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Email : contact@saltrank.com

7 Reasons to Get Involved With eCommerce

Whether you have a lot of money to invest or you only have a small budget,  eCommerce can be a potential opportunity for you. Even if you’re just a beginner, there are many online tools and resources out there that can help you. A digital marketing firm such as Salt Rank can provide a solution..

Here are 7 reasons why you might want to consider starting an eCommerce business.

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1. Worldwide eCommerce Growth Is Expected to Go Up

2018 and 2019 saw huge growth in eCommerce worldwide and in the US. When choosing a segment of the eCommerce market to focus on, start by looking at the trends. Move into a growing market whenever possible. The numbers show that eCommerce is a valid possibility for new and existing entrepreneurs.

2. More Visibility and a Global Reach

With brick and mortar businesses, location is key. This saying is true because of the huge difference that a good location can make in obtaining sales. When it comes to eCommerce, your domain name is your storefront, and it can be seen by a global audience. That is the possibility offered by eCommerce. You only need one storefront, not several, to be seen by people worldwide.

In fact, in this new global economy, we see a phenomenon that hasn’t been noticed before– the pop up shop. It’s where someone carries nothing more than a few of their products, a tablet, and a card reader for taking orders. They meet their customers in person, and they don’t have to worry about violating any laws or regulations while operating their “store.” This way they can also be in several high visibility places at once (parks, prominent street corners, subway stations, etc.).

The above is only made possible by new and emerging technologies. Speaking of which…

3. Evolving Technology

Technology continues to innovate and improve on the eCommerce front, with new apps and payment systems emerging regularly. There’s also Blockchain technology, which can allow you to secure even more different types of payments.

Focusing on technology in the business world is likely the best way to reach success with an online business today. Thankfully the cost of many essential aspects of a business (video conferencing, collaboration tools, etc.) is going down, which makes it easier to conduct business internationally as well. Paying for flights to meet customers is no longer a requirement, nor do you even have to leave your home. Improvements in technology make it all possible to run everything from your personal computer.

4. User-Friendly Seller Platforms are Available

It’s relatively simple to get started in eCommerce. However, the hard part and where many people fail is in getting set up with a product (we’ll discuss that more below). The set up is easier now than it ever was. That doesn’t mean it’s a complete walk in the park or free, but nevertheless, there are many low-cost eCommerce tools that are available: marketing automation, SEO tools, user-friendly selling platforms, etc.

As we said, the hardest part of setting up an eCommerce business is the product aspect. What are you going to sell? The advice commonly given is that you should choose a product you’re passionate about – something that you’ve used yourself and can recommend to others. That passion will also be helpful in creating relationships with distributors or with someone who can be your product source. And finally, that passion will help motivate you to keep going as you build your business. The motivation to help others by recommending them a product you’ve happily used can be quite effective for some people who lack the motivation to succeed.

5. eCommerce is Going Mainstream

Eighty percent of people online have made an online purchase. That number is expected to grow. To succeed as an eCommerce business, you must create trust and credibility in your business. Some ways you can do this include

·         making your website attractive and easy to navigate

·         creating helpful and valuable content for your customers

·         showing customer testimonials

You must keep faith that if you commit to improving trust between your business and your customers, eventually, you’ll have a loyal following of people.

While eCommerce is becoming more and more mainstream, trust is still a key part of running a successful eCommerce business. Also, many people are still cautious shoppers and highly value their privacy and security.

6. The Little Guys are Getting Noticed 

You might think that you can’t compete with huge giants like Amazon and eBay, but this isn’t always true anymore. If you choose the right product niche and sell good quality products, it’s still possible to run a successful business. The reason why is that there is more information out there than ever before about the different products and services that are being sold online. In other words, thanks to bloggers and social media, people are beginning to notice the “little guys.” This is all thanks to the internet. Now, the rest is just simple math – the more clicks you get from interested people, the more likely you are to get sales. This is a big deal especially for someone on a tight budget who is trying to get their business off the ground.

7. Content Marketing Can Bring More eCommerce Sales Long-Term

Reducing friction during the buying process is important for maximizing your sales potential. Abandoned shopping carts are a common occurrence in the eCommerce world. You’ll have to be committed to improving your marketing funnel.

Technology also comes to the rescue here with retargeting apps and tools (like CartHook) that can help bring back customers who get lost in the woods before they disappear forever.

Content marketing is also a method of maximizing sales in the long term. By creating relevant and valuable content for your online following, you can then have them opt-in as email subscribes. And once you have an email list, you can then notify them about sales, promos, and discounts that you’re planning to do.

How To Capture Company Diversity With An Online Marketing Agency

For a long time marketers all aimed at attracting WASPS: white anglo Saxon protestants. This strategy used to make sense because they made up most of the consumer market. In 2020 that approach is not only outdated but potentially harmful to your business. Perhaps it’s time to seek an online marketing agency to ensure that you are reaching a full spectrum of new business.

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For starters, it ignores the changing demographics of the United States.

In 2019, millennials made up the largest generation in the United States and around the world. They are also entering their prime spending years, and this represents a golden opportunity for marketers everywhere.

Millennials today are the most diverse generation ever to exist, so narrow targeted campaigns will no longer work.

Inclusion is also a key value of this generation, and a significant 70% said that they wouldn’t consider a brand whose promotions and offerings weren’t diverse enough if there was another alternative.

What this means is that marketers today must embrace a concept now known as diversity marketing.

We’re going to give you an overview of diversity marketing from the perspective of an online marketing agency, strategies that you can utilize in your marketing efforts, and some examples from companies and that have used it correctly.

Diversity Marketing Definition

Diversity marketing refers to any marketing campaign that recognizes the differences within subgroups of people. These subgroups include age, gender identity, ethnicity, religion, sexual identity, disability, and so on.

You can go into even more segmentation through sorting them by weight, marital status, job occupation, education level, income, and you get the idea…

In short, diversity marketing means hyper-targeting your marketing campaign in order to connect with the largest variety of people within your target market.

When Should You Do Diversity Marketing?

When you’re starting out your business or brand, it’s ok to have a very focused business persona. However, as your business grows, you’ll need to reach out to a wider range of customers in a genuine manner. If your message is shallow, then you’ll experience poor results in your marketing and possibly incur other negative side effects. Here are some examples of those negative side effects:

  • Offending your target customers. If you aren’t diverse enough or come across as ignorant, then you risk offending your potential customers and possibly current ones as well. For example, addressing a group of people in the wrong way is a common mistake that businesses make.
  • You can lose out on potential customers. With diversity marketing, you can make your target audience feel like you know them personally, which will help you gain their trust. They can also relate to your brand better that way too.
  • Change can be difficult. Going from a non-diverse approach to a diverse approach isn’t easy, but the longer you wait the harder it will be to pull off. And as time goes on it will become harder to explain when your competition is going full steam ahead into diversity marketing.

The time is now to put diversity marketing into practice in your digital marketing strategy. The question is how do you do it? With these tips of course! Here are some simple ways that you can capture company diversity with your online marketing.

Market Research is a Necessity

Market research is a key step in diversity marketing, especially with an online marketing agency. The US population is more diverse and outspoken now than it has even been before. Companies are also discovering the internal advantages that diversity brings, including increased productivity, more innovation, and a better company message.

Diversity looks at all of the following (and more): race, age, disability, religion, sexual orientation, and gender identity. So to be successful, you must understand your target audience and how your brand fits into their lives. There’s just as much to learn from failed campaigns (like the ones from Pepsi and Visa) as from the successful ones.

So how can market research help you incorporate diversity into your digital marketing campaigns? In the following ways:

  • Lets you know about potential problems before they infect your wider campaign. For example, are you going to use a Spanish ad translation? If so, then have a native speaker look it over and make sure that your translation isn’t offensive or inaccurate.
  • Allow for a review of images. Pepsi learned this lesson the hard way with their protest ad featuring Kendall Jenner. It’s always a good idea to get an outside perspective before allowing an image or ad to go viral (in a bad way).
  • Prevent disaster. Be careful not to get stuck in your company bubble. If you don’t get any outside opinions or ideas, then that will lead to stagnation and failure in the long run. Additionally, if you’re surrounded by people who already know your company, product offering, and brand, then you’ll be at greater risk of making errors in judgment.

Don’t Cut Yourself on Too Much Edginess

So you’d like to run an edgy campaign. Well, that’s not necessarily a bad thing. Doing something different from your competition can certainly send you to the top. However, you should always have a voice of reason in your campaign sessions who can bring up some key questions.

So with all that in mind here’s how you can embrace edginess AND diversity in your ad campaigns

  • Outside perspectives should be welcomed. Make it a point to hire outside consultants or remote workers to get some honest opinions and viewpoints.
  • When trying to birth new ideas, bring as many different backgrounds, and ethnicities into the discussions as possible.
  • Your ultimate goal should be empathy. Your customers should be able to relate with your ads despite (or perhaps because of) their edginess. However, you should use caution and make sure they aren’t condescending or offensive.

Some examples of good ads following these principles are the Coca-Cola “America is Beautiful” ads, and any ads by Apple, which is a company that is leading the way in utilizing diversity marketing.

Test Your Ads

The last step is to test your ads on small groups. Run A/B test ads before starting your full-blown digital marketing campaign.

Remember, the more testing you do, the more sure you’ll be that your message will align with your target audience’s values.

Contact Salt Rank today for more information on how an online marketing agency can help implement diversity marketing for your small business.

What do Web Design Services Involve?

You know that you need a strong presence online, and that presence doesn’t start with social media, or a Google My Business Listing, it begins with a website. Building a website requires time and effort, but you are busy running and growing your business, and you need someone to take over the creation and maintenance of your website. You need a web design services company!

What web design services involve

webstie layout and design in kansas city

While you know you need a web design service, you aren’t quite sure what web design services involve. Generally speaking, web design services include everything that you need to make a web site online like

•    Branding

•    Logo design

•    Color palettes

•    Typography

•    Hosting

•    Graphic design

•    WordPress Installation & Customization

•    Web Page Design

•    Basic Search Engine Optimization

•    Submission to Google and other search engines.

•    Integration with Google Analytics or other web analytics

Why is having a web design service important?

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Having a well-defined and organic presence on the internet is essential for every business as it helps to build trust with your customers and can be used to generate leads.  Having a well-designed and mobile-friendly website will help

•    Your ideal customers or leads to find your company

•    Increase and maintain your customer base

•    Customers to contact your business with ease

•    Build trust with potential customers

•    Give you a platform to own your own media

•    Help you capture and convert leads

What to Look for In a Web Design Services Company

Choosing the right web design service company requires you to find a wholistic company that can meet all the requirements you have for your website.

Take a moment to think about what those requirements may be. Start with the goal of your website and then work backward. Think about what features you will require, and which features are nice-to-have and which are necessary to the functioning of your business?

Here are some sample questions that will help you choose the right web design service company.

Do you already have these things, or do you need them?

•    A domain name

•    Webhosting

•    Content Management System (WordPress, Shopify, etc.)

•    E-mail addresses (POP3/Webmail)

•    Database

If you don’t have any of the above components for your website, you may need to opt for a full-service package with a web design company.

checklist for web services you need

What functionality do you need for your website?

•    Do you have a preferred programming language you want to use?

•    How much bandwidth do you expect to use?

•    How much disk space do you need?

Answering these questions will also help you determine how much you will pay or need to pay monthly for web design and maintenance.

Now that you know what your needs are, you can start looking for a web design company to help you execute your plans!

What questions to ask of a web design company

When you approach a web design company ask them the following questions to see if they are the right for for you and your business.

•    How fast are their connections?

•    Do they have a back-up and disaster recovery systems in place to protect your data?

•    Do they require you to make payments in advance or are fees monthly?

•    What is their customer support like?

•    Do they have a reasonable response rate?

•    Is their staff knowledgeable?

•    Can you access your website at any time via an online website manager or an account control panel?

•    Are online support manuals and tutorials available for you?

Now that you you have all the information to find the right web development company, you may be wondering about the team of people you will be working with.

Quick Outline of a Web Services Team

Account Manager – This is the person who you liaise with regularly and communicate your website needs to.

Graphic Designer – The graphic designer will create any logos and graphics that will be on your website.

Web Designer – The graphic designer and web designer may be the same person, and they oversee creating the Photoshop layout in HTML, CSS, and other web languages.

Developer – After the HTML code is deployed, the developer will connect the database with your website.

SEO Manager – This person will optimize your website so you can be found on search engines. If you also sign-up for an SEO package, blog posts are included in this person’s role.

Database Administrator – If you have an extensive database, this person will handle all your data.

How SaltRank works to create you the perfect website

Step 1 – Identify Your goals

We work with you to find out your goals and help you to determine what the purpose of your website should be. We have worked with various industries from senior living to fashion and have experience in creating B2B websites and B2C websites that convert

Step 2 – Define the Scope

Once we know what your goals are for your website, we can determine the scope of the project and create a realistic time lien for you based on your budget.

Step 3 – Create Your Sitemap and Wireframe

With a well-defined scope, we can start creating a sitemap and define all the content and graphics that will need to be featured.

Step 4 – Create Your Content

We will start creating the content for each individual page outlined in our sitemap and utilize SEO best practices on each page.

Step 5 – Test and Launch Your Site

This is the fun part; we will test your website to make sure it all works properly for your visitor. We will invite search engines to crawl your site so it can rank on Google, Bing, and other search engines.

Once everything works properly, we can also help you launch your website on your social channels and through paid advertising.

Step 6 – Maintain Your Website

We will continually monitor and maintain your website as web standards change. If you need to make updates to your website or expand your database, we will always be there to help.

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Use this information to choose the right web design services company. If you are looking for a consultation on building your perfect website, give us a call for a free 30-minute consultation today!

Help Boost Conversions With These 2019 Website Design Trends

Are you losing your customers to a bad website design?

 

Over 85% of customers say they will never return to a website because of poor user experience. The majority of your customers expect fast load times, stunning design, and an easy to navigate website. If you are looking for website design services Kansas, then consider these conversion boosting trends you can bring to the design team today to boost conversions.

 

Stunning Visuals and Layout

 

Web users want to be wowed with crisp, well-done visuals, but the truly savvy user wants something a little different. Consider adding elements like bold typefaces that establish a strong brand identity right off the bat. Use a ‘Z’ pattern and diagonal designs to guide your customer’s eyes to the important elements on your page. Don’t be afraid to use asymmetrical layouts when using a Z pattern.

 

Having stunning visuals with strong CTAs will not only help you keep your user on your website longer, but it will help you boost your conversion rate.

 

Responsive Content

 

Gone are the days we design for only desktop and mobile. Many people are viewing content on their smartwatches or navigating the web via voice search. To boost your conversions consider working with website design services in Kansas to create content that resonates with your target market and can be accessed through any device or medium.
Not only will your user thank you for your content first approach by staying longer, but Google and other search engines will also reward you by having your content be delivered to your ideal market.

 

Video and GIFs

 

They say a picture tells 1000 words, but a video tells 10,000. You are leaving your brand story to chance without video on your website. Human’s attention is easy grabbed by other human faces and fast-moving objects. It is engrained in our psychology to pay attention to these things. To take advantage of human evolution, you can use dynamic video backgrounds to communicate your brand story and capture attention. If you are targeting a younger demographic, consider using GIFS on your website to communicate complex emotions through pop culture references. Having these elements can entice your web visitors to engage with your brand and consume more content.

 

Personalization

 

Probably the biggest trend for web design that you need to be watching this year. Many website design services Kansas now have the technology to implement true personalization that helps to convert visitors into subscribers or buyers.
When we talk about personalization, we don’t mean simple things like a user’s first name. We are talking about location-based personalization and implementing machine learning and predictive analytics to make recommendations on the next blog post to read or the lipstick color that will look best on a consumer’s skin.

 

In the future, brands will be able to deliver offers that are based on the weather in a person’s location or if their sport’s team in winning of losing in the playoffs. Personalization will be about catering to the user’s interests and addressing where they are in the buyer’s journey. When people feel that they are being heard and take care of they are more likely to convert into users and buyers.

 

Consistent Header and Footer

 

Providing your user with a consistent experience is essential to building trust and therefore boosting conversions. Having a unique and persistent element like a header and a footer will help to orient the user when navigating through your website. Not only that but users expect to see a header and footer with the information they are looking for such as location, FAQs and social media icons.

 

Micro-commitment forms

 

A major breakthrough for lead form conversions has been multi-step forms. The reason that multi-step forms are so effective is because they only ask for micro-commitments. Users find massive, multi-field forms to be intimidating and find the ease of multi-step forms to be interactive, engaging, and fun.

 

Optimizing User Experience

 

Not only will poor usability turn off your users, but it will also affect your search ranking. When designing your website make sure that the user experience is top of mind to ensure that your conversions are high. Here are a few things that you need to consider when improving your user experience:

 

  • Website speed: In 2018, Google announced that site speed would be an important ranking factor. Most users expect a page to load in less than three seconds. Optimizing all the elements on your page like photos, javascript and animations will be critical for reducing your speed load time, pleasing customers, and ranking well on Google.
  • Mobile Friendly: While you should be still creating content first as emerging technologies take hold, you still need to make sure that your website is mobile-friendly. Google has continued to indicate that they will be prioritizing mobile indexing and many consumers are searching for and making product purchases with their mobile phones.
  • Personalized, Smart content: Remember, a personalized experience will increase engagement and overall conversions. Until machine learning and AI becomes widely available and accessible, you can effectively use pixeled data and cookies to help you personalize your user’s experience.
  • Minimalism: Make sure that you are employing plenty of white space to let your user’s eyes rest. Use other techniques like contrast and bold typography to make the user experience as seamless as possible.
  • Accessibility: Ensure that all your photos have alt tags and closed captions for your photos and videos to make your website accessible for users with disabilities. Don’t forget to incorporate keyboard navigation, HTML tags, ARIA tags, and title tags as well. Not only should you do this for the good of your user experience, but you can open yourself to lawsuits if you don’t keep accessibility in mind.

 

Now that you know the top website design trends that will help you boost conversions you can find the best website design services Kansas offers to help you implement them.

How To Рlаn A Nеw Wеbѕіtе Fоr Your Buѕіnеѕѕ

web designing company

Sо you’re rеаdу tо go іntо online mаrkеtіng оr set uр a wеbѕіtе fоr уоur hоmе-bаѕеd buѕіnеѕѕ. Yоu muѕt аѕk уоurѕеlf if you аrе rеаdу tо tаkе оn thе daunting tаѕk of ѕеttіng up уоur own wеbѕіtе. If you’re nоt аlrеаdу fаmіlіаr with wеbѕіtе design, grарhіс design and wrіtіng sales сору, уоu may bе overwhelmed with what іt tаkеѕ tо set uр a website.

A Few Thіngѕ You Nееd Tо Knоw:

Domain Nаmе

Your website address is important. Yоu need tо fіnd a dоmаіn nаmе that is easy to say, easy to spell, and represent your рrоduсts and ѕеrvісеs. Whеn сhооѕіng уоur domain name, remember that you are brаndіng уоurѕеlf and your identity. It’s a good idea to use your business name in the URL so there is no confusion.

Web Hоѕtіng

Thеrе are mаnу dіffеrеnt tуреѕ оf wеb hоѕtіng соmраnіеѕ and web hоѕtіng plans across the Internet. Tаkе time and evaluate thе ones thаt you thіnk wіll be a gооd fit for уоur buѕіnеѕѕ mоdеl.

Hyper Tеxt Mаrkuр Language оr HTML

 

This іѕ a language used to fоrmаt wеb раgеѕ. HTML іѕ nоt a programming lаnguаgе, it’s a mаrkuр language used to format and describe соntеnt оn wеb раgеѕ. Dоn’t lеt thіѕ scare you. There are many tools that let you format a page visually and will create HTML code for you. However, beware that these tools can sometimes bloat a website, slow it down and make messy code that could be detrimental to your Search Engine ranks.

Web Pаgе Dеѕіgn 

Yоu nееd tо knоw hоw to рrореrlу lауоut аnd format wеb раgеѕ fоr уоur nеw site. Wеb dеѕіgn іѕ vеrу ѕіmіlаr tо рrіnt dеѕіgn in thаt іt uѕеѕ the ѕаmе еlеmеntѕ. Yоu need to lооk аt ѕрасе аnd layout, hаndlе fоntѕ аnd colors and combine іt аll іn a nеаt расkаgе thаt conveys уоur mеѕѕаgе.

Wrіtіng Cору 

 

Thіѕ is a раrt оf website dеѕіgn that is vеrу difficult for mаnу. Writing сору involves ѕkіll, creativity, іmаgіnаtіоn аnd ѕоmеtіmеѕ hard work. Fоr ѕоmе реорlе writing comes еаѕіlу аnd for оthеrѕ, it саn ѕtор them іn their trасkѕ. Sоmеtіmеѕ wrіtеrѕ block can be overcome wіth рrасtісе and ѕtudу, hоwеvеr I wоuld ѕuggеѕt tаkіng a lооk аt wеbѕіtеѕ whісh аrе ѕіmіlаr tо thе оnе уоu intend tо develop to get the creative juices flowing.

 

Whеn you thіnk оf аll thе wоrk thаt really has to gо іntо the dеvеlорmеnt of a wеbѕіtе, you mіght consider hiring a web development company that provides custom website services.

 

If you саn аffоrd іt, it wіll ѕаvе уоu a lot оf tіmе аnd grіеf because even after уоur ѕіtе іѕ complete, there is much to be done in terms of optimization.

 

Always consider thе immense knowledge thаt truly gоеѕ іntо buіldіng a gооd website. Most importantly, you want to stand out and look more professional and better than your competitors. After all, your website is you.

 

 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.