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Email : contact@saltrank.com

Google Algorithm March 2019 Update

Google just rolled out a new update in March and you may have seen your client’s rankings and search traffic take a drop. If you are looking for answers, then you have come to the right place. This is an opportunity for Digital Agency Kansas City to benefit. We will take you through the Florida 2 update and the steps you can take to rebuild your client’s traffic.
This update really touches on a few key things, authority, relevancy, and user experience. As a digital agency, there is room for you to improve your customer’s traffic and ranking on Google by taking note of these things.

This new update utilizes a link distance ranking algorithm that determines the activity between websites. Depending on this ranking, a website can be considered more ‘trustworthy’.
The purpose of this is so Google can determine whether a website is spammy. How do they determine this? By checking to see if the website has links to other spam websites or if a website links to a normal, useful website that users want to see.
That being said, links aren’t the final, determining factor in your business ranking. The more important reason to care about links is to build your relevancy and authority in a certain niche. If your link is surrounded by relevant keywords, then your website will be more relevant in the eyes of Google for those keywords.

 

What does this mean for your digital agency? 

 

Build the right links from the right people. Links are all about quality and you should avoid artificial link building where you can and avoid linking to spammy websites. If you help your clients create content that is authoritative and solves a question or helps with further reading, then you will get organic backlinks from other useful websites.

 

Build your authority

 

Speaking of authority, you must balance authority with relevancy and your user’s expectations. Just because you have an expert write your blog post, doesn’t automatically mean you will rank well. Google will rank your pages based on users getting the answers that they expect! Your website may not have the best answer, but if it is the answer that users expect to see, or want to see, then your website will rank better than your competitions.
Make sure that all your posts have an author listed. Why? Because if you don’t have an author, it is impossible for Google to know if it was written by an IT expert or a high schooler. Google looking for authors with expertise in the subject you are writing on.

 

What does this mean for you?

 

Make sure that you are listening to your target audience and answering the questions that they have in your industry. For example, when people google ‘digital agency Kansas City’, make sure that you are answering the questions that people expect to be answered. This may mean you are writing about what to look for in an agency or a listing on the top trends that agencies are looking for in 2020.

As long as you answer the questions along the buyer’s journey, you will be rewarded for it. Most of your clients don’t know where to start, so this is a golden opportunity for you to delve deeper into your target markets mind by answering their ‘how-to’ questions through your content.

 

Focus on User Experience

 

The user experience encompasses many things like mobile first, removal of aggressive or misleading ads, and, like we motioned earlier, giving them what they expect to see.

 

Expectations

 

Make sure your clients are ANSWERING the questions that their users came to their website to see. Create content that doesn’t stray too far from the topic at hand. If there is additional information that supports the answer, make a different blog post about it and link to it.
You really must focus on the user experience and look at content as a public service and not a way to make money right away. Which brings us to the next subject: advertisements.

 

Advertisements

 

Google is taking a hard stance on aggressive, misleading advertising that ruins the under experience. If your client has low-quality ads all over their site, they will be penalized, and this is your opportunity to get them big traffic gains by addressing this issue.

 

Mobile First

 

With mobile-first indexing, make sure you are paying attention to your mobile site having the same content and links as your desktop site. Google is looking to see the mobile and desktop sites are congruent.

 

What About Click Through Rates?

 

You may be wondering why we aren’t talking about click through rates in regard to this update. Again, Google is here to please the end user and give them the information that they want, but click rates are not the metric to be looking for. A bounce back to the google search page is more about the algorithm not providing the right search result than the content on your page. That being said, if your content answers the search query you want to rank for, then you will be rewarded if the user stays in your site and the bounce rate is lower.

 

Bottom line

 

Digital Agencies in Kansas City can take advantage of this update by encouraging their clients to focus on quality content, superior user experience, fair advertising, attention to technical SEO. Make sure you encourage your clients to improve 100% of their issues instead of focusing on just links or ads.

To achieve 100% improvement, make sure you are helping them to meet the Google user’s expectations, avoiding spammy ads and links, and using credible sources that answer questions along the buying journey. Never frustrate your user even if that means removing low-quality advertisements from the website.

Always ask: Is my client meeting their users’ expectations? Are we answering the right questions? If you answer yes to these questions when the next update comes, you’ll be ready.

Maximize Your Business Sale With An Effective PPC Campaign

 

ppc company

PPC management is a complex process and involves in depth analyzing and superior skills. You must choose a reputed PPC company who specializes in delivering an effective PPC advertising and marketing campaign.

 

A meticulously planned PPC campaign optimized with conversion boosters will deliver targeted website traffic. A  digital marketing agency employs experts who are creative and have proper knowledge and experience regarding pay per click strategies for augmenting business processes.

 

PPC (pay per click) campaigns help to derive targeted traffic to your website. One of the most effective ways to maximize efficiency and boost ROI is to optimize conversion rate (CVR) by testing innovative approaches without putting undue pressure on the budget.

 

Five techniques that will help you build more conversions and secure good results in 2018 and beyond.

 

 

Optimize keyword quality scores

 

Quality scores are often considered as one of the most important things which invariably lead to reduced costs and better ad positions.

 

 

The three main elements that determine QS are:

 

 

i) Ad relevance –Establish clearly how far the keyword is relevant to the ad copy. Create significant headlines; focus on the needs and sensitive points of your targeted audience.

 

 

ii) Landing page experience – Quality scores are basically dependent on the landing page experience and expected CTR. If the landing page experience is not good, your quality scores will be bad. People tend to click faster and convert faster on your landing page if it is explicitly and unambiguously designed. Dynamic text replacement (DTR) will provide some quick benefits and can improve quality score.

 

iii) Expected CTR (click-through rate) – PPC experts consider CTR as one of the most crucial factors when determining QS. Having more high-quality ads will generate more clicks and conversions as compared to ad groups with merely one.

 

2. Intellectual Re-Marketing

Customers who visit your landing pages are at various stages of their buying journey. Intelligent re-marketing is a unique way to connect and engage visitors to your website who may not have made an instant purchase. The main aim of re-marketing is to capture the interest of lost users as well as retain customers. Never serve the same messaging. Find innovative ways to add value up and down the funnel.

 

Tips for remarketing ads in order to capture the interest of lost leads:

 

 

i) Test different lead magnets: Different visitors respond to different types of media. Split-test your remarketing ads to offer an e-book and webinar.

 

ii)Name-drop influencers: Include popular influencers in your remarketing ads. This alliance builds up trust.

 

iii)Use dynamic targeting: Serve specific ads to different audience segments.

 

3. Utilize the innovative concept of machine learning

 

AI and machine learning brings the promise of higher-performing marketing at speed. This is an automated endeavor which also aids in budget management. With this you will be able to use more data than any human can handle in order to make quick adjustments in real time.

 

4. Test new ad extensions

 

 

It is important to capture as much SERP (search engine results page) as is possible. In order to do this, you can test different ad extensions on your top-performing campaigns.

 

Ad extensions are available in different forms, the most popular of which are:

 

i) Sitelink Extensions

 

ii) Callout Extensions

 

iii)Structured Snippets

 

iv)Location Extensions

 

Google provides additional extensions for ads that appear on the mobile devices. These are:

 

i) Message Extensions

ii) Call Extensions

 

5. Highly developed segmentation with in-market audiences

 

By using in-market audiences within your display ads targeting, you can easily target users according to their consumer behavior, as well as the content they have shown an interest in online. Thus, you can serve hyper-specific ads to customers who exhibit an interest. Ranging from persona segments to product categories, there are numerous options.

Let’s talk about your business

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