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“Research is creating new knowledge.”
– Neil Armstrong

Seo Services Blog

4 Steps to Making your PPC Campaigns Voice Search Compatible

pay per click services

Here is a step-by-step guide to win over voice searches in your PPC campaigns.

 

Do you know one in five mobile searches was made by voice last year?
The trend is changing. Nearly 70 percent of recorded mobile voice searches were of conversational language. Technology is there to make life easier. And with the emergence of voice searches, it continues to build a deeper, at some times questionable, relationship with the smart devices.

 

That’s not all! Voice search is also turning more natural and rewarding. With a 20 percent chance that any mobile search will be a voice search, it is an important time to get ahead of this trend and start shaping up your PPC accounts.

 

If you are in business and wish to make a profit utilizing Intelligent Personal Assistants (IPAs), such as the Siris, Alexas, and Cortanas, you need to know how you can use PPC campaigns to optimize voice search traffic.

 

Learn four easy steps to create efficient PPC campaigns for voice search:

 

Step 1: Check if your campaigns are receiving voice search traffic

 

For this, export a search query report from AdWords. And if you are managing a high-traffic account, a 30-day lookback window will be suitable to check out. Now filter search terms for the most used personal assistants. Create a column for “search query word count” and check for all queries over six words. This is similar to a more long tail/conversational query.

 

Step 2: Look for your negatives

 

Once you are done with search query gold mining, it is the right time to find your voice queries that might be slightly relevant, but not be ideal for your campaigns. In such cases, adding phrase negatives will help prevent further low-quality impressions.

 

Step 3: Check your existing negatives

 

When you have a legacy campaign, with potentially years of performance data, you have to add low intent/research-based phrase negatives to your campaigns. And to take the most advantage of increased voice search, you can consider removing negatives such as:

 

  • “when does”
  • “where do I”
  • “how to”
  • “near me”

 

Lastly, look for IPAs names within your existing campaign list.

 

Step 4: Build out voice search keywords

 

By now your phrase and broad match keywords will be beginning to pick up voice searches within your campaigns. However, you likely will not be capturing all of the high-value potential queries. So, after exporting your search query list, followed by filtering for voice search queries, you have a pretty good idea of what your ideal audience is searching for.

 

With the help of a keyword tool of your choice, you can begin to build on these long-tail search queries. This is essential to ensure you make the most of your voice search traffic. Later, you can add more conversational-type keywords for your campaigns.

 

So, with only a little bit of analysis and some simple questions to Siri, get started to start testing additional voice search queries in a low-risk environment.

 

4 Simple Ways to Protect Your Site Against Negative SEO

seo experts

If you have been overlooking the significance of negative SEO, you missing something important. Find out in detail how you can protect your website from its consequences.

 

Wondering if there are any SEO techniques which could be used to break the rules to ruin a site’s reputation? Can these decrease its rankings in search engine result pages (SERPs)?

 

Or simply, is Negative SEO real?

 

Well, the answer is YES. Not only negative SEO exists but also it has become a legitimate danger.

 

What is Negative SEO?

 

As per Search Engine Journal, “Negative SEO is the practice of implementing black hat SEO techniques on another site.”

 

While the entire SEO landscape has changed in the last 5 years, ranking in Google’s top 10 search results has become a big challenge. Definitely, black hat techniques don’t work anymore. And yes, these can damage your site beyond repair. And this lead to creation of a new type of SEO, called ‘Negative SEO’.

 

Here are some techniques that black hat practitioners can use to reduce your search rankings. Check in detail how to safeguard your website.

 

Google Search Console Email Alerts

 

Do you know you can use Google’s very own Search Console to prevent negative SEO attacks? You might have come across the email alerts sent by Google when:

 

  • Your pages are not indexed
  • You get a manual penalty from Google
  • When your site is being infected with malware
  • You have server connectivity issues

 

Hence, connect your website with Google Search Console and enable email notifications. So, now you’ll receive email alerts from Google whenever there is an issue with your website.

 

Site Speed

 

Of course, site speed is a critical ranking factor. In case you find your site has a high loading time, ensure it’s not because someone is sending thousands of requests per second to your server. If this comes to be true, you need to take an action as soon as possible. For this, monitor your site speed once a week at least. You can use any of the following tools:

 

  • GTMetrix
  • Varvy Pagespeed Optimization Tool
  • Google’s PageSpeed Insights
  • HubSpot’s Website Grader

Regular Backlink Audits

 

One of the most common negative SEO practice used by spammers is to build low quality links for your site. Hence, performing regular backlink audits can help you protect it from potential SEO attacks. You must monitor your site’s backlink profile on a constant basis to avoid any suspicious new links. Use reliable tools such as “Ahrefs” or “Serpstat”. With these you can set email alerts and these will notify you when your site gains or loses a backlink.

 

Duplicate Content

 

Another common negative SEO methods employed by spammers is content duplication. For this, you must check if your website has duplicate pages on the internet. Use Copyscape or simply add your website or the body of the article to any reputed tool of your choice. It will show you if your content is being published elsewhere, and you can take an action against it.

 

Remember, negative SEO is real. However, following essential and timely preventive measures will help mitigate the loss.

 

Ever dealt with negative SEO? Have any preventive steps to share? Let us know your tips and ideas.

Best Design Principals For Reducing Your Bounce Rate

Once a new website is created, it is set to compete with millions of other sites having similar content or operating in the same niche. This spontaneous competition is for the attention of visitors and will continue as long as your website remains active.

 

It becomes imperative to attract and keep your visitors. How do you achieve that? You need to grab your visitors’ attention. While this may sound very simple, designing an engaging user experience doesn’t come easy. The job requires that you not only build amazing content but also design very catchy ways to present your content. If you really want to have a firm grip on your visitors’ attention then get ready to follow these top web design principles:

 

Create amazing content

 

This is the first step yet the very foundation of your website. You have to create content that will attract visitors to read through. The content shouldn’t be too detailed or overloaded with irrelevances. Again, the text shouldn’t be so technical to understand, rather it should be explicit and simple to understand. It should be brief, natural and as SEO-friendly as possible. An SEO expert will tell you more.

 

While the text makes up the content, it should be backed by compelling visuals which will brighten up the page, catch your viewers and make them want to read more. The accompanying images should be in the format of JPGs or PNGs. The images should also be considered which will affect the speed and ease of loading them.

 

Optimize your images

 

As much as possible this principle should be treated very importantly. Why? Because nothing kills your visitors’ engagement and keeps them away from your site as images taking the whole time to load. You need to optimize your images to a better resolution and file size. The following tips will aid you further:

 

  • The images should be kept at reasonable dimensions to maintain the original contrast
  • You can make use of image compression to reduce the size
  • Images for web should be saved at 72 pixels per inch
  • Transparent images should be limited as much as possible or even totally avoided

 

Create a great experience

 

You have to share great stories with your visitors or highlight new products in a captivating way to keep them around longer. A better way to ensure this is to try out a parallax design which is making ground in the entire design industry. This new style is around creating 3D effects as moving elements. This gives a more dynamic experience to your visitors and compels them to spend more time scrolling up and down.

 

These web design principles mentioned are important for creating an effective website. They will go a long way in not only attracting visitors but will keep your visitors. Build a website that you’d want to spend time on yourself!

How to Become an SEO Expert in 2018

 

seo experts

 

Today, SEO experts play vital roles in every business’s marketing, particularly with the growing competition these days and proportional advancement in digital technology. In a nutshell, SEO is one form of digital marketing proven to be responsible for over 50% of the entire traffic on an average webpage.

 

This implies that SEO ensures earning top ranks in Google’s search order while causing substantial growth to your business and increasing revenue.
Now the big question is, how does one become an SEO expert to earn those hot spots?

 

Becoming an SEO expert requires good knowledge of SEO services including up-to-date practices as well as how to measure your results. The following few steps will help keep you up with the latest developments while equipping you with the competence of an SEO expert which will be of benefit to any enterprise.

 

As an absolute beginner, you need to first acquire basic SEO knowledge. This is the first primary assignment for anyone who aspires to become an SEO expert or specialist. Even for those who have had experience, it is still important that you study and continually practice the fundamentals because this increases the level of your SEO impact. Some of these fundamentals include;

 

Analytics: you need to first understand Google Analytics. The Google Analytics Academy will help. Also, a good knowledge of the Google Search Console which has an array of functions will also help. This can be accessed using this guide.

 

KIPs: You need to know and continually analyze the key performance indicators (KPIs), knowing what data is necessary and how to improve your use of this data.

 

Data Analysis: To rank high in search engines, there is the need to know how to perform back-link analysis and management.

 

Keyword research: A vital skill for every SEO expert is identifying the appropriate keywords and also knowing the different ways to find them. In addition, continuous validation of your keywords is also important. This can be achieved through performing analysis on the competitors.

 

Page-level optimization: For an SEO expert, there is the need to understand how to optimize organic landing pages for easy target by keywords especially if you want to rank at the top in Google.

 

Site architecture: To become an SEO expert, one of the fundamental skills you must possess is how to arrange and structure your website. This is because a well-structured site will help increase traffic to the site, improve user experience and reduce the number of back-links needed to rank high.

 

To wrap up, the key to becoming an SEO expert lies in your ability to put into action all that has been explained so far. It is also important that you do not nurture the fear of failure, rather be volatile and continually apply your strength to learning more.

How To Рlаn A Nеw Wеbѕіtе Fоr Your Buѕіnеѕѕ

web designing company

Sо you’re rеаdу tо go іntо online mаrkеtіng оr set uр a wеbѕіtе fоr уоur hоmе-bаѕеd buѕіnеѕѕ. Yоu muѕt аѕk уоurѕеlf if you аrе rеаdу tо tаkе оn thе daunting tаѕk of ѕеttіng up уоur own wеbѕіtе. If you’re nоt аlrеаdу fаmіlіаr with wеbѕіtе design, grарhіс design and wrіtіng sales сору, уоu may bе overwhelmed with what іt tаkеѕ tо set uр a website.

A Few Thіngѕ You Nееd Tо Knоw:

Domain Nаmе

Your website address is important. Yоu need tо fіnd a dоmаіn nаmе that is easy to say, easy to spell, and represent your рrоduсts and ѕеrvісеs. Whеn сhооѕіng уоur domain name, remember that you are brаndіng уоurѕеlf and your identity. It’s a good idea to use your business name in the URL so there is no confusion.

Web Hоѕtіng

Thеrе are mаnу dіffеrеnt tуреѕ оf wеb hоѕtіng соmраnіеѕ and web hоѕtіng plans across the Internet. Tаkе time and evaluate thе ones thаt you thіnk wіll be a gооd fit for уоur buѕіnеѕѕ mоdеl.

Hyper Tеxt Mаrkuр Language оr HTML

 

This іѕ a language used to fоrmаt wеb раgеѕ. HTML іѕ nоt a programming lаnguаgе, it’s a mаrkuр language used to format and describe соntеnt оn wеb раgеѕ. Dоn’t lеt thіѕ scare you. There are many tools that let you format a page visually and will create HTML code for you. However, beware that these tools can sometimes bloat a website, slow it down and make messy code that could be detrimental to your Search Engine ranks.

Web Pаgе Dеѕіgn 

Yоu nееd tо knоw hоw to рrореrlу lауоut аnd format wеb раgеѕ fоr уоur nеw site. Wеb dеѕіgn іѕ vеrу ѕіmіlаr tо рrіnt dеѕіgn in thаt іt uѕеѕ the ѕаmе еlеmеntѕ. Yоu need to lооk аt ѕрасе аnd layout, hаndlе fоntѕ аnd colors and combine іt аll іn a nеаt расkаgе thаt conveys уоur mеѕѕаgе.

Wrіtіng Cору 

 

Thіѕ is a раrt оf website dеѕіgn that is vеrу difficult for mаnу. Writing сору involves ѕkіll, creativity, іmаgіnаtіоn аnd ѕоmеtіmеѕ hard work. Fоr ѕоmе реорlе writing comes еаѕіlу аnd for оthеrѕ, it саn ѕtор them іn their trасkѕ. Sоmеtіmеѕ wrіtеrѕ block can be overcome wіth рrасtісе and ѕtudу, hоwеvеr I wоuld ѕuggеѕt tаkіng a lооk аt wеbѕіtеѕ whісh аrе ѕіmіlаr tо thе оnе уоu intend tо develop to get the creative juices flowing.

 

Whеn you thіnk оf аll thе wоrk thаt really has to gо іntо the dеvеlорmеnt of a wеbѕіtе, you mіght consider hiring a web development company that provides custom website services.

 

If you саn аffоrd іt, it wіll ѕаvе уоu a lot оf tіmе аnd grіеf because even after уоur ѕіtе іѕ complete, there is much to be done in terms of optimization.

 

Always consider thе immense knowledge thаt truly gоеѕ іntо buіldіng a gооd website. Most importantly, you want to stand out and look more professional and better than your competitors. After all, your website is you.

 

 

5 Reasons Why Business Owners Should Go For SEO Services

seo services

 

With most businesses going online, it is now necessary to consider SEO in your marketing strategy.

 

Just surf across internet for few minutes and you will find everything you’re looking for. Without a doubt, the Internet has made life easy for everyone. And this is true for business owners as well.

 

Those who dream of spreading their business across the globe, online marketing plays a crucial role. But how is that possible?

 

All thanks to SEO, i.e. Search Engine Optimization. Basically, it is a marketing technique which helps your products get recognition. If your business is not using SEO services yet, you need to consider some essential reasons to spend on it right away.

 

 

Consumers are Researching before they Buy

 

Customers are getting smarter. Around 70 percent of consumers today research companies online before doing any kind of business. This means, having a functional website isn’t the only thing you need. If you want to grow your business and find new customers, you need to stay ahead of your contenders. It is possible with SEO. Using internet marketing practices, you can enhance the visibility of your business.

 

 

Your Contenders are doing it

 

You need to understand that there are only 10 available spots on the first page of Google, Yahoo and other search engines. And if you ever do a quick search for some of your relevant keywords, you will find that millions of other websites are competing for those spots. Plus, every day new websites are launched. So, the competition is fierce and you cannot afford to miss out the top positions, right?

 

Because it Really Works

 

First thing’s first; even if SEO seems like a marketing buzzword, you cannot deny the fact that SEO works. A proper usage of SEO strategies not only helps raise rankings but also drive traffic and boosts sales for your business. And the best part is it continually evolves.

 

SEO is an Asset

 

SEO is not a single service. In fact, it is a group of services which altogether works for the progress of your business. For instance, paid search advertising is one of the best options to get your business on the first page of the search results. With the help of SEO, you are building an asset. Just like buying a home which increases in value over time.

 

Search Ranking builds Credibility

 

Do you know 80% of web users skip the paid ads? They focus solely on organic search results. This clearly states that when you invest in SEO and get a high ranking, trust level increases. Hence, a higher number of customers and sales can be expected. In short, a good SEO strategy offers consumers a positive feeling!

 

It is pretty clear that investing in SEO is a smart move. And there’s no sign of that changing anytime soon. Get started right now!

6 Major Ways A Digital Marketing Agency Can Help You Expand Your Business

digital marketing agency

 

If you are running a business and aren’t using the right digital marketing practices, you are lagging behind. Explore some essential reasons to hire an agency for better ROI.

 

Undoubtedly, digital marketing has appeared to be an exciting tool for expanding any business. Whether you own a small or a medium business enterprise, it proves to be helpful in different ways.

 

If you really wish to stay ahead of your competitors and reach the pinnacle of success, you need to work on your online marketing strategy. Remember, for this you must consult experts.

 

You do not need to have an entire team or to add an additional department to your business. Just outsourcing your needs from a reputed digital marketing agency can do wonders.

 

Check out how digital marketing companies can work for you:

 

A 24*7 Online Presence 

 

The first thing you will start with is a website which will be the hub of your digital marketing activities. You will have different pages with different purposes, which through one or the other will enforce potential buyers to become regular customers. It will be a big support to achieve your conversion goals.

 

Developing Marketing Strategy

 

A team of skilled professionals will develop an effective digital marketing strategy to achieve specific objectives. They are perfect to blend and balance the many initiatives, leading to maximum effect.

 

Search Engine Optimization

 

Remember, buying journeys begin with search. Do you know 70% of all searches are done with Google? Hence, if your business is not appearing in top searches, you are lagging behind. So, let your digital marketers take it to the next level of success.

 

Content Marketing 

 

Certainly, content marketing is the fabric of search and social programs. It plays a critical role in every phase of the buying cycle. But the fact is only a small percentage of businesses actually realize the benefits of content marketing. Having a team of content experts will help you lead the competition. Whether it is about writing the website content or preparing an engaging blog, there will be an endless number of tasks to be done.

 

Pay-Per-Click Advertising

 

While achieving success with SEO calls for time and persistence, there’s little chance for it to produce immediate results. Don’t worry; your digital marketing agency will help you produce faster and efficient results using PPC. It will also create instant visibility to generate traffic, leads, and sales.

 

Visual Marketing

 

These days videos are in trend. Investing for online visual marketing including everything from images for web pages to photos, illustrations, and infographics for social media, will prove to be highly beneficial.

 

So, these were some of the reasons why you need to employ the right techniques of online marketing, and have a reliable team with you. Surely, these will be helpful in the evolution of your SME business.

 

Need an expert team of digital marketing professionals? Let us know how we can help you!

Important Google Ranking Factors for Better Local SEO Results in 2018

Local SEO

Search Engine Optimization (SEO) is an exceptionally dynamic field that evolves more and more rapidly with each passing day. An owner of a website would surely love to see their website come in at rank one on the results page of a search engine.

 

Well, here are some of the important Google ranking factors for better local SEO results compiled by abiding to all of Google’s algorithm rules for 2018!

 

1. The Best Content gets the Best Rank!

 

Content with a high ranking is referred to one covering a broad spectrum of its respective subject. The content must provide a quality real value to the user and should also incorporate engaging visual content complementing the written content. The site with good quality content always gets the higher rank.

 

Thus, it’s always considered to be wise to focus on the quality of the content and not the quantity.

 

2. Focus on the Backlinks!

 

Backlinks are amongst the strongest ranking signals in Google’s search algorithm. The more links one has from various high-authority domains, higher the chances to rank high for top keywords.

 

Especially, the online marketers should pay attention to their backlink profiles as the recent updates such as “*Penguin 4.0*” filtered sites with low-quality backlink profiles.

 

3. Make your Websites Mobile Friendly!

 

According to the mobile-first indexing introduced by Google, a website’s compatibility with mobile has a great impact on its search rankings. In the old times, web designers used to build desktop versions first and then came the mobile. Nowadays, as the mobile usage has surpassed desktop, websites should be designed in a way to run smooth and properly scale even with mobile versions to provide a better user experience.

 

Google’s mobile-first approach is already altering the search results, especially when it comes to local results. A user now receives the results that better targets the current location he/she is in. Thus, the developers and designers should work accordingly.

 

4. Ensure your Website has Good Page Load Speed!

 

In accordance with the mobile-first indexing approach from Google, a webpage’s speed has become more essential than ever. Websites with slow page load speed will really find it difficult to rank amongst the topmost results. The objective of Google with these updates is to provide users with the search results which include the websites that provide the best user experience to the ones visiting to it.

 

5. Keep in Mind the Brand Power!

 

The searches with a brand name provide a strong signal to Google’s search algorithm. The more traffic a website receives from the branded searches, the more it will be noticed by the algorithm. Also, it has been noticed that social signals from the social media like the Facebook, Reddit, Instagram, Pinterest and similar sites help the site achieve high search rankings.
Sites that can succeed in combining the brand power and social signals with efforts across all other SEO channels always achieve greater search visibility and rankings.

 

Abiding by the factors stated above, you can make your website achieve higher search ranks! Good luck!

How to Choose the Best SEO Company for your Business?

 

Are you on a quest to find an SEO Company for your business? Don’t know which one will be the best for your business? Well, it’s obvious to feel little confused when you want to hire good and affordable digital marketing services.

 

Spending money on digital marketing and seeking fantastic results from that investment can be a challenging task for business owners. Here we have elaborated the best tips to consider when choosing the right SEO Company for your marketing needs:

  • Size of the SEO Company: The ideal fit to your SEO needs will be the firm which has all the experience and the sufficient team required. As a business, it is important not to hire an agency that does not have all the necessary resources to meet your requirements.

 

  • Keyword Optimization: The words your customers use while searching for your products and services should be integrated into your keyword optimization strategy. Your ranking will depend on the quality and density of keywords in your content optimization strategy.

 

  • Customer Relationship Management: The right company for your SEO needs would be the one which listens to you and customizes its strategy as per your business and brand. So, be sure you have a good communication with your SEO services company.

 

  • Link Building Strategy: When hiring a digital marketing company, you should ask them about their link building techniques. As the strategic placement of backlinks can boost your website’s rankings, it’s essential for you to understand its importance and execution too.

 

  • Affordability: It is not at all necessary that higher costs will reap better results in digital marketing services. You should always compare different SEO agencies with the price they are asking of you. It has to be affordable and within your budget as well.

 

  • How will they Boost your Page Rank: Ask the SEO Company how will they boost your website page rank? What will they do for higher ranking of your website link in organic research? They should be transparent with the specifics of their website ranking strategy.

 

Selecting the right digital marketing company for your business is quite critical to the sustenance of your online business as well as for the website. Therefore, bear in mind the above mentioned factors while choosing the reliable and best SEO Company for the successful growth of your business

Optimizing Your Website: SEO Trends To Follow In 2018

Learning SEO takes plenty of time and effort. You just can’t achieve success overnight; you have to try various techniques to know what Google likes. This is exactly how things worked out for most of the successful and aspiring online entrepreneurs.

 

If you cannot do this on your own because you lack time then hiring an SEO expert is a fantastic option for you. There are so many search industry trends which SEO professionals consider to devise a perfect strategy. Here we explain the upcoming SEO trends of 2018:

 

Link Building

 

A powerful SEO strategy in 2018 will certainly move towards relationship building which further helps a brand develop great contacts and links which will be beneficial long term. A greater challenge this next year will be dealing with guest blogs and how to involve them as an important part of a link building strategy without hurting the reputation of the company. Back in the month of May, Google warned publishers who relied too much on guest posting for so there will be a closer look at guest blogs to control questionable links.

 

Voice Search and Digital Assistants

 

When it comes to implementing SEO strategy, the increase in voice search brings out the need to emphasize more on long-tail search keywords & a natural language which matches the user’s conversational tone. Voice is expected to grow with its addition in smart home hubs, helping companies’ access new data while giving users a flawless experience through devices to be used on a daily basis. The rise in digital assistants has already given a growing market which can altogether change the way search queries are performed.

 

User Experience

 

An excellent user experience increases the chance of engagement with the pages they visit. This help search engines find out which pages are more helpful for people favoring them over others. The initial step is to monitor a website’s speed, its navigation structure and readability to assess how these can be enhanced. Also, as people consume more content there is an ever increasing need to give an excellent user experience.

 

Featured Snippets and Quick Answers

 

An interesting angle to put more emphasis on during the 2018 is the optimization of featured snippets for voice search. This will involve changes in the search queries, focus on longer keywords more and natural language too. A simple way to reach the top of the SERPs is to make content that acts as a Quick Answer. Google’s Answer Box is the type of featured snippet which answers the question in a more attractive way. This will further allow companies to discover more about search intent and how they can optimize their content which can show up in an Answer Box.

As it seems to be, 2018 will be an interesting year for SEO. A number of new trends are in the works that could modify the practice of optimizing for search. As search engines evolve, there will be a lot of opportunities to increase your website search traffic without focusing on organic SERPs.

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