Address :
2300 Main Street, Suite 900,
Kansas City,
Missouri - 64156
USA.
Tel : 816-533-4417
Email : contact@saltrank.com
salt rank $$$

What Is Evergreen Content And How To Create It

Are you looking to immortalize your content? Then creating evergreen content should be part of your content marketing plan. Written and visual content pieces should be made fresh, sustainable, timeless, and relevant to pull in leads organically. Hiring the best SEO services can sprinkle the right magic dust for your content.
 
Regularly putting out content might not be enough, so a mix of time-sensitive and evergreen content can provide generous link juice and leads to your business. Evergreen content alone can give you value that compounds and remains consistent over time.

 

What Is Evergreen Content?

Anyone can benefit from creating evergreen content. If you are a blogger, influencer, coach, small business, or entrepreneur, creating high-quality evergreen content with the best SEO services keeps you on top of mind.
 
Evergreen content has a value that remains over time. It’s not time-bound or seasonal. In fact, with the right marketing strategy in place, having evergreen content will help you gain leverage or traction in your business. You are bound to draw in more leads into your business for months or years to come.
 
Evergreen content topics aren’t time-dependent. More so, the content of this type is expected to be so superior in quality that it becomes a resource or benchmark for related types of content. 
 
The content isn’t specific to a niche or industry. The topic contains evergreen information or steps or could have improvements over time with new technologies and trends, but the basics remain the same.
 

Benefits of Creating Evergreen Content

Increase in Traffic and Leads

Evergreen content provides you seamless and consistent traffic that could even increase over time. With an evergreen content strategy, you create layering to generate new and ongoing traffic and leads. While time-sensitive content would have peaks or a sudden gush of views or traffic, it could wane or die down over time. With that being said, evergreen content is a priority, especially if you are looking to grow your visibility, engagement, and sales on a long-term basis.

 

Longer Shelf Life

One of the apparent benefits of evergreen content is that it has a longer shelf life than time-sensitive content topics. This is because the topics are regarding fundamentals that do not or change very little over time. With immortalized subjects, there is no need to create content out of these topics constantly. All you have to do now is repurpose content to different social media channels. Most of your target audience would be beginners to medium users who would always go back to your content or website because you have helped them learn the basics.

 

SEO-Friendly

Perhaps the best benefit of using evergreen content is the fact that it is suitable for SEO. The goal of every business is to rank on top of the first page of Google. With evergreen content, other websites would link back to you, and your content would generate more traffic, making you a trusted site. Google loves to reward trusted sites, and thus, you get to be on top of SERPs.
 
Woman sitting at table typing on laptop
 

How to Create Evergreen Content

1. Choose Evergreen Topics

To create evergreen content, you need to focus on evergreen topics. When researching topics, you need to focus on what your target market or audience would need from your business. What information are your buyers looking for? What are the pressing problems or needs of your consumers?
 
When you try to look into the pain point of your target market, you will see a long list of problems that you can solve. These evergreen topics comprise the basics such as “How to Ease Joint Pain in Seniors” or “How to Bake a Strawberry Cake.”  
 
Of course, topics should be aligned with your niche or your business. It’s also important to inject unique ideas and also recent statistics into your blogs. When looking for topics, you can get ideas from the most popular articles or trends and create blogs about the basics.

 

2. Create the Best Version Available Online

When creating blogs focused on evergreen content, you need to identify the topics that other websites have not explored or discussed. If you can’t find one, you can create a much better version than what is on top of Google rankings.
 
To have better positioning of your brand, you have to create the best version available online. With that in mind, you need to be in a position of power or create blogs with relevant and complete information that your target audience would find golden or valuable.
 
Create content that is top-notch in quality that other websites can link to. To do this, you need to be excellent in research; having references and citations will position your brand to be the best and an expert resource or solution. You can also include personal opinions, which would be great with your branding.

 

3. Align Your Content With Your Brand

Your brand voice should be seen and felt with your content. Evergreen content helps you attract more leads or customers to your business, plus it also helps you reach more fans that will improve brand recall for your business. This is precisely why you need to get top-of-the-line SEO services for your business.
 
Great content will always attract your target market, especially if it’s designed to be aligned with your brand. Write with the audience in mind. This is how you create a memorable brand.

 

4. Update Your Content When New Information is Available

Suppose your evergreen content has included statistics or data that have become old or irrelevant. In that case, you should constantly update content to become fresh and valuable for current and future readers.

 

Create Immortalized Content

The best, cheapest, and most effective way to do marketing is to focus on content marketing. Content marketing has always fueled visibility, awareness, and engagement for many brands. 
 
Big and small brands benefit from content marketing, especially now that businesses have shifted to the digital space. This is what SEO services can do for your business.
 
With evergreen content, you get to grow brand awareness, increase your reach organically over time, and boost ROI. Evergreen content allows you to immortalize your brand with content that never goes obsolete or gets old. If you want to immortalize your content, you can now do that by implementing the evergreen content strategy in your business.

How We Help Senior Living Communities Stand Out Online

In today’s day and age, almost everyone uses the internet to help handle their daily needs, most especially older adults. In fact, surveys revealed that seniors spend 57% of their daily time online, scouting for discounts and looking at articles about retirement and senior life.
 
This means that there’s really a huge chance that seniors or their family members will first do an online search for possible senior living communities for themselves or their loved ones, right? So if you’re not investing in the best digital marketing services to make your senior living website stand out, then what are you doing?
 
Luckily, it’s never too late to amp up your marketing strategies and turn to the digital side to improve your business. One such company that can help you navigate the whirlwind industry of digital marketing is Salt Rank.
 
Whether yours is an assisted living community, independent living, memory care, or retirement facility, Salt Rank is your go-to company for all your digital services needs, and here’s why!

 

Why Digital Marketing Matters to Senior Care Communities

It’s hard enough to build a business and maintain its day-to-day operations without piling in the tedious job of marketing your services. And we all know how important the marketing aspect is to a business. 
 
Businesses grow and expand with the right advertising techniques created by an expert marketing team or agency. One such strategy that you should not ignore if you want a successful business in the 21st century is digital marketing.
 
Digital marketing strategies can help your senior living community get its much-needed presence online to advertise the community itself and the services it provides.
 
Furthermore, digital marketing is the best modern way to reach a wider audience and showcase how you can help seniors get the highest quality of life they deserve. Some of the important reasons why your senior care facility needs the best digital marketing services include:
 

  • To grow your sales and revenue
  • To start marketing to the right audience
  • To establish your brand and message to the online community
  • To build credibility
  • To market your products and services properly
  • To track the performance of your marketing strategies and see what works for your business.
  • To achieve your business goals in a short time and implement the best techniques to see the best results.

Lastly, digital marketing is one of the surest ways to bring in a good ROI so your business can continue serving the lovely seniors in your community.

 

Digital Marketing Services for Senior Living Communities

There are tons of different digital marketing techniques that exist, from lead generation to PPC marketing strategies. So, of course, there’s a different course of action for each business. After all, there’s no one-size-fits-all solution when it comes to marketing.
 
But with the assistance of a digital marketing team with expertise in the senior living industry, then you can rest assured that every advertising tactic implemented will yield the best results for your business.
 
For instance, Salt Rank has already handled and helped a considerable amount of senior living communities to gain traction in the online world. 
 
Moreover, we have ample experience in marketing all kinds of senior living facilities一from memory care to rehabilitative services for elderlies. As a result, Salt Rank already knows what works for your specific audience and what methods can effectively boost the right traffic and turn it into sales.
 
Some of the digital marketing services Salt Rank currently implements into the senior living communities we work with include:
 

    • Website Design and Development – This includes website design and optimizing it to gain online traffic, like SEO (search engine optimization) implementation, making technical adjustments, and conversion tracking.
    • Content Marketing – This refers to creating different content and pages for your website to advertise, inform, and educate your audience. This also includes optimizing each piece of content, so it will appear on the search results page of Google when a user searches for a specific keyword or phrase.
    • Social Media Marketing and Management – Build your brand using one of the most powerful platforms today一social media! Salt Rank performs social media marketing services to build brand awareness, increase customer engagement, and improve lead generation.
    • Pay Per Content MarketingAdvertise your business using the right Google Ad campaigns and optimize them to target the right audience. Convert each click into leads and ultimately turn those into customers by trusting the best digital marketing team.
    • Local SEO – Target the right crowd by investing in local SEO through Google listings, local link building, and keyword research. 

 
Of course, it goes without saying that all these services come with foolproof long-term strategies and management to keep the digital traffic going. 
 
Senior couple sitting on couch looking at tablet

Why Choose Salt Rank?

Many adults turn 65 each day and search “assisted living near me” or “independent living in Kansas City.” Each day is a golden opportunity to gain traffic and customers, so make sure to get your hands on the best team of marketers to handle your digital marketing service needs.
 
Choosing a dedicated marketing agency is of vital importance. With hundreds out there, here’s what makes Salt Rank unique and trustworthy. 

1. Expertise in the Senior Living Industry

We operate based on the decades of experience we have gained from working with numerous senior living facilities. So it’s safe to say that we know what works and what doesn’t for your target audience.

2. Experienced Team

Our team consists of the most reliable and dedicated web developers, SEO strategists, content writers, and marketers.

3. Enterprise Level Quality

Whether you are a start-up or an SMB, we will deliver an enterprise-level solution to your digital marketing problems and needs.

4. Results Driven Work

Our team strives to actually make things happen. We are driven by solid leads and improved ROI, as well as seeing your senior community grow both online and offline.

5. Cost-Efficient Without Sacrificing the Quality

We were once an up-and-coming business as well, so we know the struggle. That’s why we provide quality services at an affordable price. 
 
Stand above your competition by getting the best digital marketing services from the best team in Kansas City!

 

What are Connected TV Commercials and How Can They Help Your Business

With the constant development in technology, there ought to be a continuous evolution in the world of digital advertising as well. Marketers, as well as every SEO company in Kansas City should be on the lookout for the best traditional and digital marketing techniques to reach their very diverse audience.
 
With the “new normal” still in effect, a new way of advertising has risen in the form of connected TV commercials. This technique is now the current hype in the business and digital marketing world due to its convenience and advertising capabilities.
 
Granted, the tech behind connected TV has been with us for many years now, but it is not until later that many businesses discovered its power of advertising.
 
Get into the bandwagon and discover why your company needs CTVs (Connected TV Commercials) as a marketing tool. Here is everything you need to know about connected TV commercials and how they can help your business grow and thrive.

 

What is Connected TV?

Connected TV or CTV simply refers to a television that has the ability to connect to the internet to support video content streaming. This includes your flat-screen smart TVs, Apple TVs, Xbox, and Playstation. 
 
Now when CTV is in play, then the acronym OTT is just around the corner. OTT or Over-The-Top refers to the delivery of any content from the internet to the connected TV. 
 
There’s no need for users to subscribe to a traditional cable system or satellite provider when there’s OTT. Instead, users can easily stream and watch content via the internet, which is usually more affordable and often free.
 
Some examples of OTT content that you probably already encountered and even use includes movies and tv shows you stream from Netflix, Disney+, Amazon Prime, and Hulu. 
 
Another excellent example of OTT but in the form of a message application is WhatsApp. It utilizes the internet for users to send messages with one another instead of a mobile texting plan.

 

How Does It Work as an Advertising Tool?

So how does CTV and OTT technology have anything to do with advertising? Well, it kind of works the same way as with traditional TV commercials, where after a few minutes of watching a specific drama show, a bunch of commercials and advertisements will stream on your tv.
 
The same thing happens with connected TV advertising, but the stark difference is users watch this content via the internet. So connected TV advertising works the same way as watching Youtube content and having a sponsored advertisement pop up mid-watch, then getting back on your video after a few seconds. 

 

How Does it Differ from the Traditional TV Commercial?

Besides the delivery method, CTV commercials are much, much more effective than traditional TV commercials for many reasons. Here are just some of them.

 

1. Everybody Uses CTV Now

As of 2019, marketing studies revealed that 60% of households in the US own a CTV and enjoy content delivered by OTT services, like Netflix. The percentage of CTV owners is expected to reach 75 to 80% this year, which leaves only a few people viewing ads through paid TV cable, antenna, and satellite providers.
 
Additionally, Millennials are reported to be the biggest fans of CTV and OTT content, especially those made by Netflix, Hulu, and Amazon. So if your primary target audience is Millennials, then it’s time for you to invest in an SEO company in Kansas City and try out CTV ads now!

 

2. CTV Ads are Targeted

Connected TV advertisements can target a specific audience, thus allowing your ads to be viewed by the right users and increasing your ROI.
 
For example, if your target is sports-related users, then you can pay for major sports networks, like ESPN, to run your ad during a live sporting event that they’re televising. This ensures that your ad will definitely reach its target audience, plus you will know how many viewers actually viewed the ad and let it run its course or skipped it. 
 
Additionally, CTV can target viewers the same way as websites and social media platforms do. You can target specific audiences by using the data of the OTT apps they use and the content they view.
 
Woman sitting in the dark eating popcorn wearing headphones with laptop in lap watching videos smiling
 

3. Users Don’t Mind CTV Advertisements

One of the best advantages of CTV ads compared to linear TV is that viewers don’t mind the video advertisements in their CTVs because they’re more invested in the content they’re watching. 
 
Studies revealed that a considerable percentage of people don’t mind sitting through a video ad to continue watching their show, no matter where the ads start rolling (pre-roll or mid-roll advertising).
 
Furthermore, studies found that many people feel that “these ads are a fair price in exchange for the free and low-cost content in CTVs.” 

 

4. Interactive and Various Ad Formats

Lastly, CTV advertisements have more interactive video ad formats than traditional tv commercials. For example, users have the option to skip it, not view, or click a link that would direct them to the business’s landing page if they liked what they saw in the ad. Some format examples of CTV ads include:

    • In-stream video advertisements refer to unskippable video ads that last for 15 to 30 seconds. It can play before or during a show or content.
    • Home screen placement ads pertain to a short video or image ad just sitting on your home screen and containing a call-to-action.
    • Interactive pre-roll ads are just like in-stream video ads, but this one rolls at the start of the content and has a clickable feature to redirect you to a specific landing page.

 

5. CTV Ads Have Real-Time Metrics

Lastly, CTVs commercials feature real-time performance tracking. Unlike its traditional counterpart, CTV ad metrics can actually tell you how much traction and engagement your ad gathered, not just how many times it was loaded. 
 
Moreover, it allows marketers to view user insights valuable to their future ad campaigns, such as user geography, demographic, and devices connection.

 

Conclusion

The bottom line is that connected TV commercials can play a massive role in the success of your brand awareness campaigns, user conversions, and growth of your business. 
 
Salt Rank is a trusted SEO company in Kansas City. If you’re ready to start discussing CTV commercials as a potential marketing strategy for your business, get in touch with us today! 

 

7 Reasons Your Business Needs a Website No Matter The Size

These days, expecting to get customers without having a website is like being on a deserted island and waiting for your neighbors to pay you a visit. If your small business website isn’t easy for people to find (like on the first page of search engines), then they just won’t find it.
 
More people (91.6%) reported using the internet to find new stores rather than finding a brick and mortar store the old-fashioned way (walking, 8.4%). This is according to Market Research.
 
Having a professional website is a must for presenting your business to new potential customers. Still, need convincing? Here are seven reasons why you should have a website.
 

      1. 1. 24/7 Engagement
      2. 2. Compete With the Big Brands
      3. 3. Spread Your Reach Far and Wide
      4. 4. Take Control of the Narrative Online
      5. 5. Become an Industry Expert
      6. 6. It Makes Your Other Online Tasks Even Easier
      7. 7. Get More Local Sales

 
Let’s take a closer look! 

1. 24/7 Engagement

If you don’t have a site for your business, you won’t have any influence beyond your storefront. Thus, you won’t be able to engage as often with your target audience.
 
On the other hand, if you’re operating an amazing website, your loyal customers can reach your business 24/7/365. This is true regardless of what you’re selling, whether it be a product, maintaining a blog, or just promoting your own personal brand.
 
And think about it. Those who haven’t heard of your business can still discover you via search engines if you take advantage of SEO tips and tricks when creating your website. Having a steady stream of customers is what every business dreams of!

 

2. Compete With the Big Brands

A common misconception is that a website is only useful for multinational corporations or national companies with customers all around the world. However, websites can actually be even more useful for small businesses.
 
They are an excellent way for a local business to reach out to nearby potential customers.
 
The way that search engines prioritize the search results works in your favor. They usually rank local searches based largely on location, which will benefit you as a local business.
 
For instance, if you search “web design agency near me,” Google won’t put web design agencies in other countries. Instead, it will show you the agencies that are closest to your location at the top of the search results.

 

3. Spread Your Reach Far and Wide

93% of people are only willing to travel a maximum of twenty miles to make routine purchases. Furthermore, 87% claimed that they wouldn’t travel longer than 15 minutes. So if you just have a traditional brick and mortar shop, your potential customers are heavily limited only to people who are located within a 15-20 minute radius.
 
The lesson is that you want to reach as many people as possible, a website is a must.
 
Baker on laptop in shop smiling
 

4. Take Control of the Narrative Online

The majority of people check online to look for businesses. However, another thing that strongly influences purchase choice is word of mouth. This could refer to recommendations from friends and family. However, it also refers to those who write reviews about their experiences with the services or products. This is more important than you think: 90% of consumers report that their purchasing decisions are influenced by online sentiment, comments, and reviews.
 
So this begs the question: how can you stay on top of social feedback and harness this potential? Easy: just put them on your website! Those good reviews and testimonials you’ve collected can be published on your site to impress site visitors.
 
When it comes to promoting your website, it’s fine to brag.

 

5. Become an Industry Expert

A local store can only do so much for you when you are trying to build your brand. But making your own custom-made website with the help of a web design agency will give you access to the billions of people who surf the internet each day.
 
Besides getting exposure, your presence on the web will get your business established as an authority in your industry. By creating and providing valuable blog content, informative videos, professional tips and advice, and those 5-star reviews you’ve piled up, your brand will become trustworthy in the eyes of your customer base. Some of them will even want to become your followers. But, of course, social media is a whole other topic with plenty of tips and tricks to use Instagram, Twitter, and Facebook to their full potential.
 
When thinking about your business, don’t limit yourself to only a logo and storefront. Rather, think about the possible avenues you have for growth and scaling your business up on the web.

 

6. It Makes Your Other Online Tasks Even Easier

When spending money on your website, especially with the help of a web design agency, your other tasks such as sales and marketing become much easier. For instance, instead of requesting your team members to cold call, you could set up an online marketing campaign. This campaign could just capture leads from those who are looking for services and products similar to yours. In effect, your team members could pitch and sell to the people interested in what you have.
 
Plus, online marketing, whether it’s SEO, paid search, social media marketing, content marketing, etc., allows you to connect to those trying to search for you.
 
You could also think of it like this: 81% of people research online before buying something. If you focus on making excellent content for your site, you’re helping that 81% make a better decision. They’ll surely make a better decision if you’re able to get your message across to them.

 

7. Get More Local Sales

Previously we discussed how you can have access to a much larger array of potential customers. Still, what if your business wants to remain small and local? Is it still necessary to have a presence online?
 
The answer is yes. It’s still necessary.
 
Just consider the fact that 72% of customers who search locally end up at a shop that’s within 5 miles of their location. So even if you’re just trying to connect with your local audience, having your own site can greatly benefit your business. In this case, your website doesn’t have to be too fancy. Just having directions to your business and your store hours on your About page will be hugely beneficial.
 
As you can see, having your own website is vitally important for small businesses in 2021 and beyond.

 

 

How to Effectively Optimize Your Video Content for SEO

Video SEO isn’t quite the same as website SEO. For example, you might be struggling to create videos. Making quality videos isn’t easy – they are difficult to produce, edit, plan out, and cost time and money to create. But when it’s all said and done, your video isn’t ranking up. What’s happening?

First of all, there is definitely a difference between normal SEO and video SEO. Video SEO changes quickly, so having an ongoing SEO services package covering video SEO would be a smart idea for any small business.

Let’s first define Video SEO and then talk about the changes that have occurred recently.

 

Video SEO Defined

Video SEO works similarly to regular SEO, but they aren’t exactly the same. With video SEO, you must optimize your video to get indexed and rank on search results pages for relevant keyword searches. Luckily there are plenty of strategies for optimization to give your videos the best chance of ranking higher.

 

Recent Video SEO Changes

Recently in the past few years, video marketing has exploded in popularity with small businesses. After DSLR cameras became more available in the late 2000s and YouTube became mainstream, it was much easier to get high-quality videos online.

Now everywhere you go online, you see videos. We all carry smartphones in our pockets that let us capture high-quality video anytime, anywhere. However, with the boom in popularity for online videos, ranking higher in search results has become more difficult.

Here are some optimization strategies that might be helpful for you.

 

1. Selecting a Video Hosting Platform

When selecting the best video hosting platform, think about your motivation behind ranking your videos. Is it to bring in new traffic and leads? Or does it have more to do with creating brand awareness and controlling a narrative?

If you care more about promoting brand awareness, then Vimeo and YouTube are excellent platforms to consider. The key thing to know about platforms like YouTube is that most of the traffic going to their videos stays on their site and not yours. That could potentially lead to your target audience jumping to your competitors. For example, after they click a suggested video that plays when yours finishes.

 

2. Create Transcripts for Your Videos

When you scroll through the Facebook feed, you will probably spot many videos that have captions. These captions allow you to view the video without disturbing anyone else (it can also be viewed by the hearing impaired). That text playing alongside the video is called a video transcript.

These transcripts will allow your video content to be accessed by more people, including search bots because these bots look for pages that have additional text.

 

3. Create an Engaging Thumbnail

Your video thumbnail is what a person sees after they search and find your video. So, it will play a major role in getting people to click on your video. Consider it like you would a book cover or a website’s homepage. It should be attractive, compelling, and relevant to the video’s content and title.

Pro tip: Videos with human thumbnails usually get more plays than those without.

Woman sitting at laptop with headphones on watching video
 

4. Put Thought Into Your Video Title and Description

Like with blog posts, titles and meta descriptions play a key part in getting your videos to rank higher. Therefore, you’ll want to take the time to craft a good title for your video along with a decent video description. Just like with meta descriptions, you also need to include keywords in your video description. You can get these keywords using the same methods: through keyword research, you’ll find the terms that people actually search for.

 

5. Make the Rest of the Page Relevant

It’s not only about video optimization when it comes to getting placed in SERPs. It’s also about page optimization as well. That’s because if the page isn’t optimized for SEO, a search engine won’t even try to crawl it, to begin with.

While it can be difficult to rank your site organically, creating good content and following SEO fundamentals will help. And finally, ensure that your video is relevant to the website/page that it’s embedded on.

 

6. Make the Page Focus on the Video

Too often, a video is located beneath the fold, which makes people have to scroll down a lot before landing on the video. This obviously results in a low number of plays since people don’t want to spend that much time looking for a video. The search crawlers are also unlikely to try and index a video that’s hidden.

Therefore, the best way to make your video easier to crawl is to put it front and center on the page.

 

7. Don’t Embed a Video All Over the Place

Embedding a video on multiple different pages will force you to compete with yourself. Remember never to do this because it’s pointless and can hurt your efforts.

The short explanation is that if you’re trying to rank a page and video that are both relevant to each other, there’s no point in embedding the video elsewhere on your site. You’d basically be competing with yourself, which doesn’t make any sense.

 

SEO Isn’t the Only Way to Promote Videos

While SEO is definitely important, it’s not the end all be all way to promote your videos. It also isn’t 100% reliable. Google will always be making changes to its algorithms. As a result, video marketing constantly changes as well. And, of course, hoping that search bots will rank your videos higher isn’t a great strategy either.

 

Consider Paid Advertising

In short, SEO is difficult to control and always changing. That’s why paid advertising can complement SEO in getting more eyes and clicks on your videos.

Plenty of places online offer video advertising opportunities – Instagram, Facebook, and Twitter, just to name a few. There are also non-paid strategies that you can consider, such as having influencers promote your video content. If you ever decide to consolidate your video content into a YouTube channel, be sure to make an excellent YouTube channel trailer.

 

 

 

7 Reasons Why Your Small Business Needs to be on Social Media

Social media isn’t going anywhere. Currently, there are more than 3 billion social media users spread all over the internet. Some of the major platforms include LinkedIn, Facebook, Snapchat, Twitter, Pinterest, and Instagram. Also, that 3 billion number is growing each year rapidly by 13%. The pandemic has only accelerated the trend.
 
A social media marketing strategy will give your brand another way to reach out to customers and build a better connection with them. If you haven’t yet connected with your target audience on social media, the chances are that your competition already has. There are over 50 million small businesses that are also present on social media.
 
Do you still have any doubts about social media marketing? If so, this blog post is for you – we will go over the seven reasons why it’s the best marketing strategy for small businesses.
 
If you’re also trying to find a digital marketing agency that can handle your social media marketing, contact Salt Rank today!

 

1. Social Media Marketing is the Best Customer Service

Social media is very effective for responding to customers’ complaints quickly and efficiently. 67% of customers currently use Twitter and Facebook to try and solve problems with their purchases, according to Social Media Today. Being present on social media is a cheap and effective way to respond to these kinds of complaints. It will also give you the power to do it in real-time, thus lowering the probability of negative sentiment spreading about your brand online. If you “save” these customers, they might even be more loyal to you in the future compared to customers that never submitted complaints.

 

2. One of the Best Ways to Build Brand Awareness

Currently, something that a customer usually does first is research online before purchasing something. So if your business doesn’t have a presence on social media, you will limit your opportunities to build brand awareness when your target audience is at the crucial decision-making stage. That’s why when your business is present on social media, you will signal that your brand is reliable and worth doing business with. 

 

3. Online Communities Raise Your Value

When you have your own online communities surrounding your brand, Google will know that you are a business that offers something valuable to people, which will raise your value in search engines. Besides the ranking potential this offers, just having profiles on several major social media websites (LinkedIn, Twitter, Facebook) will give you higher ranking potential. This includes potentially ranking better for your brand name and keywords. A great way to drive more customers towards your brand is by incorporating social media marketing into your SEO strategy. A solid SEO strategy reinforced with social media marketing can generate around $2.75 for each dollar spent.

 

4. Social Media Marketing is Cost-Effective

There’s no need for complex or expensive advertising strategies to create awareness around your brand. The fact is that the cost can be as low as $1 per 1000 impressions on websites like Twitter or Facebook. This means that your company can reach many people without spending that much money. While it sounds simple, just putting any old ad up won’t give you the results you’re hoping for. You must develop a clever strategy (ideally with the help of a digital marketing agency) to maximize the effectiveness of your ad.
 
People sitting down on subway on smartphones with emojis around them

5. Social Media is Multipurpose

Each interaction that you have with potential or current customers is an opportunity (or touchpoint) to fulfill their needs with your services or products. For instance, let’s say that you shared a link for your brand new product on your Facebook branding page. In that case, each new click is basically a chance for somebody to check out what you offer and become a potential buyer. The more that you post to social media, the more potential sales you can get. 
 
The effort required to do this is minimal compared to the amazing results that you can get. Besides, engagement from your followers is a bonus that comes in addition to what normally comes from sharing a piece of content. More engagement means more conversions for your brand. Social media is a means of communication with potentially interested buyers, and it’s also an easy way to help them out and encourage them to buy from you.

 

6. Social Media Takes Word of Mouth to the Next Level

Nothing beats word of mouth for improving your brand’s image. And, thanks to social media, you can harness this technique to its full potential. Each positive review made about your business means that your business gets exposed to different networks of people, drastically increasing your brand’s potential reach. So, social media can widen your target market far and wide beyond where you currently live, which opens the door for likes, shares, and followers from all around the globe.

 

7. Retain Your Customers Easier

A major benefit of social media marketing is that it will allow you to keep your customers delighted and entertained. After a customer buys your product or service, your social media can help to keep them continually engaged. Each post you do on social media will remind customers that your business still exists. These posts will also refresh their mind about the positive experiences that they had with your business. This makes it more likely that they will buy from you in the future, thus helping to build their loyalty to your brand.

 

How to Start Growing A Following on Social Media

Now that you know why it’s beneficial to have a social media marketing strategy, you might wonder where to begin. Unfortunately, gaining a big following on social media isn’t instant. Still, there are ways that you can start seeing some fantastic results right away!
 
After you’ve begun to launch your social media strategy (ideally with the help of a digital marketing agency), you can help kickstart things by doing a social media giveaway. It could be a gift card for an online store or a coupon for free services. This is a simple way to get more followers on social media.

 

 

 

10 Tips To Boost Your Rank on Google Maps

A Google maps listing is essential for marketing your small business. It will help your business get seen by more people, differentiate itself from competitors, and bring new customers in through your door. And the best part is that it costs you nothing! However, you can only properly reap the benefits of Google maps if your listing is set up properly. Just because your business is listed doesn’t mean Google will automatically rank it.
 
Proximity is just one of several factors that Google Maps considers when creating rankings for listings. There are 10 things that you need to know to get your Google Maps listing to rank higher.

 

1. Claim Your Listing on Google Maps

After you’ve created your listing, which you can do by following a few simple steps, you must also claim it. What does this mean? In the process of creating the listing, you only provided a few details – location, name, category. But after you claim it, you’ll be able to provide much more information describing your business. The more info that your listing has, the more likely it’ll rank high. Besides, nothing else listed below will work if you don’t claim your listing first.
 
In order to claim your listing, you must already have a Google My Business account (it’s free!). With an account set up, you can just bring up your listing and then choose the appropriate option. Then, just follow the steps provided by Google. 
 
As this is helping with your Google ranking, this is SEO. You can always hire an SEO services provider to help you in getting things set up and running efficiently. 

 

2. Provide the Necessary Info in Your Listing

Once you’ve got a Google Maps listing along with a linked Google My Business (GMB) account, you are prepared to start optimizing for better ranking results. The first thing you should do to optimize is to include more information in your listing.
 
In your GMB account, check the “info” tab. You’ll see different things, including description, services, website, special hours/hours, attributes, products, phone number, service area (if it applies), category, and address. There are many ways to optimize these account sections to make your listing rank higher.

 

3. Get Some Reviews!

Keeping in mind that Google likes what consumers like, you shouldn’t be surprised that Google boosts the ranking of business listings that have great reviews. So what’s the best way to get more reviews?
 
When you add a new listing, it will become open to new reviews automatically.
 
However, that doesn’t guarantee that you’ll get reviews. You must be proactive and ask your customers to leave reviews. For even better ranking potential, you should also respond to these reviews. 

 

4. Provide a Local Number

Google doesn’t like toll-free numbers (877 and 800) since they’re often used for spamming. Get yourself a local phone number that has the same area code as your business’s location. That way, your listing will rank higher, and it will show users that your store is indeed located where you said it is.  

 

5. List Your Store Hours

A Google Maps listing can inform visitors if your store is closed, open, will close soon, or will open soon. This information also becomes more relevant during this pandemic, as businesses can put “temporarily closed,” which is also important for SEO purposes. It’s important because Google will know you are still active and thus trustworthy, which will help to boost your rank. Keeping this information updated can also reduce the amount of people trying to visit your store during the wrong times (which could provoke negative reviews that can hurt your Google Maps ranking). This is another reason why outsourcing your SEO services to an SEO expert team could help you as they will stay on top of these issues to help your business grow.
 
Person holding smartphone looking up directions on Google Maps

6. Use Your Address and Name Consistently

If Google Maps doesn’t trust your business, then it won’t get ranked. What does this mean? It means that you’ll have to prove your trustworthiness. One way that you can do that is to make the info describing your store across the internet consistent. For instance, you want to make sure that the name of your business in the GMB dashboard matches the actual name of your business, with no variation. This name should also be the same on your other accounts on the web – including Facebook, Yelp, and other social media accounts. The same must be true for your address information (e.g., use either “st” or “street” for every address listing).

 

7. Add a Description for Your Listing

A business description should give a big picture overview to help visitors get acquainted with you. It should also include unique attributes that can work to compel visitors. The tone should also align with your branding to foster a stronger connection. Ensure that you add keywords as well since this will also help with ranking higher for searches containing your store name, services, and products.

 

8. Categorize Your Store Properly

When it comes to ranking, your listed business category is actually really important. First, you must choose the primary category. This should be the category that represents the main product or service offered by your business. You should then select any other categories that apply as secondary categories.
 
Remember that you can’t use custom categories. However, if you start to type your main product or service in the box, you will notice other category options appear showing the different categories that you can choose from.

 

9. Include Photos in Your Listing

Google likes it when people include photos in their listings. Firstly because it shows that your listing is active and worthy of getting ranked higher in search. Secondly, because Google has become better at recognizing photos and then including them in local search results. And finally, the general rule is that Google likes what the people like. People like photos. And if your listing includes no photo at all, people will instead see a boring map image next to your business listing. Not good!

 

10. Use High-Quality Photos

Therefore, to boost your rank on Google Maps, you’ll want to use the highest quality and most compelling pictures at your disposal. They should really capture what the typical shopping experience is in your store. If possible, you should try to add one new picture every day.
 
If keeping up with your Google Maps and Google My Business account seems like too much, consider hiring an SEO services provider like Salt Rank. Our SEO team can help to build your GMB profile and keep it regularly updated. Contact us today to learn more.

 

 

Top Engagement Strategies to Grow Your Business Online

There are many engagement strategies and online marketing services to help you grow your business online. Two of the best strategies for engaging with potential customers involve blogging and social media. In this blog post, we’ll take a deep dive into these two methods and how you can utilize them effectively.

 

Blogging

Blogging is not only a great way to create engagement with your target audience, but it’s also great for your website’s SEO.
 
As most of us know, SEO stands for search engine optimization, and it’s all about getting the best results from organic search terms relating to your website.
 
But if you’re new to internet marketing, then you may not be aware of the different ways of how blogging helps your website’s SEO.
 
It’s important to know the basics, so let’s go over them now.

 

1. Blogging Helps Keep Your Website Current

Maintaining a website that’s current and up to date is essential for SEO. Why is that the case?
 
Well, think about it from Google’s point of view.
 
Google is the most used and popular search engine in the world, and there’s a good reason for that; Google has some of the highest standards for how websites are ranked in the search engines.
 
This means that they will only rank your website on page one if they feel that it would provide a good experience to visitors.
 
A website without content is a website that can’t be trusted. There could be various reasons why a website isn’t updated with new content. It could have gone out of business, or the information could’ve been proven false and then retracted.
 
But whatever the case may be, Google isn’t going to rank a website highly without a blog, nor will it rank a website highly with a blog that isn’t updated regularly.

 

2. Blogging Keeps Eyeballs On Your Website Longer

How does the time visitors spend on your website affect your SEO? Well again, let’s look at this question from Google’s perspective.
 
The longer someone stays on your page, the more this signals to Google that your website is helpful.
 
But suppose someone leaves the page quickly (aka a bounce). In that case, this sends the opposite signal – that your website is either of low quality or that it doesn’t properly address the searcher’s concern.

 

3. Blogging Is Your Key To Unlocking The Potential Of Long Tail Keywords

Did you know that half of all searches are long-tail keywords?
 
If you don’t already know, long-tail keywords are simply keywords that are longer – about four words or more.
 
Compared to more competitive and shorter keywords (for example, “microwave oven”), long-tail keywords (such as “how does a microwave oven work”) have the advantage for most businesses.
 
Since most businesses don’t have the SEO authority that big brand name websites do, they should try and rank for long-tail keywords. Long-tail keywords are often best suited for targeting more serious buyers anyway.
 
So how does blogging help your website’s SEO when it comes to long-tail keywords? Well, blogging is the best way to use long-tail keywords on your website.
 
For instance, it’s difficult to incorporate long-tail keywords on a product page. But a blog, on the other hand, can give you the ability to target any long-tail keyword that you choose.
 
In short: with long-tail keywords, who you want to target to bring to your website is all up to you! And that will be a much better engagement strategy for you to grow your business.
 
Man outside looking at smartphone

Social Media

Social Media is the king of online engagement and ultimate online marketing services. In the past 15 years or so, we have seen a rise in social media platforms. We can do so many things with social media, including promotions of businesses. What can social media do to benefit your small business?

 

1. Builds Your Brand

Your brand is key when it comes to your business. Who are you? What is your business? What do you do? What can you offer your customers?
 
It’s good to communicate all of these in your social media channels, so potential customers know who you are and what your business actually does.

 

2. Builds Relationships

Since social media is interactive, this is a great way to build relationships with your customers. This is a great platform for customers to easily communicate if they have issues they need to talk to you about or suggestions for your business. (Maybe even some compliments!) You can easily reply to your audience’s comments or Tweets within seconds, which brings people back for more. 

 

3. Creates Loyal Customers

Staying engaged with customers on your social media channels can really make a difference in your business. Suppose someone is angry with your service and posts an angry comment on your social media posts. In that case, you can reply to it immediately and resolve the issue.
 
It’s better to confront the issues and solve them rather than ignore your customers’ problems. According to research done by Harvard Business Review, customers who receive quick responses to their comments or Tweets are more willing to spend more money with the said company later on, especially if the company responds in five minutes or less.

 

4. Boosts Sales

No matter what you’re selling, social media can help you sell it. It’s easier to promote your business. You can have your friends share your posts to their personal social media, and it’s a great way to show off your products or services. Being able to communicate across platforms, share posts quickly and share to a large audience really benefits small businesses when it comes to sales. 

 

5. Cost-Effective Marketing

It’s free and easy to sign up for social media accounts like Facebook, Twitter, or Instagram. These sites have features where you can purchase sponsored content to help promote your business even more. Although, you can easily promote your social media accounts and business for free with some extra work, such as word of mouth or contests to share your business. 
 
Advertising is usually relatively cheap on each of these social media platforms, so you can purchase the advertising and marketing you need within your budget.
 
So what can social media marketing do for increasing engagement? It can increase brand awareness, create new customers and promote your small business to audiences worldwide!

 

4 Helpful Tips for Creating a Social Media Calendar

As a social media manager or brand owner, building an effective strategy for different social media platforms and tools can be a bit challenging. With the constant flooding of new thoughts, ideas, and content in social media, managing multiple social media accounts day-to-day is a tough job.
 
Also, the load of events is quite overwhelming. For sure, no one wants to miss important events to create opportunities and boost engagement with your audience. Sometimes mismanaging social media can lead to publishing similar content due to a lack of ideas and organization.
 
For instance, posting the same pictures or using the same words on your posts repeatedly can lead to a decline in your social media marketing strategy. That’s because your online audience can get bored. Also, they will lose interest in your content if it is not worth reading or looking out for.
 
The answer: a social media calendar. Publish regularly with a range of relevant content on a daily basis. The key to increasing brand awareness and engagement is consistency. 
 
Developing a social media calendar is the best answer to organize your ideas and content. Plus, it helps you plan ahead of time if you run out of ideas.
 
Building an efficient way to create a successful social media calendar is never easy. It takes time, brainstorming of ideas, and passion to produce a calendar with good social media content. But don’t fret, because we got you!
 
Close up of woman on smartphone looking at social media, emojis coming off of phone

How to Create Your Social Media Calendar

Although creating a social media calendar sounds simple, it can be challenging for you if you don’t know where to start. Here is the ultimate guide for creating a social media calendar.
 
 

1. Create Content That Suits Your Brand and Provides Value

The first step in a successful social media calendar is to select the content based on your brand. It can be unfussy, professional, entertaining, serious, etc., as long as you don’t imitate others. Stay authentic and true to your brand. You can put out varieties of content such as vlogs, photos, demo videos, e-books, a hit story, interviews, and much more.
 
Learn what your content pillars are based on the interests of your target audience. It can consist of motivational or inspirational stories, how-to hacks, tips and tricks, and products and services. Create smaller segments of content under these pillars.
 
With all the different social media platforms out there, you must determine which strategies suit the ones you’re considering. For instance, you can apply hashtag marketing and graphic design to your Instagram posts. Create an appealing headline and stories. Never forget that the audience wants to learn from you. Make sure to create a story and advertisement that’s relevant to them.
 
 

2. Determine the Best Time and Frequency to Post

Posting too often can push your audience away and can also overload them with so much information. However, not posting enough can lead to losing your audience and poor recognition of your brand.
 
The rate at which you post content on social media is a crucial element in your online social strategy. You also need to ensure that it matches up with the social network and your audience preferences.
 
For example, when you post on Twitter, it can be three times per day or more. Your engagement with people decreases slightly after the third tweet. On Facebook, you can post at least two posts per day. Two times per day is the level at which the likes and comments begin to drop off quickly.
 
Another thing that can boost your social media presence is by posting at the right time. You should know which time of day your audience is most active on social media. Is it after work or during a break? You can see this on each social media platform by looking at your insights. 

 

3. Set Up Your Social Media Calendar

After gathering the necessary information and ideas, you need to decide the frequency, the time, and the content you will post throughout the month.
 
It is time to put together your social media calendar. This step will greatly depend on what tools you are going to use. Organize your ideas by using Microsoft excel sheets or tools that will help you use prebuilt social media calendars.
 
Input the content you want to publish in the calendar. Schedule the content or caption for each social media channel on a daily and hourly basis to ensure maximum engagement. You can also look for digital marketing services that can help you in setting up a social media calendar and managing your accounts, like Salt Rank!
 
 

4. Analyze the Efficacy of Your Social Media Calendar

Apart from posting, don’t think of your social media calendar as merely a tool for planning. It is a method of tracking and measuring campaigns across all platforms you use.
 
Analyze the data that you get from your social media campaigns and keep your social media calendar optimized. When the content that you posted is doing great, do not be afraid to save it and reintroduce it for your future posts. Also, storing in a preapproved library will help ensure that all your photos and videos are on point regarding brand style guidelines.
 
Remember that every social media platform performs different purposes. So it would be best if you implement designed planning to boost the popularity of a given post on another platform.
 
Through the analysis, you will learn where you can improve and what posts are more engaging for your business. Does it tap the right market? Or do you have a new potential market? You can answer these questions after examining the results. There are also digital marketing services to help you with this in case it seems too overwhelming.

 

Boost Engagement and Visibility Through your Social Media Calendar

A well-planned social media content calendar allows you to use your time wisely and focus on other aspects of your marketing strategy. In today’s business world, we are continuously advancing. The way to catch your audience’s attention is to boost your social media presence. Look for social media experts or digital marketing services to ensure the best results, like our team here at Salt Rank. 
 
If you are ready to boost your social media presence online, reach out to us today and learn how our social media management team can help your business to thrive online.

 

 

 

 

 

What Are Core Web Vitals and Why Are They Important?

Google is one of the leading companies in internet technology and innovation. The company also hosts one of the most reliable search engines on the internet. Many websites rely on their search engine rankings to gain more visitors, popularity, and visibility on the internet. To increase these rankings, website developers use different marketing techniques such as Search Engine Optimization (SEO) and Pay-Per-Click (PPC) to gain better rankings in keyword search results and show up more often on search engine results.
 
Some website owners even hire expert SEO services to manage their website optimization. Even if this move costs them some money, this will increase their chances of making more profits due to improved search engine rankings. Having an optimized website and showing up at the top of keyword searches is a good way to make the most out of your resources.
 
Recently, Google announced a new project that will help website owners promote their websites by showing a high score in the user website experience. Today, the page experience of a website may be evaluated based on several factors such as usage of HTTPS, the effectiveness of the mobile version of the website, number of pop-up ads, and safety in web browsing.
 
Google now plans to add a new factor named “Core Web Vitals” in determining a website’s page experience. Google also stated that they are giving time for websites to learn more about this new factor, and they will be giving out the tools needed for improving these vitals. Before worrying too much about improving your website vitals, let us first break down these Core Web Vitals and understand each contributing factor.
 
Man on laptop looking at search analytics

Breaking Down the Core Web Vitals

The Core Web Vitals may be classified into three different factors: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These factors represent different characteristics of a website, and each of these can greatly affect user experience. Each of these factors is discussed below:
 
 

1. LCP

Largest Contentful Paint refers to the time it takes for a website to load a whole new page upon clicking a link to another website. A user’s satisfaction may be greatly affected by loading times since a website that takes too long to display its entire content causes impatience for the user, disrupting their attention span.
 
LCP also considers how quickly the user can interact with the website upon loading. There are several tools available online in measuring LCP, such as Google Pagespeed Insight, and Google also produced guidelines regarding LCP.
 
For a website with “good” LCP, it only takes 2 seconds to load a new page, while a website taking 4 seconds is classified as “needs improvement,” and taking 6 seconds or more means the website has “bad” LCP. Basically, a website needs to load a new page in less than two seconds to satisfy the users.
 
 

2. FID

First Input Delay refers to the time it takes for a website to respond when a user clicks a link, a button, or types characters in a word box. Basically, this means that this is the time it takes for the website to interact with the user, and it is usually measured in milliseconds.
 
Google also provides a guideline for measuring FID. A “good” FID is usually measured at 100 milliseconds while “needs improvement” and “poor” measures at 300 milliseconds and 500 milliseconds, respectively.
 
FID should only measure in milliseconds because if the reaction time of a website per action takes a second or more, it will surely receive bad reviews from users.
 
For websites that contain articles and blogs, FID is not something to worry about too much since most of the FID occurs when scrolling through the webpage. But for websites that have a lot of menus, extra pages, fill-in dialog boxes, buttons, and other elements that require user input, FID will be an important factor in determining the user’s experience. After all, they will interact with these sites a lot more compared to the previous example.
 
There are some ways to reduce the delays between the user and website interaction and improve FID for a website. One method is by removing third-party scripts that are non-essential to your website. These additional scripts add to the website’s processing time and can be removed to improve FID.
 
Another way is to minimize your JavaScript and use browser cache. By reducing the JavaScript, it takes less time to load a new page and lets the user interact with the new page immediately upon loading. Adding a browsing cache also helps speed up this process.
 
 

3. CLS

Cumulative Layout Shift refers to the stability of the elements of your website as a new page load. If the elements in your website get rearranged or misplaced during loading times, then your website has “high” CLS. This causes inconvenience for users because objects may sometimes overlap each other and cause them to click other links and buttons. CLS must be minimal so that the website elements will remain in place while the page is loading the rest of its contents.
 
To minimize the CLS, you must set the size attribute dimension of the objects on the website, such as images, videos, and other media. This sets a certain amount of space allocation for each object, so the website will know how much space each object will take up every time the website loads.
 
Also, allocate enough space for advertisements to have enough space to be displayed properly. Otherwise, the website may miscalculate the space allocation and the advertisements may cover other objects and elements of the website.

 

Core Web Vitals will surely make a difference in a website’s ratings, and search engine rankings once implemented in the upcoming months. Even if your website has expert SEO, these factors will now be a standard for website developers and may even dictate how much your website can profit.

 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.