Address :
2300 Main Street, Suite 900,
Kansas City,
Missouri - 64156
USA.
Tel : 816-533-4417
Email : contact@saltrank.com
salt rank $$$

How to Choose a Digital Marketing Company

There are plenty of digital marketing companies out there, but how do you go about choosing the best digital marketing company? Here are some of the most important factors to consider.

 

How Does Their Office Look?

Consider the overall atmosphere of the office. Do the employees seem happy, or do they seem cranky? This is important to consider because an unhappy employee is more likely to abandon your project, and you’d have to hope that they have a replacement who is just as skilled.
 
 

Are They Being Transparent With You?

Pay attention to how they answer your questions and if they ever give you suggestions about how to accomplish your goals. Are they just saying “yes, we can do that” to all of your questions, or are they presenting you with different options for success? A team that doesn’t just answer yes to everything will likely be able to help you discover better ways of reaching your goals.
 
 

How Long Have They Been Around?

This is an important question to consider for many reasons. One, the digital marketing industry is always changing. Many of the latest bleeding-edge strategies are still relatively new concepts, or the ideas have been built upon extensively in recent years.
 
During your search for the best digital marketing company, you may find that many companies haven’t been around for very long. That’s not necessarily a bad thing, but it’s still important to know how to differentiate the rubies from the duds. One way to do this is to look more closely at the people running the show – the company’s key personnel. How long have they worked in the industry, what do they specialize in within the digital marketing industry? Most importantly, do they have the background knowledge and skill needed to execute your project successfully?

 

Have They Worked With Clients in Your Industry?

Ask them if they’ve worked with clients who are in your industry. You should not necessarily expect the clients’ names from them, but you should be able to get some work samples. And if nothing else, they can share their stories of successful marketing campaigns with you. If they do have clients in your industry already, then that’s a good sign that they have knowledge about your line of work. Another good question to ask is if they’ve worked for any major companies. If so, that’s another good sign, as it shows that some of the big players trusted them enough to handle their marketing strategy.
 
You are free to ask any questions you like about their past work, but don’t feel put off if they can’t reveal certain details about past projects – they’re likely just protecting their clients or adhering to an NDA.
 
Company meeting everyone smiling and laughing, happy

How is Their Work Quality?

Speaking of the company’s work, let’s talk about quality more specifically. Their low prices might initially attract you, but what’s behind those rosy prices? Are they indeed a knight in shining armor, or just another bandit out for a quick buck? The point here is that the quality of their work is the most important thing to consider. Look at their website, look them up on Google, and check out their social media pages. Looking at the company’s self-promotional marketing materials is a fine thing to do, but what’s more important is to see a portfolio of the work they’ve done for their clients.
 
 

How Do They Speak With You?

How they interact with you is important to consider since you’ll also be building a relationship with the digital marketing company you choose to go with. Are they using a lot of technical jargon to try and make themselves sound smarter than they really are? Or are they going with the common sense approach of explaining technical words so that a prospective client can understand them? A digital marketing company that takes their time with you to explain everything will be much nicer to work with.

 

Where Are They Located?

This is one of the biggest determining factors for how much their services will end up costing you, so it’s an important factor to consider. Prices can go higher or lower depending on location. For instance, an agency on the West or East coast will likely charge more than an agency in the Midwest.
 
In the end, it’s usually better to work with a local digital marketing company. With a local company, you’ll likely have meetings at least once a month (or at the very least once per quarter). Therefore, the location of the company can be essential to consider in terms of logistics for meetings. Although, it depends on how often you’ll be meeting. If you’d like to have frequent meetings, then take that into consideration so it will be more convenient.
 
If you’re considering a digital marketing company that isn’t local, then that’s fine too. After all, we now live in a much smaller world thanks to technology connecting us all together. Video calls will be very useful for holding your meetings, and it’s the second-best way of getting to know the people you’ll be working with.

 

Set up a Timeline of Goals and Milestones 

The purpose of doing this is mainly so that everyone’s on the same page and stays focused on the same goals. Furthermore, along the way, they will surely need specific informational assets from you, so the timeline will remind you to provide them with these so that they can meet your deadlines. Also, you can request progress reports that include relevant data showing the current progress of the project.

 

Conclusion

That just about wraps up all the key points you need to know when searching for the best digital marketing company. In the end, this advice is more relevant if you understand what you require for your digital marketing strategy. You should at least have a budget in mind. Any company worth working with will explain to you what they will be able to do with your budget and whether they can make it work or not.
 
If you’re comparing digital marketing companies and are curious about how we do things here at Salt Rank, you can contact us on our website anytime or by phone at 816-533-4417. We look forward to hearing from you! 

 

10 Obvious Signs That Your Website Needs to Be Redesigned

In this era of internet marketing, your website is the face of your brand. However, long gone are those days when just having a website was enough. Now, you need to stay up to date with the latest trends and user habits.

 

But, how can you know that your website needs a redesign? Click here to find a few common reasons behind redesigning your website.

 

The online market is filled with brands competing in a cut-throat competition. In such a scenario, having an outdated website can negatively affect your sales. Hence, it is vital to catch the obvious signs that your website needs redesigning.

 

Ten obvious signs that your website needs redesigning are as follows:

 

Sign #1: Slow Page Loading Time

In this fast-paced life, nobody has the time or even patience to wait for a slow page to load. According to a recent study, if a page needs more than three seconds to load, visitors bounce back from it. If your load speed is slow, then your website needs to be redesigned.

 

Sign #2: Higher Bounce Rate

A certain percentage of people leave the website after viewing the first page. They do not even view the subsequent pages. This percentage is known as the bounce rate. This happens mainly because they do not find the design to be appealing and face problems while navigating across the website.

 

Several tools are available online to check the bounce rate of a website. If your website’s bounce rate is found to be higher than usual, it needs to be redesigned.

 

A high bounce rate affects the visibility and ranking of any website. Reputed search engines, such as Google, do not show any website with a high bounce rate on their SERPs.

 

Sign #3: Poor Conversion Rates

The primary purpose of a website is to convert visitors into leads. A low conversion rate is a sign that the website needs to be redesigned. Redesign it in such a way that it drives conversions. Be sure to include call-to-actions (CTA’s) to direct the visitor where you want them to go.

 

Sign #4: Lack Of A Customized Home Page

Businessmen follow the motto, “The first impression is the last impression.” A customized home page attracts a lot of customers. It creates an excellent first impression. 

 

Nowadays, the world of business is dynamic. If visitors find that your website lacks a customized and vibrant home page, they will step back from it.

 

A dull and monotonous home page is not good for business. So, businesses need to redesign their website if their home page is not tailored to their audience.

 

Website design across multiple devices, desktop monitor, laptop, tablet and smartphone

Sign #5: Not Mobile-Optimized

Statistics reveal that three out of every five users use their smartphone to browse through websites.

 

If a website is not mobile-friendly, its SEO rankings will fall. To make a website optimized for mobile, people need to pay attention to its fonts. All the news feeds and other information needs to be legible across devices. Also, the content needs to be visible on the mobile screen and must be concise.

 

Animations and videos need to be kept to a minimum since they slow down the page load time. In turn, the images need to be optimized to increase mobile optimization. All these factors will contribute to better conversion. So, mobile-optimization is one of the most vital elements of a website.

 

If any website is not mobile-optimized, it needs to be redesigned immediately. The website needs to have a dynamic layout that adapts to the design of mobile devices.

 

Sign #6: Obsolete Content

The content of any business is likely to change over time. Evolving is the key to any business. A company may deal with more products; it may diversify or expand, its contact details or venue may change. All this information needs to be updated on the website.

 

The obsolete content needs to be replaced with up-to-date information. So, If there is no way to rectify the outdated information, the website needs to be redesigned.

 

Several content management tools are available in the market. Even people who do not have any coding knowledge may use these tools to edit the obsolete images. Updated content improves the quality of the overall website and generates a lot of traffic. It also contributes significantly to improving SEO rankings.

Sign #7: Outshining Your Rivals

The prime motive of a business is to beat their rivals. So, it is crucial to keep tabs on competitors’ websites. If your rival business parties have a more functional and better-designed website, they will have more visitors.

 

Web designers aim to build a website that functions better than competitor brands. All the businesses try to focus on doing better business than their rivals. A well-designed, content-rich, and functional website is the key to any business.

 

So, if your business rivals have a better website, you need to determine why their website is better. Then, web designers need to redesign your website accordingly.

 

Sign #8: Ineffective CTA

Every website needs to have a compelling CTA to drive sales. CTA stands for call-to-action. It tells the visitors about the next steps they should take to do business transactions with you.

 

The business owners need to pay attention to the CTA of their website. Changing the text, shape, and color of the CTA may affect its performance. If only a handful of visitors are following the CTA, it is time to experiment with a new CTA. The website needs to be designed accordingly with a new CTA.

 

Sign #9: Confusing Navigation

When visitors browse through any website, they expect navigation to be easy. Navigation affects all the aspects of the website’s performance. If the website is difficult to navigate, they will not do any business transactions with the organization.

 

Instead, they would go to your competitor’s website, which may have lesser content, but is easier to navigate. The visitors expect to find their content within a few clicks of the mouse or taps of the mobile screen.

 

The moment navigation becomes too difficult or confusing, the rate of conversion dips, and your bounce rate increases. Nobody has enough time to figure out how to navigate it. So, if the website is confusing to navigate, it needs to be redesigned. 

 

Sign #10: Broken Links

Every website contains a few important links. The moment the visitors click on the links, they get redirected to a relevant page. On the other hand, if they click on a broken link, they will be relocated to a page showing a 404 error.

 

Broken links affect the rate of conversion. If any website receives complaints about a broken link, it needs to be redesigned immediately.

 

Conclusion

 There are numerous factors and signs that can indicate a website redesign is in order. With an outdated website, the possibility of the integrity of your business being compromised are high. Thus, look out for these signs and redesign your website as soon as possible.

 

In need of a website redesign or need a second opinion? Contact Salt Rank today for a free consultation! Our professional team of web designers is here to help your company look it’s best and thrive online.

 

7 Reasons to Get Involved With eCommerce

Whether you have a lot of money to invest or you only have a small budget,  eCommerce can be a potential opportunity for you. Even if you’re just a beginner, there are many online tools and resources out there that can help you. A digital marketing firm such as Salt Rank can provide a solution..

Here are 7 reasons why you might want to consider starting an eCommerce business.

alt="digital marketing firm"

1. Worldwide eCommerce Growth Is Expected to Go Up

2018 and 2019 saw huge growth in eCommerce worldwide and in the US. When choosing a segment of the eCommerce market to focus on, start by looking at the trends. Move into a growing market whenever possible. The numbers show that eCommerce is a valid possibility for new and existing entrepreneurs.

2. More Visibility and a Global Reach

With brick and mortar businesses, location is key. This saying is true because of the huge difference that a good location can make in obtaining sales. When it comes to eCommerce, your domain name is your storefront, and it can be seen by a global audience. That is the possibility offered by eCommerce. You only need one storefront, not several, to be seen by people worldwide.

In fact, in this new global economy, we see a phenomenon that hasn’t been noticed before– the pop up shop. It’s where someone carries nothing more than a few of their products, a tablet, and a card reader for taking orders. They meet their customers in person, and they don’t have to worry about violating any laws or regulations while operating their “store.” This way they can also be in several high visibility places at once (parks, prominent street corners, subway stations, etc.).

The above is only made possible by new and emerging technologies. Speaking of which…

3. Evolving Technology

Technology continues to innovate and improve on the eCommerce front, with new apps and payment systems emerging regularly. There’s also Blockchain technology, which can allow you to secure even more different types of payments.

Focusing on technology in the business world is likely the best way to reach success with an online business today. Thankfully the cost of many essential aspects of a business (video conferencing, collaboration tools, etc.) is going down, which makes it easier to conduct business internationally as well. Paying for flights to meet customers is no longer a requirement, nor do you even have to leave your home. Improvements in technology make it all possible to run everything from your personal computer.

4. User-Friendly Seller Platforms are Available

It’s relatively simple to get started in eCommerce. However, the hard part and where many people fail is in getting set up with a product (we’ll discuss that more below). The set up is easier now than it ever was. That doesn’t mean it’s a complete walk in the park or free, but nevertheless, there are many low-cost eCommerce tools that are available: marketing automation, SEO tools, user-friendly selling platforms, etc.

As we said, the hardest part of setting up an eCommerce business is the product aspect. What are you going to sell? The advice commonly given is that you should choose a product you’re passionate about – something that you’ve used yourself and can recommend to others. That passion will also be helpful in creating relationships with distributors or with someone who can be your product source. And finally, that passion will help motivate you to keep going as you build your business. The motivation to help others by recommending them a product you’ve happily used can be quite effective for some people who lack the motivation to succeed.

5. eCommerce is Going Mainstream

Eighty percent of people online have made an online purchase. That number is expected to grow. To succeed as an eCommerce business, you must create trust and credibility in your business. Some ways you can do this include

·         making your website attractive and easy to navigate

·         creating helpful and valuable content for your customers

·         showing customer testimonials

You must keep faith that if you commit to improving trust between your business and your customers, eventually, you’ll have a loyal following of people.

While eCommerce is becoming more and more mainstream, trust is still a key part of running a successful eCommerce business. Also, many people are still cautious shoppers and highly value their privacy and security.

6. The Little Guys are Getting Noticed 

You might think that you can’t compete with huge giants like Amazon and eBay, but this isn’t always true anymore. If you choose the right product niche and sell good quality products, it’s still possible to run a successful business. The reason why is that there is more information out there than ever before about the different products and services that are being sold online. In other words, thanks to bloggers and social media, people are beginning to notice the “little guys.” This is all thanks to the internet. Now, the rest is just simple math – the more clicks you get from interested people, the more likely you are to get sales. This is a big deal especially for someone on a tight budget who is trying to get their business off the ground.

7. Content Marketing Can Bring More eCommerce Sales Long-Term

Reducing friction during the buying process is important for maximizing your sales potential. Abandoned shopping carts are a common occurrence in the eCommerce world. You’ll have to be committed to improving your marketing funnel.

Technology also comes to the rescue here with retargeting apps and tools (like CartHook) that can help bring back customers who get lost in the woods before they disappear forever.

Content marketing is also a method of maximizing sales in the long term. By creating relevant and valuable content for your online following, you can then have them opt-in as email subscribes. And once you have an email list, you can then notify them about sales, promos, and discounts that you’re planning to do.

How To Capture Company Diversity With An Online Marketing Agency

For a long time marketers all aimed at attracting WASPS: white anglo Saxon protestants. This strategy used to make sense because they made up most of the consumer market. In 2020 that approach is not only outdated but potentially harmful to your business. Perhaps it’s time to seek an online marketing agency to ensure that you are reaching a full spectrum of new business.

alt="online marketing agency"

For starters, it ignores the changing demographics of the United States.

In 2019, millennials made up the largest generation in the United States and around the world. They are also entering their prime spending years, and this represents a golden opportunity for marketers everywhere.

Millennials today are the most diverse generation ever to exist, so narrow targeted campaigns will no longer work.

Inclusion is also a key value of this generation, and a significant 70% said that they wouldn’t consider a brand whose promotions and offerings weren’t diverse enough if there was another alternative.

What this means is that marketers today must embrace a concept now known as diversity marketing.

We’re going to give you an overview of diversity marketing from the perspective of an online marketing agency, strategies that you can utilize in your marketing efforts, and some examples from companies and that have used it correctly.

Diversity Marketing Definition

Diversity marketing refers to any marketing campaign that recognizes the differences within subgroups of people. These subgroups include age, gender identity, ethnicity, religion, sexual identity, disability, and so on.

You can go into even more segmentation through sorting them by weight, marital status, job occupation, education level, income, and you get the idea…

In short, diversity marketing means hyper-targeting your marketing campaign in order to connect with the largest variety of people within your target market.

When Should You Do Diversity Marketing?

When you’re starting out your business or brand, it’s ok to have a very focused business persona. However, as your business grows, you’ll need to reach out to a wider range of customers in a genuine manner. If your message is shallow, then you’ll experience poor results in your marketing and possibly incur other negative side effects. Here are some examples of those negative side effects:

  • Offending your target customers. If you aren’t diverse enough or come across as ignorant, then you risk offending your potential customers and possibly current ones as well. For example, addressing a group of people in the wrong way is a common mistake that businesses make.
  • You can lose out on potential customers. With diversity marketing, you can make your target audience feel like you know them personally, which will help you gain their trust. They can also relate to your brand better that way too.
  • Change can be difficult. Going from a non-diverse approach to a diverse approach isn’t easy, but the longer you wait the harder it will be to pull off. And as time goes on it will become harder to explain when your competition is going full steam ahead into diversity marketing.

The time is now to put diversity marketing into practice in your digital marketing strategy. The question is how do you do it? With these tips of course! Here are some simple ways that you can capture company diversity with your online marketing.

Market Research is a Necessity

Market research is a key step in diversity marketing, especially with an online marketing agency. The US population is more diverse and outspoken now than it has even been before. Companies are also discovering the internal advantages that diversity brings, including increased productivity, more innovation, and a better company message.

Diversity looks at all of the following (and more): race, age, disability, religion, sexual orientation, and gender identity. So to be successful, you must understand your target audience and how your brand fits into their lives. There’s just as much to learn from failed campaigns (like the ones from Pepsi and Visa) as from the successful ones.

So how can market research help you incorporate diversity into your digital marketing campaigns? In the following ways:

  • Lets you know about potential problems before they infect your wider campaign. For example, are you going to use a Spanish ad translation? If so, then have a native speaker look it over and make sure that your translation isn’t offensive or inaccurate.
  • Allow for a review of images. Pepsi learned this lesson the hard way with their protest ad featuring Kendall Jenner. It’s always a good idea to get an outside perspective before allowing an image or ad to go viral (in a bad way).
  • Prevent disaster. Be careful not to get stuck in your company bubble. If you don’t get any outside opinions or ideas, then that will lead to stagnation and failure in the long run. Additionally, if you’re surrounded by people who already know your company, product offering, and brand, then you’ll be at greater risk of making errors in judgment.

Don’t Cut Yourself on Too Much Edginess

So you’d like to run an edgy campaign. Well, that’s not necessarily a bad thing. Doing something different from your competition can certainly send you to the top. However, you should always have a voice of reason in your campaign sessions who can bring up some key questions.

So with all that in mind here’s how you can embrace edginess AND diversity in your ad campaigns

  • Outside perspectives should be welcomed. Make it a point to hire outside consultants or remote workers to get some honest opinions and viewpoints.
  • When trying to birth new ideas, bring as many different backgrounds, and ethnicities into the discussions as possible.
  • Your ultimate goal should be empathy. Your customers should be able to relate with your ads despite (or perhaps because of) their edginess. However, you should use caution and make sure they aren’t condescending or offensive.

Some examples of good ads following these principles are the Coca-Cola “America is Beautiful” ads, and any ads by Apple, which is a company that is leading the way in utilizing diversity marketing.

Test Your Ads

The last step is to test your ads on small groups. Run A/B test ads before starting your full-blown digital marketing campaign.

Remember, the more testing you do, the more sure you’ll be that your message will align with your target audience’s values.

Contact Salt Rank today for more information on how an online marketing agency can help implement diversity marketing for your small business.

What do Web Design Services Involve?

You know that you need a strong presence online, and that presence doesn’t start with social media, or a Google My Business Listing, it begins with a website. Building a website requires time and effort, but you are busy running and growing your business, and you need someone to take over the creation and maintenance of your website. You need a web design services company!

What web design services involve

webstie layout and design in kansas city

While you know you need a web design service, you aren’t quite sure what web design services involve. Generally speaking, web design services include everything that you need to make a web site online like

•    Branding

•    Logo design

•    Color palettes

•    Typography

•    Hosting

•    Graphic design

•    WordPress Installation & Customization

•    Web Page Design

•    Basic Search Engine Optimization

•    Submission to Google and other search engines.

•    Integration with Google Analytics or other web analytics

Why is having a web design service important?

web design services

Having a well-defined and organic presence on the internet is essential for every business as it helps to build trust with your customers and can be used to generate leads.  Having a well-designed and mobile-friendly website will help

•    Your ideal customers or leads to find your company

•    Increase and maintain your customer base

•    Customers to contact your business with ease

•    Build trust with potential customers

•    Give you a platform to own your own media

•    Help you capture and convert leads

What to Look for In a Web Design Services Company

Choosing the right web design service company requires you to find a wholistic company that can meet all the requirements you have for your website.

Take a moment to think about what those requirements may be. Start with the goal of your website and then work backward. Think about what features you will require, and which features are nice-to-have and which are necessary to the functioning of your business?

Here are some sample questions that will help you choose the right web design service company.

Do you already have these things, or do you need them?

•    A domain name

•    Webhosting

•    Content Management System (WordPress, Shopify, etc.)

•    E-mail addresses (POP3/Webmail)

•    Database

If you don’t have any of the above components for your website, you may need to opt for a full-service package with a web design company.

checklist for web services you need

What functionality do you need for your website?

•    Do you have a preferred programming language you want to use?

•    How much bandwidth do you expect to use?

•    How much disk space do you need?

Answering these questions will also help you determine how much you will pay or need to pay monthly for web design and maintenance.

Now that you know what your needs are, you can start looking for a web design company to help you execute your plans!

What questions to ask of a web design company

When you approach a web design company ask them the following questions to see if they are the right for for you and your business.

•    How fast are their connections?

•    Do they have a back-up and disaster recovery systems in place to protect your data?

•    Do they require you to make payments in advance or are fees monthly?

•    What is their customer support like?

•    Do they have a reasonable response rate?

•    Is their staff knowledgeable?

•    Can you access your website at any time via an online website manager or an account control panel?

•    Are online support manuals and tutorials available for you?

Now that you you have all the information to find the right web development company, you may be wondering about the team of people you will be working with.

Quick Outline of a Web Services Team

Account Manager – This is the person who you liaise with regularly and communicate your website needs to.

Graphic Designer – The graphic designer will create any logos and graphics that will be on your website.

Web Designer – The graphic designer and web designer may be the same person, and they oversee creating the Photoshop layout in HTML, CSS, and other web languages.

Developer – After the HTML code is deployed, the developer will connect the database with your website.

SEO Manager – This person will optimize your website so you can be found on search engines. If you also sign-up for an SEO package, blog posts are included in this person’s role.

Database Administrator – If you have an extensive database, this person will handle all your data.

How SaltRank works to create you the perfect website

Step 1 – Identify Your goals

We work with you to find out your goals and help you to determine what the purpose of your website should be. We have worked with various industries from senior living to fashion and have experience in creating B2B websites and B2C websites that convert

Step 2 – Define the Scope

Once we know what your goals are for your website, we can determine the scope of the project and create a realistic time lien for you based on your budget.

Step 3 – Create Your Sitemap and Wireframe

With a well-defined scope, we can start creating a sitemap and define all the content and graphics that will need to be featured.

Step 4 – Create Your Content

We will start creating the content for each individual page outlined in our sitemap and utilize SEO best practices on each page.

Step 5 – Test and Launch Your Site

This is the fun part; we will test your website to make sure it all works properly for your visitor. We will invite search engines to crawl your site so it can rank on Google, Bing, and other search engines.

Once everything works properly, we can also help you launch your website on your social channels and through paid advertising.

Step 6 – Maintain Your Website

We will continually monitor and maintain your website as web standards change. If you need to make updates to your website or expand your database, we will always be there to help.

.

Use this information to choose the right web design services company. If you are looking for a consultation on building your perfect website, give us a call for a free 30-minute consultation today!

Help Boost Conversions With These 2019 Website Design Trends

Are you losing your customers to a bad website design?

 

Over 85% of customers say they will never return to a website because of poor user experience. The majority of your customers expect fast load times, stunning design, and an easy to navigate website. If you are looking for website design services Kansas, then consider these conversion boosting trends you can bring to the design team today to boost conversions.

 

Stunning Visuals and Layout

 

Web users want to be wowed with crisp, well-done visuals, but the truly savvy user wants something a little different. Consider adding elements like bold typefaces that establish a strong brand identity right off the bat. Use a ‘Z’ pattern and diagonal designs to guide your customer’s eyes to the important elements on your page. Don’t be afraid to use asymmetrical layouts when using a Z pattern.

 

Having stunning visuals with strong CTAs will not only help you keep your user on your website longer, but it will help you boost your conversion rate.

 

Responsive Content

 

Gone are the days we design for only desktop and mobile. Many people are viewing content on their smartwatches or navigating the web via voice search. To boost your conversions consider working with website design services in Kansas to create content that resonates with your target market and can be accessed through any device or medium.
Not only will your user thank you for your content first approach by staying longer, but Google and other search engines will also reward you by having your content be delivered to your ideal market.

 

Video and GIFs

 

They say a picture tells 1000 words, but a video tells 10,000. You are leaving your brand story to chance without video on your website. Human’s attention is easy grabbed by other human faces and fast-moving objects. It is engrained in our psychology to pay attention to these things. To take advantage of human evolution, you can use dynamic video backgrounds to communicate your brand story and capture attention. If you are targeting a younger demographic, consider using GIFS on your website to communicate complex emotions through pop culture references. Having these elements can entice your web visitors to engage with your brand and consume more content.

 

Personalization

 

Probably the biggest trend for web design that you need to be watching this year. Many website design services Kansas now have the technology to implement true personalization that helps to convert visitors into subscribers or buyers.
When we talk about personalization, we don’t mean simple things like a user’s first name. We are talking about location-based personalization and implementing machine learning and predictive analytics to make recommendations on the next blog post to read or the lipstick color that will look best on a consumer’s skin.

 

In the future, brands will be able to deliver offers that are based on the weather in a person’s location or if their sport’s team in winning of losing in the playoffs. Personalization will be about catering to the user’s interests and addressing where they are in the buyer’s journey. When people feel that they are being heard and take care of they are more likely to convert into users and buyers.

 

Consistent Header and Footer

 

Providing your user with a consistent experience is essential to building trust and therefore boosting conversions. Having a unique and persistent element like a header and a footer will help to orient the user when navigating through your website. Not only that but users expect to see a header and footer with the information they are looking for such as location, FAQs and social media icons.

 

Micro-commitment forms

 

A major breakthrough for lead form conversions has been multi-step forms. The reason that multi-step forms are so effective is because they only ask for micro-commitments. Users find massive, multi-field forms to be intimidating and find the ease of multi-step forms to be interactive, engaging, and fun.

 

Optimizing User Experience

 

Not only will poor usability turn off your users, but it will also affect your search ranking. When designing your website make sure that the user experience is top of mind to ensure that your conversions are high. Here are a few things that you need to consider when improving your user experience:

 

  • Website speed: In 2018, Google announced that site speed would be an important ranking factor. Most users expect a page to load in less than three seconds. Optimizing all the elements on your page like photos, javascript and animations will be critical for reducing your speed load time, pleasing customers, and ranking well on Google.
  • Mobile Friendly: While you should be still creating content first as emerging technologies take hold, you still need to make sure that your website is mobile-friendly. Google has continued to indicate that they will be prioritizing mobile indexing and many consumers are searching for and making product purchases with their mobile phones.
  • Personalized, Smart content: Remember, a personalized experience will increase engagement and overall conversions. Until machine learning and AI becomes widely available and accessible, you can effectively use pixeled data and cookies to help you personalize your user’s experience.
  • Minimalism: Make sure that you are employing plenty of white space to let your user’s eyes rest. Use other techniques like contrast and bold typography to make the user experience as seamless as possible.
  • Accessibility: Ensure that all your photos have alt tags and closed captions for your photos and videos to make your website accessible for users with disabilities. Don’t forget to incorporate keyboard navigation, HTML tags, ARIA tags, and title tags as well. Not only should you do this for the good of your user experience, but you can open yourself to lawsuits if you don’t keep accessibility in mind.

 

Now that you know the top website design trends that will help you boost conversions you can find the best website design services Kansas offers to help you implement them.

How To Рlаn A Nеw Wеbѕіtе Fоr Your Buѕіnеѕѕ

web designing company

Sо you’re rеаdу tо go іntо online mаrkеtіng оr set uр a wеbѕіtе fоr уоur hоmе-bаѕеd buѕіnеѕѕ. Yоu muѕt аѕk уоurѕеlf if you аrе rеаdу tо tаkе оn thе daunting tаѕk of ѕеttіng up уоur own wеbѕіtе. If you’re nоt аlrеаdу fаmіlіаr with wеbѕіtе design, grарhіс design and wrіtіng sales сору, уоu may bе overwhelmed with what іt tаkеѕ tо set uр a website.

A Few Thіngѕ You Nееd Tо Knоw:

Domain Nаmе

Your website address is important. Yоu need tо fіnd a dоmаіn nаmе that is easy to say, easy to spell, and represent your рrоduсts and ѕеrvісеs. Whеn сhооѕіng уоur domain name, remember that you are brаndіng уоurѕеlf and your identity. It’s a good idea to use your business name in the URL so there is no confusion.

Web Hоѕtіng

Thеrе are mаnу dіffеrеnt tуреѕ оf wеb hоѕtіng соmраnіеѕ and web hоѕtіng plans across the Internet. Tаkе time and evaluate thе ones thаt you thіnk wіll be a gооd fit for уоur buѕіnеѕѕ mоdеl.

Hyper Tеxt Mаrkuр Language оr HTML

 

This іѕ a language used to fоrmаt wеb раgеѕ. HTML іѕ nоt a programming lаnguаgе, it’s a mаrkuр language used to format and describe соntеnt оn wеb раgеѕ. Dоn’t lеt thіѕ scare you. There are many tools that let you format a page visually and will create HTML code for you. However, beware that these tools can sometimes bloat a website, slow it down and make messy code that could be detrimental to your Search Engine ranks.

Web Pаgе Dеѕіgn 

Yоu nееd tо knоw hоw to рrореrlу lауоut аnd format wеb раgеѕ fоr уоur nеw site. Wеb dеѕіgn іѕ vеrу ѕіmіlаr tо рrіnt dеѕіgn in thаt іt uѕеѕ the ѕаmе еlеmеntѕ. Yоu need to lооk аt ѕрасе аnd layout, hаndlе fоntѕ аnd colors and combine іt аll іn a nеаt расkаgе thаt conveys уоur mеѕѕаgе.

Wrіtіng Cору 

 

Thіѕ is a раrt оf website dеѕіgn that is vеrу difficult for mаnу. Writing сору involves ѕkіll, creativity, іmаgіnаtіоn аnd ѕоmеtіmеѕ hard work. Fоr ѕоmе реорlе writing comes еаѕіlу аnd for оthеrѕ, it саn ѕtор them іn their trасkѕ. Sоmеtіmеѕ wrіtеrѕ block can be overcome wіth рrасtісе and ѕtudу, hоwеvеr I wоuld ѕuggеѕt tаkіng a lооk аt wеbѕіtеѕ whісh аrе ѕіmіlаr tо thе оnе уоu intend tо develop to get the creative juices flowing.

 

Whеn you thіnk оf аll thе wоrk thаt really has to gо іntо the dеvеlорmеnt of a wеbѕіtе, you mіght consider hiring a web development company that provides custom website services.

 

If you саn аffоrd іt, it wіll ѕаvе уоu a lot оf tіmе аnd grіеf because even after уоur ѕіtе іѕ complete, there is much to be done in terms of optimization.

 

Always consider thе immense knowledge thаt truly gоеѕ іntо buіldіng a gооd website. Most importantly, you want to stand out and look more professional and better than your competitors. After all, your website is you.

 

 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.