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– Neil Armstrong

Seo Services Blog

15 Tips for Creating the Best SEO Friendly Blog

You’ve been blogging for a while, and you’ve got a good following of readers. But without the right keywords, you’re looking at a long, slow tumble down the Google rankings. Here are the top 15 tips for making your posts not just great content-wise, but also keyword optimized so they pop up higher in search results. These are all courtesy of our team here at Salt Rank, as we are well known for our expert SEO services.

 

1.) Focus on One Topic Per Post

This will make your blog post easy to read and navigate. This will also help with SEO. When you hop from topic to topic, you not only make it confusing for your readers, but Google doesn’t know what your post is about, and they rank it lower in search results. (Don’t worry – you can still post multiple times a day.)

 

2.) Use Keywords Naturally

This means using the right keywords, not just stuffing them in wherever possible. “Bread” and “bread recipes” are good keywords to use in the title but bad ones to use in the body of your post. This is because they’re too obvious. Instead, you want to target more specific terms that have less competition. For instance, if you’re writing a post about sandwiches, try using less generic terms like “tuna fish sandwiches” or “grilled cheese with tomato soup.”

 

3.) Stay Relevant

Most bloggers focus too much on traffic numbers rather than ranking higher for their chosen keywords. The problem with this strategy is that Google sees you as spammy if you’re only targeting a small number of very specific terms. You need to be relevant. When you write about topics your readers care about and avoid random off-topic posts, it will lead to better rankings overall.

 

4.) Use Transition Words

It’s easier to write with transitions when they’re already in your mind. Think about what you want to write about and how it fits into the topic, then use text phrases like “in other words” or “on the other hand.” This will make your post flow more naturally and read more easily, which makes your readers happier.

 

5.) Link to Existing Content

If you’re linking to another article, blog post, or video, be sure to use a link anchor. Here’s an example: Your blog post “How to Make a Delicious Bacon Sandwich” includes a video that shows how to make a bacon sandwich. You want the reader coming off your blog to be able to find this video on YouTube. So, to make this action easier for them, make your link an anchor instead of a destination link.

 

6.) Optimize the Length of Your Article

Longer posts rank higher in search engines. This is because shorter posts are assumed to be spam, and Google wants to show its searchers the best of the web. Search engines also prefer posts that are between 500 and 1,000 words (or even less). However, if you’re writing a blog post, do your research to make sure that you include enough relevant information to keep the reader interested.

 

7.) Optimize Your Images

Larger images are great for social media platforms like Pinterest and Instagram. But they can have a negative effect on your blog. Too many images in posts can slow down the reading process and lower the ranking of the whole post. Pick one or two images that enhance your content, and make sure those are the only ones you use.

 

8.) Use Multimedia

Instead of adding lots of images, add a video. This will make it easier for Google to understand your post and rank you higher in search results. Interesting videos also encourage readers to stay on your website longer (which also helps with SEO).

 

9.) Write in Bite-Sized Chunks

People are busy, and they don’t have time to read long posts. They want something that’s clear, and that leaves them wanting more. Don’t try to cram something into a blog post that you could instead write as a mini blog post. Keep your post focused and include only the most important information.

 

A young woman works on her computer

10.) Include a Keyword in Your Title

If there is one thing our expert SEO services need you to know, it’s that keywords matter. Make sure your title contains relevant terms. Put these terms where most readers will see them without being too obvious about it. You want them to read the title and immediately know what the post is about. Then they’ll click through and read the body of your post. This is known as “bait” when done well.

 

11.) Segment Your Target Audience

Your SEO strategy is going to be different if you’re targeting business owners, stay-at-home moms and dads, or teenagers. You need to make sure that your content is specific enough to appeal to these different groups. If you do, it will help you rank higher in search results for a variety of terms.

 

12.) Use Hashtags For Social Media

Hashtags are not just for Twitter and Instagram anymore – they can also help with SEO. Make sure you’re using hashtags correctly, especially if your blog is on social media. There are different types of hashtags, and careful use of these will help you to rank higher in search results.

 

13.) Write a Meta Description

The meta description is the last thing that search engines see before they rank your post. It’s essentially an advertisement for your post, and it contains a lot of information. Make sure it’s understandable, and try to be as informative as possible.

 

14.) Consider Hiring Expert SEO Services. 

You don’t need to be a certified marketing professional to make your blog more search engine friendly. But you do need someone to help you design and write the content that will attract those high-quality search results. And most importantly, you’ll find it much easier and more efficient to write a new post if your writer has done all of the hard work for you. Hiring expert SEO services is the best way to go and are very much worth the investment. But, if you’re on a tight budget, you can easily do it yourself by reading some of these tips here.

 

15.) Be Original

Your blog isn’t a place to show off your opinions, your authority, or your personal attacks. Instead, you want to be original. Give useful information that’s not available anywhere else on the web. To do this, you need to do research and ask yourself questions like: Why would people care about this? Or: How is this different from what they already know? These questions will help you come up with ideas of your own and post original content.

 

Conclusion

These tips will help you craft posts that are more appealing to people and search engines alike. But remember that editorial judgment comes first. If a post works, it works. If not, try again! You can’t write the perfect blog post overnight, but you can get closer each time you write one.

How Hiring Web Marketing Services Can Be a Game Changer for Your Business

As technology has continued to advance at a rapid pace, web marketing has become one of the most effective methods of promoting businesses. It is designed to engage with your audience in an online setting and generate traffic for your website. As a result, it encourages interactive communication between businesses and their customers. In this article, you will learn how web marketing services can benefit your business.

 

 

1.) Helps to Attract Customers

 

One of the benefits of hiring web marketing services is that your business can use them to attract customers. By using online strategies, including social media marketing, you will be able to reach a larger audience and encourage more people to visit your website.

 

As a result, your company will benefit by receiving more traffic. If you have an e-commerce company, then this method will help you generate more sales since it allows users to make purchases from the comfort of their homes or offices.

 

2.) Promotes Engagement

A major benefit of web marketing is that it encourages engagement between you and your customers. As a result, your business will be able to communicate effectively with users who are interested in purchasing specific products or services that you offer.

 

By connecting with them through email, phone calls, or social media sites, for instance, you will be able to keep them updated on the latest news about your products and services. This will help to improve customer loyalty and increase customer satisfaction.

 

3.) Complements Social Media Marketing

Another benefit of hiring web marketing services is that they can provide a complimentary service to social media marketing. By using social media marketing, for instance, you can increase traffic to your website and promote sales with other websites.

 

In addition, it will allow you to connect with potential customers through networking sites such as LinkedIn and Facebook. However, if you want to generate more traffic and sales, then you should consider hiring web marketing services. By combining these services, you will be able to increase your profits and attract more clients to your company.

 

4.) Helps to Save Time

If you are a busy business owner who is looking for an effective way to reach a wider audience, then web marketing can help you to save time. By allowing you to reach more customers than traditional marketing strategies, it is a faster way of generating awareness about your business. This means that you will have more time to concentrate on other aspects of your business and make time for daily work.

 

5.) It Allows You to Get Creative With Your Marketing

In order for it to generate higher sales, you should use web marketing services that allow you to be creative with your marketing strategy. This will help you to reach a broader audience online and promote the sale of more goods and services through social media websites. Moreover, it will help you to command greater authority in the eyes of your customers and make more sales.

 

6.) Improves Conversion Rates

Another benefit of hiring web marketing services is that they can improve conversion rates. This means that your business will be able to gain more sales by allowing you to reach larger audiences online.

 

This approach allows you to work on a variety of marketing activities through email, phone calls, or social media sites without having to spend a lot of money on these services. If you are a business owner who is looking for an effective way to generate high-quality leads and sales, then web marketing services are worth considering.

 

7.) Helps to Generate More Leads

If you are looking for an effective way of marketing your business, then web marketing services can help you to generate more leads. This results in obtaining a greater number of qualified potential clients from whom you will be able to make sales.

 

If you need to make online marketing strategies work for your business, then you should consider hiring web marketing services. This approach will help you reach a wider audience online and encourage more people to visit your company’s website.

 

8.) Allows You to Promote Sales With Other Websites

Another benefit of hiring web marketing services is that they can help you improve sales through other websites. This approach allows you to promote the sale of goods and services through social media websites such as Facebook, Twitter, and LinkedIn.

 

In addition, it will enable you to generate more traffic and improve the conversion rate for your website’s online marketing strategy. As a result, your business will benefit by receiving more sales online.

 

9.) Get the Most Out of Your Marketing Budget

Another benefit of hiring web marketing services is that they will help you to get the most out of your marketing budget. This approach helps you to hire a team of professionals who can implement an online strategy that promotes sales and generates interest among your potential clients.

 

By using this approach, you will be able to improve the quality and reach of your marketing campaign for a low cost. As a result, you will be able to spend more money on running your business or investing in other areas.

 

A woman working hard to create a marketing budget

 

10.) Improves Brand Awareness

Another benefit of hiring web marketing services is that they will help you to improve brand awareness among potential clients. By investing in this approach, your business will be able to create a stronger, more positive image in the eyes of the public.

 

For example, it can help you to reach a wider audience through social media sites and obtain information about your products and services. This will encourage more people to visit your website and make purchases online.

 

11.) Reduces Overhead Expenses

Another benefit of hiring web marketing services is that they can reduce overhead expenses. For example, it will help you to reduce the costs associated with printing brochures, leaflets, or business cards for your company.

 

In addition, it will help you to save money by connecting with potential clients through phone calls and emails. If you are looking for an effective way to save money on marketing your business, then this approach can be very useful in helping you to do so.

 

12.) Opportunities for Personal Growth and Career Advancement

Another benefit of hiring web marketing services is that they allow you to work with a team of talented professionals. As part of a team, you will be able to learn new skills and develop your career with others in the industry. This approach will help you to build stronger personal relationships and increase your knowledge about the business. In addition, it can improve your opportunities for personal growth and career advancement in the future.

Conclusion

As you can see, by using web marketing services, your business will be able to benefit from increased sales and improve customer satisfaction. Although it can offer you many advantages, if you do not have the time or knowledge to use these strategies, then hiring professional web marketing services can help you to improve your profits and attract larger audiences.

 

Contact Salt Rank today to learn more about our web marketing services. Like salt can enhance flavor in a dish, we can enhance your overall marketing strategy.

What Is Growth Marketing, and Is It Right for Your Business?

Marketing is a huge, complex field. The only way to stay on top of the latest trends and best practices is to keep reading. That’s why we’ve compiled this ultimate guide to growth marketing, so you have a solid base of knowledge to build on.

What Is Growth Marketing?

It’s marketing focused on business growth. The goal is to grow your user base and revenue by acquiring new customers and retaining existing users. Think about it like this: Budgets for growth marketing are determined by your business goals. If you want to drive more revenue, create more traffic or get more downloads, you’ll spend more money on growth marketing channels.

 

Once you have a target number in mind, it’s time to figure out how much the different marketing channels will cost. You also need to decide what marketing tactics to use. For example, will you focus on paid advertising, SEO, email marketing, and social media?

 

Some businesses only have a budget for one or two of these channels. Others have an unlimited budget to spend across the board. Regardless of your budget, there are certain tactics that work better on certain channels. Listen to your customers to see what they value and prioritize accordingly.

Where Is Growth Marketing Headed?

The tools, tactics, and strategies you use today will likely be different in a year or two. New platforms emerge all the time, letting you reach new audiences for less money. Others disappear, causing your strategies to fall apart overnight. Here are the top trends we see shaping growth marketing in 2022:

1) Growth Hacking Will Become More Important

Growth hacking is a combination of product development, marketing, and business strategy. It focuses on improving key metrics in your company to drive growth, like engagement and conversion.

 

Growth hacking began with startups that didn’t have a lot of money to spend on marketing. However, it works well for larger businesses as well. Since it’s based on experimentation, you can test different concepts and see which ones work best.

 

The process is more efficient than traditional marketing because it doesn’t require lengthy roadmaps or tons of upfront planning. There are no long-term commitments, and you’re free to change your strategy as often as you like.

2) Social Media Will Change How We Connect With Customers

In five years, we’ll be sharing our lives with virtual reality (VR) as well as other various forms of social media. By then, most businesses will be using social VR to connect with customers and potential leads. A majority of VR users report they prefer interacting with brands in VR over other channels.

 

Social VR is largely a matter of user interface design and technology. As the tools improve and we experience more realistic interactions, social VR will become more widely used. Even if you don’t have VR equipment, you can still use interactivity as a tool to engage customers in your business.

3) Conversations Will Be Recorded in Every Corner of the World

The next logical step after social media is to feel like we’re always talking to each other. That’s why tech companies like Facebook and Google have been investing heavily in video.

 

Video conferencing is a growing trend. As people increasingly use smart devices to connect with friends and family, we’ll be able to do it from anywhere on the planet. It will be easier than ever to see loved ones, even if they’re thousands of miles away from you, because the technology can send pictures, videos, and audio communications across each channel. The more you know about your customers, the more likely they are to trust you.

4) Email Marketing Will Become More Personal

Email marketing is already among the most effective forms of marketing. However, it hasn’t evolved very much in the last couple of years. There’s a lot of room for growth when it comes to personalizing and targeting messages based on keywords and interests.

 

Email icons overlaid on an image of a person texting

What Are the Benefits of Growth Marketing?

Growth marketing can be a bit cheesy at times. However, if you can do it right through the right digital marketing firm, it can be a powerful tool that helps you drive sales. Here are the most important benefits of growth marketing:

1) Significant ROI

Growth marketing is expensive. When compared to other growth channels, it’s definitely more expensive. This doesn’t mean growth marketing is useless – in fact, if done correctly, it has a higher ROI than tactics like paid ads and copywriting. If you can achieve a 2% conversion rate, your ROI will increase by 200%.

2) It’s fun!

Of course, not every growth marketing project is going to be successful. But even when they fail in some way, they’re still worth doing. The process of growth marketing is exciting, and your customers will enjoy the results. Just remember that you’ll still need to focus on customer service for your existing users and make sure you have the proper infrastructure in place before you begin.

3) It’s Natural for Your Audience to Trust You

It’s easier for your audience to trust you when you’re building a brand that has real value to them. Some people like funny videos, while others prefer customer testimonials and helpful tips. Your growth marketing efforts shouldn’t be so over-the-top that they overshadow your other marketing efforts.

 

Are You Ready to Make Growth Marketing Work for Your Business?

If you want to continue growing your business, you’re going to have to avoid some common growth marketing mistakes. If you want to avoid those mistakes and create more engaging content, start by:

1) Making It Easy for Your Customers to Buy

The biggest mistake businesses make with growth marketing is confusing their customers. They try to rush them into selling without giving the customer the tools they need to make a purchase. The result? Few sales and an overall bad experience for both sides.

2) Trying Too Hard

Marketing videos aren’t organic anymore; they require creators and sponsors. It’s not enough to create entertaining content now; it has to be funny, insightful, and educational all at the same time.

3) Trust-Building Content

Think about your audience when you create your growth hacking strategies. What are the topics they would find most interesting? Where can you find those people? What do they have in common? How can you use their keywords to your advantage?

 

Growth marketing should be an organic process that fits naturally into your current business model. There’s no easy way to implement growth marketing strategies. However, when you plan them correctly and dedicate the time and energy to executing them, you’ll get results. Finding a good digital marketing firm such as our team here at Salt Rank will help you avoid common mistakes, too. You need to be proactive about growth marketing. Make sure your system is set up for success at every stage of the funnel.

11 Quick Tips to Better Optimize Your SEO Content

If you write a blog, post on social media, or share any other form of information with the purpose of driving traffic to your website, optimizing your content’s SEO is crucial. Optimizing for search engine ranking can be as easy as following some basic guidelines when publishing your content. If you’re unsure about how to make the best changes to your content for SEO purposes, our Kansas City seo services has some advice you won’t want to miss out on!

 

1) Consider Search Intent

Some keywords are more common than others when it comes to search intent. For example, “buy” and “coupon” have a very high search volume as compared to other keywords, such as “travel.” The rationale for this is that these are the kinds of words that people use when searching for things online. SEOs need to consider the level of search intent in order to decide which keywords should be optimized and which ones can safely be ignored.

 

2) Choose the Right Keywords

Too many people in today’s world simply write their content around one keyword. While this is a good strategy, if you are still trying to rank for something, chances are you won’t be there for long. The more keywords you include in your content, the better chance you have of ranking for several search terms.

 

3) Use Meta Description Copywriting

While meta descriptions don’t affect search rankings, they do affect click-through rates. If people see a description of the article and it doesn’t interest them, they are more likely to just click away and look for something else. That’s why you should use long-form copy that is relevant and interesting. Don’t provide a lot of irrelevant information in the meta description, but instead include just enough to intrigue readers to learn more.

 

4) Use Long-Form Meta Tags

The meta description and meta title tags for your content are very similar to the description and title you would use in a book or any other form of writing. The only difference is that you should include more keywords in the meta title tag, while you would only use one or two keywords per article in the meta description. This makes it easy for search engines to understand what your content is about.

 

5) Use the Correct HTTPS and HTML Encoding

HTTPS is the more secure version of HTTP. It is the standard for websites that want to promote themselves around their security measures, as well as their privacy. Since many companies are hosting their content on free web servers and concentrating on short-term ranking gains, many websites are using unforgivable insecure encoding techniques to boost their rankings. That is bad news. The last thing you want to do is be known as the website hacker, especially in a business sense.

 

6) Check on Your Content-Length

This may seem like a no-brainer, but it actually isn’t. Some people think that longer articles are always better than shorter ones, while others think that is one of the worst things they could possibly do. The truth of the matter is that it depends on your content and what your target demographic needs. If you have content that is 8,000 words with nothing but images, your target demographic will not stick around for long. On the other hand, if you have a useful infographic that takes 5 minutes to read and is extremely easy to understand, then it may be best to keep it at a length of 5 minutes or less.

 

Two small business owners using their computer to create SEO content

7) Add Media (but don’t overdo it)

Adding media is another way to improve your chances of ranking. However, this is a controversial practice and something that SEOs and SEO agencies need to consider carefully. Adding images to your content may boost the page’s rank in SERPs, but it also makes your website look spammy. This is especially true if you aren’t even sure what imagery is going on. It’s one thing to add relevant images to your content and make it stand out, but it’s another thing entirely to throw up random photos that serve zero purpose.

 

8) Be Relevant

When you write content, make sure that you don’t just throw up tons of keywords and scramble them together. If you do this, your readers will most likely stop reading. Be relevant to your target audience. If it’s a college student looking for free music downloads, then don’t give them a list of 10 different music sites that are all the same and people are already downloading from. Instead, give the user the content they want at the right time and in a way that appeals to them. Don’t try to force your content down their throats.

 

9) Use an Appealing Content Structure

Content that is organized into columns, headers, and site map boxes shows visitors that you know what you’re doing and have a plan in place. It makes you look professional and organized. This is just another way of saying it’s going to be harder for your content to rank. Instead of worrying about how to rank for specific keywords, focus on improving your overall content structure instead.

 

10) Use Action Keywords!

Action keywords are phrases that describe a user’s action when using your site. For example, if a user is looking at the search box on your website and they type in “where to buy the best quality protein shakes,” then you can insert an action keyword such as “order now.” If this happens millions of times throughout the month, you will have a much easier time ranking for that term. You can also add an action keyword to your SERPs in Adwords by using the “Powered” option.

 

11) Use Mobile-Friendly WordPress Theme

If you’re serious about ranking for a particular keyword and turning your website into a revenue stream, then you need a mobile-friendly theme. Search engines notice that if your website is not mobile-friendly, then people will just leave your website instead of interacting with it. That means you will lose out on potential clicks and visits.

 

Conclusion

Using these tips, you’ll be on your way to optimizing your SEO text in no time at all. With the right content, you can rank for just about any keyword you want. The most important thing is to stay relevant and use keywords that are actually relevant to your content. You can hire Kansas City SEO services to help you out with this process. Feel free to contact us today for more information! 

12 Tips to Help Small Businesses Better Utilize Social Media

Social media marketing can generate more qualified leads, loyal customers, and significant cost savings for small businesses. However, many small businesses don’t know where to start when it comes to getting the most out of their efforts in social media marketing in Kansas City. Today’s blog post offers twelve helpful tips for these companies who would like to make better use of social media and deepen their customer relationships.

 

1.) Identify the Right Networks

 

First, choose the social networks where your target customers tend to congregate. This can vary from one business to another, so do a little research and read customer reviews on sites like Yelp. If you are unable to find enough information about your target customers online, ask some of the people you know about their habits and what social networks they use.

 

2.) Create Effective Landing Pages

 

Landing pages are specially designed websites that help visitors convert into customers. While it is possible to drive your target customers through links from various social media profiles to your brand’s homepage, you will get better results if you create separate landing pages for each of your social media profiles. These landing pages should be designed to capture your target customer’s email address as early in the conversion process as possible.

 

3.) Set Your Objectives

 

Over the last decade, more and more companies have entered the social media world. As a result, many smaller businesses have tried to answer the same highly competitive questions and challenges that larger businesses face. However, many small business owners are unable to figure out what their next steps should be. This can lead to confusion and decreased performance.

 

Before embarking on any marketing campaign, you need to decide what your objectives are. From there, you can figure out what your goal is for each of your social media profiles and the online channels you are planning to use.

4.) Consider the Cost

Social media marketing may be free (if you don’t count your time). Facebook ads and Google Adwords are popular forms of paid advertising, but there are other costs associated with social media marketing as well.

 

Consider how much you will spend per month on social media advertising and the costs that are involved in using other online channels. Then decide on a budget and stick with it.

 

5.) Use the Right Tools

 

Social media management software can help you stay up-to-date with your brand’s social media profiles, post to multiple profiles at once, manage your blog posts, create custom landing pages, and more. For those of you who prefer to handle social media marketing on your own, use tools like HootSuite. However, if you prefer to let somebody else handle this part of your business, Salt Rank will be able to help.

 

6.) Share Your Brand

 

When you take the time to post to social media, you are sharing your brand with potential customers. Most of these conversations will not be with influencers or VIPs but with regular customers who are interested in what you do, how you do it, and what they can expect from your business in the future. Instagram is a great way to engage these regular customers by showing off your products and giving them unique access to what goes on behind the scenes of your business.

 

Two young women use social media marketing to share photographs of their menu items

 

7.) Post at an Optimal Time and Frequency

 

If you want to get more traffic and better results from your social media marketing efforts, you will have to post at the right time. According to HootSuite, on Twitter, the most popular times for posting are Monday through Friday between 1-2 pm (EST). If you are using Facebook or LinkedIn, the best time for posting is between 12-3 pm (EST). You should also take into account when people are likely to be online. In general, the best times to post are between 6-9 pm and 10-11 pm.

 

8.) Always Be Professional

 

 

The last thing you want is to offend your target customers with inappropriate posts and comments, so be careful. Always remain professional when it comes to posting content. This includes having an appropriate profile picture, being honest about your experiences, and staying away from political statements or statements that may offend or hurt somebody’s feelings. If you don’t feel comfortable sharing a post, then don’t do it.

 

9.) Keep Conversations Going

 

Another important part of social media marketing is staying in touch with your target customers. For example, you can use a messaging tool – like HootSuite – to schedule posts, remind them that you are there, and keep the conversation flowing between your brand and customers.

 

10.) Use the Right Metrics to Monitor Your Progress

 

If you want to make sure that your social media marketing efforts are effective, you will have to measure your results. Use the right metrics to figure out what is working and what isn’t. It can be tempting to focus on things like the total number of followers and likes, but these may not be the metrics that are most important for your business.

 

For example, consider using metrics that track the number of clicks you receive from each post, conversions, email sign-ups, and more.

 

11.) Stay Away From Self-Promotion

 

Social media is a great place to promote your business, but you also need to stay away from self-promotion. Write reviews, post links to your blog, and share articles and announcements on your social media profiles but never try recommending products or services that you are promoting or have a financial interest in.

 

12.) Get the Word Out

 

Finally, the best way to get people to your social media profiles is by telling them about them. Whether you are using traditional marketing methods like TV commercials, print ads, or door-to-door flyers, tell your customers that you have a social media presence. You can also put a link to your landing page on your website in order to drive people there and encourage them to sign up for more information about your business. 

Conclusion

Social media marketing in Kansas City can really help you enhance your business image, reach more potential customers and sell more products and services. As long as you invest the time and use the right social media marketing strategies, you should be able to see some great results.

6 Easy Ways to Draw More Traffic to Your Website

One of the most important things about having an online business is traffic. Without it, success will be harder to achieve, and your website will drop in value. Even if you add more time, money, and a lot of effort, traffic is necessary. Without traffic, it will be harder to reach potential customers, which is bad for your business growth.

 

Driving traffic to your website is one of the essential parts of an online business. Therefore, you want to work on attracting people to visit your website. Get as much traffic as you can for more people to know about your brand. Even if you’re busy with other tasks for your business, it’s best to prioritize traffic.

 

However, doing everything by yourself can be tiring. That’s why it’s better to look into web marketing services to help you. They use social media, search engines, and email marketing to drive traffic to websites. Strategies are used by web marketing services to help business owners get the traffic they need to achieve their target.

 

Generating traffic to your website is not an impossible task to fulfill. You can start doing it on your own to increase traffic. Make it your priority to ensure that your website will be discovered. There are many ways to get site visitors. Below are six easy ways to draw more traffic to your website.

 

1.) Optimize Your Website

Optimizing your website for searchers is one way of driving traffic. Doing that will give you quality traffic and make your website optimized. As your website gets optimized, it will get more traffic from important searches (your target keywords). Website optimization is the best way to get organic traffic that search engines will love to see.

 

When creating a website, consider what people are searching for. Knowing this and designing your strategy around it will help attract visitors since they are searching for the same topic. Search for important keywords that will help it to rank on search engines. If you create a website based on the searches, it will be optimized and drive traffic naturally.

 

2.) Cognitive Fluency

Once you’re done with your research, use cognitive fluency on your website. One example is when you search for a medical clinic around your location. Their website will have a theme that visitors can recognize. Whenever someone sees that website, they will know that it’s a medical clinic right away.

 

Improve the cognitive fluency of your website to ensure that your visitors will recognize it. Think about what people expect to see for your type of business. Check the format, font, and other elements of your website. Optimize your website depending on what your customers like to see.

 

3.) Answer Questions

Website pages will help you to attract more traffic and find potential customers. Those new eyes will know about your business and what you are offering. Optimize your blog by using keywords that people are searching for to get them to go to your site.

 

Find out about the frequently asked questions of your target market. Take time to learn about their problems and how to solve them. Giving answers to their questions can be done in your blog (which you should definitely have). Your blog will help answer visitors’ questions and solve their current problems.

 

When they search using keywords, your website will appear. They will go to your website since it will help them to solve their problems. It will help to build trust and keep your site on top of the search results.

 

4.) Use Social Media

The best way to keep your audience engaged is to be active on social media. It will drive traffic to your website since the answer is already in front of them. According to GoDaddy, 61% of sites with high traffic come from social media. Make sure to have a Facebook page or a Twitter account.

 

Never neglect the power of social media and keep your online presence. If your website is a B2-B company, LinkedIn is for you. It can provide leads for your business. Use Instagram if you have an amazing visual identity. It’s best to post quality images for your site. Social media is free and the best way to let people know about your business.

 

A small business using social media for their company

 

5.) Email Marketing

Email marketing is still one of the most effective ways to drive traffic to your sites. Even if other people suggest that this method is no longer effective, don’t listen to them. As long as email exists, you can continue to use it for marketing. Send cold emails to let other people learn about your business.

 

If you have email subscribers, they will be notified whenever you have a new post. It will bring them back to your website. Build your email list to send marketing emails. For eCommerce, use automated email marketing tools to make selling easier. It will help you to spread the word to strangers.

 

Retargeting former customers is the best way of making a sale. It’s best for those who browsed your website or if they leave items on their cart. There are about 40% of abandoned carts online. Make use of that list to retarget potential customers. When they see your blog, they may also browse other pages. It will help them know that you have what they need.

 

6.) Publish Regularly

It may sound obvious, but this is something that many site owners missed. Publishing regularly will help your website to be found by internet users. Having a blog with keywords based on your business is not enough. Blog consistently to keep on attracting visitors and get more traffic.

 

Based on the State of Inbound Marketing Report of 2013, those who blog every day are likely to get their return on investment faster. Compared to sites that only publish once a month, blogging regularly helps to get more traffic. That means they can also generate leads and customers easier.

 

Give a reason for search engines to crawl to your website regularly. They will index your site, make your pages discoverable, and put your blog on the first page of the search bar. It’s the best way to drive traffic to your business and make visitors become customers in the long run. 

Top 13 Marketing Objectives Your Business Should Strive For

A good marketing objective for your business should generate interest in your products or services as well as in your company. You don’t want to set up easy goals that are essentially a formality, such as increasing customer loyalty. Sure, this will help you improve your business and get more patronage over the long run, but depending on how the real goal is achieved, it isn’t really worth the effort. Below are the top 13 marketing objectives that will be more successful in the long run.

1.) Build Brand Awareness

How many people would be able to recognize your company or brand before you become famous? It’s a good idea to work on this objective before you even start marketing because it will help you in the long run. You don’t want to build something that nobody will know about, and that is what selling without any brand equity is.

The use of a digital marketing firm can help you increase your brand’s presence online, and it can be a very cost-efficient way to market your business if done right.

 

2.) Generate Interest in Products or Services

You want people to talk about your company, and not just once but repeatedly. You want people to remember you and wonder what you’ve been up to lately, strong enough for them to start looking for updates about your company even if they don’t buy from you yet.

 

3.) Rank Higher in Search Results

Getting ranked higher in search results but maintaining good quality content will surely help you get more clients and generate more business. Google is known for its strict rules when it comes to search engine optimization, and your website all of a sudden disappearing from the rankings means that there are things that need to be fixed. A digital marketing firm can also be of help in this area and ensure you stay in shape, not just in terms of search engine optimization.

 

4.) Get Higher Conversion Rates

Businesses don’t succeed without enough clients, and a good way of ensuring people buy from you is to make sure that your website layout is conducive to conversions. For example, you need to have an area where customers can easily thank you for the order as well as a convenient way for them to send feedback about their experience and suggestions for improvement. This way, you can work on building more trust between your business and your customers.

 

5.) Improve Time on Site

The time that a potential customer spends browsing your website is essential in this industry, and if you’re ranking high in results, but your page takes a long time to load, causing other sites to load faster, you might lose business as well as rankings. This is where having an online marketing firm that understands how to create fast-loading websites can help you speed up the process of getting clients and increasing conversions.

 

6.) Improve Customer Lifetime Value (CLV)

This is where lifetime value comes in, and it essentially is how much your clients are worth to your business. The higher the CLV, the more business you could get from that customer or those customers. A good way of improving this number is to ensure that you provide them with products or services that are worth every penny so you don’t have unhappy customers.

7.) Improve Product Quality

This is one of the main reasons why many businesses nowadays use a digital marketing firm because they take care of marketing with the main purpose of improving product quality. This doesn’t mean that you need to completely redesign your entire company, just focus on ways in which you can improve quality and sales.

 

Three employees work to create a marketing plan

8.) Increase Profit Margin

A digital marketing firm can help you achieve a higher profit margin and achieve the highest profit possible. You will also be working with a team of people and consultants that have experience in digital marketing, which means they’ll be able to do this for you at a lower cost compared to what you would have spent on hiring someone on your own.

 

9.) Break Into New Markets

Breaking into new markets can help you increase your profits and provide you with more clients. You also want to make sure that you don’t grow too fast for your own good, so be careful about this area.

 

10.) Improve Customer Experience

A good marketing objective should have the sole purpose of improving the overall experience of your customers. Find out what they like, what they need, and how you can make their experience better in a way that will lead to repeat business. It’s a good idea to implement this as early as possible to make sure that you can get ahead of your competitors.

 

11.) Increase Brand Presence

It’s a good idea to work on brand presence before you think about marketing because this will help you make more of an impact in the long run. People don’t buy from companies that they have probably never heard of. You’ve got to be popular if people are going to trust you enough to buy from you. Brand presence is something that takes time but can be a very effective way to generate more clients and also increase brand loyalty.

 

12.) Increase Sales

It’s a good idea to increase the sales of your business, and this is what marketing your brand usually does. There are several ways in which you can do this, and one of them is to increase your profit margin. This will mean more clients (as well as repeat customers) who start buying things from you because they feel that it’s worth it.

 

13.) Increase Prospect Pipeline

A good way to ensure that you’re getting more clients is to actually get more prospects. This may sound easier said than done, but a digital marketing firm can assist you in finding the people who need and want your product or services. You will also be able to find out the things they would need or want in order to buy from you, which means that you will have a better chance of closing them.

 

Conclusion

All of these points will go a long way in helping you improve and grow your business. However, not all of them can be done by digital marketing firms all at once. You might have to start small, like implementing some of the digital marketing strategies and increasing your profit margin in order to make it worth investing in any of these things. This is also a good way of getting clients since you’re not just providing them with products or services that they need but also with something that they want.

 

If you need some help reaching these objectives, contact our team here at Salt Rank today! We’ll happily help you get on the right track.

10 Must-Read SEO Tips Perfect for Beginners

SEO is a marketer’s best friend. With over 30% of the world’s population on the internet today, it can sometimes be difficult to get your blog posts on Google or any other search engine. This is where SEO comes in. If you want to get your blog posts seen by millions of people, it’s a crucial component to use SEO wisely. 

 

However, SEO is not an easy thing to master; there are several algorithms that search engines like Google use to determine which results appear at the top of their search engine. Below are some basic tips courtesy of our Kansas City SEO services

 

 

1.) Write Quality Content

This is one of the most important aspects of SEO. To have your posts seen by millions, you have to write quality content. Simply placing the right keywords in random places will not get you very far. Instead, write content that is both informative and interesting. Write blog posts that do not only serve a purpose but are also entertaining and fun to read. If you make your readers feel like they wasted their time reading your post, they will most likely not return to your blog again.

 

 

2.) Use Keywords in Your Titles, Tags, and Urls

As you are probably aware by now, Google and other search engines look at certain keywords when they determine which posts appear on their search engine. Using these words as part of your title will help to get your post seen. However, if you want Google to show more of your posts with the same word, separate each word by a plus (+). For example, if you were writing a title about SEO techniques using the word “expert,” it would look like this: SEO for Experts (+SEO for Beginners).

 

 

3.) Check Your Grammar and Spelling

It is no surprise that Google and other search engines are looking at the content of your post before deciding whether or not it should appear on their search engine. Therefore, you want to make sure that your post is well written and easy to read. If you find that your post is missing a keyword or two, leave it out. After all, you don’t want to give Google the impression that your post is filled with misspellings.

 

4.) Use Keywords as Often as Possible

As I mentioned earlier, it is easy for Google and other search engines to determine what keywords are in your post by looking at the content. However, it is sometimes impossible to make posts containing certain words without using them at least once within the body of the article.

 

Therefore, you should use these words whenever possible so that Google can determine whether or not they are in your post. For example, you could write a post with the words SEO tips without using the word “tips” because it isn’t in the body of your article; however, you would have to use it at least once somewhere within the body of the article.

 

5.) Use Short and Descriptive URLs

To get your posts seen, you are going to have to include the URL in your blog post. However, it is often forgotten just how important it is for your URL to be short and descriptive. Instead of using a long URL that does not describe what your article is about, use a short and descriptive one. For example, “tips-for-beginners” describes exactly what the article is about; therefore, it is easy to remember and share with others.

 

6.) Make Your Blog Look Attractive

A well-designed blog is an attractive one. You must make your blog look as professional as possible. After all, if visitors are not attracted to the blog, they are likely not going to spend time on it or come back for more. Therefore, use simple and elegant images or designs for your blog posts. You can also use a font that is clear and easy to read, such as Arial or Calibri, for a more professional appearance in the content of your articles.

 

A man writing a blog in a coffee shop

7.) Generate Backlinks

Backlinks are essential to SEO and can often raise the search engine ranking of your blog posts. However, they are difficult to obtain if you do not want to wait months or even years until you see a change in your rankings. To generate backlinks, make sure that every post you publish on your blog contains a backlink somewhere within it.

 

8.) Write Natural Language

Finally, you must write in natural language when writing posts on your blog. Instead of using vocabulary that is too complicated, it is better to use words that are simple and easy to understand. If you want your posts to be seen by as many people as possible, write in an approachable way so that they can immediately understand what your post is about.

 

9.) Use Both Internal and External Links

Internal

You should use internal linking whenever possible. For example, instead of having a blog post on your website that contains the word “tips,” you can include a link to your article in another one that already has the word “tips” mentioned. However, make sure that the links are not only easy to read but also easy to see at a glance so that visitors understand what they are supposed to do with this information.

 

External

Use external links whenever possible. If you want to get your blog posts seen on a search engine, it is not enough to use internal links. You need to make sure that your backlinks are both easy to read and visible. Therefore, it is better to use an external link instead of a generic one that does not describe what the article is about.

 

10.) Optimize Your Graphics

The graphics that you include on your website are also important when it comes to SEO. For example, if you want more people to see your posts on a search engine, use keywords in your image file names and write clear, descriptive URLs for them.

 

Remember that SEO is a way to gain more views and visitors to your blog. However, if you don’t have quality content available for these people, they will not return to your blog again. Therefore, make sure that you provide valuable and interesting content for your readers. Also, try to be original and don’t simply reuse someone else’s blog post.

 

Conclusion

SEO is not easy for everyone; however, with these SEO tips, you can be successful and make money from blogging. If you are in the midwest and you need a website, contact Kansas City SEO services here at Salt Rank. We have been creating websites and doing Search Engine Optimization for many years, helping businesses grow and thrive. Our Kansas City SEO services also work within your budget to get you on the first page of Google not just locally, but all over the U.S.! 

6 Best Practices to Better Manage Your Google Adwords Campaign

As Google says, it doesn’t cost all that much to get plenty of value out of AdWords. However, no matter how small your budget is, you’ll still want to know that your money isn’t being wasted. So before we get into the specifics of Google AdWords management, you need to have some faith in the process. And here is why you should.

Why You Need Google AdWords

There’s nothing more depressing than seeing your website filled with cobwebs because of lack of traffic. When there are no online visitors, then there are also no orders and sales. If you want to avoid this, it would be best to invest in effective internet marketing techniques like Google AdWords services. 

 

Google Ads or AdWords refers to an online advertising platform. It allows businesses to show an ad on the search engine results pages of Google, usually at the very top of the SERP or at the bottom. 

 

This pay-per-click (PPC) advertising works when advertisers (businesses or companies) pay Google to feature their top SERPs and feature their ads. Here’s how it goes:

 

      • Advertisers will choose relevant keywords (words frequently used by users when searching for a product or service) significant to their business offers.

      • They will then bid against other competitors on how much they’re willing to pay Google when a user clicks on their ads.

      • The highest bidder and the one with an excellent advertisement quality get to appear and rank at the top of the SERPs.

 

With all the digital marketing techniques out there, you may be wondering why your business needs a PPC marketing strategy like Google AdWords services. Well, here are the key reasons why your company should invest in it.

It Works Immediately and Produces Results Quickly

Google AdWords generates more traffic and works faster than other search engine marketing techniques out there. You just need to optimize your ad campaign and focus on getting a set of relevant keywords for your business to secure that top spot on Google’s SERPs.

 

SEO and organic traffic are still beneficial to your business in the long run. But as you optimize your website and wait months to rank high organically, you already have a running marketing campaign to drive leads to your page.

It Raises Brand Awareness

Besides driving traffic and converting it to sales, Google AdWords services also help increase brand awareness. It does so through its Display Network, which shows your ad to the target audience while browsing affiliated websites or watching Youtube videos.

 

This increases your brand’s exposure by displaying your ads in front of plenty of users for a cost-effective price. Further, you can tailor your ads to appear only to your target audience.

 

A notebook that reads 'pay per click' written out

It Improves Business Growth

Using Google AdWords not only ranks you higher in the search engine results pages. It also features your ad campaigns in Google’s other platforms (Youtube, Gmail). Thus, helping your business widen its online presence. 

 

Further, Google continuously improves AdWords to make product listings more engaging than organic ones. You also get to see your money’s worth since you will only bid on keywords relevant to your business. At the same time, you will only get charged when someone clicks on your ad.

 

This kind of advertising service allows you to reach your target customers, build your brand’s name, and compete with the big leagues in your field. 

 

Gaining organic traffic is great, but there’s no reason not to maximize your marketing strategies through an effective yet cost-efficient PPC method like Google AdWords services.

 

Now that you know why you should use Google AdWords, here are the ways that you should go about managing your new AdWords campaign!

1.) Set a Clear Goal

The most crucial part of any search engine marketing campaign is to have a clear goal for the future. The end goal that almost every Adwords campaign should have is to increase sales rather than just increase brand awareness. This is because brand awareness is harder to measure. 

2.) Write Your Ad With Your Target Customer in Mind

You should adhere to the AIDAS rule of advertising, which is to:

      • Attract your audience’s attention

      • Increase customer interest

      • Convince your customers that they want what you’re offering

      • Lead your customers down a road of taking actions (use a call to action for this)

      • Offer satisfaction if they decide to choose your website

3.) Be Clear With Customers

Be clear with your customer, don’t mislead them. Your ad must be completely accurate for the landing page you are advertising. The top keywords that you’re targeting should be present on both the landing page and in the ad’s text. To ensure that you do not mislead anybody, make sure that your ad group is completely relevant to the landing page you want to promote and that it’s only being displayed for relevant searches. 

4.) Master Ad Targeting

Be sure to use all forms of keyword targeting: broad match, phrase match, and exact match. We recommend that you bid higher for exact match keywords and less for broad match keywords. A good tip for Google AdWords management is to separate ad groups by category as well as keyword type in order to keep your campaign organized more effectively.

5.) Don’t Forget About Mobile Searchers

When running enhanced campaigns, be sure to use mobile-preferred ads. That way, you’ll be able to customize your message and implement mobile-specific CTAs (call to action) that will let you reach out directly to mobile searchers. When you combine this Google Adwords management strategy with a landing page that’s optimized for mobile users, you’ll start to see better conversion rates. 

6.) Continue Testing Your Ads

After you’ve identified the goal or plan of action for your Adwords campaign, then you should also plan out a variety of tests to achieve the best outcomes. The tests should cover your entire funnel, starting with identifying the keywords you want to bid on and what ad copy to use for them, as well as the design of your landing page. 

Contact Salt Rank

Do you need some help managing your Google Adwords Campaign? Contact us here at Salt Rank today and we would be happy to talk more about what we can do for you and your business!

6 Writing Tips You Should Know When Creating a Business Blog

Creating an introduction for a blog post isn’t easy. There are tons of blogs out there, 600 million+ to be precise, and many of them are competing for the same audience that you have. So how can you set yourself apart? 

 

SEO expert services can come in handy here, but if you’re on your own, this list will help you get off to a good start with content creation.

 

You must be able to create an engaging, well-written, compelling, and reader-oriented introduction. If you do it right, it will lift up your entire post and, as a result, generate more traffic.

 

It’s simpler than you realize. It only takes a few things:

 

      • Get their attention
      • Highlight their main pain points
      • Let the reader know exactly what they should expect from your post

 

However, there is one caveat – you must understand your target audience in order to write a decent blog post intro. So, you’ll want to do your research first!

 

1.) The Opening Sentence

An opening sentence, while a small part of the overall blog post, has a lot going on with it. It should be interesting, concise, and provide a snapshot of the overall appeal and tone of the rest of the blog post. People, on average, only spend around 37 seconds skimming an entire post these days. So, getting their attention at the beginning of the post is essential.

 

If you can get this right, you won’t have any issue getting your readers hooked enough to stick with it until the end.

 

Here are some ways you can make your first sentence more interesting:

      • Begin with a quote
      • Start with a statistic
      • Use metaphors or comparisons
      • Begin with a question
      • Lay down the groundwork for future pacing
      • Make a controversial or bold statement
      • Begin with a story
      • Mention a problem (this is called the PAS method: problem, agitate, solution)

 

2.) Use Statistics

The reason that people are reading your blog is to learn new things or find solutions to their problems.

 

So, begin by introducing your post with an illustration showing them that you know their pain and can help them find a remedy. The easiest way to do that is to state the problem and then validate their concerns with numbers and statistics. That’s because statistics are considered an objective way of providing proof to support your statements.

 

When you establish some common ground early on, it will be much easier for people to put their trust in you and remain engaged while reading your blog post.

 

3.) Make Them Feel Emotions

If you are able to make readers feel emotions from the get-go, then your readers will more likely remember it.

 

But what kind of emotions should you be striving to evoke? The most effective for digital marketing purposes is FOMO (fear of missing out), frustration, empathy, and excitement.

 

To do it properly, you’ll need to know your audience’s most common concerns. But what if you don’t know what those are? A good way to find out is to create a survey form for your website. The answers will be helpful not only for your blog post intros but also for your overall marketing strategy.

 

A young woman sits on a green sofa and working on a laptop

4.) Make a Promise

First impressions are critical in blog posts. After all, you only have a precious few seconds to capture their attention while the post is loading. If they don’t see the value in your post right away, they’ll exit.

 

You want them to see that if they stick with reading your post, it will be worth their time. Make them believe it’s worth it by promising them something that they want. It can be as simple as showing a list of everything that you will cover in the post, the potential results they can achieve, and what they can learn from it all.

 

5.) Consider Using the 5 Ws

The 5 Ws of marketing are timeless and will never go out of fashion. They are: who, what, when, where, and why. These can be incorporated into the intro of your blog post if you just think about the topic in question. For instance, let’s say that you’re writing a blog post about building computers.

Your 5 Ws might look like:

      1. Who is this post for?
      2. What are the main obstacles or challenges that people face when building a computer for the first time?
      3. When is it a good time to build your own computer?
      4. Where can people find the parts they need to build a computer at an affordable price?
      5. Why would someone want to build their own computer (advantages vs. store-bought PCs)?

 

When you can answer the above questions in an interesting way, then the tone will be set for the remainder of your blog post, and readers will be engaged from the very beginning.

 

Remember to keep the Ws short, though, if you’re going to use them in your introduction. Each “W” should be no more than 2-3 sentences in length. Otherwise, your intro will likely be too long.

 

Keeping content short and concise is harder than it sounds. Many people cannot write in this manner, which makes SEO expert services invaluable. 

 

6.) Start Off With a Question

Starting with a question right off the bat is an excellent way to get the reader engaged. However, the question should be creative, well-formed, and crafted in a way that captures the reader’s interest. It should also lead to more questions.

 

Additionally, a question is a great way to humanize your brand. From the reader’s perspective, it will be as if you’re inviting them on a journey of discovery for the answers that they’re looking for. It’s an easy way to establish a friendly tone for your post right away too.

 

Basically, it will encourage readers to continue reading to get the answers they seek.

 

Some ways that questions can be formed are:

      • Simple yes/no questions (have you ever experienced X?)
      • Open-ended question (for instance, asking the reader about their current situation)
      • Rhetorical questions

Also, if the question is relevant to the topic at hand, you should answer it in the body of your blog post as well as summarize it in your conclusion.

 

Conclusion

Your blog post intro plays a vital role in persuading your readers to hang around until the end, so be sure that you perfect it as much as possible.

 

This blog post covered 6 ways to create a good blog post introduction, but there are other strategies as well that we might cover in a future part 2. Also, it is not necessary to use every single strategy in this list. Feel free to stick with one type or mix and match as desired.

 

Just remember to keep your intros short and sweet, provoking the reader’s curiosity, and inform them on what they’ll learn and how they’ll benefit from reading the blog post. 

 

If you’re in need of SEO expert services, connect with Salt Rank today! 

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