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Email : contact@saltrank.com

Maximize Your Business Sale With An Effective PPC Campaign

 

ppc company

PPC management is a complex process and involves in depth analyzing and superior skills. You must choose a reputed PPC company who specializes in delivering an effective PPC advertising and marketing campaign.

 

A meticulously planned PPC campaign optimized with conversion boosters will deliver targeted website traffic. A  digital marketing agency employs experts who are creative and have proper knowledge and experience regarding pay per click strategies for augmenting business processes.

 

PPC (pay per click) campaigns help to derive targeted traffic to your website. One of the most effective ways to maximize efficiency and boost ROI is to optimize conversion rate (CVR) by testing innovative approaches without putting undue pressure on the budget.

 

Five techniques that will help you build more conversions and secure good results in 2018 and beyond.

 

 

Optimize keyword quality scores

 

Quality scores are often considered as one of the most important things which invariably lead to reduced costs and better ad positions.

 

 

The three main elements that determine QS are:

 

 

i) Ad relevance –Establish clearly how far the keyword is relevant to the ad copy. Create significant headlines; focus on the needs and sensitive points of your targeted audience.

 

 

ii) Landing page experience – Quality scores are basically dependent on the landing page experience and expected CTR. If the landing page experience is not good, your quality scores will be bad. People tend to click faster and convert faster on your landing page if it is explicitly and unambiguously designed. Dynamic text replacement (DTR) will provide some quick benefits and can improve quality score.

 

iii) Expected CTR (click-through rate) – PPC experts consider CTR as one of the most crucial factors when determining QS. Having more high-quality ads will generate more clicks and conversions as compared to ad groups with merely one.

 

2. Intellectual Re-Marketing

Customers who visit your landing pages are at various stages of their buying journey. Intelligent re-marketing is a unique way to connect and engage visitors to your website who may not have made an instant purchase. The main aim of re-marketing is to capture the interest of lost users as well as retain customers. Never serve the same messaging. Find innovative ways to add value up and down the funnel.

 

Tips for remarketing ads in order to capture the interest of lost leads:

 

 

i) Test different lead magnets: Different visitors respond to different types of media. Split-test your remarketing ads to offer an e-book and webinar.

 

ii)Name-drop influencers: Include popular influencers in your remarketing ads. This alliance builds up trust.

 

iii)Use dynamic targeting: Serve specific ads to different audience segments.

 

3. Utilize the innovative concept of machine learning

 

AI and machine learning brings the promise of higher-performing marketing at speed. This is an automated endeavor which also aids in budget management. With this you will be able to use more data than any human can handle in order to make quick adjustments in real time.

 

4. Test new ad extensions

 

 

It is important to capture as much SERP (search engine results page) as is possible. In order to do this, you can test different ad extensions on your top-performing campaigns.

 

Ad extensions are available in different forms, the most popular of which are:

 

i) Sitelink Extensions

 

ii) Callout Extensions

 

iii)Structured Snippets

 

iv)Location Extensions

 

Google provides additional extensions for ads that appear on the mobile devices. These are:

 

i) Message Extensions

ii) Call Extensions

 

5. Highly developed segmentation with in-market audiences

 

By using in-market audiences within your display ads targeting, you can easily target users according to their consumer behavior, as well as the content they have shown an interest in online. Thus, you can serve hyper-specific ads to customers who exhibit an interest. Ranging from persona segments to product categories, there are numerous options.

Why are People Afraid of SEO?

 

seo company in usa

If you are a start-up or big business owner, you must have heard a lot about learning SEO and implementing a digital strategy for your company. So, you spend some time and build a website for your business but the website is still not optimized enough.

 

Does this sound like you? As a business owner, you don’t want to deal with all that SEO stuff. From everything you have heard, search engine optimization is too technical, consumes too much time and does not guarantee results. So, why bother? A lot of business owners feel this way. They hesitate to hire the professional SEO agency irrespective of how much they have heard about how necessary it is. Let’s have a look at few aspects why people are reluctant to go through with it:

 

SEO Takes Too Much Time

Those who are new to SEO often feel reluctant to start a time-consuming and pricey strategy when it seems that all effort is done in vain. Be patient. Here is the best option – hand over all the SEO tasks and responsibilities to a digital marketing company while you spend time running your business.

 

It is Not a Magic Formula

If you think that SEO works magically to get you immediate online success and profit then you will be frustrated for sure. It takes time before you will see a return on investment. SEO is an invaluable strategy for every business and cannot be ignored at all. Be patient and look for logical approaches instead of magic.

 

SEO is Too Technical

Many business owners think that SEO is a complex technical process and it requires it to be done by a smart computer nerd or web developer. However, this is not the case as SEO is more about strategic diligent tasks that can be done by anyone. There are technical elements to it but you don’t have to worry about agencies overwhelming you with strange claims and lots of industry-specific terms. A good agency will walk you through each and every part of the SEO strategy.

 

The Punishment and Penalties

It is true that there are a lot of potential penalties to achieve rankings through bad practices. That’s why it’s important to build strategies around the known best practices. It’s good to use an experienced team of seo experts who have a long history of providing effective strategies that are profitable and result-driven too.

 

Getting Traffic but Not Customers

Learning about keyword analytics and coming up with buyer personas help you get ideas which words your website are ranking for and which ones are being used to find your website. You can find out keywords based on volume, level of completion and relevance. This way, you will be able to target the audience which is ready to convert from normal traffic to paying clients.

 

Hopefully, you are less afraid to try dipping into SEO. Don’t hesitate to learn SEO as there are plenty of YouTube tutorials available or else the right SEO agency will do the great work needed for your business to grow and expand.

Signs That It’s Time To Talk To A SEO Agency

When it comes to talking about SEO, there are various business owners who opt to go the DIY way but that is not going to build their business. Especially, when you are at the stage of early business growth, no business owner should get into the habit of shouldering every responsibility and wearing every hat.

 

There will come a time when you really have to admit to yourself that as a business owner you can’t take the responsibility of every business element. So whether it’s SEO or any other digital marketing aspect, its high time you wave the white flag and hire an SEO agency. Here are some pointers to keep in mind:

 

Do you think that SEO is something you can do once and then forget about it?:

 

The problem with some business owners is that they think that SEO is just a one day affair but that is not the case because for SEO to be successful it takes a lot of time.

 

While some SEO tasks can be updated in a day, to accomplish high rankings you will need a long-term SEO strategy. Once you have optimized your site, it can take an average of 4-6 months to start showing results. At that point, you will likely need to plan some of your strategies, or even change them all together.

 

You have been slapped with an SEO penalty, either now or in the past:

 

Manual actions are not joke. You have to know the exact rules and play within them. A penalty will hurt your rankings, bottom line or traffic of your web site. Unfortunately, most of the ethical business owners can be slapped by a penalty- even though the owner did not calculatedly do anything against the rules.

 

Do you think that SEO is only about content?:

 

Because content marketing and SEO overlap in too many different ways, many business owners plan all that’s needed for high rankings is to regularly make new content. They strongly believe that adding a new blog post each day and week can magically bring people to their business site.

 

You don’t have enough time or interest to learn SEO:

 

Almost anyone can learn to do SEO, by giving it enough training and time. But keep in mind there are more things to learn about SEO which will mean learning all aspects of the trade, including:

· Understanding how you can build or earn links in 2017.

· Knowing how you can optimize your site for both desktop and mobile version.

· Knowledge of basic CSS or HTML.

· An understanding of good site usability.

· Knowledge of how you can use email and social media to increase rankings and traffic for your web site.

You don’t have enough time to keep up with the changes in the SEO world:

It has been estimated that Google makes changes to its algorithms around 500-600 times every year. While these will not all be a huge changes, some can have a significant impact on your website rankings.

 

If you are struggling with any or all of these, then it is time to look for an SEO agency. Allow SEO professionals to work on your rankings so that you can focus on all the new clients you will be receiving.

Let’s talk about your business

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