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What Makes A Great Landing Page?

A converting landing page is the cornerstone of any online business. No matter how good the content is and how well optimized the ads are, the bounce rate is bound to increase without a good landing page. 
 

The layout needs to be flawless and easy to navigate. The landing page needs to grab the attention of visitors and convert them into leads.
 

So, let us discuss a few tips to make a great landing page.

8 Tips To Make A Great Landing Page

Tip #1: Clean and Organized Design

The main aim of a landing page is to increase the conversion rate, and to do that, it must be well organized. The overall design of the landing page has a massive impact on visitors. A cleanly designed landing page makes it easier for customers to navigate across the website. They should be able to go from one portion of the page to another in a hassle-free manner.
 

A good landing page needs to have eye-catching colors. For example, a contrast between the color of buttons and the background of a landing page provides an attractive look.
 

Short-form landing pages work best for minor purchases. A recent study shows that a gym chain could boost sales by a wide margin because they used a shorter landing page.

 

Tip #2: Implement Minimalism

Too many elements present on the landing page confuses visitors. Display only minimal information that is needed to increase the conversion rates.
 

 It is good to use bullet points to arrange all the essential points in an orderly manner. Important headings can be highlighted. Visitors also prefer to see numbers. So, using numbers to mention relevant discounts and promotions will boost sales. 
 

Only when the visitors are interested in knowing more about the product will they scroll down for it. So, make sure to display the extra information only in the lower portion of the landing page.
 

Only the critical points need to be placed in the upper part of the landing page – that will help to boost the landing page. 

 

Tip #3: Use Trust Signals 

An effective landing page makes use of trust signals. Trust signals will reassure visitors that the website is trustworthy and branded. Often, a trust signal is little more than some well-designed logo. Testimonials also act as trust signals. Some websites even display the “Like” button that shows the number of likes the brand has on social media platforms. Even trust badges such as “Fortune 500 Company”, “DELL certified,” and “Verisign secured” are useful and powerful tools that act as trust signals.
 

The purpose of trust signals is to assure a customer that they have made the right choice when buying the product. They can also help show that the retailer belongs to a particular trade union.
 

Person on smartphone looking at hotel landing page

Tip #4: Mobile-optimized Landing Page

A significant population across the world browses through eCommerce platforms on their mobile phones. Thus, a vital requirement of a good landing page is that it must be mobile optimized.
 

The bounce rate of a site whose landing page is not mobile optimized is bound to suffer. Mobile optimized sites need to be compelling enough to entice visitors to take action.
 

 As per recent research, even after using a responsive theme, the landing page elements were designed for its desktop version. Flashy graphics and designer fonts occupy excessive space in mobiles, which may slow down the loading time. To avoid motion at a snail’s pace, use streamlined navigation for your mobile-optimized site. Otherwise, a slow load time will decrease your conversion rates. Also, pop-ups, forms, etc., may be used to attract the attention of the visitors.

 

Tip #5: Use An Attractive Headline

The headline of a page has to grab the attention of the visitors immediately. It needs to be concise but compelling. A maximum of ten words should be enough for a headline.
 

A short, to-the-point, and catchy headline will help the visitors get to the point immediately. The purpose of these headlines is to tell exactly what services the brand intends to provide.

 

Tip #6: Use Persuasive Subheadings

If a heading draws people to a landing page, a subheading should be what makes them stay. An appropriate subheading is strategically placed below the heading. It needs to be a bit more detailed and persuasive than the heading. If the visitors find that subheading does not enforce what the heading talks about, they will not hesitate to bounce back.

 

Tip #7: Use Images Wisely

Visual content is an essential requirement for designing impressive landing pages. Psychology states that the human brain processes images much faster than text. A landing page without pictures will not leave much impact on the human mind.
 

However, make sure not to use too many images. A blend of content and relevant pictures should do the trick. 
 

Check for the following characteristics before displaying the pictures on your landing page:

  •     The images should be optimized
  •     The primary purpose of an image should be to grab the attention
  •     The image needs to be relevant to the website or product
  •     Premium quality images should be used

 

Tip #8: Be Honest

The search engines crawl through landing pages regularly to understand the services the brand offers. They promote only those websites that are genuine and reliable. Make sure not to make any false claims.
 

Do not promote camping products and land the visitors on a page about cycling. Both the visitors and the search engines will disavow the website leading to a fall in its rankings.

 

Final Words

The main aim of any landing page is to convert visitors. Displaying too much of anything will increase your bounce rate and decrease your conversions. So, make sure that the landing page contains a blend of everything essential. Follow the tips mentioned above to make sure that your landing page is worth the visitor’s click.

 

 

 

 

 

 

How to Prepare Your Digital Marketing for the New Year

Digital marketing has drastically changed this year due to the COVID-19 pandemic. As we approach another year, you need to note these changes and consider them when charting your new digital marketing game plan. By looking at the critical facts and anticipating another wave of possible changes, you will be closer to implementing the best marketing strategies.
 
Planning takes a lot of work, and implementing is even more difficult. But with your wise decisions supported by carefully considered factors, you are for sure on the right digital marketing path. In this post, you’ll get to see how marketing evolves on a strategic level and what specific trends you need to look out for next year.
 
To develop an effective plan, contemplate how your short-term goals can influence your business in the long run. Focus on the importance of statistics, research, trends, and data to grab opportunities when strengthening your digital marketing strategy.
 
Here are a few tips on how to prepare your digital marketing for the new year:
 
 
 1. Determine Your Goals and Objectives

Knowing what you want to accomplish ensures that you won’t get lost while achieving your objectives. Marketers are more likely to get stuck at a certain point when there isn’t a clear set of goals and objectives.
 
Evaluate the results of your annual performance and use them to create a more effective plan and strategy. Since digital marketing is evolving quickly, what may be good and useful today can quickly become outdated and not work at a future time.

 

 2. Provide a World-Class Customer Experience

Customers keep on coming back when they have a seamless experience with your service. This helps you build a positive business culture, making people feel important and satisfied. But the question is, how can it be possible to gain customers even without convincing them?
 
The answer to that question is the quality of service you will provide. With that being said, you have to make sure you keep an eye on website optimization first.

 

  • Make access convenient and friendly – More and more people are using mobile devices. When it comes to searches, you have to make sure that your website allows mobile viewing.

 

  • Add a chatbot to your website – Chatbots are available anytime to answer queries from customers. It has been proven to be very efficient and cost-effective.

 

  • Optimize voice search – This is another convenient way to help customers with their concerns. It is practical and helpful, especially for busy people who have no time to do text-searching. It would be best to have an updated Google My Business profile to ensure that your business is optimized for voice-based search. An updated GMB profile means your business will be included in Google results.

 

 3. Widen Your Social Media Presence

Get a feel for what resonates most with social media audiences by publishing a compelling set of topics. It is challenging to boost your social media presence when you don’t have many followers yet. This limitation can be remedied because there are tools for different platforms to help you spread the word about your business. These include tools such as Facebook Insights and Instagram Stories. In Facebook Insights, you get to know the statistics about your posts’ interactions. You can then determine where your audience comes from. Meanwhile, Instagram Stories are perfect for showing customers why you have a relatable brand.
 
Another way to reach your target audience is to hire influencers. Look for influencers who have followings that are likely to be interested in your products and services. These influencers don’t need to have millions of followers, as it won’t be cost-effective. Micro-influencers are best for this arrangement since they have a hold on a specific market niche.
 
Digital marketing team looking at computer and one person pointing at laptop screen

 4. Increase Traffic Using Quality Inbound Links

Inbound links are backlinks or hyperlinks that connect one web page to another. Link building is a great way to improve search engine ranking. Never overlook the importance of an inbound link if you want to rank on search engines and be at the top spot. Just always remember that what counts here is the quality of inbound links and not quantity alone. An authoritative or recognizable website can help you meet this goal since most people trust a reputable website that produces high-quality content. High-quality content is considered such when it’s relevant, unique, and creative.
 
 

 5. Consider Video Advertising

Videos are compelling when they have creativity. It can influence and persuade many people about their buying decisions. Having a video advertisement gives you a chance to tell your story and build a connection with prospective clients. The cost can be high when producing videos but rest assured that the benefits will exceed the expenses when it fulfills its purpose.
 
 

 6. Consider the Effects of Adblockers

Ad blockers filter out advertisements, whether it’s paid or organic. Many internet users rely on these blockers to avoid being bombarded by multiple ads. Given that, if you are running a pay per click campaign, users surely won’t see your ads. Regardless of how well designed and intelligent your marketing strategies are, it’s of no use when people won’t see them. To resolve this, you need to think of another way to reach your target audience by exploring other marketing channels. For instance, email marketing will bring you closer to your prospective customers. In this highly personalized method, you obtain a higher return on investment and reach a wider channel.
 
Marketing tactics are changing, and the best way to keep up is to be incredibly flexible. In order to become successful, there’s a need to adapt to change and be open to continuous improvement. The methods you have created during a calendar period might not suit the new trends in the next calendar year. So, don’t settle too much in your existing strategies. Try to assess and, if necessary, reinvent. The progress that results from well-planned digital marketing drives the whole industry forward.
 
Need help managing your digital marketing efforts? Reach out to us today and learn more about how Salt Rank can help your business grow online!

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