For online marketing in Kansas City, lead generation is key to the success of your business. However, many people find that their attempts at lead generation don’t work. If you are in the same situation, you have probably wondered, what am I doing wrong?
The answer is usually pretty simple. You likely have not used SEO (or search engine optimization). If you are not using it, you need to start right now.
Applying SEO to your website will make it more relevant to your customers. Meaning Google is more likely to show it to them. You’ll be much more successful if you apply SEO when you do online marketing in Kansas City.
Don’t get intimidated by SEO! Here are our tips for your SEO lead generation strategy for your online marketing in Kansas City.
Find the Right Keywords
Without keywords, Google is going to have a hard time knowing when to show your website. One strategy is to use keywords that are often searched for but then you’ll have too much competition. Choose keywords for your niche audience that have a somewhat lower search volume.
Look at What the Competition’s Doing
Backlinks are links to your site from another site and show Google that you’re a trusted source. You can help build authority by having reviews of your business or product on other websites, someone referencing a blog you wrote, or social shares.
Create a Responsive Website
More and more people are using their mobile devices to perform searches and look up websites. Some estimates put the numbers at 60%! Your customers will leave your website if it’s hard to read on a mobile device. Make sure your website has a responsive layout to adapt to any screen size.
Don’t Ignore Your Online Listings
Make sure you claim your business in online directories. This is especially important if you’re a local business. These are opportunities to market yourself and drive traffic to your website.
Your Location is a Keyword
If you need people to walk through your storefront or office to make sales, use your location as a keyword. Your website will show up for people in your local area. They can work with you, unlike someone across the globe seeing your website.
Get Positive Reviews
In a market with so many choices, most of us rely on reviews to make our decisions. It goes without saying that your customer’s experience is your number one priority. However, after you provide that great experience, make sure you ask for reviews. The higher your ratings on trusted review websites, the more customers will seek you out.
Create a Blog
Blogs are a great lead generation tool. They give your customers relevant information and show your expertise. Optimize your blog with SEO for the best results.
Guest Blog for Others
Guest posting is writing a blog post for a blog in a resource your audience trusts. It helps build your trustworthiness. All you have to do is offer to write a blog for someone else’s website. These collaborations can be one time events or ongoing.
Since Google can’t actually see your images, you can use Alt tags to describe an image to Google. This makes your images show up in searches and provides another way for people to find you.
If you are a Kansas City business, you can generate more local leads when you use Kansas City online marketing. Most companies generate the highest quality and greatest amount of leads through Google Searches. You know that you need new leads to grow your business, but how do you get them?
The answer is simple: Search Engine Optimization or SEO for short.
Kansas City Online Marketing firm or DIY?
Using a Kansas City Online Marketing firm like Salt Rank to improve search engine optimization is the way to get your website to rank on search websites like Google and Bing. The reason you want to show up on search pages is that the people who are searching for a solution to their problem and looking for your business right NOW. When they click on your website, it is a chance to turn a visitor into a customer.
If you want to try to DIY your SEO to generate leads, we will take you through the five easiest ways to do it. Keep reading for super useful information you can use today.
First: Find the Right Keywords
Keywords are the words that people type into a search engine to find the answer that they are looking for.
What you need to do is find the keywords that your customers are using and optimize your homepage for them.
How do you find the right keywords?
1 – Take a look at what terms your customers are already using. You can find this information through your Google Search Console or Google Analytics.
2 – Ask your customers how they found you. A simple way to know what keywords to use is just to ask existing customers how they found you. If they say ‘Google’ ask them what search term they used to find you.
3 – Think about localized keywords like
[service] near me, e.g., plumbers near me
plumbers in [Kansas City]
doctors in [Kansas City]
Once you know your keywords, optimize your website for it! Make sure your meta description on each page is targeted to your keyword.
Do not overlook the importance of local keywords!
1 – Half of the people who Google a business physically went to the store within 24 hours.
2 – 60 percent of Americans use search to find out local products and services.
3 – Most people (71%) look the location of a business up to see that is real and get directions to it.
Second: Claim Your Google My Business Listing and All Other Local Listings
If you have a local bricks-and-mortar store, you need to have a presence on local listing websites. Not only will this create great backlinks, but the people looking for your product or service will be able to find you.
Once you have your My Business listing, work hard to generate positive reviews. Over 85% of your customers trust online reviews. These days, they are just as powerful as a recommendation from a friend.
Salt Rank has a robust reputation management system that enables you to get 4- and 5-star reviews from your customers without having to reach out to the one by one.
However, if you are just starting out, you can ask your customers individually for reviews, and this will help you rank better on search pages.
Third: Write Blog Posts Consistently
Blogs combine everything needed to reach visitors, engage them, and keep them coming back. Generating leads is easy when you have a great blog.
‘Consistent’ varies from industry to industry and business, but you should be posting a blog at least every 10 days.
But how do you write a great blog post?
Choose a great topic
Always write on a topic that is relevant to your customer. If you aren’t sure the type of content they want to see, you can start with your keyword research or thing of the frequently asked questions you get.
Create an outline
Write a great outline with the major points that you want to hit in your post. Then write the conclusion first. This will help you fill in the blanks as you write.
Create user-friendly and high-quality content
Notice how we are answering all your questions and writing in a friendly tone?
Publish content that’s easy to skim
Use a lot of headings and bullet points in your blog post to make it easy to read. Like these bullet points here!
Create engaging titles
Make sure that your titles speak to a problem or your customer in general. There is nothing worse than a dull, generic headline
Note: Make sure your headline is no longer than 70 characters
People can’t find you if search engines don’t know what you are writing about. Make sure your post is full of the keywords you want to rank for.
Now that you are writing posts consistently, you are ready to guest post. This is a great way to build authority and get backlinks!
If you aren’t a great writer, you can be a guest on a local podcast or do a video Q and A with a local YouTuber.
This may seem like a lot of work, but there are some excellent reasons to guest post
You Can Establish Authority in Your Niche
When you show up on someone else’s website, their audience will see you
are a credible source on the topic they are interested in. Make sure you
are only guest posting on quality websites. Their authority will rub
off on you.
You Will Get Better, Local Backlinks (this is good for SEO)
Remember when we talked about backlinks above? Getting a link to your website from another local business will help your rankings when people are looking for ‘hairdressers near me’.
Your Writing Skills Will Improve
The more you write, the better you become. Practice makes perfect!
Your Social Media Will Benefit
People love to share what is new on their social media. When they share, you will be exposed to their audience, and a small percentage of them will find you on social. It’s not a lot, but if you are featured on a page with a large following, you will get lots of followers.
Guest posting or being a guest on a podcast is an excellent way to build brand awareness. Like in benefit #4, your message and brand will be exposed to hundreds, thousands, or hundreds of thousands of other people!
Fifth: Optimize Your Images
If you don’t have alt-tags, or image descriptions, or are not using progressive JPEGs, you aren’t doing SEO properly.
Why use alt tags?
Google can’t see, so it relies on your image descriptions to know what users are seeing.
Why use progressive jpegs.
Google prioritizes page load speed, and if you have large files that take forever to load, you will be penalized in the search rankings. Making your photos, progressive JPEGs will help your website load faster!
When you optimize your images, your website can show up in image searches, and your site will load faster.
You don’t want to show up on page six of Google, so optimize your images!
Here is a mini checklist you can use to optimize your images
1 – Save your pictures as a progressive JPEG
2 – Strip your picture of the metadata if it is too big
3 – Change your titles to describe what the user is seeing accurately
4 – Add alt tags
5 – Use the caption section (is you have WordPress)
Now you have all the tips you need to generate local leads to grow your business, by using SEO.
If you are too busy running your business and need help, you can contact Salt Rank, your friendly neighborhood, Kansas City online marketing firm!
The process of search engine optimization involves two major parts – Off Page Optimization & On Page Optimization. Off page optimization has more to do with promotional methods outside the website like posting links, using social media to achieve a better ranking in the search results etc.
On the contrary, On Page optimization forms the base for search engine optimization and refers to all the steps that can be taken directly within the website to improve its search engine ranking. It is the process of optimizing the individual web pages that comprise the website. It includes the content of the webpage as well as the HTML source code of that page. Basically, on page optimization techniques involve optimizing the code and content of each web page of the website. When looking for a business to do your optimization, look for a reputable Kansas City Online Marketing company. You need a company that will focus on the following factors to achieve better On Page Optimization of your website.
1. Optimize the title tags
The title tags are one of the most important factors that can help with page optimization. Title tags are used to determine the intent of your page by search engines. A Google bot will list your website in the search results only if it sees the searched keywords included in your title tag. The closer your keyword is to the first few words of the title tag, the higher priority it is given by the search engines. That is why it is recommended that you start your title tag with the keyword. Another great idea is to add modifiers in your title and title tags. Words like ‘2019’, ‘review’, and ‘best’ are considered modifiers. These words are likely to be used when a user conducts a Google search and using them in your title tag can help you increase your ranking for long tail versions of your keyword.
2. Meta Description and Meta Tag Optimization
A Meta description tag is a short summary that is used to describe the content of a web page. Your website should have a Meta description focusing on your business and services. This piece of information is called ‘the selling snippet’. This snippet might be picked up by Google to display in the search results. If the user finds this information useful, they are more likely to visit your website. Increasing web traffic is the goal, and therefore, it is important to make your meta description interesting and precise. You can also add your contact number or a toll-free number so if someone is looking to contact you, they can directly call instead of visiting your website. Like the Meta Description, Meta tags are a set of keywords that you select for each web page. These keywords have to be well researched and relevant to your web page and posts.
3. Keyword Optimization
It is important to decide relevant keywords with appropriate research. There should be an optimum number of keywords in your posts to drive traffic to your website, but this does not necessarily mean that you should overuse those keywords. This would make your website unreadable and would turn away visitors. You can make use of several free tools available online and shortlist a few that are relevant to your subject matter. You can also use some long tail keywords involving common words like “top”, “cheap”, “best” that can be easier to rank for. To please the Google Gods, try to keep the keyword density between two to five percent.
4. Optimizing URL Structures
A study found that the shorter a webpage URL is, the better its Google rank turns out to be. That being said, it is important to make your URLs keyword rich. Use hyphens or dashes to separate words in your URL as Google does not identify underscores.
5. Content Optimization
Longer content is ranked higher by Google search engines as compared to shorter articles. Make sure your articles and blog posts are long and engaging, ideally ranging from 1800 to 3000 words. Of course, they should have good quality, and include relevant information for the reader. Also, make sure you add the relevant keywords within the first 100 words of your post. Don’t forget to add adequate internal links in every post. This helps the user browse related information within your website itself instead of doing a Google search again. The best example of internal linking is Wikipedia.
6. Heading Tags
Using proper HTML tags <h1> and tags <h2>on your post’s headings and subheadings is a good idea. This effect not only makes your post readable and structured but also makes navigation easy. Headings are the largest words on your post and hence the search engines tend to give them a little more weight than the rest of the page. It is even better if your keywords can be included in your headings although using it repeatedly without relevance will make it less important.
7. Image Optimization
A webpage is bound to have many images inserted in its posts. The images should always have an alt tag and an image description. They help in describing the image to the user and also help them to understand the purpose of the image. These tags help the search engine crawler index the image more accurately. Thus, the image description should always consist of the relevant keyword to improve your search rankings.
8. Video Optimization
Any business should concentrate on two types of videos: educational and emotional. It is important to optimize the multimedia content just as we optimize the written content to get the best out of it. Also, it is important to make your messages easily understandable through videos. The title of the video should be simple, short, engaging and should include the keywords. The description of the video should be concise, precise and target oriented. It should include your primary and secondary keywords through text. A perfect thumbnail image is the deciding factor as to whether or not a visitor will watch your videos – it is even more important than the title! An eye-catching and relevant image can get the audience’s attention quickly. Also, always include subtitles in your videos as many people tend to watch videos with audio off.
These eight techniques by a reputable Kansas City Online Marketing company for on page optimization will help search engines crawl your entire website effectively. This will lead to a better ranking in the search results and create enough traffic to your website.
Learning SEO takes plenty of time and effort. You just can’t achieve success overnight; you have to try various techniques to know what Google likes. This is exactly how things worked out for most of the successful and aspiring online entrepreneurs.
If you cannot do this on your own because you lack time then hiring an SEO expert is a fantastic option for you. There are so many search industry trends which SEO professionals consider to devise a perfect strategy. Here we explain the upcoming SEO trends of 2018:
A powerful SEO strategy in 2018 will certainly move towards relationship building which further helps a brand develop great contacts and links which will be beneficial long term. A greater challenge this next year will be dealing with guest blogs and how to involve them as an important part of a link building strategy without hurting the reputation of the company. Back in the month of May, Google warned publishers who relied too much on guest posting for so there will be a closer look at guest blogs to control questionable links.
Voice Search and Digital Assistants
When it comes to implementing SEO strategy, the increase in voice search brings out the need to emphasize more on long-tail search keywords & a natural language which matches the user’s conversational tone. Voice is expected to grow with its addition in smart home hubs, helping companies’ access new data while giving users a flawless experience through devices to be used on a daily basis. The rise in digital assistants has already given a growing market which can altogether change the way search queries are performed.
An excellent user experience increases the chance of engagement with the pages they visit. This help search engines find out which pages are more helpful for people favoring them over others. The initial step is to monitor a website’s speed, its navigation structure and readability to assess how these can be enhanced. Also, as people consume more content there is an ever increasing need to give an excellent user experience.
Featured Snippets and Quick Answers
An interesting angle to put more emphasis on during the 2018 is the optimization of featured snippets for voice search. This will involve changes in the search queries, focus on longer keywords more and natural language too. A simple way to reach the top of the SERPs is to make content that acts as a Quick Answer. Google’s Answer Box is the type of featured snippet which answers the question in a more attractive way. This will further allow companies to discover more about search intent and how they can optimize their content which can show up in an Answer Box.
As it seems to be, 2018 will be an interesting year for SEO. A number of new trends are in the works that could modify the practice of optimizing for search. As search engines evolve, there will be a lot of opportunities to increase your website search traffic without focusing on organic SERPs.
Most organizations use content writing along with SEO expert services as tools to introduce or rejuvenate their products and services in the market.
Sometimes to revive your strategy or to present your product or service in the market you can re-use or repurpose existing content with the addition of best search engine optimization (SEO) practices. Below we have listed some tips to repurpose your content.
Channelize Through Various Sources
Don’t restrict your content to only one purpose like blogs or facebook. Make the content flexible so that it can be used in various formats like e-book, articles, video or audio.
Cut It Short
Reduce the length of your existing content anduse it on various social-siteslike Facebook, Instagram, Quora, Twitter, LinkedIn, etc. If your current content is lengthy just take the main points and share it on various platforms.
Choose The Best Content
For a particular client you might have written several pieces of content. Choose the best content and then distribute it to different content writers to repurpose the old content. This way you will get fresh content from various writers which can be used in several ways and forms.
Rejuvenate Existing Content
If you have existing content in your archives, review the content and rejuvenate it. Update it by adding existing information and make it relevant for today. Freshening-up content gives it a longer lifespan for users to find it.
Create A Guide
If you have a series of articles, blogs related to one topic. Then combine all of them together and create one content piece like a guide or a book. It should be precise and easy to read.
New Ideas To Share Your Content
Think of some new ideas to share your content and to reach the target audience. Present relevant information on infographics, videos, log guides, colorful images and textures. By doing this you can keep customers engaged in the content and it helps in connecting with the customers.
Make It User-Friendly
Create content that is user-friendly, fresh and enjoyed by the users on a large scale. Nowadays viewing content through videos has become easy and if a particular video is liked then it will be shared more often.
These are just some of the ways to re-purpose your content. SEO expert services use keywords, links, images, among other techniques to attract positive attention to content. The most important thing to remember is “Content is King”.
Our internet marketing services allow businesses to spend their marketing budget efficiently, present themselves professionally, and gain the momentum they need to grow quickly and effectively. Read more about Salt Rank