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Seo Services Blog

10 Photography Tips for Taking Better Marketing Photos

If the photographs you post on social media don’t seem professional enough, it will reflect poorly on your brand. Obviously, you want to show off your brand and product to your social media followers. Why not employ a reflection to capture the sea and shoreline during a sunset, rather than just providing a dull photo? Create a unique viewpoint. You don’t want your social media marketing photographs to appear bland and amateurish, right? You want marketing photos just like the ones taken by experts in social media marketing in Kansas City.

 

People are excellent subjects for social media marketing. So don’t be afraid to use abstract pictures to grab people’s attention. Consider how you can make your marketing photographs pop off the page and grab the attention of social media users. 

 

For those who haven’t made the transition from amateur to professional photographer, it might be scary. The distinction between the two, however, is far smaller than most people believe. With only a few basic techniques, you can improve the quality of the marketing images on your website without hiring an expert in social media marketing in Kansas City.

 

Here are the tips that will surely improve your marketing photos:

 

 1.) Use the rule of thirds.

The rule of thirds is taught in most beginner photography programs and many art classes because it is a valuable technique. This rule instructs you to picture your canvas as being divided into nine equal sections.

 

The rule of thirds was created to aid artists in creating a well-balanced composition in their work. It’s also crucial for deciding where your piece’s focal point — your product – should be. Your aim is to put your goods along the lines, ideally at the intersection of two lines.

 

According to studies, people’s eyes naturally travel to one of the crossing points while examining photos rather than the center of the frame.

 

2.) Take pictures of the details.

You may talk about the nitty-gritty specifics of your product all you want. Still, there’s no assurance that your potential buyers will understand what you’re saying. Take images of each significant feature to guarantee that even the most visual learners receive a comprehensive picture of what your product has to offer. Nothing is left to the frequently erroneous imagination in this manner. These types of photographs provide your prospects with a better understanding of what you’re selling, increasing the likelihood that they’ll buy.

 

3.) Take a panoramic photo.

Because smartphone cameras have such a small frame, it might be challenging to capture wide-angle shots. Shooting in panoramic mode lets you get a more comprehensive picture of a vast scene, such as a skyline or sunset. When conveying a feeling of scale, panoramic photographs may also generate a dramatic, sweeping impression, just like what experts in social media marketing in Kansas City are doing.

 

4.) Use the crop feature.

The use of the zoom option is another beginner error that people make all the time. Unless you’re taking images with a professional camera, manually zooming in on a topic is a no-no. That kind of gear is extra. Your smartphone will take photos that are suitable for sharing.

 

However, as you begin zooming, the photo’s quality suffers. Rather than zooming in, get closer to your subject. Don’t be concerned if this isn’t achievable. Take a photo from where you are and adjust the composition with the rule of thirds. 

 

After taking the shot, all you have to do now is crop it to your taste.

  

5.) Set the scene for your goods.

Your customers must visualize themselves utilizing your goods. After all, why would someone buy your product if she sees photographs of it online and can’t imagine herself using it? 

 

Before a person with limited cash buys something, they must be convinced that it would benefit their everyday lives in some manner. When products are taken out of context, it’s tough to see oneself utilizing them. Someone looking for a mattress for their new apartment, for example, is unlikely to choose one that is offered just resting against a blank background. 

 

6.) Shift your angle.

Although it may feel natural to bring the camera up to your face and shoot, changing your viewpoint may drastically alter the look of your images. Try leaning down to shoot up or going above your subject to shoot down instead of shooting at eye level.

 

A woman taking a social media marketing photo of a denim shirt 

7.) Simple props work best.

When it comes to product photography props, don’t go overboard! Always keep in mind that the product should be the focal point of each product photo. Props, on the other hand, could assist your consumers in seeing you in a better light.

 

So, how do you pick the right props for the job? When it comes to props, it’s best to use basic props in line with the color scheme and relevant to the scenario or your product.

 

8.) Make sure your camera is stable.

Consider using a tripod if you’re capturing a shot that requires a steady hand. Some smartphone tripods are highly portable. Smartphone cases with threads for mounting on big tripods are also available. If you’re in a hurry, simply propping your phone against a cup or a bottle should work. When combined with the self-timer feature, one of these alternatives will let you capture the perfect scenery, sunset, or selfie!

 

9.) Don’t abuse the zoom feature.

Using the zoom tool on your smartphone camera reduces the image’s total quality, resulting in grainy photographs and limiting your editing possibilities. So you’re better off getting closer to that gorgeous puppy on the opposite side of the dog park if you want a close-up photo.

  

10.) Look for symmetry.

Another visual feature that we are naturally drawn to is symmetry. So, if you have the chance to capture symmetry in an image, take advantage of it. The image is elevated and more professional when the symmetry is captured. Your photographs must stand out and register to get the attention of your customers. It will reflect negatively on your brand if all of the images appear to be taken by an amateur. We both know that’s not something you want to happen. It’s straightforward, yet it works.

 

Engaging photography may help you create relationships with your audiences that will endure a long time and provide you with a competitive advantage. Handy digital cameras and smartphone cameras are becoming powerful tools to develop excellent marketing material since they are simple to use and always with us.

9 Ways to Create Mobile-Friendly Content for Your Website

Reading on a mobile device differs from reading on a desktop computer. A desktop reader, for example, is supposed to be drawn to material displayed on a site’s top-left portion (the golden triangle or the F-shaped reading pattern).

 

However, while using a mobile device, the same reader may not necessarily focus on the left-side material. They will glance to the left, although their focus will be slightly scattered. So, in essence, there is no “most critical” region to improve first. All of the material has to be optimized.

 

Let’s look at a few techniques for making your material easier to read, grasp, and recall for mobile users.

Image and Video Optimization

As seen in the chunked content samples, images are an excellent method to make your information more ‘readable’ on mobile devices. Screenshots, images, memes, and other visual elements offer a graphic punch to your information, keeping people interested. But there’s a catch: your photographs must be mobile-optimized. Otherwise, they may occupy too much space or become unreadable.

Design Optimization – Don’t Use Sidebars

Responsive design should be implemented on all platforms. For example, it implies that if screen sizes change, your content will adjust to fit them.

 

Sidebars may be a terrific method to improve the user experience and expedite the buyer’s journey on the desktop. They are, however, only a distraction on mobile devices. As a result, it is frequently relegated to the bottom of the page and is rarely utilized.

Use Accelerated Mobile Pages or AMPs 

Using Accelerated Mobile Pages may help you get ahead of the mobile marketing curve, even though they haven’t been extensively tested or generally accepted (yet). Google and its partner businesses created these HTML pages in a specified manner. For specific searches, these pages are prioritized in mobile search results.

Avoid Pop-ups

Pop-ups should be avoided at all costs. Google declared a year ago that mobile websites with intrusive ads would be ranked lower than those with easily accessible content. Your CTAs should not take up the entire screen. Make it as simple as possible for your viewers to get your stuff.

Image Optimization

Load times influence whether or not someone interacts with your material or goes back to the search results. So, your material must reach them as soon as possible. At the same time, visual attraction is a significant element in remaining vs. bouncing. Thus, you must have both a responsive and visually appealing website. To do so, ensure that your photos load quickly and look great: 

 

    • Create photos in a format that has been pre-optimized. To produce pictures that are the proper size and resolution for social media and email, use a service like Canva.

    • Make use of smart compression. For example, you can compress.jpg files somewhat without sacrificing their look. However, excessive compression results in ugliness.

Text Content Optimization

People still read text messages on their phones. It’s not all films and graphics and virtual-reality rides. They are, however, reading for shorter lengths of time and with a considerable risk of distraction. As a result, a wall of text will be much less effective than on a laptop screen.

 

Here’s how to keep a reader’s attention while guiding them through your written content:

 

    • Serve the information in bite-sized portions. Consider short lines and paragraphs separated by graphic assets, video, embedded Vine, Instagram, or Snapchat material, or at the very least white space.

    • For navigation, use headers. Make sure people can scan the content and understand what you’re talking about.

A young woman uses her smartphone while seated in a cafe 

Make Brief Yet Detailed Headlines

We are all aware that our attention spans are becoming increasingly short. According to a 2015 Microsoft research, we now have an attention span of only eight seconds (down from twelve seconds in 2000). This is reinforced on mobile since your viewers are more likely to be overwhelmed than seated at their PC.


With your title, you must attract the attention of your mobile audience. Keeping it brief will take up less screen real estate and allow readers to study your introductory paragraph more thoroughly. A high click-through rate and a better score might be because 6-word headlines are not shortened even on a smartphone, regardless of screen size. Furthermore, we read each of the six words since it is how we scan texts.


Most people scan headlines and read only the first and last three words. Sticking to 6 words guarantees that most of your headlines will be read by individuals who are only scanning.

Short, crisp paragraphs are best

Short paragraphs are easy to follow since they focus on a single issue, making them particularly appealing to mobile users. Make it a point to write brief paragraphs regularly. You’ll automatically avoid creating massive walls of text that might irritate someone reading on their phone. Short, however, does not mean its dull. You don’t have to sacrifice your writing’s style or rhythm to make it mobile-friendly. In their attempt to produce a brief copy, many authors wind up creating a dull copy.

Break your content into chunks

Reading big walls of text on a mobile device may be a misery due to the limited screen size. The organization of your material is the first thing you should concentrate on to make reading easier for a mobile user. The better your post structure is, the easier it will be to read. Chunking is an excellent way to enhance the form of your article and make it more mobile-friendly.


Chunking content is an excellent method to make it more snackable. Simply described, chunking is the process of grouping together similar material in discrete chunks according to
the best SEO company in Kansas City


It doesn’t have to be challenging to create content for mobile readers. Begin by anticipating their needs and offering the necessary information.


As mobile traffic grows, our obligation as marketers is to stay up with the developments to give an outstanding customer experience regardless of the device they are using. You want your audience to have a great experience reading or watching your material, no matter where they come across it. For highly optimized content,
contact Salt Rank, the best SEO company in Kansas City.


Provide them with responsive video content that makes sense even when their headphones are turned off. Make sure that your photos look fantastic, show correctly, and load swiftly. Additionally, ensure that your language is snackable, accessible, and skimmable.

6 Elements You Need for an SEO Optimized Blog Post

Search engine optimization, often referred to as SEO, is an important aspect of marketing. If you want your website to rank high, land on the first page of search engines, and be more visible to your target audience, you have to apply the technicalities of SEO. Keep in mind that compelling content is not enough. With more and more competitors taking the internet by storm, you have to optimize your content through SEO. 

 

To help you jumpstart your website improvement, here are some elements you need to employ in your marketing strategy. 

1. Optimize Your Blog Titles

One of the key things that help your searchability is your blog titles. The main tip that you have to keep in mind is to include your primary keyword. It should explicitly be typed as is (if it does not have a dash, don’t put a dash) without exceeding the recommended character count of 160. 

 

Remember, this is the first thing that your readers see. This will make or break whether your visitors will push through with reading the entire article or not. Therefore, it is vital to give them the whole picture of what your blog post is all about. In most writers’ experiences, those titles with numbers on them perform better than those without. If this is not applicable, just make sure it’s concise and attention-grabbing. 

2. Apply Keywords

One of the most important aspects of content is keyword research. By performing this task, you get to understand your target audience. You will learn what they want to know and how they search for it in the search engines. This is one of the first steps that you have to consider because your whole content strategy will be based on this. 

 

Some people might feel lost when doing this. For an easier process, you may begin with determining what your overall topic will be. For example, are you going to cover the basics of digital marketing, are you discussing gardening, or are you going to talk about bitcoin? From here, you may use your keyword search tool by using your general topic as the baseline. 

 

If you don’t have enough funds to pay for a keyword search tool, there are also other ways to go about this. One technique is to go to the Google search bar and check the topics on the suggested dropdown. These are also the usual searches on the internet. Another strategy that you can use is to consider the ‘People also ask’ section on the first page of Google upon entering the topic. 

 

Once you’ve determined your keywords, ensure that it’s properly placed on your blog. Add it to your title, primary headers, meta description, first and concluding paragraph, and anywhere in the body. This will give you a higher chance of being found by your audience. 

3. Use Headings in Your Content

There will always be Google web crawlers on the internet. However, these crawlers are known for skimming blog content and not really exploring its details. Therefore, it is essential to give them an overview of your topic by using headings. 

 

Your H1s should be your main thoughts. Then, make sure to add some subheadings, whether it’s the H2s, H3s, or H4s, to serve as supporting details to your primary topic. Finally, as mentioned above, don’t forget to integrate your keywords once or twice in your headings for them to be more searchable. 

4. Tailor Your Post’s Permalinks

In most cases, the permalink only reflects your article’s title. This is automatically created by WordPress.com every time your website publishes a post. It’s acceptable if your working title is short. However, if you have a lengthy title, your permalink will look too cluttered and unprofessional because of the unwieldy URL. 

 

With the help of Block Editor, you have the option to modify your content’s permalink. All you have to do is open the settings of the post of your choice and search for the Permalink part. Then, change them to something shorter and easier to remember to make them look trustworthy and professional. 

 

Coworkers come up with a marketing strategy

5. Rank Higher With Good Meta Descriptions

Another area that you can maximize to make your website SEO-friendly is your meta descriptions. These are at most three-sentence descriptions, which sums up what the article is all about. You can find it underneath the title on the search engine result page. 

 

Listed below are some tips on how to go about your meta descriptions: 

 

          • The write-up should be a maximum of 160 characters. 
          • Integrate one to two keywords. 
          • Use call to action words like ‘read’, ‘check out’, ‘find out’, and more. 
          • Make it stand out and be different from the generic meta descriptions of your competitors.

 

6. Employ Categories and Tags

The internet is not as cluttered as it seems. In fact, WordPress.com has a very organized and robust taxonomy system that groups together similar content. By applying categories and tags when posting your content, your readers will be able to find you more easily should they read a topic similar to yours. This is very critical if you want to stand out from the growing tide of content online. 

 

As a rule of thumb, a category refers to the generic topic your blog falls under. Some examples of these are Finance, Home Improvement, Technology, and more. Then, you may support this by employing tags that will describe the post in more detail. Finally, you may opt to use your keywords as a starter then add some terms that are connected to it. Examples of these are ‘bitcoin’, ‘washing machine’, ‘gluten-free meals’, ‘search engine optimization’, and more. 

 

 

Applying SEO in your articles may be intimidating at first. There are many technical factors that you have to consider so you can climb the ladder of rankings. However, the more you practice applying these things in your content, the easier it will be in the long run. 

 

If you’re lost on where to start, you may also seek the assistance of SEO services. They will help you establish the basics of your content strategy. With their guidance, rest assured that you’ll get the hang of it eventually and hopefully reap all of the benefits of SEO. 

6 Reasons You Should Invest in a Quality SEO Strategy

The digital world is now the main playing field. However, with the saturation of the platform, your business needs to stand out and get those clicks in a matter of seconds. The best way to address this dilemma is to maximize Search Engine Optimization or SEO. 

 

The use of SEO in all forms of content is at an all-time high right now. So, if you’re still one of those traditional companies who still do not believe in its power, then this article is for you. We’ll explore the various reasons why SEO matters and why investing in it is a pivotal marketing strategy. 

 

 

1.) SEO Provides Higher Website Traffic

 

You don’t need the Yellow Book or Encyclopedia to find the answers to your problems. Things are easier nowadays with the presence of various search engines. 

 

If you’re looking for the best gift for your loved one, you’d scroll the internet. If you’re searching for the best plumber in your town, you’d pull up your favorite browser and read reviews online. If you want to book a resort for your next vacation, more than likely, you’re grabbing your smart phone. Search engines, such as Google, are our intelligent friend who guides us in our everyday concerns. 

 

As a business that does not invest much in SEO, there’s a huge possibility that Google won’t know that you exist. With this, your target audience won’t be able to find you as well. 

 

Should you find that sweet spot and deliver the right techniques, you’ll definitely climb up the ladder and eventually land the first page of Google Search. If you’re lucky, you might even reach that top spot. In addition, employing this technique is less costly than doing any social media or traditional advertising.

 

2.) SEO Deeply Understands Consumer Voice and Behavior

Surveys and focus group discussions may give us a glimpse of what our consumers need and want. However, it may take too much time, energy, and money to explore just one topic in general. What’s good about SEO is that it tells us the latest market shifts and consumer behavior changes in granular detail without going through the usual process. 

 

One way to go about this is through the use of keywords. SEO builds its foundation with search keywords that usually mirror where our consumer stands now. Add to this its additional functions such as AI insights, SERP analysis, and Search Query Data. 

 

Keep in mind that all of the information you get from this does not limit your customer’s online behavior. However, it is also reflective of their offline journey, which you can further use to solidify your on-ground business strategies. 

 

3.) SEO Provides Improved User Experience

SEO is not all about your customers visiting your website. Its primary purpose is to ensure that these potential customers will have a value-adding user experience that will definitely convert these one-time visitors to loyal ones. You’re not only there to sell, but your business is there to inspire, guide, and educate your consumers with whatever they need help on. 

 

Optimized content is the best way to go about this. Don’t just stuff keywords here and there. Instead, ensure that it will satisfy the visitors with their intention by understanding what they really need. At the end of the day, it’s more costly to keep acquiring new customers than retain a few loyal ones.

 

4.) SEO Enables You to Understand (and Beat) Your Competitors

Knowing that your competitor is ahead of the game might be a little depressing. There are times when you’ll search the internet, and the first thing that pops out on the web page is your competitor’s website. That’s not new, but it does not mean that all is hopeless. Now, more than ever is the perfect opportunity to strike. 

 

Believe it or not, there’s this tendency to feel a little lax if you’re on top. There’s this feeling of pride that no one can knock you out of where you are now. So if you feel like your competitor is in this scenario, then go for it. 

 

Competitive SEO is the perfect way to uncover what their tactics are. You’ll be able to deep dive here into what your competitor is doing correctly and where the opportunities lie. Once you have enough data and information, make sure to craft a strategy that will address all of your findings. Do it quietly and as sneaky as possible. They’ll be surprised that your website will eventually receive more clicks (and conversions, hopefully!) and snatch the ranking throne from them.

 

A woman scrolls through his tablet while sitting at a cafe.

5.) SEO is Passive PR

Unlike spearheading advertisements and digital postings, SEO is much easier to use. All you have to do is satisfy all SEO rules, and you’re good to go. This passive PR strategy will definitely increase your brand awareness and empower your message.

 

Although the market will evolve, your website content won’t drastically change. With this, SEO is a strategy that will last long term with little effort needed to sustain.

 

6.) SEO Employs High Return on Investment

SEO is a technique that provides a high return on investment (ROI) for businesses. For example, Search Engine Journal conducted a study in 2021, and they found out that half of the businesses surveyed responded that organic search had the highest ROI for them. This was followed by the 20 percent of the respondents who said that it was paid search. 

 

Given that its effects are perpetual, SEO builds higher ROI as time passes by. This is proven when sales are still steady even after the disappearance of your PPC advert. 

 

Learning SEO takes time. You have to learn and understand many technicalities before you can fully apply them to your digital strategy. Our suggestion is to seek the help of experts to jumpstart this business investment, and this is where Salt Rank will come in through their Kansas City SEO Services. Our group of experts will guide you through your SEO journey and ensure that your investment here will be the best decision you’ll ever make. 

How Hiring a Social Media Marketing Company Can Help Your Business

With digital taking over the advertising world nowadays, it pays to remain competitive in social media platforms. If social media marketing is done right, your business will definitely gain more customers and increase revenue in the long run. 

 

However, with the rising technicalities of operationalizing, this might make you feel overwhelmed. Don’t worry because the help of a social media marketing company might cover all those looming questions. Read on to know the top reasons why working with an agency is the right step to spearheading your business growth. 

 

1. Experience Is the Key

Yes, it might be easy for you to create your own Facebook profiles and send advertising emails to your connections. But there’s so much more than these strategies as these won’t generate revenue for you. That’s where the experience of a social marketing company may come in. 

 

Experts like them can coach you with the end-to-end process. They will provide you with enough technical knowledge to manage your media presence and introduce tools that can be your leverage in handling your accounts. In addition, their experience will provide stability in your learning phase while still teaching you the best practices from their previous runs.

 

2. They Know How to Manage Your Budget

One of the pitfalls that most newbies face at their early social media marketing stages is putting their budget in the wrong baskets. It does not mean that just because you boosted a post on Facebook, you’ll get the return of investment that you are expecting. That’s where the agency’s expertise will come in. 

 

They know how to maximize your ad spend by using their creativity in content writing, design, and video animation.  Add to this their epic timings on posting by capitalizing on the trends and customer online behavior. 

 

3. You Can Save Time

Believe it or not, digital marketing is not as easy as it seems. If you don’t know what you’re doing, the tendency is that you’ll only face unproductivity and inefficiency. To put it bluntly, you’ll just waste your time. 

 

If you don’t want to spend half of your day in front of your laptop learning the technicalities of this type of marketing, then a social media marketing company is the way to go. Since they do this work on a daily basis, there’s not too much investment that you have to shell out. Work hand-in-hand with them on the strategy but let them do the legwork. This setup will enable you to do what you’re supposed to do in business development. 

 

4. Win Through Outside The Box Campaigns

Social media is saturated nowadays. To stand out among the rest, you have to produce something that is out of the box. Believe us when we say that being a leader in this industry pays off greatly instead of just being a trend follower. 

 

The experience of agencies gives them the edge in creating engaging content. They have tried and tested different strategies to have an idea of which formulas are bound to succeed. 

 

But the truth, whether they choose to admit it or not, is that many businesses are stuck in their own bubble. They just follow what they’re used to, and they’re limited to their boxed ways. 

 

With the help of an agency, you get to have a peek at extraordinary ideas past your four walls. These extra thinking hats push you to gain outside perspective without having to let go of your branding. 

 

Most importantly, they are familiar with the pitfalls this space offers. They will guide you into avoiding traps so your business won’t have to shell out thousands of dollars for nothing. 

 

Woman on smartphone smiling while checking social media with emojis around her

5. They Have Access to the Best Tools

Doing everything manually is never the best option when handling your social media profiles. Given the customer volume these agencies are managing, they invest in various tools to make their lives easier. It’s a good thing to utilize these with how you do things in your business. 

 

Keep in mind that most of these are paid tools. Meaning, their packages have add-ons that you won’t usually get from those who only offer free versions. Examples of these tools include data analytics, scheduling posts, auditing, and reporting. These instruments also have the means to evaluate the performance of your competitors. They can dive deep into what works for them and whether this is applicable for how you manage your business. 

 

Aside from this, they also have software services that will definitely be a big help to your creatives. You don’t have to pay for your own because their usual software plans have a wide array of features perfect for your visuals. 

 

6. You Are Hiring a Professional Team

When you get the services of a social marketing company, you’re not only getting the expertise of one person. Instead, you have at your fingertips a team of professionals that are experts in their respective fields. Working together enables them to produce the best output that brings high ROI for their clients. 

 

Should you hire an agency of your own, expect them to cover these roles: 

 

  • Copywriting
  • Account managing
  • Graphic design
  • Video creation
  • Social media strategizing
  • Data analysis

 

Given that they have these aspects covered, you don’t have to invest in hiring and training other people anymore. 

 

7. Staying Relevant

Social media companies have their eyes everywhere. They maximize their social listening capabilities, and they have the resources to know what’s in and not. At the same time, they have a deep understanding of your target market – their interest, behavior, and preference. Because of that, you can rest assured that your content will remain up-to-date and relevant. 

 

Bottomline

Social media is so much more than creating an account and posting every day. There are various technicalities that you have to fulfill that will make or break your company. If you aim to receive a high return on investment, hiring a social media company, like the professionals at Salt Rank, is the best move going forward. With their expertise, premium tools, and experience, your business will be on its way to achieving its business goals. 

 

What Is Evergreen Content And How To Create It

Are you looking to immortalize your content? Then creating evergreen content should be part of your content marketing plan. Written and visual content pieces should be made fresh, sustainable, timeless, and relevant to pull in leads organically. Hiring the best SEO services can sprinkle the right magic dust for your content.
 
Regularly putting out content might not be enough, so a mix of time-sensitive and evergreen content can provide generous link juice and leads to your business. Evergreen content alone can give you value that compounds and remains consistent over time.

 

What Is Evergreen Content?

Anyone can benefit from creating evergreen content. If you are a blogger, influencer, coach, small business, or entrepreneur, creating high-quality evergreen content with the best SEO services keeps you on top of mind.
 
Evergreen content has a value that remains over time. It’s not time-bound or seasonal. In fact, with the right marketing strategy in place, having evergreen content will help you gain leverage or traction in your business. You are bound to draw in more leads into your business for months or years to come.
 
Evergreen content topics aren’t time-dependent. More so, the content of this type is expected to be so superior in quality that it becomes a resource or benchmark for related types of content. 
 
The content isn’t specific to a niche or industry. The topic contains evergreen information or steps or could have improvements over time with new technologies and trends, but the basics remain the same.
 

Benefits of Creating Evergreen Content

Increase in Traffic and Leads

Evergreen content provides you seamless and consistent traffic that could even increase over time. With an evergreen content strategy, you create layering to generate new and ongoing traffic and leads. While time-sensitive content would have peaks or a sudden gush of views or traffic, it could wane or die down over time. With that being said, evergreen content is a priority, especially if you are looking to grow your visibility, engagement, and sales on a long-term basis.

 

Longer Shelf Life

One of the apparent benefits of evergreen content is that it has a longer shelf life than time-sensitive content topics. This is because the topics are regarding fundamentals that do not or change very little over time. With immortalized subjects, there is no need to create content out of these topics constantly. All you have to do now is repurpose content to different social media channels. Most of your target audience would be beginners to medium users who would always go back to your content or website because you have helped them learn the basics.

 

SEO-Friendly

Perhaps the best benefit of using evergreen content is the fact that it is suitable for SEO. The goal of every business is to rank on top of the first page of Google. With evergreen content, other websites would link back to you, and your content would generate more traffic, making you a trusted site. Google loves to reward trusted sites, and thus, you get to be on top of SERPs.
 
Woman sitting at table typing on laptop
 

How to Create Evergreen Content

1. Choose Evergreen Topics

To create evergreen content, you need to focus on evergreen topics. When researching topics, you need to focus on what your target market or audience would need from your business. What information are your buyers looking for? What are the pressing problems or needs of your consumers?
 
When you try to look into the pain point of your target market, you will see a long list of problems that you can solve. These evergreen topics comprise the basics such as “How to Ease Joint Pain in Seniors” or “How to Bake a Strawberry Cake.”  
 
Of course, topics should be aligned with your niche or your business. It’s also important to inject unique ideas and also recent statistics into your blogs. When looking for topics, you can get ideas from the most popular articles or trends and create blogs about the basics.

 

2. Create the Best Version Available Online

When creating blogs focused on evergreen content, you need to identify the topics that other websites have not explored or discussed. If you can’t find one, you can create a much better version than what is on top of Google rankings.
 
To have better positioning of your brand, you have to create the best version available online. With that in mind, you need to be in a position of power or create blogs with relevant and complete information that your target audience would find golden or valuable.
 
Create content that is top-notch in quality that other websites can link to. To do this, you need to be excellent in research; having references and citations will position your brand to be the best and an expert resource or solution. You can also include personal opinions, which would be great with your branding.

 

3. Align Your Content With Your Brand

Your brand voice should be seen and felt with your content. Evergreen content helps you attract more leads or customers to your business, plus it also helps you reach more fans that will improve brand recall for your business. This is precisely why you need to get top-of-the-line SEO services for your business.
 
Great content will always attract your target market, especially if it’s designed to be aligned with your brand. Write with the audience in mind. This is how you create a memorable brand.

 

4. Update Your Content When New Information is Available

Suppose your evergreen content has included statistics or data that have become old or irrelevant. In that case, you should constantly update content to become fresh and valuable for current and future readers.

 

Create Immortalized Content

The best, cheapest, and most effective way to do marketing is to focus on content marketing. Content marketing has always fueled visibility, awareness, and engagement for many brands. 
 
Big and small brands benefit from content marketing, especially now that businesses have shifted to the digital space. This is what SEO services can do for your business.
 
With evergreen content, you get to grow brand awareness, increase your reach organically over time, and boost ROI. Evergreen content allows you to immortalize your brand with content that never goes obsolete or gets old. If you want to immortalize your content, you can now do that by implementing the evergreen content strategy in your business.

How We Help Senior Living Communities Stand Out Online

In today’s day and age, almost everyone uses the internet to help handle their daily needs, most especially older adults. In fact, surveys revealed that seniors spend 57% of their daily time online, scouting for discounts and looking at articles about retirement and senior life.
 
This means that there’s really a huge chance that seniors or their family members will first do an online search for possible senior living communities for themselves or their loved ones, right? So if you’re not investing in the best digital marketing services to make your senior living website stand out, then what are you doing?
 
Luckily, it’s never too late to amp up your marketing strategies and turn to the digital side to improve your business. One such company that can help you navigate the whirlwind industry of digital marketing is Salt Rank.
 
Whether yours is an assisted living community, independent living, memory care, or retirement facility, Salt Rank is your go-to company for all your digital services needs, and here’s why!

 

Why Digital Marketing Matters to Senior Care Communities

It’s hard enough to build a business and maintain its day-to-day operations without piling in the tedious job of marketing your services. And we all know how important the marketing aspect is to a business. 
 
Businesses grow and expand with the right advertising techniques created by an expert marketing team or agency. One such strategy that you should not ignore if you want a successful business in the 21st century is digital marketing.
 
Digital marketing strategies can help your senior living community get its much-needed presence online to advertise the community itself and the services it provides.
 
Furthermore, digital marketing is the best modern way to reach a wider audience and showcase how you can help seniors get the highest quality of life they deserve. Some of the important reasons why your senior care facility needs the best digital marketing services include:
 

  • To grow your sales and revenue
  • To start marketing to the right audience
  • To establish your brand and message to the online community
  • To build credibility
  • To market your products and services properly
  • To track the performance of your marketing strategies and see what works for your business.
  • To achieve your business goals in a short time and implement the best techniques to see the best results.

Lastly, digital marketing is one of the surest ways to bring in a good ROI so your business can continue serving the lovely seniors in your community.

 

Digital Marketing Services for Senior Living Communities

There are tons of different digital marketing techniques that exist, from lead generation to PPC marketing strategies. So, of course, there’s a different course of action for each business. After all, there’s no one-size-fits-all solution when it comes to marketing.
 
But with the assistance of a digital marketing team with expertise in the senior living industry, then you can rest assured that every advertising tactic implemented will yield the best results for your business.
 
For instance, Salt Rank has already handled and helped a considerable amount of senior living communities to gain traction in the online world. 
 
Moreover, we have ample experience in marketing all kinds of senior living facilities一from memory care to rehabilitative services for elderlies. As a result, Salt Rank already knows what works for your specific audience and what methods can effectively boost the right traffic and turn it into sales.
 
Some of the digital marketing services Salt Rank currently implements into the senior living communities we work with include:
 

    • Website Design and Development – This includes website design and optimizing it to gain online traffic, like SEO (search engine optimization) implementation, making technical adjustments, and conversion tracking.
    • Content Marketing – This refers to creating different content and pages for your website to advertise, inform, and educate your audience. This also includes optimizing each piece of content, so it will appear on the search results page of Google when a user searches for a specific keyword or phrase.
    • Social Media Marketing and Management – Build your brand using one of the most powerful platforms today一social media! Salt Rank performs social media marketing services to build brand awareness, increase customer engagement, and improve lead generation.
    • Pay Per Content MarketingAdvertise your business using the right Google Ad campaigns and optimize them to target the right audience. Convert each click into leads and ultimately turn those into customers by trusting the best digital marketing team.
    • Local SEO – Target the right crowd by investing in local SEO through Google listings, local link building, and keyword research. 

 
Of course, it goes without saying that all these services come with foolproof long-term strategies and management to keep the digital traffic going. 
 
Senior couple sitting on couch looking at tablet

Why Choose Salt Rank?

Many adults turn 65 each day and search “assisted living near me” or “independent living in Kansas City.” Each day is a golden opportunity to gain traffic and customers, so make sure to get your hands on the best team of marketers to handle your digital marketing service needs.
 
Choosing a dedicated marketing agency is of vital importance. With hundreds out there, here’s what makes Salt Rank unique and trustworthy. 

1. Expertise in the Senior Living Industry

We operate based on the decades of experience we have gained from working with numerous senior living facilities. So it’s safe to say that we know what works and what doesn’t for your target audience.

2. Experienced Team

Our team consists of the most reliable and dedicated web developers, SEO strategists, content writers, and marketers.

3. Enterprise Level Quality

Whether you are a start-up or an SMB, we will deliver an enterprise-level solution to your digital marketing problems and needs.

4. Results Driven Work

Our team strives to actually make things happen. We are driven by solid leads and improved ROI, as well as seeing your senior community grow both online and offline.

5. Cost-Efficient Without Sacrificing the Quality

We were once an up-and-coming business as well, so we know the struggle. That’s why we provide quality services at an affordable price. 
 
Stand above your competition by getting the best digital marketing services from the best team in Kansas City!

 

What are Connected TV Commercials and How Can They Help Your Business

With the constant development in technology, there ought to be a continuous evolution in the world of digital advertising as well. Marketers, as well as every SEO company in Kansas City should be on the lookout for the best traditional and digital marketing techniques to reach their very diverse audience.
 
With the “new normal” still in effect, a new way of advertising has risen in the form of connected TV commercials. This technique is now the current hype in the business and digital marketing world due to its convenience and advertising capabilities.
 
Granted, the tech behind connected TV has been with us for many years now, but it is not until later that many businesses discovered its power of advertising.
 
Get into the bandwagon and discover why your company needs CTVs (Connected TV Commercials) as a marketing tool. Here is everything you need to know about connected TV commercials and how they can help your business grow and thrive.

 

What is Connected TV?

Connected TV or CTV simply refers to a television that has the ability to connect to the internet to support video content streaming. This includes your flat-screen smart TVs, Apple TVs, Xbox, and Playstation. 
 
Now when CTV is in play, then the acronym OTT is just around the corner. OTT or Over-The-Top refers to the delivery of any content from the internet to the connected TV. 
 
There’s no need for users to subscribe to a traditional cable system or satellite provider when there’s OTT. Instead, users can easily stream and watch content via the internet, which is usually more affordable and often free.
 
Some examples of OTT content that you probably already encountered and even use includes movies and tv shows you stream from Netflix, Disney+, Amazon Prime, and Hulu. 
 
Another excellent example of OTT but in the form of a message application is WhatsApp. It utilizes the internet for users to send messages with one another instead of a mobile texting plan.

 

How Does It Work as an Advertising Tool?

So how does CTV and OTT technology have anything to do with advertising? Well, it kind of works the same way as with traditional TV commercials, where after a few minutes of watching a specific drama show, a bunch of commercials and advertisements will stream on your tv.
 
The same thing happens with connected TV advertising, but the stark difference is users watch this content via the internet. So connected TV advertising works the same way as watching Youtube content and having a sponsored advertisement pop up mid-watch, then getting back on your video after a few seconds. 

 

How Does it Differ from the Traditional TV Commercial?

Besides the delivery method, CTV commercials are much, much more effective than traditional TV commercials for many reasons. Here are just some of them.

 

1. Everybody Uses CTV Now

As of 2019, marketing studies revealed that 60% of households in the US own a CTV and enjoy content delivered by OTT services, like Netflix. The percentage of CTV owners is expected to reach 75 to 80% this year, which leaves only a few people viewing ads through paid TV cable, antenna, and satellite providers.
 
Additionally, Millennials are reported to be the biggest fans of CTV and OTT content, especially those made by Netflix, Hulu, and Amazon. So if your primary target audience is Millennials, then it’s time for you to invest in an SEO company in Kansas City and try out CTV ads now!

 

2. CTV Ads are Targeted

Connected TV advertisements can target a specific audience, thus allowing your ads to be viewed by the right users and increasing your ROI.
 
For example, if your target is sports-related users, then you can pay for major sports networks, like ESPN, to run your ad during a live sporting event that they’re televising. This ensures that your ad will definitely reach its target audience, plus you will know how many viewers actually viewed the ad and let it run its course or skipped it. 
 
Additionally, CTV can target viewers the same way as websites and social media platforms do. You can target specific audiences by using the data of the OTT apps they use and the content they view.
 
Woman sitting in the dark eating popcorn wearing headphones with laptop in lap watching videos smiling
 

3. Users Don’t Mind CTV Advertisements

One of the best advantages of CTV ads compared to linear TV is that viewers don’t mind the video advertisements in their CTVs because they’re more invested in the content they’re watching. 
 
Studies revealed that a considerable percentage of people don’t mind sitting through a video ad to continue watching their show, no matter where the ads start rolling (pre-roll or mid-roll advertising).
 
Furthermore, studies found that many people feel that “these ads are a fair price in exchange for the free and low-cost content in CTVs.” 

 

4. Interactive and Various Ad Formats

Lastly, CTV advertisements have more interactive video ad formats than traditional tv commercials. For example, users have the option to skip it, not view, or click a link that would direct them to the business’s landing page if they liked what they saw in the ad. Some format examples of CTV ads include:

    • In-stream video advertisements refer to unskippable video ads that last for 15 to 30 seconds. It can play before or during a show or content.
    • Home screen placement ads pertain to a short video or image ad just sitting on your home screen and containing a call-to-action.
    • Interactive pre-roll ads are just like in-stream video ads, but this one rolls at the start of the content and has a clickable feature to redirect you to a specific landing page.

 

5. CTV Ads Have Real-Time Metrics

Lastly, CTVs commercials feature real-time performance tracking. Unlike its traditional counterpart, CTV ad metrics can actually tell you how much traction and engagement your ad gathered, not just how many times it was loaded. 
 
Moreover, it allows marketers to view user insights valuable to their future ad campaigns, such as user geography, demographic, and devices connection.

 

Conclusion

The bottom line is that connected TV commercials can play a massive role in the success of your brand awareness campaigns, user conversions, and growth of your business. 
 
Salt Rank is a trusted SEO company in Kansas City. If you’re ready to start discussing CTV commercials as a potential marketing strategy for your business, get in touch with us today! 

 

7 Reasons Your Business Needs a Website No Matter The Size

These days, expecting to get customers without having a website is like being on a deserted island and waiting for your neighbors to pay you a visit. If your small business website isn’t easy for people to find (like on the first page of search engines), then they just won’t find it.
 
More people (91.6%) reported using the internet to find new stores rather than finding a brick and mortar store the old-fashioned way (walking, 8.4%). This is according to Market Research.
 
Having a professional website is a must for presenting your business to new potential customers. Still, need convincing? Here are seven reasons why you should have a website.
 

      1. 1. 24/7 Engagement
      2. 2. Compete With the Big Brands
      3. 3. Spread Your Reach Far and Wide
      4. 4. Take Control of the Narrative Online
      5. 5. Become an Industry Expert
      6. 6. It Makes Your Other Online Tasks Even Easier
      7. 7. Get More Local Sales

 
Let’s take a closer look! 

1. 24/7 Engagement

If you don’t have a site for your business, you won’t have any influence beyond your storefront. Thus, you won’t be able to engage as often with your target audience.
 
On the other hand, if you’re operating an amazing website, your loyal customers can reach your business 24/7/365. This is true regardless of what you’re selling, whether it be a product, maintaining a blog, or just promoting your own personal brand.
 
And think about it. Those who haven’t heard of your business can still discover you via search engines if you take advantage of SEO tips and tricks when creating your website. Having a steady stream of customers is what every business dreams of!

 

2. Compete With the Big Brands

A common misconception is that a website is only useful for multinational corporations or national companies with customers all around the world. However, websites can actually be even more useful for small businesses.
 
They are an excellent way for a local business to reach out to nearby potential customers.
 
The way that search engines prioritize the search results works in your favor. They usually rank local searches based largely on location, which will benefit you as a local business.
 
For instance, if you search “web design agency near me,” Google won’t put web design agencies in other countries. Instead, it will show you the agencies that are closest to your location at the top of the search results.

 

3. Spread Your Reach Far and Wide

93% of people are only willing to travel a maximum of twenty miles to make routine purchases. Furthermore, 87% claimed that they wouldn’t travel longer than 15 minutes. So if you just have a traditional brick and mortar shop, your potential customers are heavily limited only to people who are located within a 15-20 minute radius.
 
The lesson is that you want to reach as many people as possible, a website is a must.
 
Baker on laptop in shop smiling
 

4. Take Control of the Narrative Online

The majority of people check online to look for businesses. However, another thing that strongly influences purchase choice is word of mouth. This could refer to recommendations from friends and family. However, it also refers to those who write reviews about their experiences with the services or products. This is more important than you think: 90% of consumers report that their purchasing decisions are influenced by online sentiment, comments, and reviews.
 
So this begs the question: how can you stay on top of social feedback and harness this potential? Easy: just put them on your website! Those good reviews and testimonials you’ve collected can be published on your site to impress site visitors.
 
When it comes to promoting your website, it’s fine to brag.

 

5. Become an Industry Expert

A local store can only do so much for you when you are trying to build your brand. But making your own custom-made website with the help of a web design agency will give you access to the billions of people who surf the internet each day.
 
Besides getting exposure, your presence on the web will get your business established as an authority in your industry. By creating and providing valuable blog content, informative videos, professional tips and advice, and those 5-star reviews you’ve piled up, your brand will become trustworthy in the eyes of your customer base. Some of them will even want to become your followers. But, of course, social media is a whole other topic with plenty of tips and tricks to use Instagram, Twitter, and Facebook to their full potential.
 
When thinking about your business, don’t limit yourself to only a logo and storefront. Rather, think about the possible avenues you have for growth and scaling your business up on the web.

 

6. It Makes Your Other Online Tasks Even Easier

When spending money on your website, especially with the help of a web design agency, your other tasks such as sales and marketing become much easier. For instance, instead of requesting your team members to cold call, you could set up an online marketing campaign. This campaign could just capture leads from those who are looking for services and products similar to yours. In effect, your team members could pitch and sell to the people interested in what you have.
 
Plus, online marketing, whether it’s SEO, paid search, social media marketing, content marketing, etc., allows you to connect to those trying to search for you.
 
You could also think of it like this: 81% of people research online before buying something. If you focus on making excellent content for your site, you’re helping that 81% make a better decision. They’ll surely make a better decision if you’re able to get your message across to them.

 

7. Get More Local Sales

Previously we discussed how you can have access to a much larger array of potential customers. Still, what if your business wants to remain small and local? Is it still necessary to have a presence online?
 
The answer is yes. It’s still necessary.
 
Just consider the fact that 72% of customers who search locally end up at a shop that’s within 5 miles of their location. So even if you’re just trying to connect with your local audience, having your own site can greatly benefit your business. In this case, your website doesn’t have to be too fancy. Just having directions to your business and your store hours on your About page will be hugely beneficial.
 
As you can see, having your own website is vitally important for small businesses in 2021 and beyond.

 

 

How to Effectively Optimize Your Video Content for SEO

Video SEO isn’t quite the same as website SEO. For example, you might be struggling to create videos. Making quality videos isn’t easy – they are difficult to produce, edit, plan out, and cost time and money to create. But when it’s all said and done, your video isn’t ranking up. What’s happening?

First of all, there is definitely a difference between normal SEO and video SEO. Video SEO changes quickly, so having an ongoing SEO services package covering video SEO would be a smart idea for any small business.

Let’s first define Video SEO and then talk about the changes that have occurred recently.

 

Video SEO Defined

Video SEO works similarly to regular SEO, but they aren’t exactly the same. With video SEO, you must optimize your video to get indexed and rank on search results pages for relevant keyword searches. Luckily there are plenty of strategies for optimization to give your videos the best chance of ranking higher.

 

Recent Video SEO Changes

Recently in the past few years, video marketing has exploded in popularity with small businesses. After DSLR cameras became more available in the late 2000s and YouTube became mainstream, it was much easier to get high-quality videos online.

Now everywhere you go online, you see videos. We all carry smartphones in our pockets that let us capture high-quality video anytime, anywhere. However, with the boom in popularity for online videos, ranking higher in search results has become more difficult.

Here are some optimization strategies that might be helpful for you.

 

1. Selecting a Video Hosting Platform

When selecting the best video hosting platform, think about your motivation behind ranking your videos. Is it to bring in new traffic and leads? Or does it have more to do with creating brand awareness and controlling a narrative?

If you care more about promoting brand awareness, then Vimeo and YouTube are excellent platforms to consider. The key thing to know about platforms like YouTube is that most of the traffic going to their videos stays on their site and not yours. That could potentially lead to your target audience jumping to your competitors. For example, after they click a suggested video that plays when yours finishes.

 

2. Create Transcripts for Your Videos

When you scroll through the Facebook feed, you will probably spot many videos that have captions. These captions allow you to view the video without disturbing anyone else (it can also be viewed by the hearing impaired). That text playing alongside the video is called a video transcript.

These transcripts will allow your video content to be accessed by more people, including search bots because these bots look for pages that have additional text.

 

3. Create an Engaging Thumbnail

Your video thumbnail is what a person sees after they search and find your video. So, it will play a major role in getting people to click on your video. Consider it like you would a book cover or a website’s homepage. It should be attractive, compelling, and relevant to the video’s content and title.

Pro tip: Videos with human thumbnails usually get more plays than those without.

Woman sitting at laptop with headphones on watching video
 

4. Put Thought Into Your Video Title and Description

Like with blog posts, titles and meta descriptions play a key part in getting your videos to rank higher. Therefore, you’ll want to take the time to craft a good title for your video along with a decent video description. Just like with meta descriptions, you also need to include keywords in your video description. You can get these keywords using the same methods: through keyword research, you’ll find the terms that people actually search for.

 

5. Make the Rest of the Page Relevant

It’s not only about video optimization when it comes to getting placed in SERPs. It’s also about page optimization as well. That’s because if the page isn’t optimized for SEO, a search engine won’t even try to crawl it, to begin with.

While it can be difficult to rank your site organically, creating good content and following SEO fundamentals will help. And finally, ensure that your video is relevant to the website/page that it’s embedded on.

 

6. Make the Page Focus on the Video

Too often, a video is located beneath the fold, which makes people have to scroll down a lot before landing on the video. This obviously results in a low number of plays since people don’t want to spend that much time looking for a video. The search crawlers are also unlikely to try and index a video that’s hidden.

Therefore, the best way to make your video easier to crawl is to put it front and center on the page.

 

7. Don’t Embed a Video All Over the Place

Embedding a video on multiple different pages will force you to compete with yourself. Remember never to do this because it’s pointless and can hurt your efforts.

The short explanation is that if you’re trying to rank a page and video that are both relevant to each other, there’s no point in embedding the video elsewhere on your site. You’d basically be competing with yourself, which doesn’t make any sense.

 

SEO Isn’t the Only Way to Promote Videos

While SEO is definitely important, it’s not the end all be all way to promote your videos. It also isn’t 100% reliable. Google will always be making changes to its algorithms. As a result, video marketing constantly changes as well. And, of course, hoping that search bots will rank your videos higher isn’t a great strategy either.

 

Consider Paid Advertising

In short, SEO is difficult to control and always changing. That’s why paid advertising can complement SEO in getting more eyes and clicks on your videos.

Plenty of places online offer video advertising opportunities – Instagram, Facebook, and Twitter, just to name a few. There are also non-paid strategies that you can consider, such as having influencers promote your video content. If you ever decide to consolidate your video content into a YouTube channel, be sure to make an excellent YouTube channel trailer.

 

 

 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.