8 Key Signs You Need Help From an Assisted Living Marketing Agency

A retired couple using their computer to research assisted living communities

Are you struggling to attract new residents to your assisted living community? It might be time to consider seeking assistance from a specialized assisted living marketing agency like Salt Rank. With over a decade of experience in senior living marketing that works, Salt Rank understands the unique challenges and opportunities within the senior living sector.

Here are eight key signs that indicate your assisted living community could benefit from the expertise of an assisted living marketing agency:


#1.) Declining Occupancy Rates

If your community is experiencing a decline in occupancy rates, it’s crucial to take proactive steps to reverse this trend. An assisted living marketing agency can help implement targeted strategies to attract new residents and fill vacancies.


#2.) Limited Online Visibility

In today’s digital age, having a strong online presence is essential for reaching potential residents and their families. If your community’s website is not ranking well in search engine results for relevant keywords like ‘senior living near me,’ you could be missing out on valuable leads. An assisted living marketing agency specializes in improving organic search rankings and increasing online visibility through strategic SEO techniques.


#3.) Ineffective Paid Advertising Campaigns

Are your paid advertising campaigns failing to generate the desired results? An assisted living marketing agency like Salt Rank can optimize your paid advertising efforts, ensuring that every dollar spent delivers maximum ROI. From Google Ads to geofencing, they have the expertise to target the right audience and drive qualified leads to your community.


#4.) Lack of Social Media Engagement

Social media platforms offer a powerful way to connect with potential residents and their families on a personal level. However, if your community’s social media accounts lack engagement and followers, it’s time to revamp your strategy. An assisted living marketing agency can create compelling content that resonates with your target audience, building brand awareness and trust.


#5.) Negative Online Reviews 

Negative online reviews can significantly impact your community’s reputation and deter potential residents from choosing your community. An assisted living marketing agency can help manage your online reputation by implementing strategies to encourage positive reviews and address any negative feedback promptly and professionally.


#6.) Outdated Website Design

Your community’s website serves as a virtual front door, making a lasting impression on visitors. If your website has an outdated design or lacks essential features, it may be turning away potential residents. An assisted living marketing agency can redesign your website to be user-friendly, visually appealing, and optimized for conversions.


#7.) Limited Local Awareness

Building awareness within your local community is essential for attracting residents who prefer to stay close to home. An assisted living marketing agency can implement local marketing strategies such as geofencing and directory listings to increase awareness of your community among local residents.


#8.) Lack of Marketing Expertise

Perhaps the most significant sign that you need help from an assisted living marketing agency is a lack of internal marketing expertise. Salt Rank specializes in marketing for senior living communities, with a team of experts who understand the industry, its language, and what works. From organic search optimization to paid advertising and social media management, they offer comprehensive marketing solutions tailored to the unique needs of senior living communities.

A senior woman using her tablet to find the best senior living community for her. She finds the top result thanks to the help of an assisted living marketing agency

Why Choose Salt Rank?

When it comes to choosing an assisted living marketing agency, you need a partner with a proven track record of success and a deep understanding of the senior living industry. Here’s why Salt Rank stands out as the premier choice for your community’s marketing needs:


Senior Living Marketing Experts

Salt Rank isn’t just another digital marketing agency. We specialize in marketing for senior living communities, with over a decade of experience exclusively in this industry. Our team has worked with hundreds of senior living properties, gaining invaluable insights into what resonates with residents and their families. We understand the unique challenges and opportunities within the senior living sector, allowing us to develop tailored strategies that deliver results.


Comprehensive Marketing Solutions

At Salt Rank, we offer a full suite of marketing services designed to meet the diverse needs of senior living communities. From organic search optimization to paid advertising, social media management, and website design, we have the expertise and resources to elevate your community’s online presence and attract qualified leads. Our comprehensive approach ensures that your marketing efforts are integrated and cohesive, maximizing your impact and ROI.


Quality Work on a Tight Budget

We understand that senior living communities operate on tight budgets, and every marketing dollar counts. That’s why we’ve built our business model with affordability in mind, offering high-quality work at a fraction of the cost of larger agencies. Our goal is to provide you with the same level of service and results you’d expect from a top-tier agency, without breaking the bank. With Salt Rank, you can trust that your marketing budget will be spent wisely and efficiently.


Personalized Attention and Support

At Salt Rank, we believe in building long-term relationships with our clients based on trust, transparency, and mutual success. We take the time to understand your community’s unique goals, challenges, and target audience, allowing us to develop customized marketing strategies that align with your objectives. Our team is always available to provide personalized attention and support, whether you have a question, concern, or idea you’d like to discuss. When you choose Salt Rank, you’re not just another client – you’re part of our senior living family.


Expect Results

Ultimately, the success of our clients’ communities is our top priority. We measure our success by the results we deliver, whether it’s increasing occupancy rates, improving online visibility, or generating leads and conversions. Over the years, we’ve helped countless senior living communities reach the front page of Google, attract thousands of website visitors, and ultimately fill their units with happy residents. When you partner with Salt Rank, you can expect tangible results that have a meaningful impact on your community’s growth and success.


Contact the Best Assisted Living Marketing Agency Today!

At Salt Rank, we pride ourselves on being senior living marketing experts who care about the success of our clients’ communities. If you recognize any of these signs in your assisted living community, we invite you to contact us for a free consultation. Let us help you reach your occupancy goals and ensure that your community stands out in a competitive market.

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About the Author: Autumn Huerter