Ready to Improve Your Senior Living Marketing Strategy In 2024? 8 Ideas to Check Out!

2024 senior living marketing strategy conceptualized by stacked blocks

In the dynamic landscape of senior living marketing, staying ahead of the curve is essential for success. Salt Rank, with over a decade of experience in this field, has been at the forefront of crafting and implementing effective marketing strategies for senior living communities. Our expertise spans across various aspects of marketing, making us a reliable partner for community owners, operators, and marketing managers looking to elevate their senior living marketing strategy in 2024. Below are eight comprehensive ideas that can transform your marketing approach this year.


1. Optimize Your Online Presence for Enhanced Visibility

In today’s digital age, a strong online presence is non-negotiable. Our approach focuses on elevating your senior living community’s website to the top of search results through a robust SEO (search engine optimization) strategy. We prioritize key phrases like ‘senior living near me’, ensuring that your community gains visibility and attracts a high volume of website traffic each month.


Here’s how we implement SEO for our clients:


Keyword Optimization

We conduct thorough research to identify keywords that potential residents and their families are using in their searches, such as ‘senior living near me’ or ‘best assisted living communities.’ By incorporating these keywords into your website’s content, we improve your search engine rankings.


Quality Content Creation

Blogs (such as this one!) are a cornerstone of our SEO strategy. They serve as an excellent tool to establish your community as a reliable resource for senior living topics, as well as senior health and wellness. By regularly publishing informative and engaging blog posts, we not only provide value to your audience but also keep your website fresh and relevant, which is favored by search engines.


On-Page Optimization

This includes optimizing your website’s metadata, headings, and images, ensuring that every element of your site contributes to higher search rankings.


Local SEO

We ensure your community appears in local search results, which is crucial since many families look for senior living options within their geographical area. This involves optimizing your Google My Business listing and ensuring local directory listings are accurate and consistent.


Backlink Strategy 

Building backlinks from reputable sites in the senior living and healthcare sectors helps establish your website’s authority, further boosting your search engine rankings.


By implementing SEO into your senior living marketing strategy, we not only increase your website’s visibility on search engines like Google but also ensure that the traffic to your site is relevant and more likely to convert into leads.


2. Utilize Targeted Paid Advertising for Direct Reach

Our paid advertising strategies are tailored to your community’s specific needs. From Google Ads to advanced Geofencing techniques, we implement a range of solutions designed to bring direct leads. Our process includes meticulous A/B testing and optimization to ensure that every marketing dollar spent brings you closer to your desired audience.


3. Engage Your Audience with Strategic Social Media

Social media offers a unique platform to showcase the heart and soul of your community. We create and manage content that highlights the caring, fun, and vibrant atmosphere of your community, fostering engagement with families and friends. This not only increases exposure but also builds trust and confidence in choosing your community.

Social media offers a unique platform to showcase the heart and soul of your community. Here’s how we leverage three key platforms:


Community Events and Activities: We share pictures and updates from your community events, showcasing the vibrant lifestyle your community offers. This helps in building a connection with families looking for a welcoming and active environment for their loved ones.

Testimonials: Sharing testimonials from residents and their families can significantly boost trust and credibility. These stories provide prospective residents and their families with a relatable and genuine insight into life in your community.



Professional Networking: As a platform for professionals, LinkedIn is ideal for highlighting your community’s achievements, staff accomplishments, and industry contributions. This not only enhances your brand’s reputation but also attracts top talent in the industry.

Recruitment Tool: We utilize LinkedIn’s extensive network to recruit skilled professionals, ensuring your community is staffed with the best candidates who align with your values and standards.



Real-Time Updates: Twitter’s fast-paced nature is perfect for sharing real-time updates about your community, whether it’s a special event, an award, or a noteworthy mention in the media.

Engagement with Industry Trends: By engaging with relevant hashtags and industry discussions, we position your community as a thought leader in the senior living space.

These platform-specific strategies not only enhance your visibility but also engage your audience in a meaningful way, fostering trust and building a strong community presence.

Two senior women using social media on their phone

4. Amplify Local Outreach and Community Engagement

Understanding that your local community is your most significant audience, we deploy targeted local marketing strategies. This includes local ads, Geofencing, and ensuring your community’s prominence in map and directory searches. We also offer innovative solutions like delivering commercials directly to potential clients’ home TVs.


5. Draw on Our Decade-Long Senior Living Expertise

Our deep understanding of the senior living sector sets us apart. We have honed our skills over the years, working with hundreds of properties and thousands of senior living staff. This experience informs our approach, ensuring we employ tactics that resonate with your target audience and fill your units efficiently.


6. Deliver High-Quality Marketing Solutions Within Budget

Recognizing the financial constraints in the senior living sector, we offer top-notch marketing solutions that are cost-effective. Our services match the quality expected from larger agencies but are tailored to fit the more modest budgets typical of senior living communities.


7. Experience Our Family-Oriented Approach

Our family-owned and operated business ethos means we treat each client with a personal touch. This extends to our team, many of whom have been with us for years, fostering a sense of family and community. We believe this approach is essential in representing your senior living community authentically and effectively.


8. Realize Measurable Results and ROI

Our strategies are not just about creating visibility; they are about delivering tangible results. Whether it’s achieving front-page Google rankings, increasing ad clicks and property walk-ins, or growing your social media followers, our focus is on measurable outcomes that contribute to your community’s success.

Salt Rank is more than just a marketing company; we are your partners in success, specializing in senior living marketing. We offer a full suite of services, from digital marketing to website design, social media management, and even print design, all tailored to meet the unique needs of senior living communities.


Ready to Elevate Your Marketing Strategy?

Let us take your senior living community to new heights! Contact us for a free consultation and discover how Salt Rank’s tailored services can enhance your senior living marketing strategy in 2024 and beyond. Partner with us to fill your communities with life and vibrancy.

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About the Author: Autumn Huerter