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SENIOR LIVING MARKETING

Finding it hard to boost the occupancy rate for your senior living facility? Didn’t get effective results even after tying with top senior living marketing companies? Cool off! Salt Rank is here to assist you in taking your senior care business to the next level with its time-tested senior living marketing solutions. We pride ourselves on being a widely recognized senior living marketing company, with 90% of our clients based in senior living.

In our extensive working tenure spanning over 10+ years, we’ve served hundreds of senior living communities. Best of all, we have experience in all forms of marketing. Whether it be an assisted living, nursing home, independent living, or continuing care retirement community of yours, Salt Rank’s full-service team can handle everything from your website creation to your digital marketing, social media, and even print design needs. Team up with us and get your units filled.

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OUR STRATEGY

Your Senior Living Community will have a powerful presence in all major channels:

ORGANIC

Utilizing our organic senior living digital marketing strategies, we’ll get your senior living community website to the top spot on Google search for terms like “senior living near me” to bring you hundreds, and even thousands, of website visitors every month.

PAID

As a part of our senior living marketing services, we’ve got many options for paid advertising, including Google ads, social ads, and display ads. We will bring you direct leads by optimizing, A/B testing, and putting extra effort into maximizing the impact of your paid campaigns. Our team continuously refines strategies to ensure higher conversions and the best return on investment.

SOCIAL

Using social media, we would represent your community as caring, friendly, fun, and vibrant while creating content that engages family and friends. This powerful tool for senior living will create exposure for you and build confidence in people to choose your community.

LOCAL

Your biggest audience is those near your community. By using senior living geofencing, we would target the people around you via ads to build awareness with them to ensure your community shows up in map and directory searches. We can even deliver them commercials on their home TVs.

results WEB DESIGN & DEVELOPMENT Bayshire Carlsbad Senior Living We helped our Senior Living client transition from a new management company and gave their website a complete overhaul while showcasing their services, amenities, team and property. get results Pages 11 Integrations 3 Avg Monthly Visits 3200 Full design & development results GOOGLE AD MANAGEMENT Ocean Hills
Senior Living Last Month get results Phone Calls 80 Website Inquiries 10 Impressions 42k 452 Ad Clicks $1400/mo Budget results SOCIAL MEDIA MANAGEMENT Heritage
Woods One Year get results New Page Likes 925 Post Likes/Reactions 9,622 Page Impressions 841k 17.9k Ad Clicks $250/mo Ad Budget results SEARCH ENGINE OPTIMIZATION Sabal Palms We were able to help our client make tremendous leaps forward in both keyword positioning and the number of visitors to their website. Google Search Keyword Positions memory care near me get results 1  99 assisted living facilities near me 1  98 memory care assisted living 1  99 senior assisted living near me 1  99 assisted living apartments 2  98 assisted living homes 3  97 1,591
156 February 2023
February 2019 visitors per month
visitors per month   920% results GEOFENCING Landings of
Genesee Valley Last Month We were able to help our client reach prospects across their entire online buying journey - not just when they are searching. get results Walk-Ins 24 Impressions 45k Ad Clicks 69 $995/mo Budget results PRINT & DESIGN SERVICES Northstar
Senior Living get results Presentation Folders
 80+ Flyer & Brochure Designs
 200+ 37 Custom Projects We have helped elevate our client’s corporate and over 80 communities’ marketing efforts through our print design services including but not limited to: business cards, flyers, inserts, logos, mailers, presentation folders, rack cards, bi-fold and tri-fold brochures and more. Sabal Palms Senior Living - SEO Success

JOIN OUR SENIOR LIVING FAMILY

We at Salt Rank have a rich history of serving some of the most top-notch senior living facilities. Our seasoned marketing experts are familiar with all the nuances of the senior care industry and know exactly what works. With our client-first approach, we’ve been successful in cultivating long-term relationships with more than 85% of our clients who have been associated with us since day one. After all, we wouldn’t be who we are without our awesome clients.

clients

WE WORK WITH

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expert help

WHY CHOOSE US

Proven Industry Expertise

Proven Industry Expertise

In our over a decade of experience, we’ve partnered with several senior living communities and have helped them achieve their target results. All these years of continuous efforts have helped us to understand the unique dynamics and language of the industry. Our deep-rooted knowledge ensures strategies that deliver measurable results.

Comprehensive Marketing Solutions

Comprehensive Marketing Solutions

From website design & development to digital marketing needs to social media management and print design, being an eminent senior living digital marketing agency, we offer a full suite of services tailored to meet all your marketing needs under one roof. Partner with Salt Rank to boost your senior living community’s presence.

Comprehensive Marketing Solutions
Cost-Effective Excellence

Cost-Effective Excellence

We are well aware of the fact that senior living communities bear operating expenses that are quite high and their marketing budgets are tight too. Recognizing these financial shortfalls within the senior living sector, we offer top-tier senior living marketing services at very economical pricing, ensuring you receive maximum value.

Personalized Client Commitment

As a family-owned and operated business, we prioritize building lasting relationships that thrive on aspects like honesty, integrity, and complete transparency. Our senior living marketing agency is passionate about representing your community in a completely authentic way, reflecting the care and compassion inherent in your senior living facility’s services.

Tangible Success Metrics

Tangible Success Metrics

Our track record speaks for itself. We’ve propelled numerous senior care businesses and helped them skyrocket their revenue. Our senior living marketing agency efforts have assisted them in securing top positions on Google and other major search engines, through which they generated thousands of ad engagements, increased property visits, and expanded social media followings.

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ASKED QUESTIONS

What Is Senior Living Marketing?

It’s the set of strategies used to market and promote a senior living community business. The main aim of this marketing strategy is to increase the occupancy rate of the senior care units.

Opting to take senior living marketing services can bring new business to senior living communities. Moreover, they get to promote their brand and get a competitive edge in their industry.

It’s always best to use a combination of different marketing channels to reach out to new occupants. For this, communities can use a fusion of different marketing channels like social media, email marketing, and even traditional marketing measures like print and television.

It’s best to focus on strategies like website optimization, valuable content creation, taking part in community events, and utilizing marketing tools like social media and paid marketing to generate qualified leads for your senior living business.

It must be easy to navigate and attractive. Moreover, it needs to address the senior living community’s services and amenities. Last but not least, ensure it’s easily accessible on all devices.

Yes, geofencing can be very useful for a senior living marketing agency as it allows communities to precisely target potential leads within a specified geographical area. Using it, they can deliver relevant ads and other information to people who might be more interested in taking their services.
Senior Living Marketing