Google is consistently working to create a better search experience for all the users. Thus, many of the previously employed SEO techniques are rendered obsolete and now no longer work.
Google’s Gary Illyes accurately pinpointed 2018 as the deployment year for mobile-first indexing. It is imperative for SEO Experts to ensure that your website is perfectly optimized for mobile use and searches that all pages of the website work properly so that it increases website ranking and traffic too.
Proactive steps for SEO experts in order to maximize ranking opportunities
#Create Responsive design
This is one of the most crucial aspects if you want to rank well on the mobile-first index. Responsive design is not only about making things fit on a screen, but it’s also about keeping your site usable.
A few tips on how to build a responsive masterpiece
1) Classify default zoom
2)Position fluid element widths and heights
3)Resize website images in order to ensure that images are mechanically scaled as per the screen size
4)Employ breakpoints which are more design-oriented rather than device specific
5)Devise a mobile menu
6)Adapt font sizes and style
#Deploy a Smart Website Builder
A mobile optimized website builder will make your website responsive to mobile gadgets. In a split second, it identifies whether a visitor is using a Smartphone or a tablet and thus automatically adjusts the layout of your website in order to fit the size of the gadget. Having a well-designed and responsive website is not just enough for mobile optimization but speed is also essential. Mobile users expect pixel-perfect images together with instant rendering time. Therefore, SEO Experts can now use a Google Preferred website builder which upholds Google’s best practices for building super fast web experiences. Duda’s widget builder also helps web developers to insert elements which are not native to its platform.
#Create Valuable Mobile-Optimized Content
It is imperative to create new content which is unique and informative, but at the same time, you will need to syndicate your content. Nowadays articles, movies and TV shows are watched on mobile.
Some tips to ensure that your content is optimized for mobile:
1)Make use of new mobile applications in order to promote engagement.
2)Build high-quality content which tells stories so that mobile users are ready to spend long sessions on your website.
3)There are varied kinds of contents which you can use; such as GIFs, infographics, articles, high-quality images and videos. Cater to all kinds of visitors having different interests by incorporating all possible angles.
4)Crisp and short headlines attract users. Avoid long headlines. Last but not the least, feedback is crucial.
Even if you possess good knowledge in SEO, you will still require the services of a professional SEO company in order to keep up with the new trends and enhance customer traffic. Proficient SEO experts will assist you in helping find customers by implementing innovative and latest techniques.