Adam Coomes is the founder of Salt Rank . Adam and the Salt Rank team has helped many small businesses achieve success by providing a marketing service that gets results.Adam was named as one of Bloomberg Business Week’s "Best Young Tech Entrepreneurs" and a "Top 20 In Their Twenties" by Ingram's Magazine.
For online marketing in Kansas City, lead generation is key to the success of your business. However, many people find that their attempts at lead generation don’t work. If you are in the same situation, you have probably wondered, what am I doing wrong?
The answer is usually pretty simple. You likely have not used SEO (or search engine optimization). If you are not using it, you need to start right now.
Applying SEO to your website will make it more relevant to your customers. Meaning Google is more likely to show it to them. You’ll be much more successful if you apply SEO when you do online marketing in Kansas City.
Don’t get intimidated by SEO! Here are our tips for your SEO lead generation strategy for your online marketing in Kansas City.
Find the Right Keywords
Without keywords, Google is going to have a hard time knowing when to show your website. One strategy is to use keywords that are often searched for but then you’ll have too much competition. Choose keywords for your niche audience that have a somewhat lower search volume.
Look at What the Competition’s Doing
Backlinks are links to your site from another site and show Google that you’re a trusted source. You can help build authority by having reviews of your business or product on other websites, someone referencing a blog you wrote, or social shares.
Create a Responsive Website
More and more people are using their mobile devices to perform searches and look up websites. Some estimates put the numbers at 60%! Your customers will leave your website if it’s hard to read on a mobile device. Make sure your website has a responsive layout to adapt to any screen size.
Don’t Ignore Your Online Listings
Make sure you claim your business in online directories. This is especially important if you’re a local business. These are opportunities to market yourself and drive traffic to your website.
Your Location is a Keyword
If you need people to walk through your storefront or office to make sales, use your location as a keyword. Your website will show up for people in your local area. They can work with you, unlike someone across the globe seeing your website.
Get Positive Reviews
In a market with so many choices, most of us rely on reviews to make our decisions. It goes without saying that your customer’s experience is your number one priority. However, after you provide that great experience, make sure you ask for reviews. The higher your ratings on trusted review websites, the more customers will seek you out.
Create a Blog
Blogs are a great lead generation tool. They give your customers relevant information and show your expertise. Optimize your blog with SEO for the best results.
Guest Blog for Others
Guest posting is writing a blog post for a blog in a resource your audience trusts. It helps build your trustworthiness. All you have to do is offer to write a blog for someone else’s website. These collaborations can be one time events or ongoing.
Since Google can’t actually see your images, you can use Alt tags to describe an image to Google. This makes your images show up in searches and provides another way for people to find you.
If you are a Kansas City business, you can generate more local leads when you use Kansas City online marketing. Most companies generate the highest quality and greatest amount of leads through Google Searches. You know that you need new leads to grow your business, but how do you get them?
The answer is simple: Search Engine Optimization or SEO for short.
Kansas City Online Marketing firm or DIY?
Using a Kansas City Online Marketing firm like Salt Rank to improve search engine optimization is the way to get your website to rank on search websites like Google and Bing. The reason you want to show up on search pages is that the people who are searching for a solution to their problem and looking for your business right NOW. When they click on your website, it is a chance to turn a visitor into a customer.
If you want to try to DIY your SEO to generate leads, we will take you through the five easiest ways to do it. Keep reading for super useful information you can use today.
First: Find the Right Keywords
Keywords are the words that people type into a search engine to find the answer that they are looking for.
What you need to do is find the keywords that your customers are using and optimize your homepage for them.
How do you find the right keywords?
1 – Take a look at what terms your customers are already using. You can find this information through your Google Search Console or Google Analytics.
2 – Ask your customers how they found you. A simple way to know what keywords to use is just to ask existing customers how they found you. If they say ‘Google’ ask them what search term they used to find you.
3 – Think about localized keywords like
[service] near me, e.g., plumbers near me
plumbers in [Kansas City]
doctors in [Kansas City]
Once you know your keywords, optimize your website for it! Make sure your meta description on each page is targeted to your keyword.
Do not overlook the importance of local keywords!
1 – Half of the people who Google a business physically went to the store within 24 hours.
2 – 60 percent of Americans use search to find out local products and services.
3 – Most people (71%) look the location of a business up to see that is real and get directions to it.
Second: Claim Your Google My Business Listing and All Other Local Listings
If you have a local bricks-and-mortar store, you need to have a presence on local listing websites. Not only will this create great backlinks, but the people looking for your product or service will be able to find you.
Once you have your My Business listing, work hard to generate positive reviews. Over 85% of your customers trust online reviews. These days, they are just as powerful as a recommendation from a friend.
Salt Rank has a robust reputation management system that enables you to get 4- and 5-star reviews from your customers without having to reach out to the one by one.
However, if you are just starting out, you can ask your customers individually for reviews, and this will help you rank better on search pages.
Third: Write Blog Posts Consistently
Blogs combine everything needed to reach visitors, engage them, and keep them coming back. Generating leads is easy when you have a great blog.
‘Consistent’ varies from industry to industry and business, but you should be posting a blog at least every 10 days.
But how do you write a great blog post?
Choose a great topic
Always write on a topic that is relevant to your customer. If you aren’t sure the type of content they want to see, you can start with your keyword research or thing of the frequently asked questions you get.
Create an outline
Write a great outline with the major points that you want to hit in your post. Then write the conclusion first. This will help you fill in the blanks as you write.
Create user-friendly and high-quality content
Notice how we are answering all your questions and writing in a friendly tone?
Publish content that’s easy to skim
Use a lot of headings and bullet points in your blog post to make it easy to read. Like these bullet points here!
Create engaging titles
Make sure that your titles speak to a problem or your customer in general. There is nothing worse than a dull, generic headline
Note: Make sure your headline is no longer than 70 characters
People can’t find you if search engines don’t know what you are writing about. Make sure your post is full of the keywords you want to rank for.
Now that you are writing posts consistently, you are ready to guest post. This is a great way to build authority and get backlinks!
If you aren’t a great writer, you can be a guest on a local podcast or do a video Q and A with a local YouTuber.
This may seem like a lot of work, but there are some excellent reasons to guest post
You Can Establish Authority in Your Niche
When you show up on someone else’s website, their audience will see you
are a credible source on the topic they are interested in. Make sure you
are only guest posting on quality websites. Their authority will rub
off on you.
You Will Get Better, Local Backlinks (this is good for SEO)
Remember when we talked about backlinks above? Getting a link to your website from another local business will help your rankings when people are looking for ‘hairdressers near me’.
Your Writing Skills Will Improve
The more you write, the better you become. Practice makes perfect!
Your Social Media Will Benefit
People love to share what is new on their social media. When they share, you will be exposed to their audience, and a small percentage of them will find you on social. It’s not a lot, but if you are featured on a page with a large following, you will get lots of followers.
Guest posting or being a guest on a podcast is an excellent way to build brand awareness. Like in benefit #4, your message and brand will be exposed to hundreds, thousands, or hundreds of thousands of other people!
Fifth: Optimize Your Images
If you don’t have alt-tags, or image descriptions, or are not using progressive JPEGs, you aren’t doing SEO properly.
Why use alt tags?
Google can’t see, so it relies on your image descriptions to know what users are seeing.
Why use progressive jpegs.
Google prioritizes page load speed, and if you have large files that take forever to load, you will be penalized in the search rankings. Making your photos, progressive JPEGs will help your website load faster!
When you optimize your images, your website can show up in image searches, and your site will load faster.
You don’t want to show up on page six of Google, so optimize your images!
Here is a mini checklist you can use to optimize your images
1 – Save your pictures as a progressive JPEG
2 – Strip your picture of the metadata if it is too big
3 – Change your titles to describe what the user is seeing accurately
4 – Add alt tags
5 – Use the caption section (is you have WordPress)
Now you have all the tips you need to generate local leads to grow your business, by using SEO.
If you are too busy running your business and need help, you can contact Salt Rank, your friendly neighborhood, Kansas City online marketing firm!
Google just rolled out a new update in March and you may have seen your client’s rankings and search traffic take a drop. If you are looking for answers, then you have come to the right place. This is an opportunity for Digital Agency Kansas City to benefit. We will take you through the Florida 2 update and the steps you can take to rebuild your client’s traffic.
This update really touches on a few key things, authority, relevancy, and user experience. As a digital agency, there is room for you to improve your customer’s traffic and ranking on Google by taking note of these things.
This new update utilizes a link distance ranking algorithm that determines the activity between websites. Depending on this ranking, a website can be considered more ‘trustworthy’.
The purpose of this is so Google can determine whether a website is spammy. How do they determine this? By checking to see if the website has links to other spam websites or if a website links to a normal, useful website that users want to see.
That being said, links aren’t the final, determining factor in your business ranking. The more important reason to care about links is to build your relevancy and authority in a certain niche. If your link is surrounded by relevant keywords, then your website will be more relevant in the eyes of Google for those keywords.
What does this mean for your digital agency?
Build the right links from the right people. Links are all about quality and you should avoid artificial link building where you can and avoid linking to spammy websites. If you help your clients create content that is authoritative and solves a question or helps with further reading, then you will get organic backlinks from other useful websites.
Build your authority
Speaking of authority, you must balance authority with relevancy and your user’s expectations. Just because you have an expert write your blog post, doesn’t automatically mean you will rank well. Google will rank your pages based on users getting the answers that they expect! Your website may not have the best answer, but if it is the answer that users expect to see, or want to see, then your website will rank better than your competitions.
Make sure that all your posts have an author listed. Why? Because if you don’t have an author, it is impossible for Google to know if it was written by an IT expert or a high schooler. Google looking for authors with expertise in the subject you are writing on.
What does this mean for you?
Make sure that you are listening to your target audience and answering the questions that they have in your industry. For example, when people google ‘digital agency Kansas City’, make sure that you are answering the questions that people expect to be answered. This may mean you are writing about what to look for in an agency or a listing on the top trends that agencies are looking for in 2020.
As long as you answer the questions along the buyer’s journey, you will be rewarded for it. Most of your clients don’t know where to start, so this is a golden opportunity for you to delve deeper into your target markets mind by answering their ‘how-to’ questions through your content.
Focus on User Experience
The user experience encompasses many things like mobile first, removal of aggressive or misleading ads, and, like we motioned earlier, giving them what they expect to see.
Make sure your clients are ANSWERING the questions that their users came to their website to see. Create content that doesn’t stray too far from the topic at hand. If there is additional information that supports the answer, make a different blog post about it and link to it.
You really must focus on the user experience and look at content as a public service and not a way to make money right away. Which brings us to the next subject: advertisements.
Google is taking a hard stance on aggressive, misleading advertising that ruins the under experience. If your client has low-quality ads all over their site, they will be penalized, and this is your opportunity to get them big traffic gains by addressing this issue.
With mobile-first indexing, make sure you are paying attention to your mobile site having the same content and links as your desktop site. Google is looking to see the mobile and desktop sites are congruent.
What About Click Through Rates?
You may be wondering why we aren’t talking about click through rates in regard to this update. Again, Google is here to please the end user and give them the information that they want, but click rates are not the metric to be looking for. A bounce back to the google search page is more about the algorithm not providing the right search result than the content on your page. That being said, if your content answers the search query you want to rank for, then you will be rewarded if the user stays in your site and the bounce rate is lower.
Digital Agencies in Kansas City can take advantage of this update by encouraging their clients to focus on quality content, superior user experience, fair advertising, attention to technical SEO. Make sure you encourage your clients to improve 100% of their issues instead of focusing on just links or ads.
To achieve 100% improvement, make sure you are helping them to meet the Google user’s expectations, avoiding spammy ads and links, and using credible sources that answer questions along the buying journey. Never frustrate your user even if that means removing low-quality advertisements from the website.
Always ask: Is my client meeting their users’ expectations? Are we answering the right questions? If you answer yes to these questions when the next update comes, you’ll be ready.
Are you losing your customers to a bad website design?
Over 85% of customers say they will never return to a website because of poor user experience. The majority of your customers expect fast load times, stunning design, and an easy to navigate website. If you are looking for website design services Kansas, then consider these conversion boosting trends you can bring to the design team today to boost conversions.
Stunning Visuals and Layout
Web users want to be wowed with crisp, well-done visuals, but the truly savvy user wants something a little different. Consider adding elements like bold typefaces that establish a strong brand identity right off the bat. Use a ‘Z’ pattern and diagonal designs to guide your customer’s eyes to the important elements on your page. Don’t be afraid to use asymmetrical layouts when using a Z pattern.
Having stunning visuals with strong CTAs will not only help you keep your user on your website longer, but it will help you boost your conversion rate.
Gone are the days we design for only desktop and mobile. Many people are viewing content on their smartwatches or navigating the web via voice search. To boost your conversions consider working with website design services in Kansas to create content that resonates with your target market and can be accessed through any device or medium.
Not only will your user thank you for your content first approach by staying longer, but Google and other search engines will also reward you by having your content be delivered to your ideal market.
Video and GIFs
They say a picture tells 1000 words, but a video tells 10,000. You are leaving your brand story to chance without video on your website. Human’s attention is easy grabbed by other human faces and fast-moving objects. It is engrained in our psychology to pay attention to these things. To take advantage of human evolution, you can use dynamic video backgrounds to communicate your brand story and capture attention. If you are targeting a younger demographic, consider using GIFS on your website to communicate complex emotions through pop culture references. Having these elements can entice your web visitors to engage with your brand and consume more content.
Probably the biggest trend for web design that you need to be watching this year. Many website design services Kansas now have the technology to implement true personalization that helps to convert visitors into subscribers or buyers.
When we talk about personalization, we don’t mean simple things like a user’s first name. We are talking about location-based personalization and implementing machine learning and predictive analytics to make recommendations on the next blog post to read or the lipstick color that will look best on a consumer’s skin.
In the future, brands will be able to deliver offers that are based on the weather in a person’s location or if their sport’s team in winning of losing in the playoffs. Personalization will be about catering to the user’s interests and addressing where they are in the buyer’s journey. When people feel that they are being heard and take care of they are more likely to convert into users and buyers.
Consistent Header and Footer
Providing your user with a consistent experience is essential to building trust and therefore boosting conversions. Having a unique and persistent element like a header and a footer will help to orient the user when navigating through your website. Not only that but users expect to see a header and footer with the information they are looking for such as location, FAQs and social media icons.
A major breakthrough for lead form conversions has been multi-step forms. The reason that multi-step forms are so effective is because they only ask for micro-commitments. Users find massive, multi-field forms to be intimidating and find the ease of multi-step forms to be interactive, engaging, and fun.
Optimizing User Experience
Not only will poor usability turn off your users, but it will also affect your search ranking. When designing your website make sure that the user experience is top of mind to ensure that your conversions are high. Here are a few things that you need to consider when improving your user experience:
Mobile Friendly: While you should be still creating content first as emerging technologies take hold, you still need to make sure that your website is mobile-friendly. Google has continued to indicate that they will be prioritizing mobile indexing and many consumers are searching for and making product purchases with their mobile phones.
Personalized, Smart content: Remember, a personalized experience will increase engagement and overall conversions. Until machine learning and AI becomes widely available and accessible, you can effectively use pixeled data and cookies to help you personalize your user’s experience.
Minimalism: Make sure that you are employing plenty of white space to let your user’s eyes rest. Use other techniques like contrast and bold typography to make the user experience as seamless as possible.
Accessibility: Ensure that all your photos have alt tags and closed captions for your photos and videos to make your website accessible for users with disabilities. Don’t forget to incorporate keyboard navigation, HTML tags, ARIA tags, and title tags as well. Not only should you do this for the good of your user experience, but you can open yourself to lawsuits if you don’t keep accessibility in mind.
Now that you know the top website design trends that will help you boost conversions you can find the best website design services Kansas offers to help you implement them.
The process of search engine optimization involves two major parts – Off Page Optimization & On Page Optimization. Off page optimization has more to do with promotional methods outside the website like posting links, using social media to achieve a better ranking in the search results etc.
On the contrary, On Page optimization forms the base for search engine optimization and refers to all the steps that can be taken directly within the website to improve its search engine ranking. It is the process of optimizing the individual web pages that comprise the website. It includes the content of the webpage as well as the HTML source code of that page. Basically, on page optimization techniques involve optimizing the code and content of each web page of the website. When looking for a business to do your optimization, look for a reputable Kansas City Online Marketing company. You need a company that will focus on the following factors to achieve better On Page Optimization of your website.
1. Optimize the title tags
The title tags are one of the most important factors that can help with page optimization. Title tags are used to determine the intent of your page by search engines. A Google bot will list your website in the search results only if it sees the searched keywords included in your title tag. The closer your keyword is to the first few words of the title tag, the higher priority it is given by the search engines. That is why it is recommended that you start your title tag with the keyword. Another great idea is to add modifiers in your title and title tags. Words like ‘2019’, ‘review’, and ‘best’ are considered modifiers. These words are likely to be used when a user conducts a Google search and using them in your title tag can help you increase your ranking for long tail versions of your keyword.
2. Meta Description and Meta Tag Optimization
A Meta description tag is a short summary that is used to describe the content of a web page. Your website should have a Meta description focusing on your business and services. This piece of information is called ‘the selling snippet’. This snippet might be picked up by Google to display in the search results. If the user finds this information useful, they are more likely to visit your website. Increasing web traffic is the goal, and therefore, it is important to make your meta description interesting and precise. You can also add your contact number or a toll-free number so if someone is looking to contact you, they can directly call instead of visiting your website. Like the Meta Description, Meta tags are a set of keywords that you select for each web page. These keywords have to be well researched and relevant to your web page and posts.
3. Keyword Optimization
It is important to decide relevant keywords with appropriate research. There should be an optimum number of keywords in your posts to drive traffic to your website, but this does not necessarily mean that you should overuse those keywords. This would make your website unreadable and would turn away visitors. You can make use of several free tools available online and shortlist a few that are relevant to your subject matter. You can also use some long tail keywords involving common words like “top”, “cheap”, “best” that can be easier to rank for. To please the Google Gods, try to keep the keyword density between two to five percent.
4. Optimizing URL Structures
A study found that the shorter a webpage URL is, the better its Google rank turns out to be. That being said, it is important to make your URLs keyword rich. Use hyphens or dashes to separate words in your URL as Google does not identify underscores.
5. Content Optimization
Longer content is ranked higher by Google search engines as compared to shorter articles. Make sure your articles and blog posts are long and engaging, ideally ranging from 1800 to 3000 words. Of course, they should have good quality, and include relevant information for the reader. Also, make sure you add the relevant keywords within the first 100 words of your post. Don’t forget to add adequate internal links in every post. This helps the user browse related information within your website itself instead of doing a Google search again. The best example of internal linking is Wikipedia.
6. Heading Tags
Using proper HTML tags <h1> and tags <h2>on your post’s headings and subheadings is a good idea. This effect not only makes your post readable and structured but also makes navigation easy. Headings are the largest words on your post and hence the search engines tend to give them a little more weight than the rest of the page. It is even better if your keywords can be included in your headings although using it repeatedly without relevance will make it less important.
7. Image Optimization
A webpage is bound to have many images inserted in its posts. The images should always have an alt tag and an image description. They help in describing the image to the user and also help them to understand the purpose of the image. These tags help the search engine crawler index the image more accurately. Thus, the image description should always consist of the relevant keyword to improve your search rankings.
8. Video Optimization
Any business should concentrate on two types of videos: educational and emotional. It is important to optimize the multimedia content just as we optimize the written content to get the best out of it. Also, it is important to make your messages easily understandable through videos. The title of the video should be simple, short, engaging and should include the keywords. The description of the video should be concise, precise and target oriented. It should include your primary and secondary keywords through text. A perfect thumbnail image is the deciding factor as to whether or not a visitor will watch your videos – it is even more important than the title! An eye-catching and relevant image can get the audience’s attention quickly. Also, always include subtitles in your videos as many people tend to watch videos with audio off.
These eight techniques by a reputable Kansas City Online Marketing company for on page optimization will help search engines crawl your entire website effectively. This will lead to a better ranking in the search results and create enough traffic to your website.
PPC management is a complex process and involves in depth analyzing and superior skills. You must choose a reputed PPC company who specializes in delivering an effective PPC advertising and marketing campaign.
A meticulously planned PPC campaign optimized with conversion boosters will deliver targeted website traffic. A digital marketing agency employs experts who are creative and have proper knowledge and experience regarding pay per click strategies for augmenting business processes.
PPC (pay per click) campaigns help to derive targeted traffic to your website. One of the most effective ways to maximize efficiency and boost ROI is to optimize conversion rate (CVR) by testing innovative approaches without putting undue pressure on the budget.
Five techniques that will help you build more conversions and secure good results in 2018 and beyond.
Optimize keyword quality scores
Quality scores are often considered as one of the most important things which invariably lead to reduced costs and better ad positions.
The three main elements that determine QS are:
i) Ad relevance –Establish clearly how far the keyword is relevant to the ad copy. Create significant headlines; focus on the needs and sensitive points of your targeted audience.
ii) Landing page experience – Quality scores are basically dependent on the landing page experience and expected CTR. If the landing page experience is not good, your quality scores will be bad. People tend to click faster and convert faster on your landing page if it is explicitly and unambiguously designed. Dynamic text replacement (DTR) will provide some quick benefits and can improve quality score.
iii) Expected CTR (click-through rate) – PPC experts consider CTR as one of the most crucial factors when determining QS. Having more high-quality ads will generate more clicks and conversions as compared to ad groups with merely one.
2. Intellectual Re-Marketing
Customers who visit your landing pages are at various stages of their buying journey. Intelligent re-marketing is a unique way to connect and engage visitors to your website who may not have made an instant purchase. The main aim of re-marketing is to capture the interest of lost users as well as retain customers. Never serve the same messaging. Find innovative ways to add value up and down the funnel.
Tips for remarketing ads in order to capture the interest of lost leads:
i) Test different lead magnets: Different visitors respond to different types of media. Split-test your remarketing ads to offer an e-book and webinar.
ii)Name-drop influencers: Include popular influencers in your remarketing ads. This alliance builds up trust.
iii)Use dynamic targeting: Serve specific ads to different audience segments.
3. Utilize the innovative concept of machine learning
AI and machine learning brings the promise of higher-performing marketing at speed. This is an automated endeavor which also aids in budget management. With this you will be able to use more data than any human can handle in order to make quick adjustments in real time.
4. Test new ad extensions
It is important to capture as much SERP (search engine results page) as is possible. In order to do this, you can test different ad extensions on your top-performing campaigns.
Ad extensions are available in different forms, the most popular of which are:
i) Sitelink Extensions
ii) Callout Extensions
Google provides additional extensions for ads that appear on the mobile devices. These are:
i) Message Extensions
ii) Call Extensions
5. Highly developed segmentation with in-market audiences
By using in-market audiences within your display ads targeting, you can easily target users according to their consumer behavior, as well as the content they have shown an interest in online. Thus, you can serve hyper-specific ads to customers who exhibit an interest. Ranging from persona segments to product categories, there are numerous options.
In today’s world, SEO and marketing cannot be described separately. This means that if you want to make your business profitable, then you need to increase the size and growth of your business. In this article we have listed some of the benefits that you can get by using SEO services. It is important to make sure that you choose the best SEO service expert in Kansas because not all companies are capable of providing the services that you need.
ATTACK THE TARGET TRAFFIC
A vital role played by digital marketing experts is reaching as many people as possible. If a marketing campaign cannot reach as many people as it should be, then it is failed. But with the right SEO Company you can be sure that you will be able to reach as many people as possible. Sometimes you have a lot of traffic to your website, but the people who get to your site do not buy anything. This is because they are not the target audience. A good marketing agency will ensure that you get targeted traffic to your website.
A CREATIVE WEBSITE
A creative web site plays an important role in ensuring that your business becomes successful. For example, if your website is well designed and attractive, then it means that once people get to your web site, they will know how to navigate it. This will make it easier for people to purchase from your website. The kind of impression your website creates will make them more likely to come back. On the other hand, a badly designed website can make the customer not buy anything from that site. This is why it is highly recommended to have a creative website which will build a good relationship between your customers and you. Hiring the right seo company will ensure that your work is presented perfectly to your customers.
Digital marketing is more cost effective compared to other methods of marketing. By hiring an experienced SEO agency, you will be able to reach a large target audience. This will translate to high sales and huge profits. Using other methods which may seems to be very expensive, many times cannot reach the same size audience as digital marketing would.
COMPREHENSIVE SEO KNOWLEDGE
Another advantage of hiring an SEO agency in Kansas City is that you will get access to deep SEO knowledge to help your business. This is because good SEO companies should have lots of experience when it comes to matters related to online businesses. With their help you can transform your business.
Take your company to the next level by hiring an SEO company today.
Google is consistently working to create a better search experience for all the users. Thus, many of the previously employed SEO techniques are rendered obsolete and now no longer work.
Google’s Gary Illyes accurately pinpointed 2018 as the deployment year for mobile-first indexing. It is imperative for SEO Expertsto ensure that your website is perfectly optimized for mobile use and searches that all pages of the website work properly so that it increases website ranking and traffic too.
Proactive steps for SEO experts in order to maximize ranking opportunities
#Create Responsive design
This is one of the most crucial aspects if you want to rank well on the mobile-first index. Responsive design is not only about making things fit on a screen, but it’s also about keeping your site usable.
A few tips on how to build a responsive masterpiece
1) Classify default zoom
2)Position fluid element widths and heights
3)Resize website images in order to ensure that images are mechanically scaled as per the screen size
4)Employ breakpoints which are more design-oriented rather than device specific
5)Devise a mobile menu
6)Adapt font sizes and style
#Deploy a Smart Website Builder
A mobile optimized website builder will make your website responsive to mobile gadgets. In a split second, it identifies whether a visitor is using a Smartphone or a tablet and thus automatically adjusts the layout of your website in order to fit the size of the gadget. Having a well-designed and responsive website is not just enough for mobile optimization but speed is also essential. Mobile users expect pixel-perfect images together with instant rendering time. Therefore, SEO Experts can now use a Google Preferred website builder which upholds Google’s best practices for building super fast web experiences. Duda’s widget builder also helps web developers to insert elements which are not native to its platform.
#Create Valuable Mobile-Optimized Content
It is imperative to create new content which is unique and informative, but at the same time, you will need to syndicate your content. Nowadays articles, movies and TV shows are watched on mobile.
Some tips to ensure that your content is optimized for mobile:
1)Make use of new mobile applications in order to promote engagement.
2)Build high-quality content which tells stories so that mobile users are ready to spend long sessions on your website.
3)There are varied kinds of contents which you can use; such as GIFs, infographics, articles, high-quality images and videos. Cater to all kinds of visitors having different interests by incorporating all possible angles.
4)Crisp and short headlines attract users. Avoid long headlines. Last but not the least, feedback is crucial.
Even if you possess good knowledge in SEO, you will still require the services of a professional SEO companyin order to keep up with the new trends and enhance customer traffic. Proficient SEO experts will assist you in helping find customers by implementing innovative and latest techniques.
If you are a start-up or big business owner, you must have heard a lot about learning SEO and implementing a digital strategy for your company. So, you spend some time and build a website for your business but the website is still not optimized enough.
Does this sound like you? As a business owner, you don’t want to deal with all that SEO stuff. From everything you have heard, search engine optimization is too technical, consumes too much time and does not guarantee results. So, why bother? A lot of business owners feel this way. They hesitate to hire the professional SEO agency irrespective of how much they have heard about how necessary it is. Let’s have a look at few aspects why people are reluctant to go through with it:
SEO Takes Too Much Time
Those who are new to SEO often feel reluctant to start a time-consuming and pricey strategy when it seems that all effort is done in vain. Be patient. Here is the best option – hand over all the SEO tasks and responsibilities to a digital marketing companywhile you spend time running your business.
It is Not a Magic Formula
If you think that SEO works magically to get you immediate online success and profit then you will be frustrated for sure. It takes time before you will see a return on investment. SEO is an invaluable strategy for every business and cannot be ignored at all. Be patient and look for logical approaches instead of magic.
SEO is Too Technical
Many business owners think that SEO is a complex technical process and it requires it to be done by a smart computer nerd or web developer. However, this is not the case as SEO is more about strategic diligent tasks that can be done by anyone. There are technical elements to it but you don’t have to worry about agencies overwhelming you with strange claims and lots of industry-specific terms. A good agency will walk you through each and every part of the SEO strategy.
The Punishment and Penalties
It is true that there are a lot of potential penalties to achieve rankings through bad practices. That’s why it’s important to build strategies around the known best practices. It’s good to use an experienced team of seo experts who have a long history of providing effective strategies that are profitable and result-driven too.
Getting Traffic but Not Customers
Learning about keyword analytics and coming up with buyer personas help you get ideas which words your website are ranking for and which ones are being used to find your website. You can find out keywords based on volume, level of completion and relevance. This way, you will be able to target the audience which is ready to convert from normal traffic to paying clients.
Hopefully, you are less afraid to try dipping into SEO. Don’t hesitate to learn SEO as there are plenty of YouTube tutorials available or else the right SEO agency will do the great work needed for your business to grow and expand.
Here is a step-by-step guide to win over voice searches in your PPC campaigns.
Do you know one in five mobile searches was made by voice last year?
The trend is changing. Nearly 70 percent of recorded mobile voice searches were of conversational language. Technology is there to make life easier. And with the emergence of voice searches, it continues to build a deeper, at some times questionable, relationship with the smart devices.
That’s not all! Voice search is also turning more natural and rewarding. With a 20 percent chance that any mobile search will be a voice search, it is an important time to get ahead of this trend and start shaping up your PPC accounts.
If you are in business and wish to make a profit utilizing Intelligent Personal Assistants (IPAs), such as the Siris, Alexas, and Cortanas, you need to know how you can use PPC campaigns to optimize voice search traffic.
Learn four easy steps to create efficient PPC campaigns for voice search:
Step 1: Check if your campaigns are receiving voice search traffic
For this, export a search query report from AdWords. And if you are managing a high-traffic account, a 30-day lookback window will be suitable to check out. Now filter search terms for the most used personal assistants. Create a column for “search query word count” and check for all queries over six words. This is similar to a more long tail/conversational query.
Step 2: Look for your negatives
Once you are done with search query gold mining, it is the right time to find your voice queries that might be slightly relevant, but not be ideal for your campaigns. In such cases, adding phrase negatives will help prevent further low-quality impressions.
Step 3: Check your existing negatives
When you have a legacy campaign, with potentially years of performance data, you have to add low intent/research-based phrase negatives to your campaigns. And to take the most advantage of increased voice search, you can consider removing negatives such as:
“where do I”
Lastly, look for IPAs names within your existing campaign list.
Step 4: Build out voice search keywords
By now your phrase and broad match keywords will be beginning to pick up voice searches within your campaigns. However, you likely will not be capturing all of the high-value potential queries. So, after exporting your search query list, followed by filtering for voice search queries, you have a pretty good idea of what your ideal audience is searching for.
With the help of a keyword tool of your choice, you can begin to build on these long-tail search queries. This is essential to ensure you make the most of your voice search traffic. Later, you can add more conversational-type keywords for your campaigns.
So, with only a little bit of analysis and some simple questions to Siri, get started to start testing additional voice search queries in a low-risk environment.
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