Powerful SEO Strategies Every Real Estate Agent Should Be Using Today

At Salt Rank, we recognize that while real estate is a worthwhile sector, real estate agents can at times face challenges with client acquisition and lead generation. However, these challenges aren’t always linked to a low-performing market, as other factors also contribute. Competing with other local real estate agencies that are also trying to increase their share of clients requires more than standard efforts alone. Taking SEO services for Real Estate can help them with this.

SEO for real estate marketing focuses on core SEO concepts, including local SEO, Technical SEO, the E-E-A-T framework, and local citation building. It’s an action plan that, while not guaranteed, helps deliver tangible results that matter. Here’s a brief guide on the powerful SEO strategies real estate agents should use to attract motivated local buyers.

Core Strategies To Adopt

Just like any other industry, SEO for real estate requires a multifaceted approach to deliver tangible results. Here’s a brief breakdown of the most effective real estate SEO strategies agents must use to enhance their visibility and reach the right audience.

1. Local & Hyperlocal SEO

Based on your goals, you should use either local or hyperlocal SEO. Local SEO targets a city or region, while hyperlocal SEO narrows your focus to a specific neighborhood or street only.

Optimize Google Business Profile (GBP)

Fully claim your free Google Business Profile (GBP) and complete all its details. Regularly update your profile with photos, updates, and Q&As to improve visibility in local map searches and increase your chances of ranking higher and attracting more clients.

Target Long-Tail Keywords

Targeting long-tail keywords can be a game-changer for your real estate business. Use specific terms like “best family homes in [Neighborhood]” or “condos near [Local Park]” to attract high-intent searches.

Create Neighborhood Guides

For areas with strong business potential, develop in-depth blog posts and landing pages. Becoming a local expert and proving your dominance will help you increase your reach and secure more clients.

2. Leverage Content And Video

While content is king, video content is also significant. Providing users with video content gives them more information about your offerings. They get to know your properties better and choose the option that best fits their needs.

High-Quality, Unique Content

Aim to deliver high-quality, unique content that includes detailed guides, market reports, and “how-to” articles, as they serve a purpose to readers and visitors.

Video Marketing

Create virtual tours, neighborhood spotlights, and Q&A videos to boost engagement. Besides the website itself, you can distribute the content across platforms like YouTube and Instagram and add strong calls to action (CTAs) to attract more buyers.

E-E-A-T

For real estate agents, following the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework involves demonstrating first-hand experience through case studies, expertise through credentials, building authority through backlinks, and earning trust through reviews.

3. Technical SEO & User Experience

Google prioritizes websites that give visitors a better user experience. For this, the website needs to be technically sound to support easy navigation and a better user experience for visitors.

Mobile-First & Fast Site

For total web usage, around 60% of traffic comes from mobile devices. This fact underscores the importance of ensuring your site offers a mobile-first experience and loads quickly.

Schema Markup (Structured Data)

Schema markup is your site’s way of communicating with Google and other search engines. By implementing schema markup (structured data), you can get rich results (price, beds, baths) in SERPs, ultimately boosting your chances of ranking and driving clicks. By implementing schema markup, you help Google better understand your website and its content.

On-Page Optimization

Under this, you will optimize your website’s content and structure to match relevant searches better. Ensure you are using catchy title tags and meta descriptions for all your webpages. Add relevant alt text and file names to the site’s images. Ensure the site is rightly structured with relevant internal links.

Building Authority & Trust

Not just for real estate, but for every industry, building authority & trust are key to businesses thriving in an ever-competitive marketplace. Let’s see how you can build authority & trust for your business and see it grow.

Get Reviews

Reviews and testimonials are the backbone of local SEO. It depicts your business’s credibility and authority and helps prospective clients better understand your offerings. So, ask clients to post and share their reviews at closing or after they’ve settled into their new home. Also, manage reviews periodically, as responding to negative reviews shows clients that you care about your online presence.

Build Local Backlinks

Focus on attaining backlinks from local businesses and community sites. Always go for quality over quantity: a single backlink from a trusted, high-authority source is better than 100 links from spammy, low-authority sources.

Social Media

Social media is where all the action happens. Use it to your advantage by posting your website’s blog and article updates on your social media channels. Google Business Profiles (GBP) will also show all your recent social media updates by default.

Avoid Common Mistakes

We know it’s not practical for a non-professional to cover all the SEO measures needed to attain the ideated success metrics. Here are a few common mistakes that you must know to avoid to ensure they don’t hinder your SEO progress.

Duplicate Content

Always prefer original content for your website. There must be zero tolerance for duplicate content. Having duplicate content is sure to cause issues on your website by confusing search engines to split rank power and link equity among identical pages/listings.

Keyword Stuffing

It’s a common mistake many beginners make: overloading their GBP descriptions and website content with too many keywords. No doubt, keywords are key in SEO, but their overuse can surely attract negative results.

Salt Rank – Your Online Growth Partner

At Salt Rank, we understand that real estate agents should not feel discouraged by seeing inefficient results. Instead, they must take it as a signal to look at the bigger picture and understand what’s lacking on their side that’s preventing them from achieving the desired results. Mastering the core SEO strategies mentioned above is sure to help them build a strong presence in their area.

Even seasoned SEOs prefer using the strategies mentioned above to address the challenges they face in business operations. While you can choose to follow and adapt these strategies towards your business’s growth, it’s actually recommended to partner with an SEO agency that specializes in SEO marketing for real estate. For that, you can choose us at Salt Rank.

Carrying more than a decade of experience, we specialize in creating tailored SEO strategies that deliver results that matter. Contact us to learn more about how we can help you achieve your targeted bottom line.