Address :
2300 Main Street, Suite 900,
Kansas City,
Missouri - 64156
USA.
Tel : 816-533-4417
Email : contact@saltrank.com
salt rank $$$

What Is Growth Marketing, and Is It Right for Your Business?

Marketing is a huge, complex field. The only way to stay on top of the latest trends and best practices is to keep reading. That’s why we’ve compiled this ultimate guide to growth marketing, so you have a solid base of knowledge to build on.

What Is Growth Marketing?

It’s marketing focused on business growth. The goal is to grow your user base and revenue by acquiring new customers and retaining existing users. Think about it like this: Budgets for growth marketing are determined by your business goals. If you want to drive more revenue, create more traffic or get more downloads, you’ll spend more money on growth marketing channels.

 

Once you have a target number in mind, it’s time to figure out how much the different marketing channels will cost. You also need to decide what marketing tactics to use. For example, will you focus on paid advertising, SEO, email marketing, and social media?

 

Some businesses only have a budget for one or two of these channels. Others have an unlimited budget to spend across the board. Regardless of your budget, there are certain tactics that work better on certain channels. Listen to your customers to see what they value and prioritize accordingly.

Where Is Growth Marketing Headed?

The tools, tactics, and strategies you use today will likely be different in a year or two. New platforms emerge all the time, letting you reach new audiences for less money. Others disappear, causing your strategies to fall apart overnight. Here are the top trends we see shaping growth marketing in 2022:

1) Growth Hacking Will Become More Important

Growth hacking is a combination of product development, marketing, and business strategy. It focuses on improving key metrics in your company to drive growth, like engagement and conversion.

 

Growth hacking began with startups that didn’t have a lot of money to spend on marketing. However, it works well for larger businesses as well. Since it’s based on experimentation, you can test different concepts and see which ones work best.

 

The process is more efficient than traditional marketing because it doesn’t require lengthy roadmaps or tons of upfront planning. There are no long-term commitments, and you’re free to change your strategy as often as you like.

2) Social Media Will Change How We Connect With Customers

In five years, we’ll be sharing our lives with virtual reality (VR) as well as other various forms of social media. By then, most businesses will be using social VR to connect with customers and potential leads. A majority of VR users report they prefer interacting with brands in VR over other channels.

 

Social VR is largely a matter of user interface design and technology. As the tools improve and we experience more realistic interactions, social VR will become more widely used. Even if you don’t have VR equipment, you can still use interactivity as a tool to engage customers in your business.

3) Conversations Will Be Recorded in Every Corner of the World

The next logical step after social media is to feel like we’re always talking to each other. That’s why tech companies like Facebook and Google have been investing heavily in video.

 

Video conferencing is a growing trend. As people increasingly use smart devices to connect with friends and family, we’ll be able to do it from anywhere on the planet. It will be easier than ever to see loved ones, even if they’re thousands of miles away from you, because the technology can send pictures, videos, and audio communications across each channel. The more you know about your customers, the more likely they are to trust you.

4) Email Marketing Will Become More Personal

Email marketing is already among the most effective forms of marketing. However, it hasn’t evolved very much in the last couple of years. There’s a lot of room for growth when it comes to personalizing and targeting messages based on keywords and interests.

 

Email icons overlaid on an image of a person texting

What Are the Benefits of Growth Marketing?

Growth marketing can be a bit cheesy at times. However, if you can do it right through the right digital marketing firm, it can be a powerful tool that helps you drive sales. Here are the most important benefits of growth marketing:

1) Significant ROI

Growth marketing is expensive. When compared to other growth channels, it’s definitely more expensive. This doesn’t mean growth marketing is useless – in fact, if done correctly, it has a higher ROI than tactics like paid ads and copywriting. If you can achieve a 2% conversion rate, your ROI will increase by 200%.

2) It’s fun!

Of course, not every growth marketing project is going to be successful. But even when they fail in some way, they’re still worth doing. The process of growth marketing is exciting, and your customers will enjoy the results. Just remember that you’ll still need to focus on customer service for your existing users and make sure you have the proper infrastructure in place before you begin.

3) It’s Natural for Your Audience to Trust You

It’s easier for your audience to trust you when you’re building a brand that has real value to them. Some people like funny videos, while others prefer customer testimonials and helpful tips. Your growth marketing efforts shouldn’t be so over-the-top that they overshadow your other marketing efforts.

 

Are You Ready to Make Growth Marketing Work for Your Business?

If you want to continue growing your business, you’re going to have to avoid some common growth marketing mistakes. If you want to avoid those mistakes and create more engaging content, start by:

1) Making It Easy for Your Customers to Buy

The biggest mistake businesses make with growth marketing is confusing their customers. They try to rush them into selling without giving the customer the tools they need to make a purchase. The result? Few sales and an overall bad experience for both sides.

2) Trying Too Hard

Marketing videos aren’t organic anymore; they require creators and sponsors. It’s not enough to create entertaining content now; it has to be funny, insightful, and educational all at the same time.

3) Trust-Building Content

Think about your audience when you create your growth hacking strategies. What are the topics they would find most interesting? Where can you find those people? What do they have in common? How can you use their keywords to your advantage?

 

Growth marketing should be an organic process that fits naturally into your current business model. There’s no easy way to implement growth marketing strategies. However, when you plan them correctly and dedicate the time and energy to executing them, you’ll get results. Finding a good digital marketing firm such as our team here at Salt Rank will help you avoid common mistakes, too. You need to be proactive about growth marketing. Make sure your system is set up for success at every stage of the funnel.

11 Quick Tips to Better Optimize Your SEO Content

If you write a blog, post on social media, or share any other form of information with the purpose of driving traffic to your website, optimizing your content’s SEO is crucial. Optimizing for search engine ranking can be as easy as following some basic guidelines when publishing your content. If you’re unsure about how to make the best changes to your content for SEO purposes, our Kansas City seo services has some advice you won’t want to miss out on!

 

1) Consider Search Intent

Some keywords are more common than others when it comes to search intent. For example, “buy” and “coupon” have a very high search volume as compared to other keywords, such as “travel.” The rationale for this is that these are the kinds of words that people use when searching for things online. SEOs need to consider the level of search intent in order to decide which keywords should be optimized and which ones can safely be ignored.

 

2) Choose the Right Keywords

Too many people in today’s world simply write their content around one keyword. While this is a good strategy, if you are still trying to rank for something, chances are you won’t be there for long. The more keywords you include in your content, the better chance you have of ranking for several search terms.

 

3) Use Meta Description Copywriting

While meta descriptions don’t affect search rankings, they do affect click-through rates. If people see a description of the article and it doesn’t interest them, they are more likely to just click away and look for something else. That’s why you should use long-form copy that is relevant and interesting. Don’t provide a lot of irrelevant information in the meta description, but instead include just enough to intrigue readers to learn more.

 

4) Use Long-Form Meta Tags

The meta description and meta title tags for your content are very similar to the description and title you would use in a book or any other form of writing. The only difference is that you should include more keywords in the meta title tag, while you would only use one or two keywords per article in the meta description. This makes it easy for search engines to understand what your content is about.

 

5) Use the Correct HTTPS and HTML Encoding

HTTPS is the more secure version of HTTP. It is the standard for websites that want to promote themselves around their security measures, as well as their privacy. Since many companies are hosting their content on free web servers and concentrating on short-term ranking gains, many websites are using unforgivable insecure encoding techniques to boost their rankings. That is bad news. The last thing you want to do is be known as the website hacker, especially in a business sense.

 

6) Check on Your Content-Length

This may seem like a no-brainer, but it actually isn’t. Some people think that longer articles are always better than shorter ones, while others think that is one of the worst things they could possibly do. The truth of the matter is that it depends on your content and what your target demographic needs. If you have content that is 8,000 words with nothing but images, your target demographic will not stick around for long. On the other hand, if you have a useful infographic that takes 5 minutes to read and is extremely easy to understand, then it may be best to keep it at a length of 5 minutes or less.

 

Two small business owners using their computer to create SEO content

7) Add Media (but don’t overdo it)

Adding media is another way to improve your chances of ranking. However, this is a controversial practice and something that SEOs and SEO agencies need to consider carefully. Adding images to your content may boost the page’s rank in SERPs, but it also makes your website look spammy. This is especially true if you aren’t even sure what imagery is going on. It’s one thing to add relevant images to your content and make it stand out, but it’s another thing entirely to throw up random photos that serve zero purpose.

 

8) Be Relevant

When you write content, make sure that you don’t just throw up tons of keywords and scramble them together. If you do this, your readers will most likely stop reading. Be relevant to your target audience. If it’s a college student looking for free music downloads, then don’t give them a list of 10 different music sites that are all the same and people are already downloading from. Instead, give the user the content they want at the right time and in a way that appeals to them. Don’t try to force your content down their throats.

 

9) Use an Appealing Content Structure

Content that is organized into columns, headers, and site map boxes shows visitors that you know what you’re doing and have a plan in place. It makes you look professional and organized. This is just another way of saying it’s going to be harder for your content to rank. Instead of worrying about how to rank for specific keywords, focus on improving your overall content structure instead.

 

10) Use Action Keywords!

Action keywords are phrases that describe a user’s action when using your site. For example, if a user is looking at the search box on your website and they type in “where to buy the best quality protein shakes,” then you can insert an action keyword such as “order now.” If this happens millions of times throughout the month, you will have a much easier time ranking for that term. You can also add an action keyword to your SERPs in Adwords by using the “Powered” option.

 

11) Use Mobile-Friendly WordPress Theme

If you’re serious about ranking for a particular keyword and turning your website into a revenue stream, then you need a mobile-friendly theme. Search engines notice that if your website is not mobile-friendly, then people will just leave your website instead of interacting with it. That means you will lose out on potential clicks and visits.

 

Conclusion

Using these tips, you’ll be on your way to optimizing your SEO text in no time at all. With the right content, you can rank for just about any keyword you want. The most important thing is to stay relevant and use keywords that are actually relevant to your content. You can hire Kansas City SEO services to help you out with this process. Feel free to contact us today for more information! 

12 Tips to Help Small Businesses Better Utilize Social Media

Social media marketing can generate more qualified leads, loyal customers, and significant cost savings for small businesses. However, many small businesses don’t know where to start when it comes to getting the most out of their efforts in social media marketing in Kansas City. Today’s blog post offers twelve helpful tips for these companies who would like to make better use of social media and deepen their customer relationships.

 

1.) Identify the Right Networks

 

First, choose the social networks where your target customers tend to congregate. This can vary from one business to another, so do a little research and read customer reviews on sites like Yelp. If you are unable to find enough information about your target customers online, ask some of the people you know about their habits and what social networks they use.

 

2.) Create Effective Landing Pages

 

Landing pages are specially designed websites that help visitors convert into customers. While it is possible to drive your target customers through links from various social media profiles to your brand’s homepage, you will get better results if you create separate landing pages for each of your social media profiles. These landing pages should be designed to capture your target customer’s email address as early in the conversion process as possible.

 

3.) Set Your Objectives

 

Over the last decade, more and more companies have entered the social media world. As a result, many smaller businesses have tried to answer the same highly competitive questions and challenges that larger businesses face. However, many small business owners are unable to figure out what their next steps should be. This can lead to confusion and decreased performance.

 

Before embarking on any marketing campaign, you need to decide what your objectives are. From there, you can figure out what your goal is for each of your social media profiles and the online channels you are planning to use.

4.) Consider the Cost

Social media marketing may be free (if you don’t count your time). Facebook ads and Google Adwords are popular forms of paid advertising, but there are other costs associated with social media marketing as well.

 

Consider how much you will spend per month on social media advertising and the costs that are involved in using other online channels. Then decide on a budget and stick with it.

 

5.) Use the Right Tools

 

Social media management software can help you stay up-to-date with your brand’s social media profiles, post to multiple profiles at once, manage your blog posts, create custom landing pages, and more. For those of you who prefer to handle social media marketing on your own, use tools like HootSuite. However, if you prefer to let somebody else handle this part of your business, Salt Rank will be able to help.

 

6.) Share Your Brand

 

When you take the time to post to social media, you are sharing your brand with potential customers. Most of these conversations will not be with influencers or VIPs but with regular customers who are interested in what you do, how you do it, and what they can expect from your business in the future. Instagram is a great way to engage these regular customers by showing off your products and giving them unique access to what goes on behind the scenes of your business.

 

Two young women use social media marketing to share photographs of their menu items

 

7.) Post at an Optimal Time and Frequency

 

If you want to get more traffic and better results from your social media marketing efforts, you will have to post at the right time. According to HootSuite, on Twitter, the most popular times for posting are Monday through Friday between 1-2 pm (EST). If you are using Facebook or LinkedIn, the best time for posting is between 12-3 pm (EST). You should also take into account when people are likely to be online. In general, the best times to post are between 6-9 pm and 10-11 pm.

 

8.) Always Be Professional

 

 

The last thing you want is to offend your target customers with inappropriate posts and comments, so be careful. Always remain professional when it comes to posting content. This includes having an appropriate profile picture, being honest about your experiences, and staying away from political statements or statements that may offend or hurt somebody’s feelings. If you don’t feel comfortable sharing a post, then don’t do it.

 

9.) Keep Conversations Going

 

Another important part of social media marketing is staying in touch with your target customers. For example, you can use a messaging tool – like HootSuite – to schedule posts, remind them that you are there, and keep the conversation flowing between your brand and customers.

 

10.) Use the Right Metrics to Monitor Your Progress

 

If you want to make sure that your social media marketing efforts are effective, you will have to measure your results. Use the right metrics to figure out what is working and what isn’t. It can be tempting to focus on things like the total number of followers and likes, but these may not be the metrics that are most important for your business.

 

For example, consider using metrics that track the number of clicks you receive from each post, conversions, email sign-ups, and more.

 

11.) Stay Away From Self-Promotion

 

Social media is a great place to promote your business, but you also need to stay away from self-promotion. Write reviews, post links to your blog, and share articles and announcements on your social media profiles but never try recommending products or services that you are promoting or have a financial interest in.

 

12.) Get the Word Out

 

Finally, the best way to get people to your social media profiles is by telling them about them. Whether you are using traditional marketing methods like TV commercials, print ads, or door-to-door flyers, tell your customers that you have a social media presence. You can also put a link to your landing page on your website in order to drive people there and encourage them to sign up for more information about your business. 

Conclusion

Social media marketing in Kansas City can really help you enhance your business image, reach more potential customers and sell more products and services. As long as you invest the time and use the right social media marketing strategies, you should be able to see some great results.

6 Easy Ways to Draw More Traffic to Your Website

One of the most important things about having an online business is traffic. Without it, success will be harder to achieve, and your website will drop in value. Even if you add more time, money, and a lot of effort, traffic is necessary. Without traffic, it will be harder to reach potential customers, which is bad for your business growth.

 

Driving traffic to your website is one of the essential parts of an online business. Therefore, you want to work on attracting people to visit your website. Get as much traffic as you can for more people to know about your brand. Even if you’re busy with other tasks for your business, it’s best to prioritize traffic.

 

However, doing everything by yourself can be tiring. That’s why it’s better to look into web marketing services to help you. They use social media, search engines, and email marketing to drive traffic to websites. Strategies are used by web marketing services to help business owners get the traffic they need to achieve their target.

 

Generating traffic to your website is not an impossible task to fulfill. You can start doing it on your own to increase traffic. Make it your priority to ensure that your website will be discovered. There are many ways to get site visitors. Below are six easy ways to draw more traffic to your website.

 

1.) Optimize Your Website

Optimizing your website for searchers is one way of driving traffic. Doing that will give you quality traffic and make your website optimized. As your website gets optimized, it will get more traffic from important searches (your target keywords). Website optimization is the best way to get organic traffic that search engines will love to see.

 

When creating a website, consider what people are searching for. Knowing this and designing your strategy around it will help attract visitors since they are searching for the same topic. Search for important keywords that will help it to rank on search engines. If you create a website based on the searches, it will be optimized and drive traffic naturally.

 

2.) Cognitive Fluency

Once you’re done with your research, use cognitive fluency on your website. One example is when you search for a medical clinic around your location. Their website will have a theme that visitors can recognize. Whenever someone sees that website, they will know that it’s a medical clinic right away.

 

Improve the cognitive fluency of your website to ensure that your visitors will recognize it. Think about what people expect to see for your type of business. Check the format, font, and other elements of your website. Optimize your website depending on what your customers like to see.

 

3.) Answer Questions

Website pages will help you to attract more traffic and find potential customers. Those new eyes will know about your business and what you are offering. Optimize your blog by using keywords that people are searching for to get them to go to your site.

 

Find out about the frequently asked questions of your target market. Take time to learn about their problems and how to solve them. Giving answers to their questions can be done in your blog (which you should definitely have). Your blog will help answer visitors’ questions and solve their current problems.

 

When they search using keywords, your website will appear. They will go to your website since it will help them to solve their problems. It will help to build trust and keep your site on top of the search results.

 

4.) Use Social Media

The best way to keep your audience engaged is to be active on social media. It will drive traffic to your website since the answer is already in front of them. According to GoDaddy, 61% of sites with high traffic come from social media. Make sure to have a Facebook page or a Twitter account.

 

Never neglect the power of social media and keep your online presence. If your website is a B2-B company, LinkedIn is for you. It can provide leads for your business. Use Instagram if you have an amazing visual identity. It’s best to post quality images for your site. Social media is free and the best way to let people know about your business.

 

A small business using social media for their company

 

5.) Email Marketing

Email marketing is still one of the most effective ways to drive traffic to your sites. Even if other people suggest that this method is no longer effective, don’t listen to them. As long as email exists, you can continue to use it for marketing. Send cold emails to let other people learn about your business.

 

If you have email subscribers, they will be notified whenever you have a new post. It will bring them back to your website. Build your email list to send marketing emails. For eCommerce, use automated email marketing tools to make selling easier. It will help you to spread the word to strangers.

 

Retargeting former customers is the best way of making a sale. It’s best for those who browsed your website or if they leave items on their cart. There are about 40% of abandoned carts online. Make use of that list to retarget potential customers. When they see your blog, they may also browse other pages. It will help them know that you have what they need.

 

6.) Publish Regularly

It may sound obvious, but this is something that many site owners missed. Publishing regularly will help your website to be found by internet users. Having a blog with keywords based on your business is not enough. Blog consistently to keep on attracting visitors and get more traffic.

 

Based on the State of Inbound Marketing Report of 2013, those who blog every day are likely to get their return on investment faster. Compared to sites that only publish once a month, blogging regularly helps to get more traffic. That means they can also generate leads and customers easier.

 

Give a reason for search engines to crawl to your website regularly. They will index your site, make your pages discoverable, and put your blog on the first page of the search bar. It’s the best way to drive traffic to your business and make visitors become customers in the long run. 

Top 13 Marketing Objectives Your Business Should Strive For

A good marketing objective for your business should generate interest in your products or services as well as in your company. You don’t want to set up easy goals that are essentially a formality, such as increasing customer loyalty. Sure, this will help you improve your business and get more patronage over the long run, but depending on how the real goal is achieved, it isn’t really worth the effort. Below are the top 13 marketing objectives that will be more successful in the long run.

1.) Build Brand Awareness

How many people would be able to recognize your company or brand before you become famous? It’s a good idea to work on this objective before you even start marketing because it will help you in the long run. You don’t want to build something that nobody will know about, and that is what selling without any brand equity is.

The use of a digital marketing firm can help you increase your brand’s presence online, and it can be a very cost-efficient way to market your business if done right.

 

2.) Generate Interest in Products or Services

You want people to talk about your company, and not just once but repeatedly. You want people to remember you and wonder what you’ve been up to lately, strong enough for them to start looking for updates about your company even if they don’t buy from you yet.

 

3.) Rank Higher in Search Results

Getting ranked higher in search results but maintaining good quality content will surely help you get more clients and generate more business. Google is known for its strict rules when it comes to search engine optimization, and your website all of a sudden disappearing from the rankings means that there are things that need to be fixed. A digital marketing firm can also be of help in this area and ensure you stay in shape, not just in terms of search engine optimization.

 

4.) Get Higher Conversion Rates

Businesses don’t succeed without enough clients, and a good way of ensuring people buy from you is to make sure that your website layout is conducive to conversions. For example, you need to have an area where customers can easily thank you for the order as well as a convenient way for them to send feedback about their experience and suggestions for improvement. This way, you can work on building more trust between your business and your customers.

 

5.) Improve Time on Site

The time that a potential customer spends browsing your website is essential in this industry, and if you’re ranking high in results, but your page takes a long time to load, causing other sites to load faster, you might lose business as well as rankings. This is where having an online marketing firm that understands how to create fast-loading websites can help you speed up the process of getting clients and increasing conversions.

 

6.) Improve Customer Lifetime Value (CLV)

This is where lifetime value comes in, and it essentially is how much your clients are worth to your business. The higher the CLV, the more business you could get from that customer or those customers. A good way of improving this number is to ensure that you provide them with products or services that are worth every penny so you don’t have unhappy customers.

7.) Improve Product Quality

This is one of the main reasons why many businesses nowadays use a digital marketing firm because they take care of marketing with the main purpose of improving product quality. This doesn’t mean that you need to completely redesign your entire company, just focus on ways in which you can improve quality and sales.

 

Three employees work to create a marketing plan

8.) Increase Profit Margin

A digital marketing firm can help you achieve a higher profit margin and achieve the highest profit possible. You will also be working with a team of people and consultants that have experience in digital marketing, which means they’ll be able to do this for you at a lower cost compared to what you would have spent on hiring someone on your own.

 

9.) Break Into New Markets

Breaking into new markets can help you increase your profits and provide you with more clients. You also want to make sure that you don’t grow too fast for your own good, so be careful about this area.

 

10.) Improve Customer Experience

A good marketing objective should have the sole purpose of improving the overall experience of your customers. Find out what they like, what they need, and how you can make their experience better in a way that will lead to repeat business. It’s a good idea to implement this as early as possible to make sure that you can get ahead of your competitors.

 

11.) Increase Brand Presence

It’s a good idea to work on brand presence before you think about marketing because this will help you make more of an impact in the long run. People don’t buy from companies that they have probably never heard of. You’ve got to be popular if people are going to trust you enough to buy from you. Brand presence is something that takes time but can be a very effective way to generate more clients and also increase brand loyalty.

 

12.) Increase Sales

It’s a good idea to increase the sales of your business, and this is what marketing your brand usually does. There are several ways in which you can do this, and one of them is to increase your profit margin. This will mean more clients (as well as repeat customers) who start buying things from you because they feel that it’s worth it.

 

13.) Increase Prospect Pipeline

A good way to ensure that you’re getting more clients is to actually get more prospects. This may sound easier said than done, but a digital marketing firm can assist you in finding the people who need and want your product or services. You will also be able to find out the things they would need or want in order to buy from you, which means that you will have a better chance of closing them.

 

Conclusion

All of these points will go a long way in helping you improve and grow your business. However, not all of them can be done by digital marketing firms all at once. You might have to start small, like implementing some of the digital marketing strategies and increasing your profit margin in order to make it worth investing in any of these things. This is also a good way of getting clients since you’re not just providing them with products or services that they need but also with something that they want.

 

If you need some help reaching these objectives, contact our team here at Salt Rank today! We’ll happily help you get on the right track.

10 Must-Read SEO Tips Perfect for Beginners

SEO is a marketer’s best friend. With over 30% of the world’s population on the internet today, it can sometimes be difficult to get your blog posts on Google or any other search engine. This is where SEO comes in. If you want to get your blog posts seen by millions of people, it’s a crucial component to use SEO wisely. 

 

However, SEO is not an easy thing to master; there are several algorithms that search engines like Google use to determine which results appear at the top of their search engine. Below are some basic tips courtesy of our Kansas City SEO services

 

 

1.) Write Quality Content

This is one of the most important aspects of SEO. To have your posts seen by millions, you have to write quality content. Simply placing the right keywords in random places will not get you very far. Instead, write content that is both informative and interesting. Write blog posts that do not only serve a purpose but are also entertaining and fun to read. If you make your readers feel like they wasted their time reading your post, they will most likely not return to your blog again.

 

 

2.) Use Keywords in Your Titles, Tags, and Urls

As you are probably aware by now, Google and other search engines look at certain keywords when they determine which posts appear on their search engine. Using these words as part of your title will help to get your post seen. However, if you want Google to show more of your posts with the same word, separate each word by a plus (+). For example, if you were writing a title about SEO techniques using the word “expert,” it would look like this: SEO for Experts (+SEO for Beginners).

 

 

3.) Check Your Grammar and Spelling

It is no surprise that Google and other search engines are looking at the content of your post before deciding whether or not it should appear on their search engine. Therefore, you want to make sure that your post is well written and easy to read. If you find that your post is missing a keyword or two, leave it out. After all, you don’t want to give Google the impression that your post is filled with misspellings.

 

4.) Use Keywords as Often as Possible

As I mentioned earlier, it is easy for Google and other search engines to determine what keywords are in your post by looking at the content. However, it is sometimes impossible to make posts containing certain words without using them at least once within the body of the article.

 

Therefore, you should use these words whenever possible so that Google can determine whether or not they are in your post. For example, you could write a post with the words SEO tips without using the word “tips” because it isn’t in the body of your article; however, you would have to use it at least once somewhere within the body of the article.

 

5.) Use Short and Descriptive URLs

To get your posts seen, you are going to have to include the URL in your blog post. However, it is often forgotten just how important it is for your URL to be short and descriptive. Instead of using a long URL that does not describe what your article is about, use a short and descriptive one. For example, “tips-for-beginners” describes exactly what the article is about; therefore, it is easy to remember and share with others.

 

6.) Make Your Blog Look Attractive

A well-designed blog is an attractive one. You must make your blog look as professional as possible. After all, if visitors are not attracted to the blog, they are likely not going to spend time on it or come back for more. Therefore, use simple and elegant images or designs for your blog posts. You can also use a font that is clear and easy to read, such as Arial or Calibri, for a more professional appearance in the content of your articles.

 

A man writing a blog in a coffee shop

7.) Generate Backlinks

Backlinks are essential to SEO and can often raise the search engine ranking of your blog posts. However, they are difficult to obtain if you do not want to wait months or even years until you see a change in your rankings. To generate backlinks, make sure that every post you publish on your blog contains a backlink somewhere within it.

 

8.) Write Natural Language

Finally, you must write in natural language when writing posts on your blog. Instead of using vocabulary that is too complicated, it is better to use words that are simple and easy to understand. If you want your posts to be seen by as many people as possible, write in an approachable way so that they can immediately understand what your post is about.

 

9.) Use Both Internal and External Links

Internal

You should use internal linking whenever possible. For example, instead of having a blog post on your website that contains the word “tips,” you can include a link to your article in another one that already has the word “tips” mentioned. However, make sure that the links are not only easy to read but also easy to see at a glance so that visitors understand what they are supposed to do with this information.

 

External

Use external links whenever possible. If you want to get your blog posts seen on a search engine, it is not enough to use internal links. You need to make sure that your backlinks are both easy to read and visible. Therefore, it is better to use an external link instead of a generic one that does not describe what the article is about.

 

10.) Optimize Your Graphics

The graphics that you include on your website are also important when it comes to SEO. For example, if you want more people to see your posts on a search engine, use keywords in your image file names and write clear, descriptive URLs for them.

 

Remember that SEO is a way to gain more views and visitors to your blog. However, if you don’t have quality content available for these people, they will not return to your blog again. Therefore, make sure that you provide valuable and interesting content for your readers. Also, try to be original and don’t simply reuse someone else’s blog post.

 

Conclusion

SEO is not easy for everyone; however, with these SEO tips, you can be successful and make money from blogging. If you are in the midwest and you need a website, contact Kansas City SEO services here at Salt Rank. We have been creating websites and doing Search Engine Optimization for many years, helping businesses grow and thrive. Our Kansas City SEO services also work within your budget to get you on the first page of Google not just locally, but all over the U.S.! 

6 Best Practices to Better Manage Your Google Adwords Campaign

As Google says, it doesn’t cost all that much to get plenty of value out of AdWords. However, no matter how small your budget is, you’ll still want to know that your money isn’t being wasted. So before we get into the specifics of Google AdWords management, you need to have some faith in the process. And here is why you should.

Why You Need Google AdWords

There’s nothing more depressing than seeing your website filled with cobwebs because of lack of traffic. When there are no online visitors, then there are also no orders and sales. If you want to avoid this, it would be best to invest in effective internet marketing techniques like Google AdWords services. 

 

Google Ads or AdWords refers to an online advertising platform. It allows businesses to show an ad on the search engine results pages of Google, usually at the very top of the SERP or at the bottom. 

 

This pay-per-click (PPC) advertising works when advertisers (businesses or companies) pay Google to feature their top SERPs and feature their ads. Here’s how it goes:

 

      • Advertisers will choose relevant keywords (words frequently used by users when searching for a product or service) significant to their business offers.

      • They will then bid against other competitors on how much they’re willing to pay Google when a user clicks on their ads.

      • The highest bidder and the one with an excellent advertisement quality get to appear and rank at the top of the SERPs.

 

With all the digital marketing techniques out there, you may be wondering why your business needs a PPC marketing strategy like Google AdWords services. Well, here are the key reasons why your company should invest in it.

It Works Immediately and Produces Results Quickly

Google AdWords generates more traffic and works faster than other search engine marketing techniques out there. You just need to optimize your ad campaign and focus on getting a set of relevant keywords for your business to secure that top spot on Google’s SERPs.

 

SEO and organic traffic are still beneficial to your business in the long run. But as you optimize your website and wait months to rank high organically, you already have a running marketing campaign to drive leads to your page.

It Raises Brand Awareness

Besides driving traffic and converting it to sales, Google AdWords services also help increase brand awareness. It does so through its Display Network, which shows your ad to the target audience while browsing affiliated websites or watching Youtube videos.

 

This increases your brand’s exposure by displaying your ads in front of plenty of users for a cost-effective price. Further, you can tailor your ads to appear only to your target audience.

 

A notebook that reads 'pay per click' written out

It Improves Business Growth

Using Google AdWords not only ranks you higher in the search engine results pages. It also features your ad campaigns in Google’s other platforms (Youtube, Gmail). Thus, helping your business widen its online presence. 

 

Further, Google continuously improves AdWords to make product listings more engaging than organic ones. You also get to see your money’s worth since you will only bid on keywords relevant to your business. At the same time, you will only get charged when someone clicks on your ad.

 

This kind of advertising service allows you to reach your target customers, build your brand’s name, and compete with the big leagues in your field. 

 

Gaining organic traffic is great, but there’s no reason not to maximize your marketing strategies through an effective yet cost-efficient PPC method like Google AdWords services.

 

Now that you know why you should use Google AdWords, here are the ways that you should go about managing your new AdWords campaign!

1.) Set a Clear Goal

The most crucial part of any search engine marketing campaign is to have a clear goal for the future. The end goal that almost every Adwords campaign should have is to increase sales rather than just increase brand awareness. This is because brand awareness is harder to measure. 

2.) Write Your Ad With Your Target Customer in Mind

You should adhere to the AIDAS rule of advertising, which is to:

      • Attract your audience’s attention

      • Increase customer interest

      • Convince your customers that they want what you’re offering

      • Lead your customers down a road of taking actions (use a call to action for this)

      • Offer satisfaction if they decide to choose your website

3.) Be Clear With Customers

Be clear with your customer, don’t mislead them. Your ad must be completely accurate for the landing page you are advertising. The top keywords that you’re targeting should be present on both the landing page and in the ad’s text. To ensure that you do not mislead anybody, make sure that your ad group is completely relevant to the landing page you want to promote and that it’s only being displayed for relevant searches. 

4.) Master Ad Targeting

Be sure to use all forms of keyword targeting: broad match, phrase match, and exact match. We recommend that you bid higher for exact match keywords and less for broad match keywords. A good tip for Google AdWords management is to separate ad groups by category as well as keyword type in order to keep your campaign organized more effectively.

5.) Don’t Forget About Mobile Searchers

When running enhanced campaigns, be sure to use mobile-preferred ads. That way, you’ll be able to customize your message and implement mobile-specific CTAs (call to action) that will let you reach out directly to mobile searchers. When you combine this Google Adwords management strategy with a landing page that’s optimized for mobile users, you’ll start to see better conversion rates. 

6.) Continue Testing Your Ads

After you’ve identified the goal or plan of action for your Adwords campaign, then you should also plan out a variety of tests to achieve the best outcomes. The tests should cover your entire funnel, starting with identifying the keywords you want to bid on and what ad copy to use for them, as well as the design of your landing page. 

Contact Salt Rank

Do you need some help managing your Google Adwords Campaign? Contact us here at Salt Rank today and we would be happy to talk more about what we can do for you and your business!

6 Writing Tips You Should Know When Creating a Business Blog

Creating an introduction for a blog post isn’t easy. There are tons of blogs out there, 600 million+ to be precise, and many of them are competing for the same audience that you have. So how can you set yourself apart? 

 

SEO expert services can come in handy here, but if you’re on your own, this list will help you get off to a good start with content creation.

 

You must be able to create an engaging, well-written, compelling, and reader-oriented introduction. If you do it right, it will lift up your entire post and, as a result, generate more traffic.

 

It’s simpler than you realize. It only takes a few things:

 

      • Get their attention
      • Highlight their main pain points
      • Let the reader know exactly what they should expect from your post

 

However, there is one caveat – you must understand your target audience in order to write a decent blog post intro. So, you’ll want to do your research first!

 

1.) The Opening Sentence

An opening sentence, while a small part of the overall blog post, has a lot going on with it. It should be interesting, concise, and provide a snapshot of the overall appeal and tone of the rest of the blog post. People, on average, only spend around 37 seconds skimming an entire post these days. So, getting their attention at the beginning of the post is essential.

 

If you can get this right, you won’t have any issue getting your readers hooked enough to stick with it until the end.

 

Here are some ways you can make your first sentence more interesting:

      • Begin with a quote
      • Start with a statistic
      • Use metaphors or comparisons
      • Begin with a question
      • Lay down the groundwork for future pacing
      • Make a controversial or bold statement
      • Begin with a story
      • Mention a problem (this is called the PAS method: problem, agitate, solution)

 

2.) Use Statistics

The reason that people are reading your blog is to learn new things or find solutions to their problems.

 

So, begin by introducing your post with an illustration showing them that you know their pain and can help them find a remedy. The easiest way to do that is to state the problem and then validate their concerns with numbers and statistics. That’s because statistics are considered an objective way of providing proof to support your statements.

 

When you establish some common ground early on, it will be much easier for people to put their trust in you and remain engaged while reading your blog post.

 

3.) Make Them Feel Emotions

If you are able to make readers feel emotions from the get-go, then your readers will more likely remember it.

 

But what kind of emotions should you be striving to evoke? The most effective for digital marketing purposes is FOMO (fear of missing out), frustration, empathy, and excitement.

 

To do it properly, you’ll need to know your audience’s most common concerns. But what if you don’t know what those are? A good way to find out is to create a survey form for your website. The answers will be helpful not only for your blog post intros but also for your overall marketing strategy.

 

A young woman sits on a green sofa and working on a laptop

4.) Make a Promise

First impressions are critical in blog posts. After all, you only have a precious few seconds to capture their attention while the post is loading. If they don’t see the value in your post right away, they’ll exit.

 

You want them to see that if they stick with reading your post, it will be worth their time. Make them believe it’s worth it by promising them something that they want. It can be as simple as showing a list of everything that you will cover in the post, the potential results they can achieve, and what they can learn from it all.

 

5.) Consider Using the 5 Ws

The 5 Ws of marketing are timeless and will never go out of fashion. They are: who, what, when, where, and why. These can be incorporated into the intro of your blog post if you just think about the topic in question. For instance, let’s say that you’re writing a blog post about building computers.

Your 5 Ws might look like:

      1. Who is this post for?
      2. What are the main obstacles or challenges that people face when building a computer for the first time?
      3. When is it a good time to build your own computer?
      4. Where can people find the parts they need to build a computer at an affordable price?
      5. Why would someone want to build their own computer (advantages vs. store-bought PCs)?

 

When you can answer the above questions in an interesting way, then the tone will be set for the remainder of your blog post, and readers will be engaged from the very beginning.

 

Remember to keep the Ws short, though, if you’re going to use them in your introduction. Each “W” should be no more than 2-3 sentences in length. Otherwise, your intro will likely be too long.

 

Keeping content short and concise is harder than it sounds. Many people cannot write in this manner, which makes SEO expert services invaluable. 

 

6.) Start Off With a Question

Starting with a question right off the bat is an excellent way to get the reader engaged. However, the question should be creative, well-formed, and crafted in a way that captures the reader’s interest. It should also lead to more questions.

 

Additionally, a question is a great way to humanize your brand. From the reader’s perspective, it will be as if you’re inviting them on a journey of discovery for the answers that they’re looking for. It’s an easy way to establish a friendly tone for your post right away too.

 

Basically, it will encourage readers to continue reading to get the answers they seek.

 

Some ways that questions can be formed are:

      • Simple yes/no questions (have you ever experienced X?)
      • Open-ended question (for instance, asking the reader about their current situation)
      • Rhetorical questions

Also, if the question is relevant to the topic at hand, you should answer it in the body of your blog post as well as summarize it in your conclusion.

 

Conclusion

Your blog post intro plays a vital role in persuading your readers to hang around until the end, so be sure that you perfect it as much as possible.

 

This blog post covered 6 ways to create a good blog post introduction, but there are other strategies as well that we might cover in a future part 2. Also, it is not necessary to use every single strategy in this list. Feel free to stick with one type or mix and match as desired.

 

Just remember to keep your intros short and sweet, provoking the reader’s curiosity, and inform them on what they’ll learn and how they’ll benefit from reading the blog post. 

 

If you’re in need of SEO expert services, connect with Salt Rank today! 

10 Essential Web Design Tips From a Digital Marketing Firm

Ask yourself the following questions. Can your visitors understand what your company does within 5 seconds of arriving on your website? Can they also easily navigate your blog? Is your pricing page layout intuitive and easy to figure out? And finally, does your website have a low bounce rate?

 

If you answered no to these questions, then you may want to rethink how you’ve designed and optimized your website. Here are 10 essential web design tips from a digital marketing firm that can help you do a better redesign of your website. 

1.) Your Buyer’s Journey

After acknowledging that your website needs a redesign, you’ll need a plan to tackle it. Begin by laying out your customer’s journey from beginning to end. The beginning is when they land on your website for the first time, and the end is when they become a customer.

 

Also, consider what will happen in the middle of their journey. What pages will they view? What content will they read? And what offers will convert them into customers? Knowing these things will allow you to design a website that nurtures leads through your sales funnel.

 

It’s recommended to use a CRM to make researching this information easier. However, if you’re finding it difficult to obtain this data, you can always just ask (interview) your customers. Just ask them if they can give you 15-30 minutes of their time to answer a few of your questions (you can even provide incentives if you’d like).

2.) Touchpoints

You can then use this information to formulate your strategy. This strategy will include the key touchpoints of your site. Touchpoints are the areas of your site that users interact with most.

 

And with each of these touchpoints, you should be able to determine what opportunities, emotions, pain points, thoughts, and goals each touchpoint needs to evoke.

 

When you know what needs to happen with your touchpoints, you can enable it with your web design. Perhaps you need certain imagery or color palettes. A digital marketing firm can help with creating the right design elements for these key parts of your website.

3.) Remove Distracting Elements

Certain parts of your site can detract from your value proposition. For example, complex animations, poor-quality website images, and lengthy or poorly formatted content are all common examples.

 

Since most people have a maximum attention span of 8 seconds, you’ll need to make it very clear what information they will learn on your page. There should also not be any distracting web design elements that detract from this. 

4.) Website Loading Speed

As part of a good website design, your website should serve data to visitors quickly. After all, no one will hang around if all the images on your site take ages to load.

 

So what’s a good way to limit the loading time to something acceptable? Picking the right web host for your site can make a huge difference. It can also be a good idea to use a website builder that prioritizes loading speed.

 

Finally, try to reduce the number of bigger items in your site design. The more high-resolution images or videos on display, the longer it can take for people to download all that data.

5.) Make Mobile a Priority

This is perhaps the most important web design tip out there. A web page that’s both responsive and mobile-ready is required in today’s world. Currently, more than 50% of website traffic comes from mobile devices. So, you’ll want to make sure that each aspect of your website will work properly in different resolutions. You should also pick a platform that will optimize your images for mobile devices.

 

There’s more to mobile optimization than this, and there are plenty of ways to include mobile optimization on your website. A digital marketing firm will be familiar with these methods.

 

A web designer laying out a mobile app 

6.) Create a Visual Hierarchy

Where you place different things on your website is very important. After all, humans are visual creatures, and providing information in a way that’s easy to consume is vital in grabbing their attention and helping them to retain that information later on.

7.) Make the Fold Count

The fold is the first part of a website that’s viewable before being required to scroll. This part of your website design deserves extra attention due to its great importance.

 

Ensure that your most important elements, like your call to actions (CTAs) and headline, are located in this section. The fold is the first area on your site that you’ll be able to generate clicks, so you’ll want to take full advantage of it.

 

However, thorough web design must still include more CTAs in other parts of your web page. After all, not every visitor will be sold by the first call to action they see. The goal is to convince them to make a decision, and this decision is frequently made outside the fold. 

8.) The Taller, the Better

If your content is information-dense, you’ll need plenty of space to fit it into your website design. A tall scrolling page can be perfect for this. Studies have shown that conversion rates go up as much as 30% when there is more data to scroll through. 

9.) Simplify

Even if you have a lot of content to offer your visitors, you must be careful not to give them too much. A key part of website design is knowing what should be displayed to users. Remember, less is more, and present them with one detail at a time. For example, don’t sell a book series. Sell a book. Give each book individual attention, and allow the visitors to explore everything on their own. They’ll become more engaged when they have to find out certain things on their own. More engagement means they’ll be more likely to make a decision.

10.) White Space Is Good

People don’t like clutter. This translates into web design too. Keep your paragraphs padded out with plenty of white space. It will give your content more breathing room and also make it easier to read. It’s a simple and easy web design tip for driving more traffic to your website. 

 

Salt Rank is a digital marketing firm in Kansas City. For more help with website design, contact us today

8 Reasons Why Every Small Business Can Benefit From a Mobile App

If you’ve thought about if your business needs a mobile app, then you certainly aren’t alone. Creating a mobile app is a big deal for your business, so you’ll want to know why it’s important for business in the first place and the advantages it will bring to your small business. Here we will show you why your business should have an App, as well as the marketing and functional benefits of mobile applications for small businesses, and how mobile apps are used in business. 

Should Your Small Business Have a Mobile App?

By the year 2019, more than 1/3 of people on the planet had obtained a mobile smart device like a smartphone or iPad. The significance of this statistic is immense. It’s a means of communicating with an untold number of potential new customers.

 

Creating a mobile business app can provide unique marketing opportunities and let you connect with your target audience even easier. There are also other advantages that will let you pull ahead of competitors who don’t have their own mobile App

1.) Communicate Easier and Collect Valuable Data

The first reason that your business should have a mobile app is so that you can enhance the way you communicate with customers and clients. So much information can be available with one push of a button, or in this case, with one tap of an app. This has created new opportunities for direct communication between businesses and customers. Apps can also collect information from their users, making apps a great way to obtain invaluable information from customers. Information such as buyer personas and shopping behavior can help you to develop better marketing strategies.

2.) Communicate Faster and Reduce Bad Reviews

Your customers need a way to be heard and to communicate with you easily. The most frequent reason for them communicating with you is to ask a question about your service or order they placed with you. They might also wish to complain or leave feedback. The goal of an app developer is to make this easier for customers when designing their App. The idea is that if a customer can reach out quickly to a business and voice their concerns, they will then be less likely to leave a negative review. 

3.) Reach New Target Demographics

A mobile application is an extension of you and your business. Therefore, it represents an opportunity for you to stay true to your brand and, at the same time, see how it can be shown on a totally new platform. Maybe even in a brand new and innovative way. You can also see the App as a different advertising platform for your business. A platform that you have complete control over. Best of all, you can say whatever you want your brand to say and get more exposure and awareness from that. 

 

When an app developer makes a mobile app for business, the App should allow the business to reach new potential audiences. Since it’s a new platform for your business, you will have a chance to reach a new demographic of people who use apps more than web browsers.

4.) Increases Customer Loyalty

An app developer can also develop their App so that it will let popups and notifications be provided to users instantaneously. If the information is helpful for them, for instance, giving them exclusive offers and deals, it’ll help you create a more loyal customer base that values your App.

 

A man using an app on a smart phone 

5.) Encourages Repeat Sales

Perhaps your business already has a loyalty program or is considering adding one to encourage more purchases. If that’s the case, then you’ll want to create a loyalty program via your App since this is an effective way to build and create a community for your customers. When customers can get rewards for the money that they spend, they will be more likely to keep spending more. After all, everyone loves collecting points by doing things they would have been doing anyway. A mobile app makes this process much faster and more convenient for people. 

6.) A Potential Edge Over Competitors

An essential benefit of mobile applications in business is that you’ll be able to really stand out from your competitors. Apps are becoming more and more relevant in business today, and their use for business purposes is a trend that cannot be ignored. Of course, it hasn’t become widespread in every single industry out there yet, which means that you may be able to get an edge on the competitors in your industry.

 

You might be wondering in what ways does simply having a mobile app give you an edge over businesses without one. Here are a few key ways:

7.) Creates a Barrier to Entry

If you offer your service or products via an Android App or through iOS, then new competitors will be forced to do the same, which will require considerable effort from them. So, this effectively raises the barrier to entry for new competitors in your market.

 

Also, having a mobile app will let your business sell things in new and interesting ways that can help you beat the competition.

8.) More Portability

A mobile app for business can give you extra advantages when in the field. Your App can function wherever your customers are, even when there is no WiFi when they are connected to mobile data. This can be especially useful for businesses in rural areas that lack an internet connection. So, a mobile app, in this case, would drastically improve the user experience. Improving the user experience is probably the main reason to create a mobile business app. Connecting to your business should be easy and require little effort from your customers.

Conclusion

Your small business needs an app to overtake your competitors. You probably already have a website that lets you interact with customers at this very moment. It might be a simple site, or maybe you provide your service through a web portal (via an online store, product configurator, booking system, etc.). Overall, customers have a preference for making payments through online apps more than mobile-friendly websites. So, contact Salt Rank today, and an app developer will help create the perfect App for your business. 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.