Address :
2300 Main Street, Suite 900,
Kansas City,
Missouri - 64156
USA.
Tel : 816-533-4417
Email : contact@saltrank.com

What you Need to Start a Business Blog

A lot of businesses are at risk of being obsolete. One cause of this is their lack of presence online.
 
Now, this may seem a threat at first. But if we were to view this statement in a whole different light, we may notice that it is actually a call for us to make sure our businesses stay relevant in times where the internet is widely used.
 
One thing we notice in most successful businesses is that they make sure they dominate online content. Companies like Apple, Amazon, and Alibaba have marked their footprints in the roster of successful companies. The secret behind that may lie in how they were able to develop their presence and their brand name online.
 
By doing so, they have managed to have people talk about them online, keeping their names relevantly fresh even in the simplest of conversations.
 
What we have to understand about the internet is that it is now a major game-changer in terms of regulating fora, discussions, and other means for communicating – this is where you want to be.
 
Therefore, developing a Business Blog will be one of the best decisions you will ever make to bolster your business. Eventually, it will help you to get people talking about your business more. This will also help you widen your reach even further to other potential customers.
 
But first things first. What will you need to start a business blog?

 

The Gift of WordPress

WordPress is a good starter platform for setting up your Business Blog (at least, in its beginning parts). It has two options: the free domain and the paid domain.
 
A Free WordPress domain would look like this: www.yourwebsitename.wordpress.com
 
WordPress.com is best used if you are currently at the point where you have just begun introducing your company online. It helps to have a quick start-up for your business blog to get your business descriptions online as early as possible: what your business is about, what services you provide and offer, and other details. However, using WordPress’ free domain will have limits. For one thing, you will not be able to sell directly from the website.
 
Other platforms include Weebly, Drupal, and Joomla. Just like WordPress, they also provide free services for establishing your very own website to host your business blog.
 
In order to make an upgrade and enable monetization for your blog (aka, enabling your website for online sales), you will have to invest in a paid domain via an annual subscription.
 
A paid domain will look like this: www.yourwebsitename.org
 
WordPress.org is the best upgrade you will make for your business blog because, for one thing, you are now hosting your very own website compared to when you were using WordPress.com. Self-hosting your website also enables you to engage in online sales and open up your website for affiliate marketers and advertising companies.
 
Other paid web hosting platforms include NameCheap, 1&1, and GoDaddy. Explore their paid hosting programs to suit whatever needs you may have in terms of maintaining your website 24/7.
 
Now, let’s go to designing your website.

 

Choosing a Website Theme

WordPress provides its own set of themes for free, although some of them will require paid domain subscriptions before availing. WordPress Theme Directory and Theme Forest will aid you in choosing the right design that best represents your business blog.
 
However, you will need to pay attention to the following:

  • Does it fit well with my chosen audience?
  • Does the design represent the nature of my business?
  • Is the theme accessible to various devices (e.g., mobile phones, personal computers, laptops, tablets)?
  • Does the theme come with a public forum or any form of customer support to address various issues I might encounter?
  • Does the theme provide me with a comprehensive roster of options for customization purposes?

 
Person working on laptop with pieces of paper with wireframe and smartphone with wireframe

 

Developing Your Content

Now that you have a well-designed website for your business blog, it is now time for you to plan and develop content.
 
As the saying goes, the best way to make a sale is to love your product. Building on that premise, you need to be able to translate your own interests into something that will pique the interest of your potential customers. Providing a narrative for all the applications of the product you are trying to sell is basically what a business blog is all about: talking about your products and services.
 
Therefore it is essential to find your voice: you do not necessarily have to be a good writer to make good content. What is important is how you manage to stay genuine while writing.
 
Brainstorming your topics is a good approach for planning your content as well as scheduling their releases. You can write about the benefits of your product, or have someone review them and publish it directly onto your business blog. In that way, you will be able to widen your influence online and establish new connections along the way. The more people who buy from your online store, the more people would want to write about your products. The more people who wish to write about your products,  the more people would get attracted to buying it.
 
In the long run, you would eventually develop a community of loyal customers continuously talking about your product and encouraging other people to buy from you. At that point, you are already having your customers help you promote your business online.

 

Discoverability and Networks

Now comes the technical part.
 
To ensure that your content can be seen by more people online, you will have to pay attention to optimizing your website to make it more searchable online. Search Engine Optimization (SEO) pays close attention to words you are using in your content. For example, if you are selling coffee beans, what other words can be tied up to that? And what would people most probably have to type in on their Google search bars to find you? Researching keywords is part of optimizing your website to rise in the ranks of Google search results.
 
Doing keyword research and integrating them in your title, some parts of the body, and the conclusion will prove essential (and by far the most laborious task you might do). You have the option to hire SEO experts and content writers to work on your content, or you could enroll yourself in SEO courses.
 
A good SEO strategy will increase the likeliness of your business blog to appear more often in Google searches. By doing so, you can meet people you would want to do partnerships with to grow and expand your business.

 

How to Improve Your PPC Campaign Strategy

PPC (pay-per-click) advertising today is among the best ways to generate new leads and get more sales. So, of course, you’ll want to optimize your PPC strategy to get optimal results.

Firstly, since a PPC campaign targets specific keywords, you end up getting more targeted traffic. Therefore, PPC will reduce the risk of receiving worthless leads and boost your conversion rate in the long term.

Plus, paid ads can be sent out immediately, so even if your business is brand new, you’ll still get faster results than with inbound marketing strategies such as SEO.

That’s not to say that you shouldn’t focus on long-term inbound marketing strategies like SEO, but you can use PPC alongside it to increase your sales even more!

 

Strategies for Optimizing Your PPC Campaign

Regardless of if you’re going to create your 1st or possibly even 20th PPC campaign, you’re surely reevaluating what the best tips and strategies for optimizing your ads, increasing conversions, and increasing sales are. Use these strategies below to tweak your PPC campaign. When going into this, don’t worry about experimenting – you’ll inevitably find ways to make your ads even better.

 

Improve Website Performance

A quick loading website is essential since visitors will be more likely to leave your site if it takes more than two seconds to load.

You can see how fast your site loads by using tools like “Google Pagespeed Insights.”

 

Keep Updating Your Keywords List

When you initiate your first PPC campaign, you probably had many keywords to include. Since you spend a specific amount for each keyword, you should evaluate the performance of each one, then delete the keywords that aren’t working effectively.

When you do this, you can basically cut out the waste from your budget (underperforming keywords), and instead redirect it to the keywords that actually perform well.

Be sure to also remember to add negative keywords! That way, you won’t end up ranking for the keywords that bring in the wrong type of visitors.

 

Make Your Landing Pages Localized

Your business likely operates within a certain area, so you should endeavor to use localized landing pages to their fullest potential to reach the right people at the right time and place.

However, if you operate in several different locations, make each one have a unique landing page. Try your best to ensure that the user has a personal and relevant experience with your website.

 

Make Your Website Easily Accessible and Secure

A website that’s easy to access will make it easier for your visitors to read and browse through. Accessibility mostly has to do with font choice, writing shorter paragraphs, improving readability, using a good design, and including different content formats such as videos and images (wherever fitting).

But there are some important rules to remember for excellent website accessibility. Have a look over these, and while you do, keep your website’s security in mind.

Also, remember to use https instead of http. Otherwise, Google will actually make it harder for people to find your website. They penalize unsecured websites (those without https). If you do get penalized, that would likely damage your PPC campaign and cause it to underperform.

 

Create a Re-Marketing Strategy

Re-marketing, aka retargeting, refers to tracking site visitors and then showing them relevant ads on other websites and on social media.

This is an excellent way to turn leads into customers, particularly if the lead wasn’t ready to buy your product on the first visit (or you couldn’t obtain their email address/contact information).

Salt Rank Digital Marketing Agency Kansas City person on phone digital web ppc

Ad Extensions

Ad Extensions is a free addon that people can use to boost their paid ad campaigns. A free boost is something that you should definitely take advantage of.

What are some ad extensions that can be used for a PPC campaign? A few are: review, sitelink, and callout. These extensions will inform users on what your website is about and how other people perceive you. It will also give them a snapshot of what they will find on your site if they follow the direct link.

Extensions that allow users to contact or call you directly can also be beneficial.

 

FOMO

Fear of missing out as a marketing strategy works wonders. Several different urgency tactics work phenomenally well, and frequently successful ad campaigns utilize a combination of tactics all at once.

Using the scarcity tactic right from your PPC ad is simple. Just use phrases like “24 HOUR SALE – don’t miss out” or “free X for the first Y customers,” etc. will all work to elicit the FOMO in leads.

 

A/B Testing

A/B testing should be something that you do regularly for your ad campaigns. After all, many factors can influence a lead’s decision to click or buy your product. That is why you should be testing every possible element to reveal which ones have the most influence on the purchasing decision.

For instance, you could make several versions of your current landing page and see which headlines and designs work best

 

Work on Your Copywriting

Copywriting is a vital part of your pay-per-click ad. Since these ads show up in the search engine results, you don’t have the option of displaying an album of photos or a playlist of videos.

So, your written content will be the focus of attention. If you’re new to PPC campaigns, then one of the best uses of your money is hiring professional copywriters that have experience working on similar campaigns before.

 

Focus on the Channels That Convert Best

It may take some time, but you’ll eventually see which ad channels produce the best results.

If you’ve already spread yourself out across many different channels, then try this: do a mix of search engines and social media platforms (such as Facebook and Linkedin). Sooner or later, you’ll discover which kind of channels are more worth your time. Once you do, you can continue to raise your budget to drive more traffic from these channels.

 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.