Most organizations use content writing along with SEO expert services as tools to introduce or rejuvenate their products and services in the market.
Sometimes to revive your strategy or to present your product or service in the market you can re-use or repurpose existing content with the addition of best search engine optimization (SEO) practices. Below we have listed some tips to repurpose your content.
Channelize Through Various Sources
Don’t restrict your content to only one purpose like blogs or facebook. Make the content flexible so that it can be used in various formats like e-book, articles, video or audio.
Cut It Short
Reduce the length of your existing content and use it on various social-sites like Facebook, Instagram, Quora, Twitter, LinkedIn, etc. If your current content is lengthy just take the main points and share it on various platforms.
Choose The Best Content
For a particular client you might have written several pieces of content. Choose the best content and then distribute it to different content writers to repurpose the old content. This way you will get fresh content from various writers which can be used in several ways and forms.
Rejuvenate Existing Content
If you have existing content in your archives, review the content and rejuvenate it. Update it by adding existing information and make it relevant for today. Freshening-up content gives it a longer lifespan for users to find it.
Create A Guide
If you have a series of articles, blogs related to one topic. Then combine all of them together and create one content piece like a guide or a book. It should be precise and easy to read.
New Ideas To Share Your Content
Think of some new ideas to share your content and to reach the target audience. Present relevant information on infographics, videos, log guides, colorful images and textures. By doing this you can keep customers engaged in the content and it helps in connecting with the customers.
Make It User-Friendly
Create content that is user-friendly, fresh and enjoyed by the users on a large scale. Nowadays viewing content through videos has become easy and if a particular video is liked then it will be shared more often.
These are just some of the ways to re-purpose your content. SEO expert services use keywords, links, images, among other techniques to attract positive attention to content. The most important thing to remember is “Content is King”.