Important Google Ranking Factors for Better Local SEO Results in 2018

Search Engine Optimization (SEO) is an exceptionally dynamic field that evolves more and more rapidly with each passing day. An owner of a website would surely love to see their website come in at rank one on the results page of a search engine.

Well, here are some of the important Google ranking factors for better local SEO results compiled by abiding to all of Google’s algorithm rules for 2018!

1. The Best Content gets the Best Rank!

Content with a high ranking is referred to one covering a broad spectrum of its respective subject. The content must provide a quality real value to the user and should also incorporate engaging visual content complementing the written content. The site with good quality content always gets the higher rank.

Thus, it’s always considered to be wise to focus on the quality of the content and not the quantity.

2. Focus on the Backlinks!

Backlinks are amongst the strongest ranking signals in Google’s search algorithm. The more links one has from various high-authority domains, higher the chances to rank high for top keywords.

Especially, the online marketers should pay attention to their backlink profiles as the recent updates such as “*Penguin 4.0*” filtered sites with low-quality backlink profiles.

3. Make your Websites Mobile Friendly!

According to the mobile-first indexing introduced by Google, a website’s compatibility with mobile has a great impact on its search rankings. In the old times, web designers used to build desktop versions first and then came the mobile. Nowadays, as the mobile usage has surpassed desktop, websites should be designed in a way to run smooth and properly scale even with mobile versions to provide a better user experience.

Google’s mobile-first approach is already altering the search results, especially when it comes to local results. A user now receives the results that better targets the current location he/she is in. Thus, the developers and designers should work accordingly.

4. Ensure your Website has Good Page Load Speed!

In accordance with the mobile-first indexing approach from Google, a webpage’s speed has become more essential than ever. Websites with slow page load speed will really find it difficult to rank amongst the topmost results. The objective of Google with these updates is to provide users with the search results which include the websites that provide the best user experience to the ones visiting to it.

5. Keep in Mind the Brand Power!

The searches with a brand name provide a strong signal to Google’s search algorithm. The more traffic a website receives from the branded searches, the more it will be noticed by the algorithm. Also, it has been noticed that social signals from the social media like the Facebook, Reddit, Instagram, Pinterest and similar sites help the site achieve high search rankings.
Sites that can succeed in combining the brand power and social signals with efforts across all other SEO channels always achieve greater search visibility and rankings.

Abiding by the factors stated above, you can make your website achieve higher search ranks! Good luck!