6 Reasons Why Your Business Needs to Launch a Geofencing Campaign

A woman using her phone while walking through a busy shopping center

When looking into the various new ways you can use digital marketing to help your business, you may have stumbled upon the word ‘geofencing’. This up and coming marketing method isn’t just a passing fad, however. Thanks to geofencing’s ability to target an audience down to a very miniscule service area, it is actually actively changing the landscape of mobile marketing. That being said, you might be wondering what exactly geofencing is and if a geofencing campaign could be beneficial to your business. Here at Salt Rank, our team has some information you will want to know. Keep reading to learn more!


What is Geofencing?

Before exploring the many benefits of geofencing, it is important to know what it means. This marketing tactic uses GPS or RFID technology to create a virtual geographic boundary. From there, specially designed software is used to trigger a response when a mobile device enters or leaves a particular area. In layman’s terms, this means that anyone with a smartphone who has their location enabled can walk into this designated zone we have created and they will begin to see the target ads that have been set up within that boundary. This means that a company can geofence a specific event, competitor, or key demographic simply and efficiently. With all of that in mind, it is no wonder that geofencing is one of the most unique and powerful advertising tools currently available on the market!


Benefits of a Geofencing Campaign

Now that you have a little background information, it’s time to dig into the good stuff- the benefits. Here are a few reasons why your business should consider launching a geofencing campaign:


#1: Target Specific Buildings – Not Just Zip Codes

Depending on your needs and your marketing strategy, trying to cover a large area such as an entire zip code may not be very effective. If you are truly wanting to target a specific audience, you can use geofencing to narrow down your radius to a single city block or even a building. For example, say that you are a music school or a private music tutor. You could target local music shops that sell instruments or even small venues that offer events such as open mic nights. Think of it as the modern day equivalent of leaving a flier with a ‘take one’ number at the bottom, only this way, you know without a doubt that your advertisement is being seen.


#2: Appear on Thousands of Websites and Apps

Once someone walks into your target area, they will begin to see your ad on the majority of apps and websites that they use while on their mobile phone. Here at Salt Rank, our creative and experienced team works with our clients to design beautiful, informative ads that encourage potential customers to truly click through to reach your landing page. Once on this customized landing page, they can view the specific content you have laid out for them that pertains to their needs. Using the music tutor example above, you could offer a discount off of a first lesson through this kind of ad. The uses of geofencing are virtually limitless!


#3: Affordable Advertising

At first thought, you may assume that launching a geofencing campaign is too costly or outside of your price range. However, this couldn’t be further from the truth! When you take the time to request a free quote for geofencing, you will probably be surprised at how affordable it actually is. Also, once you factor in the click through rate as well as the number of website conversions and walk-in customers you get from the campaign, you will truly understand your return on investment.

A young woman using her cell phone while holding shopping bags


#4: Analytics in Real Time

Unlike traditional marketing methods, you can see how your geofencing campaign is improving your conversions in real time. This has a lot to do with the specific landing page. If you set up the landing page to ensure that it only appears to those who have the direct link through the mobile ad, you will instantly see just how many conversions you are getting. A geofencing campaign is something that you can keep tabs on and track daily without having to standby for results.


#5: Draw in Foot Traffic

If you are a brick and mortar company, such as a retail store, you want to draw customers into your building. Foot traffic is the holy grail of geofencing conversions. If the goal is to bring you physical visitors, Salt Rank can track exactly how many people walked into your location that were delivered and viewed our advertisement. This is yet another benefit of tracking location data.


#6: Continued Targeting (Even After They Leave!)

Just because a potential customer leaves the targeted location doesn’t mean that your ad efforts have to end. Many geofencing campaigns will continue to show the person your ad for up to thirty days after they have left the zoned area. This kind of prolonged exposure is not only good for keeping your business relevant, but it also builds brand recognition. The more someone sees your ad, the more likely they are to view your company as reputable and trustworthy. Some people are hesitant to make a purchase from a business that they have never seen or heard before. A geofencing campaign is an extremely effective way to establish yourself.


Contact Salt Rank Today!

Trying to launch a geofencing campaign without the help of an experienced marketing firm can be an extremely difficult feat. That is why you should let our Salt Rank team help! We have worked with dozens of businesses across a wide variety of industries to use geofencing to bolster their marketing efforts. Big or small, we have proudly serviced businesses just like yours. In fact, we even have built a reputation for working with senior living communities all across the United States.

Contact us today for a free consultation or to learn more information about geofencing. Don’t miss out on the opportunity to effectively target a specific audience and location.

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About the Author: Autumn Huerter