Your website is truly the face of your business, and you want to ensure that you are putting your best foot forward. This is especially true when you work in senior living or offer senior care services. In recent years, many amazing communities have worked hard to destigmatize the idea of moving to a senior living community and instead, highlight all the major benefits this kind of transition has to offer. A website is your first impression to do exactly that!
When it comes to your assisted living web design, your goal should be to really communicate your values, services, and the quality of care that you provide. While this might feel like an overwhelming task at first, our Salt Rank team has a few ideas that could help. Here are a few things that you need to consider:
#1.) Identify Your Target Audience
First and foremost, you need to have a good understanding of who your target audience is. ‘Senior living’ is a pretty broad umbrella term. However, anyone familiar with senior living and senior healthcare can tell you that not every community is one size fits all. It all depends on what levels of care that you offer (memory care, assisted living, independent living, etc.), what amenities you have available, and if you offer resort-style living instead of more traditional options. These factors should all play a role in how you design your website, as it is vital to who your audience is.
For example, someone researching a memory care community for their father with Alzheimer’s disease will be looking for different keywords and information than a newly retired 57 year old looking for a luxury independent living community. Keep your audience in mind when sharing photos and details about your community in an effort to make sure your website is reaching the correct people.
#2.) Use an Easy to Read Yet Thoughtful Layout
While you likely have a lot of information you want to share in regards to your community, it is vital that you do so effectively. If someone clicks on your website and they are immediately inundated with too many words or even photos, they will likely become overwhelmed and click off of the page. Either that, or they could become confused and frustrated, which will also deter them from sticking around on your webpage.
One way that you can remedy this is to have a clearly defined site map. Use the drop-downs from the site map to encourage navigation in a user friendly manner. For example, if they want to just view floor plans, they can click on the link to only view floor plans. If they are interested in learning more about your respite care services, have a separate link for that. This is a sure fire method to keep your assisted living web design easy to read and simple to understand.
#3.) Select the Right Fonts
Believe us when we tell you that your font choice matters. It can be easy to get caught up in the nearly endless different fonts that you can choose from. After all, it can be a ton of fun to play around in this area of design. However, be warned that too many fonts, or using fonts that are difficult to read, will deeply impact who sticks around on your website.
Instead, try to limit the number of fonts that are on your page. It is best practice to limit yourself to two or three different fonts. Also, the size of your text matters. You don’t want it too large that your page looks unprofessional, but you also don’t want it to be so small that it’s hard to read. A professional web designer, such as our team at Salt Rank, can help you to navigate these issues.
#4.) Images and Videos Are Important
In this day and age, there is no excuse for why you shouldn’t have quality images and videos available on your website. Seniors and their loved ones want to be able to click on your page and get a firsthand look at your community. This will set a precedent for whether or not they want to inquire about additional information or even book a tour.
Other than using quality stock images, you should also have a photo gallery that highlights various parts of your community. Be sure to include shots of the front of your building, staged resident rooms, and even communal areas such as the dining room, rec room, and front desk/reception area. Adding in images of any exterior areas are always recommended as well. This can be a great way to showcase your grounds, a pool area, patio dining, and so much more.
#5.) Keep SEO In Mind
In addition to all of the above, your assisted living web design is a defining factor of how effective your SEO plan is. When creating your website, be sure to use keywords where they are appropriate and utilize link building. Search engines such as Google are one of the primary tools that seniors and their families will use when researching communities in their area. If you aren’t sure how to get started with search engine optimization, a reputable digital marketing company such as Salt Rank can help in that area as well!
The Best Assisted Living Web Design
Choosing the best layout and design for your senior living community is something that takes a lot of time, effort, and consideration. Glossing over this step will undoubtedly lead to less inquiries and phone calls and in turn, less residents. In an effort to keep your community active and thriving, allow the senior living website design experts to help!
Here at Salt Rank, we have many years of combined experience that we use to help senior living communities just like yours to really shine and establish a foothold on search engines. To find out more information regarding our services or to get a free quote, contact us today!