6 Essential Tips For Increasing Your Social Media Engagement

A woman typing on her computer while engaging with social media

It is no secret that social media is a powerful marketing tool that can be utilized in many different ways. Thanks to its popularity, it can be an easy yet effective way to reach new customers or patrons. However, if you’re not using social media to its full potential and adhering to some key rules, your efforts could be falling flat. If you are endeavoring to bolster your social media presence and improve your engagement, our Salt Rank team has some advice that could help! Continue reading to gain some invaluable insight from our highly experienced social media marketing agency.


Tip #1: Know Your Audience

First and foremost, you need to truly have an understanding of your audience if you want to reach them. Your target audience is going to make up the people who are most likely to purchase your products or use your services. This will help you to determine how you approach your marketing efforts, such as if you’re going to use humor, appeal to their human side, or create content that is straightforward and business-like.

Not only this, but knowing your audience will help you decide when you should post to social media. For example, if you’re trying to appeal to a professional audience or educators, during business hours might not be the most ideal time. If you need help in this area, the experts at Salt Rank are more than happy to assist!


Tip #2: Remember That They’re People, Not Transactions 

All too often, companies can get swept up in their ideas and forget a key element: you are marketing to individual people, so don’t view them as a transaction. Social media provides a platform unlike other traditional marketing methods such as television ads or billboards. Hence why the word ‘social’ is right in the name! Never before have brands been given the opportunity to engage with their audience on such a personal level, so don’t take it for granted. 

A few ways that you can really help each individual feel seen is to ensure that when they engage with your content to engage right back. If they leave a comment on a post or photo, reply with the intent to get to know more about them (not just an emoji). If they do reach out via a private message, ensure that you are responding in a timely manner and are effectively addressing whatever question, comment, or concern they may have. 


Tip #3: Prioritize Your Engagement

While content remains king in many areas of marketing, such as when creating your search engine optimization strategy, it will only get you so far in terms of social media. You could create meaningful posts all day, every day, but without engagement from your audience, you will be simply treading water. This means that if you’re not actively engaging with your ideal client or others in your industry, it’s likely that your content won’t get seen. When someone engages with your posts, you have better chances with the algorithm putting your content on that person’s feed in the future. As a good rule of thumb, you should aim to spend at least 30 minutes a day engaging on social media.

A group of young people using their phones while standing in a circle

#4.) Track Your Engagement

If you really want to ensure that your social media presence is personal and memorable, do yourself a favor and keep track of your engagement. This might entail keeping a list of who you talked to (messages, comments, story responses, etc), when you last spoke with them, and a few notes about them as well. This is a great way to build a stronger relationship with your audience and move them through your funnel. Remember to circle back with these people to keep them interested in what your business offers.


#5.) Create Share Worthy Content

The whole concept of social media is built on the idea of sharing content. Specific media is deemed more shareable than others, such as photos and videos. However, this shouldn’t be your only content. To find out what your audience likes to see as well as share, keep tabs on which posts perform better than others.

For example, if you are a bakery, does your audience enjoy viewing images of the treats you have made? Perhaps you are a small wedding boutique and your potential customers want to see videos of the dresses you have for sale. Once again, if you’re struggling to make this determination and don’t know where to begin, a trustworthy social media marketing agency can take your efforts to the next level!


#6.) Understand the Platform You’re Using

Twitter, Facebook, Instagram, LinkedIn – there are so many social media platforms out there and each one comes with its own culture, algorithm, and dedicated users. You need to have a good understanding of how each platform works and what the expectations are from your audience when they see a brand on social media. 

Think of it like this: when you are using LinkedIn, which is a social media platform geared toward bringing professionals together, you would want to create or share content that reflects that. However, when you’re on a more laid back platform such as Twitter, you can feel more free to use humor, hashtags, and expand the kind of content you’re sharing. 


Count On Salt Rank!

At first glance, you may think that navigating through social media is a breeze. After all, you more than likely use social media personally and understand how it works from an individual perspective. However, when it comes to engaging as a business, it’s a completely different game. 

The good news is that you don’t have to go at it alone! In fact, our creative and knowledgeable staff here at our social media marketing agency are true professionals in the field and are ready to help you make the most of your social media efforts. Allow us to manage your various platforms, create engaging content, and even interact with your followers. With over a decade of social media experience under our belt, we are confident that we can provide you with top quality service. Contact us today for more information and to get a free quote for your business!

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About the Author: Autumn Huerter