As a social media manager or brand owner, building an effective strategy for different social media platforms and tools can be a bit challenging. With the constant flooding of new thoughts, ideas, and content in social media, managing multiple social media accounts day-to-day is a tough job.
Also, the load of events is quite overwhelming. For sure, no one wants to miss important events to create opportunities and boost engagement with your audience. Sometimes mismanaging social media can lead to publishing similar content due to a lack of ideas and organization.
For instance, posting the same pictures or using the same words on your posts repeatedly can lead to a decline in your social media marketing strategy. That’s because your online audience can get bored. Also, they will lose interest in your content if it is not worth reading or looking out for.
The answer: a social media calendar. Publish regularly with a range of relevant content on a daily basis. The key to increasing brand awareness and engagement is consistency.
Developing a social media calendar is the best answer to organize your ideas and content. Plus, it helps you plan ahead of time if you run out of ideas.
Building an efficient way to create a successful social media calendar is never easy. It takes time, brainstorming of ideas, and passion to produce a calendar with good social media content. But don’t fret, because we got you!
How to Create Your Social Media Calendar
Although creating a social media calendar sounds simple, it can be challenging for you if you don’t know where to start. Here is the ultimate guide for creating a social media calendar.
1. Create Content That Suits Your Brand and Provides Value
The first step in a successful social media calendar is to select the content based on your brand. It can be unfussy, professional, entertaining, serious, etc., as long as you don’t imitate others. Stay authentic and true to your brand. You can put out varieties of content such as vlogs, photos, demo videos, e-books, a hit story, interviews, and much more.
Learn what your content pillars are based on the interests of your target audience. It can consist of motivational or inspirational stories, how-to hacks, tips and tricks, and products and services. Create smaller segments of content under these pillars.
With all the different social media platforms out there, you must determine which strategies suit the ones you’re considering. For instance, you can apply hashtag marketing and graphic design to your Instagram posts. Create an appealing headline and stories. Never forget that the audience wants to learn from you. Make sure to create a story and advertisement that’s relevant to them.
2. Determine the Best Time and Frequency to Post
Posting too often can push your audience away and can also overload them with so much information. However, not posting enough can lead to losing your audience and poor recognition of your brand.
The rate at which you post content on social media is a crucial element in your online social strategy. You also need to ensure that it matches up with the social network and your audience preferences.
For example, when you post on Twitter, it can be three times per day or more. Your engagement with people decreases slightly after the third tweet. On Facebook, you can post at least two posts per day. Two times per day is the level at which the likes and comments begin to drop off quickly.
Another thing that can boost your social media presence is by posting at the right time. You should know which time of day your audience is most active on social media. Is it after work or during a break? You can see this on each social media platform by looking at your insights.
3. Set Up Your Social Media Calendar
After gathering the necessary information and ideas, you need to decide the frequency, the time, and the content you will post throughout the month.
It is time to put together your social media calendar. This step will greatly depend on what tools you are going to use. Organize your ideas by using Microsoft excel sheets or tools that will help you use prebuilt social media calendars.
Input the content you want to publish in the calendar. Schedule the content or caption for each social media channel on a daily and hourly basis to ensure maximum engagement. You can also look for digital marketing services that can help you in setting up a social media calendar and managing your accounts, like Salt Rank!
4. Analyze the Efficacy of Your Social Media Calendar
Apart from posting, don’t think of your social media calendar as merely a tool for planning. It is a method of tracking and measuring campaigns across all platforms you use.
Analyze the data that you get from your social media campaigns and keep your social media calendar optimized. When the content that you posted is doing great, do not be afraid to save it and reintroduce it for your future posts. Also, storing in a preapproved library will help ensure that all your photos and videos are on point regarding brand style guidelines.
Remember that every social media platform performs different purposes. So it would be best if you implement designed planning to boost the popularity of a given post on another platform.
Through the analysis, you will learn where you can improve and what posts are more engaging for your business. Does it tap the right market? Or do you have a new potential market? You can answer these questions after examining the results. There are also digital marketing services to help you with this in case it seems too overwhelming.
Boost Engagement and Visibility Through your Social Media Calendar
A well-planned social media content calendar allows you to use your time wisely and focus on other aspects of your marketing strategy. In today’s business world, we are continuously advancing. The way to catch your audience’s attention is to boost your social media presence. Look for social media experts or digital marketing services to ensure the best results, like our team here at Salt Rank.
If you are ready to boost your social media presence online, reach out to us today and learn how our social media management team can help your business to thrive online.