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How to Choose a Digital Marketing Company

There are plenty of digital marketing companies out there, but how do you go about choosing the best digital marketing company? Here are some of the most important factors to consider.

 

How Does Their Office Look?

Consider the overall atmosphere of the office. Do the employees seem happy, or do they seem cranky? This is important to consider because an unhappy employee is more likely to abandon your project, and you’d have to hope that they have a replacement who is just as skilled.
 
 

Are They Being Transparent With You?

Pay attention to how they answer your questions and if they ever give you suggestions about how to accomplish your goals. Are they just saying “yes, we can do that” to all of your questions, or are they presenting you with different options for success? A team that doesn’t just answer yes to everything will likely be able to help you discover better ways of reaching your goals.
 
 

How Long Have They Been Around?

This is an important question to consider for many reasons. One, the digital marketing industry is always changing. Many of the latest bleeding-edge strategies are still relatively new concepts, or the ideas have been built upon extensively in recent years.
 
During your search for the best digital marketing company, you may find that many companies haven’t been around for very long. That’s not necessarily a bad thing, but it’s still important to know how to differentiate the rubies from the duds. One way to do this is to look more closely at the people running the show – the company’s key personnel. How long have they worked in the industry, what do they specialize in within the digital marketing industry? Most importantly, do they have the background knowledge and skill needed to execute your project successfully?

 

Have They Worked With Clients in Your Industry?

Ask them if they’ve worked with clients who are in your industry. You should not necessarily expect the clients’ names from them, but you should be able to get some work samples. And if nothing else, they can share their stories of successful marketing campaigns with you. If they do have clients in your industry already, then that’s a good sign that they have knowledge about your line of work. Another good question to ask is if they’ve worked for any major companies. If so, that’s another good sign, as it shows that some of the big players trusted them enough to handle their marketing strategy.
 
You are free to ask any questions you like about their past work, but don’t feel put off if they can’t reveal certain details about past projects – they’re likely just protecting their clients or adhering to an NDA.
 
Company meeting everyone smiling and laughing, happy

How is Their Work Quality?

Speaking of the company’s work, let’s talk about quality more specifically. Their low prices might initially attract you, but what’s behind those rosy prices? Are they indeed a knight in shining armor, or just another bandit out for a quick buck? The point here is that the quality of their work is the most important thing to consider. Look at their website, look them up on Google, and check out their social media pages. Looking at the company’s self-promotional marketing materials is a fine thing to do, but what’s more important is to see a portfolio of the work they’ve done for their clients.
 
 

How Do They Speak With You?

How they interact with you is important to consider since you’ll also be building a relationship with the digital marketing company you choose to go with. Are they using a lot of technical jargon to try and make themselves sound smarter than they really are? Or are they going with the common sense approach of explaining technical words so that a prospective client can understand them? A digital marketing company that takes their time with you to explain everything will be much nicer to work with.

 

Where Are They Located?

This is one of the biggest determining factors for how much their services will end up costing you, so it’s an important factor to consider. Prices can go higher or lower depending on location. For instance, an agency on the West or East coast will likely charge more than an agency in the Midwest.
 
In the end, it’s usually better to work with a local digital marketing company. With a local company, you’ll likely have meetings at least once a month (or at the very least once per quarter). Therefore, the location of the company can be essential to consider in terms of logistics for meetings. Although, it depends on how often you’ll be meeting. If you’d like to have frequent meetings, then take that into consideration so it will be more convenient.
 
If you’re considering a digital marketing company that isn’t local, then that’s fine too. After all, we now live in a much smaller world thanks to technology connecting us all together. Video calls will be very useful for holding your meetings, and it’s the second-best way of getting to know the people you’ll be working with.

 

Set up a Timeline of Goals and Milestones 

The purpose of doing this is mainly so that everyone’s on the same page and stays focused on the same goals. Furthermore, along the way, they will surely need specific informational assets from you, so the timeline will remind you to provide them with these so that they can meet your deadlines. Also, you can request progress reports that include relevant data showing the current progress of the project.

 

Conclusion

That just about wraps up all the key points you need to know when searching for the best digital marketing company. In the end, this advice is more relevant if you understand what you require for your digital marketing strategy. You should at least have a budget in mind. Any company worth working with will explain to you what they will be able to do with your budget and whether they can make it work or not.
 
If you’re comparing digital marketing companies and are curious about how we do things here at Salt Rank, you can contact us on our website anytime or by phone at 816-533-4417. We look forward to hearing from you! 

 

What is Facebook Pixel, and Do I Need it?

Digital marketing became the new norm since the pandemic started. It opened plenty of opportunities for various businesses to have a new way of gaining customers and improving sales. Now, almost every company in every industry invested in several online marketing services, such as SEO, PPCs, and paid channels.
 
But one of the most promising among the digital mediums today is social media marketing, particularly Facebook Ads. 
 
With over 2.8 billion active users, there’s no better way to reach your target audience and get your brand message in front of them than through Facebooks Ads. 
 
As confusing as it might be, you need to start learning about this social media marketing technique and the complementary tools that come with it, like Facebook Pixel. This tool can help you get the most out of the money you put into Facebook Ads.
 
If you want to increase your ROI, then you better start learning the basics about the Facebook Pixel. Here’s a detailed rundown on what it is and how it can help you with your business.

 

What Is Facebook Pixel?

Placing your business advertisements all over the web should not be the end of your marketing strategy. You should know what users do on your website after they clicked your ads so that you can gauge how effective your ad is.
 
What pages did your audience view? Did they make a purchase? What platform do most of your users come from? The answer to all of these is in the Facebook Pixel.
 
Facebook Pixel refers to an analytic tool that tracks users and the actions they do on your website. Pixel is a piece of code/javascript from Facebook that you need to place into your website to monitor user actions and measure how effective your ad campaigns are. 
 
Some of the events it tracks on your website include:
 

  • When a user adds an item to their shopping cart or their wishlist.
  • When a user makes a purchase
  • The pages a user viewed.
  • A user’s scroll depth and time on page and more.

 
Facebook Pixel collects all these important data points that will help you measure your ads’ effectiveness–from monitoring conversions to optimizing your advertisements.
 
Facebook Pixel works once someone does something on your website. It will fire up and trigger the cookies to track user activities as they interact with your site. The actions tracked and received by the Pixel will be displayed on your Facebook Pixel page Events Manager.
 
You can find Facebook Pixels in the Facebook Ads Manager on the Assets column. Once you have created a pixel, you can copy the pixel base code into your website’s header.

 

Why Do You Need Facebook Pixel?

There’s no point in placing ads all over social media sites if you have no way of knowing how they perform. Even if you don’t have Facebook Ads, you still need to know what people do on your website so you can better their experience and your campaigns, right? That’s where Facebook Pixel comes in.
 
Here are some of the reasons why you need to set-up these little trackers on your website now.

 

 1. Know Your Audience and Retarget Them

One of the advantages of excellent online marketing services is you will be able to see the people who accessed your site and what they did while they were on it.
 
Further, you can find out valuable information about the audience who visited your site so you can better your campaigns. This includes the percentage of people in a relationship, their age, gender, lifestyle, education level, job titles, household income, and spending habits.
 
What’s more exciting is you can show targeted ads to the people who already visited your site. You can create it via the “Custom Audiences” in Pixel and target these people with relevant ads when using Facebook, Instagram, and other networks.
 
For example, on your website, a user added something to their shopping cart and then abandoned it. Facebook Pixels will then target this user and show ads about the product they left in their shopping cart.

 

 2. Find New Customers

Besides knowing your loyal visitors, Pixel can also help you find new customers who have a high chance of being interested in what your business offers. 
 
Pixels will look for audiences with the same web or app activity as that of your most valuable existing consumer. If they “look-alike,” then Pixels will bring ads in their way. This makes your paid ads more worth it as they will be targeted towards people who actually have an interest in your business. 
 
Woman looking down at smartphone on Facebook
 

 3. Track Conversion

Facebook Pixel allows you to track how many actions are happening as people interact with your ads across different networks (e.g., Facebook and Instagram). 
 
You can even see what device a customer used when they converted. Did they see your ads on their laptop but decided to click them on their phones? Or is it the other way around?
 
This lets you know the best way to reach your target audience and where to strategically place your ads for better conversion. Further, you can use it as a guide for other online marketing services you plan to use in the future.

 

 4. Optimize Your Ads

Since Facebook Pixels show you the different metrics and analytics of your advertisement’s performance, you can now optimize your Facebook ads to yield better conversion. 
 
For instance, it can optimize an ad for your audience based on their value and purchase activities. Pixels can target consumers with high-value spending habits online who are more likely to click and buy from your business.

 

 5. Drive More Sales

Lastly, Facebook Pixels helps you drive more sales. All of the above-mentioned Pixel events help you guide your target audience to do a desirable action: purchasing or availing what your business offers. 
 
Its specificity and personalized approach are what make it one of the best tools in online marketing services. There’s nothing more targeted than the detailed insights you get when a user interacts with your advertisement. 

 

 

 

How to Use Google My Business Effectively

Google plays a significant role in the success of hundreds of online businesses and companies today. Gone are the days where large tarpaulins and newspaper ads influence your physical store’s sales and customers. Now, you need to establish visibility in the world wide web, specifically on Google, for your business to thrive.
 
Most online enterprises know that to gain targeted visibility, your company must:
 

  • Create social media campaigns.
  • Create and optimize their website.
  • Do SEO or search engine optimization techniques to rank high in search engine results pages.
  • Develop media relations.

 
These are just four of the many methods out there that you can use to broaden your virtual reach. But as the market becomes competitive, you also need to step up your game.
 
One way to do that is to create a Google business listing or a Business Profile by making a free Google My Business account. Yes, you heard that right. It’s free!
 
Here is everything you need to know about Google My Business and how you need it to optimize your Business Profile.

 

What are Google My Business and Google Business Profile?

To be clear, Google My Business and your Google Business Profile are two different things.
 
Your company’s Google Business Profile refers to your business listing on the website. It is the one that appears on Google’s search engine results page and Google Maps whenever an individual searches for your company.
 
ANYBODY can create a Business Profile; it could be the business owner, a random internet stranger, or an automated business listing generator. Google just needs the business’s name, location, category, and voila–a Business Profile is made.
 
Once a Business Profile is up (whether you know about it or not), consumers can then leave reviews and comments about the business, ask questions, answer queries, and even add photos. Further, it can include any information that Google pulls in from websites across the world wide web.
 
For business owners, having a Business Profile without their knowledge can be quite horrific. Anyone can put anything in there, even misleading information and answers. Prospective customers and loyal ones may search your business and see the unruly information and photos on Google. One look at it, and they may decide to look for another store that seems more legit and responsive.
 
So, how can you solve this nightmare? By creating a Google My Business account. A Google My Business account will give you access to your Google Business Profile. You can customize, enhance, and optimize it to boost its visibility and effectiveness.
 
As with traditional SEO, your listing should include specific keywords and phrases so Google can pick those up and feature your business on the SERP’s first page, preferably at the top. 
 
Google search showing Google profile on listing

4 Ways to Optimize Your Business Profile Using Google My Business

Now that you can access everything in your Business Profile using Google My Business, it’s now time to optimize it to convert more customers and boost your ranking. Here are four smart ways on how you can do that.

 

 1. Complete Your Business Profile

Consumers search for a specific business or shop because they want to know more about it. So, do them and your business a favor by meticulously filling all and every section of your Business Profile.
 
This includes your store’s basic information like its name, address, contact details, website, and operation hours. Some sections need more time to complete, like your products, services, and pricing, while others need to be updated on an ongoing basis like posts, reviews, and questions.
 
A complete Business Profile allows you to rank higher in local Google search results. Further, it lets customers know more about your business. It will serve as a basis for them to choose your store over hundreds of others because they saw the 5-star rating other consumers left on your Profile.

 

 2. Perform SEO

Besides websites and pages, Google also ranks Business Profiles. Use the right keywords and phrases to fill your business info, and Google will place you within its top 3 results once users search for a targeted keyword.
 
Here are some smart tips on how you can perform local SEO for your Business Profile effectively:
 

  • Make targeted information. All information you put in your Business Profile is important–your “from the business” description, answers to user queries, review responses, updates, and posts. So, make it worthwhile by incorporating relevant keywords (that you want to rank for) into these sections.
  • Provide quality information. Complete your Business Profile and make sure to provide quality information on all of them. Keep everything up-to-date and accurate. Tell Google that your business is active by frequently publishing posts and recent photos through Google My Business.
  • Build trust. You can build trust by rendering excellent services and encouraging your customers to leave an honest review.


 

 3. Get Reviews and Respond to Questions

Customer reviews highly impact the choice of other consumers. A business listing with 4-star ratings and great reviews will likely get picked rather than those without reviews.
 
Google also knows this; that’s why they also consider customer reviews and ratings in ranking Business Profiles. 
 
So, start encouraging your consumers to leave a review and solid rating. You can do that by:
 

  • Simply asking them to. Research suggests that 62% of customers will leave an honest review when asked. So don’t hesitate to do so through email, text, or in-person conversation.
  • Make it convenient by sending the review link to them or posting it on your social media accounts and website. You can also generate a QR code and post it in your physical store.
  • Respond to reviews, even to the negative ones, so customers will see how transparent you are as a company. Also, this is an excellent opportunity to include relevant keywords in your responses.
  • While you’re at it, make time to answer user questions and queries. Bring them the information they want because, more likely than not, it’s one of their deciding factors in choosing a store.

 

 4. Review Key Insights

Lastly, do not forget to check the Insights sections in your Google My Business dashboard. It provides you with the analytics part of your Business Profile. There, you can view customer actions (e.g., the number of users who visited your website or clicked for directions) and local SEO performance.
 
Further, you can see what keywords or queries were typed by users to find your business listing. Also, you can view how your photos and profile are faring against other competition.

 

What to Look for in an SEO Provider

SEO Is Essential for Your Business

Around 90% of people only go through the first page of Google search results. What does this mean? It means if you can find an SEO company that knows what they’re doing, they have the potential to help your business reach new heights.
 

How to Find the Right SEO Company

Finding the best SEO company can be more complicated than it appears at first glance. The first page of Google is full of companies that claim to be the “best SEO company in x location.” 
 
Unfortunately, it’s hard to find a company that lives up to its promises and without breaking Google’s rules with bad SEO (which would ultimately hurt your business). 
 
So here’s how you can find the right SEO firm for your business:
 

  • Rather than relying on Google to make your pick, talk with your friends and business partners to find the best SEO firm. 
  • After you’ve narrowed down your choices, evaluate whether you’ve set clear goals.
  • Next, create KPIs  (key performance indicators) to measure those goals.

 
Choosing a firm that knows how to effectively communicate regarding your KPIs is crucial for a long-lasting and effective partnership.
 
The most important thing though is don’t mistake SEO for a buzzword. SEO is a process that can make or break your brand. So it’s essential to find the right SEO company. Let’s go into more detail about how to do that below:

 

 1. SEO Is Not Easy

SEO is difficult, which means it’s often misunderstood. This misunderstanding can lead to less knowledgeable people talking about it in abstract terms – as if it’s magic. If anyone claims that they have a unique insight into Google’s algorithms, or if they heavily emphasize the mystique surrounding SEO, then they are probably not honest actors. 
 
Good SEO practices require the following three things:
 

  • In-depth knowledge of how the search engines function
  • Attention to detail
  • A willingness to adapt and make constant changes. This is necessary because Google’s algorithms shift on a near-weekly basis.

 
Also, taking shortcuts such as cloaking, purchasing links, and stuffing in keywords will result in search engines demoting your site. These techniques are known as Black Hat SEO and they violate the search engine’s rules. When Google’s bots learn that someone is utilizing these methods, they lower the website in the search rankings, decreasing the amount of organic traffic the website receives.

 

 2. Layout Clear Goals and Choose a Firm That Can Help You Accomplish Them

First things first, don’t hire an SEO firm if your only goal is “increasing organic traffic.” Organic traffic can come in many different forms, so increasing it doesn’t automatically mean your revenue will increase. Ranking for unrelated search terms won’t do your business much good, either.
 
To avoid any unintended results, you and your team should plan out exactly what you’re looking to achieve with SEO. Here are some common goals: 
 

  • Do you want to boost your product sales by ranking for specific keywords? 
  • Or are you trying to reduce your website’s bounce rate and increase conversions? 
  • If it’s about increasing ad revenue, then would you prefer to have a wider audience or a more tight-knit community that spends more time (on average) on your website? 
  • Or perhaps you want to build your own social media following, create sponsored content, or engage in other activities that go beyond just SEO.

 
Regardless of which SEO firm you choose, be sure that you know what you’re looking for and the services you’ll need in order to succeed.
 
Woman sitting down on smartphone

 3. Find an SEO Firm That Aligns With Your Goals

After you’ve laid out your objectives and limited your choices to just a few firms, you’re almost there. You must ensure that the company you work with can clearly map out your progress along the way. In other words, what is your definitive end goal for ranking for those particular keywords?
 
Before settling on an SEO firm, it’s essential that you and the company are both on the same page with your KPIs. These metrics can be applied to nearly any part of your business. They can also refer to different aspects of SEO. For instance, a business with the latest product will have different goals than an older business with a more established customer base.

 

 4. Prioritize the Right KPIs

Speaking of KPIs, they can go much further than is necessary. Basically, it’s easy to get lost in all that data if you don’t narrow down your focus. And you don’t want to waste time and resources tracking the wrong KPIs. Therefore, it’s essential that the SEO firm understands the most valuable metrics for your business and condenses the data into easily digestible information. 
 
Here are some KPIs that are important for most businesses:
 

  • Page loading times
  • Website cleanliness (Google Bot crawling)
  • Ranking of different keywords
  • Conversion rates
  • Organic traffic

 

 5. Ensure That Your SEO Firm Is a Good Communicator

While you should have access to the same tools that they use to measure KPIs – Google Analytics, SEMRush, Google Search Console, etc., you still probably won’t have the time to analyze all available data. That is why you should work with an SEO specialist team you can trust and easily communicate with.
 
There is more to KPIs than that. Basically, there is an abundance of data that’s easily available to you, so it’s easy to get lost in it and waste time tracking the wrong KPIs. What this means is that it’s essential for your SEO firm to understand what metrics are most important for your business. That way, they can present that information to you in a way that’s easy to digest.
 
Remember that SEO is a long-term process, which means you could be working with this firm for many years. Even if you intend for the partnership to be a short or temporary thing, meeting your organic website traffic goals will still take patience, time, and a good working relationship.

 

 

 

 

 

What Makes A Great Landing Page?

A converting landing page is the cornerstone of any online business. No matter how good the content is and how well optimized the ads are, the bounce rate is bound to increase without a good landing page. 
 

The layout needs to be flawless and easy to navigate. The landing page needs to grab the attention of visitors and convert them into leads.
 

So, let us discuss a few tips to make a great landing page.

8 Tips To Make A Great Landing Page

Tip #1: Clean and Organized Design

The main aim of a landing page is to increase the conversion rate, and to do that, it must be well organized. The overall design of the landing page has a massive impact on visitors. A cleanly designed landing page makes it easier for customers to navigate across the website. They should be able to go from one portion of the page to another in a hassle-free manner.
 

A good landing page needs to have eye-catching colors. For example, a contrast between the color of buttons and the background of a landing page provides an attractive look.
 

Short-form landing pages work best for minor purchases. A recent study shows that a gym chain could boost sales by a wide margin because they used a shorter landing page.

 

Tip #2: Implement Minimalism

Too many elements present on the landing page confuses visitors. Display only minimal information that is needed to increase the conversion rates.
 

 It is good to use bullet points to arrange all the essential points in an orderly manner. Important headings can be highlighted. Visitors also prefer to see numbers. So, using numbers to mention relevant discounts and promotions will boost sales. 
 

Only when the visitors are interested in knowing more about the product will they scroll down for it. So, make sure to display the extra information only in the lower portion of the landing page.
 

Only the critical points need to be placed in the upper part of the landing page – that will help to boost the landing page. 

 

Tip #3: Use Trust Signals 

An effective landing page makes use of trust signals. Trust signals will reassure visitors that the website is trustworthy and branded. Often, a trust signal is little more than some well-designed logo. Testimonials also act as trust signals. Some websites even display the “Like” button that shows the number of likes the brand has on social media platforms. Even trust badges such as “Fortune 500 Company”, “DELL certified,” and “Verisign secured” are useful and powerful tools that act as trust signals.
 

The purpose of trust signals is to assure a customer that they have made the right choice when buying the product. They can also help show that the retailer belongs to a particular trade union.
 

Person on smartphone looking at hotel landing page

Tip #4: Mobile-optimized Landing Page

A significant population across the world browses through eCommerce platforms on their mobile phones. Thus, a vital requirement of a good landing page is that it must be mobile optimized.
 

The bounce rate of a site whose landing page is not mobile optimized is bound to suffer. Mobile optimized sites need to be compelling enough to entice visitors to take action.
 

 As per recent research, even after using a responsive theme, the landing page elements were designed for its desktop version. Flashy graphics and designer fonts occupy excessive space in mobiles, which may slow down the loading time. To avoid motion at a snail’s pace, use streamlined navigation for your mobile-optimized site. Otherwise, a slow load time will decrease your conversion rates. Also, pop-ups, forms, etc., may be used to attract the attention of the visitors.

 

Tip #5: Use An Attractive Headline

The headline of a page has to grab the attention of the visitors immediately. It needs to be concise but compelling. A maximum of ten words should be enough for a headline.
 

A short, to-the-point, and catchy headline will help the visitors get to the point immediately. The purpose of these headlines is to tell exactly what services the brand intends to provide.

 

Tip #6: Use Persuasive Subheadings

If a heading draws people to a landing page, a subheading should be what makes them stay. An appropriate subheading is strategically placed below the heading. It needs to be a bit more detailed and persuasive than the heading. If the visitors find that subheading does not enforce what the heading talks about, they will not hesitate to bounce back.

 

Tip #7: Use Images Wisely

Visual content is an essential requirement for designing impressive landing pages. Psychology states that the human brain processes images much faster than text. A landing page without pictures will not leave much impact on the human mind.
 

However, make sure not to use too many images. A blend of content and relevant pictures should do the trick. 
 

Check for the following characteristics before displaying the pictures on your landing page:

  •     The images should be optimized
  •     The primary purpose of an image should be to grab the attention
  •     The image needs to be relevant to the website or product
  •     Premium quality images should be used

 

Tip #8: Be Honest

The search engines crawl through landing pages regularly to understand the services the brand offers. They promote only those websites that are genuine and reliable. Make sure not to make any false claims.
 

Do not promote camping products and land the visitors on a page about cycling. Both the visitors and the search engines will disavow the website leading to a fall in its rankings.

 

Final Words

The main aim of any landing page is to convert visitors. Displaying too much of anything will increase your bounce rate and decrease your conversions. So, make sure that the landing page contains a blend of everything essential. Follow the tips mentioned above to make sure that your landing page is worth the visitor’s click.

 

 

 

 

 

 

How to Prepare Your Digital Marketing for the New Year

Digital marketing has drastically changed this year due to the COVID-19 pandemic. As we approach another year, you need to note these changes and consider them when charting your new digital marketing game plan. By looking at the critical facts and anticipating another wave of possible changes, you will be closer to implementing the best marketing strategies.
 
Planning takes a lot of work, and implementing is even more difficult. But with your wise decisions supported by carefully considered factors, you are for sure on the right digital marketing path. In this post, you’ll get to see how marketing evolves on a strategic level and what specific trends you need to look out for next year.
 
To develop an effective plan, contemplate how your short-term goals can influence your business in the long run. Focus on the importance of statistics, research, trends, and data to grab opportunities when strengthening your digital marketing strategy.
 
Here are a few tips on how to prepare your digital marketing for the new year:
 
 
 1. Determine Your Goals and Objectives

Knowing what you want to accomplish ensures that you won’t get lost while achieving your objectives. Marketers are more likely to get stuck at a certain point when there isn’t a clear set of goals and objectives.
 
Evaluate the results of your annual performance and use them to create a more effective plan and strategy. Since digital marketing is evolving quickly, what may be good and useful today can quickly become outdated and not work at a future time.

 

 2. Provide a World-Class Customer Experience

Customers keep on coming back when they have a seamless experience with your service. This helps you build a positive business culture, making people feel important and satisfied. But the question is, how can it be possible to gain customers even without convincing them?
 
The answer to that question is the quality of service you will provide. With that being said, you have to make sure you keep an eye on website optimization first.

 

  • Make access convenient and friendly – More and more people are using mobile devices. When it comes to searches, you have to make sure that your website allows mobile viewing.

 

  • Add a chatbot to your website – Chatbots are available anytime to answer queries from customers. It has been proven to be very efficient and cost-effective.

 

  • Optimize voice search – This is another convenient way to help customers with their concerns. It is practical and helpful, especially for busy people who have no time to do text-searching. It would be best to have an updated Google My Business profile to ensure that your business is optimized for voice-based search. An updated GMB profile means your business will be included in Google results.

 

 3. Widen Your Social Media Presence

Get a feel for what resonates most with social media audiences by publishing a compelling set of topics. It is challenging to boost your social media presence when you don’t have many followers yet. This limitation can be remedied because there are tools for different platforms to help you spread the word about your business. These include tools such as Facebook Insights and Instagram Stories. In Facebook Insights, you get to know the statistics about your posts’ interactions. You can then determine where your audience comes from. Meanwhile, Instagram Stories are perfect for showing customers why you have a relatable brand.
 
Another way to reach your target audience is to hire influencers. Look for influencers who have followings that are likely to be interested in your products and services. These influencers don’t need to have millions of followers, as it won’t be cost-effective. Micro-influencers are best for this arrangement since they have a hold on a specific market niche.
 
Digital marketing team looking at computer and one person pointing at laptop screen

 4. Increase Traffic Using Quality Inbound Links

Inbound links are backlinks or hyperlinks that connect one web page to another. Link building is a great way to improve search engine ranking. Never overlook the importance of an inbound link if you want to rank on search engines and be at the top spot. Just always remember that what counts here is the quality of inbound links and not quantity alone. An authoritative or recognizable website can help you meet this goal since most people trust a reputable website that produces high-quality content. High-quality content is considered such when it’s relevant, unique, and creative.
 
 

 5. Consider Video Advertising

Videos are compelling when they have creativity. It can influence and persuade many people about their buying decisions. Having a video advertisement gives you a chance to tell your story and build a connection with prospective clients. The cost can be high when producing videos but rest assured that the benefits will exceed the expenses when it fulfills its purpose.
 
 

 6. Consider the Effects of Adblockers

Ad blockers filter out advertisements, whether it’s paid or organic. Many internet users rely on these blockers to avoid being bombarded by multiple ads. Given that, if you are running a pay per click campaign, users surely won’t see your ads. Regardless of how well designed and intelligent your marketing strategies are, it’s of no use when people won’t see them. To resolve this, you need to think of another way to reach your target audience by exploring other marketing channels. For instance, email marketing will bring you closer to your prospective customers. In this highly personalized method, you obtain a higher return on investment and reach a wider channel.
 
Marketing tactics are changing, and the best way to keep up is to be incredibly flexible. In order to become successful, there’s a need to adapt to change and be open to continuous improvement. The methods you have created during a calendar period might not suit the new trends in the next calendar year. So, don’t settle too much in your existing strategies. Try to assess and, if necessary, reinvent. The progress that results from well-planned digital marketing drives the whole industry forward.
 
Need help managing your digital marketing efforts? Reach out to us today and learn more about how Salt Rank can help your business grow online!

10 Obvious Signs That Your Website Needs to Be Redesigned

In this era of internet marketing, your website is the face of your brand. However, long gone are those days when just having a website was enough. Now, you need to stay up to date with the latest trends and user habits.

 

But, how can you know that your website needs a redesign? Click here to find a few common reasons behind redesigning your website.

 

The online market is filled with brands competing in a cut-throat competition. In such a scenario, having an outdated website can negatively affect your sales. Hence, it is vital to catch the obvious signs that your website needs redesigning.

 

Ten obvious signs that your website needs redesigning are as follows:

 

Sign #1: Slow Page Loading Time

In this fast-paced life, nobody has the time or even patience to wait for a slow page to load. According to a recent study, if a page needs more than three seconds to load, visitors bounce back from it. If your load speed is slow, then your website needs to be redesigned.

 

Sign #2: Higher Bounce Rate

A certain percentage of people leave the website after viewing the first page. They do not even view the subsequent pages. This percentage is known as the bounce rate. This happens mainly because they do not find the design to be appealing and face problems while navigating across the website.

 

Several tools are available online to check the bounce rate of a website. If your website’s bounce rate is found to be higher than usual, it needs to be redesigned.

 

A high bounce rate affects the visibility and ranking of any website. Reputed search engines, such as Google, do not show any website with a high bounce rate on their SERPs.

 

Sign #3: Poor Conversion Rates

The primary purpose of a website is to convert visitors into leads. A low conversion rate is a sign that the website needs to be redesigned. Redesign it in such a way that it drives conversions. Be sure to include call-to-actions (CTA’s) to direct the visitor where you want them to go.

 

Sign #4: Lack Of A Customized Home Page

Businessmen follow the motto, “The first impression is the last impression.” A customized home page attracts a lot of customers. It creates an excellent first impression. 

 

Nowadays, the world of business is dynamic. If visitors find that your website lacks a customized and vibrant home page, they will step back from it.

 

A dull and monotonous home page is not good for business. So, businesses need to redesign their website if their home page is not tailored to their audience.

 

Website design across multiple devices, desktop monitor, laptop, tablet and smartphone

Sign #5: Not Mobile-Optimized

Statistics reveal that three out of every five users use their smartphone to browse through websites.

 

If a website is not mobile-friendly, its SEO rankings will fall. To make a website optimized for mobile, people need to pay attention to its fonts. All the news feeds and other information needs to be legible across devices. Also, the content needs to be visible on the mobile screen and must be concise.

 

Animations and videos need to be kept to a minimum since they slow down the page load time. In turn, the images need to be optimized to increase mobile optimization. All these factors will contribute to better conversion. So, mobile-optimization is one of the most vital elements of a website.

 

If any website is not mobile-optimized, it needs to be redesigned immediately. The website needs to have a dynamic layout that adapts to the design of mobile devices.

 

Sign #6: Obsolete Content

The content of any business is likely to change over time. Evolving is the key to any business. A company may deal with more products; it may diversify or expand, its contact details or venue may change. All this information needs to be updated on the website.

 

The obsolete content needs to be replaced with up-to-date information. So, If there is no way to rectify the outdated information, the website needs to be redesigned.

 

Several content management tools are available in the market. Even people who do not have any coding knowledge may use these tools to edit the obsolete images. Updated content improves the quality of the overall website and generates a lot of traffic. It also contributes significantly to improving SEO rankings.

Sign #7: Outshining Your Rivals

The prime motive of a business is to beat their rivals. So, it is crucial to keep tabs on competitors’ websites. If your rival business parties have a more functional and better-designed website, they will have more visitors.

 

Web designers aim to build a website that functions better than competitor brands. All the businesses try to focus on doing better business than their rivals. A well-designed, content-rich, and functional website is the key to any business.

 

So, if your business rivals have a better website, you need to determine why their website is better. Then, web designers need to redesign your website accordingly.

 

Sign #8: Ineffective CTA

Every website needs to have a compelling CTA to drive sales. CTA stands for call-to-action. It tells the visitors about the next steps they should take to do business transactions with you.

 

The business owners need to pay attention to the CTA of their website. Changing the text, shape, and color of the CTA may affect its performance. If only a handful of visitors are following the CTA, it is time to experiment with a new CTA. The website needs to be designed accordingly with a new CTA.

 

Sign #9: Confusing Navigation

When visitors browse through any website, they expect navigation to be easy. Navigation affects all the aspects of the website’s performance. If the website is difficult to navigate, they will not do any business transactions with the organization.

 

Instead, they would go to your competitor’s website, which may have lesser content, but is easier to navigate. The visitors expect to find their content within a few clicks of the mouse or taps of the mobile screen.

 

The moment navigation becomes too difficult or confusing, the rate of conversion dips, and your bounce rate increases. Nobody has enough time to figure out how to navigate it. So, if the website is confusing to navigate, it needs to be redesigned. 

 

Sign #10: Broken Links

Every website contains a few important links. The moment the visitors click on the links, they get redirected to a relevant page. On the other hand, if they click on a broken link, they will be relocated to a page showing a 404 error.

 

Broken links affect the rate of conversion. If any website receives complaints about a broken link, it needs to be redesigned immediately.

 

Conclusion

 There are numerous factors and signs that can indicate a website redesign is in order. With an outdated website, the possibility of the integrity of your business being compromised are high. Thus, look out for these signs and redesign your website as soon as possible.

 

In need of a website redesign or need a second opinion? Contact Salt Rank today for a free consultation! Our professional team of web designers is here to help your company look it’s best and thrive online.

 

Tips for Promoting your Small Business on Social Media

The digital world is thriving, and social media has been a primary advantage for every business’ marketing strategy. Whether or not you’re a small business, you need to be on social media.

Social media is one of the most significant aspects of digital marketing. You can quickly promote your brand, products, and services. Also, by using social media for your business, you can grow a loyal following, interact with future and current customers, and generate conversions.

As a small business, social media marketing can be overwhelming. Luckily for you, you can implement proven useful tips to achieve your business’s social media success. 

1.   Choose the Right Social Media Platform

Social media is a vast market, and choosing the right platform for your business can be challenging. But, it’s worth the effort you put in if you focus on your marketing goals. The best thing to consider is to start with one account first, be sure to keep in mind where your target audience spends their time. Then you can build up your brand voice and trust before you hop on the other social platforms. Not sure where to start? Below are some of the social media platforms you could quickly sign up on to promote your business.

 

  • Facebook: Perfect for small business owners, Facebook is a great platform to connect to a diverse audience in various niches. In promoting your business on Facebook, you can share different content such as infographics, videos, inspirational quotes, and snippets from your blog or website.

 

  • Instagram: If you prefer more visual content, Instagram would be the best choice. Entrepreneurs and influencers use it to grow their following by interacting with posts, polls, and appealing stories. Also, Instagram has a Shoppable Posts feature that you can use to sell your products.

 

  • Twitter: Ideal for sharing news and information. Twitter allows you to communicate with your fans and customers easily. It’s also a great way to grow your business and reach a broad scale audience.

 

  • Pinterest: A great source of organic traffic, Pinterest is also a visual search engine and is perfect for visual offerings. In using Pinterest, you want your graphics to be appealing to reach more clicks. To do this, you can use Canva in editing your images and make sure to link it back to your website to gain more traffic.

 

  • LinkedIn: Best for B2B, LinkedIn is where most professionals hang out. It has the same features as Facebook, though it’s presented more formally. An effective way of posting on LinkedIn is sharing long-form content such as industry news, research, and company updates.

 

  • Youtube: One of the leading platforms and 3rd most visited website worldwide, according to Grow. Youtube is perfect for expanding your business using content-rich videos to grow your brand and reach more audiences.

 

  • Tiktok: Known for its new marketing techniques using innovative videos and hashtag challenges, Tiktok is not just exclusively for entertainment. It can be a great choice to promote your business and grow your brand awareness. For practical use, you can join in related communities by creating user-generated content.

 

2.   Be Consistent With Your Brand

When you’re posting content on your business page, you want to make sure that it aligns with your branding strategy. The design, fonts, specific colors, and inspirational thoughts are a great way to represent your brand. You don’t want to post silly memes and unrelated topics that will confuse your audience.

 

3.   Visualize Your Ideas

Using visuals in your content is essential to draw attention, improve engagement, and stand out. As I’ve mentioned before, Canva is one of the best free tools you can use to create appealing graphics and images, even if you’re not a pro designer. It has thousands of free templates so you can start designing with little to no effort.

 

4.   Humanize Your Brand

Adding personality to your brand makes it easier for your audience to connect over ideas they can easily understand. People don’t want to respond to a faceless organization. Instead, they want someone whom they can trust. Another excellent way to humanize your business is by sharing your brand’s story and behind the scenes to show your audience that you’re human.

 

5.   Don’t Just Promote to Sell

Promoting your brand is essential, but you want to make sure that you have another purpose besides selling and earning. Your business is meant to help your customers, whether it’s a product or service you’re offering. This way, you’ll provide value to your customers, and at the same time, earn through your efforts.

Close up of hands on laptop with share, like, and comment bubbles popping up

6.   Make Engaging Posts and Respond to Your Customers

In social media, the way you write your post and caption is the key to boost engagement. The more people who interact with your post by liking, commenting, and sharing, the more your brand awareness will increase. To effectively create engagement, you can host giveaways, run contests, create polls, ask questions, and don’t forget to respond to your customers.

 

7.   Keep Track of Your Social Media Metrics

Your social media metrics are crucial to measuring how well your marketing strategy is performing. By keeping track of your post’s impressions, clicks, shares, referrals, and conversion, you’ll know how to set up your goals to improve your content. Ultimately, keeping track will let you know what activity or ideas you need to add to successfully run your campaigns.

 

8.  Perfect Your Timing

Many marketers say timing is everything when it comes to social media success. Well, it’s true!

In posting to your social platforms, it’s best to consider your audience’s different times and when they usually get more involved. Each social platform has its own high and low traffic times. So, having the perfect timing to execute your post is essential to reach a bigger audience and achieve your marketing goals. To do this, you have to do a lot of research, conduct some experiments, and use a scheduling tool to make your strategy easier. A good place to start is the platform Insights so that you can see when your audience is typically online.

 

 

9. Keep Your CTAs Clear

A call to action (CTA) is essential for your social media marketing, website page, and email. Your CTA helps to persuade your audience to take the next step you want them to take. It should usually be located at the end of your content or ad, and it should invite your readers to do something that sparks their interest. Whether it’s to learn more from your website, view a video, buy your products, or enroll in your free course, your CTA should be clear for successful conversion.

 

10. Invest in Paid Advertising            

If you’re not yet using paid social media advertising for your business, you’re missing out on possible customers. Investing in this paid advertising will help you amplify your reach, enhance your targeting, maximize your content marketing, and gather market insights that are crucial in growing and promoting your business online.

 

11. Use Hashtags Wisely                

Hashtags play a significant role in promoting your business on social media. It encourages users to look for specific information from a particular niche in a sea of other content. Adding hashtags for your business varies with each social platform. With proper use, it will increase your engagement, attract more followers, and help strengthen your brand image.

 

12. Keep an Eye on Your Competitors                

Knowing what your competitors are doing on social media will help you build valuable insights and grow inspiration for your marketing strategy. You don’t want to copy them, but it’s best to monitor how you as a brand could modify yourself and stand out from the competition.

 

13. Be Active and Have Fun!          

Being active on social media is the key to your successful business. You don’t want your audience to wait for ages to see what you’re up to. Instead, you want to make a consistent effort in posting to your socials. Suppose you’re having trouble staying active on social media. In that case, there are helpful scheduling tools such as SproutSocial, Hootsuite, and CoSchedule to quickly improve your content planning. Or, you could always hire a professional team, like Salt Rank, to post and monitor your social media platforms. Lastly, have fun and love what you’re doing!

 

How to Use Video to Promote Your Business

Making a gorgeous video for your business takes resources, time, and skill. Regardless of whether you’re creating the video in-house or with a team on the outside, the video creation process can be time-intensive and costly. The worst part is that many people overlook the key ingredient – the promotion strategy, after putting all of that effort into making the final product.
 
It might be the case that you’ve gotten good at promoting your blog posts – but video promotion is a whole different ball game. Of course, it’s a known fact that video marketing is extremely effective. In fact, if you just stick a video up on your landing page, you can increase conversions by as much as 80%! So it’s worth the time, but you must make the effort of driving people to find and watch your video.
 
Below we’ve outlined nine video promotion ideas for getting more views on your videos. With these tips, you’ll know that your effort to produce beautifully made videos won’t go to waste.
 

 1. Don’t Forget to Smile!

 
The video thumbnail is crucial in determining whether or not someone will click open your video. The fact is, more often than not, people do judge a book by its cover, which means that your video should give the best first impression possible.
 
The best way to ensure that people will play your video is by including a smiling person making direct eye contact. The simple reason for this is that people relate to other people. A picture of a smiling person is more compelling than a bunch of dull text on a book cover, and the same principle applies to video thumbnails.
 
By including a smile on your thumbnails, you’re likely to get more clicks and plays.
 

 2. Do a Twitter/Facebook Video Campaign

 
The best way to get people to check out your video is to offer some kind of freebie. The ideal place for doing giveaways is social media. People will freely spread the word for you and create hype around your giveaway. This will result in more people visiting your landing page and getting more plays on your video.
 

 3. Create Share Buttons in Your Video Player

 
Everyone knows how effective social media marketing is. Many marketers begin and end every single day on various social media websites. This might not make every marketer happy, but it’s the way things are, so you must make sure that your video can be shared easily on social media.
 
Finding a video player (such as Wistia) that includes a share button is a good idea. That way, interested people can share a link to your video directly from the video player.

 4. Ask people to like and share your video

This might seem like an obvious point, but people often underestimate how powerful liking and sharing actually are. Liking is good for the algorithm and for social proofing.
 
As for sharing, even if you just ask your close connections (like family and friends) to share your video, you never know whom they are connected to.
 
The bottom line is that a share can go a long way, so don’t limit yourself to who you ask!
 

 5. Link Together Your Email Marketing With Your Video Marketing

 
Video is a potent ingredient in the email marketing recipe for success. According to the data from Animoto, just putting the word “video” in your email subject line can:
 

  •         Boost your open rates by 19%
  •         CTRs by 65%
  •         Can limit the number of people who unsubscribe by 26%

 

Hand holding smartphone in front of laptop on social media with social media bubbles coming out

 6. Invest Into Video Promotion on Social Media

 
Most of these tips have been given with frugality in mind. Now let’s talk about making use of some of that pocket change you’re carrying around. Putting some money towards your video marketing strategy is always a good idea, especially when you do it on social media.
 
Advertising your videos on Facebook and Twitter isn’t that expensive. Furthermore, your promotional campaign could be a great success if you pay attention to your campaign and audience settings. Success with video promotion is defined as getting the right people to your content and receiving a fantastic ROI. 
 

 7. Make Your Video Part of an Event

Many of us have had experience sitting through dull speeches at industry events. Most of the time is spent staring into space or keeping busy on our smartphones, trying desperately to stay awake. However, it’s actually even worse for the speakers.
 
As a speaker, if you see that your audience isn’t engaged, you’ll likely become more and more nervous.
 
An excellent way to overcome this is by playing a video.
 
A video would be beneficial for two reasons – one, it gives the speaker a break, and two, it provides the audience with a break from listening to the speaker the entire time. Even the most outstanding speakers at TED talk conferences employ videos during their speeches. Videos allow their audience to “recharge” their attention for the next portion of the speech.
 
It doesn’t matter how engaging the speaker is; playing a video during industry events will always be beneficial. So why not fit your video marketing into it? It’s the perfect opportunity for you to reach your target audience.
 

 8. Twitter Tip – Put Your Video Front and Center

 
This means pinning your video tweet to the top of your personal (or company) Twitter feed. This will ensure that your video won’t get buried under the constant barrage of new Tweets. It will also bring more engagement to your valuable video tweet.
 

 9. Don’t Forget about Online Communities

 
Social media can end up taking all of our attention, so it’s worth mentioning the value of sharing your videos with online communities. These communities can also exist on social media. For instance, your industry might have a significant presence on Reddit, Twitter chat, or a LinkedIn group.
 
So don’t forget to engage with these communities and spread your video content whenever appropriate.
 
When is it appropriate? Whenever you happen to be part of a conversation where someone is experiencing problems or struggles, and your video fits into that somehow. You should then share your video with them, and it will assist them in the most engaging way possible. 

 

What you Need to Start a Business Blog

A lot of businesses are at risk of being obsolete. One cause of this is their lack of presence online.
 
Now, this may seem a threat at first. But if we were to view this statement in a whole different light, we may notice that it is actually a call for us to make sure our businesses stay relevant in times where the internet is widely used.
 
One thing we notice in most successful businesses is that they make sure they dominate online content. Companies like Apple, Amazon, and Alibaba have marked their footprints in the roster of successful companies. The secret behind that may lie in how they were able to develop their presence and their brand name online.
 
By doing so, they have managed to have people talk about them online, keeping their names relevantly fresh even in the simplest of conversations.
 
What we have to understand about the internet is that it is now a major game-changer in terms of regulating fora, discussions, and other means for communicating – this is where you want to be.
 
Therefore, developing a Business Blog will be one of the best decisions you will ever make to bolster your business. Eventually, it will help you to get people talking about your business more. This will also help you widen your reach even further to other potential customers.
 
But first things first. What will you need to start a business blog?

 

The Gift of WordPress

WordPress is a good starter platform for setting up your Business Blog (at least, in its beginning parts). It has two options: the free domain and the paid domain.
 
A Free WordPress domain would look like this: www.yourwebsitename.wordpress.com
 
WordPress.com is best used if you are currently at the point where you have just begun introducing your company online. It helps to have a quick start-up for your business blog to get your business descriptions online as early as possible: what your business is about, what services you provide and offer, and other details. However, using WordPress’ free domain will have limits. For one thing, you will not be able to sell directly from the website.
 
Other platforms include Weebly, Drupal, and Joomla. Just like WordPress, they also provide free services for establishing your very own website to host your business blog.
 
In order to make an upgrade and enable monetization for your blog (aka, enabling your website for online sales), you will have to invest in a paid domain via an annual subscription.
 
A paid domain will look like this: www.yourwebsitename.org
 
WordPress.org is the best upgrade you will make for your business blog because, for one thing, you are now hosting your very own website compared to when you were using WordPress.com. Self-hosting your website also enables you to engage in online sales and open up your website for affiliate marketers and advertising companies.
 
Other paid web hosting platforms include NameCheap, 1&1, and GoDaddy. Explore their paid hosting programs to suit whatever needs you may have in terms of maintaining your website 24/7.
 
Now, let’s go to designing your website.

 

Choosing a Website Theme

WordPress provides its own set of themes for free, although some of them will require paid domain subscriptions before availing. WordPress Theme Directory and Theme Forest will aid you in choosing the right design that best represents your business blog.
 
However, you will need to pay attention to the following:

  • Does it fit well with my chosen audience?
  • Does the design represent the nature of my business?
  • Is the theme accessible to various devices (e.g., mobile phones, personal computers, laptops, tablets)?
  • Does the theme come with a public forum or any form of customer support to address various issues I might encounter?
  • Does the theme provide me with a comprehensive roster of options for customization purposes?

 
Person working on laptop with pieces of paper with wireframe and smartphone with wireframe

 

Developing Your Content

Now that you have a well-designed website for your business blog, it is now time for you to plan and develop content.
 
As the saying goes, the best way to make a sale is to love your product. Building on that premise, you need to be able to translate your own interests into something that will pique the interest of your potential customers. Providing a narrative for all the applications of the product you are trying to sell is basically what a business blog is all about: talking about your products and services.
 
Therefore it is essential to find your voice: you do not necessarily have to be a good writer to make good content. What is important is how you manage to stay genuine while writing.
 
Brainstorming your topics is a good approach for planning your content as well as scheduling their releases. You can write about the benefits of your product, or have someone review them and publish it directly onto your business blog. In that way, you will be able to widen your influence online and establish new connections along the way. The more people who buy from your online store, the more people would want to write about your products. The more people who wish to write about your products,  the more people would get attracted to buying it.
 
In the long run, you would eventually develop a community of loyal customers continuously talking about your product and encouraging other people to buy from you. At that point, you are already having your customers help you promote your business online.

 

Discoverability and Networks

Now comes the technical part.
 
To ensure that your content can be seen by more people online, you will have to pay attention to optimizing your website to make it more searchable online. Search Engine Optimization (SEO) pays close attention to words you are using in your content. For example, if you are selling coffee beans, what other words can be tied up to that? And what would people most probably have to type in on their Google search bars to find you? Researching keywords is part of optimizing your website to rise in the ranks of Google search results.
 
Doing keyword research and integrating them in your title, some parts of the body, and the conclusion will prove essential (and by far the most laborious task you might do). You have the option to hire SEO experts and content writers to work on your content, or you could enroll yourself in SEO courses.
 
A good SEO strategy will increase the likeliness of your business blog to appear more often in Google searches. By doing so, you can meet people you would want to do partnerships with to grow and expand your business.

 

Let’s talk about your business

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