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The Importance of Blogging and How to Make The Most of This Marketing Tool

Blogging is an online journal where people record their thoughts, ideas, and opinions about anything from fashion to politics. A blog community is made up of people who are interested in topics similar to the one you want to discuss. These communities offer a wealth of information and advice that can help you improve your site and promote it more effectively. The more time you spend on your blog, the more likely it will rank higher in search engines, thus providing you with a wider audience for your products and services.

 

Blogging is an effective way to generate content and traffic that can improve your search engine rankings. As long as you write well, the blog is a great marketing tool. And if writing isn’t your strength, there are Kansas City SEO services that can help. This post will provide you with tips on how to make the most of your blog and keep it relevant.

 

How to Make the Most of Your Blog

1.) Develop a Unique Voice

The tone you use in your blog can make or break it. It’s important to use a unique voice and tone that is clear and concise. People will search for the information you provide, and if what you write is not relevant to their needs, they will leave before reading a word. In addition, everyone has their own sense of humor, so make sure what you write about is lighthearted and easy to read. Avoid using words that might confuse your readers, and keep your content brief and to the point.

 

2.) Use Credible Sources

When you write about a topic, whether it’s political or fashion, make sure you’re credible. If people doubt what you say, they won’t come back and read more of your information. Provide reliable sources of information so people can read more on the topic and learn more about it. There are many sources of credible and reliable information you can use.

 

3.) Write On A Schedule And Stick to It

People visiting your blog expect to see new content frequently. The more information you provide, the more likely people will come back for more. If you don’t have time to write on a regular basis, provide information in short pieces rather than in long ones. Keeping your blog fresh, informative, and entertaining will keep people coming back for more.

 

4.) Use Images To Make Your Content More Interesting

People like pictures in their content, so include images with any relevant posts you write. This is a great way to attract people to your blog and provide them with a reason to come back again in the future. You can also use pictures you have shot yourself or found on Google Images, Flickr, or the Web.

 

5.) Do Research And Link Back To Credible Sources

When you write about a topic, do some background research to find out as much as you can about it. You can then use this information as the basis for your posts. Not only will you be providing your readers with relevant information, but you will also link back to credible sources where they can dig deeper for additional information.

 

6.) Keep In Touch With Other Bloggers

Join a blog community or forum where you can get to know other bloggers and discuss topics that interest you. Not only do these communities help you stay abreast of the latest trends, but they also provide you with readers for your blog. You can gain insight into what works and what doesn’t from the blogger who is successful because they spend a lot of time blogging. By learning from the bloggers with large followings, you will gain the ability to create your own successful blog.

 

A female small business owner writes a fashion blog

The Importance of Blogging

There are many reasons why blogging is important to your marketing strategy. If you write well and keep your content relevant and exciting, you will encourage people to return again and again. Below, our Kansas City SEO services will discuss the importance of blogging and provide information that may be useful for beginner bloggers. 

 

1.) Helps Builds Loyalty And Trust

A potential customer may only consider all the positive things about your product, but don’t forget to mention any negative aspects as well. Avoid sales pitches and focus on giving each potential customer all the information about your product. Demonstrating the value of what you offer is key to building trust and loyalty with your customers.

2.) Content Is King

Content is what will help your blog become successful. Before you publish a single post on your blog, make sure you have something to say. When you are writing about the product or service you are selling, focus on providing relevant information that is helpful for your readers. It’s important to give people value for the time they spend reading what you write. They will be more likely to return again and again if they feel like their time is not being wasted by reading useless content.

3.) Makes Visiting Your Site Easy

The more you blog, the more you will learn. You will begin to develop a sense of what works and what doesn’t. This information can be used to improve your site and give your readers exactly what they are looking for when they come there. Avoid trying to include everything you know about the topic because it will create a large volume of content that is hard for people to read. Keep it short and easy for them to digest.

 

4.) Provides An Opportunity For Customer Service

If you provide quality content on your blog, people will want to return often. One of the best ways to keep customers coming back is to provide great customer service. If they have a problem with their purchase, they can read and respond to what you have written on your blog. This will help them feel satisfied with the sale and give them a reason to return again in the future.

5.) Builds Brand Recognition

When you build a strong brand, you increase your chances of generating more sales and developing a loyal following. It’s important to provide interesting content on your blog that will keep people coming back. You can also use the opportunity to post pictures of employees and show them at work. By doing this, you develop trust with your customers and give them a reason to come back again in the future because they like what they see.

Conclusion

Kansas City SEO services offer any assistance you want, so make sure to contact our team here at Salt Rank! Nowadays, blogging has become a powerful tool to ensure your business growth on the internet. Blogging can make your website popular in your local area and the whole world within a few weeks so that you can get more customers to visit your business and finally increase sales of your product or service.

15 Tips for Creating the Best SEO Friendly Blog

You’ve been blogging for a while, and you’ve got a good following of readers. But without the right keywords, you’re looking at a long, slow tumble down the Google rankings. Here are the top 15 tips for making your posts not just great content-wise, but also keyword optimized so they pop up higher in search results. These are all courtesy of our team here at Salt Rank, as we are well known for our expert SEO services.

 

1.) Focus on One Topic Per Post

This will make your blog post easy to read and navigate. This will also help with SEO. When you hop from topic to topic, you not only make it confusing for your readers, but Google doesn’t know what your post is about, and they rank it lower in search results. (Don’t worry – you can still post multiple times a day.)

 

2.) Use Keywords Naturally

This means using the right keywords, not just stuffing them in wherever possible. “Bread” and “bread recipes” are good keywords to use in the title but bad ones to use in the body of your post. This is because they’re too obvious. Instead, you want to target more specific terms that have less competition. For instance, if you’re writing a post about sandwiches, try using less generic terms like “tuna fish sandwiches” or “grilled cheese with tomato soup.”

 

3.) Stay Relevant

Most bloggers focus too much on traffic numbers rather than ranking higher for their chosen keywords. The problem with this strategy is that Google sees you as spammy if you’re only targeting a small number of very specific terms. You need to be relevant. When you write about topics your readers care about and avoid random off-topic posts, it will lead to better rankings overall.

 

4.) Use Transition Words

It’s easier to write with transitions when they’re already in your mind. Think about what you want to write about and how it fits into the topic, then use text phrases like “in other words” or “on the other hand.” This will make your post flow more naturally and read more easily, which makes your readers happier.

 

5.) Link to Existing Content

If you’re linking to another article, blog post, or video, be sure to use a link anchor. Here’s an example: Your blog post “How to Make a Delicious Bacon Sandwich” includes a video that shows how to make a bacon sandwich. You want the reader coming off your blog to be able to find this video on YouTube. So, to make this action easier for them, make your link an anchor instead of a destination link.

 

6.) Optimize the Length of Your Article

Longer posts rank higher in search engines. This is because shorter posts are assumed to be spam, and Google wants to show its searchers the best of the web. Search engines also prefer posts that are between 500 and 1,000 words (or even less). However, if you’re writing a blog post, do your research to make sure that you include enough relevant information to keep the reader interested.

 

7.) Optimize Your Images

Larger images are great for social media platforms like Pinterest and Instagram. But they can have a negative effect on your blog. Too many images in posts can slow down the reading process and lower the ranking of the whole post. Pick one or two images that enhance your content, and make sure those are the only ones you use.

 

8.) Use Multimedia

Instead of adding lots of images, add a video. This will make it easier for Google to understand your post and rank you higher in search results. Interesting videos also encourage readers to stay on your website longer (which also helps with SEO).

 

9.) Write in Bite-Sized Chunks

People are busy, and they don’t have time to read long posts. They want something that’s clear, and that leaves them wanting more. Don’t try to cram something into a blog post that you could instead write as a mini blog post. Keep your post focused and include only the most important information.

 

A young woman works on her computer

10.) Include a Keyword in Your Title

If there is one thing our expert SEO services need you to know, it’s that keywords matter. Make sure your title contains relevant terms. Put these terms where most readers will see them without being too obvious about it. You want them to read the title and immediately know what the post is about. Then they’ll click through and read the body of your post. This is known as “bait” when done well.

 

11.) Segment Your Target Audience

Your SEO strategy is going to be different if you’re targeting business owners, stay-at-home moms and dads, or teenagers. You need to make sure that your content is specific enough to appeal to these different groups. If you do, it will help you rank higher in search results for a variety of terms.

 

12.) Use Hashtags For Social Media

Hashtags are not just for Twitter and Instagram anymore – they can also help with SEO. Make sure you’re using hashtags correctly, especially if your blog is on social media. There are different types of hashtags, and careful use of these will help you to rank higher in search results.

 

13.) Write a Meta Description

The meta description is the last thing that search engines see before they rank your post. It’s essentially an advertisement for your post, and it contains a lot of information. Make sure it’s understandable, and try to be as informative as possible.

 

14.) Consider Hiring Expert SEO Services. 

You don’t need to be a certified marketing professional to make your blog more search engine friendly. But you do need someone to help you design and write the content that will attract those high-quality search results. And most importantly, you’ll find it much easier and more efficient to write a new post if your writer has done all of the hard work for you. Hiring expert SEO services is the best way to go and are very much worth the investment. But, if you’re on a tight budget, you can easily do it yourself by reading some of these tips here.

 

15.) Be Original

Your blog isn’t a place to show off your opinions, your authority, or your personal attacks. Instead, you want to be original. Give useful information that’s not available anywhere else on the web. To do this, you need to do research and ask yourself questions like: Why would people care about this? Or: How is this different from what they already know? These questions will help you come up with ideas of your own and post original content.

 

Conclusion

These tips will help you craft posts that are more appealing to people and search engines alike. But remember that editorial judgment comes first. If a post works, it works. If not, try again! You can’t write the perfect blog post overnight, but you can get closer each time you write one.

11 Quick Tips to Better Optimize Your SEO Content

If you write a blog, post on social media, or share any other form of information with the purpose of driving traffic to your website, optimizing your content’s SEO is crucial. Optimizing for search engine ranking can be as easy as following some basic guidelines when publishing your content. If you’re unsure about how to make the best changes to your content for SEO purposes, our Kansas City seo services has some advice you won’t want to miss out on!

 

1) Consider Search Intent

Some keywords are more common than others when it comes to search intent. For example, “buy” and “coupon” have a very high search volume as compared to other keywords, such as “travel.” The rationale for this is that these are the kinds of words that people use when searching for things online. SEOs need to consider the level of search intent in order to decide which keywords should be optimized and which ones can safely be ignored.

 

2) Choose the Right Keywords

Too many people in today’s world simply write their content around one keyword. While this is a good strategy, if you are still trying to rank for something, chances are you won’t be there for long. The more keywords you include in your content, the better chance you have of ranking for several search terms.

 

3) Use Meta Description Copywriting

While meta descriptions don’t affect search rankings, they do affect click-through rates. If people see a description of the article and it doesn’t interest them, they are more likely to just click away and look for something else. That’s why you should use long-form copy that is relevant and interesting. Don’t provide a lot of irrelevant information in the meta description, but instead include just enough to intrigue readers to learn more.

 

4) Use Long-Form Meta Tags

The meta description and meta title tags for your content are very similar to the description and title you would use in a book or any other form of writing. The only difference is that you should include more keywords in the meta title tag, while you would only use one or two keywords per article in the meta description. This makes it easy for search engines to understand what your content is about.

 

5) Use the Correct HTTPS and HTML Encoding

HTTPS is the more secure version of HTTP. It is the standard for websites that want to promote themselves around their security measures, as well as their privacy. Since many companies are hosting their content on free web servers and concentrating on short-term ranking gains, many websites are using unforgivable insecure encoding techniques to boost their rankings. That is bad news. The last thing you want to do is be known as the website hacker, especially in a business sense.

 

6) Check on Your Content-Length

This may seem like a no-brainer, but it actually isn’t. Some people think that longer articles are always better than shorter ones, while others think that is one of the worst things they could possibly do. The truth of the matter is that it depends on your content and what your target demographic needs. If you have content that is 8,000 words with nothing but images, your target demographic will not stick around for long. On the other hand, if you have a useful infographic that takes 5 minutes to read and is extremely easy to understand, then it may be best to keep it at a length of 5 minutes or less.

 

Two small business owners using their computer to create SEO content

7) Add Media (but don’t overdo it)

Adding media is another way to improve your chances of ranking. However, this is a controversial practice and something that SEOs and SEO agencies need to consider carefully. Adding images to your content may boost the page’s rank in SERPs, but it also makes your website look spammy. This is especially true if you aren’t even sure what imagery is going on. It’s one thing to add relevant images to your content and make it stand out, but it’s another thing entirely to throw up random photos that serve zero purpose.

 

8) Be Relevant

When you write content, make sure that you don’t just throw up tons of keywords and scramble them together. If you do this, your readers will most likely stop reading. Be relevant to your target audience. If it’s a college student looking for free music downloads, then don’t give them a list of 10 different music sites that are all the same and people are already downloading from. Instead, give the user the content they want at the right time and in a way that appeals to them. Don’t try to force your content down their throats.

 

9) Use an Appealing Content Structure

Content that is organized into columns, headers, and site map boxes shows visitors that you know what you’re doing and have a plan in place. It makes you look professional and organized. This is just another way of saying it’s going to be harder for your content to rank. Instead of worrying about how to rank for specific keywords, focus on improving your overall content structure instead.

 

10) Use Action Keywords!

Action keywords are phrases that describe a user’s action when using your site. For example, if a user is looking at the search box on your website and they type in “where to buy the best quality protein shakes,” then you can insert an action keyword such as “order now.” If this happens millions of times throughout the month, you will have a much easier time ranking for that term. You can also add an action keyword to your SERPs in Adwords by using the “Powered” option.

 

11) Use Mobile-Friendly WordPress Theme

If you’re serious about ranking for a particular keyword and turning your website into a revenue stream, then you need a mobile-friendly theme. Search engines notice that if your website is not mobile-friendly, then people will just leave your website instead of interacting with it. That means you will lose out on potential clicks and visits.

 

Conclusion

Using these tips, you’ll be on your way to optimizing your SEO text in no time at all. With the right content, you can rank for just about any keyword you want. The most important thing is to stay relevant and use keywords that are actually relevant to your content. You can hire Kansas City SEO services to help you out with this process. Feel free to contact us today for more information! 

10 Must-Read SEO Tips Perfect for Beginners

SEO is a marketer’s best friend. With over 30% of the world’s population on the internet today, it can sometimes be difficult to get your blog posts on Google or any other search engine. This is where SEO comes in. If you want to get your blog posts seen by millions of people, it’s a crucial component to use SEO wisely. 

 

However, SEO is not an easy thing to master; there are several algorithms that search engines like Google use to determine which results appear at the top of their search engine. Below are some basic tips courtesy of our Kansas City SEO services

 

 

1.) Write Quality Content

This is one of the most important aspects of SEO. To have your posts seen by millions, you have to write quality content. Simply placing the right keywords in random places will not get you very far. Instead, write content that is both informative and interesting. Write blog posts that do not only serve a purpose but are also entertaining and fun to read. If you make your readers feel like they wasted their time reading your post, they will most likely not return to your blog again.

 

 

2.) Use Keywords in Your Titles, Tags, and Urls

As you are probably aware by now, Google and other search engines look at certain keywords when they determine which posts appear on their search engine. Using these words as part of your title will help to get your post seen. However, if you want Google to show more of your posts with the same word, separate each word by a plus (+). For example, if you were writing a title about SEO techniques using the word “expert,” it would look like this: SEO for Experts (+SEO for Beginners).

 

 

3.) Check Your Grammar and Spelling

It is no surprise that Google and other search engines are looking at the content of your post before deciding whether or not it should appear on their search engine. Therefore, you want to make sure that your post is well written and easy to read. If you find that your post is missing a keyword or two, leave it out. After all, you don’t want to give Google the impression that your post is filled with misspellings.

 

4.) Use Keywords as Often as Possible

As I mentioned earlier, it is easy for Google and other search engines to determine what keywords are in your post by looking at the content. However, it is sometimes impossible to make posts containing certain words without using them at least once within the body of the article.

 

Therefore, you should use these words whenever possible so that Google can determine whether or not they are in your post. For example, you could write a post with the words SEO tips without using the word “tips” because it isn’t in the body of your article; however, you would have to use it at least once somewhere within the body of the article.

 

5.) Use Short and Descriptive URLs

To get your posts seen, you are going to have to include the URL in your blog post. However, it is often forgotten just how important it is for your URL to be short and descriptive. Instead of using a long URL that does not describe what your article is about, use a short and descriptive one. For example, “tips-for-beginners” describes exactly what the article is about; therefore, it is easy to remember and share with others.

 

6.) Make Your Blog Look Attractive

A well-designed blog is an attractive one. You must make your blog look as professional as possible. After all, if visitors are not attracted to the blog, they are likely not going to spend time on it or come back for more. Therefore, use simple and elegant images or designs for your blog posts. You can also use a font that is clear and easy to read, such as Arial or Calibri, for a more professional appearance in the content of your articles.

 

A man writing a blog in a coffee shop

7.) Generate Backlinks

Backlinks are essential to SEO and can often raise the search engine ranking of your blog posts. However, they are difficult to obtain if you do not want to wait months or even years until you see a change in your rankings. To generate backlinks, make sure that every post you publish on your blog contains a backlink somewhere within it.

 

8.) Write Natural Language

Finally, you must write in natural language when writing posts on your blog. Instead of using vocabulary that is too complicated, it is better to use words that are simple and easy to understand. If you want your posts to be seen by as many people as possible, write in an approachable way so that they can immediately understand what your post is about.

 

9.) Use Both Internal and External Links

Internal

You should use internal linking whenever possible. For example, instead of having a blog post on your website that contains the word “tips,” you can include a link to your article in another one that already has the word “tips” mentioned. However, make sure that the links are not only easy to read but also easy to see at a glance so that visitors understand what they are supposed to do with this information.

 

External

Use external links whenever possible. If you want to get your blog posts seen on a search engine, it is not enough to use internal links. You need to make sure that your backlinks are both easy to read and visible. Therefore, it is better to use an external link instead of a generic one that does not describe what the article is about.

 

10.) Optimize Your Graphics

The graphics that you include on your website are also important when it comes to SEO. For example, if you want more people to see your posts on a search engine, use keywords in your image file names and write clear, descriptive URLs for them.

 

Remember that SEO is a way to gain more views and visitors to your blog. However, if you don’t have quality content available for these people, they will not return to your blog again. Therefore, make sure that you provide valuable and interesting content for your readers. Also, try to be original and don’t simply reuse someone else’s blog post.

 

Conclusion

SEO is not easy for everyone; however, with these SEO tips, you can be successful and make money from blogging. If you are in the midwest and you need a website, contact Kansas City SEO services here at Salt Rank. We have been creating websites and doing Search Engine Optimization for many years, helping businesses grow and thrive. Our Kansas City SEO services also work within your budget to get you on the first page of Google not just locally, but all over the U.S.! 

6 Writing Tips You Should Know When Creating a Business Blog

Creating an introduction for a blog post isn’t easy. There are tons of blogs out there, 600 million+ to be precise, and many of them are competing for the same audience that you have. So how can you set yourself apart? 

 

SEO expert services can come in handy here, but if you’re on your own, this list will help you get off to a good start with content creation.

 

You must be able to create an engaging, well-written, compelling, and reader-oriented introduction. If you do it right, it will lift up your entire post and, as a result, generate more traffic.

 

It’s simpler than you realize. It only takes a few things:

 

      • Get their attention
      • Highlight their main pain points
      • Let the reader know exactly what they should expect from your post

 

However, there is one caveat – you must understand your target audience in order to write a decent blog post intro. So, you’ll want to do your research first!

 

1.) The Opening Sentence

An opening sentence, while a small part of the overall blog post, has a lot going on with it. It should be interesting, concise, and provide a snapshot of the overall appeal and tone of the rest of the blog post. People, on average, only spend around 37 seconds skimming an entire post these days. So, getting their attention at the beginning of the post is essential.

 

If you can get this right, you won’t have any issue getting your readers hooked enough to stick with it until the end.

 

Here are some ways you can make your first sentence more interesting:

      • Begin with a quote
      • Start with a statistic
      • Use metaphors or comparisons
      • Begin with a question
      • Lay down the groundwork for future pacing
      • Make a controversial or bold statement
      • Begin with a story
      • Mention a problem (this is called the PAS method: problem, agitate, solution)

 

2.) Use Statistics

The reason that people are reading your blog is to learn new things or find solutions to their problems.

 

So, begin by introducing your post with an illustration showing them that you know their pain and can help them find a remedy. The easiest way to do that is to state the problem and then validate their concerns with numbers and statistics. That’s because statistics are considered an objective way of providing proof to support your statements.

 

When you establish some common ground early on, it will be much easier for people to put their trust in you and remain engaged while reading your blog post.

 

3.) Make Them Feel Emotions

If you are able to make readers feel emotions from the get-go, then your readers will more likely remember it.

 

But what kind of emotions should you be striving to evoke? The most effective for digital marketing purposes is FOMO (fear of missing out), frustration, empathy, and excitement.

 

To do it properly, you’ll need to know your audience’s most common concerns. But what if you don’t know what those are? A good way to find out is to create a survey form for your website. The answers will be helpful not only for your blog post intros but also for your overall marketing strategy.

 

A young woman sits on a green sofa and working on a laptop

4.) Make a Promise

First impressions are critical in blog posts. After all, you only have a precious few seconds to capture their attention while the post is loading. If they don’t see the value in your post right away, they’ll exit.

 

You want them to see that if they stick with reading your post, it will be worth their time. Make them believe it’s worth it by promising them something that they want. It can be as simple as showing a list of everything that you will cover in the post, the potential results they can achieve, and what they can learn from it all.

 

5.) Consider Using the 5 Ws

The 5 Ws of marketing are timeless and will never go out of fashion. They are: who, what, when, where, and why. These can be incorporated into the intro of your blog post if you just think about the topic in question. For instance, let’s say that you’re writing a blog post about building computers.

Your 5 Ws might look like:

      1. Who is this post for?
      2. What are the main obstacles or challenges that people face when building a computer for the first time?
      3. When is it a good time to build your own computer?
      4. Where can people find the parts they need to build a computer at an affordable price?
      5. Why would someone want to build their own computer (advantages vs. store-bought PCs)?

 

When you can answer the above questions in an interesting way, then the tone will be set for the remainder of your blog post, and readers will be engaged from the very beginning.

 

Remember to keep the Ws short, though, if you’re going to use them in your introduction. Each “W” should be no more than 2-3 sentences in length. Otherwise, your intro will likely be too long.

 

Keeping content short and concise is harder than it sounds. Many people cannot write in this manner, which makes SEO expert services invaluable. 

 

6.) Start Off With a Question

Starting with a question right off the bat is an excellent way to get the reader engaged. However, the question should be creative, well-formed, and crafted in a way that captures the reader’s interest. It should also lead to more questions.

 

Additionally, a question is a great way to humanize your brand. From the reader’s perspective, it will be as if you’re inviting them on a journey of discovery for the answers that they’re looking for. It’s an easy way to establish a friendly tone for your post right away too.

 

Basically, it will encourage readers to continue reading to get the answers they seek.

 

Some ways that questions can be formed are:

      • Simple yes/no questions (have you ever experienced X?)
      • Open-ended question (for instance, asking the reader about their current situation)
      • Rhetorical questions

Also, if the question is relevant to the topic at hand, you should answer it in the body of your blog post as well as summarize it in your conclusion.

 

Conclusion

Your blog post intro plays a vital role in persuading your readers to hang around until the end, so be sure that you perfect it as much as possible.

 

This blog post covered 6 ways to create a good blog post introduction, but there are other strategies as well that we might cover in a future part 2. Also, it is not necessary to use every single strategy in this list. Feel free to stick with one type or mix and match as desired.

 

Just remember to keep your intros short and sweet, provoking the reader’s curiosity, and inform them on what they’ll learn and how they’ll benefit from reading the blog post. 

 

If you’re in need of SEO expert services, connect with Salt Rank today! 

5 Key Reasons Why You Should Invest in Utilizing SEO for Your Business

Your company may be thinking a lot lately about whether SEO is worth the investment. The great news for everyone is that we have all the information you need. So what’s the use of putting money into search engine optimization? Can SEO help your business flourish? To answer that query, we first need to understand what SEO is.

How Is SEO Determined and Is It a Good Investment?

Your site’s ranking in search engine results, like Google and Bing, may improve via search engine optimization (SEO). With various approaches and strategies, you may enhance your website’s search engine optimization to rank on the search engine results page, thus drawing a larger audience.

 

Search engines utilize a variety of elements to select which pages and websites appear at the top of a user’s search results. According to the best SEO company in Kansas City, there are 200 ranking indicators used by Google. From these, there are several strategies to improve your website’s search engine rankings.

 

Your online content should be optimized to appear at the beginning of the search results. To help someone in need discover you quickly and easily, consider it as placing a small yellow-bookmark-sized bookmark in the Yellow Pages. However, SEO covers more than just showing up in search results. For any business, a well-executed SEO plan is a complex approach that may help you promote, sell, and develop your brand.

 

SEO is a worthwhile investment for many reasons:

1.) SEO Increases Website Traffic

The greatest referrers you’ll ever employ are search engines. Google is the most used and sought-after search engine globally, accounting for more than 90% of the market share. The best way to find an artisan is to search for them on Google. You turn to Google when you’re in the market for a new television. You go to Google if you need to find a department store.

 

For the majority of our day-to-day issues, we rely on Google for aid. Google might not know that your company exists if you don’t engage in SEO. This means that prospective clients cannot discover you. As the second most used search engine, YouTube opens a plethora of optimization opportunities. If you merely submit a video and leave it at that, you won’t go very far in the search engines. On the other hand, you may attract more visitors by using video content alongside solid SEO foundations and a well-thought-out distribution plan.

 

By using proper SEO techniques, Google will introduce potential customers to your website without costly advertising.

2.) SEO Delivers the Best Quality Traffic 

As a result of its complicated algorithms, Google serves as a matchmaker. Its goal is to connect buyers and sellers. A solid SEO plan is a big part of this process.

 

Optimizing for search engines isn’t a matter of manipulating them to show your site. Instead, your content should constantly be optimized to reach your target audience – individuals searching for companies like yours. Then, your probability of selling your product to those already interested is much higher. 

 

There has also been a considerable increase in mobile browser searches, as 78% of individuals possess smartphones. To help small businesses thrive, Google has made it a lot simpler for people to locate businesses in their region. They will be competitive with bigger companies if they are doing SEO correctly.

 

A good Google My Business profile, local reviews, and high-quality backlinks are essential to be identified on a local level (town, city, or region). On the other hand, search engines make it easier to identify local companies.

 

A close up of hands typing on a computer

3.) SEO Enhances User Experience

Making your content readable by both search engines and human readers (i.e., prospective customers) is a delicate balancing act in SEO. You can’t market your company if you’re constantly sprinkling keywords everywhere. “Content is king,” like Bill Gates famously said in 1996, and strong SEO is all about creating high-quality, relevant material. As a result, your website should feature optimized content that reads well as well as provides the inspiration, education, and knowledge they need to take them through the purchase process.

 

Finally, this material must be displayed in a well-designed site that looks fantastic, simple to browse, fast to load, and works on mobile devices while also easy for search engines to list and crawl. Improve your search engine results by including high-quality blog entries and optimized videos for search engines.

 

A consumer who has had a pleasant experience on your website is far more inclined to purchase from you in the long run.

4.) SEO Boosts Your Digital Marketing ROI (ROI)

An effective digital marketing plan is all about getting the highest return on your investment (ROI). The best part is that SEO (search engine optimization) may help. SEO and other digital marketing methods, such as content marketing and online advertising, go hand-in-hand. Using SEO techniques may guarantee that your marketing initiatives, such as freshly developed content, are found online by potential customers.

 

Search engine optimization is a cost-efficient way to advertise your business. In addition, many businesses have found that it provides the best ROI.

 

Most polled companies indicated that the best ROI came from organic search, while fewer than 20 percent said that sponsored search had the biggest impact. When used with other digital marketing methods, SEO may help enhance their effectiveness and bring in more customers through the internet. Profits will rise as a consequence, and you’ll be able to boost your return on digital marketing investment.

5.) SEO Helps with Content Marketing

Original content and SEO go hand in hand; your site will rank higher in search results by producing useful material for users, such as text, photographs, and videos. However, SEO may help your content marketing efforts as well. Make sure your material is of excellent quality and optimized for the keywords you want to rank for, and since search engines enjoy the freshness, keep your content updated frequently.

 

Finally, you should understand that SEO is a long-term investment. But, with the right advice from Salt Rank, the finest SEO company in Kansas City, you can create the foundation for long-term success in digital marketing and business growth. 

9 Ways to Create Mobile-Friendly Content for Your Website

Reading on a mobile device differs from reading on a desktop computer. A desktop reader, for example, is supposed to be drawn to material displayed on a site’s top-left portion (the golden triangle or the F-shaped reading pattern).

 

However, while using a mobile device, the same reader may not necessarily focus on the left-side material. They will glance to the left, although their focus will be slightly scattered. So, in essence, there is no “most critical” region to improve first. All of the material has to be optimized.

 

Let’s look at a few techniques for making your material easier to read, grasp, and recall for mobile users.

Image and Video Optimization

As seen in the chunked content samples, images are an excellent method to make your information more ‘readable’ on mobile devices. Screenshots, images, memes, and other visual elements offer a graphic punch to your information, keeping people interested. But there’s a catch: your photographs must be mobile-optimized. Otherwise, they may occupy too much space or become unreadable.

Design Optimization – Don’t Use Sidebars

Responsive design should be implemented on all platforms. For example, it implies that if screen sizes change, your content will adjust to fit them.

 

Sidebars may be a terrific method to improve the user experience and expedite the buyer’s journey on the desktop. They are, however, only a distraction on mobile devices. As a result, it is frequently relegated to the bottom of the page and is rarely utilized.

Use Accelerated Mobile Pages or AMPs 

Using Accelerated Mobile Pages may help you get ahead of the mobile marketing curve, even though they haven’t been extensively tested or generally accepted (yet). Google and its partner businesses created these HTML pages in a specified manner. For specific searches, these pages are prioritized in mobile search results.

Avoid Pop-ups

Pop-ups should be avoided at all costs. Google declared a year ago that mobile websites with intrusive ads would be ranked lower than those with easily accessible content. Your CTAs should not take up the entire screen. Make it as simple as possible for your viewers to get your stuff.

Image Optimization

Load times influence whether or not someone interacts with your material or goes back to the search results. So, your material must reach them as soon as possible. At the same time, visual attraction is a significant element in remaining vs. bouncing. Thus, you must have both a responsive and visually appealing website. To do so, ensure that your photos load quickly and look great: 

 

    • Create photos in a format that has been pre-optimized. To produce pictures that are the proper size and resolution for social media and email, use a service like Canva.

    • Make use of smart compression. For example, you can compress.jpg files somewhat without sacrificing their look. However, excessive compression results in ugliness.

Text Content Optimization

People still read text messages on their phones. It’s not all films and graphics and virtual-reality rides. They are, however, reading for shorter lengths of time and with a considerable risk of distraction. As a result, a wall of text will be much less effective than on a laptop screen.

 

Here’s how to keep a reader’s attention while guiding them through your written content:

 

    • Serve the information in bite-sized portions. Consider short lines and paragraphs separated by graphic assets, video, embedded Vine, Instagram, or Snapchat material, or at the very least white space.

    • For navigation, use headers. Make sure people can scan the content and understand what you’re talking about.

A young woman uses her smartphone while seated in a cafe 

Make Brief Yet Detailed Headlines

We are all aware that our attention spans are becoming increasingly short. According to a 2015 Microsoft research, we now have an attention span of only eight seconds (down from twelve seconds in 2000). This is reinforced on mobile since your viewers are more likely to be overwhelmed than seated at their PC.


With your title, you must attract the attention of your mobile audience. Keeping it brief will take up less screen real estate and allow readers to study your introductory paragraph more thoroughly. A high click-through rate and a better score might be because 6-word headlines are not shortened even on a smartphone, regardless of screen size. Furthermore, we read each of the six words since it is how we scan texts.


Most people scan headlines and read only the first and last three words. Sticking to 6 words guarantees that most of your headlines will be read by individuals who are only scanning.

Short, crisp paragraphs are best

Short paragraphs are easy to follow since they focus on a single issue, making them particularly appealing to mobile users. Make it a point to write brief paragraphs regularly. You’ll automatically avoid creating massive walls of text that might irritate someone reading on their phone. Short, however, does not mean its dull. You don’t have to sacrifice your writing’s style or rhythm to make it mobile-friendly. In their attempt to produce a brief copy, many authors wind up creating a dull copy.

Break your content into chunks

Reading big walls of text on a mobile device may be a misery due to the limited screen size. The organization of your material is the first thing you should concentrate on to make reading easier for a mobile user. The better your post structure is, the easier it will be to read. Chunking is an excellent way to enhance the form of your article and make it more mobile-friendly.


Chunking content is an excellent method to make it more snackable. Simply described, chunking is the process of grouping together similar material in discrete chunks according to
the best SEO company in Kansas City


It doesn’t have to be challenging to create content for mobile readers. Begin by anticipating their needs and offering the necessary information.


As mobile traffic grows, our obligation as marketers is to stay up with the developments to give an outstanding customer experience regardless of the device they are using. You want your audience to have a great experience reading or watching your material, no matter where they come across it. For highly optimized content,
contact Salt Rank, the best SEO company in Kansas City.


Provide them with responsive video content that makes sense even when their headphones are turned off. Make sure that your photos look fantastic, show correctly, and load swiftly. Additionally, ensure that your language is snackable, accessible, and skimmable.

6 Elements You Need for an SEO Optimized Blog Post

Search engine optimization, often referred to as SEO, is an important aspect of marketing. If you want your website to rank high, land on the first page of search engines, and be more visible to your target audience, you have to apply the technicalities of SEO. Keep in mind that compelling content is not enough. With more and more competitors taking the internet by storm, you have to optimize your content through SEO. 

 

To help you jumpstart your website improvement, here are some elements you need to employ in your marketing strategy. 

1. Optimize Your Blog Titles

One of the key things that help your searchability is your blog titles. The main tip that you have to keep in mind is to include your primary keyword. It should explicitly be typed as is (if it does not have a dash, don’t put a dash) without exceeding the recommended character count of 160. 

 

Remember, this is the first thing that your readers see. This will make or break whether your visitors will push through with reading the entire article or not. Therefore, it is vital to give them the whole picture of what your blog post is all about. In most writers’ experiences, those titles with numbers on them perform better than those without. If this is not applicable, just make sure it’s concise and attention-grabbing. 

2. Apply Keywords

One of the most important aspects of content is keyword research. By performing this task, you get to understand your target audience. You will learn what they want to know and how they search for it in the search engines. This is one of the first steps that you have to consider because your whole content strategy will be based on this. 

 

Some people might feel lost when doing this. For an easier process, you may begin with determining what your overall topic will be. For example, are you going to cover the basics of digital marketing, are you discussing gardening, or are you going to talk about bitcoin? From here, you may use your keyword search tool by using your general topic as the baseline. 

 

If you don’t have enough funds to pay for a keyword search tool, there are also other ways to go about this. One technique is to go to the Google search bar and check the topics on the suggested dropdown. These are also the usual searches on the internet. Another strategy that you can use is to consider the ‘People also ask’ section on the first page of Google upon entering the topic. 

 

Once you’ve determined your keywords, ensure that it’s properly placed on your blog. Add it to your title, primary headers, meta description, first and concluding paragraph, and anywhere in the body. This will give you a higher chance of being found by your audience. 

3. Use Headings in Your Content

There will always be Google web crawlers on the internet. However, these crawlers are known for skimming blog content and not really exploring its details. Therefore, it is essential to give them an overview of your topic by using headings. 

 

Your H1s should be your main thoughts. Then, make sure to add some subheadings, whether it’s the H2s, H3s, or H4s, to serve as supporting details to your primary topic. Finally, as mentioned above, don’t forget to integrate your keywords once or twice in your headings for them to be more searchable. 

4. Tailor Your Post’s Permalinks

In most cases, the permalink only reflects your article’s title. This is automatically created by WordPress.com every time your website publishes a post. It’s acceptable if your working title is short. However, if you have a lengthy title, your permalink will look too cluttered and unprofessional because of the unwieldy URL. 

 

With the help of Block Editor, you have the option to modify your content’s permalink. All you have to do is open the settings of the post of your choice and search for the Permalink part. Then, change them to something shorter and easier to remember to make them look trustworthy and professional. 

 

Coworkers come up with a marketing strategy

5. Rank Higher With Good Meta Descriptions

Another area that you can maximize to make your website SEO-friendly is your meta descriptions. These are at most three-sentence descriptions, which sums up what the article is all about. You can find it underneath the title on the search engine result page. 

 

Listed below are some tips on how to go about your meta descriptions: 

 

          • The write-up should be a maximum of 160 characters. 
          • Integrate one to two keywords. 
          • Use call to action words like ‘read’, ‘check out’, ‘find out’, and more. 
          • Make it stand out and be different from the generic meta descriptions of your competitors.

 

6. Employ Categories and Tags

The internet is not as cluttered as it seems. In fact, WordPress.com has a very organized and robust taxonomy system that groups together similar content. By applying categories and tags when posting your content, your readers will be able to find you more easily should they read a topic similar to yours. This is very critical if you want to stand out from the growing tide of content online. 

 

As a rule of thumb, a category refers to the generic topic your blog falls under. Some examples of these are Finance, Home Improvement, Technology, and more. Then, you may support this by employing tags that will describe the post in more detail. Finally, you may opt to use your keywords as a starter then add some terms that are connected to it. Examples of these are ‘bitcoin’, ‘washing machine’, ‘gluten-free meals’, ‘search engine optimization’, and more. 

 

 

Applying SEO in your articles may be intimidating at first. There are many technical factors that you have to consider so you can climb the ladder of rankings. However, the more you practice applying these things in your content, the easier it will be in the long run. 

 

If you’re lost on where to start, you may also seek the assistance of SEO services. They will help you establish the basics of your content strategy. With their guidance, rest assured that you’ll get the hang of it eventually and hopefully reap all of the benefits of SEO. 

6 Reasons You Should Invest in a Quality SEO Strategy

The digital world is now the main playing field. However, with the saturation of the platform, your business needs to stand out and get those clicks in a matter of seconds. The best way to address this dilemma is to maximize Search Engine Optimization or SEO. 

 

The use of SEO in all forms of content is at an all-time high right now. So, if you’re still one of those traditional companies who still do not believe in its power, then this article is for you. We’ll explore the various reasons why SEO matters and why investing in it is a pivotal marketing strategy. 

 

 

1.) SEO Provides Higher Website Traffic

 

You don’t need the Yellow Book or Encyclopedia to find the answers to your problems. Things are easier nowadays with the presence of various search engines. 

 

If you’re looking for the best gift for your loved one, you’d scroll the internet. If you’re searching for the best plumber in your town, you’d pull up your favorite browser and read reviews online. If you want to book a resort for your next vacation, more than likely, you’re grabbing your smart phone. Search engines, such as Google, are our intelligent friend who guides us in our everyday concerns. 

 

As a business that does not invest much in SEO, there’s a huge possibility that Google won’t know that you exist. With this, your target audience won’t be able to find you as well. 

 

Should you find that sweet spot and deliver the right techniques, you’ll definitely climb up the ladder and eventually land the first page of Google Search. If you’re lucky, you might even reach that top spot. In addition, employing this technique is less costly than doing any social media or traditional advertising.

 

2.) SEO Deeply Understands Consumer Voice and Behavior

Surveys and focus group discussions may give us a glimpse of what our consumers need and want. However, it may take too much time, energy, and money to explore just one topic in general. What’s good about SEO is that it tells us the latest market shifts and consumer behavior changes in granular detail without going through the usual process. 

 

One way to go about this is through the use of keywords. SEO builds its foundation with search keywords that usually mirror where our consumer stands now. Add to this its additional functions such as AI insights, SERP analysis, and Search Query Data. 

 

Keep in mind that all of the information you get from this does not limit your customer’s online behavior. However, it is also reflective of their offline journey, which you can further use to solidify your on-ground business strategies. 

 

3.) SEO Provides Improved User Experience

SEO is not all about your customers visiting your website. Its primary purpose is to ensure that these potential customers will have a value-adding user experience that will definitely convert these one-time visitors to loyal ones. You’re not only there to sell, but your business is there to inspire, guide, and educate your consumers with whatever they need help on. 

 

Optimized content is the best way to go about this. Don’t just stuff keywords here and there. Instead, ensure that it will satisfy the visitors with their intention by understanding what they really need. At the end of the day, it’s more costly to keep acquiring new customers than retain a few loyal ones.

 

4.) SEO Enables You to Understand (and Beat) Your Competitors

Knowing that your competitor is ahead of the game might be a little depressing. There are times when you’ll search the internet, and the first thing that pops out on the web page is your competitor’s website. That’s not new, but it does not mean that all is hopeless. Now, more than ever is the perfect opportunity to strike. 

 

Believe it or not, there’s this tendency to feel a little lax if you’re on top. There’s this feeling of pride that no one can knock you out of where you are now. So if you feel like your competitor is in this scenario, then go for it. 

 

Competitive SEO is the perfect way to uncover what their tactics are. You’ll be able to deep dive here into what your competitor is doing correctly and where the opportunities lie. Once you have enough data and information, make sure to craft a strategy that will address all of your findings. Do it quietly and as sneaky as possible. They’ll be surprised that your website will eventually receive more clicks (and conversions, hopefully!) and snatch the ranking throne from them.

 

A woman scrolls through his tablet while sitting at a cafe.

5.) SEO is Passive PR

Unlike spearheading advertisements and digital postings, SEO is much easier to use. All you have to do is satisfy all SEO rules, and you’re good to go. This passive PR strategy will definitely increase your brand awareness and empower your message.

 

Although the market will evolve, your website content won’t drastically change. With this, SEO is a strategy that will last long term with little effort needed to sustain.

 

6.) SEO Employs High Return on Investment

SEO is a technique that provides a high return on investment (ROI) for businesses. For example, Search Engine Journal conducted a study in 2021, and they found out that half of the businesses surveyed responded that organic search had the highest ROI for them. This was followed by the 20 percent of the respondents who said that it was paid search. 

 

Given that its effects are perpetual, SEO builds higher ROI as time passes by. This is proven when sales are still steady even after the disappearance of your PPC advert. 

 

Learning SEO takes time. You have to learn and understand many technicalities before you can fully apply them to your digital strategy. Our suggestion is to seek the help of experts to jumpstart this business investment, and this is where Salt Rank will come in through their Kansas City SEO Services. Our group of experts will guide you through your SEO journey and ensure that your investment here will be the best decision you’ll ever make. 

What Is Evergreen Content And How To Create It

Are you looking to immortalize your content? Then creating evergreen content should be part of your content marketing plan. Written and visual content pieces should be made fresh, sustainable, timeless, and relevant to pull in leads organically. Hiring the best SEO services can sprinkle the right magic dust for your content.
 
Regularly putting out content might not be enough, so a mix of time-sensitive and evergreen content can provide generous link juice and leads to your business. Evergreen content alone can give you value that compounds and remains consistent over time.

 

What Is Evergreen Content?

Anyone can benefit from creating evergreen content. If you are a blogger, influencer, coach, small business, or entrepreneur, creating high-quality evergreen content with the best SEO services keeps you on top of mind.
 
Evergreen content has a value that remains over time. It’s not time-bound or seasonal. In fact, with the right marketing strategy in place, having evergreen content will help you gain leverage or traction in your business. You are bound to draw in more leads into your business for months or years to come.
 
Evergreen content topics aren’t time-dependent. More so, the content of this type is expected to be so superior in quality that it becomes a resource or benchmark for related types of content. 
 
The content isn’t specific to a niche or industry. The topic contains evergreen information or steps or could have improvements over time with new technologies and trends, but the basics remain the same.
 

Benefits of Creating Evergreen Content

Increase in Traffic and Leads

Evergreen content provides you seamless and consistent traffic that could even increase over time. With an evergreen content strategy, you create layering to generate new and ongoing traffic and leads. While time-sensitive content would have peaks or a sudden gush of views or traffic, it could wane or die down over time. With that being said, evergreen content is a priority, especially if you are looking to grow your visibility, engagement, and sales on a long-term basis.

 

Longer Shelf Life

One of the apparent benefits of evergreen content is that it has a longer shelf life than time-sensitive content topics. This is because the topics are regarding fundamentals that do not or change very little over time. With immortalized subjects, there is no need to create content out of these topics constantly. All you have to do now is repurpose content to different social media channels. Most of your target audience would be beginners to medium users who would always go back to your content or website because you have helped them learn the basics.

 

SEO-Friendly

Perhaps the best benefit of using evergreen content is the fact that it is suitable for SEO. The goal of every business is to rank on top of the first page of Google. With evergreen content, other websites would link back to you, and your content would generate more traffic, making you a trusted site. Google loves to reward trusted sites, and thus, you get to be on top of SERPs.
 
Woman sitting at table typing on laptop
 

How to Create Evergreen Content

1. Choose Evergreen Topics

To create evergreen content, you need to focus on evergreen topics. When researching topics, you need to focus on what your target market or audience would need from your business. What information are your buyers looking for? What are the pressing problems or needs of your consumers?
 
When you try to look into the pain point of your target market, you will see a long list of problems that you can solve. These evergreen topics comprise the basics such as “How to Ease Joint Pain in Seniors” or “How to Bake a Strawberry Cake.”  
 
Of course, topics should be aligned with your niche or your business. It’s also important to inject unique ideas and also recent statistics into your blogs. When looking for topics, you can get ideas from the most popular articles or trends and create blogs about the basics.

 

2. Create the Best Version Available Online

When creating blogs focused on evergreen content, you need to identify the topics that other websites have not explored or discussed. If you can’t find one, you can create a much better version than what is on top of Google rankings.
 
To have better positioning of your brand, you have to create the best version available online. With that in mind, you need to be in a position of power or create blogs with relevant and complete information that your target audience would find golden or valuable.
 
Create content that is top-notch in quality that other websites can link to. To do this, you need to be excellent in research; having references and citations will position your brand to be the best and an expert resource or solution. You can also include personal opinions, which would be great with your branding.

 

3. Align Your Content With Your Brand

Your brand voice should be seen and felt with your content. Evergreen content helps you attract more leads or customers to your business, plus it also helps you reach more fans that will improve brand recall for your business. This is precisely why you need to get top-of-the-line SEO services for your business.
 
Great content will always attract your target market, especially if it’s designed to be aligned with your brand. Write with the audience in mind. This is how you create a memorable brand.

 

4. Update Your Content When New Information is Available

Suppose your evergreen content has included statistics or data that have become old or irrelevant. In that case, you should constantly update content to become fresh and valuable for current and future readers.

 

Create Immortalized Content

The best, cheapest, and most effective way to do marketing is to focus on content marketing. Content marketing has always fueled visibility, awareness, and engagement for many brands. 
 
Big and small brands benefit from content marketing, especially now that businesses have shifted to the digital space. This is what SEO services can do for your business.
 
With evergreen content, you get to grow brand awareness, increase your reach organically over time, and boost ROI. Evergreen content allows you to immortalize your brand with content that never goes obsolete or gets old. If you want to immortalize your content, you can now do that by implementing the evergreen content strategy in your business.

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