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6 Easy Ways to Draw More Traffic to Your Website

One of the most important things about having an online business is traffic. Without it, success will be harder to achieve, and your website will drop in value. Even if you add more time, money, and a lot of effort, traffic is necessary. Without traffic, it will be harder to reach potential customers, which is bad for your business growth.

 

Driving traffic to your website is one of the essential parts of an online business. Therefore, you want to work on attracting people to visit your website. Get as much traffic as you can for more people to know about your brand. Even if you’re busy with other tasks for your business, it’s best to prioritize traffic.

 

However, doing everything by yourself can be tiring. That’s why it’s better to look into web marketing services to help you. They use social media, search engines, and email marketing to drive traffic to websites. Strategies are used by web marketing services to help business owners get the traffic they need to achieve their target.

 

Generating traffic to your website is not an impossible task to fulfill. You can start doing it on your own to increase traffic. Make it your priority to ensure that your website will be discovered. There are many ways to get site visitors. Below are six easy ways to draw more traffic to your website.

 

1.) Optimize Your Website

Optimizing your website for searchers is one way of driving traffic. Doing that will give you quality traffic and make your website optimized. As your website gets optimized, it will get more traffic from important searches (your target keywords). Website optimization is the best way to get organic traffic that search engines will love to see.

 

When creating a website, consider what people are searching for. Knowing this and designing your strategy around it will help attract visitors since they are searching for the same topic. Search for important keywords that will help it to rank on search engines. If you create a website based on the searches, it will be optimized and drive traffic naturally.

 

2.) Cognitive Fluency

Once you’re done with your research, use cognitive fluency on your website. One example is when you search for a medical clinic around your location. Their website will have a theme that visitors can recognize. Whenever someone sees that website, they will know that it’s a medical clinic right away.

 

Improve the cognitive fluency of your website to ensure that your visitors will recognize it. Think about what people expect to see for your type of business. Check the format, font, and other elements of your website. Optimize your website depending on what your customers like to see.

 

3.) Answer Questions

Website pages will help you to attract more traffic and find potential customers. Those new eyes will know about your business and what you are offering. Optimize your blog by using keywords that people are searching for to get them to go to your site.

 

Find out about the frequently asked questions of your target market. Take time to learn about their problems and how to solve them. Giving answers to their questions can be done in your blog (which you should definitely have). Your blog will help answer visitors’ questions and solve their current problems.

 

When they search using keywords, your website will appear. They will go to your website since it will help them to solve their problems. It will help to build trust and keep your site on top of the search results.

 

4.) Use Social Media

The best way to keep your audience engaged is to be active on social media. It will drive traffic to your website since the answer is already in front of them. According to GoDaddy, 61% of sites with high traffic come from social media. Make sure to have a Facebook page or a Twitter account.

 

Never neglect the power of social media and keep your online presence. If your website is a B2-B company, LinkedIn is for you. It can provide leads for your business. Use Instagram if you have an amazing visual identity. It’s best to post quality images for your site. Social media is free and the best way to let people know about your business.

 

A small business using social media for their company

 

5.) Email Marketing

Email marketing is still one of the most effective ways to drive traffic to your sites. Even if other people suggest that this method is no longer effective, don’t listen to them. As long as email exists, you can continue to use it for marketing. Send cold emails to let other people learn about your business.

 

If you have email subscribers, they will be notified whenever you have a new post. It will bring them back to your website. Build your email list to send marketing emails. For eCommerce, use automated email marketing tools to make selling easier. It will help you to spread the word to strangers.

 

Retargeting former customers is the best way of making a sale. It’s best for those who browsed your website or if they leave items on their cart. There are about 40% of abandoned carts online. Make use of that list to retarget potential customers. When they see your blog, they may also browse other pages. It will help them know that you have what they need.

 

6.) Publish Regularly

It may sound obvious, but this is something that many site owners missed. Publishing regularly will help your website to be found by internet users. Having a blog with keywords based on your business is not enough. Blog consistently to keep on attracting visitors and get more traffic.

 

Based on the State of Inbound Marketing Report of 2013, those who blog every day are likely to get their return on investment faster. Compared to sites that only publish once a month, blogging regularly helps to get more traffic. That means they can also generate leads and customers easier.

 

Give a reason for search engines to crawl to your website regularly. They will index your site, make your pages discoverable, and put your blog on the first page of the search bar. It’s the best way to drive traffic to your business and make visitors become customers in the long run. 

Top 13 Marketing Objectives Your Business Should Strive For

A good marketing objective for your business should generate interest in your products or services as well as in your company. You don’t want to set up easy goals that are essentially a formality, such as increasing customer loyalty. Sure, this will help you improve your business and get more patronage over the long run, but depending on how the real goal is achieved, it isn’t really worth the effort. Below are the top 13 marketing objectives that will be more successful in the long run.

1.) Build Brand Awareness

How many people would be able to recognize your company or brand before you become famous? It’s a good idea to work on this objective before you even start marketing because it will help you in the long run. You don’t want to build something that nobody will know about, and that is what selling without any brand equity is.

The use of a digital marketing firm can help you increase your brand’s presence online, and it can be a very cost-efficient way to market your business if done right.

 

2.) Generate Interest in Products or Services

You want people to talk about your company, and not just once but repeatedly. You want people to remember you and wonder what you’ve been up to lately, strong enough for them to start looking for updates about your company even if they don’t buy from you yet.

 

3.) Rank Higher in Search Results

Getting ranked higher in search results but maintaining good quality content will surely help you get more clients and generate more business. Google is known for its strict rules when it comes to search engine optimization, and your website all of a sudden disappearing from the rankings means that there are things that need to be fixed. A digital marketing firm can also be of help in this area and ensure you stay in shape, not just in terms of search engine optimization.

 

4.) Get Higher Conversion Rates

Businesses don’t succeed without enough clients, and a good way of ensuring people buy from you is to make sure that your website layout is conducive to conversions. For example, you need to have an area where customers can easily thank you for the order as well as a convenient way for them to send feedback about their experience and suggestions for improvement. This way, you can work on building more trust between your business and your customers.

 

5.) Improve Time on Site

The time that a potential customer spends browsing your website is essential in this industry, and if you’re ranking high in results, but your page takes a long time to load, causing other sites to load faster, you might lose business as well as rankings. This is where having an online marketing firm that understands how to create fast-loading websites can help you speed up the process of getting clients and increasing conversions.

 

6.) Improve Customer Lifetime Value (CLV)

This is where lifetime value comes in, and it essentially is how much your clients are worth to your business. The higher the CLV, the more business you could get from that customer or those customers. A good way of improving this number is to ensure that you provide them with products or services that are worth every penny so you don’t have unhappy customers.

7.) Improve Product Quality

This is one of the main reasons why many businesses nowadays use a digital marketing firm because they take care of marketing with the main purpose of improving product quality. This doesn’t mean that you need to completely redesign your entire company, just focus on ways in which you can improve quality and sales.

 

Three employees work to create a marketing plan

8.) Increase Profit Margin

A digital marketing firm can help you achieve a higher profit margin and achieve the highest profit possible. You will also be working with a team of people and consultants that have experience in digital marketing, which means they’ll be able to do this for you at a lower cost compared to what you would have spent on hiring someone on your own.

 

9.) Break Into New Markets

Breaking into new markets can help you increase your profits and provide you with more clients. You also want to make sure that you don’t grow too fast for your own good, so be careful about this area.

 

10.) Improve Customer Experience

A good marketing objective should have the sole purpose of improving the overall experience of your customers. Find out what they like, what they need, and how you can make their experience better in a way that will lead to repeat business. It’s a good idea to implement this as early as possible to make sure that you can get ahead of your competitors.

 

11.) Increase Brand Presence

It’s a good idea to work on brand presence before you think about marketing because this will help you make more of an impact in the long run. People don’t buy from companies that they have probably never heard of. You’ve got to be popular if people are going to trust you enough to buy from you. Brand presence is something that takes time but can be a very effective way to generate more clients and also increase brand loyalty.

 

12.) Increase Sales

It’s a good idea to increase the sales of your business, and this is what marketing your brand usually does. There are several ways in which you can do this, and one of them is to increase your profit margin. This will mean more clients (as well as repeat customers) who start buying things from you because they feel that it’s worth it.

 

13.) Increase Prospect Pipeline

A good way to ensure that you’re getting more clients is to actually get more prospects. This may sound easier said than done, but a digital marketing firm can assist you in finding the people who need and want your product or services. You will also be able to find out the things they would need or want in order to buy from you, which means that you will have a better chance of closing them.

 

Conclusion

All of these points will go a long way in helping you improve and grow your business. However, not all of them can be done by digital marketing firms all at once. You might have to start small, like implementing some of the digital marketing strategies and increasing your profit margin in order to make it worth investing in any of these things. This is also a good way of getting clients since you’re not just providing them with products or services that they need but also with something that they want.

 

If you need some help reaching these objectives, contact our team here at Salt Rank today! We’ll happily help you get on the right track.

10 Must-Read SEO Tips Perfect for Beginners

SEO is a marketer’s best friend. With over 30% of the world’s population on the internet today, it can sometimes be difficult to get your blog posts on Google or any other search engine. This is where SEO comes in. If you want to get your blog posts seen by millions of people, it’s a crucial component to use SEO wisely. 

 

However, SEO is not an easy thing to master; there are several algorithms that search engines like Google use to determine which results appear at the top of their search engine. Below are some basic tips courtesy of our Kansas City SEO services

 

 

1.) Write Quality Content

This is one of the most important aspects of SEO. To have your posts seen by millions, you have to write quality content. Simply placing the right keywords in random places will not get you very far. Instead, write content that is both informative and interesting. Write blog posts that do not only serve a purpose but are also entertaining and fun to read. If you make your readers feel like they wasted their time reading your post, they will most likely not return to your blog again.

 

 

2.) Use Keywords in Your Titles, Tags, and Urls

As you are probably aware by now, Google and other search engines look at certain keywords when they determine which posts appear on their search engine. Using these words as part of your title will help to get your post seen. However, if you want Google to show more of your posts with the same word, separate each word by a plus (+). For example, if you were writing a title about SEO techniques using the word “expert,” it would look like this: SEO for Experts (+SEO for Beginners).

 

 

3.) Check Your Grammar and Spelling

It is no surprise that Google and other search engines are looking at the content of your post before deciding whether or not it should appear on their search engine. Therefore, you want to make sure that your post is well written and easy to read. If you find that your post is missing a keyword or two, leave it out. After all, you don’t want to give Google the impression that your post is filled with misspellings.

 

4.) Use Keywords as Often as Possible

As I mentioned earlier, it is easy for Google and other search engines to determine what keywords are in your post by looking at the content. However, it is sometimes impossible to make posts containing certain words without using them at least once within the body of the article.

 

Therefore, you should use these words whenever possible so that Google can determine whether or not they are in your post. For example, you could write a post with the words SEO tips without using the word “tips” because it isn’t in the body of your article; however, you would have to use it at least once somewhere within the body of the article.

 

5.) Use Short and Descriptive URLs

To get your posts seen, you are going to have to include the URL in your blog post. However, it is often forgotten just how important it is for your URL to be short and descriptive. Instead of using a long URL that does not describe what your article is about, use a short and descriptive one. For example, “tips-for-beginners” describes exactly what the article is about; therefore, it is easy to remember and share with others.

 

6.) Make Your Blog Look Attractive

A well-designed blog is an attractive one. You must make your blog look as professional as possible. After all, if visitors are not attracted to the blog, they are likely not going to spend time on it or come back for more. Therefore, use simple and elegant images or designs for your blog posts. You can also use a font that is clear and easy to read, such as Arial or Calibri, for a more professional appearance in the content of your articles.

 

A man writing a blog in a coffee shop

7.) Generate Backlinks

Backlinks are essential to SEO and can often raise the search engine ranking of your blog posts. However, they are difficult to obtain if you do not want to wait months or even years until you see a change in your rankings. To generate backlinks, make sure that every post you publish on your blog contains a backlink somewhere within it.

 

8.) Write Natural Language

Finally, you must write in natural language when writing posts on your blog. Instead of using vocabulary that is too complicated, it is better to use words that are simple and easy to understand. If you want your posts to be seen by as many people as possible, write in an approachable way so that they can immediately understand what your post is about.

 

9.) Use Both Internal and External Links

Internal

You should use internal linking whenever possible. For example, instead of having a blog post on your website that contains the word “tips,” you can include a link to your article in another one that already has the word “tips” mentioned. However, make sure that the links are not only easy to read but also easy to see at a glance so that visitors understand what they are supposed to do with this information.

 

External

Use external links whenever possible. If you want to get your blog posts seen on a search engine, it is not enough to use internal links. You need to make sure that your backlinks are both easy to read and visible. Therefore, it is better to use an external link instead of a generic one that does not describe what the article is about.

 

10.) Optimize Your Graphics

The graphics that you include on your website are also important when it comes to SEO. For example, if you want more people to see your posts on a search engine, use keywords in your image file names and write clear, descriptive URLs for them.

 

Remember that SEO is a way to gain more views and visitors to your blog. However, if you don’t have quality content available for these people, they will not return to your blog again. Therefore, make sure that you provide valuable and interesting content for your readers. Also, try to be original and don’t simply reuse someone else’s blog post.

 

Conclusion

SEO is not easy for everyone; however, with these SEO tips, you can be successful and make money from blogging. If you are in the midwest and you need a website, contact Kansas City SEO services here at Salt Rank. We have been creating websites and doing Search Engine Optimization for many years, helping businesses grow and thrive. Our Kansas City SEO services also work within your budget to get you on the first page of Google not just locally, but all over the U.S.! 

6 Best Practices to Better Manage Your Google Adwords Campaign

As Google says, it doesn’t cost all that much to get plenty of value out of AdWords. However, no matter how small your budget is, you’ll still want to know that your money isn’t being wasted. So before we get into the specifics of Google AdWords management, you need to have some faith in the process. And here is why you should.

Why You Need Google AdWords

There’s nothing more depressing than seeing your website filled with cobwebs because of lack of traffic. When there are no online visitors, then there are also no orders and sales. If you want to avoid this, it would be best to invest in effective internet marketing techniques like Google AdWords services. 

 

Google Ads or AdWords refers to an online advertising platform. It allows businesses to show an ad on the search engine results pages of Google, usually at the very top of the SERP or at the bottom. 

 

This pay-per-click (PPC) advertising works when advertisers (businesses or companies) pay Google to feature their top SERPs and feature their ads. Here’s how it goes:

 

      • Advertisers will choose relevant keywords (words frequently used by users when searching for a product or service) significant to their business offers.

      • They will then bid against other competitors on how much they’re willing to pay Google when a user clicks on their ads.

      • The highest bidder and the one with an excellent advertisement quality get to appear and rank at the top of the SERPs.

 

With all the digital marketing techniques out there, you may be wondering why your business needs a PPC marketing strategy like Google AdWords services. Well, here are the key reasons why your company should invest in it.

It Works Immediately and Produces Results Quickly

Google AdWords generates more traffic and works faster than other search engine marketing techniques out there. You just need to optimize your ad campaign and focus on getting a set of relevant keywords for your business to secure that top spot on Google’s SERPs.

 

SEO and organic traffic are still beneficial to your business in the long run. But as you optimize your website and wait months to rank high organically, you already have a running marketing campaign to drive leads to your page.

It Raises Brand Awareness

Besides driving traffic and converting it to sales, Google AdWords services also help increase brand awareness. It does so through its Display Network, which shows your ad to the target audience while browsing affiliated websites or watching Youtube videos.

 

This increases your brand’s exposure by displaying your ads in front of plenty of users for a cost-effective price. Further, you can tailor your ads to appear only to your target audience.

 

A notebook that reads 'pay per click' written out

It Improves Business Growth

Using Google AdWords not only ranks you higher in the search engine results pages. It also features your ad campaigns in Google’s other platforms (Youtube, Gmail). Thus, helping your business widen its online presence. 

 

Further, Google continuously improves AdWords to make product listings more engaging than organic ones. You also get to see your money’s worth since you will only bid on keywords relevant to your business. At the same time, you will only get charged when someone clicks on your ad.

 

This kind of advertising service allows you to reach your target customers, build your brand’s name, and compete with the big leagues in your field. 

 

Gaining organic traffic is great, but there’s no reason not to maximize your marketing strategies through an effective yet cost-efficient PPC method like Google AdWords services.

 

Now that you know why you should use Google AdWords, here are the ways that you should go about managing your new AdWords campaign!

1.) Set a Clear Goal

The most crucial part of any search engine marketing campaign is to have a clear goal for the future. The end goal that almost every Adwords campaign should have is to increase sales rather than just increase brand awareness. This is because brand awareness is harder to measure. 

2.) Write Your Ad With Your Target Customer in Mind

You should adhere to the AIDAS rule of advertising, which is to:

      • Attract your audience’s attention

      • Increase customer interest

      • Convince your customers that they want what you’re offering

      • Lead your customers down a road of taking actions (use a call to action for this)

      • Offer satisfaction if they decide to choose your website

3.) Be Clear With Customers

Be clear with your customer, don’t mislead them. Your ad must be completely accurate for the landing page you are advertising. The top keywords that you’re targeting should be present on both the landing page and in the ad’s text. To ensure that you do not mislead anybody, make sure that your ad group is completely relevant to the landing page you want to promote and that it’s only being displayed for relevant searches. 

4.) Master Ad Targeting

Be sure to use all forms of keyword targeting: broad match, phrase match, and exact match. We recommend that you bid higher for exact match keywords and less for broad match keywords. A good tip for Google AdWords management is to separate ad groups by category as well as keyword type in order to keep your campaign organized more effectively.

5.) Don’t Forget About Mobile Searchers

When running enhanced campaigns, be sure to use mobile-preferred ads. That way, you’ll be able to customize your message and implement mobile-specific CTAs (call to action) that will let you reach out directly to mobile searchers. When you combine this Google Adwords management strategy with a landing page that’s optimized for mobile users, you’ll start to see better conversion rates. 

6.) Continue Testing Your Ads

After you’ve identified the goal or plan of action for your Adwords campaign, then you should also plan out a variety of tests to achieve the best outcomes. The tests should cover your entire funnel, starting with identifying the keywords you want to bid on and what ad copy to use for them, as well as the design of your landing page. 

Contact Salt Rank

Do you need some help managing your Google Adwords Campaign? Contact us here at Salt Rank today and we would be happy to talk more about what we can do for you and your business!

6 Writing Tips You Should Know When Creating a Business Blog

Creating an introduction for a blog post isn’t easy. There are tons of blogs out there, 600 million+ to be precise, and many of them are competing for the same audience that you have. So how can you set yourself apart? 

 

SEO expert services can come in handy here, but if you’re on your own, this list will help you get off to a good start with content creation.

 

You must be able to create an engaging, well-written, compelling, and reader-oriented introduction. If you do it right, it will lift up your entire post and, as a result, generate more traffic.

 

It’s simpler than you realize. It only takes a few things:

 

      • Get their attention
      • Highlight their main pain points
      • Let the reader know exactly what they should expect from your post

 

However, there is one caveat – you must understand your target audience in order to write a decent blog post intro. So, you’ll want to do your research first!

 

1.) The Opening Sentence

An opening sentence, while a small part of the overall blog post, has a lot going on with it. It should be interesting, concise, and provide a snapshot of the overall appeal and tone of the rest of the blog post. People, on average, only spend around 37 seconds skimming an entire post these days. So, getting their attention at the beginning of the post is essential.

 

If you can get this right, you won’t have any issue getting your readers hooked enough to stick with it until the end.

 

Here are some ways you can make your first sentence more interesting:

      • Begin with a quote
      • Start with a statistic
      • Use metaphors or comparisons
      • Begin with a question
      • Lay down the groundwork for future pacing
      • Make a controversial or bold statement
      • Begin with a story
      • Mention a problem (this is called the PAS method: problem, agitate, solution)

 

2.) Use Statistics

The reason that people are reading your blog is to learn new things or find solutions to their problems.

 

So, begin by introducing your post with an illustration showing them that you know their pain and can help them find a remedy. The easiest way to do that is to state the problem and then validate their concerns with numbers and statistics. That’s because statistics are considered an objective way of providing proof to support your statements.

 

When you establish some common ground early on, it will be much easier for people to put their trust in you and remain engaged while reading your blog post.

 

3.) Make Them Feel Emotions

If you are able to make readers feel emotions from the get-go, then your readers will more likely remember it.

 

But what kind of emotions should you be striving to evoke? The most effective for digital marketing purposes is FOMO (fear of missing out), frustration, empathy, and excitement.

 

To do it properly, you’ll need to know your audience’s most common concerns. But what if you don’t know what those are? A good way to find out is to create a survey form for your website. The answers will be helpful not only for your blog post intros but also for your overall marketing strategy.

 

A young woman sits on a green sofa and working on a laptop

4.) Make a Promise

First impressions are critical in blog posts. After all, you only have a precious few seconds to capture their attention while the post is loading. If they don’t see the value in your post right away, they’ll exit.

 

You want them to see that if they stick with reading your post, it will be worth their time. Make them believe it’s worth it by promising them something that they want. It can be as simple as showing a list of everything that you will cover in the post, the potential results they can achieve, and what they can learn from it all.

 

5.) Consider Using the 5 Ws

The 5 Ws of marketing are timeless and will never go out of fashion. They are: who, what, when, where, and why. These can be incorporated into the intro of your blog post if you just think about the topic in question. For instance, let’s say that you’re writing a blog post about building computers.

Your 5 Ws might look like:

      1. Who is this post for?
      2. What are the main obstacles or challenges that people face when building a computer for the first time?
      3. When is it a good time to build your own computer?
      4. Where can people find the parts they need to build a computer at an affordable price?
      5. Why would someone want to build their own computer (advantages vs. store-bought PCs)?

 

When you can answer the above questions in an interesting way, then the tone will be set for the remainder of your blog post, and readers will be engaged from the very beginning.

 

Remember to keep the Ws short, though, if you’re going to use them in your introduction. Each “W” should be no more than 2-3 sentences in length. Otherwise, your intro will likely be too long.

 

Keeping content short and concise is harder than it sounds. Many people cannot write in this manner, which makes SEO expert services invaluable. 

 

6.) Start Off With a Question

Starting with a question right off the bat is an excellent way to get the reader engaged. However, the question should be creative, well-formed, and crafted in a way that captures the reader’s interest. It should also lead to more questions.

 

Additionally, a question is a great way to humanize your brand. From the reader’s perspective, it will be as if you’re inviting them on a journey of discovery for the answers that they’re looking for. It’s an easy way to establish a friendly tone for your post right away too.

 

Basically, it will encourage readers to continue reading to get the answers they seek.

 

Some ways that questions can be formed are:

      • Simple yes/no questions (have you ever experienced X?)
      • Open-ended question (for instance, asking the reader about their current situation)
      • Rhetorical questions

Also, if the question is relevant to the topic at hand, you should answer it in the body of your blog post as well as summarize it in your conclusion.

 

Conclusion

Your blog post intro plays a vital role in persuading your readers to hang around until the end, so be sure that you perfect it as much as possible.

 

This blog post covered 6 ways to create a good blog post introduction, but there are other strategies as well that we might cover in a future part 2. Also, it is not necessary to use every single strategy in this list. Feel free to stick with one type or mix and match as desired.

 

Just remember to keep your intros short and sweet, provoking the reader’s curiosity, and inform them on what they’ll learn and how they’ll benefit from reading the blog post. 

 

If you’re in need of SEO expert services, connect with Salt Rank today! 

5 Goals You Need to Implement for Your Social Media Marketing Strategy

With a new year ahead of us, it’s the perfect time to begin setting goals for your social media marketing in Kansas City. Are you trying to grow a larger following? Or are you trying to increase engagement or gain more clients from your social media marketing?

 

There are many social media goals you could work towards this year. Here are 5 possible goals that will help you achieve huge success from your social media marketing in Kansas City.

5 New Social Media Marketing Goals to Set in 2022

We suggest that you set some (or all) of these goals for your business and make sure to adjust them in accordance with each different social media platform.

1.) Update Your Profiles With the Latest Developments

When did you last really check your social media profiles? It’s common for people to forget to check their own accounts and keep the information they contain up to date. For example, is your bio page relevant? Does the link to your profile page still work? And is that profile and header photo still an accurate representation of your business or product? First impressions are everything, and your account page can give a good one or a bad one. Good first impressions mean more followers.

 

Do a self-analysis of your social media profile pages. Think about which areas you can improve in order to better represent your company and the value you can offer

2.) Create High-Quality Content and Post More Often

Chances are, you’d like to increase your follower count and rate of engagement this year. That’s an excellent goal to have for a new year. So, how can you make it happen? Well, one of the best ways is to simply show up more often. The more often that you post, the more chances you’ll have to get your content out in front of more people. Another benefit of posting more is that the algorithm will love you for it. The algorithm prefers active users more than inactive ones. Of course, there are limits to how much you should post, and it varies with each platform. But a good rule of thumb is that if it doesn’t seem like natural human behavior, then it probably isn’t a good idea to do.

 

It’s also a good idea to remember that quality over quantity is important too. The content you put out should be high quality and enjoyable for your audience. You want to build up the Know, Like, and Trust Factor, and the best way to do that is to provide the appropriate kind of content. As for the quantity of content, all you need to do is determine the maximum amount of content that you’re able to post each day, create a daily posting schedule, and stick to it.

3.) Create an Online Show

To build on that consistency, it’s worth considering making some kind of series – something that occurs weekly, biweekly, or monthly. This fulfills the goal of providing consistent content while at the same time keeping your social media audience on the hook for more and more content. One specific idea is a weekly Instagram Livestream or Facebook Live. You could also do weekly shows on Twitter Spaces.

 

There are massive benefits to doing online shows. For one, you provide more value to your existing followers, and you also cast a wider net online to create an even bigger audience. If you’ve chosen the goal of growth in 2022, then this is definitely one of the top ways to achieve that growth. 

 

A group of friends looking at social media

4.) Take Advantage of Your Past Content

We may get stuck in the limited thinking that every piece of content published online must be new and fresh. However, assuming that you’ve been building your presence online for a while, you’ll have a huge collection of virtual assets that are just collecting dust. So if that content is still relevant and useful to your audience, then repurpose it!

 

Also, there will hopefully be plenty of new people in your audience who haven’t seen the content that you published a long time ago. So all you need to do is discover how to repurpose and refresh that old content so you can bring in more traffic and engagement to your website. For instance, you could take some quotes from one of your old blog posts and make them into graphics. You could take one of your YouTube videos and cut it up into smaller clips that you can then share on other social media websites like Instagram. And of course, you could also take some tips from an old blog post and put them into a shareable format for social media.

5.) Use Your Analytics to Improve Your Strategy

Your analytics are actually a veritable goldmine of information just waiting to be tapped and taken advantage of. With this information at your disposal, your social media marketing in Kansas city can reach new heights.

 

Analytics show what content is most appealing and interesting to your target audience. By paying attention to your analytics, you’ll have a better idea of what content to share more of and what to share less of.

 

As you can see, it’s an incredibly important part of social media marketing success, which is why you should make it one of your goals for 2022.

 

Besides looking at the types of posts that your audience responds to, also pay attention to which posts get the most clicks, comments, likes, and shares. Look for patterns and similarities. Do certain types of content or specific topics generate more engagement? If you can figure this out, you can create a social media schedule full of the kinds of posts that your audience will engage with.

 

Conclusion

To conclude, it’s important to be open to experimentation. Don’t get stuck in the same old way of doing things because you’ll miss possible new opportunities doing that. Let this be the year that you break away from doing that, and let this blog post be the inspiration for trying new things. If you are interested in having Salt Rank help you move forward with these goals, contact us today!

5 Key Reasons Why You Should Invest in Utilizing SEO for Your Business

Your company may be thinking a lot lately about whether SEO is worth the investment. The great news for everyone is that we have all the information you need. So what’s the use of putting money into search engine optimization? Can SEO help your business flourish? To answer that query, we first need to understand what SEO is.

How Is SEO Determined and Is It a Good Investment?

Your site’s ranking in search engine results, like Google and Bing, may improve via search engine optimization (SEO). With various approaches and strategies, you may enhance your website’s search engine optimization to rank on the search engine results page, thus drawing a larger audience.

 

Search engines utilize a variety of elements to select which pages and websites appear at the top of a user’s search results. According to the best SEO company in Kansas City, there are 200 ranking indicators used by Google. From these, there are several strategies to improve your website’s search engine rankings.

 

Your online content should be optimized to appear at the beginning of the search results. To help someone in need discover you quickly and easily, consider it as placing a small yellow-bookmark-sized bookmark in the Yellow Pages. However, SEO covers more than just showing up in search results. For any business, a well-executed SEO plan is a complex approach that may help you promote, sell, and develop your brand.

 

SEO is a worthwhile investment for many reasons:

1.) SEO Increases Website Traffic

The greatest referrers you’ll ever employ are search engines. Google is the most used and sought-after search engine globally, accounting for more than 90% of the market share. The best way to find an artisan is to search for them on Google. You turn to Google when you’re in the market for a new television. You go to Google if you need to find a department store.

 

For the majority of our day-to-day issues, we rely on Google for aid. Google might not know that your company exists if you don’t engage in SEO. This means that prospective clients cannot discover you. As the second most used search engine, YouTube opens a plethora of optimization opportunities. If you merely submit a video and leave it at that, you won’t go very far in the search engines. On the other hand, you may attract more visitors by using video content alongside solid SEO foundations and a well-thought-out distribution plan.

 

By using proper SEO techniques, Google will introduce potential customers to your website without costly advertising.

2.) SEO Delivers the Best Quality Traffic 

As a result of its complicated algorithms, Google serves as a matchmaker. Its goal is to connect buyers and sellers. A solid SEO plan is a big part of this process.

 

Optimizing for search engines isn’t a matter of manipulating them to show your site. Instead, your content should constantly be optimized to reach your target audience – individuals searching for companies like yours. Then, your probability of selling your product to those already interested is much higher. 

 

There has also been a considerable increase in mobile browser searches, as 78% of individuals possess smartphones. To help small businesses thrive, Google has made it a lot simpler for people to locate businesses in their region. They will be competitive with bigger companies if they are doing SEO correctly.

 

A good Google My Business profile, local reviews, and high-quality backlinks are essential to be identified on a local level (town, city, or region). On the other hand, search engines make it easier to identify local companies.

 

A close up of hands typing on a computer

3.) SEO Enhances User Experience

Making your content readable by both search engines and human readers (i.e., prospective customers) is a delicate balancing act in SEO. You can’t market your company if you’re constantly sprinkling keywords everywhere. “Content is king,” like Bill Gates famously said in 1996, and strong SEO is all about creating high-quality, relevant material. As a result, your website should feature optimized content that reads well as well as provides the inspiration, education, and knowledge they need to take them through the purchase process.

 

Finally, this material must be displayed in a well-designed site that looks fantastic, simple to browse, fast to load, and works on mobile devices while also easy for search engines to list and crawl. Improve your search engine results by including high-quality blog entries and optimized videos for search engines.

 

A consumer who has had a pleasant experience on your website is far more inclined to purchase from you in the long run.

4.) SEO Boosts Your Digital Marketing ROI (ROI)

An effective digital marketing plan is all about getting the highest return on your investment (ROI). The best part is that SEO (search engine optimization) may help. SEO and other digital marketing methods, such as content marketing and online advertising, go hand-in-hand. Using SEO techniques may guarantee that your marketing initiatives, such as freshly developed content, are found online by potential customers.

 

Search engine optimization is a cost-efficient way to advertise your business. In addition, many businesses have found that it provides the best ROI.

 

Most polled companies indicated that the best ROI came from organic search, while fewer than 20 percent said that sponsored search had the biggest impact. When used with other digital marketing methods, SEO may help enhance their effectiveness and bring in more customers through the internet. Profits will rise as a consequence, and you’ll be able to boost your return on digital marketing investment.

5.) SEO Helps with Content Marketing

Original content and SEO go hand in hand; your site will rank higher in search results by producing useful material for users, such as text, photographs, and videos. However, SEO may help your content marketing efforts as well. Make sure your material is of excellent quality and optimized for the keywords you want to rank for, and since search engines enjoy the freshness, keep your content updated frequently.

 

Finally, you should understand that SEO is a long-term investment. But, with the right advice from Salt Rank, the finest SEO company in Kansas City, you can create the foundation for long-term success in digital marketing and business growth. 

How Hiring a Social Media Marketing Company Can Help Your Business

With digital taking over the advertising world nowadays, it pays to remain competitive in social media platforms. If social media marketing is done right, your business will definitely gain more customers and increase revenue in the long run. 

 

However, with the rising technicalities of operationalizing, this might make you feel overwhelmed. Don’t worry because the help of a social media marketing company might cover all those looming questions. Read on to know the top reasons why working with an agency is the right step to spearheading your business growth. 

 

1. Experience Is the Key

Yes, it might be easy for you to create your own Facebook profiles and send advertising emails to your connections. But there’s so much more than these strategies as these won’t generate revenue for you. That’s where the experience of a social marketing company may come in. 

 

Experts like them can coach you with the end-to-end process. They will provide you with enough technical knowledge to manage your media presence and introduce tools that can be your leverage in handling your accounts. In addition, their experience will provide stability in your learning phase while still teaching you the best practices from their previous runs.

 

2. They Know How to Manage Your Budget

One of the pitfalls that most newbies face at their early social media marketing stages is putting their budget in the wrong baskets. It does not mean that just because you boosted a post on Facebook, you’ll get the return of investment that you are expecting. That’s where the agency’s expertise will come in. 

 

They know how to maximize your ad spend by using their creativity in content writing, design, and video animation.  Add to this their epic timings on posting by capitalizing on the trends and customer online behavior. 

 

3. You Can Save Time

Believe it or not, digital marketing is not as easy as it seems. If you don’t know what you’re doing, the tendency is that you’ll only face unproductivity and inefficiency. To put it bluntly, you’ll just waste your time. 

 

If you don’t want to spend half of your day in front of your laptop learning the technicalities of this type of marketing, then a social media marketing company is the way to go. Since they do this work on a daily basis, there’s not too much investment that you have to shell out. Work hand-in-hand with them on the strategy but let them do the legwork. This setup will enable you to do what you’re supposed to do in business development. 

 

4. Win Through Outside The Box Campaigns

Social media is saturated nowadays. To stand out among the rest, you have to produce something that is out of the box. Believe us when we say that being a leader in this industry pays off greatly instead of just being a trend follower. 

 

The experience of agencies gives them the edge in creating engaging content. They have tried and tested different strategies to have an idea of which formulas are bound to succeed. 

 

But the truth, whether they choose to admit it or not, is that many businesses are stuck in their own bubble. They just follow what they’re used to, and they’re limited to their boxed ways. 

 

With the help of an agency, you get to have a peek at extraordinary ideas past your four walls. These extra thinking hats push you to gain outside perspective without having to let go of your branding. 

 

Most importantly, they are familiar with the pitfalls this space offers. They will guide you into avoiding traps so your business won’t have to shell out thousands of dollars for nothing. 

 

Woman on smartphone smiling while checking social media with emojis around her

5. They Have Access to the Best Tools

Doing everything manually is never the best option when handling your social media profiles. Given the customer volume these agencies are managing, they invest in various tools to make their lives easier. It’s a good thing to utilize these with how you do things in your business. 

 

Keep in mind that most of these are paid tools. Meaning, their packages have add-ons that you won’t usually get from those who only offer free versions. Examples of these tools include data analytics, scheduling posts, auditing, and reporting. These instruments also have the means to evaluate the performance of your competitors. They can dive deep into what works for them and whether this is applicable for how you manage your business. 

 

Aside from this, they also have software services that will definitely be a big help to your creatives. You don’t have to pay for your own because their usual software plans have a wide array of features perfect for your visuals. 

 

6. You Are Hiring a Professional Team

When you get the services of a social marketing company, you’re not only getting the expertise of one person. Instead, you have at your fingertips a team of professionals that are experts in their respective fields. Working together enables them to produce the best output that brings high ROI for their clients. 

 

Should you hire an agency of your own, expect them to cover these roles: 

 

  • Copywriting
  • Account managing
  • Graphic design
  • Video creation
  • Social media strategizing
  • Data analysis

 

Given that they have these aspects covered, you don’t have to invest in hiring and training other people anymore. 

 

7. Staying Relevant

Social media companies have their eyes everywhere. They maximize their social listening capabilities, and they have the resources to know what’s in and not. At the same time, they have a deep understanding of your target market – their interest, behavior, and preference. Because of that, you can rest assured that your content will remain up-to-date and relevant. 

 

Bottomline

Social media is so much more than creating an account and posting every day. There are various technicalities that you have to fulfill that will make or break your company. If you aim to receive a high return on investment, hiring a social media company, like the professionals at Salt Rank, is the best move going forward. With their expertise, premium tools, and experience, your business will be on its way to achieving its business goals. 

 

What Is Evergreen Content And How To Create It

Are you looking to immortalize your content? Then creating evergreen content should be part of your content marketing plan. Written and visual content pieces should be made fresh, sustainable, timeless, and relevant to pull in leads organically. Hiring the best SEO services can sprinkle the right magic dust for your content.
 
Regularly putting out content might not be enough, so a mix of time-sensitive and evergreen content can provide generous link juice and leads to your business. Evergreen content alone can give you value that compounds and remains consistent over time.

 

What Is Evergreen Content?

Anyone can benefit from creating evergreen content. If you are a blogger, influencer, coach, small business, or entrepreneur, creating high-quality evergreen content with the best SEO services keeps you on top of mind.
 
Evergreen content has a value that remains over time. It’s not time-bound or seasonal. In fact, with the right marketing strategy in place, having evergreen content will help you gain leverage or traction in your business. You are bound to draw in more leads into your business for months or years to come.
 
Evergreen content topics aren’t time-dependent. More so, the content of this type is expected to be so superior in quality that it becomes a resource or benchmark for related types of content. 
 
The content isn’t specific to a niche or industry. The topic contains evergreen information or steps or could have improvements over time with new technologies and trends, but the basics remain the same.
 

Benefits of Creating Evergreen Content

Increase in Traffic and Leads

Evergreen content provides you seamless and consistent traffic that could even increase over time. With an evergreen content strategy, you create layering to generate new and ongoing traffic and leads. While time-sensitive content would have peaks or a sudden gush of views or traffic, it could wane or die down over time. With that being said, evergreen content is a priority, especially if you are looking to grow your visibility, engagement, and sales on a long-term basis.

 

Longer Shelf Life

One of the apparent benefits of evergreen content is that it has a longer shelf life than time-sensitive content topics. This is because the topics are regarding fundamentals that do not or change very little over time. With immortalized subjects, there is no need to create content out of these topics constantly. All you have to do now is repurpose content to different social media channels. Most of your target audience would be beginners to medium users who would always go back to your content or website because you have helped them learn the basics.

 

SEO-Friendly

Perhaps the best benefit of using evergreen content is the fact that it is suitable for SEO. The goal of every business is to rank on top of the first page of Google. With evergreen content, other websites would link back to you, and your content would generate more traffic, making you a trusted site. Google loves to reward trusted sites, and thus, you get to be on top of SERPs.
 
Woman sitting at table typing on laptop
 

How to Create Evergreen Content

1. Choose Evergreen Topics

To create evergreen content, you need to focus on evergreen topics. When researching topics, you need to focus on what your target market or audience would need from your business. What information are your buyers looking for? What are the pressing problems or needs of your consumers?
 
When you try to look into the pain point of your target market, you will see a long list of problems that you can solve. These evergreen topics comprise the basics such as “How to Ease Joint Pain in Seniors” or “How to Bake a Strawberry Cake.”  
 
Of course, topics should be aligned with your niche or your business. It’s also important to inject unique ideas and also recent statistics into your blogs. When looking for topics, you can get ideas from the most popular articles or trends and create blogs about the basics.

 

2. Create the Best Version Available Online

When creating blogs focused on evergreen content, you need to identify the topics that other websites have not explored or discussed. If you can’t find one, you can create a much better version than what is on top of Google rankings.
 
To have better positioning of your brand, you have to create the best version available online. With that in mind, you need to be in a position of power or create blogs with relevant and complete information that your target audience would find golden or valuable.
 
Create content that is top-notch in quality that other websites can link to. To do this, you need to be excellent in research; having references and citations will position your brand to be the best and an expert resource or solution. You can also include personal opinions, which would be great with your branding.

 

3. Align Your Content With Your Brand

Your brand voice should be seen and felt with your content. Evergreen content helps you attract more leads or customers to your business, plus it also helps you reach more fans that will improve brand recall for your business. This is precisely why you need to get top-of-the-line SEO services for your business.
 
Great content will always attract your target market, especially if it’s designed to be aligned with your brand. Write with the audience in mind. This is how you create a memorable brand.

 

4. Update Your Content When New Information is Available

Suppose your evergreen content has included statistics or data that have become old or irrelevant. In that case, you should constantly update content to become fresh and valuable for current and future readers.

 

Create Immortalized Content

The best, cheapest, and most effective way to do marketing is to focus on content marketing. Content marketing has always fueled visibility, awareness, and engagement for many brands. 
 
Big and small brands benefit from content marketing, especially now that businesses have shifted to the digital space. This is what SEO services can do for your business.
 
With evergreen content, you get to grow brand awareness, increase your reach organically over time, and boost ROI. Evergreen content allows you to immortalize your brand with content that never goes obsolete or gets old. If you want to immortalize your content, you can now do that by implementing the evergreen content strategy in your business.

What is Facebook Pixel, and Do I Need it?

Digital marketing became the new norm since the pandemic started. It opened plenty of opportunities for various businesses to have a new way of gaining customers and improving sales. Now, almost every company in every industry invested in several online marketing services, such as SEO, PPCs, and paid channels.
 
But one of the most promising among the digital mediums today is social media marketing, particularly Facebook Ads. 
 
With over 2.8 billion active users, there’s no better way to reach your target audience and get your brand message in front of them than through Facebooks Ads. 
 
As confusing as it might be, you need to start learning about this social media marketing technique and the complementary tools that come with it, like Facebook Pixel. This tool can help you get the most out of the money you put into Facebook Ads.
 
If you want to increase your ROI, then you better start learning the basics about the Facebook Pixel. Here’s a detailed rundown on what it is and how it can help you with your business.

 

What Is Facebook Pixel?

Placing your business advertisements all over the web should not be the end of your marketing strategy. You should know what users do on your website after they clicked your ads so that you can gauge how effective your ad is.
 
What pages did your audience view? Did they make a purchase? What platform do most of your users come from? The answer to all of these is in the Facebook Pixel.
 
Facebook Pixel refers to an analytic tool that tracks users and the actions they do on your website. Pixel is a piece of code/javascript from Facebook that you need to place into your website to monitor user actions and measure how effective your ad campaigns are. 
 
Some of the events it tracks on your website include:
 

  • When a user adds an item to their shopping cart or their wishlist.
  • When a user makes a purchase
  • The pages a user viewed.
  • A user’s scroll depth and time on page and more.

 
Facebook Pixel collects all these important data points that will help you measure your ads’ effectiveness–from monitoring conversions to optimizing your advertisements.
 
Facebook Pixel works once someone does something on your website. It will fire up and trigger the cookies to track user activities as they interact with your site. The actions tracked and received by the Pixel will be displayed on your Facebook Pixel page Events Manager.
 
You can find Facebook Pixels in the Facebook Ads Manager on the Assets column. Once you have created a pixel, you can copy the pixel base code into your website’s header.

 

Why Do You Need Facebook Pixel?

There’s no point in placing ads all over social media sites if you have no way of knowing how they perform. Even if you don’t have Facebook Ads, you still need to know what people do on your website so you can better their experience and your campaigns, right? That’s where Facebook Pixel comes in.
 
Here are some of the reasons why you need to set-up these little trackers on your website now.

 

 1. Know Your Audience and Retarget Them

One of the advantages of excellent online marketing services is you will be able to see the people who accessed your site and what they did while they were on it.
 
Further, you can find out valuable information about the audience who visited your site so you can better your campaigns. This includes the percentage of people in a relationship, their age, gender, lifestyle, education level, job titles, household income, and spending habits.
 
What’s more exciting is you can show targeted ads to the people who already visited your site. You can create it via the “Custom Audiences” in Pixel and target these people with relevant ads when using Facebook, Instagram, and other networks.
 
For example, on your website, a user added something to their shopping cart and then abandoned it. Facebook Pixels will then target this user and show ads about the product they left in their shopping cart.

 

 2. Find New Customers

Besides knowing your loyal visitors, Pixel can also help you find new customers who have a high chance of being interested in what your business offers. 
 
Pixels will look for audiences with the same web or app activity as that of your most valuable existing consumer. If they “look-alike,” then Pixels will bring ads in their way. This makes your paid ads more worth it as they will be targeted towards people who actually have an interest in your business. 
 
Woman looking down at smartphone on Facebook
 

 3. Track Conversion

Facebook Pixel allows you to track how many actions are happening as people interact with your ads across different networks (e.g., Facebook and Instagram). 
 
You can even see what device a customer used when they converted. Did they see your ads on their laptop but decided to click them on their phones? Or is it the other way around?
 
This lets you know the best way to reach your target audience and where to strategically place your ads for better conversion. Further, you can use it as a guide for other online marketing services you plan to use in the future.

 

 4. Optimize Your Ads

Since Facebook Pixels show you the different metrics and analytics of your advertisement’s performance, you can now optimize your Facebook ads to yield better conversion. 
 
For instance, it can optimize an ad for your audience based on their value and purchase activities. Pixels can target consumers with high-value spending habits online who are more likely to click and buy from your business.

 

 5. Drive More Sales

Lastly, Facebook Pixels helps you drive more sales. All of the above-mentioned Pixel events help you guide your target audience to do a desirable action: purchasing or availing what your business offers. 
 
Its specificity and personalized approach are what make it one of the best tools in online marketing services. There’s nothing more targeted than the detailed insights you get when a user interacts with your advertisement. 

 

 

 

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