“Salt Rank’s approach is different from what I normally see in the space and most importantly, they get results. Their pricing model is also very practical for small and medium sized businesses.”
Founder, Venture Legal
WHAT TO EXPECT
We need to bid appropriately to ensure your ad is at the top of the front page on Google. Keyword bid prices depend on market and location. We optimize your bid on an ongoing basis to ensure that we generate the highest number of targeted clicks at the lowest cost possible.
We gather performance data to understand which cost-per-click bid, keyword and ad combinations are working best. Our primary goal is to establish profitability by comparing costs to revenues.
Visitor Behavior Analysis
We use analytical tracking to determine who the landing page visitors are, and what they do when they visit the page.
We continually optimize keywords for search phrases that will attract clicks that may lead to new business. By adding negative keywords to campaigns, we can ensure our ad doesn’t show up in irrelevant searches and eliminate bad clicks.
Ongoing Performance Optimization
We constantly monitor, test and optimize your campaign to increase its efficiency and cost-effectiveness. We look at demographic data, performance reports, and even dig through every click to prevent unqualified clicks, decrease the cost-per click and improve conversions.
Tracking and Analysis
We monitor every aspect of your campaign to keep track of the important variables and make adjustments where needed to build the most effective and efficient campaign possible.
We perform monthly analysis and provide an extensive but simple report which fully details our work, ad performance/spend, and a summary outlining what we’ve accomplished. Our monthly report breaks down important daily numbers such as clicks, average position, cost-per-click, click-through-rate, conversions, and more.
We also provide access to Google AdWords so you can view your campaign in real-time whenever you’d like.
OUR AVERAGE CLIENT RECEIVES: