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12 Tips to Help Small Businesses Better Utilize Social Media

Social media marketing can generate more qualified leads, loyal customers, and significant cost savings for small businesses. However, many small businesses don’t know where to start when it comes to getting the most out of their efforts in social media marketing in Kansas City. Today’s blog post offers twelve helpful tips for these companies who would like to make better use of social media and deepen their customer relationships.

 

1.) Identify the Right Networks

 

First, choose the social networks where your target customers tend to congregate. This can vary from one business to another, so do a little research and read customer reviews on sites like Yelp. If you are unable to find enough information about your target customers online, ask some of the people you know about their habits and what social networks they use.

 

2.) Create Effective Landing Pages

 

Landing pages are specially designed websites that help visitors convert into customers. While it is possible to drive your target customers through links from various social media profiles to your brand’s homepage, you will get better results if you create separate landing pages for each of your social media profiles. These landing pages should be designed to capture your target customer’s email address as early in the conversion process as possible.

 

3.) Set Your Objectives

 

Over the last decade, more and more companies have entered the social media world. As a result, many smaller businesses have tried to answer the same highly competitive questions and challenges that larger businesses face. However, many small business owners are unable to figure out what their next steps should be. This can lead to confusion and decreased performance.

 

Before embarking on any marketing campaign, you need to decide what your objectives are. From there, you can figure out what your goal is for each of your social media profiles and the online channels you are planning to use.

4.) Consider the Cost

Social media marketing may be free (if you don’t count your time). Facebook ads and Google Adwords are popular forms of paid advertising, but there are other costs associated with social media marketing as well.

 

Consider how much you will spend per month on social media advertising and the costs that are involved in using other online channels. Then decide on a budget and stick with it.

 

5.) Use the Right Tools

 

Social media management software can help you stay up-to-date with your brand’s social media profiles, post to multiple profiles at once, manage your blog posts, create custom landing pages, and more. For those of you who prefer to handle social media marketing on your own, use tools like HootSuite. However, if you prefer to let somebody else handle this part of your business, Salt Rank will be able to help.

 

6.) Share Your Brand

 

When you take the time to post to social media, you are sharing your brand with potential customers. Most of these conversations will not be with influencers or VIPs but with regular customers who are interested in what you do, how you do it, and what they can expect from your business in the future. Instagram is a great way to engage these regular customers by showing off your products and giving them unique access to what goes on behind the scenes of your business.

 

Two young women use social media marketing to share photographs of their menu items

 

7.) Post at an Optimal Time and Frequency

 

If you want to get more traffic and better results from your social media marketing efforts, you will have to post at the right time. According to HootSuite, on Twitter, the most popular times for posting are Monday through Friday between 1-2 pm (EST). If you are using Facebook or LinkedIn, the best time for posting is between 12-3 pm (EST). You should also take into account when people are likely to be online. In general, the best times to post are between 6-9 pm and 10-11 pm.

 

8.) Always Be Professional

 

 

The last thing you want is to offend your target customers with inappropriate posts and comments, so be careful. Always remain professional when it comes to posting content. This includes having an appropriate profile picture, being honest about your experiences, and staying away from political statements or statements that may offend or hurt somebody’s feelings. If you don’t feel comfortable sharing a post, then don’t do it.

 

9.) Keep Conversations Going

 

Another important part of social media marketing is staying in touch with your target customers. For example, you can use a messaging tool – like HootSuite – to schedule posts, remind them that you are there, and keep the conversation flowing between your brand and customers.

 

10.) Use the Right Metrics to Monitor Your Progress

 

If you want to make sure that your social media marketing efforts are effective, you will have to measure your results. Use the right metrics to figure out what is working and what isn’t. It can be tempting to focus on things like the total number of followers and likes, but these may not be the metrics that are most important for your business.

 

For example, consider using metrics that track the number of clicks you receive from each post, conversions, email sign-ups, and more.

 

11.) Stay Away From Self-Promotion

 

Social media is a great place to promote your business, but you also need to stay away from self-promotion. Write reviews, post links to your blog, and share articles and announcements on your social media profiles but never try recommending products or services that you are promoting or have a financial interest in.

 

12.) Get the Word Out

 

Finally, the best way to get people to your social media profiles is by telling them about them. Whether you are using traditional marketing methods like TV commercials, print ads, or door-to-door flyers, tell your customers that you have a social media presence. You can also put a link to your landing page on your website in order to drive people there and encourage them to sign up for more information about your business. 

Conclusion

Social media marketing in Kansas City can really help you enhance your business image, reach more potential customers and sell more products and services. As long as you invest the time and use the right social media marketing strategies, you should be able to see some great results.

6 Easy Ways to Draw More Traffic to Your Website

One of the most important things about having an online business is traffic. Without it, success will be harder to achieve, and your website will drop in value. Even if you add more time, money, and a lot of effort, traffic is necessary. Without traffic, it will be harder to reach potential customers, which is bad for your business growth.

 

Driving traffic to your website is one of the essential parts of an online business. Therefore, you want to work on attracting people to visit your website. Get as much traffic as you can for more people to know about your brand. Even if you’re busy with other tasks for your business, it’s best to prioritize traffic.

 

However, doing everything by yourself can be tiring. That’s why it’s better to look into web marketing services to help you. They use social media, search engines, and email marketing to drive traffic to websites. Strategies are used by web marketing services to help business owners get the traffic they need to achieve their target.

 

Generating traffic to your website is not an impossible task to fulfill. You can start doing it on your own to increase traffic. Make it your priority to ensure that your website will be discovered. There are many ways to get site visitors. Below are six easy ways to draw more traffic to your website.

 

1.) Optimize Your Website

Optimizing your website for searchers is one way of driving traffic. Doing that will give you quality traffic and make your website optimized. As your website gets optimized, it will get more traffic from important searches (your target keywords). Website optimization is the best way to get organic traffic that search engines will love to see.

 

When creating a website, consider what people are searching for. Knowing this and designing your strategy around it will help attract visitors since they are searching for the same topic. Search for important keywords that will help it to rank on search engines. If you create a website based on the searches, it will be optimized and drive traffic naturally.

 

2.) Cognitive Fluency

Once you’re done with your research, use cognitive fluency on your website. One example is when you search for a medical clinic around your location. Their website will have a theme that visitors can recognize. Whenever someone sees that website, they will know that it’s a medical clinic right away.

 

Improve the cognitive fluency of your website to ensure that your visitors will recognize it. Think about what people expect to see for your type of business. Check the format, font, and other elements of your website. Optimize your website depending on what your customers like to see.

 

3.) Answer Questions

Website pages will help you to attract more traffic and find potential customers. Those new eyes will know about your business and what you are offering. Optimize your blog by using keywords that people are searching for to get them to go to your site.

 

Find out about the frequently asked questions of your target market. Take time to learn about their problems and how to solve them. Giving answers to their questions can be done in your blog (which you should definitely have). Your blog will help answer visitors’ questions and solve their current problems.

 

When they search using keywords, your website will appear. They will go to your website since it will help them to solve their problems. It will help to build trust and keep your site on top of the search results.

 

4.) Use Social Media

The best way to keep your audience engaged is to be active on social media. It will drive traffic to your website since the answer is already in front of them. According to GoDaddy, 61% of sites with high traffic come from social media. Make sure to have a Facebook page or a Twitter account.

 

Never neglect the power of social media and keep your online presence. If your website is a B2-B company, LinkedIn is for you. It can provide leads for your business. Use Instagram if you have an amazing visual identity. It’s best to post quality images for your site. Social media is free and the best way to let people know about your business.

 

A small business using social media for their company

 

5.) Email Marketing

Email marketing is still one of the most effective ways to drive traffic to your sites. Even if other people suggest that this method is no longer effective, don’t listen to them. As long as email exists, you can continue to use it for marketing. Send cold emails to let other people learn about your business.

 

If you have email subscribers, they will be notified whenever you have a new post. It will bring them back to your website. Build your email list to send marketing emails. For eCommerce, use automated email marketing tools to make selling easier. It will help you to spread the word to strangers.

 

Retargeting former customers is the best way of making a sale. It’s best for those who browsed your website or if they leave items on their cart. There are about 40% of abandoned carts online. Make use of that list to retarget potential customers. When they see your blog, they may also browse other pages. It will help them know that you have what they need.

 

6.) Publish Regularly

It may sound obvious, but this is something that many site owners missed. Publishing regularly will help your website to be found by internet users. Having a blog with keywords based on your business is not enough. Blog consistently to keep on attracting visitors and get more traffic.

 

Based on the State of Inbound Marketing Report of 2013, those who blog every day are likely to get their return on investment faster. Compared to sites that only publish once a month, blogging regularly helps to get more traffic. That means they can also generate leads and customers easier.

 

Give a reason for search engines to crawl to your website regularly. They will index your site, make your pages discoverable, and put your blog on the first page of the search bar. It’s the best way to drive traffic to your business and make visitors become customers in the long run. 

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