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7 Reasons Why Your Small Business Needs to be on Social Media

Social media isn’t going anywhere. Currently, there are more than 3 billion social media users spread all over the internet. Some of the major platforms include LinkedIn, Facebook, Snapchat, Twitter, Pinterest, and Instagram. Also, that 3 billion number is growing each year rapidly by 13%. The pandemic has only accelerated the trend.
 
A social media marketing strategy will give your brand another way to reach out to customers and build a better connection with them. If you haven’t yet connected with your target audience on social media, the chances are that your competition already has. There are over 50 million small businesses that are also present on social media.
 
Do you still have any doubts about social media marketing? If so, this blog post is for you – we will go over the seven reasons why it’s the best marketing strategy for small businesses.
 
If you’re also trying to find a digital marketing agency that can handle your social media marketing, contact Salt Rank today!

 

1. Social Media Marketing is the Best Customer Service

Social media is very effective for responding to customers’ complaints quickly and efficiently. 67% of customers currently use Twitter and Facebook to try and solve problems with their purchases, according to Social Media Today. Being present on social media is a cheap and effective way to respond to these kinds of complaints. It will also give you the power to do it in real-time, thus lowering the probability of negative sentiment spreading about your brand online. If you “save” these customers, they might even be more loyal to you in the future compared to customers that never submitted complaints.

 

2. One of the Best Ways to Build Brand Awareness

Currently, something that a customer usually does first is research online before purchasing something. So if your business doesn’t have a presence on social media, you will limit your opportunities to build brand awareness when your target audience is at the crucial decision-making stage. That’s why when your business is present on social media, you will signal that your brand is reliable and worth doing business with. 

 

3. Online Communities Raise Your Value

When you have your own online communities surrounding your brand, Google will know that you are a business that offers something valuable to people, which will raise your value in search engines. Besides the ranking potential this offers, just having profiles on several major social media websites (LinkedIn, Twitter, Facebook) will give you higher ranking potential. This includes potentially ranking better for your brand name and keywords. A great way to drive more customers towards your brand is by incorporating social media marketing into your SEO strategy. A solid SEO strategy reinforced with social media marketing can generate around $2.75 for each dollar spent.

 

4. Social Media Marketing is Cost-Effective

There’s no need for complex or expensive advertising strategies to create awareness around your brand. The fact is that the cost can be as low as $1 per 1000 impressions on websites like Twitter or Facebook. This means that your company can reach many people without spending that much money. While it sounds simple, just putting any old ad up won’t give you the results you’re hoping for. You must develop a clever strategy (ideally with the help of a digital marketing agency) to maximize the effectiveness of your ad.
 
People sitting down on subway on smartphones with emojis around them

5. Social Media is Multipurpose

Each interaction that you have with potential or current customers is an opportunity (or touchpoint) to fulfill their needs with your services or products. For instance, let’s say that you shared a link for your brand new product on your Facebook branding page. In that case, each new click is basically a chance for somebody to check out what you offer and become a potential buyer. The more that you post to social media, the more potential sales you can get. 
 
The effort required to do this is minimal compared to the amazing results that you can get. Besides, engagement from your followers is a bonus that comes in addition to what normally comes from sharing a piece of content. More engagement means more conversions for your brand. Social media is a means of communication with potentially interested buyers, and it’s also an easy way to help them out and encourage them to buy from you.

 

6. Social Media Takes Word of Mouth to the Next Level

Nothing beats word of mouth for improving your brand’s image. And, thanks to social media, you can harness this technique to its full potential. Each positive review made about your business means that your business gets exposed to different networks of people, drastically increasing your brand’s potential reach. So, social media can widen your target market far and wide beyond where you currently live, which opens the door for likes, shares, and followers from all around the globe.

 

7. Retain Your Customers Easier

A major benefit of social media marketing is that it will allow you to keep your customers delighted and entertained. After a customer buys your product or service, your social media can help to keep them continually engaged. Each post you do on social media will remind customers that your business still exists. These posts will also refresh their mind about the positive experiences that they had with your business. This makes it more likely that they will buy from you in the future, thus helping to build their loyalty to your brand.

 

How to Start Growing A Following on Social Media

Now that you know why it’s beneficial to have a social media marketing strategy, you might wonder where to begin. Unfortunately, gaining a big following on social media isn’t instant. Still, there are ways that you can start seeing some fantastic results right away!
 
After you’ve begun to launch your social media strategy (ideally with the help of a digital marketing agency), you can help kickstart things by doing a social media giveaway. It could be a gift card for an online store or a coupon for free services. This is a simple way to get more followers on social media.

 

 

 

10 Tips To Boost Your Rank on Google Maps

A Google maps listing is essential for marketing your small business. It will help your business get seen by more people, differentiate itself from competitors, and bring new customers in through your door. And the best part is that it costs you nothing! However, you can only properly reap the benefits of Google maps if your listing is set up properly. Just because your business is listed doesn’t mean Google will automatically rank it.
 
Proximity is just one of several factors that Google Maps considers when creating rankings for listings. There are 10 things that you need to know to get your Google Maps listing to rank higher.

 

1. Claim Your Listing on Google Maps

After you’ve created your listing, which you can do by following a few simple steps, you must also claim it. What does this mean? In the process of creating the listing, you only provided a few details – location, name, category. But after you claim it, you’ll be able to provide much more information describing your business. The more info that your listing has, the more likely it’ll rank high. Besides, nothing else listed below will work if you don’t claim your listing first.
 
In order to claim your listing, you must already have a Google My Business account (it’s free!). With an account set up, you can just bring up your listing and then choose the appropriate option. Then, just follow the steps provided by Google. 
 
As this is helping with your Google ranking, this is SEO. You can always hire an SEO services provider to help you in getting things set up and running efficiently. 

 

2. Provide the Necessary Info in Your Listing

Once you’ve got a Google Maps listing along with a linked Google My Business (GMB) account, you are prepared to start optimizing for better ranking results. The first thing you should do to optimize is to include more information in your listing.
 
In your GMB account, check the “info” tab. You’ll see different things, including description, services, website, special hours/hours, attributes, products, phone number, service area (if it applies), category, and address. There are many ways to optimize these account sections to make your listing rank higher.

 

3. Get Some Reviews!

Keeping in mind that Google likes what consumers like, you shouldn’t be surprised that Google boosts the ranking of business listings that have great reviews. So what’s the best way to get more reviews?
 
When you add a new listing, it will become open to new reviews automatically.
 
However, that doesn’t guarantee that you’ll get reviews. You must be proactive and ask your customers to leave reviews. For even better ranking potential, you should also respond to these reviews. 

 

4. Provide a Local Number

Google doesn’t like toll-free numbers (877 and 800) since they’re often used for spamming. Get yourself a local phone number that has the same area code as your business’s location. That way, your listing will rank higher, and it will show users that your store is indeed located where you said it is.  

 

5. List Your Store Hours

A Google Maps listing can inform visitors if your store is closed, open, will close soon, or will open soon. This information also becomes more relevant during this pandemic, as businesses can put “temporarily closed,” which is also important for SEO purposes. It’s important because Google will know you are still active and thus trustworthy, which will help to boost your rank. Keeping this information updated can also reduce the amount of people trying to visit your store during the wrong times (which could provoke negative reviews that can hurt your Google Maps ranking). This is another reason why outsourcing your SEO services to an SEO expert team could help you as they will stay on top of these issues to help your business grow.
 
Person holding smartphone looking up directions on Google Maps

6. Use Your Address and Name Consistently

If Google Maps doesn’t trust your business, then it won’t get ranked. What does this mean? It means that you’ll have to prove your trustworthiness. One way that you can do that is to make the info describing your store across the internet consistent. For instance, you want to make sure that the name of your business in the GMB dashboard matches the actual name of your business, with no variation. This name should also be the same on your other accounts on the web – including Facebook, Yelp, and other social media accounts. The same must be true for your address information (e.g., use either “st” or “street” for every address listing).

 

7. Add a Description for Your Listing

A business description should give a big picture overview to help visitors get acquainted with you. It should also include unique attributes that can work to compel visitors. The tone should also align with your branding to foster a stronger connection. Ensure that you add keywords as well since this will also help with ranking higher for searches containing your store name, services, and products.

 

8. Categorize Your Store Properly

When it comes to ranking, your listed business category is actually really important. First, you must choose the primary category. This should be the category that represents the main product or service offered by your business. You should then select any other categories that apply as secondary categories.
 
Remember that you can’t use custom categories. However, if you start to type your main product or service in the box, you will notice other category options appear showing the different categories that you can choose from.

 

9. Include Photos in Your Listing

Google likes it when people include photos in their listings. Firstly because it shows that your listing is active and worthy of getting ranked higher in search. Secondly, because Google has become better at recognizing photos and then including them in local search results. And finally, the general rule is that Google likes what the people like. People like photos. And if your listing includes no photo at all, people will instead see a boring map image next to your business listing. Not good!

 

10. Use High-Quality Photos

Therefore, to boost your rank on Google Maps, you’ll want to use the highest quality and most compelling pictures at your disposal. They should really capture what the typical shopping experience is in your store. If possible, you should try to add one new picture every day.
 
If keeping up with your Google Maps and Google My Business account seems like too much, consider hiring an SEO services provider like Salt Rank. Our SEO team can help to build your GMB profile and keep it regularly updated. Contact us today to learn more.

 

 

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