Amidst this coronavirus pandemic, many businesses have now opted to go on online platforms since physical distancing is strictly implemented.
Many stores have been closed since it is not cost-efficient to keep them running due to the limited number of customers, and the bills just keep coming. So, it is better to set up your website and make the necessary transactions online.
The first thing to know in setting up a website is advertising your page. With millions of pages up and running today, it is challenging to make your website known and visible to the public. To help improve your website’s visibility, you need to know about SEO or Search Engine Optimization.
Basically, SEO increases a website’s traffic by raising the possibility of being seen by a search engine, using keywords in your website content that matches a keyword search. If your site is fully optimized, it will increase the possibility of showing up first in search engine results, thus gaining you more customers and popularity.
Knowing these SEO tips for small businesses will surely help you start your path in the online market:
1. Decide on the Type of Website
There are many types of websites used by businesses. Your website can be an online shopping site, a service provider website, a publishing website, etc. Also, having a website name related to what type of business you are doing helps in getting a match in keyword searches.
2. Use Significant Keywords in Online Content
As you fill up your web page with different content, you may also need to add several statements or paragraphs describing your page. It helps to use keywords related to your business in these paragraphs so that the search engines will also capture these keywords and put them up in search results.
Also, make sure to write original content. Duplicate content from other web pages dramatically decreases your chances of showing up first in search engine results. Be sure to write original and unique content for your website with the right keywords to attract your customers.
3. Add Keywords in Image Captions
For business websites that are selling products online, images are the most critical factor in selling your product. Since the customer may be wary of the actual quality of the product, it is vital to provide high-resolution images of the product.
One of the most essential things to do is adding captions to these products with the right keywords. If properly done, your product will be one of the first images to show up in a search engine result, if you match the search result’s keywords. This will also add more traffic and views to your website. The product description must always be clear, without any unnecessary words.
4. Make Sure to Put Significant Keywords in Links
Your website will have a unique address, for example, https://www.searchenginewatch.com/2016/04/13/30-quick-and-easy-seo-tips-for-small-businesses/.
This is an example of a good website link. A search for “SEO tips for small businesses” will inevitably lead the customer to this website since the link has keywords matching the search result.
If you can predict what the customers will input in the search engine, you can use that to your advantage and try to match your website link’s keywords to the most common keywords used by the customers.
Also, avoid using shortened links composed of random letters and numbers since it will be hard for the search engine to match it with the keywords used for the search.
5. Link to Related and Relevant Websites
At first, your website will start off small and will be limited in visibility. To further expand your network, you can start by adding links to your page to other more prominent websites. It may be hard at first since it will benefit the other site at first, but once you get a few clicks to your own link, you will start to get more traffic, and it will show up more in search engine results.
Make sure your link looks as trustworthy as possible since there are too many malicious sites trying to bait customers into clicking their links. We also advise you to post your links only on trustworthy and reliable websites.
6. Improve the Usability of Your Homepage
Your homepage will be the first to greet your online customers. Make sure that it is user-friendly and appealing to the eyes. Make sure to include all the necessary keywords in texts so the search engine can quickly locate your website.
7. Write Articles on Product Comparison
Many customers are always comparing which product is better as they browse through the internet for product reviews. Making articles on product comparison is a great way to capture the interest of customers, especially on products that are trending and are the latest on the market.
By using keywords such as “Which is better,” “vs.,” “product comparison,” “what to buy,” etc., you can ensure that the search engine will show your articles in the results, thus redirecting the customers to your website.
You can also add links to the articles for online buyers if they want to purchase your product. This is also a great way to increase your sales.
8. Always Write New Blog Posts
There are websites with blog sections containing topics about their products and other related matters. Adding this section to your site will provide you more chances of hitting a match in search engine algorithms and therefore increasing the traffic to your website.
9. Use Proper Header Tags When Designing Your Website
Search engines such as Google often show a small preview of the website at the top of the search results. This preview will help the customer decide if visiting the site is worthwhile or not. If you properly structure your website using header tags, it will be easier to attract the customers to your website since you can easily show that you have what they are looking for.
10. Consult With an SEO Expert or Learn It Yourself
Many people who are just starting in online businesses have no idea what SEO even stands for. To be successful in the world of online businesses, one must be fully equipped with knowledge on how to conduct their business online. For new business owners, it may be better for them to consult an SEO expert if it is their first time transitioning to online platforms.
Many websites have increased their sales just by knowing these SEO tips for small businesses. It is important to take every advantage you have in this competitive world of commerce.