game plan
OUR STRATEGY
“Salt Rank got it done. We‘re getting results on Google which has led to more sales. In the modern business
world, you need to have a good web presence and Salt Rank makes it happen.”
Shawn Davison
Founder, Level One Games
monthly
WHAT TO EXPECT
Content Strategy
Google wants to display relevant results. Google’s crawler visits your website regularly to find out how often it’s updated. Regularly updating your Website with fresh content is the best way to improve your score on Google’s ranking system.
The longer people spend on your page reading and scrolling, the more Google increases your score.
BLOG POSTS
Each month, our content team explores your industry and identifies possible ideas on how to add value to your site visitors and create readership. We create topics that strategically harmonize with our search keyword strategy, while focusing on what your readers will find interesting. Our content team deeply researches these topics and comes up with fun and informative blogs that will represent you as a thought leader in your industry.
PROMOTION ARTICLES
An important part of the process of establishing strong backlinks and increasing your Google rank is distributing unique and impactful content to third-party sources. Each month, our team comes up with an industry-tailored topic that is specifically focused on implementing our campaign keywords, while adding value and representing your business as an expert.
Link Building
When other sites link to your website, Google increases your value. For example, if an article references your website, your score improves. We spent years establishing a proprietary formula of linking through key sources, constantly evolving our system based on the latest Google algorithm changes. This link building process enables us to consistently and effectively impact your ranking.
We will be submitting links to your website to various outlets such as web directories, social media profiles and even classified ads on a regular basis.
Business Listings & Citations
It’s important for your business to show up on local directories and maps. We submit and manage listings and citations across the most popular services so customers can find you, no matter where they are looking.
Google My Business is one of the most powerful and underutilized ways to improve your online visibility and local ranking. We will create (if needed) and manage your Google My Business listing, including posting regularly on its built-in social feed.
Website Optimizations
We optimize your website on an ongoing basis for better search engine indexing.
We monitor changes to the Google algorithm and continually optimize your website accordingly. With any algorithm changes, we make strategy adjustments to ensure we’re always maximizing the impact of our SEO process.
We ensure that any new pages or changes to your website are always optimized.
We also continually monitor Google Search Console and quickly resolve any issues. Website errors impact your SEO, so we always fix broken pages, broken tags, missing alt tags, meta data, etc.
Reporting & Visitor Behavior Analysis
Our goal is to increase your Google rank and website visitors. We’ll provide a monthly report which will include your changes in search ranking and traffic, so you’ll know the exact results of our efforts.