When it comes to talking about SEO, there are various business owners who opt to go the DIY way but that is not going to build their business. Especially, when you are at the stage of early business growth, no business owner should get into the habit of shouldering every responsibility and wearing every hat.
There will come a time when you really have to admit to yourself that as a business owner you can’t take the responsibility of every business element. So whether it’s SEO or any other digital marketing aspect, its high time you wave the white flag and hire an SEO agency. Here are some pointers to keep in mind:
Do you think that SEO is something you can do once and then forget about it?:
The problem with some business owners is that they think that SEO is just a one day affair but that is not the case because for SEO to be successful it takes a lot of time.
While some SEO tasks can be updated in a day, to accomplish high rankings you will need a long-term SEO strategy. Once you have optimized your site, it can take an average of 4-6 months to start showing results. At that point, you will likely need to plan some of your strategies, or even change them all together.
You have been slapped with an SEO penalty, either now or in the past:
Manual actions are not joke. You have to know the exact rules and play within them. A penalty will hurt your rankings, bottom line or traffic of your web site. Unfortunately, most of the ethical business owners can be slapped by a penalty- even though the owner did not calculatedly do anything against the rules.
Do you think that SEO is only about content?:
Because content marketing and SEO overlap in too many different ways, many business owners plan all that’s needed for high rankings is to regularly make new content. They strongly believe that adding a new blog post each day and week can magically bring people to their business site.
You don’t have enough time or interest to learn SEO:
Almost anyone can learn to do SEO, by giving it enough training and time. But keep in mind there are more things to learn about SEO which will mean learning all aspects of the trade, including:
· Understanding how you can build or earn links in 2017.
· Knowing how you can optimize your site for both desktop and mobile version.
· Knowledge of basic CSS or HTML.
· An understanding of good site usability.
· Knowledge of how you can use email and social media to increase rankings and traffic for your web site.
You don’t have enough time to keep up with the changes in the SEO world:
It has been estimated that Google makes changes to its algorithms around 500-600 times every year. While these will not all be a huge changes, some can have a significant impact on your website rankings.
If you are struggling with any or all of these, then it is time to look for an SEO agency. Allow SEO professionals to work on your rankings so that you can focus on all the new clients you will be receiving.