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Google Algorithm March 2019 Update

Google just rolled out a new update in March and you may have seen your client’s rankings and search traffic take a drop. If you are looking for answers, then you have come to the right place. This is an opportunity for Digital Agency Kansas City to benefit. We will take you through the Florida 2 update and the steps you can take to rebuild your client’s traffic.
This update really touches on a few key things, authority, relevancy, and user experience. As a digital agency, there is room for you to improve your customer’s traffic and ranking on Google by taking note of these things.

This new update utilizes a link distance ranking algorithm that determines the activity between websites. Depending on this ranking, a website can be considered more ‘trustworthy’.
The purpose of this is so Google can determine whether a website is spammy. How do they determine this? By checking to see if the website has links to other spam websites or if a website links to a normal, useful website that users want to see.
That being said, links aren’t the final, determining factor in your business ranking. The more important reason to care about links is to build your relevancy and authority in a certain niche. If your link is surrounded by relevant keywords, then your website will be more relevant in the eyes of Google for those keywords.

 

What does this mean for your digital agency? 

 

Build the right links from the right people. Links are all about quality and you should avoid artificial link building where you can and avoid linking to spammy websites. If you help your clients create content that is authoritative and solves a question or helps with further reading, then you will get organic backlinks from other useful websites.

 

Build your authority

 

Speaking of authority, you must balance authority with relevancy and your user’s expectations. Just because you have an expert write your blog post, doesn’t automatically mean you will rank well. Google will rank your pages based on users getting the answers that they expect! Your website may not have the best answer, but if it is the answer that users expect to see, or want to see, then your website will rank better than your competitions.
Make sure that all your posts have an author listed. Why? Because if you don’t have an author, it is impossible for Google to know if it was written by an IT expert or a high schooler. Google looking for authors with expertise in the subject you are writing on.

 

What does this mean for you?

 

Make sure that you are listening to your target audience and answering the questions that they have in your industry. For example, when people google ‘digital agency Kansas City’, make sure that you are answering the questions that people expect to be answered. This may mean you are writing about what to look for in an agency or a listing on the top trends that agencies are looking for in 2020.

As long as you answer the questions along the buyer’s journey, you will be rewarded for it. Most of your clients don’t know where to start, so this is a golden opportunity for you to delve deeper into your target markets mind by answering their ‘how-to’ questions through your content.

 

Focus on User Experience

 

The user experience encompasses many things like mobile first, removal of aggressive or misleading ads, and, like we motioned earlier, giving them what they expect to see.

 

Expectations

 

Make sure your clients are ANSWERING the questions that their users came to their website to see. Create content that doesn’t stray too far from the topic at hand. If there is additional information that supports the answer, make a different blog post about it and link to it.
You really must focus on the user experience and look at content as a public service and not a way to make money right away. Which brings us to the next subject: advertisements.

 

Advertisements

 

Google is taking a hard stance on aggressive, misleading advertising that ruins the under experience. If your client has low-quality ads all over their site, they will be penalized, and this is your opportunity to get them big traffic gains by addressing this issue.

 

Mobile First

 

With mobile-first indexing, make sure you are paying attention to your mobile site having the same content and links as your desktop site. Google is looking to see the mobile and desktop sites are congruent.

 

What About Click Through Rates?

 

You may be wondering why we aren’t talking about click through rates in regard to this update. Again, Google is here to please the end user and give them the information that they want, but click rates are not the metric to be looking for. A bounce back to the google search page is more about the algorithm not providing the right search result than the content on your page. That being said, if your content answers the search query you want to rank for, then you will be rewarded if the user stays in your site and the bounce rate is lower.

 

Bottom line

 

Digital Agencies in Kansas City can take advantage of this update by encouraging their clients to focus on quality content, superior user experience, fair advertising, attention to technical SEO. Make sure you encourage your clients to improve 100% of their issues instead of focusing on just links or ads.

To achieve 100% improvement, make sure you are helping them to meet the Google user’s expectations, avoiding spammy ads and links, and using credible sources that answer questions along the buying journey. Never frustrate your user even if that means removing low-quality advertisements from the website.

Always ask: Is my client meeting their users’ expectations? Are we answering the right questions? If you answer yes to these questions when the next update comes, you’ll be ready.

Help Boost Conversions With These 2019 Website Design Trends

Are you losing your customers to a bad website design?

 

Over 85% of customers say they will never return to a website because of poor user experience. The majority of your customers expect fast load times, stunning design, and an easy to navigate website. If you are looking for website design services Kansas, then consider these conversion boosting trends you can bring to the design team today to boost conversions.

 

Stunning Visuals and Layout

 

Web users want to be wowed with crisp, well-done visuals, but the truly savvy user wants something a little different. Consider adding elements like bold typefaces that establish a strong brand identity right off the bat. Use a ‘Z’ pattern and diagonal designs to guide your customer’s eyes to the important elements on your page. Don’t be afraid to use asymmetrical layouts when using a Z pattern.

 

Having stunning visuals with strong CTAs will not only help you keep your user on your website longer, but it will help you boost your conversion rate.

 

Responsive Content

 

Gone are the days we design for only desktop and mobile. Many people are viewing content on their smartwatches or navigating the web via voice search. To boost your conversions consider working with website design services in Kansas to create content that resonates with your target market and can be accessed through any device or medium.
Not only will your user thank you for your content first approach by staying longer, but Google and other search engines will also reward you by having your content be delivered to your ideal market.

 

Video and GIFs

 

They say a picture tells 1000 words, but a video tells 10,000. You are leaving your brand story to chance without video on your website. Human’s attention is easy grabbed by other human faces and fast-moving objects. It is engrained in our psychology to pay attention to these things. To take advantage of human evolution, you can use dynamic video backgrounds to communicate your brand story and capture attention. If you are targeting a younger demographic, consider using GIFS on your website to communicate complex emotions through pop culture references. Having these elements can entice your web visitors to engage with your brand and consume more content.

 

Personalization

 

Probably the biggest trend for web design that you need to be watching this year. Many website design services Kansas now have the technology to implement true personalization that helps to convert visitors into subscribers or buyers.
When we talk about personalization, we don’t mean simple things like a user’s first name. We are talking about location-based personalization and implementing machine learning and predictive analytics to make recommendations on the next blog post to read or the lipstick color that will look best on a consumer’s skin.

 

In the future, brands will be able to deliver offers that are based on the weather in a person’s location or if their sport’s team in winning of losing in the playoffs. Personalization will be about catering to the user’s interests and addressing where they are in the buyer’s journey. When people feel that they are being heard and take care of they are more likely to convert into users and buyers.

 

Consistent Header and Footer

 

Providing your user with a consistent experience is essential to building trust and therefore boosting conversions. Having a unique and persistent element like a header and a footer will help to orient the user when navigating through your website. Not only that but users expect to see a header and footer with the information they are looking for such as location, FAQs and social media icons.

 

Micro-commitment forms

 

A major breakthrough for lead form conversions has been multi-step forms. The reason that multi-step forms are so effective is because they only ask for micro-commitments. Users find massive, multi-field forms to be intimidating and find the ease of multi-step forms to be interactive, engaging, and fun.

 

Optimizing User Experience

 

Not only will poor usability turn off your users, but it will also affect your search ranking. When designing your website make sure that the user experience is top of mind to ensure that your conversions are high. Here are a few things that you need to consider when improving your user experience:

 

  • Website speed: In 2018, Google announced that site speed would be an important ranking factor. Most users expect a page to load in less than three seconds. Optimizing all the elements on your page like photos, javascript and animations will be critical for reducing your speed load time, pleasing customers, and ranking well on Google.
  • Mobile Friendly: While you should be still creating content first as emerging technologies take hold, you still need to make sure that your website is mobile-friendly. Google has continued to indicate that they will be prioritizing mobile indexing and many consumers are searching for and making product purchases with their mobile phones.
  • Personalized, Smart content: Remember, a personalized experience will increase engagement and overall conversions. Until machine learning and AI becomes widely available and accessible, you can effectively use pixeled data and cookies to help you personalize your user’s experience.
  • Minimalism: Make sure that you are employing plenty of white space to let your user’s eyes rest. Use other techniques like contrast and bold typography to make the user experience as seamless as possible.
  • Accessibility: Ensure that all your photos have alt tags and closed captions for your photos and videos to make your website accessible for users with disabilities. Don’t forget to incorporate keyboard navigation, HTML tags, ARIA tags, and title tags as well. Not only should you do this for the good of your user experience, but you can open yourself to lawsuits if you don’t keep accessibility in mind.

 

Now that you know the top website design trends that will help you boost conversions you can find the best website design services Kansas offers to help you implement them.

On Page Optimization: Important Factors To Consider In 2019

The process of search engine optimization involves two major parts – Off Page Optimization & On Page Optimization. Off page optimization has more to do with promotional methods outside the website like posting links, using social media to achieve a better ranking in the search results etc.

On the contrary, On Page optimization forms the base for search engine optimization and refers to all the steps that can be taken directly within the website to improve its search engine ranking. It is the process of optimizing the individual web pages that comprise the website. It includes the content of the webpage as well as the HTML source code of that page. Basically, on page optimization techniques involve optimizing the code and content of each web page of the website. When looking for a business to do your optimization, look for a reputable Kansas City Online Marketing company. You need a company that will focus on the following factors to achieve better On Page Optimization of your website.

1. Optimize the title tags

The title tags are one of the most important factors that can help with page optimization. Title tags are used to determine the intent of your page by search engines. A Google bot will list your website in the search results only if it sees the searched keywords included in your title tag. The closer your keyword is to the first few words of the title tag, the higher priority it is given by the search engines. That is why it is recommended that you start your title tag with the keyword. Another great idea is to add modifiers in your title and title tags. Words like ‘2019’, ‘review’, and ‘best’ are considered modifiers. These words are likely to be used when a user conducts a Google search and using them in your title tag can help you increase your ranking for long tail versions of your keyword.

 

2. Meta Description and Meta Tag Optimization

A Meta description tag is a short summary that is used to describe the content of a web page. Your website should have a Meta description focusing on your business and services. This piece of information is called ‘the selling snippet’. This snippet might be picked up by Google to display in the search results. If the user finds this information useful, they are more likely to visit your website. Increasing web traffic is the goal, and therefore, it is important to make your meta description interesting and precise. You can also add your contact number or a toll-free number so if someone is looking to contact you, they can directly call instead of visiting your website. Like the Meta Description, Meta tags are a set of keywords that you select for each web page. These keywords have to be well researched and relevant to your web page and posts.

 

3. Keyword Optimization

It is important to decide relevant keywords with appropriate research. There should be an optimum number of keywords in your posts to drive traffic to your website, but this does not necessarily mean that you should overuse those keywords. This would make your website unreadable and would turn away visitors. You can make use of several free tools available online and shortlist a few that are relevant to your subject matter. You can also use some long tail keywords involving common words like “top”, “cheap”, “best” that can be easier to rank for. To please the Google Gods, try to keep the keyword density between two to five percent.

 

4. Optimizing URL Structures

A study found that the shorter a webpage URL is, the better its Google rank turns out to be. That being said, it is important to make your URLs keyword rich. Use hyphens or dashes to separate words in your URL as Google does not identify underscores.

5. Content Optimization

Longer content is ranked higher by Google search engines as compared to shorter articles. Make sure your articles and blog posts are long and engaging, ideally ranging from 1800 to 3000 words. Of course, they should have good quality, and include relevant information for the reader. Also, make sure you add the relevant keywords within the first 100 words of your post. Don’t forget to add adequate internal links in every post. This helps the user browse related information within your website itself instead of doing a Google search again. The best example of internal linking is Wikipedia.

6. Heading Tags

Using proper HTML tags <h1> and tags <h2>on your post’s headings and subheadings is a good idea. This effect not only makes your post readable and structured but also makes navigation easy. Headings are the largest words on your post and hence the search engines tend to give them a little more weight than the rest of the page. It is even better if your keywords can be included in your headings although using it repeatedly without relevance will make it less important.

7. Image Optimization

A webpage is bound to have many images inserted in its posts. The images should always have an alt tag and an image description. They help in describing the image to the user and also help them to understand the purpose of the image. These tags help the search engine crawler index the image more accurately. Thus, the image description should always consist of the relevant keyword to improve your search rankings.

8. Video Optimization

Any business should concentrate on two types of videos: educational and emotional. It is important to optimize the multimedia content just as we optimize the written content to get the best out of it. Also, it is important to make your messages easily understandable through videos. The title of the video should be simple, short, engaging and should include the keywords. The description of the video should be concise, precise and target oriented. It should include your primary and secondary keywords through text. A perfect thumbnail image is the deciding factor as to whether or not a visitor will watch your videos – it is even more important than the title! An eye-catching and relevant image can get the audience’s attention quickly. Also, always include subtitles in your videos as many people tend to watch videos with audio off.

 

These eight techniques by a reputable Kansas City Online Marketing company for on page optimization will help search engines crawl your entire website effectively. This will lead to a better ranking in the search results and create enough traffic to your website.

 

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