10 Signs You Need Help From a Professional Social Media Manager

A woman using social media on her phone

In today’s digital era, a vibrant online presence is imperative for brands seeking sustainable growth and enhanced visibility. A well-strategized social media presence can be a game-changer, establishing connections, and boosting business. Here at Salt Rank, a top-tier digital marketing firm, we know the in’s and out’s of strategic online brand promotion, and we’ve witnessed firsthand the monumental role a social media expert can play in elevating your brand. 

Let’s delve into 10 signals that might indicate it’s high time you brought a professional into the fold:


1. Inconsistent Posting

Struggling to maintain a regular posting schedule? For many small businesses, this can be a real challenge. After all, you have so much to juggle already! It is normal for tasks like these to take a backburner. However, marketing, particularly social media, can help you make serious headway with your goals and falling behind could spell trouble for your business. 

Here at Salt Rank, we understand that consistency is key. As a social media expert, we suggest at minimum 3-5 posts per week per platform. This will go a long way in fortifying the online presence of your brand.


2. Low Engagement

When your posts aren’t receiving the attention they deserve, it’s a cry for expertise. After all, engagement is what leads to higher profits. Whether you’re selling a good or a service, you want to ensure that you’re reaching your target audience. Expertly crafted content with targeted publishing can create engagement and keep the dialogue between you and your audience flowing. 


3. Escalating Customer Queries 

Customers are going to have questions and will want to reach out for a quick, accurate answer. If you already have a lot on your plate, it can be easy to become overwhelmed by a surge in messages and comments from potential clients. If these are left to pile up and are left unanswered, it could dramatically impact the image and overall reliability of your business. This is when it’s best to let a professional handle this engagement, following up and representing your brand impeccably.


4. Stagnant Follower Growth

Have you noticed that your follower count is plateauing recently? This can be due to a variety of reasons. A social media expert specializes in identifying any issues and helping you with page and community growth. This, in turn, will assist you in meticulously building your audience and sustaining fruitful relationships with them.


5. Ad Campaign Woes

Here is another key question you need to ask yourself: are you struggling with your promotional efforts? If so, it might be time to designate some marketing dollars to keep your business on the right track. Here at Salt Rank, our professionals manage 2-4 ads/boosts per month, utilizing a designated budget to enhance post and account promotion effectively. 

A businesswoman consulting with a social media expert

6. Ineffective Content Strategy

The vitality of apt content cannot be understated. In other words, content is king. Forming a direct relationship with your organization, a social media expert ensures that posts, whether articles or media, are reflective and representative of your brand optimally. When used hand in hand with search engine optimization, content can really help elevate your marketing efforts to the next level. 


7. Diminishing ROI

When you put money towards a marketing campaign, you expect to see high return on investments. If your social efforts are not translating into desired results, an analysis and optimization approach, involving A/B testing and performance data analysis, ensures optimal content combinations.


8. Brand Misrepresentation

In this day and age, protecting and projecting your brand identity accurately is crucial. One bad review or negative comment online can quickly escalate into a PR nightmare, and it’s vital to stay on top of it all. Account management, with adept oversight and moderation, guarantees your brand is represented faithfully and professionally. Consulting with one of your professional social media managers will help to ensure that you’re always putting your best foot forward. 


9. Lack of Strategy

No one is born knowing how to effectively manage social media. If you’re struggling with a lack of strategy, it’s time to ask for help. Here at Salt Rank, our specialists devise and deploy strategies that are in alignment with your brand ethos and objectives, ensuring each post, and interaction is meaningful.


10. Time Management Issues

It’s no secret that there are a wide variety of social media platforms out there to choose from. Being able to know which one is right for you, and how to balance it all, can be totally normal for the average business owner. So if you’re feeling stretched too thin managing multiple platforms, it’s time to call in the pros. Handing over the reins to a professional ensures you can focus on core business activities while your social media thrives.


Count On Salt Rank

Navigating the social media sphere effectively demands time, expertise, and a nuanced understanding of platform algorithms and user behaviors. At Salt Rank, our team of social media experts is adept at managing your accounts, publishing content that resonates, engaging with your audience, promoting your brand, and optimizing for continuous improvement. From engaging potential clients to fostering a blossoming relationship between customers and advocates, our comprehensive social media management paves the way for your digital success.

Our social media expert team ensures your brand narrative is communicated compellingly, crafting a digital presence that resonates and engages. With a finger firmly on the pulse of digital marketing trends, Salt Rank is your partner in navigating the dynamic landscape of social media, driving your brand towards growth, engagement, and digital excellence. 

Contact us today for a free consultation! We have helped many different businesses, both big and small, to effectively meet their social media marketing goals.

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About the Author: Autumn Huerter