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Help Your Business Succeed With These 10 Quick SEO Tips

Amidst this coronavirus pandemic, many businesses have now opted to go on online platforms since physical distancing is strictly implemented. 
 
Many stores have been closed since it is not cost-efficient to keep them running due to the limited number of customers, and the bills just keep coming. So, it is better to set up your website and make the necessary transactions online.
 
The first thing to know in setting up a website is advertising your page. With millions of pages up and running today, it is challenging to make your website known and visible to the public. To help improve your website’s visibility, you need to know about SEO or Search Engine Optimization. 
 
Basically, SEO increases a website’s traffic by raising the possibility of being seen by a search engine, using keywords in your website content that matches a keyword search. If your site is fully optimized, it will increase the possibility of showing up first in search engine results, thus gaining you more customers and popularity. 
 
Knowing these SEO tips for small businesses will surely help you start your path in the online market:

 

 1. Decide on the Type of Website

There are many types of websites used by businesses. Your website can be an online shopping site, a service provider website, a publishing website, etc. Also, having a website name related to what type of business you are doing helps in getting a match in keyword searches.

 

 2. Use Significant Keywords in Online Content

As you fill up your web page with different content, you may also need to add several statements or paragraphs describing your page. It helps to use keywords related to your business in these paragraphs so that the search engines will also capture these keywords and put them up in search results.
 
Also, make sure to write original content. Duplicate content from other web pages dramatically decreases your chances of showing up first in search engine results. Be sure to write original and unique content for your website with the right keywords to attract your customers.
 
 

 3. Add Keywords in Image Captions

For business websites that are selling products online, images are the most critical factor in selling your product. Since the customer may be wary of the actual quality of the product, it is vital to provide high-resolution images of the product.
 
One of the most essential things to do is adding captions to these products with the right keywords. If properly done, your product will be one of the first images to show up in a search engine result, if you match the search result’s keywords. This will also add more traffic and views to your website. The product description must always be clear, without any unnecessary words.
 
 

 4. Make Sure to Put Significant Keywords in Links

Your website will have a unique address, for example, https://www.searchenginewatch.com/2016/04/13/30-quick-and-easy-seo-tips-for-small-businesses/.
 
This is an example of a good website link. A search for “SEO tips for small businesses” will inevitably lead the customer to this website since the link has keywords matching the search result.
 
If you can predict what the customers will input in the search engine, you can use that to your advantage and try to match your website link’s keywords to the most common keywords used by the customers. 
 
Also, avoid using shortened links composed of random letters and numbers since it will be hard for the search engine to match it with the keywords used for the search.

 

Salt Rank SEO Keyword Research Content SEM

 

 5. Link to Related and Relevant Websites

At first, your website will start off small and will be limited in visibility. To further expand your network, you can start by adding links to your page to other more prominent websites. It may be hard at first since it will benefit the other site at first, but once you get a few clicks to your own link, you will start to get more traffic, and it will show up more in search engine results.
 
Make sure your link looks as trustworthy as possible since there are too many malicious sites trying to bait customers into clicking their links. We also advise you to post your links only on trustworthy and reliable websites.
 
 

 6. Improve the Usability of Your Homepage

Your homepage will be the first to greet your online customers. Make sure that it is user-friendly and appealing to the eyes. Make sure to include all the necessary keywords in texts so the search engine can quickly locate your website.

 

 7. Write Articles on Product Comparison

Many customers are always comparing which product is better as they browse through the internet for product reviews. Making articles on product comparison is a great way to capture the interest of customers, especially on products that are trending and are the latest on the market.
 
By using keywords such as “Which is better,” “vs.,” “product comparison,” “what to buy,” etc., you can ensure that the search engine will show your articles in the results, thus redirecting the customers to your website.
 
You can also add links to the articles for online buyers if they want to purchase your product. This is also a great way to increase your sales.

 

 8. Always Write New Blog Posts

There are websites with blog sections containing topics about their products and other related matters. Adding this section to your site will provide you more chances of hitting a match in search engine algorithms and therefore increasing the traffic to your website.

 

 9. Use Proper Header Tags When Designing Your Website

Search engines such as Google often show a small preview of the website at the top of the search results. This preview will help the customer decide if visiting the site is worthwhile or not. If you properly structure your website using header tags, it will be easier to attract the customers to your website since you can easily show that you have what they are looking for.

 

 10. Consult With an SEO Expert or Learn It Yourself

Many people who are just starting in online businesses have no idea what SEO even stands for. To be successful in the world of online businesses, one must be fully equipped with knowledge on how to conduct their business online. For new business owners, it may be better for them to consult an SEO expert if it is their first time transitioning to online platforms.
 
Many websites have increased their sales just by knowing these SEO tips for small businesses. It is important to take every advantage you have in this competitive world of commerce.

 

Why Optimizing Your Old Blogs is Important

Maintaining a blog can be taxing at times as trends on the internet change every single day. What’s in last month may be old school in the present. Consequently, what was previously generating you hefty prices might be getting stagnant now. This is why you need to know how to optimize old blog posts

 

Optimization is the key to achieving success in terms of reachability to your target customer or audience; however, coming up with brand new content for current blogs may be time-consuming to do. It may also cost more due to the manpower and research that goes with it. Then, after all the effort you’ve put in, it just gets little to no traffic.

 

Historical Optimization may help you save time, money, and effort wasted in creating new content but with the advantage of spending less on all the mentioned factors. This inbound marketing strategy involves updating or revising your old content to get more traffic and attract more clients. If you’re skeptical, here are some points to convince you about the importance of incorporating Historical Optimization into your business blogging routine: 

 

 1. It Costs NOTHING

Generating new blog posts and all your time spent formulating ideas and data costs money.

 

However, rewriting old ones costs you zero cents and can even give back tons of traffic, which means potential profit for you and your business.

 

All you have to do is update any outdated details in your blog. This includes:

 

  •       rechecking for accuracy concerning the current date when it’s going to be posted
  •       updating or adding new images
  •       optimizing keywords
  •       updating internal links
  •       adding subheadings
  •       reconstructing readability if necessary

 

You just have to revise and update the entire content piece for better timeliness and relatability. Afterward, you can keep track of how it is doing by calculating its conversion rate. If it does not perform any better, you can always improve the above steps mentioned. It will only cost you effort, and not a single penny, so it’s always worthwhile. 

 

 2. How to Get Started

In a report made by HubSpot, they concentrated on knowing what exact keywords people use in searching for posts they are looking for specifically. After figuring out the keywords that ranked highest for such topics, they used it in their past blog posts to boost their reach and searchability.

 

This resulted in them having an increased conversion rate of 240 percent per post, which encouraged them to do the same for their other 12 posts. The results produced a double number of leads compared to what they initially generated.

 

Using this technique not only allows you to increase your post’s traffic but also lets you find organic and sincere clients that may soon be paying customers, as your post comes up with what they are exactly searching for. 

 

Salt Rank Computer Blog Notes 

 

 3. It Gives You the Right Amount of Content

Readers can only read a limited amount of content per day. Some may even be content with reading only on a blog post about a certain topic. Optimizing old blog posts to be relevant again in the present may allow your content to be on top of the search engine and reach your target audience without you having to churn out as much content as possible.

 

The supply of content gets too overcrowded while at the same time, the demand is static. Constantly reaching out to the audience with new content might just be seen as inappropriately fitting into a huge crowd. Through historical Optimization, you’ll gain no wasted effort and time from trying to leverage new content. It lets you settle with just the right amount, with the maximum possible conversion.

 

 4. It Maintains Relevance

Change is constant, and with every tick of the clock, the content market is getting stricter. Statistics show that over 87.6 million affiliated blogs are published through WordPress each month. Given this strict competition, it might sound impossible or like too much hustle to constantly come up with top-performing content.  Strategies improve, tips and tricks differ, and niche trends vary. But one thing is for sure, meeting your current audiences’ taste means going with the flow of relevancy. Who would rather waste a second on content that is not timely? To retain relevance, you can do the following historical optimization techniques: 

 

  •   Refresh content from a few months, or two years ago. High-performing blogs from this time bracket might just need a little shine on them to regain their sparkle. Since they are not that old yet, they require lesser historical optimization. Just sprinkle a few up to date details.
  •   Lengthen shorter content. Short but concise might have worked well for you a year ago. Still, your previous content might have benefited from more information now. Perhaps, the list of top airbrush makeup products last year only reaches five, while a newer number is introduced now. You can provide those updates and provide more value to your audience.
  •   Update year-specific posts. Posts with a year in their title generate high traffic because, of course, of relevance. But while they might serve as effective prize pigs, they grow dusty quickly too. Fortunately, it won’t take you a single sweat to optimize them. For instance, your blog titled “Why Invest in Real Estate in 2019”, might still have the same possible details in them, and thus, it only needs a title to revamp. 
  •   Add valuable keywords. In-depth keyword research is the key to improving your SEO potential. By finding out the most valuable keywords for your content, and optimizing their density, you can regain value with your post and possibly rank up in the search engine results. 

 

Takeaway

Learning about Historical Optimization may boost your business and blog posts interactions and engagements, albeit using the simplest tricks available. At Salt Rank, we believe that every business has a chance to grow and be marketed in an impactful and meaningful way. With us, you can discover efficient marketing and SEO programs that can take your business to the next level. 

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