15 Ideas to Improve Your Marketing Efforts in the New Year

2023 marketing trends on a computer screen

Coming up with new ideas to improve your marketing efforts in the New Year may sound like a lot of pressure, but it doesn’t have to be. With just 15 ideas courtesy of our digital marketing firm, you can make significant improvements in no time! Continue reading to learn more. 

1. Integrate Video Marketing

Marketing is all about conversation, and video allows you to engage with customers as if they were talking face-to-face. With video, you can create your own video introduction and product demos and even explain your company’s mission. One of the best places to start is with a YouTube channel—don’t overlook this channel as an opportunity to promote your brand. A digital marketing firm can help you create a strong foundation and strategy for your video marketing campaigns.

2. Build and Maintain a Presence on Social Media

While social media sites are just tools, they are tools that marketers can use to achieve some incredibly powerful marketing goals. Unfortunately, while these networks have existed for several years now, many businesses still do not have a cohesive plan to properly leverage the use of social media.

3. Join the Local Chamber of Commerce

It’s always a good idea to work with the local business community and join local organizations like the chamber of commerce or neighborhood associations. They are great places for making new contacts and getting your company in front of prospects.

4. Offer Discounts for Everyone

While many companies offer discounts for the first 100 people to make a purchase or sign up for their newsletter, consider offering discounts for everyone. You can also offer something like 10% off to customers who refer their friends and family to your business.

5. Use a Drop Shipping Service

One major benefit of printing through a drop shipping service is that you don’t have to pay for the shipping costs or worry about storing and tracking customer returns. You can also work with a drop shipper on your other marketing ideas, like offering a 10% discount for people who refer others.

6. Launch a New Product

Whether it’s a new product, a new service, or a new part of your business, you should find a way to launch it at the beginning of January. This is an excellent opportunity to reach out to new customers and start generating goodwill for your company.

7. Look for New Markets

Drop shipping isn’t always limited to niche products, so don’t be afraid to create a new market for products that are relevant to your business and customers. For example, if you sell beach apparel, consider launching a line of luau party products if the summertime is your busiest season.

8. Ask For Customer Feedback

Even the best marketers listen to their customers. It’s important you know what they are saying already and what they would like to see in the future. That way, you can adjust your strategy to suit your customers’ needs.

9. Blog Often

Blogs are easy to create and easy to update, and they increase trust in your business. Even if you’re not a writer, you can write just one blog post per month with a few bullet points—this will help keep the conversation going and help you reach more people in the New Year.

A man typing a business blog on his comptuer

10. Promote Your New Year’s Resolution

If you’re looking for ideas on how to promote your New Year’s resolution, think about supporting the charities in your community and setting up live streams at the end of January. This will not only help you engage with your customers, but it will also help you set goals for yourself and for the company.

11. Promote a Giveaway

Giveaways are great for making an impression, getting new customers, and driving traffic to your site. Nobody expects that they’re going to win when they enter a giveaway, and the more people you have entered, the more exposure you’ll get from the giveaway itself.

12. Offer a Free Report

One of the best ways to get customers to try your business is by offering them a free report or survey. This will help you gather data that you can use to grow your business in the future. You can also offer a free e-book, consultation, or online training course as a way to generate leads and increase site traffic.

13. Write a Book or Start a Podcast

If you’re looking for more exposure, try writing a book or adding a podcast to your weekly routine. You can write the book yourself and host an interview with a well-known expert. If you have an existing following, you could start up a podcast series on your own website or through iTunes.

14. Promote Events

If you’re already running events throughout the year, use the New Year as an opportunity to promote those events more. You can also use Facebook Ads to target people interested in certain events. By promoting these events to your network, you can expose people to your business. You can also direct them toward an e-mail newsletter or a special discount available to customers visiting your site.

15. Promote Your Website

If you’re not using a blog, take advantage of the opportunities that are on offer this month by promoting your website and establishing the credibility of your business. The more people that know about what you offer, the more people will want it. Advertising through social media is an excellent way to do this. By using a digital marketing firm, you can set up a website, e-newsletter, and social media pages.

Contact Salt Rank Today!

As you can see, the New Year is an excellent time for launching new ideas and moving ahead with more efficient marketing strategies. If you’re looking for more exposure and want to connect with customers, then take advantage of the opportunities that are on offer at this time of year. By combining one or more of these techniques, you can get your business moving in the right direction and capitalize on your ideas. Remember to incorporate a digital marketing firm into your plans to take your business to the next level.

Salt Rank is a digital marketing firm in Kansas City. Get in touch with us today to learn how we can help boost your marketing in 2023. Like salt can enhance flavor in a dish, we can enhance your digital marketing results. 

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