Stand Out In Your Industry With These 12 Assisted Living Website Design Tips

A senior couple browsing for assisted living communities on their computer

In today’s digital age, your website is the foundation of your online presence. With more people than ever spending hours online, your assisted living community needs a website that not only looks professional but also effectively reaches your target audience. Salt Rank, with over a decade of experience, has been helping countless senior living communities across the U.S. achieve just that. In this blog, we’ll share 12 valuable assisted living website design tips to help you stand out in your industry.


#1.) Prioritize Responsive Design

Right away, you need to ensure your website is mobile-friendly. It should adapt seamlessly to various screen sizes, from laptops to mobile phones. A responsive design guarantees that your website looks great and functions well on all devices, improving reach. The families of senior loved ones will likely be conducting research into various assisted living communities using their phones or tablets, so this is an important aspect to consider. 


#2.) Focus on a Clean and Modern Design

Your assisted living website design should reflect the professionalism of your senior living community. After all, your website is serving as your public face and is likely going to be the first impression a senior or their family members gets of your community. Salt Rank begins by creating a fresh home page design from scratch, ensuring your brand is beautifully presented online.


#3.) Optimize for User Experience

Your website should be user-friendly, making it easy for visitors to navigate and find information. Remember, your website should be a host of information, including details about your services, such as if you offer assisted living, memory care, skilled nursing, and more. Additionally, you want to be up front about the various amenities or aspects of your community that a potential resident might find appealing, such as if you offer an on-site salon, complimentary wellness check ups, health screenings, chef-prepared dining services, etc. 


#4.) Use an SEO-Ready Structure

Salt Rank builds and structures websites with search engine optimization, or SEO, in mind. This strong foundation sets the stage for efficient rank growth, making your community more discoverable online. When your website is easy to find on web search engines, the more traffic you’re going to get. 


#5.) Easy-to-Edit Content

All websites developed by Salt Rank are integrated with WordPress, allowing for effortless content management. You can make updates without needing technical knowledge, ensuring your website remains current. Easily add photos, update blogs, or integrate testimonials from current residents and their families. 


#6.) Create an Interactive Gallery

Showcase your senior living community with an interactive photo gallery. High-quality images of your facilities, common areas, and resident activities can provide potential residents and their families with a vivid and engaging glimpse into life at your community. Consider adding virtual tours for a more immersive experience.


#7.) Emphasize Resident Testimonials

Highlighting testimonials from happy residents and their families can build trust and credibility. Incorporate quotes, photos, and short video clips of residents sharing their positive experiences to give visitors a sense of the community’s warm and welcoming atmosphere.


#8.) Easy Navigation for Key Information

Make sure essential information, such as services offered, pricing, and contact details, is easily accessible. Clear navigation menus and well-organized content ensure that visitors can quickly find what they’re looking for.

A young woman working on an assisted living website design

#9.) Engage Through Blog Content

Maintain a blog with relevant, informative, and engaging content. Regularly publishing articles on topics like senior care tips, community events, and staff spotlights can not only provide valuable information to your audience but also improve your website’s search engine visibility. Plus, blogs help establish you as a reliable source of information in your industry, 


#10.) Incorporate Resident and Staff Stories

Sharing personal stories from residents and staff members can create a sense of community and human connection. These stories can be a powerful way to convey the caring and compassionate nature of your senior living community.


#11.) Strong Security

Protecting your website is crucial. Salt Rank provides SSL security certificates, security management, and daily backups to ensure your community’s online presence is safe from threats.


#12.) Accessible Design for Seniors

Last but not least, ensure that your assisted living website design is senior-friendly. Use large, legible fonts, simple navigation, and high contrast for easy readability. Consider including accessibility features, such as text-to-speech options, to cater to a wider audience. Keeping your audience in mind is essential. 


How Salt Rank Can Help

Salt Rank understands the unique needs of senior living communities and is well-equipped to assist you in creating a website tailored to your sector. Here’s how our highly qualified team can help:


High-Quality, Affordable Design

Salt Rank’s experienced web design team prioritizes quality while keeping your budget in mind. You can have a professional, modern website at a cost that suits your community’s financial goals.


Full Website Management

Salt Rank offers hosting and ongoing management services, including security scans, daily backups, and software upgrades. You won’t have to worry about the technical aspects of your website.


Mobile Readiness

In a mobile-centric world, your website should look great on any device. Salt Rank’s responsive design principles guarantee your website remains impactful whether viewed on a laptop, tablet, or smartphone.


Proven Results

Salt Rank has a track record of success in the senior living industry, with experience in assisted living website design, digital marketing, social media, SEO, and print design. We understand the unique needs of your community.

When you choose Salt Rank, you’re partnering with a team that not only provides expert web design services but also has a deep understanding of the senior living sector. Let us help you turn your website into a powerful marketing tool that attracts new residents and their families. Contact us today for a free consultation and learn more about our tailored web design services. Your senior living community deserves a website that stands out in the industry, and Salt Rank is here to make that happen.

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About the Author: Autumn Huerter