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6 Easy Ways to Draw More Traffic to Your Website

One of the most important things about having an online business is traffic. Without it, success will be harder to achieve, and your website will drop in value. Even if you add more time, money, and a lot of effort, traffic is necessary. Without traffic, it will be harder to reach potential customers, which is bad for your business growth.

 

Driving traffic to your website is one of the essential parts of an online business. Therefore, you want to work on attracting people to visit your website. Get as much traffic as you can for more people to know about your brand. Even if you’re busy with other tasks for your business, it’s best to prioritize traffic.

 

However, doing everything by yourself can be tiring. That’s why it’s better to look into web marketing services to help you. They use social media, search engines, and email marketing to drive traffic to websites. Strategies are used by web marketing services to help business owners get the traffic they need to achieve their target.

 

Generating traffic to your website is not an impossible task to fulfill. You can start doing it on your own to increase traffic. Make it your priority to ensure that your website will be discovered. There are many ways to get site visitors. Below are six easy ways to draw more traffic to your website.

 

1.) Optimize Your Website

Optimizing your website for searchers is one way of driving traffic. Doing that will give you quality traffic and make your website optimized. As your website gets optimized, it will get more traffic from important searches (your target keywords). Website optimization is the best way to get organic traffic that search engines will love to see.

 

When creating a website, consider what people are searching for. Knowing this and designing your strategy around it will help attract visitors since they are searching for the same topic. Search for important keywords that will help it to rank on search engines. If you create a website based on the searches, it will be optimized and drive traffic naturally.

 

2.) Cognitive Fluency

Once you’re done with your research, use cognitive fluency on your website. One example is when you search for a medical clinic around your location. Their website will have a theme that visitors can recognize. Whenever someone sees that website, they will know that it’s a medical clinic right away.

 

Improve the cognitive fluency of your website to ensure that your visitors will recognize it. Think about what people expect to see for your type of business. Check the format, font, and other elements of your website. Optimize your website depending on what your customers like to see.

 

3.) Answer Questions

Website pages will help you to attract more traffic and find potential customers. Those new eyes will know about your business and what you are offering. Optimize your blog by using keywords that people are searching for to get them to go to your site.

 

Find out about the frequently asked questions of your target market. Take time to learn about their problems and how to solve them. Giving answers to their questions can be done in your blog (which you should definitely have). Your blog will help answer visitors’ questions and solve their current problems.

 

When they search using keywords, your website will appear. They will go to your website since it will help them to solve their problems. It will help to build trust and keep your site on top of the search results.

 

4.) Use Social Media

The best way to keep your audience engaged is to be active on social media. It will drive traffic to your website since the answer is already in front of them. According to GoDaddy, 61% of sites with high traffic come from social media. Make sure to have a Facebook page or a Twitter account.

 

Never neglect the power of social media and keep your online presence. If your website is a B2-B company, LinkedIn is for you. It can provide leads for your business. Use Instagram if you have an amazing visual identity. It’s best to post quality images for your site. Social media is free and the best way to let people know about your business.

 

A small business using social media for their company

 

5.) Email Marketing

Email marketing is still one of the most effective ways to drive traffic to your sites. Even if other people suggest that this method is no longer effective, don’t listen to them. As long as email exists, you can continue to use it for marketing. Send cold emails to let other people learn about your business.

 

If you have email subscribers, they will be notified whenever you have a new post. It will bring them back to your website. Build your email list to send marketing emails. For eCommerce, use automated email marketing tools to make selling easier. It will help you to spread the word to strangers.

 

Retargeting former customers is the best way of making a sale. It’s best for those who browsed your website or if they leave items on their cart. There are about 40% of abandoned carts online. Make use of that list to retarget potential customers. When they see your blog, they may also browse other pages. It will help them know that you have what they need.

 

6.) Publish Regularly

It may sound obvious, but this is something that many site owners missed. Publishing regularly will help your website to be found by internet users. Having a blog with keywords based on your business is not enough. Blog consistently to keep on attracting visitors and get more traffic.

 

Based on the State of Inbound Marketing Report of 2013, those who blog every day are likely to get their return on investment faster. Compared to sites that only publish once a month, blogging regularly helps to get more traffic. That means they can also generate leads and customers easier.

 

Give a reason for search engines to crawl to your website regularly. They will index your site, make your pages discoverable, and put your blog on the first page of the search bar. It’s the best way to drive traffic to your business and make visitors become customers in the long run. 

10 Essential Web Design Tips From a Digital Marketing Firm

Ask yourself the following questions. Can your visitors understand what your company does within 5 seconds of arriving on your website? Can they also easily navigate your blog? Is your pricing page layout intuitive and easy to figure out? And finally, does your website have a low bounce rate?

 

If you answered no to these questions, then you may want to rethink how you’ve designed and optimized your website. Here are 10 essential web design tips from a digital marketing firm that can help you do a better redesign of your website. 

1.) Your Buyer’s Journey

After acknowledging that your website needs a redesign, you’ll need a plan to tackle it. Begin by laying out your customer’s journey from beginning to end. The beginning is when they land on your website for the first time, and the end is when they become a customer.

 

Also, consider what will happen in the middle of their journey. What pages will they view? What content will they read? And what offers will convert them into customers? Knowing these things will allow you to design a website that nurtures leads through your sales funnel.

 

It’s recommended to use a CRM to make researching this information easier. However, if you’re finding it difficult to obtain this data, you can always just ask (interview) your customers. Just ask them if they can give you 15-30 minutes of their time to answer a few of your questions (you can even provide incentives if you’d like).

2.) Touchpoints

You can then use this information to formulate your strategy. This strategy will include the key touchpoints of your site. Touchpoints are the areas of your site that users interact with most.

 

And with each of these touchpoints, you should be able to determine what opportunities, emotions, pain points, thoughts, and goals each touchpoint needs to evoke.

 

When you know what needs to happen with your touchpoints, you can enable it with your web design. Perhaps you need certain imagery or color palettes. A digital marketing firm can help with creating the right design elements for these key parts of your website.

3.) Remove Distracting Elements

Certain parts of your site can detract from your value proposition. For example, complex animations, poor-quality website images, and lengthy or poorly formatted content are all common examples.

 

Since most people have a maximum attention span of 8 seconds, you’ll need to make it very clear what information they will learn on your page. There should also not be any distracting web design elements that detract from this. 

4.) Website Loading Speed

As part of a good website design, your website should serve data to visitors quickly. After all, no one will hang around if all the images on your site take ages to load.

 

So what’s a good way to limit the loading time to something acceptable? Picking the right web host for your site can make a huge difference. It can also be a good idea to use a website builder that prioritizes loading speed.

 

Finally, try to reduce the number of bigger items in your site design. The more high-resolution images or videos on display, the longer it can take for people to download all that data.

5.) Make Mobile a Priority

This is perhaps the most important web design tip out there. A web page that’s both responsive and mobile-ready is required in today’s world. Currently, more than 50% of website traffic comes from mobile devices. So, you’ll want to make sure that each aspect of your website will work properly in different resolutions. You should also pick a platform that will optimize your images for mobile devices.

 

There’s more to mobile optimization than this, and there are plenty of ways to include mobile optimization on your website. A digital marketing firm will be familiar with these methods.

 

A web designer laying out a mobile app 

6.) Create a Visual Hierarchy

Where you place different things on your website is very important. After all, humans are visual creatures, and providing information in a way that’s easy to consume is vital in grabbing their attention and helping them to retain that information later on.

7.) Make the Fold Count

The fold is the first part of a website that’s viewable before being required to scroll. This part of your website design deserves extra attention due to its great importance.

 

Ensure that your most important elements, like your call to actions (CTAs) and headline, are located in this section. The fold is the first area on your site that you’ll be able to generate clicks, so you’ll want to take full advantage of it.

 

However, thorough web design must still include more CTAs in other parts of your web page. After all, not every visitor will be sold by the first call to action they see. The goal is to convince them to make a decision, and this decision is frequently made outside the fold. 

8.) The Taller, the Better

If your content is information-dense, you’ll need plenty of space to fit it into your website design. A tall scrolling page can be perfect for this. Studies have shown that conversion rates go up as much as 30% when there is more data to scroll through. 

9.) Simplify

Even if you have a lot of content to offer your visitors, you must be careful not to give them too much. A key part of website design is knowing what should be displayed to users. Remember, less is more, and present them with one detail at a time. For example, don’t sell a book series. Sell a book. Give each book individual attention, and allow the visitors to explore everything on their own. They’ll become more engaged when they have to find out certain things on their own. More engagement means they’ll be more likely to make a decision.

10.) White Space Is Good

People don’t like clutter. This translates into web design too. Keep your paragraphs padded out with plenty of white space. It will give your content more breathing room and also make it easier to read. It’s a simple and easy web design tip for driving more traffic to your website. 

 

Salt Rank is a digital marketing firm in Kansas City. For more help with website design, contact us today

8 Reasons Why Every Small Business Can Benefit From a Mobile App

If you’ve thought about if your business needs a mobile app, then you certainly aren’t alone. Creating a mobile app is a big deal for your business, so you’ll want to know why it’s important for business in the first place and the advantages it will bring to your small business. Here we will show you why your business should have an App, as well as the marketing and functional benefits of mobile applications for small businesses, and how mobile apps are used in business. 

Should Your Small Business Have a Mobile App?

By the year 2019, more than 1/3 of people on the planet had obtained a mobile smart device like a smartphone or iPad. The significance of this statistic is immense. It’s a means of communicating with an untold number of potential new customers.

 

Creating a mobile business app can provide unique marketing opportunities and let you connect with your target audience even easier. There are also other advantages that will let you pull ahead of competitors who don’t have their own mobile App

1.) Communicate Easier and Collect Valuable Data

The first reason that your business should have a mobile app is so that you can enhance the way you communicate with customers and clients. So much information can be available with one push of a button, or in this case, with one tap of an app. This has created new opportunities for direct communication between businesses and customers. Apps can also collect information from their users, making apps a great way to obtain invaluable information from customers. Information such as buyer personas and shopping behavior can help you to develop better marketing strategies.

2.) Communicate Faster and Reduce Bad Reviews

Your customers need a way to be heard and to communicate with you easily. The most frequent reason for them communicating with you is to ask a question about your service or order they placed with you. They might also wish to complain or leave feedback. The goal of an app developer is to make this easier for customers when designing their App. The idea is that if a customer can reach out quickly to a business and voice their concerns, they will then be less likely to leave a negative review. 

3.) Reach New Target Demographics

A mobile application is an extension of you and your business. Therefore, it represents an opportunity for you to stay true to your brand and, at the same time, see how it can be shown on a totally new platform. Maybe even in a brand new and innovative way. You can also see the App as a different advertising platform for your business. A platform that you have complete control over. Best of all, you can say whatever you want your brand to say and get more exposure and awareness from that. 

 

When an app developer makes a mobile app for business, the App should allow the business to reach new potential audiences. Since it’s a new platform for your business, you will have a chance to reach a new demographic of people who use apps more than web browsers.

4.) Increases Customer Loyalty

An app developer can also develop their App so that it will let popups and notifications be provided to users instantaneously. If the information is helpful for them, for instance, giving them exclusive offers and deals, it’ll help you create a more loyal customer base that values your App.

 

A man using an app on a smart phone 

5.) Encourages Repeat Sales

Perhaps your business already has a loyalty program or is considering adding one to encourage more purchases. If that’s the case, then you’ll want to create a loyalty program via your App since this is an effective way to build and create a community for your customers. When customers can get rewards for the money that they spend, they will be more likely to keep spending more. After all, everyone loves collecting points by doing things they would have been doing anyway. A mobile app makes this process much faster and more convenient for people. 

6.) A Potential Edge Over Competitors

An essential benefit of mobile applications in business is that you’ll be able to really stand out from your competitors. Apps are becoming more and more relevant in business today, and their use for business purposes is a trend that cannot be ignored. Of course, it hasn’t become widespread in every single industry out there yet, which means that you may be able to get an edge on the competitors in your industry.

 

You might be wondering in what ways does simply having a mobile app give you an edge over businesses without one. Here are a few key ways:

7.) Creates a Barrier to Entry

If you offer your service or products via an Android App or through iOS, then new competitors will be forced to do the same, which will require considerable effort from them. So, this effectively raises the barrier to entry for new competitors in your market.

 

Also, having a mobile app will let your business sell things in new and interesting ways that can help you beat the competition.

8.) More Portability

A mobile app for business can give you extra advantages when in the field. Your App can function wherever your customers are, even when there is no WiFi when they are connected to mobile data. This can be especially useful for businesses in rural areas that lack an internet connection. So, a mobile app, in this case, would drastically improve the user experience. Improving the user experience is probably the main reason to create a mobile business app. Connecting to your business should be easy and require little effort from your customers.

Conclusion

Your small business needs an app to overtake your competitors. You probably already have a website that lets you interact with customers at this very moment. It might be a simple site, or maybe you provide your service through a web portal (via an online store, product configurator, booking system, etc.). Overall, customers have a preference for making payments through online apps more than mobile-friendly websites. So, contact Salt Rank today, and an app developer will help create the perfect App for your business. 

7 Ways a Web Design Agency Can Help Give Your Website a Facelift in 2022

A new year means it’s time to give your website a facelift!

 

It’s that time to re-evaluate your progress, see how well it’s been going, and make adjustments as necessary. It’s also a good idea to start forming new routines and habits.

 

Your WordPress website is no exception.

 

Or perhaps you don’t yet have a website, or you just have a very simple website that you don’t know what to do with. You might then ask why I should even have this website?  

 

The Purpose of a Business Website

The purpose of a business website depends on the type of business.

 

For example, if you’re an author, you’ll want to show off your books and perhaps even sell them right on your website. If you also offer other services like teaching or editing, you’ll want to promote those on the site.

 

If you have an e-commerce website, you’ll be trying to attract qualified customers and get sales.

 

Basically, your site should serve more purposes than simply acting as a brochure for your business.

 

Anyone can make a “brochure” website. However, making a clean, effective, and professional business website is harder. The average person with little experience in web design may want to work with a web design agency for the best results. 

Achieve the Best Results

Speaking of results, are you happy with the results you’ve been getting? If you’re totally satisfied with the volume of traffic you’ve been getting, and the boost that it gives your business, then you’ve succeeded!

 

…but if not, and you’re aware that more growth is achievable and desirable, then this is the best time for you to analyze and make improvements.

 

There are many things that you’ll want to take into consideration. The following are 7 ways you or your web design agency can fix your website to attract more visitors and increase sales. These benefits apply to any kind of website about any industry or topic. With these 7 website aspects, try to be as objective as possible.

1.) Make a Better First Impression on Visitors

Ask yourself this: is your WordPress website welcoming to new visitors, and does it encourage them to stick around? Or does it scare them off in seconds?

 

If you aren’t sure, check your Google Analytics.

 

Things you’ll need to know are:

  • Do visitors check out more than one page, and how long do they hang around on your website?

  • Do they leave the first page that they landed on? This is known as a bounce.

  • If you aren’t sure how to use Google Analytics to view this information, a web design agency can help you.

2.) Make Your Business Clearer

You might assume that your business is perfectly clear, but it’s still important not to assume such things.

 

We’ve seen local business websites that don’t even list their address or what part of the country they’re located in. So that’s a good example of a business not being clear.

 

Or perhaps you freelance and do two very different services for different types of audiences. Is your website clear enough to entice both kinds of visitors to hire you?

 

It’s possible to make this work, but it will take some planning and ingenuity. 

3.) Create Better Navigation

Good website navigation should be easy for visitors and logically arranged. When it comes to navigation links, make them concise, clear, and helpful for visitors so that they can find what they need (preferably in a few clicks or less).

 

When visitors are looking for an explanation of your business and services, they expect to find an “About us” or “About” page. Therefore, that’s what you should name it. There’s no creativity with that, but there doesn’t have to be – it just needs to be clear. Navigation, more than anything else, should be crystal clear to everyone.

4.) Make Your Website Easier to Read

For this, we aren’t referring to how good the content itself is. Instead, we’re talking about how the content looks on the page.

 

Is it inviting to read? Does it make the reader want to keep reading to see what’s next? Again, design and formatting play a big role in this.

 

As for content quality, it should be as good as you can make it (of course). However, no matter how good it is, if it’s hard to read in visual terms, then it’s dead content. No one will want to read it.

 

If you’re going to be giving your website a facelift, the text on the page is one of the first things to look at. If you aren’t sure what the best way to format your text would be, a web design agency will know how to attract readers. 

A web developer works on coding a page

5.) Improve Your Copy

Does your copy come across as friendly and focused on the visitors?

 

You may think that the purpose of your website is to represent yourself, but that’s not really what it’s about. What it’s actually about is how you can solve the problems that your readers have. So there’s a big difference. 

6.) Improve Your Sales and Marketing

Suppose you offer products and services but don’t mention these anywhere else on your website except your sales page. In that case, you need to work on this aspect of your website’s content.

7.) Improve Website Security

Https is the bare minimum of website security these days. If you don’t have this, a large chunk of your visitors will not want to stay on your website. The “this site is not secure” message from Google is a huge red flag for visitors. And if you sell directly through your website with a product page and checkout form, then informed visitors will certainly not want to purchase from you.

 

Thankfully, it’s incredibly simple to get https for your website domain. So if you haven’t done it yet, then do this first before doing anything else.

 

Conclusion

You’ve now seen the 7 ways a web design agency can help revitalize your website. Improving your website can be a two-part battle: knowing what problem areas to fix and then objectively reviewing your website to make the necessary corrections. A web design agency can help greatly with both parts. So if you’re ready to give your website the facelift it deserves, contact Salt Rank today.

Web App vs. Website: Which One is Better for Your Business?

Websites and web apps both streamline your business and give you a competitive advantage. But what are the separate benefits and drawbacks that each one has?

 

Before we answer that, it’s important to ask the question, “why does your business need a website or web application?”

 

Then, think about the fundamental difference between a web app and a website. A web app pushes the limits on design aesthetics, usability, and value. A web app opens up a whole new world of possibilities for a business.

 

Choosing the right option for your business is a crucial business decision. In fact, in recent years, we’ve seen many business owners discuss what is the best way to build their online presence, by building a website, web app, or both.

 

Websites and web apps are not the same thing. The subtle differences between the two are important, and knowing what those differences are can help you choose the right option.

 

The decision should be mostly based on the unique needs of your business and other factors, such as:

 

      • Mandatory features
      • The purpose of the website
      • Your target audience(s)
      • Your total budget

 

If you aren’t sure what your website will be for, then you’ll develop unrealistic expectations for yourself or your web development services company.

 

Have no fear because we’ve got all the important information laid out here. We’ll be showing you the major aspects of web applications and regular websites and their key differences.

 

As I’m sure you can relate, web applications and websites are an irreplaceable part of our lives. Google, Facebook, YouTube, and Wikipedia are used by billions of people, and all of these people know the differences between these websites.

 

What is a Website?

Let’s start with the basics. What is a website? Since the birth of the internet, its goal has been to disseminate information to the masses.

 

With this simple goal in mind, we started with classic HTML, which was just static pages with content and media accessed via a URL address. These websites lived on servers that were connected to the web network. Even back then, these sites were cable of sending information around the world 24/7.

 

These days though, modern sites utilize more than HTML. They are far more intuitive and utilize languages like JavaScript and CSS in their design. This is why the modern website is more feature-rich. But in the end, the goal is still the same – to provide information to people and function as a tool for marketers.

 

Now, what about web applications? These are another type of web tool that tend to be more action-oriented. They work just like any other software. They can utilize augmented rich internet application technology (RIA), which is what Silverlight, Flash, and JavaFX are.

 

Web applications are usually hosted over the internet and utilized in web browsers. They also offer a great range of features and functions than a website. Some high-quality web applications are Slack, Gmail, Trello, and Google Drive.

 

A woman browses a website on her laptop

The Main Differences Between a Website and Web App

Here are the main differences between the two:

Integrations

Web apps are better than websites at integrating with other online tools and software. These third-party integrations let the website app collect, process, and store data. These integrations also elevate UX (user experience) by helping create a more personalized experience with the content.

 

When it comes to integration, the difference between the two can be summed up this way: with websites, integrations are optional. For web apps, it’s the main function. Your web development services company will understand this and design it accordingly.

 

Authenticating

Authentication is a necessity if you’re handling sensitive information – after all, you must prevent unauthorized access, thus protecting you and your customers. Authentication means having a login procedure frequently in the form of a password and username. Only authenticated users can access the data on the website.

 

Of course, not every website needs authentication. Most information websites don’t require it.

 

On the other hand, for web applications, it’s much more common. While Wikipedia doesn’t ask for authentication to access its information, most pages on Facebook ask you for your password and login ID to view them.

 

Interaction

Consider the level of interaction involved with a single page on a website. For example, an About Us page is designed for users to read it and be informed that way. Its job is to provide information and usually doesn’t require any further interaction from users.

 

On the other hand, a web app requires interaction and input from users. This interaction can occur in numerous ways, including form submissions, responses to those forms, Live Chat, or electronic payments.

 

Other Web Apps

There are also even more actions that a web app can perform, including online shopping, hotel booking, and even ordering food.

 

With the increase in actions and functions, the line between a web app and a website is becoming more and more blurred. This is largely thanks to the emergence of cutting-edge “hybrid” frameworks, such as Progressive Web Apps (PWAs) and Single-Page Apps (SPA).

 

Should You Choose a Web App or a Website?

A website is useful if you’re trying to inform users about your product or offer. A website works if you’ve just got a landing page with a simple form for subscribing.

 

A web app will provide more opportunities for interaction. If you’re looking for deeper user involvement, then a web app can be the best option.

 

For example, when looking at work apps (most of the Google ones), they are update-able and dynamic, meaning that everyone who has access to a Google project can update and access the essential files.

 

Examples of interactions in real estate apps are:

 

      • Viewing accommodations
      • Archiving them
      • Setting up meetings with agents
      • Making appointments for viewings

 

Conclusion: Web App or Website?

It depends on what you’re trying to accomplish. Go for a web app if you want to:

 

      • Solve specific problems that businesses are having
      • Do more than just brand your business online
      • Create a robust communication channel
      • Maximize your customer service and thereby increase revenue and sales

 

A web development services company like Salt Rank can assist you in whichever direction you decide to go into. If you need personalized advice for your business, feel free to get in touch with us! 

 

9 Ways to Create Mobile-Friendly Content for Your Website

Reading on a mobile device differs from reading on a desktop computer. A desktop reader, for example, is supposed to be drawn to material displayed on a site’s top-left portion (the golden triangle or the F-shaped reading pattern).

 

However, while using a mobile device, the same reader may not necessarily focus on the left-side material. They will glance to the left, although their focus will be slightly scattered. So, in essence, there is no “most critical” region to improve first. All of the material has to be optimized.

 

Let’s look at a few techniques for making your material easier to read, grasp, and recall for mobile users.

Image and Video Optimization

As seen in the chunked content samples, images are an excellent method to make your information more ‘readable’ on mobile devices. Screenshots, images, memes, and other visual elements offer a graphic punch to your information, keeping people interested. But there’s a catch: your photographs must be mobile-optimized. Otherwise, they may occupy too much space or become unreadable.

Design Optimization – Don’t Use Sidebars

Responsive design should be implemented on all platforms. For example, it implies that if screen sizes change, your content will adjust to fit them.

 

Sidebars may be a terrific method to improve the user experience and expedite the buyer’s journey on the desktop. They are, however, only a distraction on mobile devices. As a result, it is frequently relegated to the bottom of the page and is rarely utilized.

Use Accelerated Mobile Pages or AMPs 

Using Accelerated Mobile Pages may help you get ahead of the mobile marketing curve, even though they haven’t been extensively tested or generally accepted (yet). Google and its partner businesses created these HTML pages in a specified manner. For specific searches, these pages are prioritized in mobile search results.

Avoid Pop-ups

Pop-ups should be avoided at all costs. Google declared a year ago that mobile websites with intrusive ads would be ranked lower than those with easily accessible content. Your CTAs should not take up the entire screen. Make it as simple as possible for your viewers to get your stuff.

Image Optimization

Load times influence whether or not someone interacts with your material or goes back to the search results. So, your material must reach them as soon as possible. At the same time, visual attraction is a significant element in remaining vs. bouncing. Thus, you must have both a responsive and visually appealing website. To do so, ensure that your photos load quickly and look great: 

 

    • Create photos in a format that has been pre-optimized. To produce pictures that are the proper size and resolution for social media and email, use a service like Canva.

    • Make use of smart compression. For example, you can compress.jpg files somewhat without sacrificing their look. However, excessive compression results in ugliness.

Text Content Optimization

People still read text messages on their phones. It’s not all films and graphics and virtual-reality rides. They are, however, reading for shorter lengths of time and with a considerable risk of distraction. As a result, a wall of text will be much less effective than on a laptop screen.

 

Here’s how to keep a reader’s attention while guiding them through your written content:

 

    • Serve the information in bite-sized portions. Consider short lines and paragraphs separated by graphic assets, video, embedded Vine, Instagram, or Snapchat material, or at the very least white space.

    • For navigation, use headers. Make sure people can scan the content and understand what you’re talking about.

A young woman uses her smartphone while seated in a cafe 

Make Brief Yet Detailed Headlines

We are all aware that our attention spans are becoming increasingly short. According to a 2015 Microsoft research, we now have an attention span of only eight seconds (down from twelve seconds in 2000). This is reinforced on mobile since your viewers are more likely to be overwhelmed than seated at their PC.


With your title, you must attract the attention of your mobile audience. Keeping it brief will take up less screen real estate and allow readers to study your introductory paragraph more thoroughly. A high click-through rate and a better score might be because 6-word headlines are not shortened even on a smartphone, regardless of screen size. Furthermore, we read each of the six words since it is how we scan texts.


Most people scan headlines and read only the first and last three words. Sticking to 6 words guarantees that most of your headlines will be read by individuals who are only scanning.

Short, crisp paragraphs are best

Short paragraphs are easy to follow since they focus on a single issue, making them particularly appealing to mobile users. Make it a point to write brief paragraphs regularly. You’ll automatically avoid creating massive walls of text that might irritate someone reading on their phone. Short, however, does not mean its dull. You don’t have to sacrifice your writing’s style or rhythm to make it mobile-friendly. In their attempt to produce a brief copy, many authors wind up creating a dull copy.

Break your content into chunks

Reading big walls of text on a mobile device may be a misery due to the limited screen size. The organization of your material is the first thing you should concentrate on to make reading easier for a mobile user. The better your post structure is, the easier it will be to read. Chunking is an excellent way to enhance the form of your article and make it more mobile-friendly.


Chunking content is an excellent method to make it more snackable. Simply described, chunking is the process of grouping together similar material in discrete chunks according to
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It doesn’t have to be challenging to create content for mobile readers. Begin by anticipating their needs and offering the necessary information.


As mobile traffic grows, our obligation as marketers is to stay up with the developments to give an outstanding customer experience regardless of the device they are using. You want your audience to have a great experience reading or watching your material, no matter where they come across it. For highly optimized content,
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Provide them with responsive video content that makes sense even when their headphones are turned off. Make sure that your photos look fantastic, show correctly, and load swiftly. Additionally, ensure that your language is snackable, accessible, and skimmable.

7 Reasons Your Business Needs a Website No Matter The Size

These days, expecting to get customers without having a website is like being on a deserted island and waiting for your neighbors to pay you a visit. If your small business website isn’t easy for people to find (like on the first page of search engines), then they just won’t find it.
 
More people (91.6%) reported using the internet to find new stores rather than finding a brick and mortar store the old-fashioned way (walking, 8.4%). This is according to Market Research.
 
Having a professional website is a must for presenting your business to new potential customers. Still, need convincing? Here are seven reasons why you should have a website.
 

      1. 1. 24/7 Engagement
      2. 2. Compete With the Big Brands
      3. 3. Spread Your Reach Far and Wide
      4. 4. Take Control of the Narrative Online
      5. 5. Become an Industry Expert
      6. 6. It Makes Your Other Online Tasks Even Easier
      7. 7. Get More Local Sales

 
Let’s take a closer look! 

1. 24/7 Engagement

If you don’t have a site for your business, you won’t have any influence beyond your storefront. Thus, you won’t be able to engage as often with your target audience.
 
On the other hand, if you’re operating an amazing website, your loyal customers can reach your business 24/7/365. This is true regardless of what you’re selling, whether it be a product, maintaining a blog, or just promoting your own personal brand.
 
And think about it. Those who haven’t heard of your business can still discover you via search engines if you take advantage of SEO tips and tricks when creating your website. Having a steady stream of customers is what every business dreams of!

 

2. Compete With the Big Brands

A common misconception is that a website is only useful for multinational corporations or national companies with customers all around the world. However, websites can actually be even more useful for small businesses.
 
They are an excellent way for a local business to reach out to nearby potential customers.
 
The way that search engines prioritize the search results works in your favor. They usually rank local searches based largely on location, which will benefit you as a local business.
 
For instance, if you search “web design agency near me,” Google won’t put web design agencies in other countries. Instead, it will show you the agencies that are closest to your location at the top of the search results.

 

3. Spread Your Reach Far and Wide

93% of people are only willing to travel a maximum of twenty miles to make routine purchases. Furthermore, 87% claimed that they wouldn’t travel longer than 15 minutes. So if you just have a traditional brick and mortar shop, your potential customers are heavily limited only to people who are located within a 15-20 minute radius.
 
The lesson is that you want to reach as many people as possible, a website is a must.
 
Baker on laptop in shop smiling
 

4. Take Control of the Narrative Online

The majority of people check online to look for businesses. However, another thing that strongly influences purchase choice is word of mouth. This could refer to recommendations from friends and family. However, it also refers to those who write reviews about their experiences with the services or products. This is more important than you think: 90% of consumers report that their purchasing decisions are influenced by online sentiment, comments, and reviews.
 
So this begs the question: how can you stay on top of social feedback and harness this potential? Easy: just put them on your website! Those good reviews and testimonials you’ve collected can be published on your site to impress site visitors.
 
When it comes to promoting your website, it’s fine to brag.

 

5. Become an Industry Expert

A local store can only do so much for you when you are trying to build your brand. But making your own custom-made website with the help of a web design agency will give you access to the billions of people who surf the internet each day.
 
Besides getting exposure, your presence on the web will get your business established as an authority in your industry. By creating and providing valuable blog content, informative videos, professional tips and advice, and those 5-star reviews you’ve piled up, your brand will become trustworthy in the eyes of your customer base. Some of them will even want to become your followers. But, of course, social media is a whole other topic with plenty of tips and tricks to use Instagram, Twitter, and Facebook to their full potential.
 
When thinking about your business, don’t limit yourself to only a logo and storefront. Rather, think about the possible avenues you have for growth and scaling your business up on the web.

 

6. It Makes Your Other Online Tasks Even Easier

When spending money on your website, especially with the help of a web design agency, your other tasks such as sales and marketing become much easier. For instance, instead of requesting your team members to cold call, you could set up an online marketing campaign. This campaign could just capture leads from those who are looking for services and products similar to yours. In effect, your team members could pitch and sell to the people interested in what you have.
 
Plus, online marketing, whether it’s SEO, paid search, social media marketing, content marketing, etc., allows you to connect to those trying to search for you.
 
You could also think of it like this: 81% of people research online before buying something. If you focus on making excellent content for your site, you’re helping that 81% make a better decision. They’ll surely make a better decision if you’re able to get your message across to them.

 

7. Get More Local Sales

Previously we discussed how you can have access to a much larger array of potential customers. Still, what if your business wants to remain small and local? Is it still necessary to have a presence online?
 
The answer is yes. It’s still necessary.
 
Just consider the fact that 72% of customers who search locally end up at a shop that’s within 5 miles of their location. So even if you’re just trying to connect with your local audience, having your own site can greatly benefit your business. In this case, your website doesn’t have to be too fancy. Just having directions to your business and your store hours on your About page will be hugely beneficial.
 
As you can see, having your own website is vitally important for small businesses in 2021 and beyond.

 

 

What Are Core Web Vitals and Why Are They Important?

Google is one of the leading companies in internet technology and innovation. The company also hosts one of the most reliable search engines on the internet. Many websites rely on their search engine rankings to gain more visitors, popularity, and visibility on the internet. To increase these rankings, website developers use different marketing techniques such as Search Engine Optimization (SEO) and Pay-Per-Click (PPC) to gain better rankings in keyword search results and show up more often on search engine results.
 
Some website owners even hire expert SEO services to manage their website optimization. Even if this move costs them some money, this will increase their chances of making more profits due to improved search engine rankings. Having an optimized website and showing up at the top of keyword searches is a good way to make the most out of your resources.
 
Recently, Google announced a new project that will help website owners promote their websites by showing a high score in the user website experience. Today, the page experience of a website may be evaluated based on several factors such as usage of HTTPS, the effectiveness of the mobile version of the website, number of pop-up ads, and safety in web browsing.
 
Google now plans to add a new factor named “Core Web Vitals” in determining a website’s page experience. Google also stated that they are giving time for websites to learn more about this new factor, and they will be giving out the tools needed for improving these vitals. Before worrying too much about improving your website vitals, let us first break down these Core Web Vitals and understand each contributing factor.
 
Man on laptop looking at search analytics

Breaking Down the Core Web Vitals

The Core Web Vitals may be classified into three different factors: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These factors represent different characteristics of a website, and each of these can greatly affect user experience. Each of these factors is discussed below:
 
 

1. LCP

Largest Contentful Paint refers to the time it takes for a website to load a whole new page upon clicking a link to another website. A user’s satisfaction may be greatly affected by loading times since a website that takes too long to display its entire content causes impatience for the user, disrupting their attention span.
 
LCP also considers how quickly the user can interact with the website upon loading. There are several tools available online in measuring LCP, such as Google Pagespeed Insight, and Google also produced guidelines regarding LCP.
 
For a website with “good” LCP, it only takes 2 seconds to load a new page, while a website taking 4 seconds is classified as “needs improvement,” and taking 6 seconds or more means the website has “bad” LCP. Basically, a website needs to load a new page in less than two seconds to satisfy the users.
 
 

2. FID

First Input Delay refers to the time it takes for a website to respond when a user clicks a link, a button, or types characters in a word box. Basically, this means that this is the time it takes for the website to interact with the user, and it is usually measured in milliseconds.
 
Google also provides a guideline for measuring FID. A “good” FID is usually measured at 100 milliseconds while “needs improvement” and “poor” measures at 300 milliseconds and 500 milliseconds, respectively.
 
FID should only measure in milliseconds because if the reaction time of a website per action takes a second or more, it will surely receive bad reviews from users.
 
For websites that contain articles and blogs, FID is not something to worry about too much since most of the FID occurs when scrolling through the webpage. But for websites that have a lot of menus, extra pages, fill-in dialog boxes, buttons, and other elements that require user input, FID will be an important factor in determining the user’s experience. After all, they will interact with these sites a lot more compared to the previous example.
 
There are some ways to reduce the delays between the user and website interaction and improve FID for a website. One method is by removing third-party scripts that are non-essential to your website. These additional scripts add to the website’s processing time and can be removed to improve FID.
 
Another way is to minimize your JavaScript and use browser cache. By reducing the JavaScript, it takes less time to load a new page and lets the user interact with the new page immediately upon loading. Adding a browsing cache also helps speed up this process.
 
 

3. CLS

Cumulative Layout Shift refers to the stability of the elements of your website as a new page load. If the elements in your website get rearranged or misplaced during loading times, then your website has “high” CLS. This causes inconvenience for users because objects may sometimes overlap each other and cause them to click other links and buttons. CLS must be minimal so that the website elements will remain in place while the page is loading the rest of its contents.
 
To minimize the CLS, you must set the size attribute dimension of the objects on the website, such as images, videos, and other media. This sets a certain amount of space allocation for each object, so the website will know how much space each object will take up every time the website loads.
 
Also, allocate enough space for advertisements to have enough space to be displayed properly. Otherwise, the website may miscalculate the space allocation and the advertisements may cover other objects and elements of the website.

 

Core Web Vitals will surely make a difference in a website’s ratings, and search engine rankings once implemented in the upcoming months. Even if your website has expert SEO, these factors will now be a standard for website developers and may even dictate how much your website can profit.

 

5 Best WordPress SEO Tips for Beginners

Today, online visibility is very important for a company that is just starting out. Having a website for your company is very useful in dealing with customers and promoting your services and products. It also shows that the company is capable of growth and is knowledgeable in expanding their business online, thus showing potential to be bigger in the future.
 
A company that has its own website is also ahead when it comes to managing assets and work. It enables the company to store and process data online and delegate their work remotely to their employees.

 

The Importance of a CMS

Having a Content Management System (CMS) is one of the most efficient ways of managing your company’s website. A CMS helps users build and create their own websites without the need for coding or in-depth knowledge in programming languages. It can be used as a tool for editing and creating content to be displayed on your websites.
 
A popular content management system these days is WordPress. It began as a blogging website when it was founded way back in 2003, but it has quickly evolved into a tool that helps users create their own websites.
 
Websites such as BBC America and Time.com are all managed and created using WordPress. WordPress also has a community that helps each other out with different website-creating problems in this open-source platform.
 
This shows that WordPress is indeed a powerful and useful tool that can create different types of websites aimed at different types of ventures.

 

The Importance of SEO

Another important factor in managing your websites is knowledge in Search Engine Optimization (SEO). SEO is basically the different practices and techniques done during the optimization process. These techniques match a search engines’ algorithm on keyword searches.
 
Matching these algorithms helps increase your website’s incoming traffic and views by ensuring that your website will be prioritized during keyword searches in search engines.
 
Websites that are shown first during keyword searches are most likely fully optimized websites using SEO techniques.
 
Even if WordPress allows you to create a great website for your company, there is still a need to optimize the website using SEO to make the most out of your website. The strength of a website lies in its online visibility and ability to manage incoming and outgoing traffic. To make your website a big hit on the internet,  you can look for an SEO services company to help you get started on your website.
 
If you are a beginner in search engine optimization and website creation, here are some tips that will greatly increase your WordPress website using SEO.
 
SEO search engine results page

1. Secure a Good Internet Provider

A good internet connection is one of the essentials in getting high network traffic for your website. Having a faster upload speed has a direct impact on the SEO performance of your website.
 
If your site does not immediately accept incoming traffic, it may affect your visibility in search engine results, and the incoming visitors will decrease over time. Always choose the provider that offers a higher upload speed, even if it will cost you a bit more money since it will pay off in the long run.

 

2. Use a WordPress SEO Plugin

An SEO plugin is also helpful when creating your website on WordPress and optimizing it. The plugin will not necessarily make your website more optimized, but it will help you make the process of optimizing your website a lot easier. It will be a helpful tool that will guide you when optimizing your website on WordPress.
 
These plugins are safe from viruses and do not consume too much memory, so it is okay to download them onto your website. There are many free plugins available, and it is easy to install them right through WordPress. You can also consult an SEO services company to know more about this.

 

3. Choose a WordPress Theme Suited For SEO

WordPress lets you choose a theme for your website from its default choices. You can choose any of them for your website but take note that some themes contain scripts that actually slow down the response of your website to incoming traffic.
 
Additional designs, images, and other digital content may add to your website’s image but always consider if your website can still handle the added effects along with processing incoming and outgoing data.
 
These scripts may take too much time to be processed and affect the upload speed of your website. There are ways to check if the theme you are using slows down your upload speeds, so be sure to look into this when selecting your theme.

 

4. Set Up a Custom URL for Your Website

A website’s URL may also affect the visibility of your website on search engine results. For websites made on WordPress, there is an option that allows you to edit the URL to your preference. Remember to make the URL as unique as possible and include the main keywords related to your website’s content so that it will match the algorithms of different search engines, thus increasing the chances of your website showing up first on search engine results.

 

5. Optimize Your Title Tags & Meta Descriptions and Make Them Unique

The title tags and the meta descriptions are also important SEO factors. These are the words usually seen first by users, and it gives them an idea about the content of your website. This means that you must optimize these statements so that they will help in matching the algorithm of the search engines.
 
It helps to add keywords in the title tags and the meta description and make them as engaging as possible. This will attract curious users and will take them directly to your websites and earn you more visitors.

 

Optimizing a website on your first try is not as difficult as it sounds. All you need is WordPress, some SEO techniques, and a creative approach to making your very own optimized website. 
 
Just remember that SEO takes time. You will not see an immediate improvement. So long as you continue to build on your SEO strategy and keep up with it, you will see your efforts pay off over time.

 

 

How to Choose a Digital Marketing Company

There are plenty of digital marketing companies out there, but how do you go about choosing the best digital marketing company? Here are some of the most important factors to consider.

 

How Does Their Office Look?

Consider the overall atmosphere of the office. Do the employees seem happy, or do they seem cranky? This is important to consider because an unhappy employee is more likely to abandon your project, and you’d have to hope that they have a replacement who is just as skilled.
 
 

Are They Being Transparent With You?

Pay attention to how they answer your questions and if they ever give you suggestions about how to accomplish your goals. Are they just saying “yes, we can do that” to all of your questions, or are they presenting you with different options for success? A team that doesn’t just answer yes to everything will likely be able to help you discover better ways of reaching your goals.
 
 

How Long Have They Been Around?

This is an important question to consider for many reasons. One, the digital marketing industry is always changing. Many of the latest bleeding-edge strategies are still relatively new concepts, or the ideas have been built upon extensively in recent years.
 
During your search for the best digital marketing company, you may find that many companies haven’t been around for very long. That’s not necessarily a bad thing, but it’s still important to know how to differentiate the rubies from the duds. One way to do this is to look more closely at the people running the show – the company’s key personnel. How long have they worked in the industry, what do they specialize in within the digital marketing industry? Most importantly, do they have the background knowledge and skill needed to execute your project successfully?

 

Have They Worked With Clients in Your Industry?

Ask them if they’ve worked with clients who are in your industry. You should not necessarily expect the clients’ names from them, but you should be able to get some work samples. And if nothing else, they can share their stories of successful marketing campaigns with you. If they do have clients in your industry already, then that’s a good sign that they have knowledge about your line of work. Another good question to ask is if they’ve worked for any major companies. If so, that’s another good sign, as it shows that some of the big players trusted them enough to handle their marketing strategy.
 
You are free to ask any questions you like about their past work, but don’t feel put off if they can’t reveal certain details about past projects – they’re likely just protecting their clients or adhering to an NDA.
 
Company meeting everyone smiling and laughing, happy

How is Their Work Quality?

Speaking of the company’s work, let’s talk about quality more specifically. Their low prices might initially attract you, but what’s behind those rosy prices? Are they indeed a knight in shining armor, or just another bandit out for a quick buck? The point here is that the quality of their work is the most important thing to consider. Look at their website, look them up on Google, and check out their social media pages. Looking at the company’s self-promotional marketing materials is a fine thing to do, but what’s more important is to see a portfolio of the work they’ve done for their clients.
 
 

How Do They Speak With You?

How they interact with you is important to consider since you’ll also be building a relationship with the digital marketing company you choose to go with. Are they using a lot of technical jargon to try and make themselves sound smarter than they really are? Or are they going with the common sense approach of explaining technical words so that a prospective client can understand them? A digital marketing company that takes their time with you to explain everything will be much nicer to work with.

 

Where Are They Located?

This is one of the biggest determining factors for how much their services will end up costing you, so it’s an important factor to consider. Prices can go higher or lower depending on location. For instance, an agency on the West or East coast will likely charge more than an agency in the Midwest.
 
In the end, it’s usually better to work with a local digital marketing company. With a local company, you’ll likely have meetings at least once a month (or at the very least once per quarter). Therefore, the location of the company can be essential to consider in terms of logistics for meetings. Although, it depends on how often you’ll be meeting. If you’d like to have frequent meetings, then take that into consideration so it will be more convenient.
 
If you’re considering a digital marketing company that isn’t local, then that’s fine too. After all, we now live in a much smaller world thanks to technology connecting us all together. Video calls will be very useful for holding your meetings, and it’s the second-best way of getting to know the people you’ll be working with.

 

Set up a Timeline of Goals and Milestones 

The purpose of doing this is mainly so that everyone’s on the same page and stays focused on the same goals. Furthermore, along the way, they will surely need specific informational assets from you, so the timeline will remind you to provide them with these so that they can meet your deadlines. Also, you can request progress reports that include relevant data showing the current progress of the project.

 

Conclusion

That just about wraps up all the key points you need to know when searching for the best digital marketing company. In the end, this advice is more relevant if you understand what you require for your digital marketing strategy. You should at least have a budget in mind. Any company worth working with will explain to you what they will be able to do with your budget and whether they can make it work or not.
 
If you’re comparing digital marketing companies and are curious about how we do things here at Salt Rank, you can contact us on our website anytime or by phone at 816-533-4417. We look forward to hearing from you! 

 

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