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Missouri - 64156
USA.
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Email : contact@saltrank.com

“Research is creating new knowledge.”
– Neil Armstrong

Seo Services Blog

How Can SEO Improve Business?

You’ve likely heard countless times that SEO is an invaluable digital marketing method. However, even if you have a basic understanding of its importance, you might still not have a solid enough grasp to use it to its full potential. 

SEO is made up of multiple elements, and understanding what they are and how they work is the key to understanding its overall importance. To sum it up, though, SEO is important because it increases the visibility of your website, and thus the traffic and sales.

Secondary benefits include:

  • create brand awareness
  • position yourself as an expert and authority in your field
  • build relationships with potential customers

So, let’s talk about SEO and everything you need to know about it to succeed in today’s digital world.

The Key Aspects of SEO

Keywords

The days of keywords being the only thing that mattered in SEO are over. However, that doesn’t mean that they aren’t still hugely important. The way that keywords differ today is that they must be chosen carefully to fit the content on the page. In other words, they must be relevant to the page’s content. But first of all, what is a keyword? It’s simply a phrase that your target audience would use to find your products or services. You can use them to help your potential customers connect with your website and your business.

Content

Good content is essential for SEO because it’s the vehicle that carries the rest of the techniques. Think of it this way: your customer needs a vehicle to reach you online (your content). It needs to be the right kind of vehicle, though, meaning that it has to be content that your target audience would be interested in. 

For example, if your website is about cooking, then you would need to write blog posts about different cooking recipes, cooking techniques, cooking stories, nutritional information posts, etc., you get the drift. 

If you write good content and follow the right SEO techniques, your blog posts would come up first in the search results, thus allowing you to start building a relationship with prospects by presenting them with valuable information. 

If that person wanted to try a new recipe, your blog might be the first one that comes to mind. If you’re going to have any hope of succeeding with content marketing, then your content has to be interesting, shareable, relevant and engaging. 

Off-Page SEO

Off-page SEO is exactly as the name implies; it’s SEO practices that happen away from your website as opposed to on-page SEO. The primary way that this happens is through building up backlinks to your website. These are links from other websites (preferably high authority websites) that tell Google that your website is trustworthy and useful enough to garner backlinks from other relevant websites. 

There are several legitimate tactics for getting backlinks for your website. Some of the most popular methods include guest blogging, giving shoutouts to influencers in your content, and creating highly sharable infographics.

Local SEO

The importance of local SEO is increasing, along with the usage of mobile devices. Today at least 57% of searches are done by mobile devices, including tablets and smartphones, and at least half of those are done with local intent. 

This means that, for example, a local restaurant can attract customers using local SEO techniques. For instance, if you’re a seafood restaurant, then ranking for “best seafood in [city], [state]” would be highly desirable. 

Other techniques for implementing local SEO for your business include: creating pages for your business on all of the different Google apps and websites (Google Maps, Google+, Google My Business), creating different website pages targeting different local keywords that you want to rank for, and finally, claiming directory listings.

Search Engine Marketing

Search engine marketing, or SEM, refers to paid advertising. It includes many different options such as display ads, pay-per-click (PPC), Google AdWords, Google shopping ads, social media ads, native ads, and the list goes on and on… 

While it’s not an essential component of SEO, it does still have its place in directing highly targeted customers to your website. 

The Importance Of SEO 

In case you need more convincing about the importance of SEO, the following points should help hammer it home:

Gain Visibility And Rank Higher

Visibility is a crucial function of SEO, and it’s directly correlated with your ranking in the search engines. It’s an especially critical factor when 1/4 of all web users never click past the first SERP.

Gain Traffic To Your Website

This is one of the main objectives of SEO. Ranking number one or in the top 5 results are the key to this. Nearly 33% of clicks go to the top search result, and the first 5 results receive 75% of the total clicks.

Grow Your Authority

This is a relatively new metric that search engines are now using. In the early days of the internet, authority didn’t matter, but it matters now more than ever before. The simple reason is that there are just too many websites these days, and the authority metric helps to narrow down the list of websites that have a chance of ranking. 

Give A Better User Experience

This is a side effect of creating good SEO, which is another reason why SEO is essential these days. Great content + good on-site SEO = a good UX (user experience). One example of good on-site SEO is having a website that’s responsive to all types of online users, including mobile users, desktop users, and laptop users. 

Grow Your Business

In the end, it all boils down to this. SEO will help you to achieve all of your business goals. It can help with:

  • building stronger relationships with your audience
  • creating a better experience on your website for your customers
  • increasing your online authority and helping to gain the trust of new visitors
  • bringing more people to your website
  • giving you an advantage over your competitors
  • increasing sales and conversions

All of this results in creating a more loyal customer base as well as producing long term growth for your business.

What are the Best Digital Marketing Strategies on SEO

Whether you are running a business in Kansas City or running a business anywhere else in the world, you know the importance of having an effective online advertising and marketing strategy. An integral part of any digital marketing strategy is Search Engine Optimization (SEO). 


What is Search Engine Optimization?

SEO is a collection of tools and techniques that help your website to rank higher in search engine results, thereby putting your site closer to the top of the search results, driving more traffic to your site and hopefully more business.

SEO used to be about adding keywords to your site for search engines to find; now, it is so much more than that. It has now become a highly involved strategy that often requires so much time and attention that many companies are hiring website designers and marketing experts for support.

Creating Your SEO Strategy

As the online marketing industry and SEOs, in particular, are continually evolving with the application of new technologies and changing user behaviors, standard practices come and go in the blink of an eye. Trying to plan a successful online campaign without SEO, though, will likely keep your business from ever reaching its full potential. As your business is ever-evolving to keep up with trends and market demands, so too much your SEO strategy. You must be continually monitoring and adjusting so that you ensure that your business is not falling behind. So here are a few things to consider when planning your SEO strategy:

  1. Know your target market – SEO today is not about just grabbing as much web traffic as possible. You want instead to be attracting high-value visitors that are interested in what you offer and hence, more likely to convert. In terms of demographics, you need to figure out what your target market is searching for. How are they performing those searches? Where are they located? The more specific and detailed your information, the more valuable your information for SEO planning will be. One tool to assist you with this is Google Analytics.
  2. Mobile devices are big – The mobile market has exploded, surpassing desktops years ago. This means that the majority of your customers are completing searches only using their phones. Hence, optimizing your website for mobile users is critical if you want to rank well in search engine results pages. An excellent tool for helping you to evaluate your website as to the ease of use for mobile phones is to enter your site’s URL in Google’s Mobile-Friendly Test.
  3. Don’t neglect other search engines – While Google is a massive name in the search engine market, with a considerable share of the market, there is still a significant portion of users using other search engine sites to complete their searches. Make it a point to review how your website stacks up on other search engine sites. All it may take is something little, and your site can get a significant boost in ranking.
  4. Know how your market is searching – When search engines were new, consumers had to create very broad search requests in an attempt to find what they were looking for. Searches like “take-out Kansas City.” Now, as search engine technology has changed, people feel more comfortable typing in things like, “where can I go for Chinese Food in Kansas City?” These changes in user habits, while subtle, can have a big effect on which keywords will be best suited to bringing valuable traffic to your site. Instead of focusing on what keywords get you the most traffic, try and focus your keywords on the traffic that will translate into the most conversions, revenue and overall profits.
  5. Design your website well – A well-designed, user-friendly website, with interesting, relevant and easy-to-find information is key to boosting your traffic and conversion rates. Each page should be built around keyword themes so that search engines can easily index your site and rank you higher. Positive behaviors from site visitors (like time spent at your site and conversion rates) are your best bet for improving your ranking. So, make sure that you are keeping your content natural and focuses. Avoiding business jargon and keyword stuffing helps to ensure that users that click on your site will not be left unhappy, which will hurt your ranking.
  6. Develop relationships with other businesses – When other business links to your website from theirs, search engines consider that to be an indicator that your site contains valuable content. While having dozens of links from low-quality sites used to be all it took, technology has developed here as well. The value of a link to your website also depends on the quality of the site that links you. So, developing partnerships with other related but different businesses, where links for each other are posted on both sites, can help you with improving your own site’s ranking. Just a few links from other high-traffic quality sites will do wonders for your ranking.
  7. Take advantage of social media – Just as search engines are continually evolving their technology, so too is social media. What was once merely a platform for basic communication has become a highly profitable marketing channel. Many users begin their searches on social media and will make their way to your website from there. So, by keeping your social media site active and up-to-date, with engaging and personalized content, you will be attracting more people to your profile and, hence, your website.
  8. Analysis, analysis, analysis – When looking to plan or update your SEO strategy, analysis is the key to determining what will work best. Start by tracking the most important website metrics and set a baseline performance for your site. Make one or two small content changes and see if you notice a boost in your site traffic or your site rankings. Avoid making too many changes at once or making unrelated changes simultaneously, as that will make tracking your results pretty much impossible. You want to be able to keep track of what was responsible for improvements in your site’s traffic and conversion rates, as well as keeping track of which changes did not work.

These are just a few of the possible tools and techniques that you can use to devise an SEO strategy. Contacting a local online marketing firm in Kansas City can give you a big head start into developing the best campaign for your business, as well as the continuous monitoring and adjusting that all good online marketing campaigns require.

Do’s and Dont’s of the Perfect Landing Page

PPC landing pages are something that every business struggles with. While they may seem simple in theory, their execution is often less than desirable.

Poor execution might be because several different departments can get involved in the creation of a single landing page.

Each part of a company can have a different agenda for the landing page. Customer service wants to highlight their warranty plan. IT wants to stick with their ordinary web template, and the legal team wants to put the company’s policies in an attention-grabbing place.

So many competing interests.

How can you, as the company’s PPC expert, possibly make visitors convert amidst all these competing agendas?

As you know, a PPC landing page can’t do everything on its own.

So how do you balance these different goals?

Start with these do’s and don’ts of the perfect PPC landing page. Here are the do’s, first.

PPC Landing Page Do’s

1. Make Sure That Your Headline, CTA and Offer all Align

These things must align to prevent confusion among visitors. Remember this rule: confusion is bad for conversions.

To bring more clarity to your landing page, follow this rule: the copy should be all about the user.

Discuss the outcome and benefits for the users who decide to take action. And most importantly, remember to keep the writing clear and straightforward.

Now, this is not as easy as it sounds. You might need to start working with a pay per click company.  It takes experience to know how to write compelling copy, stick to the main point of the page and come at it from the perspective of prospective customers.

2. Improve Your Website Design and Graphics

Good web copy is essential – but so are the images and design. They need to meet specific standards so as not to undermine the compelling content that you’ve written.

The first rule is that you need to use images that are relevant to your offer. If you’re selling a book, then you need a picture of the book.

Sounds simple, but this doesn’t always happen for various PPC offers.

The second and final thing you need to know regarding design is that frequently a simple landing page design is all you need, supported by a clear and bold CTA button.

3. Show Your Product In Motion

Videos can do wonders for conversions, especially when offering hard to describe products or services.

However, that doesn’t mean that you should stick any old video onto your landing page. On the contrary. Videos, like images, need to be as relevant as possible to the goal of your landing page.

4. A/B Test Trust Signals

These are things that signal trust. They can include testimonials, trust seals, etc.

You don’t need to clutter your page with them. Even just one or two good ones can tip visitors over the edge and into your sales funnel.

Your landing page may not need them, but you should test them first.

5. Utilize Your Thank You Page

Not only is saying thank you the polite thing to do, but it’s also the right thing to do!

What do we mean by that?

Well, your company might, for example, want to include a bunch of different links on your landing page.

Instead of doing that though, save some of those links and call to actions for your thank you page!

This way, you can have your cake and eat it too.

Keep your landing page clean. And remember this: the conversion doesn’t have to end the conversation!

6. A Landing Page is Not Set in Stone

You should expect possible resistance from your company to landing page revisions or new landing page additions.

After all, landing pages are a big deal to the company’s bottom line, and represent a significant change – and change can always be scary.

Not only that, many companies also collaborate at length before publishing a landing page. Redoing them can be an alarming prospect.

So to sell the idea to your company, start by implementing some of the essential changes. Perhaps the results of those changes will help them see your point of view better…

PPC Landing Page Don’ts

7. Leave Out Distractions

Distractions include external links, social media links, sidebars, site menus, etc. These are (or should be) an obvious no-no.

After all, why would you want to lead your prospects astray when you’ve got them right where you want them?

Don’t let prospects get lost in the woods, because they might not come back.

8. Don’t crowd your landing page with different agendas

Finally, we come full circle to our first point, the most critical part of creating a perfect PPC landing page.

The goal of a PPC landing page should be above all else conversions.

Multiple agendas on your PPC landing page will interfere with this goal.

What are conversions?

Conversions in B2C means selling your product or service.

Conversions in B2B, on the other hand, could mean any of the following: capturing an email address, signing them up for a webinar, or having them download a freebie like an eBook.

You don’t want to ‘oversell” on a landing page by presenting multiple different options. Having “contact us, read this post, read that post, look at our new service offering,” and so on, will just clutter your PPC landing page.

If you want to create several different calls to action, then you’ll need to create several different landing pages. Makes sense right?

It’s a lot easier than it sounds, especially when you have already come up with your landing page design template.

Conclusion

While this advice will give you a good start in creating the perfect PPC landing page, it’s by no means a comprehensive list, nor will every tip here work for every company. You’ll need to test these ideas out for yourself and see how they pan out in your PPC accounts.

After all, PPC can be full of surprises. Every PPC marketer has seen things that shouldn’t work work, and things that should work, not work at all.

Even if these are the right principles for the majority of PPC experts, individual companies might do some things differently.

So please spread the word, and let’s try and get every company on board with these principles.  

If you’re ready to start working with a pay per click company, we’d be glad to help. Reach out to us here.

Pay-Per-Click Marketing: Using PPC to Build Your Business

Pay-per-click marketing is a way of using search engine advertising to generate “clicks” to your website.  One specific way that you’ve probably seen is Google Ads PPC.  The pictured ads at the top of a search with sponsored in the corner, or those links in the search lines with the little green box that says ad in them.  That is what pay-per-click advertising is.

ppc-marketing

Here’s how it works.  Every time your ad is clicked, a consumer is sent to your website and you pay the search engine a small fee, hence the term pay-per-click.  When your PPC campaign is well-designed, that fee will be trivial because the visit is worth more to your business than what you pay for it.  For example, if you paid $5 for a click, but the click resulted in a $100 sale, using PPC would be a given.  In order to make the most of your PPC campaign in Kansas, contact an advertising agency that specializes in pay-per-click to help you develop the best campaign for your specific business.

Ultimately, pay-per-click marketing is a win-win scenario for everyone.

  • It’s good for the searchers – Research has shown that searchers click on paid search ads more often than any other form of digital advertising.  This means that people really don’t mind being advertised to, provided that the products and services advertised actually fit what they are looking for.  Because pay-per-click ads are search engine based, the results and ads shown are generally highly relevant to what that consumer was searching for. 
  • It’s good for the advertisers – Advertisers are offered a unique means of putting their product in front of consumers who are actively and specifically seeking out that product.  This is because searchers reveal their intent through their search query.  Advertisers are also able to accurately measure the quality of the traffic that results from each search engine click which enables them to fine-tune their advertising efforts.  Your local pay-per-click company in Kansas, such as SaltRank, is a great place to start a winning PPC campaign.
  • It’s good for search engines – PPC enables search engines to meet the needs of searchers and advertisers at the same time.  Searchers comprise their user-base and they want to provide relevant results to those searchers so that they stay happy users.  Advertisers provide the search engines with their revenue stream, so the engines want to ensure that the ads shown are relevant to the consumer so that the advertiser has success and continues to use them as a marketing strategy.
ppc-marketing

A unique advantage of PPC marketing is that Google (and other ad networks) don’t just reward the highest bidders for that ad space.  They reward the highest-quality ads that are the most popular with the users.  So, the better and more relevant your ads are, the greater your click-through rates will be, and the lower your cost per click will be.  This is a great reason why you should contact an advertising agency specializing in pay-per-click advertising.

Is Pay-Per-Click Marketing Right For You?

So, now that we’ve discussed a bit about pay-per-click marketing, let’s discuss whether it’s right for you.  PPC offers advertisers a unique opportunity to:

  • Grow your customer base – PPC allows you to connect with searchers who are actively looking for products and services like yours.
  • General leads at low costs – Because pay-per-click marketing allows you to reach leads and prospects when they are researching and looking to buy, it’s a highly effective way to bring interested visitors to your site and likely convert those visits into sales.  Also, search engines generally offer an algorithmically generated discount for making their users happy.

In truth, pay-per-click marketing is a strategy that can work for almost any kind of business.  Whether you’re looking to sell products through e-commerce sites, generate leads for a service-based industry, build your brand awareness, or drive foot traffic to your local store, PPC can help with that.  The difficulty is in the execution.  In order to get the most out of your pay-per-click campaign, you need to follow a few best practices.

Keyword research. 

ppc-marketing

Keyword research for PPC can be very time consuming, but it is incredibly important.  Your entire PPC campaign revolves around keywords.  The businesses that are the most successful are continuously growing and refining their PPC keyword list.  If you only do your keyword research once, you are likely going to be missing out on hundreds or even thousands of valuable, low-cost and highly relevant keywords that could be driving traffic to your site.  An effective keyword list should be relevant, exhaustive, and expansive.  In addition, your PPC keyword strategy should also include regular negative keyword discovery which can help to ensure that your ads are not showing up for searches that are not relevant to your business.  If you’re looking for help and advice with this in Kansas, don’t hesitate to reach out to a local advertising agency that specializes in PPC advertising.

Managing your pay-per-click campaigns.

Once you have created your ad campaign, you’ll need to manage it regularly to make sure that it is, and will continue to be, effective.  Regular account activity is one of the best predictors of account success.  You should be continuously analyzing the performance of your ads.  Even 20 minutes a week can make a bit different.  Here are a few things that you should monitor and adjust as necessary.

  1. Add PPC keywords – Expand the reach of your pay-per-click campaigns by adding keywords that are relevant to your business.
  2. Add negative keywords – Add non-converting terms as negative keywords to improve your campaign’s relevance, as well as reducing wasted spent. 
  3. Split Ad Groups – Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you to create more targeted ad text, and better landing pages.
ppc-marketing

By continuously optimizing your pay-per-click campaigns, you’ll be able to grow your customer base and increase your ROI.  Don’t be afraid to reach out to your local advertising company in Kansas to help you with your PPC campaign.  Spending a little more money to get started on the right foot can increase your returns and decrease your costs in the long run.

How to Use PPC in Kansas City

If you are a business owner, you know that a successful marketing campaign is worth its weight in gold. So how do you go about running a successful marketing campaign? With all the options out there, it can be challenging to figure out where to spend that all-important advertising budget. 


Thankfully, we are experts at Salt Rank in Kansas City and are standing by ready to help you navigate the world of online media advertising. From Search Engine Optimization to PPC advertising, our expert staff is ready to help, no matter the size of your business.


So let’s take a look at one of these areas of expertise. PPC or Pay per click marketing and advertising. What is it? How does it work?


Pay-per-click (PPC) is an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked. The goal is to lead the person viewing it to click through to the advertiser’s website or app and then complete a valuable action, such as purchasing a product. One of these popular advertising platforms is search engines. They allow you to display ads that are relevant to what users are searching for. Advertising services like Google Ads and Bing Ads operate with real-time bidding, where advertising space is sold in a private, automated auction using real-time data.

How Paid Search Works

Every time there is an ad spot on a search engine results page (SERP), an instantaneous auction takes place for the keyword. A combination of multiple factors is used by the search engine to determine who will win the auction. These factors include the bid amount and the quality of the ad. To get involved in these auctions, advertisers use accounts on platforms like Google Ads to set up their advertisements and determine where and when they would like those ads to appear.

Keywords

Keywords lie at the center of PPC, connecting advertisers to users’ search queries. Advertisers can choose whether to match keywords with search queries exactly, or they can allow for variations such as the different ordering of the words, different spellings, or the inclusion of other words. It is also possible to have negative keywords which help to prevent irrelevant traffic as the ads won’t display from search queries containing those keywords.

Ads

ppc-kansas-city

Ads are what the users will see if the auction is won. They typically contain a headline, URL, and a description. On a SERP they can show up on top of the results or at the bottom of the page. Services like Google Ads and Bing Ads also provide features called ad extensions that enhance the appearance of ads. Some of these extensions include site extensions and call extensions. These extensions can increase the visibility of your ad, as well as communicating more information.

Ad Rank

There is more to winning the auction than just having the highest bid. Search engines also look at other factors to determine which ads should be at the top and most valuable spot. They consider the bid amount, but they also consider ad relevance and quality, the context and time of the search, the format, and whether ad extensions were used. The quality can be determined by things like the historical click-through rate, the relevance of the keyword to the ad/search query, and the landing page quality. Your ad should be high quality and relevant, but your company’s website’s ease of use and good user experience are also essential in determining whether and how often you will win the bid to have your ad displayed.


In short, it can be a somewhat complicated thing to figure out if you are just getting started. That is where hiring a service like Salt Rank in Kansas City can come in handy. They specialize in this type of marketing and have proven strategies to ensure success. They can provide you with benefits like:

Ad Creation

Because it all starts with the creation of your ad, at Salt Rank, we are always testing new ad concepts and comparing results to ensure we are using ads that generate the most ROI for you. This can help to ensure that you aren’t unintentionally wasting your budget on clicks that have no value to your business.

Keyword Optimization

While an ad campaign can never be perfect, we strive to get as close as possible. We continuously monitor, test, and optimize your ads to increase efficiency and cost-effectiveness. We research demographic data, performance reports and even check your clicks to try and ensure that unqualified clicks are prevented, decreasing your costs, increasing your conversion rate, and ultimately increasing the number of clicks you receive.


PPC advertising can be a great way to reach a high number of customers without it costing an arm and a leg. To ensure you get the most out of your advertising budget, consult with an agency to help you to navigate the world of online PPC advertising successfully.


Contact us today if you need help setting up and managing your PPC advertising!

Pay Per Click Marketing | A Beginner’s Guide

Pay per click marketing is an incredibly powerful marketing strategy that can help companies generate thousands in revenue. With the ability to set up a campaign in a matter of minutes, directing consumers to your company’s website, a company can start reaping the rewards almost immediately, making it an essential strategy for many companies.


So you’re probably wondering, how does pay per click (PPC) work?


If you are looking to improve the effectiveness and ROI of your marketing campaigns, then understanding how PPC works is essential. Many businesses jump straight into making their PPC campaigns then complain when they don’t see the returns they were expecting. By understanding how PPC works, users will have a much better chance of having a successful campaign.

How Pay Per Click Works:

ppc-advertising-kansas

When it comes to PPC, there are three main players: advertisers, the middle man (or PPC network), and publishers.

Advertisers

Advertisers are businesses or individuals who use PPC to promote their products or services. They pay the PPC network to display their advertisements on their network. Whenever a visitor clicks on their ad, they are charged money by the network. This is where the term “pay per click” came from.

Network

Networks are the websites where the advertisers display their ads. A few examples of networks are sites like Adwords, Bing Ads, Facebook Ads, or even Google. Networks charge Advertisers every time an ad is clicked. The amount they are charged depends on the keyword they are targeting and their competition. It can be anywhere from a few cents to tens of dollars for each click.

Publishers

Publishers are individuals who team up with PPC networks in order to earn revenue from displaying their adverts. Almost all publishers own some website which they can show adverts on. When website visitors click on these adverts, publishers receive a split of the revenue. How much they receive in the end depends on what keyword the user clicked and what the average bid of that keyword was. Many PPC networks introduced publishers with the aim of increasing the network’s display and potential audience. By having their ads displayed on more websites, apps, and videos, a more extensive range of users can is reached. 

The Bidding process

ppc-advertising-kansas

The way that a Network determines the cost to the advertiser of each click can be a complicated process. A keyword that is very common, and that has a lot of competition from multiple advertisers will be much more expensive per click than a keyword that is not as commonly used. Also, as there are only a limited number of advertising slots available on a web page, businesses need to battle it out to claim their spot. This is where bidding comes into play. Depending on the keyword you choose to bid on, you can also bid for the placement of your ad. However, it’s important to note that bidding for the number 1 spot is not always worth it. It is still possible to have a successful campaign by being in the number 4 spot. The chances are that you will pay a lot less than the 1st position, but will still receive relevant clicks. 

When advertisers create PPC campaigns, they are often given a choice between having advert displayed on the network, or displayed with their partners. The benefit of having publishers and partners means that advertisers can often pay less per click than they usually would.

Quality Score

Another thing to consider when devising a pay per click campaign is to consider the quality of your ad. Quality Score is Google’s way of rating the quality and relevance of the ads displayed. It is used to determine your cost per click, and also your ad position. Making sure that you have a good quality score can be the difference between paying a small CPC and a huge CPC. If you want to increase your chances of having a good ROI and a successful ad campaign, then you need to ensure that your ads have a good quality score. So make sure that you have a relevant ad with relevant keywords. A good CTR and a quality landing page will pay dividends in the long term.


If you are starting out with this, getting in touch with a company that specializes in this type of marketing can be a huge help. Using pay-per-click services the right way has great potential in helping your business to succeed.

What do Web Design Services Involve?

You know that you need a strong presence online, and that presence doesn’t start with social media, or a Google My Business Listing, it begins with a website. Building a website requires time and effort, but you are busy running and growing your business, and you need someone to take over the creation and maintenance of your website. You need a web design services company!

What web design services involve

webstie layout and design in kansas city

While you know you need a web design service, you aren’t quite sure what web design services involve. Generally speaking, web design services include everything that you need to make a web site online like

•    Branding

•    Logo design

•    Color palettes

•    Typography

•    Hosting

•    Graphic design

•    WordPress Installation & Customization

•    Web Page Design

•    Basic Search Engine Optimization

•    Submission to Google and other search engines.

•    Integration with Google Analytics or other web analytics

Why is having a web design service important?

web design services

Having a well-defined and organic presence on the internet is essential for every business as it helps to build trust with your customers and can be used to generate leads.  Having a well-designed and mobile-friendly website will help

•    Your ideal customers or leads to find your company

•    Increase and maintain your customer base

•    Customers to contact your business with ease

•    Build trust with potential customers

•    Give you a platform to own your own media

•    Help you capture and convert leads

What to Look for In a Web Design Services Company

Choosing the right web design service company requires you to find a wholistic company that can meet all the requirements you have for your website.

Take a moment to think about what those requirements may be. Start with the goal of your website and then work backward. Think about what features you will require, and which features are nice-to-have and which are necessary to the functioning of your business?

Here are some sample questions that will help you choose the right web design service company.

Do you already have these things, or do you need them?

•    A domain name

•    Webhosting

•    Content Management System (WordPress, Shopify, etc.)

•    E-mail addresses (POP3/Webmail)

•    Database

If you don’t have any of the above components for your website, you may need to opt for a full-service package with a web design company.

checklist for web services you need

What functionality do you need for your website?

•    Do you have a preferred programming language you want to use?

•    How much bandwidth do you expect to use?

•    How much disk space do you need?

Answering these questions will also help you determine how much you will pay or need to pay monthly for web design and maintenance.

Now that you know what your needs are, you can start looking for a web design company to help you execute your plans!

What questions to ask of a web design company

When you approach a web design company ask them the following questions to see if they are the right for for you and your business.

•    How fast are their connections?

•    Do they have a back-up and disaster recovery systems in place to protect your data?

•    Do they require you to make payments in advance or are fees monthly?

•    What is their customer support like?

•    Do they have a reasonable response rate?

•    Is their staff knowledgeable?

•    Can you access your website at any time via an online website manager or an account control panel?

•    Are online support manuals and tutorials available for you?

Now that you you have all the information to find the right web development company, you may be wondering about the team of people you will be working with.

Quick Outline of a Web Services Team

Account Manager – This is the person who you liaise with regularly and communicate your website needs to.

Graphic Designer – The graphic designer will create any logos and graphics that will be on your website.

Web Designer – The graphic designer and web designer may be the same person, and they oversee creating the Photoshop layout in HTML, CSS, and other web languages.

Developer – After the HTML code is deployed, the developer will connect the database with your website.

SEO Manager – This person will optimize your website so you can be found on search engines. If you also sign-up for an SEO package, blog posts are included in this person’s role.

Database Administrator – If you have an extensive database, this person will handle all your data.

How SaltRank works to create you the perfect website

Step 1 – Identify Your goals

We work with you to find out your goals and help you to determine what the purpose of your website should be. We have worked with various industries from senior living to fashion and have experience in creating B2B websites and B2C websites that convert

Step 2 – Define the Scope

Once we know what your goals are for your website, we can determine the scope of the project and create a realistic time lien for you based on your budget.

Step 3 – Create Your Sitemap and Wireframe

With a well-defined scope, we can start creating a sitemap and define all the content and graphics that will need to be featured.

Step 4 – Create Your Content

We will start creating the content for each individual page outlined in our sitemap and utilize SEO best practices on each page.

Step 5 – Test and Launch Your Site

This is the fun part; we will test your website to make sure it all works properly for your visitor. We will invite search engines to crawl your site so it can rank on Google, Bing, and other search engines.

Once everything works properly, we can also help you launch your website on your social channels and through paid advertising.

Step 6 – Maintain Your Website

We will continually monitor and maintain your website as web standards change. If you need to make updates to your website or expand your database, we will always be there to help.

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Use this information to choose the right web design services company. If you are looking for a consultation on building your perfect website, give us a call for a free 30-minute consultation today!

Easy Tips You Can Use To Generate Leads Using SEO

For online marketing in Kansas City, lead generation is key to the success of your business. However, many people find that their attempts at lead generation don’t work. If you are in the same situation, you have probably wondered, what am I doing wrong?


The answer is usually pretty simple. You likely have not used SEO (or search engine optimization). If you are not using it, you need to start right now.


Applying SEO to your website will make it more relevant to your customers. Meaning Google is more likely to show it to them. You’ll be much more successful if you apply SEO when you do online marketing in Kansas City.


Don’t get intimidated by SEO! Here are our tips for your SEO lead generation strategy for your online marketing in Kansas City.

Find the Right Keywords

Without keywords, Google is going to have a hard time knowing when to show your website. One strategy is to use keywords that are often searched for but then you’ll have too much competition. Choose keywords for your niche audience that have a somewhat lower search volume.

Look at What the Competition’s Doing

Backlinks are links to your site from another site and show Google that you’re a trusted source. You can help build authority by having reviews of your business or product on other websites, someone referencing a blog you wrote, or social shares.

Create a Responsive Website

More and more people are using their mobile devices to perform searches and look up websites. Some estimates put the numbers at 60%! Your customers will leave your website if it’s hard to read on a mobile device. Make sure your website has a responsive layout to adapt to any screen size.

Don’t Ignore Your Online Listings

Make sure you claim your business in online directories. This is especially important if you’re a local business. These are opportunities to market yourself and drive traffic to your website.

Your Location is a Keyword

If you need people to walk through your storefront or office to make sales, use your location as a keyword. Your website will show up for people in your local area. They can work with you, unlike someone across the globe seeing your website.

Get Positive Reviews

In a market with so many choices, most of us rely on reviews to make our decisions. It goes without saying that your customer’s experience is your number one priority. However, after you provide that great experience, make sure you ask for reviews. The higher your ratings on trusted review websites, the more customers will seek you out.

Create a Blog

Blogs are a great lead generation tool. They give your customers relevant information and show your expertise. Optimize your blog with SEO for the best results.

Guest Blog for Others

Guest posting is writing a blog post for a blog in a resource your audience trusts. It helps build your trustworthiness. All you have to do is offer to write a blog for someone else’s website. These collaborations can be one time events or ongoing.

Optimize Images

Since Google can’t actually see your images, you can use Alt tags to describe an image to Google. This makes your images show up in searches and provides another way for people to find you.

SEO Lead Generation Strategy

SEO should be a vital part of your lead generation strategy. We hope you can use these tips to up your SEO game. Need more help with your online marketing in Kansas City? Contact us, and we can work with you with SEO and lead generation.

Kansas City Online Marketing: How to Generate Local Leads

If you are a Kansas City business, you can generate more local leads when you use Kansas City online marketing. Most companies generate the highest quality and greatest amount of leads through Google Searches. You know that you need new leads to grow your business, but how do you get them?


The answer is simple: Search Engine Optimization or SEO for short.

Kansas City Online Marketing firm or DIY?

Using a Kansas City Online Marketing firm like Salt Rank to improve search engine optimization is the way to get your website to rank on search websites like Google and Bing. The reason you want to show up on search pages is that the people who are searching for a solution to their problem and looking for your business right NOW. When they click on your website, it is a chance to turn a visitor into a customer.


If you want to try to DIY your SEO to generate leads, we will take you through the five easiest ways to do it. Keep reading for super useful information you can use today.

First: Find the Right Keywords

Keywords are the words that people type into a search engine to find the answer that they are looking for.


What you need to do is find the keywords that your customers are using and optimize your homepage for them.

keywords for kansas city online marketing

How do you find the right keywords?

1 – Take a look at what terms your customers are already using. You can find this information through your Google Search Console or Google Analytics.


2 – Ask your customers how they found you. A simple way to know what keywords to use is just to ask existing customers how they found you. If they say ‘Google’ ask them what search term they used to find you.


3 – Think about localized keywords like

  • [service] near me, e.g., plumbers near me
  • plumbers in [Kansas City]
  • doctors in [Kansas City]


Once you know your keywords, optimize your website for it! Make sure your meta description on each page is targeted to your keyword.

Do not overlook the importance of local keywords!

Why?

1 – Half of the people who Google a business physically went to the store within 24 hours.

2 – 60 percent of Americans use search to find out local products and services.

3 – Most people (71%) look the location of a business up to see that is real and get directions to it.

If you don’t know where to start with keyword research or optimizing your website, contact us today to get a free quote and consultation.

Second: Claim Your Google My Business Listing and All Other Local Listings

city photo of kansas city online marketing

If you have a local bricks-and-mortar store, you need to have a presence on local listing websites. Not only will this create great backlinks, but the people looking for your product or service will be able to find you.


Once you have your My Business listing, work hard to generate positive reviews. Over 85% of your customers trust online reviews. These days, they are just as powerful as a recommendation from a friend.


Salt Rank has a robust reputation management system that enables you to get 4- and 5-star reviews from your customers without having to reach out to the one by one.


However, if you are just starting out, you can ask your customers individually for reviews, and this will help you rank better on search pages.

Third: Write Blog Posts Consistently

kansas city online marketing girl writing

Blogs combine everything needed to reach visitors, engage them, and keep them coming back. Generating leads is easy when you have a great blog.


‘Consistent’ varies from industry to industry and business, but you should be posting a blog at least every 10 days.

But how do you write a great blog post?

Choose a great topic

Always write on a topic that is relevant to your customer. If you aren’t sure the type of content they want to see, you can start with your keyword research or thing of the frequently asked questions you get.

Create an outline

Write a great outline with the major points that you want to hit in your post. Then write the conclusion first. This will help you fill in the blanks as you write.

Create user-friendly and high-quality content

Notice how we are answering all your questions and writing in a friendly tone?

Publish content that’s easy to skim

Use a lot of headings and bullet points in your blog post to make it easy to read. Like these bullet points here!

Create engaging titles

Make sure that your titles speak to a problem or your customer in general. There is nothing worse than a dull, generic headline

Note: Make sure your headline is no longer than 70 characters

Use keywords

People can’t find you if search engines don’t know what you are writing about. Make sure your post is full of the keywords you want to rank for.


If you don’t have time to write blogs or don’t consider yourself a strong writer, Salt Rank is a Kansas City online marketing firm that can help you create high-quality, compelling blog posts consistently.

Fourth: Guest Post

podcast and backlinks kansas city online marketing

Now that you are writing posts consistently, you are ready to guest post. This is a great way to build authority and get backlinks!


If you aren’t a great writer, you can be a guest on a local podcast or do a video Q and A with a local YouTuber.

This may seem like a lot of work, but there are some excellent reasons to guest post

You Can Establish Authority in Your Niche

When you show up on someone else’s website, their audience will see you are a credible source on the topic they are interested in. Make sure you are only guest posting on quality websites. Their authority will rub off on you.

You Will Get Better, Local Backlinks (this is good for SEO)

Remember when we talked about backlinks above? Getting a link to your website from another local business will help your rankings when people are looking for ‘hairdressers near me’.

Your Writing Skills Will Improve

The more you write, the better you become. Practice makes perfect!

Your Social Media Will Benefit

People love to share what is new on their social media. When they share, you will be exposed to their audience, and a small percentage of them will find you on social. It’s not a lot, but if you are featured on a page with a large following, you will get lots of followers.

Brand Awareness

Guest posting or being a guest on a podcast is an excellent way to build brand awareness. Like in benefit #4, your message and brand will be exposed to hundreds, thousands, or hundreds of thousands of other people!

Fifth: Optimize Your Images

optimize images on website kansas city

If you don’t have alt-tags, or image descriptions, or are not using progressive JPEGs, you aren’t doing SEO properly.

Why use alt tags?

Google can’t see, so it relies on your image descriptions to know what users are seeing.

Why use progressive jpegs.

Google prioritizes page load speed, and if you have large files that take forever to load, you will be penalized in the search rankings. Making your photos, progressive JPEGs will help your website load faster!


When you optimize your images, your website can show up in image searches, and your site will load faster.


You don’t want to show up on page six of Google, so optimize your images!

Here is a mini checklist you can use to optimize your images

1 – Save your pictures as a progressive JPEG

2 – Strip your picture of the metadata if it is too big

3 – Change your titles to describe what the user is seeing accurately

4 – Add alt tags

5 – Use the caption section (is you have WordPress)


Now you have all the tips you need to generate local leads to grow your business, by using SEO.


If you are too busy running your business and need help, you can contact Salt Rank, your friendly neighborhood, Kansas City online marketing firm!

Google Algorithm March 2019 Update

Google just rolled out a new update in March and you may have seen your client’s rankings and search traffic take a drop. If you are looking for answers, then you have come to the right place. This is an opportunity for Digital Agency Kansas City to benefit. We will take you through the Florida 2 update and the steps you can take to rebuild your client’s traffic.
This update really touches on a few key things, authority, relevancy, and user experience. As a digital agency, there is room for you to improve your customer’s traffic and ranking on Google by taking note of these things.

This new update utilizes a link distance ranking algorithm that determines the activity between websites. Depending on this ranking, a website can be considered more ‘trustworthy’.
The purpose of this is so Google can determine whether a website is spammy. How do they determine this? By checking to see if the website has links to other spam websites or if a website links to a normal, useful website that users want to see.
That being said, links aren’t the final, determining factor in your business ranking. The more important reason to care about links is to build your relevancy and authority in a certain niche. If your link is surrounded by relevant keywords, then your website will be more relevant in the eyes of Google for those keywords.

 

What does this mean for your digital agency? 

 

Build the right links from the right people. Links are all about quality and you should avoid artificial link building where you can and avoid linking to spammy websites. If you help your clients create content that is authoritative and solves a question or helps with further reading, then you will get organic backlinks from other useful websites.

 

Build your authority

 

Speaking of authority, you must balance authority with relevancy and your user’s expectations. Just because you have an expert write your blog post, doesn’t automatically mean you will rank well. Google will rank your pages based on users getting the answers that they expect! Your website may not have the best answer, but if it is the answer that users expect to see, or want to see, then your website will rank better than your competitions.
Make sure that all your posts have an author listed. Why? Because if you don’t have an author, it is impossible for Google to know if it was written by an IT expert or a high schooler. Google looking for authors with expertise in the subject you are writing on.

 

What does this mean for you?

 

Make sure that you are listening to your target audience and answering the questions that they have in your industry. For example, when people google ‘digital agency Kansas City’, make sure that you are answering the questions that people expect to be answered. This may mean you are writing about what to look for in an agency or a listing on the top trends that agencies are looking for in 2020.

As long as you answer the questions along the buyer’s journey, you will be rewarded for it. Most of your clients don’t know where to start, so this is a golden opportunity for you to delve deeper into your target markets mind by answering their ‘how-to’ questions through your content.

 

Focus on User Experience

 

The user experience encompasses many things like mobile first, removal of aggressive or misleading ads, and, like we motioned earlier, giving them what they expect to see.

 

Expectations

 

Make sure your clients are ANSWERING the questions that their users came to their website to see. Create content that doesn’t stray too far from the topic at hand. If there is additional information that supports the answer, make a different blog post about it and link to it.
You really must focus on the user experience and look at content as a public service and not a way to make money right away. Which brings us to the next subject: advertisements.

 

Advertisements

 

Google is taking a hard stance on aggressive, misleading advertising that ruins the under experience. If your client has low-quality ads all over their site, they will be penalized, and this is your opportunity to get them big traffic gains by addressing this issue.

 

Mobile First

 

With mobile-first indexing, make sure you are paying attention to your mobile site having the same content and links as your desktop site. Google is looking to see the mobile and desktop sites are congruent.

 

What About Click Through Rates?

 

You may be wondering why we aren’t talking about click through rates in regard to this update. Again, Google is here to please the end user and give them the information that they want, but click rates are not the metric to be looking for. A bounce back to the google search page is more about the algorithm not providing the right search result than the content on your page. That being said, if your content answers the search query you want to rank for, then you will be rewarded if the user stays in your site and the bounce rate is lower.

 

Bottom line

 

Digital Agencies in Kansas City can take advantage of this update by encouraging their clients to focus on quality content, superior user experience, fair advertising, attention to technical SEO. Make sure you encourage your clients to improve 100% of their issues instead of focusing on just links or ads.

To achieve 100% improvement, make sure you are helping them to meet the Google user’s expectations, avoiding spammy ads and links, and using credible sources that answer questions along the buying journey. Never frustrate your user even if that means removing low-quality advertisements from the website.

Always ask: Is my client meeting their users’ expectations? Are we answering the right questions? If you answer yes to these questions when the next update comes, you’ll be ready.

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.