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On Page Optimization: Important Factors To Consider In 2019

The process of search engine optimization involves two major parts – Off Page Optimization & On Page Optimization. Off page optimization has more to do with promotional methods outside the website like posting links, using social media to achieve a better ranking in the search results etc.

On the contrary, On Page optimization forms the base for search engine optimization and refers to all the steps that can be taken directly within the website to improve its search engine ranking. It is the process of optimizing the individual web pages that comprise the website. It includes the content of the webpage as well as the HTML source code of that page. Basically, on page optimization techniques involve optimizing the code and content of each web page of the website. When looking for a business to do your optimization, look for a reputable Kansas City Online Marketing company. You need a company that will focus on the following factors to achieve better On Page Optimization of your website.

1. Optimize the title tags

The title tags are one of the most important factors that can help with page optimization. Title tags are used to determine the intent of your page by search engines. A Google bot will list your website in the search results only if it sees the searched keywords included in your title tag. The closer your keyword is to the first few words of the title tag, the higher priority it is given by the search engines. That is why it is recommended that you start your title tag with the keyword. Another great idea is to add modifiers in your title and title tags. Words like ‘2019’, ‘review’, and ‘best’ are considered modifiers. These words are likely to be used when a user conducts a Google search and using them in your title tag can help you increase your ranking for long tail versions of your keyword.

 

2. Meta Description and Meta Tag Optimization

A Meta description tag is a short summary that is used to describe the content of a web page. Your website should have a Meta description focusing on your business and services. This piece of information is called ‘the selling snippet’. This snippet might be picked up by Google to display in the search results. If the user finds this information useful, they are more likely to visit your website. Increasing web traffic is the goal, and therefore, it is important to make your meta description interesting and precise. You can also add your contact number or a toll-free number so if someone is looking to contact you, they can directly call instead of visiting your website. Like the Meta Description, Meta tags are a set of keywords that you select for each web page. These keywords have to be well researched and relevant to your web page and posts.

 

3. Keyword Optimization

It is important to decide relevant keywords with appropriate research. There should be an optimum number of keywords in your posts to drive traffic to your website, but this does not necessarily mean that you should overuse those keywords. This would make your website unreadable and would turn away visitors. You can make use of several free tools available online and shortlist a few that are relevant to your subject matter. You can also use some long tail keywords involving common words like “top”, “cheap”, “best” that can be easier to rank for. To please the Google Gods, try to keep the keyword density between two to five percent.

 

4. Optimizing URL Structures

A study found that the shorter a webpage URL is, the better its Google rank turns out to be. That being said, it is important to make your URLs keyword rich. Use hyphens or dashes to separate words in your URL as Google does not identify underscores.

5. Content Optimization

Longer content is ranked higher by Google search engines as compared to shorter articles. Make sure your articles and blog posts are long and engaging, ideally ranging from 1800 to 3000 words. Of course, they should have good quality, and include relevant information for the reader. Also, make sure you add the relevant keywords within the first 100 words of your post. Don’t forget to add adequate internal links in every post. This helps the user browse related information within your website itself instead of doing a Google search again. The best example of internal linking is Wikipedia.

6. Heading Tags

Using proper HTML tags <h1> and tags <h2>on your post’s headings and subheadings is a good idea. This effect not only makes your post readable and structured but also makes navigation easy. Headings are the largest words on your post and hence the search engines tend to give them a little more weight than the rest of the page. It is even better if your keywords can be included in your headings although using it repeatedly without relevance will make it less important.

7. Image Optimization

A webpage is bound to have many images inserted in its posts. The images should always have an alt tag and an image description. They help in describing the image to the user and also help them to understand the purpose of the image. These tags help the search engine crawler index the image more accurately. Thus, the image description should always consist of the relevant keyword to improve your search rankings.

8. Video Optimization

Any business should concentrate on two types of videos: educational and emotional. It is important to optimize the multimedia content just as we optimize the written content to get the best out of it. Also, it is important to make your messages easily understandable through videos. The title of the video should be simple, short, engaging and should include the keywords. The description of the video should be concise, precise and target oriented. It should include your primary and secondary keywords through text. A perfect thumbnail image is the deciding factor as to whether or not a visitor will watch your videos – it is even more important than the title! An eye-catching and relevant image can get the audience’s attention quickly. Also, always include subtitles in your videos as many people tend to watch videos with audio off.

 

These eight techniques by a reputable Kansas City Online Marketing company for on page optimization will help search engines crawl your entire website effectively. This will lead to a better ranking in the search results and create enough traffic to your website.

 

Mobile-First Indexing In 2018: 3 Things SEO Experts Should Do Right Now

Google is consistently working to create a better search experience for all the users. Thus, many of the previously employed SEO techniques are rendered obsolete and now no longer work.

 

 

Google’s Gary Illyes accurately pinpointed 2018 as the deployment year for mobile-first indexing. It is imperative for SEO Experts to ensure that your website is perfectly optimized for mobile use and searches that all pages of the website work properly so that it increases website ranking and traffic too.

 

Proactive steps for SEO experts in order to maximize ranking opportunities

 

#Create Responsive design

 

This is one of the most crucial aspects if you want to rank well on the mobile-first index. Responsive design is not only about making things fit on a screen, but it’s also about keeping your site usable.

 

A few tips on how to build a responsive masterpiece

 

1) Classify default zoom

2)Position fluid element widths and heights

3)Resize website images in order to ensure that images are mechanically scaled as per the screen size

4)Employ breakpoints which are more design-oriented rather than device specific

5)Devise a mobile menu

6)Adapt font sizes and style

 

#Deploy a Smart Website Builder

 

A mobile optimized website builder will make your website responsive to mobile gadgets. In a split second, it identifies whether a visitor is using a Smartphone or a tablet and thus automatically adjusts the layout of your website in order to fit the size of the gadget. Having a well-designed and responsive website is not just enough for mobile optimization but speed is also essential. Mobile users expect pixel-perfect images together with instant rendering time. Therefore, SEO Experts can now use a Google Preferred website builder which upholds Google’s best practices for building super fast web experiences. Duda’s widget builder also helps web developers to insert elements which are not native to its platform.

 

#Create Valuable Mobile-Optimized Content


It is imperative to create new content which is unique and informative, but at the same time, you will need to syndicate your content. Nowadays articles, movies and TV shows are watched on mobile.

 

Some tips to ensure that your content is optimized for mobile:

 

1)Make use of new mobile applications in order to promote engagement.

2)Build high-quality content which tells stories so that mobile users are ready to spend long sessions on your website.

3)There are varied kinds of contents which you can use; such as GIFs, infographics, articles, high-quality images and videos. Cater to all kinds of visitors having different interests by incorporating all possible angles.

4)Crisp and short headlines attract users. Avoid long headlines. Last but not the least, feedback is crucial.

 

Even if you possess good knowledge in SEO, you will still require the services of a professional SEO company in order to keep up with the new trends and enhance customer traffic. Proficient SEO experts will assist you in helping find customers by implementing innovative and latest techniques.

Why are People Afraid of SEO?

 

seo company in usa

If you are a start-up or big business owner, you must have heard a lot about learning SEO and implementing a digital strategy for your company. So, you spend some time and build a website for your business but the website is still not optimized enough.

 

Does this sound like you? As a business owner, you don’t want to deal with all that SEO stuff. From everything you have heard, search engine optimization is too technical, consumes too much time and does not guarantee results. So, why bother? A lot of business owners feel this way. They hesitate to hire the professional SEO agency irrespective of how much they have heard about how necessary it is. Let’s have a look at few aspects why people are reluctant to go through with it:

 

SEO Takes Too Much Time

Those who are new to SEO often feel reluctant to start a time-consuming and pricey strategy when it seems that all effort is done in vain. Be patient. Here is the best option – hand over all the SEO tasks and responsibilities to a digital marketing company while you spend time running your business.

 

It is Not a Magic Formula

If you think that SEO works magically to get you immediate online success and profit then you will be frustrated for sure. It takes time before you will see a return on investment. SEO is an invaluable strategy for every business and cannot be ignored at all. Be patient and look for logical approaches instead of magic.

 

SEO is Too Technical

Many business owners think that SEO is a complex technical process and it requires it to be done by a smart computer nerd or web developer. However, this is not the case as SEO is more about strategic diligent tasks that can be done by anyone. There are technical elements to it but you don’t have to worry about agencies overwhelming you with strange claims and lots of industry-specific terms. A good agency will walk you through each and every part of the SEO strategy.

 

The Punishment and Penalties

It is true that there are a lot of potential penalties to achieve rankings through bad practices. That’s why it’s important to build strategies around the known best practices. It’s good to use an experienced team of seo experts who have a long history of providing effective strategies that are profitable and result-driven too.

 

Getting Traffic but Not Customers

Learning about keyword analytics and coming up with buyer personas help you get ideas which words your website are ranking for and which ones are being used to find your website. You can find out keywords based on volume, level of completion and relevance. This way, you will be able to target the audience which is ready to convert from normal traffic to paying clients.

 

Hopefully, you are less afraid to try dipping into SEO. Don’t hesitate to learn SEO as there are plenty of YouTube tutorials available or else the right SEO agency will do the great work needed for your business to grow and expand.

4 Steps to Making your PPC Campaigns Voice Search Compatible

pay per click services

Here is a step-by-step guide to win over voice searches in your PPC campaigns.

 

Do you know one in five mobile searches was made by voice last year?
The trend is changing. Nearly 70 percent of recorded mobile voice searches were of conversational language. Technology is there to make life easier. And with the emergence of voice searches, it continues to build a deeper, at some times questionable, relationship with the smart devices.

 

That’s not all! Voice search is also turning more natural and rewarding. With a 20 percent chance that any mobile search will be a voice search, it is an important time to get ahead of this trend and start shaping up your PPC accounts.

 

If you are in business and wish to make a profit utilizing Intelligent Personal Assistants (IPAs), such as the Siris, Alexas, and Cortanas, you need to know how you can use PPC campaigns to optimize voice search traffic.

 

Learn four easy steps to create efficient PPC campaigns for voice search:

 

Step 1: Check if your campaigns are receiving voice search traffic

 

For this, export a search query report from AdWords. And if you are managing a high-traffic account, a 30-day lookback window will be suitable to check out. Now filter search terms for the most used personal assistants. Create a column for “search query word count” and check for all queries over six words. This is similar to a more long tail/conversational query.

 

Step 2: Look for your negatives

 

Once you are done with search query gold mining, it is the right time to find your voice queries that might be slightly relevant, but not be ideal for your campaigns. In such cases, adding phrase negatives will help prevent further low-quality impressions.

 

Step 3: Check your existing negatives

 

When you have a legacy campaign, with potentially years of performance data, you have to add low intent/research-based phrase negatives to your campaigns. And to take the most advantage of increased voice search, you can consider removing negatives such as:

 

  • “when does”
  • “where do I”
  • “how to”
  • “near me”

 

Lastly, look for IPAs names within your existing campaign list.

 

Step 4: Build out voice search keywords

 

By now your phrase and broad match keywords will be beginning to pick up voice searches within your campaigns. However, you likely will not be capturing all of the high-value potential queries. So, after exporting your search query list, followed by filtering for voice search queries, you have a pretty good idea of what your ideal audience is searching for.

 

With the help of a keyword tool of your choice, you can begin to build on these long-tail search queries. This is essential to ensure you make the most of your voice search traffic. Later, you can add more conversational-type keywords for your campaigns.

 

So, with only a little bit of analysis and some simple questions to Siri, get started to start testing additional voice search queries in a low-risk environment.

 

4 Simple Ways to Protect Your Site Against Negative SEO

seo experts

If you have been overlooking the significance of negative SEO, you missing something important. Find out in detail how you can protect your website from its consequences.

 

Wondering if there are any SEO techniques which could be used to break the rules to ruin a site’s reputation? Can these decrease its rankings in search engine result pages (SERPs)?

 

Or simply, is Negative SEO real?

 

Well, the answer is YES. Not only negative SEO exists but also it has become a legitimate danger.

 

What is Negative SEO?

 

As per Search Engine Journal, “Negative SEO is the practice of implementing black hat SEO techniques on another site.”

 

While the entire SEO landscape has changed in the last 5 years, ranking in Google’s top 10 search results has become a big challenge. Definitely, black hat techniques don’t work anymore. And yes, these can damage your site beyond repair. And this lead to creation of a new type of SEO, called ‘Negative SEO’.

 

Here are some techniques that black hat practitioners can use to reduce your search rankings. Check in detail how to safeguard your website.

 

Google Search Console Email Alerts

 

Do you know you can use Google’s very own Search Console to prevent negative SEO attacks? You might have come across the email alerts sent by Google when:

#Your pages are not indexed

#You get a manual penalty from Google

#When your site is being infected with malware

#You have server connectivity issues

 

Hence, connect your website with Google Search Console and enable email notifications. So, now you’ll receive email alerts from Google whenever there is an issue with your website.

 

Site Speed

 

Of course, site speed is a critical ranking factor. In case you find your site has a high loading time, ensure it’s not because someone is sending thousands of requests per second to your server. If this comes to be true, you need to take an action as soon as possible. For this, monitor your site speed once a week at least. You can use any of the following tools:

 

#GTMetrix

#Varvy Pagespeed Optimization Tool

#Google’s PageSpeed Insights

#HubSpot’s Website Grader

 

Regular Backlink Audits

 

 

One of the most common negative SEO practice used by spammers is to build low quality links for your site. Hence, performing regular backlink audits can help you protect it from potential SEO attacks. You must monitor your site’s backlink profile on a constant basis to avoid any suspicious new links. Use reliable tools such as “Ahrefs” or “Serpstat”. With these you can set email alerts and these will notify you when your site gains or loses a backlink.

 

Duplicate Content

 

Another common negative SEO methods employed by spammers is content duplication. For this, you must check if your website has duplicate pages on the internet. Use Copyscape or simply add your website or the body of the article to any reputed tool of your choice. It will show you if your content is being published elsewhere, and you can take an action against it.

 

Remember, negative SEO is real. However, following essential and timely preventive measures will help mitigate the loss.

 

Ever dealt with negative SEO? Have any preventive steps to share? Let us know your tips and ideas.

Best Design Principals For Reducing Your Bounce Rate

Once a new website is created, it is set to compete with millions of other sites having similar content or operating in the same niche. This spontaneous competition is for the attention of visitors and will continue as long as your website remains active.

 

It becomes imperative to attract and keep your visitors. How do you achieve that? You need to grab your visitors’ attention. While this may sound very simple, designing an engaging user experience doesn’t come easy. The job requires that you not only build amazing content but also design very catchy ways to present your content. If you really want to have a firm grip on your visitors’ attention then get ready to follow these top web design principles:

 

Create amazing content

 

This is the first step yet the very foundation of your website. You have to create content that will attract visitors to read through. The content shouldn’t be too detailed or overloaded with irrelevances. Again, the text shouldn’t be so technical to understand, rather it should be explicit and simple to understand. It should be brief, natural and as SEO-friendly as possible. An SEO expert will tell you more.

 

While the text makes up the content, it should be backed by compelling visuals which will brighten up the page, catch your viewers and make them want to read more. The accompanying images should be in the format of JPGs or PNGs. The images should also be considered which will affect the speed and ease of loading them.

 

Optimize your images

 

As much as possible this principle should be treated very importantly. Why? Because nothing kills your visitors’ engagement and keeps them away from your site as images taking the whole time to load. You need to optimize your images to a better resolution and file size. The following tips will aid you further:

 

  • The images should be kept at reasonable dimensions to maintain the original contrast
  • You can make use of image compression to reduce the size
  • Images for web should be saved at 72 pixels per inch
  • Transparent images should be limited as much as possible or even totally avoided

 

Create a great experience

 

You have to share great stories with your visitors or highlight new products in a captivating way to keep them around longer. A better way to ensure this is to try out a parallax design which is making ground in the entire design industry. This new style is around creating 3D effects as moving elements. This gives a more dynamic experience to your visitors and compels them to spend more time scrolling up and down.

 

These web design principles mentioned are important for creating an effective website. They will go a long way in not only attracting visitors but will keep your visitors. Build a website that you’d want to spend time on yourself!

How to Become an SEO Expert in 2018

 

seo experts

 

Today, SEO experts play vital roles in every business’s marketing, particularly with the growing competition these days and proportional advancement in digital technology. In a nutshell, SEO is one form of digital marketing proven to be responsible for over 50% of the entire traffic on an average webpage.

 

This implies that SEO ensures earning top ranks in Google’s search order while causing substantial growth to your business and increasing revenue.
Now the big question is, how does one become an SEO expert to earn those hot spots?

 

Becoming an SEO expert requires good knowledge of SEO services including up-to-date practices as well as how to measure your results. The following few steps will help keep you up with the latest developments while equipping you with the competence of an SEO expert which will be of benefit to any enterprise.

 

As an absolute beginner, you need to first acquire basic SEO knowledge. This is the first primary assignment for anyone who aspires to become an SEO expert or specialist. Even for those who have had experience, it is still important that you study and continually practice the fundamentals because this increases the level of your SEO impact. Some of these fundamentals include;

 

Analytics: you need to first understand Google Analytics. The Google Analytics Academy will help. Also, a good knowledge of the Google Search Console which has an array of functions will also help. This can be accessed using this guide.

 

KIPs: You need to know and continually analyze the key performance indicators (KPIs), knowing what data is necessary and how to improve your use of this data.

 

Data Analysis: To rank high in search engines, there is the need to know how to perform back-link analysis and management.

 

Keyword research: A vital skill for every SEO expert is identifying the appropriate keywords and also knowing the different ways to find them. In addition, continuous validation of your keywords is also important. This can be achieved through performing analysis on the competitors.

 

Page-level optimization: For an SEO expert, there is the need to understand how to optimize organic landing pages for easy target by keywords especially if you want to rank at the top in Google.

 

Site architecture: To become an SEO expert, one of the fundamental skills you must possess is how to arrange and structure your website. This is because a well-structured site will help increase traffic to the site, improve user experience and reduce the number of back-links needed to rank high.

 

To wrap up, the key to becoming an SEO expert lies in your ability to put into action all that has been explained so far. It is also important that you do not nurture the fear of failure, rather be volatile and continually apply your strength to learning more.

Important Google Ranking Factors for Better Local SEO Results in 2018

Local SEO

Search Engine Optimization (SEO) is an exceptionally dynamic field that evolves more and more rapidly with each passing day. An owner of a website would surely love to see their website come in at rank one on the results page of a search engine.

 

Well, here are some of the important Google ranking factors for better local SEO results compiled by abiding to all of Google’s algorithm rules for 2018!

 

1. The Best Content gets the Best Rank!

 

Content with a high ranking is referred to one covering a broad spectrum of its respective subject. The content must provide a quality real value to the user and should also incorporate engaging visual content complementing the written content. The site with good quality content always gets the higher rank.

 

Thus, it’s always considered to be wise to focus on the quality of the content and not the quantity.

 

2. Focus on the Backlinks!

 

Backlinks are amongst the strongest ranking signals in Google’s search algorithm. The more links one has from various high-authority domains, higher the chances to rank high for top keywords.

 

Especially, the online marketers should pay attention to their backlink profiles as the recent updates such as “*Penguin 4.0*” filtered sites with low-quality backlink profiles.

 

3. Make your Websites Mobile Friendly!

 

According to the mobile-first indexing introduced by Google, a website’s compatibility with mobile has a great impact on its search rankings. In the old times, web designers used to build desktop versions first and then came the mobile. Nowadays, as the mobile usage has surpassed desktop, websites should be designed in a way to run smooth and properly scale even with mobile versions to provide a better user experience.

 

Google’s mobile-first approach is already altering the search results, especially when it comes to local results. A user now receives the results that better targets the current location he/she is in. Thus, the developers and designers should work accordingly.

 

4. Ensure your Website has Good Page Load Speed!

 

In accordance with the mobile-first indexing approach from Google, a webpage’s speed has become more essential than ever. Websites with slow page load speed will really find it difficult to rank amongst the topmost results. The objective of Google with these updates is to provide users with the search results which include the websites that provide the best user experience to the ones visiting to it.

 

5. Keep in Mind the Brand Power!

 

The searches with a brand name provide a strong signal to Google’s search algorithm. The more traffic a website receives from the branded searches, the more it will be noticed by the algorithm. Also, it has been noticed that social signals from the social media like the Facebook, Reddit, Instagram, Pinterest and similar sites help the site achieve high search rankings.
Sites that can succeed in combining the brand power and social signals with efforts across all other SEO channels always achieve greater search visibility and rankings.

 

Abiding by the factors stated above, you can make your website achieve higher search ranks! Good luck!

How to Choose the Best SEO Company for your Business?

 

Are you on a quest to find an SEO Company for your business? Don’t know which one will be the best for your business? Well, it’s obvious to feel little confused when you want to hire good and affordable digital marketing services.

 

Spending money on digital marketing and seeking fantastic results from that investment can be a challenging task for business owners. Here we have elaborated the best tips to consider when choosing the right SEO Company for your marketing needs:

 

  • Size of the SEO Company: The ideal fit to your SEO needs will be the firm which has all the experience and the sufficient team required. As a business, it is important not to hire an agency that does not have all the necessary resources to meet your requirements.

 

  • Keyword Optimization: The words your customers use while searching for your products and services should be integrated into your keyword optimization strategy. Your ranking will depend on the quality and density of keywords in your content optimization strategy.

 

  • Customer Relationship Management: The right company for your SEO needs would be the one which listens to you and customizes its strategy as per your business and brand. So, be sure you have a good communication with your SEO services company.

 

  • Link Building Strategy: When hiring a digital marketing company, you should ask them about their link building techniques. As the strategic placement of backlinks can boost your website’s rankings, it’s essential for you to understand its importance and execution too.

 

  • Affordability: It is not at all necessary that higher costs will reap better results in digital marketing services. You should always compare different SEO agencies with the price they are asking of you. It has to be affordable and within your budget as well.

 

  • How will they Boost your Page Rank: Ask the SEO Company how will they boost your website page rank? What will they do for higher ranking of your website link in organic research? They should be transparent with the specifics of their website ranking strategy.

 

Selecting the right digital marketing company for your business is quite critical to the sustenance of your online business as well as for the website. Therefore, bear in mind the above mentioned factors while choosing the reliable and best SEO Company for the successful growth of your business

Optimizing Your Website: SEO Trends To Follow In 2018

Learning SEO takes plenty of time and effort. You just can’t achieve success overnight; you have to try various techniques to know what Google likes. This is exactly how things worked out for most of the successful and aspiring online entrepreneurs.

 

If you cannot do this on your own because you lack time then hiring an SEO expert is a fantastic option for you. There are so many search industry trends which SEO professionals consider to devise a perfect strategy. Here we explain the upcoming SEO trends of 2018:

 

Link Building

 

A powerful SEO strategy in 2018 will certainly move towards relationship building which further helps a brand develop great contacts and links which will be beneficial long term. A greater challenge this next year will be dealing with guest blogs and how to involve them as an important part of a link building strategy without hurting the reputation of the company. Back in the month of May, Google warned publishers who relied too much on guest posting for so there will be a closer look at guest blogs to control questionable links.

 

Voice Search and Digital Assistants

 

When it comes to implementing SEO strategy, the increase in voice search brings out the need to emphasize more on long-tail search keywords & a natural language which matches the user’s conversational tone. Voice is expected to grow with its addition in smart home hubs, helping companies’ access new data while giving users a flawless experience through devices to be used on a daily basis. The rise in digital assistants has already given a growing market which can altogether change the way search queries are performed.

 

User Experience

 

An excellent user experience increases the chance of engagement with the pages they visit. This help search engines find out which pages are more helpful for people favoring them over others. The initial step is to monitor a website’s speed, its navigation structure and readability to assess how these can be enhanced. Also, as people consume more content there is an ever increasing need to give an excellent user experience.

 

Featured Snippets and Quick Answers

 

An interesting angle to put more emphasis on during the 2018 is the optimization of featured snippets for voice search. This will involve changes in the search queries, focus on longer keywords more and natural language too. A simple way to reach the top of the SERPs is to make content that acts as a Quick Answer. Google’s Answer Box is the type of featured snippet which answers the question in a more attractive way. This will further allow companies to discover more about search intent and how they can optimize their content which can show up in an Answer Box.

As it seems to be, 2018 will be an interesting year for SEO. A number of new trends are in the works that could modify the practice of optimizing for search. As search engines evolve, there will be a lot of opportunities to increase your website search traffic without focusing on organic SERPs.

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