PPC management is a complex process and involves in depth analyzing and superior skills. You must choose a reputed PPC company who specializes in delivering an effective PPC advertising and marketing campaign.
A meticulously planned PPC campaign optimized with conversion boosters will deliver targeted website traffic. A digital marketing agency employs experts who are creative and have proper knowledge and experience regarding pay per click strategies for augmenting business processes.
PPC (pay per click) campaigns help to derive targeted traffic to your website. One of the most effective ways to maximize efficiency and boost ROI is to optimize conversion rate (CVR) by testing innovative approaches without putting undue pressure on the budget.
Five techniques that will help you build more conversions and secure good results in 2018 and beyond.
Optimize keyword quality scores
Quality scores are often considered as one of the most important things which invariably lead to reduced costs and better ad positions.
The three main elements that determine QS are:
i) Ad relevance –Establish clearly how far the keyword is relevant to the ad copy. Create significant headlines; focus on the needs and sensitive points of your targeted audience.
ii) Landing page experience – Quality scores are basically dependent on the landing page experience and expected CTR. If the landing page experience is not good, your quality scores will be bad. People tend to click faster and convert faster on your landing page if it is explicitly and unambiguously designed. Dynamic text replacement (DTR) will provide some quick benefits and can improve quality score.
iii) Expected CTR (click-through rate) – PPC experts consider CTR as one of the most crucial factors when determining QS. Having more high-quality ads will generate more clicks and conversions as compared to ad groups with merely one.
2. Intellectual Re-Marketing
Customers who visit your landing pages are at various stages of their buying journey. Intelligent re-marketing is a unique way to connect and engage visitors to your website who may not have made an instant purchase. The main aim of re-marketing is to capture the interest of lost users as well as retain customers. Never serve the same messaging. Find innovative ways to add value up and down the funnel.
Tips for remarketing ads in order to capture the interest of lost leads:
i) Test different lead magnets: Different visitors respond to different types of media. Split-test your remarketing ads to offer an e-book and webinar.
ii)Name-drop influencers: Include popular influencers in your remarketing ads. This alliance builds up trust.
iii)Use dynamic targeting: Serve specific ads to different audience segments.
3. Utilize the innovative concept of machine learning
AI and machine learning brings the promise of higher-performing marketing at speed. This is an automated endeavor which also aids in budget management. With this you will be able to use more data than any human can handle in order to make quick adjustments in real time.
4. Test new ad extensions
It is important to capture as much SERP (search engine results page) as is possible. In order to do this, you can test different ad extensions on your top-performing campaigns.
Ad extensions are available in different forms, the most popular of which are:
i) Sitelink Extensions
ii) Callout Extensions
Google provides additional extensions for ads that appear on the mobile devices. These are:
i) Message Extensions
ii) Call Extensions
5. Highly developed segmentation with in-market audiences
By using in-market audiences within your display ads targeting, you can easily target users according to their consumer behavior, as well as the content they have shown an interest in online. Thus, you can serve hyper-specific ads to customers who exhibit an interest. Ranging from persona segments to product categories, there are numerous options.