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Do’s and Dont’s of the Perfect Landing Page

PPC landing pages are something that every business struggles with. While they may seem simple in theory, their execution is often less than desirable.

Poor execution might be because several different departments can get involved in the creation of a single landing page.

Each part of a company can have a different agenda for the landing page. Customer service wants to highlight their warranty plan. IT wants to stick with their ordinary web template, and the legal team wants to put the company’s policies in an attention-grabbing place.

So many competing interests.

How can you, as the company’s PPC expert, possibly make visitors convert amidst all these competing agendas?

As you know, a PPC landing page can’t do everything on its own.

So how do you balance these different goals?

Start with these do’s and don’ts of the perfect PPC landing page. Here are the do’s, first.

PPC Landing Page Do’s

1. Make Sure That Your Headline, CTA and Offer all Align

These things must align to prevent confusion among visitors. Remember this rule: confusion is bad for conversions.

To bring more clarity to your landing page, follow this rule: the copy should be all about the user.

Discuss the outcome and benefits for the users who decide to take action. And most importantly, remember to keep the writing clear and straightforward.

Now, this is not as easy as it sounds. You might need to start working with a pay per click company.  It takes experience to know how to write compelling copy, stick to the main point of the page and come at it from the perspective of prospective customers.

2. Improve Your Website Design and Graphics

Good web copy is essential – but so are the images and design. They need to meet specific standards so as not to undermine the compelling content that you’ve written.

The first rule is that you need to use images that are relevant to your offer. If you’re selling a book, then you need a picture of the book.

Sounds simple, but this doesn’t always happen for various PPC offers.

The second and final thing you need to know regarding design is that frequently a simple landing page design is all you need, supported by a clear and bold CTA button.

3. Show Your Product In Motion

Videos can do wonders for conversions, especially when offering hard to describe products or services.

However, that doesn’t mean that you should stick any old video onto your landing page. On the contrary. Videos, like images, need to be as relevant as possible to the goal of your landing page.

4. A/B Test Trust Signals

These are things that signal trust. They can include testimonials, trust seals, etc.

You don’t need to clutter your page with them. Even just one or two good ones can tip visitors over the edge and into your sales funnel.

Your landing page may not need them, but you should test them first.

5. Utilize Your Thank You Page

Not only is saying thank you the polite thing to do, but it’s also the right thing to do!

What do we mean by that?

Well, your company might, for example, want to include a bunch of different links on your landing page.

Instead of doing that though, save some of those links and call to actions for your thank you page!

This way, you can have your cake and eat it too.

Keep your landing page clean. And remember this: the conversion doesn’t have to end the conversation!

6. A Landing Page is Not Set in Stone

You should expect possible resistance from your company to landing page revisions or new landing page additions.

After all, landing pages are a big deal to the company’s bottom line, and represent a significant change – and change can always be scary.

Not only that, many companies also collaborate at length before publishing a landing page. Redoing them can be an alarming prospect.

So to sell the idea to your company, start by implementing some of the essential changes. Perhaps the results of those changes will help them see your point of view better…

PPC Landing Page Don’ts

7. Leave Out Distractions

Distractions include external links, social media links, sidebars, site menus, etc. These are (or should be) an obvious no-no.

After all, why would you want to lead your prospects astray when you’ve got them right where you want them?

Don’t let prospects get lost in the woods, because they might not come back.

8. Don’t crowd your landing page with different agendas

Finally, we come full circle to our first point, the most critical part of creating a perfect PPC landing page.

The goal of a PPC landing page should be above all else conversions.

Multiple agendas on your PPC landing page will interfere with this goal.

What are conversions?

Conversions in B2C means selling your product or service.

Conversions in B2B, on the other hand, could mean any of the following: capturing an email address, signing them up for a webinar, or having them download a freebie like an eBook.

You don’t want to ‘oversell” on a landing page by presenting multiple different options. Having “contact us, read this post, read that post, look at our new service offering,” and so on, will just clutter your PPC landing page.

If you want to create several different calls to action, then you’ll need to create several different landing pages. Makes sense right?

It’s a lot easier than it sounds, especially when you have already come up with your landing page design template.

Conclusion

While this advice will give you a good start in creating the perfect PPC landing page, it’s by no means a comprehensive list, nor will every tip here work for every company. You’ll need to test these ideas out for yourself and see how they pan out in your PPC accounts.

After all, PPC can be full of surprises. Every PPC marketer has seen things that shouldn’t work work, and things that should work, not work at all.

Even if these are the right principles for the majority of PPC experts, individual companies might do some things differently.

So please spread the word, and let’s try and get every company on board with these principles.  

If you’re ready to start working with a pay per click company, we’d be glad to help. Reach out to us here.

Maximize Your Business Sale With An Effective PPC Campaign

 

ppc company

PPC management is a complex process and involves in depth analyzing and superior skills. You must choose a reputed PPC company who specializes in delivering an effective PPC advertising and marketing campaign.

 

A meticulously planned PPC campaign optimized with conversion boosters will deliver targeted website traffic. A  digital marketing agency employs experts who are creative and have proper knowledge and experience regarding pay per click strategies for augmenting business processes.

 

PPC (pay per click) campaigns help to derive targeted traffic to your website. One of the most effective ways to maximize efficiency and boost ROI is to optimize conversion rate (CVR) by testing innovative approaches without putting undue pressure on the budget.

 

Five techniques that will help you build more conversions and secure good results in 2018 and beyond.

 

 

Optimize keyword quality scores

 

Quality scores are often considered as one of the most important things which invariably lead to reduced costs and better ad positions.

 

 

The three main elements that determine QS are:

 

 

i) Ad relevance –Establish clearly how far the keyword is relevant to the ad copy. Create significant headlines; focus on the needs and sensitive points of your targeted audience.

 

 

ii) Landing page experience – Quality scores are basically dependent on the landing page experience and expected CTR. If the landing page experience is not good, your quality scores will be bad. People tend to click faster and convert faster on your landing page if it is explicitly and unambiguously designed. Dynamic text replacement (DTR) will provide some quick benefits and can improve quality score.

 

iii) Expected CTR (click-through rate) – PPC experts consider CTR as one of the most crucial factors when determining QS. Having more high-quality ads will generate more clicks and conversions as compared to ad groups with merely one.

 

2. Intellectual Re-Marketing

Customers who visit your landing pages are at various stages of their buying journey. Intelligent re-marketing is a unique way to connect and engage visitors to your website who may not have made an instant purchase. The main aim of re-marketing is to capture the interest of lost users as well as retain customers. Never serve the same messaging. Find innovative ways to add value up and down the funnel.

 

Tips for remarketing ads in order to capture the interest of lost leads:

 

 

i) Test different lead magnets: Different visitors respond to different types of media. Split-test your remarketing ads to offer an e-book and webinar.

 

ii)Name-drop influencers: Include popular influencers in your remarketing ads. This alliance builds up trust.

 

iii)Use dynamic targeting: Serve specific ads to different audience segments.

 

3. Utilize the innovative concept of machine learning

 

AI and machine learning brings the promise of higher-performing marketing at speed. This is an automated endeavor which also aids in budget management. With this you will be able to use more data than any human can handle in order to make quick adjustments in real time.

 

4. Test new ad extensions

 

 

It is important to capture as much SERP (search engine results page) as is possible. In order to do this, you can test different ad extensions on your top-performing campaigns.

 

Ad extensions are available in different forms, the most popular of which are:

 

i) Sitelink Extensions

 

ii) Callout Extensions

 

iii)Structured Snippets

 

iv)Location Extensions

 

Google provides additional extensions for ads that appear on the mobile devices. These are:

 

i) Message Extensions

ii) Call Extensions

 

5. Highly developed segmentation with in-market audiences

 

By using in-market audiences within your display ads targeting, you can easily target users according to their consumer behavior, as well as the content they have shown an interest in online. Thus, you can serve hyper-specific ads to customers who exhibit an interest. Ranging from persona segments to product categories, there are numerous options.

5 Reasons Why Business Owners Should Go For SEO Services

seo services

 

With most businesses going online, it is now necessary to consider SEO in your marketing strategy.

 

Just surf across internet for few minutes and you will find everything you’re looking for. Without a doubt, the Internet has made life easy for everyone. And this is true for business owners as well.

 

Those who dream of spreading their business across the globe, online marketing plays a crucial role. But how is that possible?

 

All thanks to SEO, i.e. Search Engine Optimization. Basically, it is a marketing technique which helps your products get recognition. If your business is not using SEO services yet, you need to consider some essential reasons to spend on it right away.

 

 

Consumers are Researching before they Buy

 

Customers are getting smarter. Around 70 percent of consumers today research companies online before doing any kind of business. This means, having a functional website isn’t the only thing you need. If you want to grow your business and find new customers, you need to stay ahead of your contenders. It is possible with SEO. Using internet marketing practices, you can enhance the visibility of your business.

 

 

Your Contenders are doing it

 

You need to understand that there are only 10 available spots on the first page of Google, Yahoo and other search engines. And if you ever do a quick search for some of your relevant keywords, you will find that millions of other websites are competing for those spots. Plus, every day new websites are launched. So, the competition is fierce and you cannot afford to miss out the top positions, right?

 

Because it Really Works

 

First thing’s first; even if SEO seems like a marketing buzzword, you cannot deny the fact that SEO works. A proper usage of SEO strategies not only helps raise rankings but also drive traffic and boosts sales for your business. And the best part is it continually evolves.

 

SEO is an Asset

 

SEO is not a single service. In fact, it is a group of services which altogether works for the progress of your business. For instance, paid search advertising is one of the best options to get your business on the first page of the search results. With the help of SEO, you are building an asset. Just like buying a home which increases in value over time.

 

Search Ranking builds Credibility

 

Do you know 80% of web users skip the paid ads? They focus solely on organic search results. This clearly states that when you invest in SEO and get a high ranking, trust level increases. Hence, a higher number of customers and sales can be expected. In short, a good SEO strategy offers consumers a positive feeling!

 

It is pretty clear that investing in SEO is a smart move. And there’s no sign of that changing anytime soon. Get started right now!

6 Major Ways A Digital Marketing Agency Can Help You Expand Your Business

digital marketing agency

 

If you are running a business and aren’t using the right digital marketing practices, you are lagging behind. Explore some essential reasons to hire an agency for better ROI.

 

Undoubtedly, digital marketing has appeared to be an exciting tool for expanding any business. Whether you own a small or a medium business enterprise, it proves to be helpful in different ways.

 

If you really wish to stay ahead of your competitors and reach the pinnacle of success, you need to work on your online marketing strategy. Remember, for this you must consult experts.

 

You do not need to have an entire team or to add an additional department to your business. Just outsourcing your needs from a reputed digital marketing agency can do wonders.

 

Check out how digital marketing companies can work for you:

 

A 24*7 Online Presence 

 

The first thing you will start with is a website which will be the hub of your digital marketing activities. You will have different pages with different purposes, which through one or the other will enforce potential buyers to become regular customers. It will be a big support to achieve your conversion goals.

 

Developing Marketing Strategy

 

A team of skilled professionals will develop an effective digital marketing strategy to achieve specific objectives. They are perfect to blend and balance the many initiatives, leading to maximum effect.

 

Search Engine Optimization

 

Remember, buying journeys begin with search. Do you know 70% of all searches are done with Google? Hence, if your business is not appearing in top searches, you are lagging behind. So, let your digital marketers take it to the next level of success.

 

Content Marketing 

 

Certainly, content marketing is the fabric of search and social programs. It plays a critical role in every phase of the buying cycle. But the fact is only a small percentage of businesses actually realize the benefits of content marketing. Having a team of content experts will help you lead the competition. Whether it is about writing the website content or preparing an engaging blog, there will be an endless number of tasks to be done.

 

Pay-Per-Click Advertising

 

While achieving success with SEO calls for time and persistence, there’s little chance for it to produce immediate results. Don’t worry; your digital marketing agency will help you produce faster and efficient results using PPC. It will also create instant visibility to generate traffic, leads, and sales.

 

Visual Marketing

 

These days videos are in trend. Investing for online visual marketing including everything from images for web pages to photos, illustrations, and infographics for social media, will prove to be highly beneficial.

 

So, these were some of the reasons why you need to employ the right techniques of online marketing, and have a reliable team with you. Surely, these will be helpful in the evolution of your SME business.

 

Need an expert team of digital marketing professionals? Let us know how we can help you!

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