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Top Engagement Strategies to Grow Your Business Online

There are many engagement strategies and online marketing services to help you grow your business online. Two of the best strategies for engaging with potential customers involve blogging and social media. In this blog post, we’ll take a deep dive into these two methods and how you can utilize them effectively.

 

Blogging

Blogging is not only a great way to create engagement with your target audience, but it’s also great for your website’s SEO.
 
As most of us know, SEO stands for search engine optimization, and it’s all about getting the best results from organic search terms relating to your website.
 
But if you’re new to internet marketing, then you may not be aware of the different ways of how blogging helps your website’s SEO.
 
It’s important to know the basics, so let’s go over them now.

 

1. Blogging Helps Keep Your Website Current

Maintaining a website that’s current and up to date is essential for SEO. Why is that the case?
 
Well, think about it from Google’s point of view.
 
Google is the most used and popular search engine in the world, and there’s a good reason for that; Google has some of the highest standards for how websites are ranked in the search engines.
 
This means that they will only rank your website on page one if they feel that it would provide a good experience to visitors.
 
A website without content is a website that can’t be trusted. There could be various reasons why a website isn’t updated with new content. It could have gone out of business, or the information could’ve been proven false and then retracted.
 
But whatever the case may be, Google isn’t going to rank a website highly without a blog, nor will it rank a website highly with a blog that isn’t updated regularly.

 

2. Blogging Keeps Eyeballs On Your Website Longer

How does the time visitors spend on your website affect your SEO? Well again, let’s look at this question from Google’s perspective.
 
The longer someone stays on your page, the more this signals to Google that your website is helpful.
 
But suppose someone leaves the page quickly (aka a bounce). In that case, this sends the opposite signal – that your website is either of low quality or that it doesn’t properly address the searcher’s concern.

 

3. Blogging Is Your Key To Unlocking The Potential Of Long Tail Keywords

Did you know that half of all searches are long-tail keywords?
 
If you don’t already know, long-tail keywords are simply keywords that are longer – about four words or more.
 
Compared to more competitive and shorter keywords (for example, “microwave oven”), long-tail keywords (such as “how does a microwave oven work”) have the advantage for most businesses.
 
Since most businesses don’t have the SEO authority that big brand name websites do, they should try and rank for long-tail keywords. Long-tail keywords are often best suited for targeting more serious buyers anyway.
 
So how does blogging help your website’s SEO when it comes to long-tail keywords? Well, blogging is the best way to use long-tail keywords on your website.
 
For instance, it’s difficult to incorporate long-tail keywords on a product page. But a blog, on the other hand, can give you the ability to target any long-tail keyword that you choose.
 
In short: with long-tail keywords, who you want to target to bring to your website is all up to you! And that will be a much better engagement strategy for you to grow your business.
 
Man outside looking at smartphone

Social Media

Social Media is the king of online engagement and ultimate online marketing services. In the past 15 years or so, we have seen a rise in social media platforms. We can do so many things with social media, including promotions of businesses. What can social media do to benefit your small business?

 

1. Builds Your Brand

Your brand is key when it comes to your business. Who are you? What is your business? What do you do? What can you offer your customers?
 
It’s good to communicate all of these in your social media channels, so potential customers know who you are and what your business actually does.

 

2. Builds Relationships

Since social media is interactive, this is a great way to build relationships with your customers. This is a great platform for customers to easily communicate if they have issues they need to talk to you about or suggestions for your business. (Maybe even some compliments!) You can easily reply to your audience’s comments or Tweets within seconds, which brings people back for more. 

 

3. Creates Loyal Customers

Staying engaged with customers on your social media channels can really make a difference in your business. Suppose someone is angry with your service and posts an angry comment on your social media posts. In that case, you can reply to it immediately and resolve the issue.
 
It’s better to confront the issues and solve them rather than ignore your customers’ problems. According to research done by Harvard Business Review, customers who receive quick responses to their comments or Tweets are more willing to spend more money with the said company later on, especially if the company responds in five minutes or less.

 

4. Boosts Sales

No matter what you’re selling, social media can help you sell it. It’s easier to promote your business. You can have your friends share your posts to their personal social media, and it’s a great way to show off your products or services. Being able to communicate across platforms, share posts quickly and share to a large audience really benefits small businesses when it comes to sales. 

 

5. Cost-Effective Marketing

It’s free and easy to sign up for social media accounts like Facebook, Twitter, or Instagram. These sites have features where you can purchase sponsored content to help promote your business even more. Although, you can easily promote your social media accounts and business for free with some extra work, such as word of mouth or contests to share your business. 
 
Advertising is usually relatively cheap on each of these social media platforms, so you can purchase the advertising and marketing you need within your budget.
 
So what can social media marketing do for increasing engagement? It can increase brand awareness, create new customers and promote your small business to audiences worldwide!

 

4 Helpful Tips for Creating a Social Media Calendar

As a social media manager or brand owner, building an effective strategy for different social media platforms and tools can be a bit challenging. With the constant flooding of new thoughts, ideas, and content in social media, managing multiple social media accounts day-to-day is a tough job.
 
Also, the load of events is quite overwhelming. For sure, no one wants to miss important events to create opportunities and boost engagement with your audience. Sometimes mismanaging social media can lead to publishing similar content due to a lack of ideas and organization.
 
For instance, posting the same pictures or using the same words on your posts repeatedly can lead to a decline in your social media marketing strategy. That’s because your online audience can get bored. Also, they will lose interest in your content if it is not worth reading or looking out for.
 
The answer: a social media calendar. Publish regularly with a range of relevant content on a daily basis. The key to increasing brand awareness and engagement is consistency. 
 
Developing a social media calendar is the best answer to organize your ideas and content. Plus, it helps you plan ahead of time if you run out of ideas.
 
Building an efficient way to create a successful social media calendar is never easy. It takes time, brainstorming of ideas, and passion to produce a calendar with good social media content. But don’t fret, because we got you!
 
Close up of woman on smartphone looking at social media, emojis coming off of phone

How to Create Your Social Media Calendar

Although creating a social media calendar sounds simple, it can be challenging for you if you don’t know where to start. Here is the ultimate guide for creating a social media calendar.
 
 

1. Create Content That Suits Your Brand and Provides Value

The first step in a successful social media calendar is to select the content based on your brand. It can be unfussy, professional, entertaining, serious, etc., as long as you don’t imitate others. Stay authentic and true to your brand. You can put out varieties of content such as vlogs, photos, demo videos, e-books, a hit story, interviews, and much more.
 
Learn what your content pillars are based on the interests of your target audience. It can consist of motivational or inspirational stories, how-to hacks, tips and tricks, and products and services. Create smaller segments of content under these pillars.
 
With all the different social media platforms out there, you must determine which strategies suit the ones you’re considering. For instance, you can apply hashtag marketing and graphic design to your Instagram posts. Create an appealing headline and stories. Never forget that the audience wants to learn from you. Make sure to create a story and advertisement that’s relevant to them.
 
 

2. Determine the Best Time and Frequency to Post

Posting too often can push your audience away and can also overload them with so much information. However, not posting enough can lead to losing your audience and poor recognition of your brand.
 
The rate at which you post content on social media is a crucial element in your online social strategy. You also need to ensure that it matches up with the social network and your audience preferences.
 
For example, when you post on Twitter, it can be three times per day or more. Your engagement with people decreases slightly after the third tweet. On Facebook, you can post at least two posts per day. Two times per day is the level at which the likes and comments begin to drop off quickly.
 
Another thing that can boost your social media presence is by posting at the right time. You should know which time of day your audience is most active on social media. Is it after work or during a break? You can see this on each social media platform by looking at your insights. 

 

3. Set Up Your Social Media Calendar

After gathering the necessary information and ideas, you need to decide the frequency, the time, and the content you will post throughout the month.
 
It is time to put together your social media calendar. This step will greatly depend on what tools you are going to use. Organize your ideas by using Microsoft excel sheets or tools that will help you use prebuilt social media calendars.
 
Input the content you want to publish in the calendar. Schedule the content or caption for each social media channel on a daily and hourly basis to ensure maximum engagement. You can also look for digital marketing services that can help you in setting up a social media calendar and managing your accounts, like Salt Rank!
 
 

4. Analyze the Efficacy of Your Social Media Calendar

Apart from posting, don’t think of your social media calendar as merely a tool for planning. It is a method of tracking and measuring campaigns across all platforms you use.
 
Analyze the data that you get from your social media campaigns and keep your social media calendar optimized. When the content that you posted is doing great, do not be afraid to save it and reintroduce it for your future posts. Also, storing in a preapproved library will help ensure that all your photos and videos are on point regarding brand style guidelines.
 
Remember that every social media platform performs different purposes. So it would be best if you implement designed planning to boost the popularity of a given post on another platform.
 
Through the analysis, you will learn where you can improve and what posts are more engaging for your business. Does it tap the right market? Or do you have a new potential market? You can answer these questions after examining the results. There are also digital marketing services to help you with this in case it seems too overwhelming.

 

Boost Engagement and Visibility Through your Social Media Calendar

A well-planned social media content calendar allows you to use your time wisely and focus on other aspects of your marketing strategy. In today’s business world, we are continuously advancing. The way to catch your audience’s attention is to boost your social media presence. Look for social media experts or digital marketing services to ensure the best results, like our team here at Salt Rank. 
 
If you are ready to boost your social media presence online, reach out to us today and learn how our social media management team can help your business to thrive online.

 

 

 

 

 

How to Choose a Digital Marketing Company

There are plenty of digital marketing companies out there, but how do you go about choosing the best digital marketing company? Here are some of the most important factors to consider.

 

How Does Their Office Look?

Consider the overall atmosphere of the office. Do the employees seem happy, or do they seem cranky? This is important to consider because an unhappy employee is more likely to abandon your project, and you’d have to hope that they have a replacement who is just as skilled.
 
 

Are They Being Transparent With You?

Pay attention to how they answer your questions and if they ever give you suggestions about how to accomplish your goals. Are they just saying “yes, we can do that” to all of your questions, or are they presenting you with different options for success? A team that doesn’t just answer yes to everything will likely be able to help you discover better ways of reaching your goals.
 
 

How Long Have They Been Around?

This is an important question to consider for many reasons. One, the digital marketing industry is always changing. Many of the latest bleeding-edge strategies are still relatively new concepts, or the ideas have been built upon extensively in recent years.
 
During your search for the best digital marketing company, you may find that many companies haven’t been around for very long. That’s not necessarily a bad thing, but it’s still important to know how to differentiate the rubies from the duds. One way to do this is to look more closely at the people running the show – the company’s key personnel. How long have they worked in the industry, what do they specialize in within the digital marketing industry? Most importantly, do they have the background knowledge and skill needed to execute your project successfully?

 

Have They Worked With Clients in Your Industry?

Ask them if they’ve worked with clients who are in your industry. You should not necessarily expect the clients’ names from them, but you should be able to get some work samples. And if nothing else, they can share their stories of successful marketing campaigns with you. If they do have clients in your industry already, then that’s a good sign that they have knowledge about your line of work. Another good question to ask is if they’ve worked for any major companies. If so, that’s another good sign, as it shows that some of the big players trusted them enough to handle their marketing strategy.
 
You are free to ask any questions you like about their past work, but don’t feel put off if they can’t reveal certain details about past projects – they’re likely just protecting their clients or adhering to an NDA.
 
Company meeting everyone smiling and laughing, happy

How is Their Work Quality?

Speaking of the company’s work, let’s talk about quality more specifically. Their low prices might initially attract you, but what’s behind those rosy prices? Are they indeed a knight in shining armor, or just another bandit out for a quick buck? The point here is that the quality of their work is the most important thing to consider. Look at their website, look them up on Google, and check out their social media pages. Looking at the company’s self-promotional marketing materials is a fine thing to do, but what’s more important is to see a portfolio of the work they’ve done for their clients.
 
 

How Do They Speak With You?

How they interact with you is important to consider since you’ll also be building a relationship with the digital marketing company you choose to go with. Are they using a lot of technical jargon to try and make themselves sound smarter than they really are? Or are they going with the common sense approach of explaining technical words so that a prospective client can understand them? A digital marketing company that takes their time with you to explain everything will be much nicer to work with.

 

Where Are They Located?

This is one of the biggest determining factors for how much their services will end up costing you, so it’s an important factor to consider. Prices can go higher or lower depending on location. For instance, an agency on the West or East coast will likely charge more than an agency in the Midwest.
 
In the end, it’s usually better to work with a local digital marketing company. With a local company, you’ll likely have meetings at least once a month (or at the very least once per quarter). Therefore, the location of the company can be essential to consider in terms of logistics for meetings. Although, it depends on how often you’ll be meeting. If you’d like to have frequent meetings, then take that into consideration so it will be more convenient.
 
If you’re considering a digital marketing company that isn’t local, then that’s fine too. After all, we now live in a much smaller world thanks to technology connecting us all together. Video calls will be very useful for holding your meetings, and it’s the second-best way of getting to know the people you’ll be working with.

 

Set up a Timeline of Goals and Milestones 

The purpose of doing this is mainly so that everyone’s on the same page and stays focused on the same goals. Furthermore, along the way, they will surely need specific informational assets from you, so the timeline will remind you to provide them with these so that they can meet your deadlines. Also, you can request progress reports that include relevant data showing the current progress of the project.

 

Conclusion

That just about wraps up all the key points you need to know when searching for the best digital marketing company. In the end, this advice is more relevant if you understand what you require for your digital marketing strategy. You should at least have a budget in mind. Any company worth working with will explain to you what they will be able to do with your budget and whether they can make it work or not.
 
If you’re comparing digital marketing companies and are curious about how we do things here at Salt Rank, you can contact us on our website anytime or by phone at 816-533-4417. We look forward to hearing from you! 

 

What is Facebook Pixel, and Do I Need it?

Digital marketing became the new norm since the pandemic started. It opened plenty of opportunities for various businesses to have a new way of gaining customers and improving sales. Now, almost every company in every industry invested in several online marketing services, such as SEO, PPCs, and paid channels.
 
But one of the most promising among the digital mediums today is social media marketing, particularly Facebook Ads. 
 
With over 2.8 billion active users, there’s no better way to reach your target audience and get your brand message in front of them than through Facebooks Ads. 
 
As confusing as it might be, you need to start learning about this social media marketing technique and the complementary tools that come with it, like Facebook Pixel. This tool can help you get the most out of the money you put into Facebook Ads.
 
If you want to increase your ROI, then you better start learning the basics about the Facebook Pixel. Here’s a detailed rundown on what it is and how it can help you with your business.

 

What Is Facebook Pixel?

Placing your business advertisements all over the web should not be the end of your marketing strategy. You should know what users do on your website after they clicked your ads so that you can gauge how effective your ad is.
 
What pages did your audience view? Did they make a purchase? What platform do most of your users come from? The answer to all of these is in the Facebook Pixel.
 
Facebook Pixel refers to an analytic tool that tracks users and the actions they do on your website. Pixel is a piece of code/javascript from Facebook that you need to place into your website to monitor user actions and measure how effective your ad campaigns are. 
 
Some of the events it tracks on your website include:
 

  • When a user adds an item to their shopping cart or their wishlist.
  • When a user makes a purchase
  • The pages a user viewed.
  • A user’s scroll depth and time on page and more.

 
Facebook Pixel collects all these important data points that will help you measure your ads’ effectiveness–from monitoring conversions to optimizing your advertisements.
 
Facebook Pixel works once someone does something on your website. It will fire up and trigger the cookies to track user activities as they interact with your site. The actions tracked and received by the Pixel will be displayed on your Facebook Pixel page Events Manager.
 
You can find Facebook Pixels in the Facebook Ads Manager on the Assets column. Once you have created a pixel, you can copy the pixel base code into your website’s header.

 

Why Do You Need Facebook Pixel?

There’s no point in placing ads all over social media sites if you have no way of knowing how they perform. Even if you don’t have Facebook Ads, you still need to know what people do on your website so you can better their experience and your campaigns, right? That’s where Facebook Pixel comes in.
 
Here are some of the reasons why you need to set-up these little trackers on your website now.

 

 1. Know Your Audience and Retarget Them

One of the advantages of excellent online marketing services is you will be able to see the people who accessed your site and what they did while they were on it.
 
Further, you can find out valuable information about the audience who visited your site so you can better your campaigns. This includes the percentage of people in a relationship, their age, gender, lifestyle, education level, job titles, household income, and spending habits.
 
What’s more exciting is you can show targeted ads to the people who already visited your site. You can create it via the “Custom Audiences” in Pixel and target these people with relevant ads when using Facebook, Instagram, and other networks.
 
For example, on your website, a user added something to their shopping cart and then abandoned it. Facebook Pixels will then target this user and show ads about the product they left in their shopping cart.

 

 2. Find New Customers

Besides knowing your loyal visitors, Pixel can also help you find new customers who have a high chance of being interested in what your business offers. 
 
Pixels will look for audiences with the same web or app activity as that of your most valuable existing consumer. If they “look-alike,” then Pixels will bring ads in their way. This makes your paid ads more worth it as they will be targeted towards people who actually have an interest in your business. 
 
Woman looking down at smartphone on Facebook
 

 3. Track Conversion

Facebook Pixel allows you to track how many actions are happening as people interact with your ads across different networks (e.g., Facebook and Instagram). 
 
You can even see what device a customer used when they converted. Did they see your ads on their laptop but decided to click them on their phones? Or is it the other way around?
 
This lets you know the best way to reach your target audience and where to strategically place your ads for better conversion. Further, you can use it as a guide for other online marketing services you plan to use in the future.

 

 4. Optimize Your Ads

Since Facebook Pixels show you the different metrics and analytics of your advertisement’s performance, you can now optimize your Facebook ads to yield better conversion. 
 
For instance, it can optimize an ad for your audience based on their value and purchase activities. Pixels can target consumers with high-value spending habits online who are more likely to click and buy from your business.

 

 5. Drive More Sales

Lastly, Facebook Pixels helps you drive more sales. All of the above-mentioned Pixel events help you guide your target audience to do a desirable action: purchasing or availing what your business offers. 
 
Its specificity and personalized approach are what make it one of the best tools in online marketing services. There’s nothing more targeted than the detailed insights you get when a user interacts with your advertisement. 

 

 

 

How to Prepare Your Digital Marketing for the New Year

Digital marketing has drastically changed this year due to the COVID-19 pandemic. As we approach another year, you need to note these changes and consider them when charting your new digital marketing game plan. By looking at the critical facts and anticipating another wave of possible changes, you will be closer to implementing the best marketing strategies.
 
Planning takes a lot of work, and implementing is even more difficult. But with your wise decisions supported by carefully considered factors, you are for sure on the right digital marketing path. In this post, you’ll get to see how marketing evolves on a strategic level and what specific trends you need to look out for next year.
 
To develop an effective plan, contemplate how your short-term goals can influence your business in the long run. Focus on the importance of statistics, research, trends, and data to grab opportunities when strengthening your digital marketing strategy.
 
Here are a few tips on how to prepare your digital marketing for the new year:
 
 
 1. Determine Your Goals and Objectives

Knowing what you want to accomplish ensures that you won’t get lost while achieving your objectives. Marketers are more likely to get stuck at a certain point when there isn’t a clear set of goals and objectives.
 
Evaluate the results of your annual performance and use them to create a more effective plan and strategy. Since digital marketing is evolving quickly, what may be good and useful today can quickly become outdated and not work at a future time.

 

 2. Provide a World-Class Customer Experience

Customers keep on coming back when they have a seamless experience with your service. This helps you build a positive business culture, making people feel important and satisfied. But the question is, how can it be possible to gain customers even without convincing them?
 
The answer to that question is the quality of service you will provide. With that being said, you have to make sure you keep an eye on website optimization first.

 

  • Make access convenient and friendly – More and more people are using mobile devices. When it comes to searches, you have to make sure that your website allows mobile viewing.

 

  • Add a chatbot to your website – Chatbots are available anytime to answer queries from customers. It has been proven to be very efficient and cost-effective.

 

  • Optimize voice search – This is another convenient way to help customers with their concerns. It is practical and helpful, especially for busy people who have no time to do text-searching. It would be best to have an updated Google My Business profile to ensure that your business is optimized for voice-based search. An updated GMB profile means your business will be included in Google results.

 

 3. Widen Your Social Media Presence

Get a feel for what resonates most with social media audiences by publishing a compelling set of topics. It is challenging to boost your social media presence when you don’t have many followers yet. This limitation can be remedied because there are tools for different platforms to help you spread the word about your business. These include tools such as Facebook Insights and Instagram Stories. In Facebook Insights, you get to know the statistics about your posts’ interactions. You can then determine where your audience comes from. Meanwhile, Instagram Stories are perfect for showing customers why you have a relatable brand.
 
Another way to reach your target audience is to hire influencers. Look for influencers who have followings that are likely to be interested in your products and services. These influencers don’t need to have millions of followers, as it won’t be cost-effective. Micro-influencers are best for this arrangement since they have a hold on a specific market niche.
 
Digital marketing team looking at computer and one person pointing at laptop screen

 4. Increase Traffic Using Quality Inbound Links

Inbound links are backlinks or hyperlinks that connect one web page to another. Link building is a great way to improve search engine ranking. Never overlook the importance of an inbound link if you want to rank on search engines and be at the top spot. Just always remember that what counts here is the quality of inbound links and not quantity alone. An authoritative or recognizable website can help you meet this goal since most people trust a reputable website that produces high-quality content. High-quality content is considered such when it’s relevant, unique, and creative.
 
 

 5. Consider Video Advertising

Videos are compelling when they have creativity. It can influence and persuade many people about their buying decisions. Having a video advertisement gives you a chance to tell your story and build a connection with prospective clients. The cost can be high when producing videos but rest assured that the benefits will exceed the expenses when it fulfills its purpose.
 
 

 6. Consider the Effects of Adblockers

Ad blockers filter out advertisements, whether it’s paid or organic. Many internet users rely on these blockers to avoid being bombarded by multiple ads. Given that, if you are running a pay per click campaign, users surely won’t see your ads. Regardless of how well designed and intelligent your marketing strategies are, it’s of no use when people won’t see them. To resolve this, you need to think of another way to reach your target audience by exploring other marketing channels. For instance, email marketing will bring you closer to your prospective customers. In this highly personalized method, you obtain a higher return on investment and reach a wider channel.
 
Marketing tactics are changing, and the best way to keep up is to be incredibly flexible. In order to become successful, there’s a need to adapt to change and be open to continuous improvement. The methods you have created during a calendar period might not suit the new trends in the next calendar year. So, don’t settle too much in your existing strategies. Try to assess and, if necessary, reinvent. The progress that results from well-planned digital marketing drives the whole industry forward.
 
Need help managing your digital marketing efforts? Reach out to us today and learn more about how Salt Rank can help your business grow online!

Tips for Promoting your Small Business on Social Media

The digital world is thriving, and social media has been a primary advantage for every business’ marketing strategy. Whether or not you’re a small business, you need to be on social media.

Social media is one of the most significant aspects of digital marketing. You can quickly promote your brand, products, and services. Also, by using social media for your business, you can grow a loyal following, interact with future and current customers, and generate conversions.

As a small business, social media marketing can be overwhelming. Luckily for you, you can implement proven useful tips to achieve your business’s social media success. 

1.   Choose the Right Social Media Platform

Social media is a vast market, and choosing the right platform for your business can be challenging. But, it’s worth the effort you put in if you focus on your marketing goals. The best thing to consider is to start with one account first, be sure to keep in mind where your target audience spends their time. Then you can build up your brand voice and trust before you hop on the other social platforms. Not sure where to start? Below are some of the social media platforms you could quickly sign up on to promote your business.

 

  • Facebook: Perfect for small business owners, Facebook is a great platform to connect to a diverse audience in various niches. In promoting your business on Facebook, you can share different content such as infographics, videos, inspirational quotes, and snippets from your blog or website.

 

  • Instagram: If you prefer more visual content, Instagram would be the best choice. Entrepreneurs and influencers use it to grow their following by interacting with posts, polls, and appealing stories. Also, Instagram has a Shoppable Posts feature that you can use to sell your products.

 

  • Twitter: Ideal for sharing news and information. Twitter allows you to communicate with your fans and customers easily. It’s also a great way to grow your business and reach a broad scale audience.

 

  • Pinterest: A great source of organic traffic, Pinterest is also a visual search engine and is perfect for visual offerings. In using Pinterest, you want your graphics to be appealing to reach more clicks. To do this, you can use Canva in editing your images and make sure to link it back to your website to gain more traffic.

 

  • LinkedIn: Best for B2B, LinkedIn is where most professionals hang out. It has the same features as Facebook, though it’s presented more formally. An effective way of posting on LinkedIn is sharing long-form content such as industry news, research, and company updates.

 

  • Youtube: One of the leading platforms and 3rd most visited website worldwide, according to Grow. Youtube is perfect for expanding your business using content-rich videos to grow your brand and reach more audiences.

 

  • Tiktok: Known for its new marketing techniques using innovative videos and hashtag challenges, Tiktok is not just exclusively for entertainment. It can be a great choice to promote your business and grow your brand awareness. For practical use, you can join in related communities by creating user-generated content.

 

2.   Be Consistent With Your Brand

When you’re posting content on your business page, you want to make sure that it aligns with your branding strategy. The design, fonts, specific colors, and inspirational thoughts are a great way to represent your brand. You don’t want to post silly memes and unrelated topics that will confuse your audience.

 

3.   Visualize Your Ideas

Using visuals in your content is essential to draw attention, improve engagement, and stand out. As I’ve mentioned before, Canva is one of the best free tools you can use to create appealing graphics and images, even if you’re not a pro designer. It has thousands of free templates so you can start designing with little to no effort.

 

4.   Humanize Your Brand

Adding personality to your brand makes it easier for your audience to connect over ideas they can easily understand. People don’t want to respond to a faceless organization. Instead, they want someone whom they can trust. Another excellent way to humanize your business is by sharing your brand’s story and behind the scenes to show your audience that you’re human.

 

5.   Don’t Just Promote to Sell

Promoting your brand is essential, but you want to make sure that you have another purpose besides selling and earning. Your business is meant to help your customers, whether it’s a product or service you’re offering. This way, you’ll provide value to your customers, and at the same time, earn through your efforts.

Close up of hands on laptop with share, like, and comment bubbles popping up

6.   Make Engaging Posts and Respond to Your Customers

In social media, the way you write your post and caption is the key to boost engagement. The more people who interact with your post by liking, commenting, and sharing, the more your brand awareness will increase. To effectively create engagement, you can host giveaways, run contests, create polls, ask questions, and don’t forget to respond to your customers.

 

7.   Keep Track of Your Social Media Metrics

Your social media metrics are crucial to measuring how well your marketing strategy is performing. By keeping track of your post’s impressions, clicks, shares, referrals, and conversion, you’ll know how to set up your goals to improve your content. Ultimately, keeping track will let you know what activity or ideas you need to add to successfully run your campaigns.

 

8.  Perfect Your Timing

Many marketers say timing is everything when it comes to social media success. Well, it’s true!

In posting to your social platforms, it’s best to consider your audience’s different times and when they usually get more involved. Each social platform has its own high and low traffic times. So, having the perfect timing to execute your post is essential to reach a bigger audience and achieve your marketing goals. To do this, you have to do a lot of research, conduct some experiments, and use a scheduling tool to make your strategy easier. A good place to start is the platform Insights so that you can see when your audience is typically online.

 

 

9. Keep Your CTAs Clear

A call to action (CTA) is essential for your social media marketing, website page, and email. Your CTA helps to persuade your audience to take the next step you want them to take. It should usually be located at the end of your content or ad, and it should invite your readers to do something that sparks their interest. Whether it’s to learn more from your website, view a video, buy your products, or enroll in your free course, your CTA should be clear for successful conversion.

 

10. Invest in Paid Advertising            

If you’re not yet using paid social media advertising for your business, you’re missing out on possible customers. Investing in this paid advertising will help you amplify your reach, enhance your targeting, maximize your content marketing, and gather market insights that are crucial in growing and promoting your business online.

 

11. Use Hashtags Wisely                

Hashtags play a significant role in promoting your business on social media. It encourages users to look for specific information from a particular niche in a sea of other content. Adding hashtags for your business varies with each social platform. With proper use, it will increase your engagement, attract more followers, and help strengthen your brand image.

 

12. Keep an Eye on Your Competitors                

Knowing what your competitors are doing on social media will help you build valuable insights and grow inspiration for your marketing strategy. You don’t want to copy them, but it’s best to monitor how you as a brand could modify yourself and stand out from the competition.

 

13. Be Active and Have Fun!          

Being active on social media is the key to your successful business. You don’t want your audience to wait for ages to see what you’re up to. Instead, you want to make a consistent effort in posting to your socials. Suppose you’re having trouble staying active on social media. In that case, there are helpful scheduling tools such as SproutSocial, Hootsuite, and CoSchedule to quickly improve your content planning. Or, you could always hire a professional team, like Salt Rank, to post and monitor your social media platforms. Lastly, have fun and love what you’re doing!

 

How to Use Video to Promote Your Business

Making a gorgeous video for your business takes resources, time, and skill. Regardless of whether you’re creating the video in-house or with a team on the outside, the video creation process can be time-intensive and costly. The worst part is that many people overlook the key ingredient – the promotion strategy, after putting all of that effort into making the final product.
 
It might be the case that you’ve gotten good at promoting your blog posts – but video promotion is a whole different ball game. Of course, it’s a known fact that video marketing is extremely effective. In fact, if you just stick a video up on your landing page, you can increase conversions by as much as 80%! So it’s worth the time, but you must make the effort of driving people to find and watch your video.
 
Below we’ve outlined nine video promotion ideas for getting more views on your videos. With these tips, you’ll know that your effort to produce beautifully made videos won’t go to waste.
 

 1. Don’t Forget to Smile!

 
The video thumbnail is crucial in determining whether or not someone will click open your video. The fact is, more often than not, people do judge a book by its cover, which means that your video should give the best first impression possible.
 
The best way to ensure that people will play your video is by including a smiling person making direct eye contact. The simple reason for this is that people relate to other people. A picture of a smiling person is more compelling than a bunch of dull text on a book cover, and the same principle applies to video thumbnails.
 
By including a smile on your thumbnails, you’re likely to get more clicks and plays.
 

 2. Do a Twitter/Facebook Video Campaign

 
The best way to get people to check out your video is to offer some kind of freebie. The ideal place for doing giveaways is social media. People will freely spread the word for you and create hype around your giveaway. This will result in more people visiting your landing page and getting more plays on your video.
 

 3. Create Share Buttons in Your Video Player

 
Everyone knows how effective social media marketing is. Many marketers begin and end every single day on various social media websites. This might not make every marketer happy, but it’s the way things are, so you must make sure that your video can be shared easily on social media.
 
Finding a video player (such as Wistia) that includes a share button is a good idea. That way, interested people can share a link to your video directly from the video player.

 4. Ask people to like and share your video

This might seem like an obvious point, but people often underestimate how powerful liking and sharing actually are. Liking is good for the algorithm and for social proofing.
 
As for sharing, even if you just ask your close connections (like family and friends) to share your video, you never know whom they are connected to.
 
The bottom line is that a share can go a long way, so don’t limit yourself to who you ask!
 

 5. Link Together Your Email Marketing With Your Video Marketing

 
Video is a potent ingredient in the email marketing recipe for success. According to the data from Animoto, just putting the word “video” in your email subject line can:
 

  •         Boost your open rates by 19%
  •         CTRs by 65%
  •         Can limit the number of people who unsubscribe by 26%

 

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 6. Invest Into Video Promotion on Social Media

 
Most of these tips have been given with frugality in mind. Now let’s talk about making use of some of that pocket change you’re carrying around. Putting some money towards your video marketing strategy is always a good idea, especially when you do it on social media.
 
Advertising your videos on Facebook and Twitter isn’t that expensive. Furthermore, your promotional campaign could be a great success if you pay attention to your campaign and audience settings. Success with video promotion is defined as getting the right people to your content and receiving a fantastic ROI. 
 

 7. Make Your Video Part of an Event

Many of us have had experience sitting through dull speeches at industry events. Most of the time is spent staring into space or keeping busy on our smartphones, trying desperately to stay awake. However, it’s actually even worse for the speakers.
 
As a speaker, if you see that your audience isn’t engaged, you’ll likely become more and more nervous.
 
An excellent way to overcome this is by playing a video.
 
A video would be beneficial for two reasons – one, it gives the speaker a break, and two, it provides the audience with a break from listening to the speaker the entire time. Even the most outstanding speakers at TED talk conferences employ videos during their speeches. Videos allow their audience to “recharge” their attention for the next portion of the speech.
 
It doesn’t matter how engaging the speaker is; playing a video during industry events will always be beneficial. So why not fit your video marketing into it? It’s the perfect opportunity for you to reach your target audience.
 

 8. Twitter Tip – Put Your Video Front and Center

 
This means pinning your video tweet to the top of your personal (or company) Twitter feed. This will ensure that your video won’t get buried under the constant barrage of new Tweets. It will also bring more engagement to your valuable video tweet.
 

 9. Don’t Forget about Online Communities

 
Social media can end up taking all of our attention, so it’s worth mentioning the value of sharing your videos with online communities. These communities can also exist on social media. For instance, your industry might have a significant presence on Reddit, Twitter chat, or a LinkedIn group.
 
So don’t forget to engage with these communities and spread your video content whenever appropriate.
 
When is it appropriate? Whenever you happen to be part of a conversation where someone is experiencing problems or struggles, and your video fits into that somehow. You should then share your video with them, and it will assist them in the most engaging way possible. 

 

How to Use Hashtags on Every Platform

For brand promotion on social media, hashtag usage is fundamental for success. The hashtag is basically just the pound sign. It’s used to make your content more discoverable online (as long as you use it correctly, more on that later).
 
Hashtags first gained popularity on Twitter but are now widespread on every social media platform, the main ones being Pinterest, LinkedIn, Instagram, and Facebook. Learning the art of using hashtags will give you the tools you need to engage your audience and increase your social media reach without costing you a dime. The only cost will be the time that it takes you to learn how to use hashtags on each platform, and then it’s just paying attention to what’s currently trending.
 
So, when you use hashtags correctly, they will help people that are interested in your topic discover what you’re posting about it, thus expanding your influence and following online.

 

Defining the Hashtag

A hashtag can be any word placed after the pound sign. However, it’s more effective to put a keyword phrase after the pound sign. A keyword is something that people are currently searching for, so it makes sense to do some research on the best keywords before starting a hashtag campaign. Hashtags can be misused and ruin your image, so it’s essential first to know how to use hashtags to boost your business. When done correctly, hashtags can allow you to draw more attention to your posts and to create more interaction on your pages.
 
When you use a keyword or phrase as a hashtag, you do it like this: #howtousehashtags. Notice that there are no spaces. Your hashtag can include numbers but cannot contain punctuation or symbols. As for where to put your hashtag, you can put it in the beginning, middle, or end of your post. You can also write comments that include your hashtag. By using hashtags, what you’ve written becomes indexed by the social media website, so that whenever someone there searches for that keyword, your stuff will show up for them. The main advantage of hashtags is that it allows people who aren’t currently part of your social media circle to find out who you are. They can then become potential followers.

 

The Basics of Hashtags

You are placing a pound sign before your keyword to create a hashtag. While the idea might sound simple enough, there are still more basics that you need to be aware of before trying to be discovered with your hashtags.
 
Hashtags can only benefit your marketing strategy IF you do it the right way. So, here are some essential tips to remember on how to use hashtags across all social media networks:
 

  • Don’t go overboard with using another hashtag every couple of words.
  • Make your hashtags as short as possible while still being memorable instead of trying to fit in many words in one tag.
  • Don’t try to come up with something unique or clever. The whole point of using hashtags is to be more discoverable online, which isn’t going to happen if no one is searching for your hashtag!
  • However, short doesn’t mean broad. Your hashtag should be as detailed and specific as possible while still being something your target audience would search for.
  • You shouldn’t try to force hashtags into every post – that won’t come across very well. Rather, you should only use them when they can add value to your post. Value can mean having the potential to drum up conversation and interactions on your post.
  • Hashtags have another use besides attracting your target audience. They can also be used to research your competition. Simply search for your own hashtag, and you’ll find content related to your topic popping up. This content will likely belong to your competitors.

 

Hashtag Research

Before you start using random hashtags in your posts, be sure to do your research. Hashtag research is key to finding your audience and getting your posts in front of the right people. 
 
Here are some basic steps to performing your research:

  • Create a spreadsheet with these categories 
    • Hashtag, Size, Size Category, Topic, and Experience
  • Start by researching hashtags you use most often or hashtags that pertain to your business, services, or products and fill in each category.
  • Size refers to the size of the hashtag, on Instagram you will see this at the top of the search page.
  • Each size has a different category, as follows: 
    • Tiny – Less than 25K
    • Small – 25 – 50K
    • Medium – 50 – 100K
    • Large – 100 – 999K
    • Gigantic – 1M and above
  • Fill in the topic with just that, the topic in which the hashtag falls (ie. Social Media Tips, Website Stats, etc.)
  • Lastly, if any of your posts show up on the page when searching that hashtag make note of it under Experience.
  • Continue this process moving through business hashtags as well as researching what your competitors and target audience use and search for.

 
Salt Rank Digital Marketing Kansas City Hashtag

Facebook Hashtags

On this network, it’s especially important not to overdo it on hashtags. It’s generally recommended to use only one or two specific hashtags on this platform. Going higher than that will make you look unprofessional and annoy other users.

 

Twitter Hashtags

For Twitter, one or two hashtags per tweet are acceptable. Also, when you use a couple of hashtags and then ask your followers to retweet, this will bring you even more engagement. For the most significant impact on this network, research the trending hashtags. The best tool for researching Twitter trends, specifically, is Twitonomy.

 

Pinterest Hashtags

On Pinterest, you should use one or two hashtags that are relevant to your topic. Broad terms are mostly ineffective on this platform. On the other hand, unique or specific hashtags pertinent to your topic work exceptionally well here.

 

Linkedin Hashtags

Hashtags haven’t always been emphasized on LinkedIn, but that’s changing. Today it’s now acceptable to use 1-3 hashtags in your long-form content posts. On LinkedIn, where networking is one of the central, vital features, hashtags can be essential to getting your posts in front of people who don’t usually see them. Or, in other words, people who are outside of your network. Utilizing hashtags on LinkedIn is also an excellent way to increase brand awareness.

 

Instagram Hashtags

On Instagram, hashtag usage is much more acceptable. It’s usually quite useful in terms of engagement to use more hashtags. You can use as many as 30 different hashtags on one Instagram post. However, it’s better to start with 10-11 hashtags that are relevant and popular on Instagram. You don’t have to use that many hashtags, but it’s good to know that you can if you want. Don’t be too afraid to experiment with hashtags here as it’s the best place to do it! You should use hashtags everywhere here, including in comments, posts, and photos.

7 Tips for Amplifying Your Social Media

Social media is needed for every business, but it’s not always easy to maneuver. We understand this and are here to help. With years of social media experience under our belts, we wanted to share some of our top tips for amplifying your social media marketing.

 

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KNOW WHEN TO POST

Knowing when to post on each social media platform your company is on is crucial. You want to make sure that you are posting content at the time your audience is likely to be online. You can see this on many platforms by looking at the Insights. For instance, on Facebook, when you navigate to the Insights page, select Posts on the left side. You will then see a timeline of a one week period and how often your posts appear when your fans are online. There have also been many studies done that show when optimal times are to post in your niche, like this one from Sprout Social or this one from HubSpot.  

USE VISUALS

Sometimes a short and sweet post with text can get a point across, but if you really want to amplify your engagement you have to use good visuals. Photos are always an easy one and get people’s attention quickly. Graphics are also great, whether it’s a simple vector of something you mention in the text or an infographic that explains steps of a process or visually tells a story. Video might be the king of all visuals, especially in today’s world for YouTube and TikTok. One study showed that “social media videos generated up to 1200% more shares than text and images combined (MartechAdvisor).”

ASK QUESTIONS

Not really sure what kind of content your audience wants to see more of? Maybe you want their opinion on a new product? All you have to do is ask for their opinion. Just about every social media platform now has a way to ask questions or create a poll, aside from just a simple text post.

LinkedIn recently added polls to their website and even Instagram has a question feature as well as a poll in their IG Stories. Asking questions is a great way to communicate with your audience as well as find out more about who they are and what they like. It also generates more engagement which means a boost in numbers for you. 

USE A CONTENT CALENDAR

Creating, curating, and scheduling posts can be very time consuming when it comes to social media. Maybe you are a one-person show and just don’t have time to work it in all the time but you know that it needs to be done. Invest in a good content calendar online tool or create your own using a spreadsheet or even just writing it down on a printable calendar sheet. Using a content calendar can help you save time operating your social media so that you can focus on other areas of your company that need attention. There are many great online platforms out there if you are interested in investing a little money into a program.

Platforms like Hootsuite, Coschedule, and Sprout Social are some of the most frequently used platforms out there and offer a variety of plans and tools to help you with your daily tasks.  We suggest taking about an hour or so each day to create and plan out your content a week in advance. You can always work ahead as well, but be sure to come back and check your calendar before things are posted to make sure they are still relevant to current events. 

(You could also hire a company, like Salt Rank, to help you manage your social media platforms. See more here!)

SHARE FROM INDUSTRY LEADERS

Though creating and sharing your own content is key to showing others you have knowledge about your business, it is also important to share what industry leaders have to say. This helps to further your understanding of your industry and shows that you are well informed. Always be sure to credit your sources and tag them when relevant. Tagging these other industry professionals can also help you to be seen by more people. 

 

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POST WITH PURPOSE

When you are creating content, always be thinking about your audience. Will what you are about to post be beneficial to your audience? Does it hold value? You never want to just “post to post,” you want to make sure that you are sharing information your audience wants to see. Information that helps to solve a problem your audience may be having. 

USE ADS TO GROW YOUR AUDIENCE

Using ads on any social media platform is a great way to grow your audience. For a new business, it’s a great way to get your business in front of your local audience and tell them about who you are. For a business that has been around for a bit, it’s still good to run page like ads to find new potential customers, but engagement ads are also great. Many platforms like Facebook and Instagram often let you know when a post is doing well or could potentially reach more people if you boost it. Boosted posts are a great way to generate more engagement and attract new customers. Each platform has many different ad options and testing them out is great for any business. Even offering up a small budget for testing each month could help you to find new potential strategies to grow your business.

There you have it, our 7 Tips for Amplifying your Social Media. Did we miss anything you think we should have mentioned on our list? Have a question or want more information? Check out our social media platforms for more tips on the industry and follow us for added value each week. Feel free to reach out and we will be happy to assist you with all of your digital marketing needs.

Using Images to Market on Social Media

Do you like to share images on social media without a second thought? If so, have you ever wondered whether that’s the right thing to do? Knowing the basics about copyright law will allow you to use images on social media legally as well as help you protect your content.

There are rules and laws to follow when it comes to image marketing, and a good online marketing services company will adhere to them.

The following guidelines can protect your business from a copyright infringement lawsuit.

 

 

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What is Copyright Protection?

Copyright can apply to many different types of creative works. Copyright protection is automatic (if you used it, then that work is assumed to be yours). But what about the copyright symbol? Well, some people still like to use it as a way of saying, “Hey, this is mine,” even though it isn’t legally required.

Copyright essentially means that nobody else can use your creation without permission.

However, the protection can only be enforced if you apply with the US Copyright Office within 90 days of when you released your content. So, for example, if a violation occurs on June 1, you’ll have until September 1 to apply. If you don’t apply by then, you won’t be able to sue for copyright infringement.

 

Using Others’ Work

When it comes to using others’ work, always remember this rule: if you didn’t create it, then you shouldn’t use it. Even giving the creator credit won’t always be enough.

The exception is if the image is “labeled for reuse” or if the owner gave their express permission for others to use their image. Also, pay attention if there are any caveats like “for non-commercial usage only.”

 

Read the Terms of Service

Each social media website has its own rules put in place to protect their company and their users. That’s why if you’re a business, then this next step really is mandatory: you must read through the website’s terms of service. It’s super important and can save you much trouble down the line.

 

Why You Should Read the Terms of Service: A Real-World Example

We need to hammer this point home, which is why we’re going to show you an example of why you should understand terms of service. On Pinterest, they have a couple of interesting rules. The first one is that you’re responsible for everything that you post on the platform. The second rule is that you’re allowed to repin other people’s images on Pinterest. 

The first rule can get you into trouble. Let’s say that Sarah has a blog about puppies, Rachel on Pinterest loves one of those puppies and copies the picture onto her Pinterest account. Jane comes along and repins the image onto her board of adorable puppies. In this case, Rachel and Jane would be violating the terms of service, even though Jane wasn’t aware of where the image originally came from. That’s because of the seemingly simple rule “you’re solely responsible for the content you post to Pinterest.”

So it’s essential to not only read all of the rules and terms but to understand them as well. This area is where an online marketing services company can be very beneficial. They will make sure that all of the rules are followed to protect you and your business/brand.

 

 

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Understand Image Licensing

Another layer of complexity comes from stock services: image licensing. You can purchase images from these stock websites, and you have the option of what kind of license you’d like them to have. Generally speaking, the more expensive licenses allow you to do more with the image. Depending on the license in question, you may only be able to post the picture a certain number of times, or for certain types of usage only. With images and licenses, it’s essential to know what you’re buying.

 

Seek Permission From the Creator

You should always try and get permission from the owner before using their image or video. Many people will be happy for you to use their image, provided that you give them credit. Also, keep in mind that there are attorneys and photographers out there looking for people who violate copyright. Most of them will be happy to settle outside of court, but that can still cost you thousands of dollars. Just remember it’s better to be safe than sorry when you’re considering whether or not to use an image or video to market on social media.

 

Fair Use Guidelines

But what about fair use? You might assume that fair use doesn’t apply to images used in marketing campaigns, and your assumption would most likely be correct. You see, fair use is one of the only exceptions to the copyright rule. The purpose of the fair use doctrine is to allow for exceptions of when images and content can be used by others, as long as that usage doesn’t impede the original author’s rights.

Giving credit to the creator isn’t the same thing as fair use. Fair use refers to how you are using that content. If you’re using it for education or nonprofit purposes, then it’s more likely to be considered fair use.

Whether or not it’s fair use depends on the nature of the work.  Also, how much did you use – for example, did you use a single page of a book or the entire book?

An example would be a TV show. Sure it’s fine to take a snapshot of the TV show and post the picture in your ebook. However, what you can’t do is take an entire episode of said TV show and publish it on your website while claiming fair use for educational purposes.

When it comes to fair use, always ask yourself the question, “why am I using this content, and how much of it am I using?”

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