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10 Ways That Social Media Marketing Can Help Bolster Your Holiday Sales

Social media is one of the most helpful marketing tools in the industry today. It can help build your brand and increase awareness while also boosting your sales. For example, social media advertising has been cited as a big factor in increasing holiday orders.

 

In fact, some retailers are using social media to drive up their sales during major shopping seasons. In this article, you will discover how you can use social media to help boost your holiday sales as well as get more information about our Kansas City social media marketing firm.

 

1. Helps to Increase Traffic

Using social media to drive more traffic to your website will help you increase your holiday sales. In fact, shopping online is one of the biggest perks of using social media sites. This means that you need to promote your store on social media sites like Twitter and Facebook.

 

In addition, it is important to use the appropriate hashtags for each channel so people will find out about this promotion. However, you should also be aware that using social media to drive traffic to your website may not be effective or efficient if you have relatively low traffic.

 

2. Promotes Brand Awareness and Recognition

Using a Kansas City social media marketing firm can also help promote brand recognition. In fact, most online shoppers state that they seek out the opinions of people they follow on social media sites before making their purchase decisions. This suggests that your sales can soar if you advertise in a way that promotes your brand effectively. For instance, you can use social media to create appealing profiles and then develop highly engaging content for your target audience.

 

3. Allows You to Connect with Your Customers on a Personal Level

In addition to the above, using social media allows you to connect with your customers on a personal level. For example, you can use videos and images that appeal to your target audience to make a lasting impression.

 

Also, you can use your online profiles to share industry trends and stay relevant – this will help you to build trust with your audience over time. As a result of these efforts, you are likely to see a boost in your holiday sales. Finally, you can use a Kansas City social media marketing firm to help you with your social media advertising.

 

4. Allows You to Build Trust With Your Audience

In addition to the above, social media also allows you to build trust with your audience. To increase your trustworthiness, you should post content that is relevant to your audience. When you post relevant content to your audience, they will likely trust you more.

 

In addition, it is important to interact with customers who post on your page. In fact, one study found that brands that respond to customer comments and questions on a timely basis gain an advantage over their competitors.

 

As a result of these efforts, consumers will be more likely to purchase products from you and refer their friends and family members to your business for future purchases.

 

5. Increases Loyalty With Your Audience

Using social media allows you to build loyalty with your audience. In fact, one study found that businesses that use social media to give customers the information they want are more successful than those that don’t.

 

Therefore, if you provide users with the information they want, they will likely be more loyal to your business. In addition, businesses that frequently engage with their customers using social media tend to have high customer retention rates.

 

6. Helps You to Drive Repeat Customers and Word-of-Mouth Advertising

By using social media, you will also be able to drive repeat customers and word-of-mouth advertising. For example, through social media advertising, you can create a steady stream of content that features your products in action. Also, you can use this content to highlight the consumer reviews of your products, which will help to build trust with potential customers. As a result of these efforts, you are likely to see a boost in your holiday sales.

 

A happy woman holiday shopping on her tablet 

7. Can Show Your Company as a Responsible Business

Social media can also be used to show your company in a positive way. For example, you can maintain a clean social media presence and showcase your company’s efforts to help the community. As a result of these efforts, you will likely see customers trust your business more. Remember, you can use social media sites like Facebook and Twitter to create an informative profile that showcases your business as a responsible business.

 

8. Can Improve Customer Satisfaction

Businesses that use social media sites to improve customer satisfaction experience higher levels of repeat business. For example, you can use social media sites to survey your customers and ask them for valuable feedback about your company. Furthermore, you can use social media sites like Facebook and Twitter to provide customers with direct communication with your company.

 

9. Helps You to Manage Risks

Using social media also helps you to manage risks. For example, if you have a brand new product or service, social media sites like Facebook and Twitter can help you gather valuable feedback before going live with the product or service. In addition, using social media allows you to gather valuable market insights from your audience.

 

10. Helps You to Save Time

In addition to the above, using social media can also help you to save time. For example, if you have a great idea for an eCommerce website or an app, using social media can help you quickly validate whether or not your idea is worth investing in. Also, using social media can help you connect with friends and contacts who may be able to provide feedback about your business idea.

 

Salt Rank – Kansas City Social Media Marketing Firm

In conclusion, using social media on your own or with the help of a Kansas City social media marketing firm can help you boost your sales this holiday season. As a result, you should use all of your available resources to develop an effective social media marketing plan that will allow you to reach your audience in a compelling way.

 

Looking to kickstart your social media marketing before the holidays? Get in touch with us today and learn how Salt Rank can help you increase customer satisfaction on social media. Like salt can enhance flavor in a dish, we can enhance your results on social media. For more information, be sure to contact us today!

12 Must-Read Marketing Tips You Won’t Want to Miss

Marketing is a vast industry with various practices and theories that provide insight into how to gain more customers. For this reason, it takes work to pinpoint a comprehensive list of things every marketing professional should know. However, this post will discuss 12 marketing tips anyone would like to read and remember as well as give you information about our online marketing services company. 

 

1. Create a List of Your Loyal Clients

Two things drive marketing: one is to attract new consumers, and the other is to retain existing customers. So what drives you is maintaining existing customers while simultaneously increasing your number of new customers. Thus, before doing anything else, determine what your ambition is and make a list of your loyal clients. This will help you decide how to reach them and what content will be the most suitable for each.

 

2. Start with a Broad Strategy

When creating a new campaign, it is important to be flexible and start with the broadest strategy. A broad strategy will give you the flexibility to adjust your content according to the reaction you get from your customers. The easier it is for you to adapt, the more likely your campaigns will contribute to the growth of your business.

From this perspective, always follow the latest events on social networks as well as traffic to popular websites to determine which channels you should use for marketing.

 

3. Use Behavioral Marketing Methods

The main challenge with marketing has always been that it is only effective if people know what you offer. For this reason, remember that the best way to promote yourself is to try new ways of interacting with potential customers through articles, videos, etc. These forms of content are more effective than most traditional methods as they help build trust and make people believe in your products or services.

 

4. Innovate in the User Experience Design

The idea that user experience design is crucial for marketing has taken a new step. Since users are no longer afraid to post negative comments or reviews on any business, companies have realized that they must develop innovative and creative ways to make their products stand out among the crowd. This idea applies not just to websites and apps but to products themselves. Creating something different will increase your visibility and make your brand memorable. An online marketing services company can be of great help regarding this.

 

5. Use the Power of a Single Blog Post

Blogs have been used for marketing for many years. While it can be challenging to see the effects of their content, there are still ways that you can increase their effectiveness. For instance, when writing a blog post, you should know why you are writing it, who will read it, and how they will read it. This knowledge can help you determine what kind of article works best and how much effort should be put into creating it.

 

6. Use an Email Marketing Tool

Email marketing is one of the most useful tools in the business. In fact, the average person considers it to be a crucial part of personal relationships. Therefore, your company must have a web-based email marketing tool that can handle multiple customers and deliver personalized emails with relevant content according to their behavior. An online marketing services company can be of great help with this.

 

7. Increase Your Online Presence

A marketing strategy that is based on a single tactic or channel is not going to work. In the 21st century, generating traffic from desktop computers and mobile devices is crucial. For this reason, make sure your website looks great on all sorts of devices and lets people interact with you easily.

 

A mature woman writing in a notebook while using her computer 

8. Track Your Revenues and Costs

Marketing is always a game of numbers. Therefore, you should know how much revenue you make on every campaign. In addition, it is also important to understand where the budget has been spent and track your costs. That way, you can see what elements of your business are most effective.

 

9. Manage Your Customer Relationships

The best way to sell products and services is to build relationships with your customers. The best thing about buying a product or service that you like is that it makes it very easy for you to recommend it to others. Thus, always focus on building a meaningful relationship with your customers.

 

10. Be Confident in Your Marketing Strategy

It’s not easy to keep track of everything about your marketing strategy and be confident about its effectiveness. However, you must have an idea of what will work best and how you are going to implement it. The more detailed and precise your plan is, the better the outcome will be. The key component here is to understand how to develop successful marketing strategies.

 

11. Limit the Number of Goals You Would like to Achieve

There are only so many goals that you can achieve every month. When those goals are set, evaluate how you will achieve them and how long it may take to implement them. Remember that a professional partnership is critical in producing any online marketing strategy or business plan.

 

12. Build Relationships with Other Businesses

The quickest way to build your business is if you partner with other companies. This is especially true in the internet age when it is easier than ever to cooperate with other companies. Thus, it’s a good idea to reach out and connect with other businesses that are in similar industries, as well as target different customers.

 

Wrap Up

These are some of the most important tips a marketing professional should know. However, remember that a good marketing strategy may only work long-term if a stable company is behind it. As such, the best marketing strategies are the ones that help you to develop your business. Hiring an online marketing services company is just one tool at your disposal to sell products and services. 

 

Online Marketing Services Company

All businesses, big or small, deserve a chance to earn recognition and success. Your online presence is composed of many things, from the presentation and design of your website to how you go about doing internet marketing. That is why your online presence is the most important part of your business, for it is how you bring in new customers in 2022. 

Salt Rank recognizes and understands these facts, which is why we provide professional services to help you get discovered online, stand out from your competitors, and above all, are actually affordable. Whatever type of service you require, our team has the experience to get it done efficiently and effectively. So contact us today!

15 Common Social Media Mistakes Small Businesses Make

Social media is a valuable marketing and customer service tool. It allows businesses to reach out to potential customers without having to spend large sums of money on advertisements or print materials. However, many small businesses do not recognize that social media can be a double-edged sword. There are already plenty of pitfalls for small businesses in the digital space, and knowing about these mistakes can help you avoid them.

 

In this blog post, you’ll find 15 common social media mistakes for small business owners.

 

1.) Using the Wrong Platforms

 

When a social media marketing company starts working with its first client, it is expected for them to provide a detailed strategy of how the business can make use of social media platforms. It is a common problem among marketing companies to suggest using platforms like Facebook and Twitter without knowing that these platforms do not impact their clients much.

 

 

2.) Leaning Too Much on Tools

 

Social media tools such as Hootsuite and Tweetdeck are great for scheduling posts, and monitoring feeds, but one cannot rely solely on these tools to get the desired results. While it is important to know what one’s followers are saying, engaging with them and actively making them interested in your small business is more important.

 

 

3.) Ignoring Ratings and Review Websites

 

In the digital age, businesses should not be worried about the one-off negative reviews that might pop up on review sites. Instead, they should actively monitor these sites and reply to any negative feedback. This is because ratings and reviews on these sites can seriously impact your business as customers look at these sites before deciding to switch over to your business.

 

 

4.) Not Being Authentic

 

As cliché as it may sound, social media is about authenticity. People are tired of businesses trying to sell their products or services through every single post. A much better approach is to just be real about who you are and what you do in the digital space. Your followers will appreciate your honesty, and you will also receive valuable feedback from them. 

5.) No Personal Touch

A business must always remember that social media is nothing but a digital platform. The main purpose of using social media tools is to create a personal connection with your customers. Your customers want to know who you are and what your values are as a person. So never forget to give them a bit of your personal touch while addressing them on social media platforms.

6.) Ignoring Complaints

Another mistake a social media marketing company can make is ignoring complaints on social media. If you ignore complaints, then you are merely ignoring your customers and not showing them the kind of attention they are looking for. Your most important customer is your current customer, who makes up the bulk of your revenue. And if you do not give them what they are looking for, then they will go elsewhere for it – that’s just the law of supply and demand.

7.) Taking Too Long to Respond

One of the most common mistakes small businesses make is that they do not respond in a timely fashion when a customer has an issue with them. In fact, social media is all about engaging with your customers and responding to their needs. If you do not engage your customers in a timely manner and reply to all the comments they make, it can cause your reputation and brand to suffer.

 

A coffee shop owner does social media marketing on his phone

8.) Failing to Think Like a Customer

Another common mistake that small businesses make is failing to understand their potential customers’ requirements. Before you start posting on social media, ensure you know exactly what your target audience would like to see in your posts. This way, you can be sure that your campaigns will be effective and yield the desired results.

9.) Not Having a Strategy

Small businesses often think having a Facebook page is enough and can just post whatever they want whenever they want. But social media has become a powerful medium for advertising and requires a well-thought-out strategy.

10.) Not Understanding the Audience

Furthermore, social media has grown so much that it no longer remains just about Facebook and Twitter pages. As a small business owner, you need to understand that it can be used effectively for reaching out to your customers and targeting potential leads. In addition, different types of platforms are available, such as Google+, Instagram, and Pinterest, which can be used to reach a much larger audience. 

11.) Not Buying Ads

Many businesses do not use social media advertising because they think it is too expensive. But the fact is that it is still cheaper than other forms of marketing and can deliver a large ROI if used correctly. You can create engaging ads on Facebook or YouTube that will get your message out, as well as help you reach a large number of new customers. 

12.) Not Being Consistent

Another common mistake that small businesses make is to forget to update their social media page with relevant information regularly. You can lose your customers and have negative feedback if you do not respond in time or if they do not find any useful information on your social media page. 

13.) Not Using Technology Effectively

While many businesses rely on social media to help reach out to their target audience, others think it is impossible with the growing technology and tools available. But the truth is that various tools, such as Instagram and Pinterest, can be used for digital marketing purposes. 

14.) Posting Too Much Information

You need to remember that while you are posting on social media, your customers are not necessarily looking for every single piece of information you have. So it is good to look at the kind of information your customers find interesting and relevant to them and focus on that.

15.) Misusing Social Media

It should be well known that social media should be used for the intended purpose. Many people and even a social media marketing company can intentionally or unintentionally abuse social media platforms. This is because they think that it offers certain benefits that anyone can use. Some types of social media platforms, like Twitter and Facebook, are mostly used for individual purposes and should not be misused. 

Contact Salk Rank

While social media is an excellent tool that can help businesses reach out to the right people, it is important to know where the pitfalls lie. By knowing and avoiding these mistakes, you can protect your reputation and your business. If you need help in this area, be sure to reach out to our team here at Salt Rank for assistance!

How Hiring Web Marketing Services Can Be a Game Changer for Your Business

As technology has continued to advance at a rapid pace, web marketing has become one of the most effective methods of promoting businesses. It is designed to engage with your audience in an online setting and generate traffic for your website. As a result, it encourages interactive communication between businesses and their customers. In this article, you will learn how web marketing services can benefit your business.

 

 

1.) Helps to Attract Customers

 

One of the benefits of hiring web marketing services is that your business can use them to attract customers. By using online strategies, including social media marketing, you will be able to reach a larger audience and encourage more people to visit your website.

 

As a result, your company will benefit by receiving more traffic. If you have an e-commerce company, then this method will help you generate more sales since it allows users to make purchases from the comfort of their homes or offices.

 

2.) Promotes Engagement

A major benefit of web marketing is that it encourages engagement between you and your customers. As a result, your business will be able to communicate effectively with users who are interested in purchasing specific products or services that you offer.

 

By connecting with them through email, phone calls, or social media sites, for instance, you will be able to keep them updated on the latest news about your products and services. This will help to improve customer loyalty and increase customer satisfaction.

 

3.) Complements Social Media Marketing

Another benefit of hiring web marketing services is that they can provide a complimentary service to social media marketing. By using social media marketing, for instance, you can increase traffic to your website and promote sales with other websites.

 

In addition, it will allow you to connect with potential customers through networking sites such as LinkedIn and Facebook. However, if you want to generate more traffic and sales, then you should consider hiring web marketing services. By combining these services, you will be able to increase your profits and attract more clients to your company.

 

4.) Helps to Save Time

If you are a busy business owner who is looking for an effective way to reach a wider audience, then web marketing can help you to save time. By allowing you to reach more customers than traditional marketing strategies, it is a faster way of generating awareness about your business. This means that you will have more time to concentrate on other aspects of your business and make time for daily work.

 

5.) It Allows You to Get Creative With Your Marketing

In order for it to generate higher sales, you should use web marketing services that allow you to be creative with your marketing strategy. This will help you to reach a broader audience online and promote the sale of more goods and services through social media websites. Moreover, it will help you to command greater authority in the eyes of your customers and make more sales.

 

6.) Improves Conversion Rates

Another benefit of hiring web marketing services is that they can improve conversion rates. This means that your business will be able to gain more sales by allowing you to reach larger audiences online.

 

This approach allows you to work on a variety of marketing activities through email, phone calls, or social media sites without having to spend a lot of money on these services. If you are a business owner who is looking for an effective way to generate high-quality leads and sales, then web marketing services are worth considering.

 

7.) Helps to Generate More Leads

If you are looking for an effective way of marketing your business, then web marketing services can help you to generate more leads. This results in obtaining a greater number of qualified potential clients from whom you will be able to make sales.

 

If you need to make online marketing strategies work for your business, then you should consider hiring web marketing services. This approach will help you reach a wider audience online and encourage more people to visit your company’s website.

 

8.) Allows You to Promote Sales With Other Websites

Another benefit of hiring web marketing services is that they can help you improve sales through other websites. This approach allows you to promote the sale of goods and services through social media websites such as Facebook, Twitter, and LinkedIn.

 

In addition, it will enable you to generate more traffic and improve the conversion rate for your website’s online marketing strategy. As a result, your business will benefit by receiving more sales online.

 

9.) Get the Most Out of Your Marketing Budget

Another benefit of hiring web marketing services is that they will help you to get the most out of your marketing budget. This approach helps you to hire a team of professionals who can implement an online strategy that promotes sales and generates interest among your potential clients.

 

By using this approach, you will be able to improve the quality and reach of your marketing campaign for a low cost. As a result, you will be able to spend more money on running your business or investing in other areas.

 

A woman working hard to create a marketing budget

 

10.) Improves Brand Awareness

Another benefit of hiring web marketing services is that they will help you to improve brand awareness among potential clients. By investing in this approach, your business will be able to create a stronger, more positive image in the eyes of the public.

 

For example, it can help you to reach a wider audience through social media sites and obtain information about your products and services. This will encourage more people to visit your website and make purchases online.

 

11.) Reduces Overhead Expenses

Another benefit of hiring web marketing services is that they can reduce overhead expenses. For example, it will help you to reduce the costs associated with printing brochures, leaflets, or business cards for your company.

 

In addition, it will help you to save money by connecting with potential clients through phone calls and emails. If you are looking for an effective way to save money on marketing your business, then this approach can be very useful in helping you to do so.

 

12.) Opportunities for Personal Growth and Career Advancement

Another benefit of hiring web marketing services is that they allow you to work with a team of talented professionals. As part of a team, you will be able to learn new skills and develop your career with others in the industry. This approach will help you to build stronger personal relationships and increase your knowledge about the business. In addition, it can improve your opportunities for personal growth and career advancement in the future.

Conclusion

As you can see, by using web marketing services, your business will be able to benefit from increased sales and improve customer satisfaction. Although it can offer you many advantages, if you do not have the time or knowledge to use these strategies, then hiring professional web marketing services can help you to improve your profits and attract larger audiences.

 

Contact Salt Rank today to learn more about our web marketing services. Like salt can enhance flavor in a dish, we can enhance your overall marketing strategy.

What Is Growth Marketing, and Is It Right for Your Business?

Marketing is a huge, complex field. The only way to stay on top of the latest trends and best practices is to keep reading. That’s why we’ve compiled this ultimate guide to growth marketing, so you have a solid base of knowledge to build on.

What Is Growth Marketing?

It’s marketing focused on business growth. The goal is to grow your user base and revenue by acquiring new customers and retaining existing users. Think about it like this: Budgets for growth marketing are determined by your business goals. If you want to drive more revenue, create more traffic or get more downloads, you’ll spend more money on growth marketing channels.

 

Once you have a target number in mind, it’s time to figure out how much the different marketing channels will cost. You also need to decide what marketing tactics to use. For example, will you focus on paid advertising, SEO, email marketing, and social media?

 

Some businesses only have a budget for one or two of these channels. Others have an unlimited budget to spend across the board. Regardless of your budget, there are certain tactics that work better on certain channels. Listen to your customers to see what they value and prioritize accordingly.

Where Is Growth Marketing Headed?

The tools, tactics, and strategies you use today will likely be different in a year or two. New platforms emerge all the time, letting you reach new audiences for less money. Others disappear, causing your strategies to fall apart overnight. Here are the top trends we see shaping growth marketing in 2022:

1) Growth Hacking Will Become More Important

Growth hacking is a combination of product development, marketing, and business strategy. It focuses on improving key metrics in your company to drive growth, like engagement and conversion.

 

Growth hacking began with startups that didn’t have a lot of money to spend on marketing. However, it works well for larger businesses as well. Since it’s based on experimentation, you can test different concepts and see which ones work best.

 

The process is more efficient than traditional marketing because it doesn’t require lengthy roadmaps or tons of upfront planning. There are no long-term commitments, and you’re free to change your strategy as often as you like.

2) Social Media Will Change How We Connect With Customers

In five years, we’ll be sharing our lives with virtual reality (VR) as well as other various forms of social media. By then, most businesses will be using social VR to connect with customers and potential leads. A majority of VR users report they prefer interacting with brands in VR over other channels.

 

Social VR is largely a matter of user interface design and technology. As the tools improve and we experience more realistic interactions, social VR will become more widely used. Even if you don’t have VR equipment, you can still use interactivity as a tool to engage customers in your business.

3) Conversations Will Be Recorded in Every Corner of the World

The next logical step after social media is to feel like we’re always talking to each other. That’s why tech companies like Facebook and Google have been investing heavily in video.

 

Video conferencing is a growing trend. As people increasingly use smart devices to connect with friends and family, we’ll be able to do it from anywhere on the planet. It will be easier than ever to see loved ones, even if they’re thousands of miles away from you, because the technology can send pictures, videos, and audio communications across each channel. The more you know about your customers, the more likely they are to trust you.

4) Email Marketing Will Become More Personal

Email marketing is already among the most effective forms of marketing. However, it hasn’t evolved very much in the last couple of years. There’s a lot of room for growth when it comes to personalizing and targeting messages based on keywords and interests.

 

Email icons overlaid on an image of a person texting

What Are the Benefits of Growth Marketing?

Growth marketing can be a bit cheesy at times. However, if you can do it right through the right digital marketing firm, it can be a powerful tool that helps you drive sales. Here are the most important benefits of growth marketing:

1) Significant ROI

Growth marketing is expensive. When compared to other growth channels, it’s definitely more expensive. This doesn’t mean growth marketing is useless – in fact, if done correctly, it has a higher ROI than tactics like paid ads and copywriting. If you can achieve a 2% conversion rate, your ROI will increase by 200%.

2) It’s fun!

Of course, not every growth marketing project is going to be successful. But even when they fail in some way, they’re still worth doing. The process of growth marketing is exciting, and your customers will enjoy the results. Just remember that you’ll still need to focus on customer service for your existing users and make sure you have the proper infrastructure in place before you begin.

3) It’s Natural for Your Audience to Trust You

It’s easier for your audience to trust you when you’re building a brand that has real value to them. Some people like funny videos, while others prefer customer testimonials and helpful tips. Your growth marketing efforts shouldn’t be so over-the-top that they overshadow your other marketing efforts.

 

Are You Ready to Make Growth Marketing Work for Your Business?

If you want to continue growing your business, you’re going to have to avoid some common growth marketing mistakes. If you want to avoid those mistakes and create more engaging content, start by:

1) Making It Easy for Your Customers to Buy

The biggest mistake businesses make with growth marketing is confusing their customers. They try to rush them into selling without giving the customer the tools they need to make a purchase. The result? Few sales and an overall bad experience for both sides.

2) Trying Too Hard

Marketing videos aren’t organic anymore; they require creators and sponsors. It’s not enough to create entertaining content now; it has to be funny, insightful, and educational all at the same time.

3) Trust-Building Content

Think about your audience when you create your growth hacking strategies. What are the topics they would find most interesting? Where can you find those people? What do they have in common? How can you use their keywords to your advantage?

 

Growth marketing should be an organic process that fits naturally into your current business model. There’s no easy way to implement growth marketing strategies. However, when you plan them correctly and dedicate the time and energy to executing them, you’ll get results. Finding a good digital marketing firm such as our team here at Salt Rank will help you avoid common mistakes, too. You need to be proactive about growth marketing. Make sure your system is set up for success at every stage of the funnel.

12 Tips to Help Small Businesses Better Utilize Social Media

Social media marketing can generate more qualified leads, loyal customers, and significant cost savings for small businesses. However, many small businesses don’t know where to start when it comes to getting the most out of their efforts in social media marketing in Kansas City. Today’s blog post offers twelve helpful tips for these companies who would like to make better use of social media and deepen their customer relationships.

 

1.) Identify the Right Networks

 

First, choose the social networks where your target customers tend to congregate. This can vary from one business to another, so do a little research and read customer reviews on sites like Yelp. If you are unable to find enough information about your target customers online, ask some of the people you know about their habits and what social networks they use.

 

2.) Create Effective Landing Pages

 

Landing pages are specially designed websites that help visitors convert into customers. While it is possible to drive your target customers through links from various social media profiles to your brand’s homepage, you will get better results if you create separate landing pages for each of your social media profiles. These landing pages should be designed to capture your target customer’s email address as early in the conversion process as possible.

 

3.) Set Your Objectives

 

Over the last decade, more and more companies have entered the social media world. As a result, many smaller businesses have tried to answer the same highly competitive questions and challenges that larger businesses face. However, many small business owners are unable to figure out what their next steps should be. This can lead to confusion and decreased performance.

 

Before embarking on any marketing campaign, you need to decide what your objectives are. From there, you can figure out what your goal is for each of your social media profiles and the online channels you are planning to use.

4.) Consider the Cost

Social media marketing may be free (if you don’t count your time). Facebook ads and Google Adwords are popular forms of paid advertising, but there are other costs associated with social media marketing as well.

 

Consider how much you will spend per month on social media advertising and the costs that are involved in using other online channels. Then decide on a budget and stick with it.

 

5.) Use the Right Tools

 

Social media management software can help you stay up-to-date with your brand’s social media profiles, post to multiple profiles at once, manage your blog posts, create custom landing pages, and more. For those of you who prefer to handle social media marketing on your own, use tools like HootSuite. However, if you prefer to let somebody else handle this part of your business, Salt Rank will be able to help.

 

6.) Share Your Brand

 

When you take the time to post to social media, you are sharing your brand with potential customers. Most of these conversations will not be with influencers or VIPs but with regular customers who are interested in what you do, how you do it, and what they can expect from your business in the future. Instagram is a great way to engage these regular customers by showing off your products and giving them unique access to what goes on behind the scenes of your business.

 

Two young women use social media marketing to share photographs of their menu items

 

7.) Post at an Optimal Time and Frequency

 

If you want to get more traffic and better results from your social media marketing efforts, you will have to post at the right time. According to HootSuite, on Twitter, the most popular times for posting are Monday through Friday between 1-2 pm (EST). If you are using Facebook or LinkedIn, the best time for posting is between 12-3 pm (EST). You should also take into account when people are likely to be online. In general, the best times to post are between 6-9 pm and 10-11 pm.

 

8.) Always Be Professional

 

 

The last thing you want is to offend your target customers with inappropriate posts and comments, so be careful. Always remain professional when it comes to posting content. This includes having an appropriate profile picture, being honest about your experiences, and staying away from political statements or statements that may offend or hurt somebody’s feelings. If you don’t feel comfortable sharing a post, then don’t do it.

 

9.) Keep Conversations Going

 

Another important part of social media marketing is staying in touch with your target customers. For example, you can use a messaging tool – like HootSuite – to schedule posts, remind them that you are there, and keep the conversation flowing between your brand and customers.

 

10.) Use the Right Metrics to Monitor Your Progress

 

If you want to make sure that your social media marketing efforts are effective, you will have to measure your results. Use the right metrics to figure out what is working and what isn’t. It can be tempting to focus on things like the total number of followers and likes, but these may not be the metrics that are most important for your business.

 

For example, consider using metrics that track the number of clicks you receive from each post, conversions, email sign-ups, and more.

 

11.) Stay Away From Self-Promotion

 

Social media is a great place to promote your business, but you also need to stay away from self-promotion. Write reviews, post links to your blog, and share articles and announcements on your social media profiles but never try recommending products or services that you are promoting or have a financial interest in.

 

12.) Get the Word Out

 

Finally, the best way to get people to your social media profiles is by telling them about them. Whether you are using traditional marketing methods like TV commercials, print ads, or door-to-door flyers, tell your customers that you have a social media presence. You can also put a link to your landing page on your website in order to drive people there and encourage them to sign up for more information about your business. 

Conclusion

Social media marketing in Kansas City can really help you enhance your business image, reach more potential customers and sell more products and services. As long as you invest the time and use the right social media marketing strategies, you should be able to see some great results.

6 Easy Ways to Draw More Traffic to Your Website

One of the most important things about having an online business is traffic. Without it, success will be harder to achieve, and your website will drop in value. Even if you add more time, money, and a lot of effort, traffic is necessary. Without traffic, it will be harder to reach potential customers, which is bad for your business growth.

 

Driving traffic to your website is one of the essential parts of an online business. Therefore, you want to work on attracting people to visit your website. Get as much traffic as you can for more people to know about your brand. Even if you’re busy with other tasks for your business, it’s best to prioritize traffic.

 

However, doing everything by yourself can be tiring. That’s why it’s better to look into web marketing services to help you. They use social media, search engines, and email marketing to drive traffic to websites. Strategies are used by web marketing services to help business owners get the traffic they need to achieve their target.

 

Generating traffic to your website is not an impossible task to fulfill. You can start doing it on your own to increase traffic. Make it your priority to ensure that your website will be discovered. There are many ways to get site visitors. Below are six easy ways to draw more traffic to your website.

 

1.) Optimize Your Website

Optimizing your website for searchers is one way of driving traffic. Doing that will give you quality traffic and make your website optimized. As your website gets optimized, it will get more traffic from important searches (your target keywords). Website optimization is the best way to get organic traffic that search engines will love to see.

 

When creating a website, consider what people are searching for. Knowing this and designing your strategy around it will help attract visitors since they are searching for the same topic. Search for important keywords that will help it to rank on search engines. If you create a website based on the searches, it will be optimized and drive traffic naturally.

 

2.) Cognitive Fluency

Once you’re done with your research, use cognitive fluency on your website. One example is when you search for a medical clinic around your location. Their website will have a theme that visitors can recognize. Whenever someone sees that website, they will know that it’s a medical clinic right away.

 

Improve the cognitive fluency of your website to ensure that your visitors will recognize it. Think about what people expect to see for your type of business. Check the format, font, and other elements of your website. Optimize your website depending on what your customers like to see.

 

3.) Answer Questions

Website pages will help you to attract more traffic and find potential customers. Those new eyes will know about your business and what you are offering. Optimize your blog by using keywords that people are searching for to get them to go to your site.

 

Find out about the frequently asked questions of your target market. Take time to learn about their problems and how to solve them. Giving answers to their questions can be done in your blog (which you should definitely have). Your blog will help answer visitors’ questions and solve their current problems.

 

When they search using keywords, your website will appear. They will go to your website since it will help them to solve their problems. It will help to build trust and keep your site on top of the search results.

 

4.) Use Social Media

The best way to keep your audience engaged is to be active on social media. It will drive traffic to your website since the answer is already in front of them. According to GoDaddy, 61% of sites with high traffic come from social media. Make sure to have a Facebook page or a Twitter account.

 

Never neglect the power of social media and keep your online presence. If your website is a B2-B company, LinkedIn is for you. It can provide leads for your business. Use Instagram if you have an amazing visual identity. It’s best to post quality images for your site. Social media is free and the best way to let people know about your business.

 

A small business using social media for their company

 

5.) Email Marketing

Email marketing is still one of the most effective ways to drive traffic to your sites. Even if other people suggest that this method is no longer effective, don’t listen to them. As long as email exists, you can continue to use it for marketing. Send cold emails to let other people learn about your business.

 

If you have email subscribers, they will be notified whenever you have a new post. It will bring them back to your website. Build your email list to send marketing emails. For eCommerce, use automated email marketing tools to make selling easier. It will help you to spread the word to strangers.

 

Retargeting former customers is the best way of making a sale. It’s best for those who browsed your website or if they leave items on their cart. There are about 40% of abandoned carts online. Make use of that list to retarget potential customers. When they see your blog, they may also browse other pages. It will help them know that you have what they need.

 

6.) Publish Regularly

It may sound obvious, but this is something that many site owners missed. Publishing regularly will help your website to be found by internet users. Having a blog with keywords based on your business is not enough. Blog consistently to keep on attracting visitors and get more traffic.

 

Based on the State of Inbound Marketing Report of 2013, those who blog every day are likely to get their return on investment faster. Compared to sites that only publish once a month, blogging regularly helps to get more traffic. That means they can also generate leads and customers easier.

 

Give a reason for search engines to crawl to your website regularly. They will index your site, make your pages discoverable, and put your blog on the first page of the search bar. It’s the best way to drive traffic to your business and make visitors become customers in the long run. 

5 Goals You Need to Implement for Your Social Media Marketing Strategy

With a new year ahead of us, it’s the perfect time to begin setting goals for your social media marketing in Kansas City. Are you trying to grow a larger following? Or are you trying to increase engagement or gain more clients from your social media marketing?

 

There are many social media goals you could work towards this year. Here are 5 possible goals that will help you achieve huge success from your social media marketing in Kansas City.

5 New Social Media Marketing Goals to Set in 2022

We suggest that you set some (or all) of these goals for your business and make sure to adjust them in accordance with each different social media platform.

1.) Update Your Profiles With the Latest Developments

When did you last really check your social media profiles? It’s common for people to forget to check their own accounts and keep the information they contain up to date. For example, is your bio page relevant? Does the link to your profile page still work? And is that profile and header photo still an accurate representation of your business or product? First impressions are everything, and your account page can give a good one or a bad one. Good first impressions mean more followers.

 

Do a self-analysis of your social media profile pages. Think about which areas you can improve in order to better represent your company and the value you can offer

2.) Create High-Quality Content and Post More Often

Chances are, you’d like to increase your follower count and rate of engagement this year. That’s an excellent goal to have for a new year. So, how can you make it happen? Well, one of the best ways is to simply show up more often. The more often that you post, the more chances you’ll have to get your content out in front of more people. Another benefit of posting more is that the algorithm will love you for it. The algorithm prefers active users more than inactive ones. Of course, there are limits to how much you should post, and it varies with each platform. But a good rule of thumb is that if it doesn’t seem like natural human behavior, then it probably isn’t a good idea to do.

 

It’s also a good idea to remember that quality over quantity is important too. The content you put out should be high quality and enjoyable for your audience. You want to build up the Know, Like, and Trust Factor, and the best way to do that is to provide the appropriate kind of content. As for the quantity of content, all you need to do is determine the maximum amount of content that you’re able to post each day, create a daily posting schedule, and stick to it.

3.) Create an Online Show

To build on that consistency, it’s worth considering making some kind of series – something that occurs weekly, biweekly, or monthly. This fulfills the goal of providing consistent content while at the same time keeping your social media audience on the hook for more and more content. One specific idea is a weekly Instagram Livestream or Facebook Live. You could also do weekly shows on Twitter Spaces.

 

There are massive benefits to doing online shows. For one, you provide more value to your existing followers, and you also cast a wider net online to create an even bigger audience. If you’ve chosen the goal of growth in 2022, then this is definitely one of the top ways to achieve that growth. 

 

A group of friends looking at social media

4.) Take Advantage of Your Past Content

We may get stuck in the limited thinking that every piece of content published online must be new and fresh. However, assuming that you’ve been building your presence online for a while, you’ll have a huge collection of virtual assets that are just collecting dust. So if that content is still relevant and useful to your audience, then repurpose it!

 

Also, there will hopefully be plenty of new people in your audience who haven’t seen the content that you published a long time ago. So all you need to do is discover how to repurpose and refresh that old content so you can bring in more traffic and engagement to your website. For instance, you could take some quotes from one of your old blog posts and make them into graphics. You could take one of your YouTube videos and cut it up into smaller clips that you can then share on other social media websites like Instagram. And of course, you could also take some tips from an old blog post and put them into a shareable format for social media.

5.) Use Your Analytics to Improve Your Strategy

Your analytics are actually a veritable goldmine of information just waiting to be tapped and taken advantage of. With this information at your disposal, your social media marketing in Kansas city can reach new heights.

 

Analytics show what content is most appealing and interesting to your target audience. By paying attention to your analytics, you’ll have a better idea of what content to share more of and what to share less of.

 

As you can see, it’s an incredibly important part of social media marketing success, which is why you should make it one of your goals for 2022.

 

Besides looking at the types of posts that your audience responds to, also pay attention to which posts get the most clicks, comments, likes, and shares. Look for patterns and similarities. Do certain types of content or specific topics generate more engagement? If you can figure this out, you can create a social media schedule full of the kinds of posts that your audience will engage with.

 

Conclusion

To conclude, it’s important to be open to experimentation. Don’t get stuck in the same old way of doing things because you’ll miss possible new opportunities doing that. Let this be the year that you break away from doing that, and let this blog post be the inspiration for trying new things. If you are interested in having Salt Rank help you move forward with these goals, contact us today!

10 Photography Tips for Taking Better Marketing Photos

If the photographs you post on social media don’t seem professional enough, it will reflect poorly on your brand. Obviously, you want to show off your brand and product to your social media followers. Why not employ a reflection to capture the sea and shoreline during a sunset, rather than just providing a dull photo? Create a unique viewpoint. You don’t want your social media marketing photographs to appear bland and amateurish, right? You want marketing photos just like the ones taken by experts in social media marketing in Kansas City.

 

People are excellent subjects for social media marketing. So don’t be afraid to use abstract pictures to grab people’s attention. Consider how you can make your marketing photographs pop off the page and grab the attention of social media users. 

 

For those who haven’t made the transition from amateur to professional photographer, it might be scary. The distinction between the two, however, is far smaller than most people believe. With only a few basic techniques, you can improve the quality of the marketing images on your website without hiring an expert in social media marketing in Kansas City.

 

Here are the tips that will surely improve your marketing photos:

 

 1.) Use the rule of thirds.

The rule of thirds is taught in most beginner photography programs and many art classes because it is a valuable technique. This rule instructs you to picture your canvas as being divided into nine equal sections.

 

The rule of thirds was created to aid artists in creating a well-balanced composition in their work. It’s also crucial for deciding where your piece’s focal point — your product – should be. Your aim is to put your goods along the lines, ideally at the intersection of two lines.

 

According to studies, people’s eyes naturally travel to one of the crossing points while examining photos rather than the center of the frame.

 

2.) Take pictures of the details.

You may talk about the nitty-gritty specifics of your product all you want. Still, there’s no assurance that your potential buyers will understand what you’re saying. Take images of each significant feature to guarantee that even the most visual learners receive a comprehensive picture of what your product has to offer. Nothing is left to the frequently erroneous imagination in this manner. These types of photographs provide your prospects with a better understanding of what you’re selling, increasing the likelihood that they’ll buy.

 

3.) Take a panoramic photo.

Because smartphone cameras have such a small frame, it might be challenging to capture wide-angle shots. Shooting in panoramic mode lets you get a more comprehensive picture of a vast scene, such as a skyline or sunset. When conveying a feeling of scale, panoramic photographs may also generate a dramatic, sweeping impression, just like what experts in social media marketing in Kansas City are doing.

 

4.) Use the crop feature.

The use of the zoom option is another beginner error that people make all the time. Unless you’re taking images with a professional camera, manually zooming in on a topic is a no-no. That kind of gear is extra. Your smartphone will take photos that are suitable for sharing.

 

However, as you begin zooming, the photo’s quality suffers. Rather than zooming in, get closer to your subject. Don’t be concerned if this isn’t achievable. Take a photo from where you are and adjust the composition with the rule of thirds. 

 

After taking the shot, all you have to do now is crop it to your taste.

  

5.) Set the scene for your goods.

Your customers must visualize themselves utilizing your goods. After all, why would someone buy your product if she sees photographs of it online and can’t imagine herself using it? 

 

Before a person with limited cash buys something, they must be convinced that it would benefit their everyday lives in some manner. When products are taken out of context, it’s tough to see oneself utilizing them. Someone looking for a mattress for their new apartment, for example, is unlikely to choose one that is offered just resting against a blank background. 

 

6.) Shift your angle.

Although it may feel natural to bring the camera up to your face and shoot, changing your viewpoint may drastically alter the look of your images. Try leaning down to shoot up or going above your subject to shoot down instead of shooting at eye level.

 

A woman taking a social media marketing photo of a denim shirt 

7.) Simple props work best.

When it comes to product photography props, don’t go overboard! Always keep in mind that the product should be the focal point of each product photo. Props, on the other hand, could assist your consumers in seeing you in a better light.

 

So, how do you pick the right props for the job? When it comes to props, it’s best to use basic props in line with the color scheme and relevant to the scenario or your product.

 

8.) Make sure your camera is stable.

Consider using a tripod if you’re capturing a shot that requires a steady hand. Some smartphone tripods are highly portable. Smartphone cases with threads for mounting on big tripods are also available. If you’re in a hurry, simply propping your phone against a cup or a bottle should work. When combined with the self-timer feature, one of these alternatives will let you capture the perfect scenery, sunset, or selfie!

 

9.) Don’t abuse the zoom feature.

Using the zoom tool on your smartphone camera reduces the image’s total quality, resulting in grainy photographs and limiting your editing possibilities. So you’re better off getting closer to that gorgeous puppy on the opposite side of the dog park if you want a close-up photo.

  

10.) Look for symmetry.

Another visual feature that we are naturally drawn to is symmetry. So, if you have the chance to capture symmetry in an image, take advantage of it. The image is elevated and more professional when the symmetry is captured. Your photographs must stand out and register to get the attention of your customers. It will reflect negatively on your brand if all of the images appear to be taken by an amateur. We both know that’s not something you want to happen. It’s straightforward, yet it works.

 

Engaging photography may help you create relationships with your audiences that will endure a long time and provide you with a competitive advantage. Handy digital cameras and smartphone cameras are becoming powerful tools to develop excellent marketing material since they are simple to use and always with us.

How Hiring a Social Media Marketing Company Can Help Your Business

With digital taking over the advertising world nowadays, it pays to remain competitive in social media platforms. If social media marketing is done right, your business will definitely gain more customers and increase revenue in the long run. 

 

However, with the rising technicalities of operationalizing, this might make you feel overwhelmed. Don’t worry because the help of a social media marketing company might cover all those looming questions. Read on to know the top reasons why working with an agency is the right step to spearheading your business growth. 

 

1. Experience Is the Key

Yes, it might be easy for you to create your own Facebook profiles and send advertising emails to your connections. But there’s so much more than these strategies as these won’t generate revenue for you. That’s where the experience of a social marketing company may come in. 

 

Experts like them can coach you with the end-to-end process. They will provide you with enough technical knowledge to manage your media presence and introduce tools that can be your leverage in handling your accounts. In addition, their experience will provide stability in your learning phase while still teaching you the best practices from their previous runs.

 

2. They Know How to Manage Your Budget

One of the pitfalls that most newbies face at their early social media marketing stages is putting their budget in the wrong baskets. It does not mean that just because you boosted a post on Facebook, you’ll get the return of investment that you are expecting. That’s where the agency’s expertise will come in. 

 

They know how to maximize your ad spend by using their creativity in content writing, design, and video animation.  Add to this their epic timings on posting by capitalizing on the trends and customer online behavior. 

 

3. You Can Save Time

Believe it or not, digital marketing is not as easy as it seems. If you don’t know what you’re doing, the tendency is that you’ll only face unproductivity and inefficiency. To put it bluntly, you’ll just waste your time. 

 

If you don’t want to spend half of your day in front of your laptop learning the technicalities of this type of marketing, then a social media marketing company is the way to go. Since they do this work on a daily basis, there’s not too much investment that you have to shell out. Work hand-in-hand with them on the strategy but let them do the legwork. This setup will enable you to do what you’re supposed to do in business development. 

 

4. Win Through Outside The Box Campaigns

Social media is saturated nowadays. To stand out among the rest, you have to produce something that is out of the box. Believe us when we say that being a leader in this industry pays off greatly instead of just being a trend follower. 

 

The experience of agencies gives them the edge in creating engaging content. They have tried and tested different strategies to have an idea of which formulas are bound to succeed. 

 

But the truth, whether they choose to admit it or not, is that many businesses are stuck in their own bubble. They just follow what they’re used to, and they’re limited to their boxed ways. 

 

With the help of an agency, you get to have a peek at extraordinary ideas past your four walls. These extra thinking hats push you to gain outside perspective without having to let go of your branding. 

 

Most importantly, they are familiar with the pitfalls this space offers. They will guide you into avoiding traps so your business won’t have to shell out thousands of dollars for nothing. 

 

Woman on smartphone smiling while checking social media with emojis around her

5. They Have Access to the Best Tools

Doing everything manually is never the best option when handling your social media profiles. Given the customer volume these agencies are managing, they invest in various tools to make their lives easier. It’s a good thing to utilize these with how you do things in your business. 

 

Keep in mind that most of these are paid tools. Meaning, their packages have add-ons that you won’t usually get from those who only offer free versions. Examples of these tools include data analytics, scheduling posts, auditing, and reporting. These instruments also have the means to evaluate the performance of your competitors. They can dive deep into what works for them and whether this is applicable for how you manage your business. 

 

Aside from this, they also have software services that will definitely be a big help to your creatives. You don’t have to pay for your own because their usual software plans have a wide array of features perfect for your visuals. 

 

6. You Are Hiring a Professional Team

When you get the services of a social marketing company, you’re not only getting the expertise of one person. Instead, you have at your fingertips a team of professionals that are experts in their respective fields. Working together enables them to produce the best output that brings high ROI for their clients. 

 

Should you hire an agency of your own, expect them to cover these roles: 

 

  • Copywriting
  • Account managing
  • Graphic design
  • Video creation
  • Social media strategizing
  • Data analysis

 

Given that they have these aspects covered, you don’t have to invest in hiring and training other people anymore. 

 

7. Staying Relevant

Social media companies have their eyes everywhere. They maximize their social listening capabilities, and they have the resources to know what’s in and not. At the same time, they have a deep understanding of your target market – their interest, behavior, and preference. Because of that, you can rest assured that your content will remain up-to-date and relevant. 

 

Bottomline

Social media is so much more than creating an account and posting every day. There are various technicalities that you have to fulfill that will make or break your company. If you aim to receive a high return on investment, hiring a social media company, like the professionals at Salt Rank, is the best move going forward. With their expertise, premium tools, and experience, your business will be on its way to achieving its business goals. 

 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.