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4 Steps to Making your PPC Campaigns Voice Search Compatible

pay per click services

Here is a step-by-step guide to win over voice searches in your PPC campaigns.

 

Do you know one in five mobile searches was made by voice last year?
The trend is changing. Nearly 70 percent of recorded mobile voice searches were of conversational language. Technology is there to make life easier. And with the emergence of voice searches, it continues to build a deeper, at some times questionable, relationship with the smart devices.

 

That’s not all! Voice search is also turning more natural and rewarding. With a 20 percent chance that any mobile search will be a voice search, it is an important time to get ahead of this trend and start shaping up your PPC accounts.

 

If you are in business and wish to make a profit utilizing Intelligent Personal Assistants (IPAs), such as the Siris, Alexas, and Cortanas, you need to know how you can use PPC campaigns to optimize voice search traffic.

 

Learn four easy steps to create efficient PPC campaigns for voice search:

 

Step 1: Check if your campaigns are receiving voice search traffic

 

For this, export a search query report from AdWords. And if you are managing a high-traffic account, a 30-day lookback window will be suitable to check out. Now filter search terms for the most used personal assistants. Create a column for “search query word count” and check for all queries over six words. This is similar to a more long tail/conversational query.

 

Step 2: Look for your negatives

 

Once you are done with search query gold mining, it is the right time to find your voice queries that might be slightly relevant, but not be ideal for your campaigns. In such cases, adding phrase negatives will help prevent further low-quality impressions.

 

Step 3: Check your existing negatives

 

When you have a legacy campaign, with potentially years of performance data, you have to add low intent/research-based phrase negatives to your campaigns. And to take the most advantage of increased voice search, you can consider removing negatives such as:

 

  • “when does”
  • “where do I”
  • “how to”
  • “near me”

 

Lastly, look for IPAs names within your existing campaign list.

 

Step 4: Build out voice search keywords

 

By now your phrase and broad match keywords will be beginning to pick up voice searches within your campaigns. However, you likely will not be capturing all of the high-value potential queries. So, after exporting your search query list, followed by filtering for voice search queries, you have a pretty good idea of what your ideal audience is searching for.

 

With the help of a keyword tool of your choice, you can begin to build on these long-tail search queries. This is essential to ensure you make the most of your voice search traffic. Later, you can add more conversational-type keywords for your campaigns.

 

So, with only a little bit of analysis and some simple questions to Siri, get started to start testing additional voice search queries in a low-risk environment.

 

Best Design Principals For Reducing Your Bounce Rate

Once a new website is created, it is set to compete with millions of other sites having similar content or operating in the same niche. This spontaneous competition is for the attention of visitors and will continue as long as your website remains active.

 

It becomes imperative to attract and keep your visitors. How do you achieve that? You need to grab your visitors’ attention. While this may sound very simple, designing an engaging user experience doesn’t come easy. The job requires that you not only build amazing content but also design very catchy ways to present your content. If you really want to have a firm grip on your visitors’ attention then get ready to follow these top web design principles:

 

Create amazing content

 

This is the first step yet the very foundation of your website. You have to create content that will attract visitors to read through. The content shouldn’t be too detailed or overloaded with irrelevances. Again, the text shouldn’t be so technical to understand, rather it should be explicit and simple to understand. It should be brief, natural and as SEO-friendly as possible. An SEO expert will tell you more.

 

While the text makes up the content, it should be backed by compelling visuals which will brighten up the page, catch your viewers and make them want to read more. The accompanying images should be in the format of JPGs or PNGs. The images should also be considered which will affect the speed and ease of loading them.

 

Optimize your images

 

As much as possible this principle should be treated very importantly. Why? Because nothing kills your visitors’ engagement and keeps them away from your site as images taking the whole time to load. You need to optimize your images to a better resolution and file size. The following tips will aid you further:

 

  • The images should be kept at reasonable dimensions to maintain the original contrast
  • You can make use of image compression to reduce the size
  • Images for web should be saved at 72 pixels per inch
  • Transparent images should be limited as much as possible or even totally avoided

 

Create a great experience

 

You have to share great stories with your visitors or highlight new products in a captivating way to keep them around longer. A better way to ensure this is to try out a parallax design which is making ground in the entire design industry. This new style is around creating 3D effects as moving elements. This gives a more dynamic experience to your visitors and compels them to spend more time scrolling up and down.

 

These web design principles mentioned are important for creating an effective website. They will go a long way in not only attracting visitors but will keep your visitors. Build a website that you’d want to spend time on yourself!

How to Become an SEO Expert in 2018

 

seo experts

 

Today, SEO experts play vital roles in every business’s marketing, particularly with the growing competition these days and proportional advancement in digital technology. In a nutshell, SEO is one form of digital marketing proven to be responsible for over 50% of the entire traffic on an average webpage.

 

This implies that SEO ensures earning top ranks in Google’s search order while causing substantial growth to your business and increasing revenue.
Now the big question is, how does one become an SEO expert to earn those hot spots?

 

Becoming an SEO expert requires good knowledge of SEO services including up-to-date practices as well as how to measure your results. The following few steps will help keep you up with the latest developments while equipping you with the competence of an SEO expert which will be of benefit to any enterprise.

 

As an absolute beginner, you need to first acquire basic SEO knowledge. This is the first primary assignment for anyone who aspires to become an SEO expert or specialist. Even for those who have had experience, it is still important that you study and continually practice the fundamentals because this increases the level of your SEO impact. Some of these fundamentals include;

 

Analytics: you need to first understand Google Analytics. The Google Analytics Academy will help. Also, a good knowledge of the Google Search Console which has an array of functions will also help. This can be accessed using this guide.

 

KIPs: You need to know and continually analyze the key performance indicators (KPIs), knowing what data is necessary and how to improve your use of this data.

 

Data Analysis: To rank high in search engines, there is the need to know how to perform back-link analysis and management.

 

Keyword research: A vital skill for every SEO expert is identifying the appropriate keywords and also knowing the different ways to find them. In addition, continuous validation of your keywords is also important. This can be achieved through performing analysis on the competitors.

 

Page-level optimization: For an SEO expert, there is the need to understand how to optimize organic landing pages for easy target by keywords especially if you want to rank at the top in Google.

 

Site architecture: To become an SEO expert, one of the fundamental skills you must possess is how to arrange and structure your website. This is because a well-structured site will help increase traffic to the site, improve user experience and reduce the number of back-links needed to rank high.

 

To wrap up, the key to becoming an SEO expert lies in your ability to put into action all that has been explained so far. It is also important that you do not nurture the fear of failure, rather be volatile and continually apply your strength to learning more.

5 Reasons Why Business Owners Should Go For SEO Services

seo services

 

With most businesses going online, it is now necessary to consider SEO in your marketing strategy.

 

Just surf across internet for few minutes and you will find everything you’re looking for. Without a doubt, the Internet has made life easy for everyone. And this is true for business owners as well.

 

Those who dream of spreading their business across the globe, online marketing plays a crucial role. But how is that possible?

 

All thanks to SEO, i.e. Search Engine Optimization. Basically, it is a marketing technique which helps your products get recognition. If your business is not using SEO services yet, you need to consider some essential reasons to spend on it right away.

 

 

Consumers are Researching before they Buy

 

Customers are getting smarter. Around 70 percent of consumers today research companies online before doing any kind of business. This means, having a functional website isn’t the only thing you need. If you want to grow your business and find new customers, you need to stay ahead of your contenders. It is possible with SEO. Using internet marketing practices, you can enhance the visibility of your business.

 

 

Your Contenders are doing it

 

You need to understand that there are only 10 available spots on the first page of Google, Yahoo and other search engines. And if you ever do a quick search for some of your relevant keywords, you will find that millions of other websites are competing for those spots. Plus, every day new websites are launched. So, the competition is fierce and you cannot afford to miss out the top positions, right?

 

Because it Really Works

 

First thing’s first; even if SEO seems like a marketing buzzword, you cannot deny the fact that SEO works. A proper usage of SEO strategies not only helps raise rankings but also drive traffic and boosts sales for your business. And the best part is it continually evolves.

 

SEO is an Asset

 

SEO is not a single service. In fact, it is a group of services which altogether works for the progress of your business. For instance, paid search advertising is one of the best options to get your business on the first page of the search results. With the help of SEO, you are building an asset. Just like buying a home which increases in value over time.

 

Search Ranking builds Credibility

 

Do you know 80% of web users skip the paid ads? They focus solely on organic search results. This clearly states that when you invest in SEO and get a high ranking, trust level increases. Hence, a higher number of customers and sales can be expected. In short, a good SEO strategy offers consumers a positive feeling!

 

It is pretty clear that investing in SEO is a smart move. And there’s no sign of that changing anytime soon. Get started right now!

Signs That It’s Time To Talk To A SEO Agency

When it comes to talking about SEO, there are various business owners who opt to go the DIY way but that is not going to build their business. Especially, when you are at the stage of early business growth, no business owner should get into the habit of shouldering every responsibility and wearing every hat.

 

There will come a time when you really have to admit to yourself that as a business owner you can’t take the responsibility of every business element. So whether it’s SEO or any other digital marketing aspect, its high time you wave the white flag and hire an SEO agency. Here are some pointers to keep in mind:

 

Do you think that SEO is something you can do once and then forget about it?:

 

The problem with some business owners is that they think that SEO is just a one day affair but that is not the case because for SEO to be successful it takes a lot of time.

 

While some SEO tasks can be updated in a day, to accomplish high rankings you will need a long-term SEO strategy. Once you have optimized your site, it can take an average of 4-6 months to start showing results. At that point, you will likely need to plan some of your strategies, or even change them all together.

 

You have been slapped with an SEO penalty, either now or in the past:

 

Manual actions are not joke. You have to know the exact rules and play within them. A penalty will hurt your rankings, bottom line or traffic of your web site. Unfortunately, most of the ethical business owners can be slapped by a penalty- even though the owner did not calculatedly do anything against the rules.

 

Do you think that SEO is only about content?:

 

Because content marketing and SEO overlap in too many different ways, many business owners plan all that’s needed for high rankings is to regularly make new content. They strongly believe that adding a new blog post each day and week can magically bring people to their business site.

 

You don’t have enough time or interest to learn SEO:

 

Almost anyone can learn to do SEO, by giving it enough training and time. But keep in mind there are more things to learn about SEO which will mean learning all aspects of the trade, including:

· Understanding how you can build or earn links in 2017.

· Knowing how you can optimize your site for both desktop and mobile version.

· Knowledge of basic CSS or HTML.

· An understanding of good site usability.

· Knowledge of how you can use email and social media to increase rankings and traffic for your web site.

You don’t have enough time to keep up with the changes in the SEO world:

It has been estimated that Google makes changes to its algorithms around 500-600 times every year. While these will not all be a huge changes, some can have a significant impact on your website rankings.

 

If you are struggling with any or all of these, then it is time to look for an SEO agency. Allow SEO professionals to work on your rankings so that you can focus on all the new clients you will be receiving.

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