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7 Ways a Web Design Agency Can Help Give Your Website a Facelift in 2022

A new year means it’s time to give your website a facelift!

 

It’s that time to re-evaluate your progress, see how well it’s been going, and make adjustments as necessary. It’s also a good idea to start forming new routines and habits.

 

Your WordPress website is no exception.

 

Or perhaps you don’t yet have a website, or you just have a very simple website that you don’t know what to do with. You might then ask why I should even have this website?  

 

The Purpose of a Business Website

The purpose of a business website depends on the type of business.

 

For example, if you’re an author, you’ll want to show off your books and perhaps even sell them right on your website. If you also offer other services like teaching or editing, you’ll want to promote those on the site.

 

If you have an e-commerce website, you’ll be trying to attract qualified customers and get sales.

 

Basically, your site should serve more purposes than simply acting as a brochure for your business.

 

Anyone can make a “brochure” website. However, making a clean, effective, and professional business website is harder. The average person with little experience in web design may want to work with a web design agency for the best results. 

Achieve the Best Results

Speaking of results, are you happy with the results you’ve been getting? If you’re totally satisfied with the volume of traffic you’ve been getting, and the boost that it gives your business, then you’ve succeeded!

 

…but if not, and you’re aware that more growth is achievable and desirable, then this is the best time for you to analyze and make improvements.

 

There are many things that you’ll want to take into consideration. The following are 7 ways you or your web design agency can fix your website to attract more visitors and increase sales. These benefits apply to any kind of website about any industry or topic. With these 7 website aspects, try to be as objective as possible.

1.) Make a Better First Impression on Visitors

Ask yourself this: is your WordPress website welcoming to new visitors, and does it encourage them to stick around? Or does it scare them off in seconds?

 

If you aren’t sure, check your Google Analytics.

 

Things you’ll need to know are:

  • Do visitors check out more than one page, and how long do they hang around on your website?

  • Do they leave the first page that they landed on? This is known as a bounce.

  • If you aren’t sure how to use Google Analytics to view this information, a web design agency can help you.

2.) Make Your Business Clearer

You might assume that your business is perfectly clear, but it’s still important not to assume such things.

 

We’ve seen local business websites that don’t even list their address or what part of the country they’re located in. So that’s a good example of a business not being clear.

 

Or perhaps you freelance and do two very different services for different types of audiences. Is your website clear enough to entice both kinds of visitors to hire you?

 

It’s possible to make this work, but it will take some planning and ingenuity. 

3.) Create Better Navigation

Good website navigation should be easy for visitors and logically arranged. When it comes to navigation links, make them concise, clear, and helpful for visitors so that they can find what they need (preferably in a few clicks or less).

 

When visitors are looking for an explanation of your business and services, they expect to find an “About us” or “About” page. Therefore, that’s what you should name it. There’s no creativity with that, but there doesn’t have to be – it just needs to be clear. Navigation, more than anything else, should be crystal clear to everyone.

4.) Make Your Website Easier to Read

For this, we aren’t referring to how good the content itself is. Instead, we’re talking about how the content looks on the page.

 

Is it inviting to read? Does it make the reader want to keep reading to see what’s next? Again, design and formatting play a big role in this.

 

As for content quality, it should be as good as you can make it (of course). However, no matter how good it is, if it’s hard to read in visual terms, then it’s dead content. No one will want to read it.

 

If you’re going to be giving your website a facelift, the text on the page is one of the first things to look at. If you aren’t sure what the best way to format your text would be, a web design agency will know how to attract readers. 

A web developer works on coding a page

5.) Improve Your Copy

Does your copy come across as friendly and focused on the visitors?

 

You may think that the purpose of your website is to represent yourself, but that’s not really what it’s about. What it’s actually about is how you can solve the problems that your readers have. So there’s a big difference. 

6.) Improve Your Sales and Marketing

Suppose you offer products and services but don’t mention these anywhere else on your website except your sales page. In that case, you need to work on this aspect of your website’s content.

7.) Improve Website Security

Https is the bare minimum of website security these days. If you don’t have this, a large chunk of your visitors will not want to stay on your website. The “this site is not secure” message from Google is a huge red flag for visitors. And if you sell directly through your website with a product page and checkout form, then informed visitors will certainly not want to purchase from you.

 

Thankfully, it’s incredibly simple to get https for your website domain. So if you haven’t done it yet, then do this first before doing anything else.

 

Conclusion

You’ve now seen the 7 ways a web design agency can help revitalize your website. Improving your website can be a two-part battle: knowing what problem areas to fix and then objectively reviewing your website to make the necessary corrections. A web design agency can help greatly with both parts. So if you’re ready to give your website the facelift it deserves, contact Salt Rank today.

Web App vs. Website: Which One is Better for Your Business?

Websites and web apps both streamline your business and give you a competitive advantage. But what are the separate benefits and drawbacks that each one has?

 

Before we answer that, it’s important to ask the question, “why does your business need a website or web application?”

 

Then, think about the fundamental difference between a web app and a website. A web app pushes the limits on design aesthetics, usability, and value. A web app opens up a whole new world of possibilities for a business.

 

Choosing the right option for your business is a crucial business decision. In fact, in recent years, we’ve seen many business owners discuss what is the best way to build their online presence, by building a website, web app, or both.

 

Websites and web apps are not the same thing. The subtle differences between the two are important, and knowing what those differences are can help you choose the right option.

 

The decision should be mostly based on the unique needs of your business and other factors, such as:

 

      • Mandatory features
      • The purpose of the website
      • Your target audience(s)
      • Your total budget

 

If you aren’t sure what your website will be for, then you’ll develop unrealistic expectations for yourself or your web development services company.

 

Have no fear because we’ve got all the important information laid out here. We’ll be showing you the major aspects of web applications and regular websites and their key differences.

 

As I’m sure you can relate, web applications and websites are an irreplaceable part of our lives. Google, Facebook, YouTube, and Wikipedia are used by billions of people, and all of these people know the differences between these websites.

 

What is a Website?

Let’s start with the basics. What is a website? Since the birth of the internet, its goal has been to disseminate information to the masses.

 

With this simple goal in mind, we started with classic HTML, which was just static pages with content and media accessed via a URL address. These websites lived on servers that were connected to the web network. Even back then, these sites were cable of sending information around the world 24/7.

 

These days though, modern sites utilize more than HTML. They are far more intuitive and utilize languages like JavaScript and CSS in their design. This is why the modern website is more feature-rich. But in the end, the goal is still the same – to provide information to people and function as a tool for marketers.

 

Now, what about web applications? These are another type of web tool that tend to be more action-oriented. They work just like any other software. They can utilize augmented rich internet application technology (RIA), which is what Silverlight, Flash, and JavaFX are.

 

Web applications are usually hosted over the internet and utilized in web browsers. They also offer a great range of features and functions than a website. Some high-quality web applications are Slack, Gmail, Trello, and Google Drive.

 

A woman browses a website on her laptop

The Main Differences Between a Website and Web App

Here are the main differences between the two:

Integrations

Web apps are better than websites at integrating with other online tools and software. These third-party integrations let the website app collect, process, and store data. These integrations also elevate UX (user experience) by helping create a more personalized experience with the content.

 

When it comes to integration, the difference between the two can be summed up this way: with websites, integrations are optional. For web apps, it’s the main function. Your web development services company will understand this and design it accordingly.

 

Authenticating

Authentication is a necessity if you’re handling sensitive information – after all, you must prevent unauthorized access, thus protecting you and your customers. Authentication means having a login procedure frequently in the form of a password and username. Only authenticated users can access the data on the website.

 

Of course, not every website needs authentication. Most information websites don’t require it.

 

On the other hand, for web applications, it’s much more common. While Wikipedia doesn’t ask for authentication to access its information, most pages on Facebook ask you for your password and login ID to view them.

 

Interaction

Consider the level of interaction involved with a single page on a website. For example, an About Us page is designed for users to read it and be informed that way. Its job is to provide information and usually doesn’t require any further interaction from users.

 

On the other hand, a web app requires interaction and input from users. This interaction can occur in numerous ways, including form submissions, responses to those forms, Live Chat, or electronic payments.

 

Other Web Apps

There are also even more actions that a web app can perform, including online shopping, hotel booking, and even ordering food.

 

With the increase in actions and functions, the line between a web app and a website is becoming more and more blurred. This is largely thanks to the emergence of cutting-edge “hybrid” frameworks, such as Progressive Web Apps (PWAs) and Single-Page Apps (SPA).

 

Should You Choose a Web App or a Website?

A website is useful if you’re trying to inform users about your product or offer. A website works if you’ve just got a landing page with a simple form for subscribing.

 

A web app will provide more opportunities for interaction. If you’re looking for deeper user involvement, then a web app can be the best option.

 

For example, when looking at work apps (most of the Google ones), they are update-able and dynamic, meaning that everyone who has access to a Google project can update and access the essential files.

 

Examples of interactions in real estate apps are:

 

      • Viewing accommodations
      • Archiving them
      • Setting up meetings with agents
      • Making appointments for viewings

 

Conclusion: Web App or Website?

It depends on what you’re trying to accomplish. Go for a web app if you want to:

 

      • Solve specific problems that businesses are having
      • Do more than just brand your business online
      • Create a robust communication channel
      • Maximize your customer service and thereby increase revenue and sales

 

A web development services company like Salt Rank can assist you in whichever direction you decide to go into. If you need personalized advice for your business, feel free to get in touch with us! 

 

5 Key Reasons Why You Should Invest in Utilizing SEO for Your Business

Your company may be thinking a lot lately about whether SEO is worth the investment. The great news for everyone is that we have all the information you need. So what’s the use of putting money into search engine optimization? Can SEO help your business flourish? To answer that query, we first need to understand what SEO is.

How Is SEO Determined and Is It a Good Investment?

Your site’s ranking in search engine results, like Google and Bing, may improve via search engine optimization (SEO). With various approaches and strategies, you may enhance your website’s search engine optimization to rank on the search engine results page, thus drawing a larger audience.

 

Search engines utilize a variety of elements to select which pages and websites appear at the top of a user’s search results. According to the best SEO company in Kansas City, there are 200 ranking indicators used by Google. From these, there are several strategies to improve your website’s search engine rankings.

 

Your online content should be optimized to appear at the beginning of the search results. To help someone in need discover you quickly and easily, consider it as placing a small yellow-bookmark-sized bookmark in the Yellow Pages. However, SEO covers more than just showing up in search results. For any business, a well-executed SEO plan is a complex approach that may help you promote, sell, and develop your brand.

 

SEO is a worthwhile investment for many reasons:

1.) SEO Increases Website Traffic

The greatest referrers you’ll ever employ are search engines. Google is the most used and sought-after search engine globally, accounting for more than 90% of the market share. The best way to find an artisan is to search for them on Google. You turn to Google when you’re in the market for a new television. You go to Google if you need to find a department store.

 

For the majority of our day-to-day issues, we rely on Google for aid. Google might not know that your company exists if you don’t engage in SEO. This means that prospective clients cannot discover you. As the second most used search engine, YouTube opens a plethora of optimization opportunities. If you merely submit a video and leave it at that, you won’t go very far in the search engines. On the other hand, you may attract more visitors by using video content alongside solid SEO foundations and a well-thought-out distribution plan.

 

By using proper SEO techniques, Google will introduce potential customers to your website without costly advertising.

2.) SEO Delivers the Best Quality Traffic 

As a result of its complicated algorithms, Google serves as a matchmaker. Its goal is to connect buyers and sellers. A solid SEO plan is a big part of this process.

 

Optimizing for search engines isn’t a matter of manipulating them to show your site. Instead, your content should constantly be optimized to reach your target audience – individuals searching for companies like yours. Then, your probability of selling your product to those already interested is much higher. 

 

There has also been a considerable increase in mobile browser searches, as 78% of individuals possess smartphones. To help small businesses thrive, Google has made it a lot simpler for people to locate businesses in their region. They will be competitive with bigger companies if they are doing SEO correctly.

 

A good Google My Business profile, local reviews, and high-quality backlinks are essential to be identified on a local level (town, city, or region). On the other hand, search engines make it easier to identify local companies.

 

A close up of hands typing on a computer

3.) SEO Enhances User Experience

Making your content readable by both search engines and human readers (i.e., prospective customers) is a delicate balancing act in SEO. You can’t market your company if you’re constantly sprinkling keywords everywhere. “Content is king,” like Bill Gates famously said in 1996, and strong SEO is all about creating high-quality, relevant material. As a result, your website should feature optimized content that reads well as well as provides the inspiration, education, and knowledge they need to take them through the purchase process.

 

Finally, this material must be displayed in a well-designed site that looks fantastic, simple to browse, fast to load, and works on mobile devices while also easy for search engines to list and crawl. Improve your search engine results by including high-quality blog entries and optimized videos for search engines.

 

A consumer who has had a pleasant experience on your website is far more inclined to purchase from you in the long run.

4.) SEO Boosts Your Digital Marketing ROI (ROI)

An effective digital marketing plan is all about getting the highest return on your investment (ROI). The best part is that SEO (search engine optimization) may help. SEO and other digital marketing methods, such as content marketing and online advertising, go hand-in-hand. Using SEO techniques may guarantee that your marketing initiatives, such as freshly developed content, are found online by potential customers.

 

Search engine optimization is a cost-efficient way to advertise your business. In addition, many businesses have found that it provides the best ROI.

 

Most polled companies indicated that the best ROI came from organic search, while fewer than 20 percent said that sponsored search had the biggest impact. When used with other digital marketing methods, SEO may help enhance their effectiveness and bring in more customers through the internet. Profits will rise as a consequence, and you’ll be able to boost your return on digital marketing investment.

5.) SEO Helps with Content Marketing

Original content and SEO go hand in hand; your site will rank higher in search results by producing useful material for users, such as text, photographs, and videos. However, SEO may help your content marketing efforts as well. Make sure your material is of excellent quality and optimized for the keywords you want to rank for, and since search engines enjoy the freshness, keep your content updated frequently.

 

Finally, you should understand that SEO is a long-term investment. But, with the right advice from Salt Rank, the finest SEO company in Kansas City, you can create the foundation for long-term success in digital marketing and business growth. 

10 Photography Tips for Taking Better Marketing Photos

If the photographs you post on social media don’t seem professional enough, it will reflect poorly on your brand. Obviously, you want to show off your brand and product to your social media followers. Why not employ a reflection to capture the sea and shoreline during a sunset, rather than just providing a dull photo? Create a unique viewpoint. You don’t want your social media marketing photographs to appear bland and amateurish, right? You want marketing photos just like the ones taken by experts in social media marketing in Kansas City.

 

People are excellent subjects for social media marketing. So don’t be afraid to use abstract pictures to grab people’s attention. Consider how you can make your marketing photographs pop off the page and grab the attention of social media users. 

 

For those who haven’t made the transition from amateur to professional photographer, it might be scary. The distinction between the two, however, is far smaller than most people believe. With only a few basic techniques, you can improve the quality of the marketing images on your website without hiring an expert in social media marketing in Kansas City.

 

Here are the tips that will surely improve your marketing photos:

 

 1.) Use the rule of thirds.

The rule of thirds is taught in most beginner photography programs and many art classes because it is a valuable technique. This rule instructs you to picture your canvas as being divided into nine equal sections.

 

The rule of thirds was created to aid artists in creating a well-balanced composition in their work. It’s also crucial for deciding where your piece’s focal point — your product – should be. Your aim is to put your goods along the lines, ideally at the intersection of two lines.

 

According to studies, people’s eyes naturally travel to one of the crossing points while examining photos rather than the center of the frame.

 

2.) Take pictures of the details.

You may talk about the nitty-gritty specifics of your product all you want. Still, there’s no assurance that your potential buyers will understand what you’re saying. Take images of each significant feature to guarantee that even the most visual learners receive a comprehensive picture of what your product has to offer. Nothing is left to the frequently erroneous imagination in this manner. These types of photographs provide your prospects with a better understanding of what you’re selling, increasing the likelihood that they’ll buy.

 

3.) Take a panoramic photo.

Because smartphone cameras have such a small frame, it might be challenging to capture wide-angle shots. Shooting in panoramic mode lets you get a more comprehensive picture of a vast scene, such as a skyline or sunset. When conveying a feeling of scale, panoramic photographs may also generate a dramatic, sweeping impression, just like what experts in social media marketing in Kansas City are doing.

 

4.) Use the crop feature.

The use of the zoom option is another beginner error that people make all the time. Unless you’re taking images with a professional camera, manually zooming in on a topic is a no-no. That kind of gear is extra. Your smartphone will take photos that are suitable for sharing.

 

However, as you begin zooming, the photo’s quality suffers. Rather than zooming in, get closer to your subject. Don’t be concerned if this isn’t achievable. Take a photo from where you are and adjust the composition with the rule of thirds. 

 

After taking the shot, all you have to do now is crop it to your taste.

  

5.) Set the scene for your goods.

Your customers must visualize themselves utilizing your goods. After all, why would someone buy your product if she sees photographs of it online and can’t imagine herself using it? 

 

Before a person with limited cash buys something, they must be convinced that it would benefit their everyday lives in some manner. When products are taken out of context, it’s tough to see oneself utilizing them. Someone looking for a mattress for their new apartment, for example, is unlikely to choose one that is offered just resting against a blank background. 

 

6.) Shift your angle.

Although it may feel natural to bring the camera up to your face and shoot, changing your viewpoint may drastically alter the look of your images. Try leaning down to shoot up or going above your subject to shoot down instead of shooting at eye level.

 

A woman taking a social media marketing photo of a denim shirt 

7.) Simple props work best.

When it comes to product photography props, don’t go overboard! Always keep in mind that the product should be the focal point of each product photo. Props, on the other hand, could assist your consumers in seeing you in a better light.

 

So, how do you pick the right props for the job? When it comes to props, it’s best to use basic props in line with the color scheme and relevant to the scenario or your product.

 

8.) Make sure your camera is stable.

Consider using a tripod if you’re capturing a shot that requires a steady hand. Some smartphone tripods are highly portable. Smartphone cases with threads for mounting on big tripods are also available. If you’re in a hurry, simply propping your phone against a cup or a bottle should work. When combined with the self-timer feature, one of these alternatives will let you capture the perfect scenery, sunset, or selfie!

 

9.) Don’t abuse the zoom feature.

Using the zoom tool on your smartphone camera reduces the image’s total quality, resulting in grainy photographs and limiting your editing possibilities. So you’re better off getting closer to that gorgeous puppy on the opposite side of the dog park if you want a close-up photo.

  

10.) Look for symmetry.

Another visual feature that we are naturally drawn to is symmetry. So, if you have the chance to capture symmetry in an image, take advantage of it. The image is elevated and more professional when the symmetry is captured. Your photographs must stand out and register to get the attention of your customers. It will reflect negatively on your brand if all of the images appear to be taken by an amateur. We both know that’s not something you want to happen. It’s straightforward, yet it works.

 

Engaging photography may help you create relationships with your audiences that will endure a long time and provide you with a competitive advantage. Handy digital cameras and smartphone cameras are becoming powerful tools to develop excellent marketing material since they are simple to use and always with us.

9 Ways to Create Mobile-Friendly Content for Your Website

Reading on a mobile device differs from reading on a desktop computer. A desktop reader, for example, is supposed to be drawn to material displayed on a site’s top-left portion (the golden triangle or the F-shaped reading pattern).

 

However, while using a mobile device, the same reader may not necessarily focus on the left-side material. They will glance to the left, although their focus will be slightly scattered. So, in essence, there is no “most critical” region to improve first. All of the material has to be optimized.

 

Let’s look at a few techniques for making your material easier to read, grasp, and recall for mobile users.

Image and Video Optimization

As seen in the chunked content samples, images are an excellent method to make your information more ‘readable’ on mobile devices. Screenshots, images, memes, and other visual elements offer a graphic punch to your information, keeping people interested. But there’s a catch: your photographs must be mobile-optimized. Otherwise, they may occupy too much space or become unreadable.

Design Optimization – Don’t Use Sidebars

Responsive design should be implemented on all platforms. For example, it implies that if screen sizes change, your content will adjust to fit them.

 

Sidebars may be a terrific method to improve the user experience and expedite the buyer’s journey on the desktop. They are, however, only a distraction on mobile devices. As a result, it is frequently relegated to the bottom of the page and is rarely utilized.

Use Accelerated Mobile Pages or AMPs 

Using Accelerated Mobile Pages may help you get ahead of the mobile marketing curve, even though they haven’t been extensively tested or generally accepted (yet). Google and its partner businesses created these HTML pages in a specified manner. For specific searches, these pages are prioritized in mobile search results.

Avoid Pop-ups

Pop-ups should be avoided at all costs. Google declared a year ago that mobile websites with intrusive ads would be ranked lower than those with easily accessible content. Your CTAs should not take up the entire screen. Make it as simple as possible for your viewers to get your stuff.

Image Optimization

Load times influence whether or not someone interacts with your material or goes back to the search results. So, your material must reach them as soon as possible. At the same time, visual attraction is a significant element in remaining vs. bouncing. Thus, you must have both a responsive and visually appealing website. To do so, ensure that your photos load quickly and look great: 

 

    • Create photos in a format that has been pre-optimized. To produce pictures that are the proper size and resolution for social media and email, use a service like Canva.

    • Make use of smart compression. For example, you can compress.jpg files somewhat without sacrificing their look. However, excessive compression results in ugliness.

Text Content Optimization

People still read text messages on their phones. It’s not all films and graphics and virtual-reality rides. They are, however, reading for shorter lengths of time and with a considerable risk of distraction. As a result, a wall of text will be much less effective than on a laptop screen.

 

Here’s how to keep a reader’s attention while guiding them through your written content:

 

    • Serve the information in bite-sized portions. Consider short lines and paragraphs separated by graphic assets, video, embedded Vine, Instagram, or Snapchat material, or at the very least white space.

    • For navigation, use headers. Make sure people can scan the content and understand what you’re talking about.

A young woman uses her smartphone while seated in a cafe 

Make Brief Yet Detailed Headlines

We are all aware that our attention spans are becoming increasingly short. According to a 2015 Microsoft research, we now have an attention span of only eight seconds (down from twelve seconds in 2000). This is reinforced on mobile since your viewers are more likely to be overwhelmed than seated at their PC.


With your title, you must attract the attention of your mobile audience. Keeping it brief will take up less screen real estate and allow readers to study your introductory paragraph more thoroughly. A high click-through rate and a better score might be because 6-word headlines are not shortened even on a smartphone, regardless of screen size. Furthermore, we read each of the six words since it is how we scan texts.


Most people scan headlines and read only the first and last three words. Sticking to 6 words guarantees that most of your headlines will be read by individuals who are only scanning.

Short, crisp paragraphs are best

Short paragraphs are easy to follow since they focus on a single issue, making them particularly appealing to mobile users. Make it a point to write brief paragraphs regularly. You’ll automatically avoid creating massive walls of text that might irritate someone reading on their phone. Short, however, does not mean its dull. You don’t have to sacrifice your writing’s style or rhythm to make it mobile-friendly. In their attempt to produce a brief copy, many authors wind up creating a dull copy.

Break your content into chunks

Reading big walls of text on a mobile device may be a misery due to the limited screen size. The organization of your material is the first thing you should concentrate on to make reading easier for a mobile user. The better your post structure is, the easier it will be to read. Chunking is an excellent way to enhance the form of your article and make it more mobile-friendly.


Chunking content is an excellent method to make it more snackable. Simply described, chunking is the process of grouping together similar material in discrete chunks according to
the best SEO company in Kansas City


It doesn’t have to be challenging to create content for mobile readers. Begin by anticipating their needs and offering the necessary information.


As mobile traffic grows, our obligation as marketers is to stay up with the developments to give an outstanding customer experience regardless of the device they are using. You want your audience to have a great experience reading or watching your material, no matter where they come across it. For highly optimized content,
contact Salt Rank, the best SEO company in Kansas City.


Provide them with responsive video content that makes sense even when their headphones are turned off. Make sure that your photos look fantastic, show correctly, and load swiftly. Additionally, ensure that your language is snackable, accessible, and skimmable.

6 Elements You Need for an SEO Optimized Blog Post

Search engine optimization, often referred to as SEO, is an important aspect of marketing. If you want your website to rank high, land on the first page of search engines, and be more visible to your target audience, you have to apply the technicalities of SEO. Keep in mind that compelling content is not enough. With more and more competitors taking the internet by storm, you have to optimize your content through SEO. 

 

To help you jumpstart your website improvement, here are some elements you need to employ in your marketing strategy. 

1. Optimize Your Blog Titles

One of the key things that help your searchability is your blog titles. The main tip that you have to keep in mind is to include your primary keyword. It should explicitly be typed as is (if it does not have a dash, don’t put a dash) without exceeding the recommended character count of 160. 

 

Remember, this is the first thing that your readers see. This will make or break whether your visitors will push through with reading the entire article or not. Therefore, it is vital to give them the whole picture of what your blog post is all about. In most writers’ experiences, those titles with numbers on them perform better than those without. If this is not applicable, just make sure it’s concise and attention-grabbing. 

2. Apply Keywords

One of the most important aspects of content is keyword research. By performing this task, you get to understand your target audience. You will learn what they want to know and how they search for it in the search engines. This is one of the first steps that you have to consider because your whole content strategy will be based on this. 

 

Some people might feel lost when doing this. For an easier process, you may begin with determining what your overall topic will be. For example, are you going to cover the basics of digital marketing, are you discussing gardening, or are you going to talk about bitcoin? From here, you may use your keyword search tool by using your general topic as the baseline. 

 

If you don’t have enough funds to pay for a keyword search tool, there are also other ways to go about this. One technique is to go to the Google search bar and check the topics on the suggested dropdown. These are also the usual searches on the internet. Another strategy that you can use is to consider the ‘People also ask’ section on the first page of Google upon entering the topic. 

 

Once you’ve determined your keywords, ensure that it’s properly placed on your blog. Add it to your title, primary headers, meta description, first and concluding paragraph, and anywhere in the body. This will give you a higher chance of being found by your audience. 

3. Use Headings in Your Content

There will always be Google web crawlers on the internet. However, these crawlers are known for skimming blog content and not really exploring its details. Therefore, it is essential to give them an overview of your topic by using headings. 

 

Your H1s should be your main thoughts. Then, make sure to add some subheadings, whether it’s the H2s, H3s, or H4s, to serve as supporting details to your primary topic. Finally, as mentioned above, don’t forget to integrate your keywords once or twice in your headings for them to be more searchable. 

4. Tailor Your Post’s Permalinks

In most cases, the permalink only reflects your article’s title. This is automatically created by WordPress.com every time your website publishes a post. It’s acceptable if your working title is short. However, if you have a lengthy title, your permalink will look too cluttered and unprofessional because of the unwieldy URL. 

 

With the help of Block Editor, you have the option to modify your content’s permalink. All you have to do is open the settings of the post of your choice and search for the Permalink part. Then, change them to something shorter and easier to remember to make them look trustworthy and professional. 

 

Coworkers come up with a marketing strategy

5. Rank Higher With Good Meta Descriptions

Another area that you can maximize to make your website SEO-friendly is your meta descriptions. These are at most three-sentence descriptions, which sums up what the article is all about. You can find it underneath the title on the search engine result page. 

 

Listed below are some tips on how to go about your meta descriptions: 

 

          • The write-up should be a maximum of 160 characters. 
          • Integrate one to two keywords. 
          • Use call to action words like ‘read’, ‘check out’, ‘find out’, and more. 
          • Make it stand out and be different from the generic meta descriptions of your competitors.

 

6. Employ Categories and Tags

The internet is not as cluttered as it seems. In fact, WordPress.com has a very organized and robust taxonomy system that groups together similar content. By applying categories and tags when posting your content, your readers will be able to find you more easily should they read a topic similar to yours. This is very critical if you want to stand out from the growing tide of content online. 

 

As a rule of thumb, a category refers to the generic topic your blog falls under. Some examples of these are Finance, Home Improvement, Technology, and more. Then, you may support this by employing tags that will describe the post in more detail. Finally, you may opt to use your keywords as a starter then add some terms that are connected to it. Examples of these are ‘bitcoin’, ‘washing machine’, ‘gluten-free meals’, ‘search engine optimization’, and more. 

 

 

Applying SEO in your articles may be intimidating at first. There are many technical factors that you have to consider so you can climb the ladder of rankings. However, the more you practice applying these things in your content, the easier it will be in the long run. 

 

If you’re lost on where to start, you may also seek the assistance of SEO services. They will help you establish the basics of your content strategy. With their guidance, rest assured that you’ll get the hang of it eventually and hopefully reap all of the benefits of SEO. 

6 Reasons You Should Invest in a Quality SEO Strategy

The digital world is now the main playing field. However, with the saturation of the platform, your business needs to stand out and get those clicks in a matter of seconds. The best way to address this dilemma is to maximize Search Engine Optimization or SEO. 

 

The use of SEO in all forms of content is at an all-time high right now. So, if you’re still one of those traditional companies who still do not believe in its power, then this article is for you. We’ll explore the various reasons why SEO matters and why investing in it is a pivotal marketing strategy. 

 

 

1.) SEO Provides Higher Website Traffic

 

You don’t need the Yellow Book or Encyclopedia to find the answers to your problems. Things are easier nowadays with the presence of various search engines. 

 

If you’re looking for the best gift for your loved one, you’d scroll the internet. If you’re searching for the best plumber in your town, you’d pull up your favorite browser and read reviews online. If you want to book a resort for your next vacation, more than likely, you’re grabbing your smart phone. Search engines, such as Google, are our intelligent friend who guides us in our everyday concerns. 

 

As a business that does not invest much in SEO, there’s a huge possibility that Google won’t know that you exist. With this, your target audience won’t be able to find you as well. 

 

Should you find that sweet spot and deliver the right techniques, you’ll definitely climb up the ladder and eventually land the first page of Google Search. If you’re lucky, you might even reach that top spot. In addition, employing this technique is less costly than doing any social media or traditional advertising.

 

2.) SEO Deeply Understands Consumer Voice and Behavior

Surveys and focus group discussions may give us a glimpse of what our consumers need and want. However, it may take too much time, energy, and money to explore just one topic in general. What’s good about SEO is that it tells us the latest market shifts and consumer behavior changes in granular detail without going through the usual process. 

 

One way to go about this is through the use of keywords. SEO builds its foundation with search keywords that usually mirror where our consumer stands now. Add to this its additional functions such as AI insights, SERP analysis, and Search Query Data. 

 

Keep in mind that all of the information you get from this does not limit your customer’s online behavior. However, it is also reflective of their offline journey, which you can further use to solidify your on-ground business strategies. 

 

3.) SEO Provides Improved User Experience

SEO is not all about your customers visiting your website. Its primary purpose is to ensure that these potential customers will have a value-adding user experience that will definitely convert these one-time visitors to loyal ones. You’re not only there to sell, but your business is there to inspire, guide, and educate your consumers with whatever they need help on. 

 

Optimized content is the best way to go about this. Don’t just stuff keywords here and there. Instead, ensure that it will satisfy the visitors with their intention by understanding what they really need. At the end of the day, it’s more costly to keep acquiring new customers than retain a few loyal ones.

 

4.) SEO Enables You to Understand (and Beat) Your Competitors

Knowing that your competitor is ahead of the game might be a little depressing. There are times when you’ll search the internet, and the first thing that pops out on the web page is your competitor’s website. That’s not new, but it does not mean that all is hopeless. Now, more than ever is the perfect opportunity to strike. 

 

Believe it or not, there’s this tendency to feel a little lax if you’re on top. There’s this feeling of pride that no one can knock you out of where you are now. So if you feel like your competitor is in this scenario, then go for it. 

 

Competitive SEO is the perfect way to uncover what their tactics are. You’ll be able to deep dive here into what your competitor is doing correctly and where the opportunities lie. Once you have enough data and information, make sure to craft a strategy that will address all of your findings. Do it quietly and as sneaky as possible. They’ll be surprised that your website will eventually receive more clicks (and conversions, hopefully!) and snatch the ranking throne from them.

 

A woman scrolls through his tablet while sitting at a cafe.

5.) SEO is Passive PR

Unlike spearheading advertisements and digital postings, SEO is much easier to use. All you have to do is satisfy all SEO rules, and you’re good to go. This passive PR strategy will definitely increase your brand awareness and empower your message.

 

Although the market will evolve, your website content won’t drastically change. With this, SEO is a strategy that will last long term with little effort needed to sustain.

 

6.) SEO Employs High Return on Investment

SEO is a technique that provides a high return on investment (ROI) for businesses. For example, Search Engine Journal conducted a study in 2021, and they found out that half of the businesses surveyed responded that organic search had the highest ROI for them. This was followed by the 20 percent of the respondents who said that it was paid search. 

 

Given that its effects are perpetual, SEO builds higher ROI as time passes by. This is proven when sales are still steady even after the disappearance of your PPC advert. 

 

Learning SEO takes time. You have to learn and understand many technicalities before you can fully apply them to your digital strategy. Our suggestion is to seek the help of experts to jumpstart this business investment, and this is where Salt Rank will come in through their Kansas City SEO Services. Our group of experts will guide you through your SEO journey and ensure that your investment here will be the best decision you’ll ever make. 

How Hiring a Social Media Marketing Company Can Help Your Business

With digital taking over the advertising world nowadays, it pays to remain competitive in social media platforms. If social media marketing is done right, your business will definitely gain more customers and increase revenue in the long run. 

 

However, with the rising technicalities of operationalizing, this might make you feel overwhelmed. Don’t worry because the help of a social media marketing company might cover all those looming questions. Read on to know the top reasons why working with an agency is the right step to spearheading your business growth. 

 

1. Experience Is the Key

Yes, it might be easy for you to create your own Facebook profiles and send advertising emails to your connections. But there’s so much more than these strategies as these won’t generate revenue for you. That’s where the experience of a social marketing company may come in. 

 

Experts like them can coach you with the end-to-end process. They will provide you with enough technical knowledge to manage your media presence and introduce tools that can be your leverage in handling your accounts. In addition, their experience will provide stability in your learning phase while still teaching you the best practices from their previous runs.

 

2. They Know How to Manage Your Budget

One of the pitfalls that most newbies face at their early social media marketing stages is putting their budget in the wrong baskets. It does not mean that just because you boosted a post on Facebook, you’ll get the return of investment that you are expecting. That’s where the agency’s expertise will come in. 

 

They know how to maximize your ad spend by using their creativity in content writing, design, and video animation.  Add to this their epic timings on posting by capitalizing on the trends and customer online behavior. 

 

3. You Can Save Time

Believe it or not, digital marketing is not as easy as it seems. If you don’t know what you’re doing, the tendency is that you’ll only face unproductivity and inefficiency. To put it bluntly, you’ll just waste your time. 

 

If you don’t want to spend half of your day in front of your laptop learning the technicalities of this type of marketing, then a social media marketing company is the way to go. Since they do this work on a daily basis, there’s not too much investment that you have to shell out. Work hand-in-hand with them on the strategy but let them do the legwork. This setup will enable you to do what you’re supposed to do in business development. 

 

4. Win Through Outside The Box Campaigns

Social media is saturated nowadays. To stand out among the rest, you have to produce something that is out of the box. Believe us when we say that being a leader in this industry pays off greatly instead of just being a trend follower. 

 

The experience of agencies gives them the edge in creating engaging content. They have tried and tested different strategies to have an idea of which formulas are bound to succeed. 

 

But the truth, whether they choose to admit it or not, is that many businesses are stuck in their own bubble. They just follow what they’re used to, and they’re limited to their boxed ways. 

 

With the help of an agency, you get to have a peek at extraordinary ideas past your four walls. These extra thinking hats push you to gain outside perspective without having to let go of your branding. 

 

Most importantly, they are familiar with the pitfalls this space offers. They will guide you into avoiding traps so your business won’t have to shell out thousands of dollars for nothing. 

 

Woman on smartphone smiling while checking social media with emojis around her

5. They Have Access to the Best Tools

Doing everything manually is never the best option when handling your social media profiles. Given the customer volume these agencies are managing, they invest in various tools to make their lives easier. It’s a good thing to utilize these with how you do things in your business. 

 

Keep in mind that most of these are paid tools. Meaning, their packages have add-ons that you won’t usually get from those who only offer free versions. Examples of these tools include data analytics, scheduling posts, auditing, and reporting. These instruments also have the means to evaluate the performance of your competitors. They can dive deep into what works for them and whether this is applicable for how you manage your business. 

 

Aside from this, they also have software services that will definitely be a big help to your creatives. You don’t have to pay for your own because their usual software plans have a wide array of features perfect for your visuals. 

 

6. You Are Hiring a Professional Team

When you get the services of a social marketing company, you’re not only getting the expertise of one person. Instead, you have at your fingertips a team of professionals that are experts in their respective fields. Working together enables them to produce the best output that brings high ROI for their clients. 

 

Should you hire an agency of your own, expect them to cover these roles: 

 

  • Copywriting
  • Account managing
  • Graphic design
  • Video creation
  • Social media strategizing
  • Data analysis

 

Given that they have these aspects covered, you don’t have to invest in hiring and training other people anymore. 

 

7. Staying Relevant

Social media companies have their eyes everywhere. They maximize their social listening capabilities, and they have the resources to know what’s in and not. At the same time, they have a deep understanding of your target market – their interest, behavior, and preference. Because of that, you can rest assured that your content will remain up-to-date and relevant. 

 

Bottomline

Social media is so much more than creating an account and posting every day. There are various technicalities that you have to fulfill that will make or break your company. If you aim to receive a high return on investment, hiring a social media company, like the professionals at Salt Rank, is the best move going forward. With their expertise, premium tools, and experience, your business will be on its way to achieving its business goals. 

 

What Is Evergreen Content And How To Create It

Are you looking to immortalize your content? Then creating evergreen content should be part of your content marketing plan. Written and visual content pieces should be made fresh, sustainable, timeless, and relevant to pull in leads organically. Hiring the best SEO services can sprinkle the right magic dust for your content.
 
Regularly putting out content might not be enough, so a mix of time-sensitive and evergreen content can provide generous link juice and leads to your business. Evergreen content alone can give you value that compounds and remains consistent over time.

 

What Is Evergreen Content?

Anyone can benefit from creating evergreen content. If you are a blogger, influencer, coach, small business, or entrepreneur, creating high-quality evergreen content with the best SEO services keeps you on top of mind.
 
Evergreen content has a value that remains over time. It’s not time-bound or seasonal. In fact, with the right marketing strategy in place, having evergreen content will help you gain leverage or traction in your business. You are bound to draw in more leads into your business for months or years to come.
 
Evergreen content topics aren’t time-dependent. More so, the content of this type is expected to be so superior in quality that it becomes a resource or benchmark for related types of content. 
 
The content isn’t specific to a niche or industry. The topic contains evergreen information or steps or could have improvements over time with new technologies and trends, but the basics remain the same.
 

Benefits of Creating Evergreen Content

Increase in Traffic and Leads

Evergreen content provides you seamless and consistent traffic that could even increase over time. With an evergreen content strategy, you create layering to generate new and ongoing traffic and leads. While time-sensitive content would have peaks or a sudden gush of views or traffic, it could wane or die down over time. With that being said, evergreen content is a priority, especially if you are looking to grow your visibility, engagement, and sales on a long-term basis.

 

Longer Shelf Life

One of the apparent benefits of evergreen content is that it has a longer shelf life than time-sensitive content topics. This is because the topics are regarding fundamentals that do not or change very little over time. With immortalized subjects, there is no need to create content out of these topics constantly. All you have to do now is repurpose content to different social media channels. Most of your target audience would be beginners to medium users who would always go back to your content or website because you have helped them learn the basics.

 

SEO-Friendly

Perhaps the best benefit of using evergreen content is the fact that it is suitable for SEO. The goal of every business is to rank on top of the first page of Google. With evergreen content, other websites would link back to you, and your content would generate more traffic, making you a trusted site. Google loves to reward trusted sites, and thus, you get to be on top of SERPs.
 
Woman sitting at table typing on laptop
 

How to Create Evergreen Content

1. Choose Evergreen Topics

To create evergreen content, you need to focus on evergreen topics. When researching topics, you need to focus on what your target market or audience would need from your business. What information are your buyers looking for? What are the pressing problems or needs of your consumers?
 
When you try to look into the pain point of your target market, you will see a long list of problems that you can solve. These evergreen topics comprise the basics such as “How to Ease Joint Pain in Seniors” or “How to Bake a Strawberry Cake.”  
 
Of course, topics should be aligned with your niche or your business. It’s also important to inject unique ideas and also recent statistics into your blogs. When looking for topics, you can get ideas from the most popular articles or trends and create blogs about the basics.

 

2. Create the Best Version Available Online

When creating blogs focused on evergreen content, you need to identify the topics that other websites have not explored or discussed. If you can’t find one, you can create a much better version than what is on top of Google rankings.
 
To have better positioning of your brand, you have to create the best version available online. With that in mind, you need to be in a position of power or create blogs with relevant and complete information that your target audience would find golden or valuable.
 
Create content that is top-notch in quality that other websites can link to. To do this, you need to be excellent in research; having references and citations will position your brand to be the best and an expert resource or solution. You can also include personal opinions, which would be great with your branding.

 

3. Align Your Content With Your Brand

Your brand voice should be seen and felt with your content. Evergreen content helps you attract more leads or customers to your business, plus it also helps you reach more fans that will improve brand recall for your business. This is precisely why you need to get top-of-the-line SEO services for your business.
 
Great content will always attract your target market, especially if it’s designed to be aligned with your brand. Write with the audience in mind. This is how you create a memorable brand.

 

4. Update Your Content When New Information is Available

Suppose your evergreen content has included statistics or data that have become old or irrelevant. In that case, you should constantly update content to become fresh and valuable for current and future readers.

 

Create Immortalized Content

The best, cheapest, and most effective way to do marketing is to focus on content marketing. Content marketing has always fueled visibility, awareness, and engagement for many brands. 
 
Big and small brands benefit from content marketing, especially now that businesses have shifted to the digital space. This is what SEO services can do for your business.
 
With evergreen content, you get to grow brand awareness, increase your reach organically over time, and boost ROI. Evergreen content allows you to immortalize your brand with content that never goes obsolete or gets old. If you want to immortalize your content, you can now do that by implementing the evergreen content strategy in your business.

How We Help Senior Living Communities Stand Out Online

In today’s day and age, almost everyone uses the internet to help handle their daily needs, most especially older adults. In fact, surveys revealed that seniors spend 57% of their daily time online, scouting for discounts and looking at articles about retirement and senior life.
 
This means that there’s really a huge chance that seniors or their family members will first do an online search for possible senior living communities for themselves or their loved ones, right? So if you’re not investing in the best digital marketing services to make your senior living website stand out, then what are you doing?
 
Luckily, it’s never too late to amp up your marketing strategies and turn to the digital side to improve your business. One such company that can help you navigate the whirlwind industry of digital marketing is Salt Rank.
 
Whether yours is an assisted living community, independent living, memory care, or retirement facility, Salt Rank is your go-to company for all your digital services needs, and here’s why!

 

Why Digital Marketing Matters to Senior Care Communities

It’s hard enough to build a business and maintain its day-to-day operations without piling in the tedious job of marketing your services. And we all know how important the marketing aspect is to a business. 
 
Businesses grow and expand with the right advertising techniques created by an expert marketing team or agency. One such strategy that you should not ignore if you want a successful business in the 21st century is digital marketing.
 
Digital marketing strategies can help your senior living community get its much-needed presence online to advertise the community itself and the services it provides.
 
Furthermore, digital marketing is the best modern way to reach a wider audience and showcase how you can help seniors get the highest quality of life they deserve. Some of the important reasons why your senior care facility needs the best digital marketing services include:
 

  • To grow your sales and revenue
  • To start marketing to the right audience
  • To establish your brand and message to the online community
  • To build credibility
  • To market your products and services properly
  • To track the performance of your marketing strategies and see what works for your business.
  • To achieve your business goals in a short time and implement the best techniques to see the best results.

Lastly, digital marketing is one of the surest ways to bring in a good ROI so your business can continue serving the lovely seniors in your community.

 

Digital Marketing Services for Senior Living Communities

There are tons of different digital marketing techniques that exist, from lead generation to PPC marketing strategies. So, of course, there’s a different course of action for each business. After all, there’s no one-size-fits-all solution when it comes to marketing.
 
But with the assistance of a digital marketing team with expertise in the senior living industry, then you can rest assured that every advertising tactic implemented will yield the best results for your business.
 
For instance, Salt Rank has already handled and helped a considerable amount of senior living communities to gain traction in the online world. 
 
Moreover, we have ample experience in marketing all kinds of senior living facilities一from memory care to rehabilitative services for elderlies. As a result, Salt Rank already knows what works for your specific audience and what methods can effectively boost the right traffic and turn it into sales.
 
Some of the digital marketing services Salt Rank currently implements into the senior living communities we work with include:
 

    • Website Design and Development – This includes website design and optimizing it to gain online traffic, like SEO (search engine optimization) implementation, making technical adjustments, and conversion tracking.
    • Content Marketing – This refers to creating different content and pages for your website to advertise, inform, and educate your audience. This also includes optimizing each piece of content, so it will appear on the search results page of Google when a user searches for a specific keyword or phrase.
    • Social Media Marketing and Management – Build your brand using one of the most powerful platforms today一social media! Salt Rank performs social media marketing services to build brand awareness, increase customer engagement, and improve lead generation.
    • Pay Per Content MarketingAdvertise your business using the right Google Ad campaigns and optimize them to target the right audience. Convert each click into leads and ultimately turn those into customers by trusting the best digital marketing team.
    • Local SEO – Target the right crowd by investing in local SEO through Google listings, local link building, and keyword research. 

 
Of course, it goes without saying that all these services come with foolproof long-term strategies and management to keep the digital traffic going. 
 
Senior couple sitting on couch looking at tablet

Why Choose Salt Rank?

Many adults turn 65 each day and search “assisted living near me” or “independent living in Kansas City.” Each day is a golden opportunity to gain traffic and customers, so make sure to get your hands on the best team of marketers to handle your digital marketing service needs.
 
Choosing a dedicated marketing agency is of vital importance. With hundreds out there, here’s what makes Salt Rank unique and trustworthy. 

1. Expertise in the Senior Living Industry

We operate based on the decades of experience we have gained from working with numerous senior living facilities. So it’s safe to say that we know what works and what doesn’t for your target audience.

2. Experienced Team

Our team consists of the most reliable and dedicated web developers, SEO strategists, content writers, and marketers.

3. Enterprise Level Quality

Whether you are a start-up or an SMB, we will deliver an enterprise-level solution to your digital marketing problems and needs.

4. Results Driven Work

Our team strives to actually make things happen. We are driven by solid leads and improved ROI, as well as seeing your senior community grow both online and offline.

5. Cost-Efficient Without Sacrificing the Quality

We were once an up-and-coming business as well, so we know the struggle. That’s why we provide quality services at an affordable price. 
 
Stand above your competition by getting the best digital marketing services from the best team in Kansas City!

 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.