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Web App vs. Website: Which One is Better for Your Business?

Websites and web apps both streamline your business and give you a competitive advantage. But what are the separate benefits and drawbacks that each one has?

 

Before we answer that, it’s important to ask the question, “why does your business need a website or web application?”

 

Then, think about the fundamental difference between a web app and a website. A web app pushes the limits on design aesthetics, usability, and value. A web app opens up a whole new world of possibilities for a business.

 

Choosing the right option for your business is a crucial business decision. In fact, in recent years, we’ve seen many business owners discuss what is the best way to build their online presence, by building a website, web app, or both.

 

Websites and web apps are not the same thing. The subtle differences between the two are important, and knowing what those differences are can help you choose the right option.

 

The decision should be mostly based on the unique needs of your business and other factors, such as:

 

      • Mandatory features
      • The purpose of the website
      • Your target audience(s)
      • Your total budget

 

If you aren’t sure what your website will be for, then you’ll develop unrealistic expectations for yourself or your web development services company.

 

Have no fear because we’ve got all the important information laid out here. We’ll be showing you the major aspects of web applications and regular websites and their key differences.

 

As I’m sure you can relate, web applications and websites are an irreplaceable part of our lives. Google, Facebook, YouTube, and Wikipedia are used by billions of people, and all of these people know the differences between these websites.

 

What is a Website?

Let’s start with the basics. What is a website? Since the birth of the internet, its goal has been to disseminate information to the masses.

 

With this simple goal in mind, we started with classic HTML, which was just static pages with content and media accessed via a URL address. These websites lived on servers that were connected to the web network. Even back then, these sites were cable of sending information around the world 24/7.

 

These days though, modern sites utilize more than HTML. They are far more intuitive and utilize languages like JavaScript and CSS in their design. This is why the modern website is more feature-rich. But in the end, the goal is still the same – to provide information to people and function as a tool for marketers.

 

Now, what about web applications? These are another type of web tool that tend to be more action-oriented. They work just like any other software. They can utilize augmented rich internet application technology (RIA), which is what Silverlight, Flash, and JavaFX are.

 

Web applications are usually hosted over the internet and utilized in web browsers. They also offer a great range of features and functions than a website. Some high-quality web applications are Slack, Gmail, Trello, and Google Drive.

 

A woman browses a website on her laptop

The Main Differences Between a Website and Web App

Here are the main differences between the two:

Integrations

Web apps are better than websites at integrating with other online tools and software. These third-party integrations let the website app collect, process, and store data. These integrations also elevate UX (user experience) by helping create a more personalized experience with the content.

 

When it comes to integration, the difference between the two can be summed up this way: with websites, integrations are optional. For web apps, it’s the main function. Your web development services company will understand this and design it accordingly.

 

Authenticating

Authentication is a necessity if you’re handling sensitive information – after all, you must prevent unauthorized access, thus protecting you and your customers. Authentication means having a login procedure frequently in the form of a password and username. Only authenticated users can access the data on the website.

 

Of course, not every website needs authentication. Most information websites don’t require it.

 

On the other hand, for web applications, it’s much more common. While Wikipedia doesn’t ask for authentication to access its information, most pages on Facebook ask you for your password and login ID to view them.

 

Interaction

Consider the level of interaction involved with a single page on a website. For example, an About Us page is designed for users to read it and be informed that way. Its job is to provide information and usually doesn’t require any further interaction from users.

 

On the other hand, a web app requires interaction and input from users. This interaction can occur in numerous ways, including form submissions, responses to those forms, Live Chat, or electronic payments.

 

Other Web Apps

There are also even more actions that a web app can perform, including online shopping, hotel booking, and even ordering food.

 

With the increase in actions and functions, the line between a web app and a website is becoming more and more blurred. This is largely thanks to the emergence of cutting-edge “hybrid” frameworks, such as Progressive Web Apps (PWAs) and Single-Page Apps (SPA).

 

Should You Choose a Web App or a Website?

A website is useful if you’re trying to inform users about your product or offer. A website works if you’ve just got a landing page with a simple form for subscribing.

 

A web app will provide more opportunities for interaction. If you’re looking for deeper user involvement, then a web app can be the best option.

 

For example, when looking at work apps (most of the Google ones), they are update-able and dynamic, meaning that everyone who has access to a Google project can update and access the essential files.

 

Examples of interactions in real estate apps are:

 

      • Viewing accommodations
      • Archiving them
      • Setting up meetings with agents
      • Making appointments for viewings

 

Conclusion: Web App or Website?

It depends on what you’re trying to accomplish. Go for a web app if you want to:

 

      • Solve specific problems that businesses are having
      • Do more than just brand your business online
      • Create a robust communication channel
      • Maximize your customer service and thereby increase revenue and sales

 

A web development services company like Salt Rank can assist you in whichever direction you decide to go into. If you need personalized advice for your business, feel free to get in touch with us! 

 

5 Key Reasons Why You Should Invest in Utilizing SEO for Your Business

Your company may be thinking a lot lately about whether SEO is worth the investment. The great news for everyone is that we have all the information you need. So what’s the use of putting money into search engine optimization? Can SEO help your business flourish? To answer that query, we first need to understand what SEO is.

How Is SEO Determined and Is It a Good Investment?

Your site’s ranking in search engine results, like Google and Bing, may improve via search engine optimization (SEO). With various approaches and strategies, you may enhance your website’s search engine optimization to rank on the search engine results page, thus drawing a larger audience.

 

Search engines utilize a variety of elements to select which pages and websites appear at the top of a user’s search results. According to the best SEO company in Kansas City, there are 200 ranking indicators used by Google. From these, there are several strategies to improve your website’s search engine rankings.

 

Your online content should be optimized to appear at the beginning of the search results. To help someone in need discover you quickly and easily, consider it as placing a small yellow-bookmark-sized bookmark in the Yellow Pages. However, SEO covers more than just showing up in search results. For any business, a well-executed SEO plan is a complex approach that may help you promote, sell, and develop your brand.

 

SEO is a worthwhile investment for many reasons:

1.) SEO Increases Website Traffic

The greatest referrers you’ll ever employ are search engines. Google is the most used and sought-after search engine globally, accounting for more than 90% of the market share. The best way to find an artisan is to search for them on Google. You turn to Google when you’re in the market for a new television. You go to Google if you need to find a department store.

 

For the majority of our day-to-day issues, we rely on Google for aid. Google might not know that your company exists if you don’t engage in SEO. This means that prospective clients cannot discover you. As the second most used search engine, YouTube opens a plethora of optimization opportunities. If you merely submit a video and leave it at that, you won’t go very far in the search engines. On the other hand, you may attract more visitors by using video content alongside solid SEO foundations and a well-thought-out distribution plan.

 

By using proper SEO techniques, Google will introduce potential customers to your website without costly advertising.

2.) SEO Delivers the Best Quality Traffic 

As a result of its complicated algorithms, Google serves as a matchmaker. Its goal is to connect buyers and sellers. A solid SEO plan is a big part of this process.

 

Optimizing for search engines isn’t a matter of manipulating them to show your site. Instead, your content should constantly be optimized to reach your target audience – individuals searching for companies like yours. Then, your probability of selling your product to those already interested is much higher. 

 

There has also been a considerable increase in mobile browser searches, as 78% of individuals possess smartphones. To help small businesses thrive, Google has made it a lot simpler for people to locate businesses in their region. They will be competitive with bigger companies if they are doing SEO correctly.

 

A good Google My Business profile, local reviews, and high-quality backlinks are essential to be identified on a local level (town, city, or region). On the other hand, search engines make it easier to identify local companies.

 

A close up of hands typing on a computer

3.) SEO Enhances User Experience

Making your content readable by both search engines and human readers (i.e., prospective customers) is a delicate balancing act in SEO. You can’t market your company if you’re constantly sprinkling keywords everywhere. “Content is king,” like Bill Gates famously said in 1996, and strong SEO is all about creating high-quality, relevant material. As a result, your website should feature optimized content that reads well as well as provides the inspiration, education, and knowledge they need to take them through the purchase process.

 

Finally, this material must be displayed in a well-designed site that looks fantastic, simple to browse, fast to load, and works on mobile devices while also easy for search engines to list and crawl. Improve your search engine results by including high-quality blog entries and optimized videos for search engines.

 

A consumer who has had a pleasant experience on your website is far more inclined to purchase from you in the long run.

4.) SEO Boosts Your Digital Marketing ROI (ROI)

An effective digital marketing plan is all about getting the highest return on your investment (ROI). The best part is that SEO (search engine optimization) may help. SEO and other digital marketing methods, such as content marketing and online advertising, go hand-in-hand. Using SEO techniques may guarantee that your marketing initiatives, such as freshly developed content, are found online by potential customers.

 

Search engine optimization is a cost-efficient way to advertise your business. In addition, many businesses have found that it provides the best ROI.

 

Most polled companies indicated that the best ROI came from organic search, while fewer than 20 percent said that sponsored search had the biggest impact. When used with other digital marketing methods, SEO may help enhance their effectiveness and bring in more customers through the internet. Profits will rise as a consequence, and you’ll be able to boost your return on digital marketing investment.

5.) SEO Helps with Content Marketing

Original content and SEO go hand in hand; your site will rank higher in search results by producing useful material for users, such as text, photographs, and videos. However, SEO may help your content marketing efforts as well. Make sure your material is of excellent quality and optimized for the keywords you want to rank for, and since search engines enjoy the freshness, keep your content updated frequently.

 

Finally, you should understand that SEO is a long-term investment. But, with the right advice from Salt Rank, the finest SEO company in Kansas City, you can create the foundation for long-term success in digital marketing and business growth. 

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