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Email : contact@saltrank.com

Kansas City Online Marketing: How to Generate Local Leads

If you are a Kansas City business, you can generate more local leads when you use Kansas City online marketing. Most companies generate the highest quality and greatest amount of leads through Google Searches. You know that you need new leads to grow your business, but how do you get them?


The answer is simple: Search Engine Optimization or SEO for short.

Kansas City Online Marketing firm or DIY?

Using a Kansas City Online Marketing firm like Salt Rank to improve search engine optimization is the way to get your website to rank on search websites like Google and Bing. The reason you want to show up on search pages is that the people who are searching for a solution to their problem and looking for your business right NOW. When they click on your website, it is a chance to turn a visitor into a customer.


If you want to try to DIY your SEO to generate leads, we will take you through the five easiest ways to do it. Keep reading for super useful information you can use today.

First: Find the Right Keywords

Keywords are the words that people type into a search engine to find the answer that they are looking for.


What you need to do is find the keywords that your customers are using and optimize your homepage for them.

keywords for kansas city online marketing

How do you find the right keywords?

1 – Take a look at what terms your customers are already using. You can find this information through your Google Search Console or Google Analytics.


2 – Ask your customers how they found you. A simple way to know what keywords to use is just to ask existing customers how they found you. If they say ‘Google’ ask them what search term they used to find you.


3 – Think about localized keywords like

  • [service] near me, e.g., plumbers near me
  • plumbers in [Kansas City]
  • doctors in [Kansas City]


Once you know your keywords, optimize your website for it! Make sure your meta description on each page is targeted to your keyword.

Do not overlook the importance of local keywords!

Why?

1 – Half of the people who Google a business physically went to the store within 24 hours.

2 – 60 percent of Americans use search to find out local products and services.

3 – Most people (71%) look the location of a business up to see that is real and get directions to it.

If you don’t know where to start with keyword research or optimizing your website, contact us today to get a free quote and consultation.

Second: Claim Your Google My Business Listing and All Other Local Listings

city photo of kansas city online marketing

If you have a local bricks-and-mortar store, you need to have a presence on local listing websites. Not only will this create great backlinks, but the people looking for your product or service will be able to find you.


Once you have your My Business listing, work hard to generate positive reviews. Over 85% of your customers trust online reviews. These days, they are just as powerful as a recommendation from a friend.


Salt Rank has a robust reputation management system that enables you to get 4- and 5-star reviews from your customers without having to reach out to the one by one.


However, if you are just starting out, you can ask your customers individually for reviews, and this will help you rank better on search pages.

Third: Write Blog Posts Consistently

kansas city online marketing girl writing

Blogs combine everything needed to reach visitors, engage them, and keep them coming back. Generating leads is easy when you have a great blog.


‘Consistent’ varies from industry to industry and business, but you should be posting a blog at least every 10 days.

But how do you write a great blog post?

Choose a great topic

Always write on a topic that is relevant to your customer. If you aren’t sure the type of content they want to see, you can start with your keyword research or thing of the frequently asked questions you get.

Create an outline

Write a great outline with the major points that you want to hit in your post. Then write the conclusion first. This will help you fill in the blanks as you write.

Create user-friendly and high-quality content

Notice how we are answering all your questions and writing in a friendly tone?

Publish content that’s easy to skim

Use a lot of headings and bullet points in your blog post to make it easy to read. Like these bullet points here!

Create engaging titles

Make sure that your titles speak to a problem or your customer in general. There is nothing worse than a dull, generic headline

Note: Make sure your headline is no longer than 70 characters

Use keywords

People can’t find you if search engines don’t know what you are writing about. Make sure your post is full of the keywords you want to rank for.


If you don’t have time to write blogs or don’t consider yourself a strong writer, Salt Rank is a Kansas City online marketing firm that can help you create high-quality, compelling blog posts consistently.

Fourth: Guest Post

podcast and backlinks kansas city online marketing

Now that you are writing posts consistently, you are ready to guest post. This is a great way to build authority and get backlinks!


If you aren’t a great writer, you can be a guest on a local podcast or do a video Q and A with a local YouTuber.

This may seem like a lot of work, but there are some excellent reasons to guest post

You Can Establish Authority in Your Niche

When you show up on someone else’s website, their audience will see you are a credible source on the topic they are interested in. Make sure you are only guest posting on quality websites. Their authority will rub off on you.

You Will Get Better, Local Backlinks (this is good for SEO)

Remember when we talked about backlinks above? Getting a link to your website from another local business will help your rankings when people are looking for ‘hairdressers near me’.

Your Writing Skills Will Improve

The more you write, the better you become. Practice makes perfect!

Your Social Media Will Benefit

People love to share what is new on their social media. When they share, you will be exposed to their audience, and a small percentage of them will find you on social. It’s not a lot, but if you are featured on a page with a large following, you will get lots of followers.

Brand Awareness

Guest posting or being a guest on a podcast is an excellent way to build brand awareness. Like in benefit #4, your message and brand will be exposed to hundreds, thousands, or hundreds of thousands of other people!

Fifth: Optimize Your Images

optimize images on website kansas city

If you don’t have alt-tags, or image descriptions, or are not using progressive JPEGs, you aren’t doing SEO properly.

Why use alt tags?

Google can’t see, so it relies on your image descriptions to know what users are seeing.

Why use progressive jpegs.

Google prioritizes page load speed, and if you have large files that take forever to load, you will be penalized in the search rankings. Making your photos, progressive JPEGs will help your website load faster!


When you optimize your images, your website can show up in image searches, and your site will load faster.


You don’t want to show up on page six of Google, so optimize your images!

Here is a mini checklist you can use to optimize your images

1 – Save your pictures as a progressive JPEG

2 – Strip your picture of the metadata if it is too big

3 – Change your titles to describe what the user is seeing accurately

4 – Add alt tags

5 – Use the caption section (is you have WordPress)


Now you have all the tips you need to generate local leads to grow your business, by using SEO.


If you are too busy running your business and need help, you can contact Salt Rank, your friendly neighborhood, Kansas City online marketing firm!

Maximize Your Business Sale With An Effective PPC Campaign

 

ppc company

PPC management is a complex process and involves in depth analyzing and superior skills. You must choose a reputed PPC company who specializes in delivering an effective PPC advertising and marketing campaign.

 

A meticulously planned PPC campaign optimized with conversion boosters will deliver targeted website traffic. A  digital marketing agency employs experts who are creative and have proper knowledge and experience regarding pay per click strategies for augmenting business processes.

 

PPC (pay per click) campaigns help to derive targeted traffic to your website. One of the most effective ways to maximize efficiency and boost ROI is to optimize conversion rate (CVR) by testing innovative approaches without putting undue pressure on the budget.

 

Five techniques that will help you build more conversions and secure good results in 2018 and beyond.

 

 

Optimize keyword quality scores

 

Quality scores are often considered as one of the most important things which invariably lead to reduced costs and better ad positions.

 

 

The three main elements that determine QS are:

 

 

i) Ad relevance –Establish clearly how far the keyword is relevant to the ad copy. Create significant headlines; focus on the needs and sensitive points of your targeted audience.

 

 

ii) Landing page experience – Quality scores are basically dependent on the landing page experience and expected CTR. If the landing page experience is not good, your quality scores will be bad. People tend to click faster and convert faster on your landing page if it is explicitly and unambiguously designed. Dynamic text replacement (DTR) will provide some quick benefits and can improve quality score.

 

iii) Expected CTR (click-through rate) – PPC experts consider CTR as one of the most crucial factors when determining QS. Having more high-quality ads will generate more clicks and conversions as compared to ad groups with merely one.

 

2. Intellectual Re-Marketing

Customers who visit your landing pages are at various stages of their buying journey. Intelligent re-marketing is a unique way to connect and engage visitors to your website who may not have made an instant purchase. The main aim of re-marketing is to capture the interest of lost users as well as retain customers. Never serve the same messaging. Find innovative ways to add value up and down the funnel.

 

Tips for remarketing ads in order to capture the interest of lost leads:

 

 

i) Test different lead magnets: Different visitors respond to different types of media. Split-test your remarketing ads to offer an e-book and webinar.

 

ii)Name-drop influencers: Include popular influencers in your remarketing ads. This alliance builds up trust.

 

iii)Use dynamic targeting: Serve specific ads to different audience segments.

 

3. Utilize the innovative concept of machine learning

 

AI and machine learning brings the promise of higher-performing marketing at speed. This is an automated endeavor which also aids in budget management. With this you will be able to use more data than any human can handle in order to make quick adjustments in real time.

 

4. Test new ad extensions

 

 

It is important to capture as much SERP (search engine results page) as is possible. In order to do this, you can test different ad extensions on your top-performing campaigns.

 

Ad extensions are available in different forms, the most popular of which are:

 

i) Sitelink Extensions

 

ii) Callout Extensions

 

iii)Structured Snippets

 

iv)Location Extensions

 

Google provides additional extensions for ads that appear on the mobile devices. These are:

 

i) Message Extensions

ii) Call Extensions

 

5. Highly developed segmentation with in-market audiences

 

By using in-market audiences within your display ads targeting, you can easily target users according to their consumer behavior, as well as the content they have shown an interest in online. Thus, you can serve hyper-specific ads to customers who exhibit an interest. Ranging from persona segments to product categories, there are numerous options.

Why Small Businesses Need To Hire An Seo Company

seo company

In today’s world, SEO and marketing cannot be described separately. This means that if you want to make your business profitable, then you need to increase the size and growth of your business. In this article we have listed some of the benefits that you can get by using SEO services. It is important to make sure that you choose the best SEO service expert in Kansas because not all companies are capable of providing the services that you need.

 

ATTACK THE TARGET TRAFFIC

 

A vital role played by digital marketing experts is reaching as many people as possible. If a marketing campaign cannot reach as many people as it should be, then it is failed. But with the right SEO Company you can be sure that you will be able to reach as many people as possible. Sometimes you have a lot of traffic to your website, but the people who get to your site do not buy anything. This is because they are not the target audience. A good marketing agency will ensure that you get targeted traffic to your website.

 

A CREATIVE WEBSITE

 

A creative web site plays an important role in ensuring that your business becomes successful. For example, if your website is well designed and attractive, then it means that once people get to your web site, they will know how to navigate it. This will make it easier for people to purchase from your website. The kind of impression your website creates will make them more likely to come back. On the other hand, a badly designed website can make the customer not buy anything from that site. This is why it is highly recommended to have a creative website which will build a good relationship between your customers and you. Hiring the right seo company will ensure that your work is presented perfectly to your customers.

 

COST EFFECTIVE

 

Digital marketing is more cost effective compared to other methods of marketing. By hiring an experienced SEO agency, you will be able to reach a large target audience. This will translate to high sales and huge profits. Using other methods which may seems to be very expensive, many times cannot reach the same size audience as digital marketing would.

 

COMPREHENSIVE SEO KNOWLEDGE

 

Another advantage of hiring an SEO agency in Kansas City is that you will get access to deep SEO knowledge to help your business. This is because good SEO companies should have lots of experience when it comes to matters related to online businesses. With their help you can transform your business.

 

Take your company to the next level by hiring an SEO company today.

 

5 Reasons Why Business Owners Should Go For SEO Services

seo services

 

With most businesses going online, it is now necessary to consider SEO in your marketing strategy.

 

Just surf across internet for few minutes and you will find everything you’re looking for. Without a doubt, the Internet has made life easy for everyone. And this is true for business owners as well.

 

Those who dream of spreading their business across the globe, online marketing plays a crucial role. But how is that possible?

 

All thanks to SEO, i.e. Search Engine Optimization. Basically, it is a marketing technique which helps your products get recognition. If your business is not using SEO services yet, you need to consider some essential reasons to spend on it right away.

 

 

Consumers are Researching before they Buy

 

Customers are getting smarter. Around 70 percent of consumers today research companies online before doing any kind of business. This means, having a functional website isn’t the only thing you need. If you want to grow your business and find new customers, you need to stay ahead of your contenders. It is possible with SEO. Using internet marketing practices, you can enhance the visibility of your business.

 

 

Your Contenders are doing it

 

You need to understand that there are only 10 available spots on the first page of Google, Yahoo and other search engines. And if you ever do a quick search for some of your relevant keywords, you will find that millions of other websites are competing for those spots. Plus, every day new websites are launched. So, the competition is fierce and you cannot afford to miss out the top positions, right?

 

Because it Really Works

 

First thing’s first; even if SEO seems like a marketing buzzword, you cannot deny the fact that SEO works. A proper usage of SEO strategies not only helps raise rankings but also drive traffic and boosts sales for your business. And the best part is it continually evolves.

 

SEO is an Asset

 

SEO is not a single service. In fact, it is a group of services which altogether works for the progress of your business. For instance, paid search advertising is one of the best options to get your business on the first page of the search results. With the help of SEO, you are building an asset. Just like buying a home which increases in value over time.

 

Search Ranking builds Credibility

 

Do you know 80% of web users skip the paid ads? They focus solely on organic search results. This clearly states that when you invest in SEO and get a high ranking, trust level increases. Hence, a higher number of customers and sales can be expected. In short, a good SEO strategy offers consumers a positive feeling!

 

It is pretty clear that investing in SEO is a smart move. And there’s no sign of that changing anytime soon. Get started right now!

6 Major Ways A Digital Marketing Agency Can Help You Expand Your Business

digital marketing agency

 

If you are running a business and aren’t using the right digital marketing practices, you are lagging behind. Explore some essential reasons to hire an agency for better ROI.

 

Undoubtedly, digital marketing has appeared to be an exciting tool for expanding any business. Whether you own a small or a medium business enterprise, it proves to be helpful in different ways.

 

If you really wish to stay ahead of your competitors and reach the pinnacle of success, you need to work on your online marketing strategy. Remember, for this you must consult experts.

 

You do not need to have an entire team or to add an additional department to your business. Just outsourcing your needs from a reputed digital marketing agency can do wonders.

 

Check out how digital marketing companies can work for you:

 

A 24*7 Online Presence 

 

The first thing you will start with is a website which will be the hub of your digital marketing activities. You will have different pages with different purposes, which through one or the other will enforce potential buyers to become regular customers. It will be a big support to achieve your conversion goals.

 

Developing Marketing Strategy

 

A team of skilled professionals will develop an effective digital marketing strategy to achieve specific objectives. They are perfect to blend and balance the many initiatives, leading to maximum effect.

 

Search Engine Optimization

 

Remember, buying journeys begin with search. Do you know 70% of all searches are done with Google? Hence, if your business is not appearing in top searches, you are lagging behind. So, let your digital marketers take it to the next level of success.

 

Content Marketing 

 

Certainly, content marketing is the fabric of search and social programs. It plays a critical role in every phase of the buying cycle. But the fact is only a small percentage of businesses actually realize the benefits of content marketing. Having a team of content experts will help you lead the competition. Whether it is about writing the website content or preparing an engaging blog, there will be an endless number of tasks to be done.

 

Pay-Per-Click Advertising

 

While achieving success with SEO calls for time and persistence, there’s little chance for it to produce immediate results. Don’t worry; your digital marketing agency will help you produce faster and efficient results using PPC. It will also create instant visibility to generate traffic, leads, and sales.

 

Visual Marketing

 

These days videos are in trend. Investing for online visual marketing including everything from images for web pages to photos, illustrations, and infographics for social media, will prove to be highly beneficial.

 

So, these were some of the reasons why you need to employ the right techniques of online marketing, and have a reliable team with you. Surely, these will be helpful in the evolution of your SME business.

 

Need an expert team of digital marketing professionals? Let us know how we can help you!

Let’s talk about your business

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