Establish Your Digital Presence with Salt Rank
In today’s digital age, your online presence is your most valuable asset. At Salt Rank, with over a decade of experience in enhancing digital footprints across the US, we understand the intricacies of organic SEO services. As the saying goes, “Google Search is digital real estate, and we’re here to secure you a spot on Main Street.”
Today, we’ve taken the time to compile helpful information regarding SEO, including what it is, why it matters, and some key warning signs that your current plan isn’t working. Check out all the details below!
What is SEO and Why Does It Matter?
SEO, or Search Engine Optimization, is the process of optimizing your website to increase its visibility when people search for products or services related to your business on Google and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. In a world where search engines drive the majority of online traffic, effective SEO is no longer a luxury; it’s a necessity for survival and growth in the digital marketplace.
Recognizing the Warning Signs
Now that you have a little bit of background information about organic SEO services, it’s time to delve into 10 warning signs that your current method isn’t working:
#1.) Your Website Isn’t on the First Page of Google Results
It should be no secret that search engines drive the majority of online traffic. If your website isn’t ranking high, you’re missing out on potential customers. And when you miss out on potential customers, you are losing profit. In order to maximize your profits and get the most out of your marketing efforts, you need to ensure that your SEO strategy is up to par.
#2.) Lack of a Competitor Analysis
Understanding your market and competitors is crucial. Without this analysis, you’re navigating blind in the digital space. A professional digital marketing agency, such as Salt Rank, can help you to identify key competitors as well as create a strategy to bolster the keywords we need to target in order to outrank them.
#3.) Poor Keyword Strategy
Speaking of keywords, if your website is not targeting the right keywords, you won’t connect with your intended audience effectively. Utilizing various tools such as blogs and website structure can help these keywords to trend higher and set you up for success.
#4.) Inefficient Website Structure
First of all, SEO starts with your website’s structure. An unoptimized site can hinder your online growth. Whether you are a brand new company needing a website from scratch or your current page could use a face lift, our talented web design team is there to help. Not only will your website look more professional and modern, but you will also improve your keyword ranking.
#5.) Neglected Tracking Tools
Without proper tracking and analysis tools, measuring the success of your SEO strategies is nearly impossible. Here at Salt Rank, we have a myriad of tools that we use to track your keywords as well as other valuable stats to ensure that your website is optimized for search engine.
#6.) Stale Content Strategy
Google values fresh, relevant content. A static website could be detrimental to your search rankings. By refreshing your content throughout the month, you show Google that you are a website that is active and engaged.
#7.) Inadequate Blog Posts and Promotion Articles
Regular, well-researched blog posts and articles are key to establishing authority and improving SEO. For example, if you are a senior living community, writing on health and wellness topics for older adults can do wonders for boosting your keyword rankings. In addition to this, it also solidifies you as a true expert in your field.
#8.) Weak Link Building Efforts
The internet is a web of connections – after all, that’s how it gets its name! A lack of strong backlinks from reputable sources can negatively impact your SEO. These links are seamlessly built into website and blogging efforts to help you rise to the top.
#9.) Underutilized Business Listings & Citations
Not appearing on local directories and maps means potential customers might not find you. Once again, this can impact your overall bottom line.
#10.) Non-Responsive to Google’s Algorithm Changes
SEO is not a set-and-forget strategy. Continual optimization is vital to stay ahead. Thankfully, our pros at Salt Rank know how to anticipate these changes and make the necessary changes to keep ahead of the curve.
Our Strategy at Salt Rank
As leaders in the industry, we know these red flags inside and out. That is why we are eager to share our tried and true strategy for bolstering keywords and improving our clients’ SEO efforts. Below are more details about what the Salt Rank process looks like:
Competitor Analysis and Keyword Research
We meticulously analyze your industry, competitors, and prepare a targeted list of keywords.
Optimizing Website Structure
We audit your website and implement necessary improvements for maximum SEO value.
Implementing Tracking Tools
Utilizing tools like Google Analytics, we ensure every aspect of your SEO campaign is measurable and adjustable.
Revamping Content Strategy
Our team creates engaging, SEO-driven content to establish you as a thought leader in your industry.
Link Building and Business Listings
We use our proprietary techniques to build strong backlinks and ensure your presence in local searches.
Continuous Optimization and Reporting
At Salt Rank, we don’t just set up your SEO strategy; we constantly refine it. We monitor Google algorithm changes, optimize your website, and provide comprehensive reports on your performance and visitor behavior.
Utilize Our Organic SEO Services
If you’re experiencing any of these red flags, it’s time to seek professional help. With our organic SEO services, we can elevate your online presence and drive real results. Contact Salt Rank for a free consultation and discover more about how we can transform your digital strategy. Our expert team is here to answer any questions you may have and show you what sets our digital marketing agency apart from the rest!