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What Is Growth Marketing, and Is It Right for Your Business?

Marketing is a huge, complex field. The only way to stay on top of the latest trends and best practices is to keep reading. That’s why we’ve compiled this ultimate guide to growth marketing, so you have a solid base of knowledge to build on.

What Is Growth Marketing?

It’s marketing focused on business growth. The goal is to grow your user base and revenue by acquiring new customers and retaining existing users. Think about it like this: Budgets for growth marketing are determined by your business goals. If you want to drive more revenue, create more traffic or get more downloads, you’ll spend more money on growth marketing channels.

 

Once you have a target number in mind, it’s time to figure out how much the different marketing channels will cost. You also need to decide what marketing tactics to use. For example, will you focus on paid advertising, SEO, email marketing, and social media?

 

Some businesses only have a budget for one or two of these channels. Others have an unlimited budget to spend across the board. Regardless of your budget, there are certain tactics that work better on certain channels. Listen to your customers to see what they value and prioritize accordingly.

Where Is Growth Marketing Headed?

The tools, tactics, and strategies you use today will likely be different in a year or two. New platforms emerge all the time, letting you reach new audiences for less money. Others disappear, causing your strategies to fall apart overnight. Here are the top trends we see shaping growth marketing in 2022:

1) Growth Hacking Will Become More Important

Growth hacking is a combination of product development, marketing, and business strategy. It focuses on improving key metrics in your company to drive growth, like engagement and conversion.

 

Growth hacking began with startups that didn’t have a lot of money to spend on marketing. However, it works well for larger businesses as well. Since it’s based on experimentation, you can test different concepts and see which ones work best.

 

The process is more efficient than traditional marketing because it doesn’t require lengthy roadmaps or tons of upfront planning. There are no long-term commitments, and you’re free to change your strategy as often as you like.

2) Social Media Will Change How We Connect With Customers

In five years, we’ll be sharing our lives with virtual reality (VR) as well as other various forms of social media. By then, most businesses will be using social VR to connect with customers and potential leads. A majority of VR users report they prefer interacting with brands in VR over other channels.

 

Social VR is largely a matter of user interface design and technology. As the tools improve and we experience more realistic interactions, social VR will become more widely used. Even if you don’t have VR equipment, you can still use interactivity as a tool to engage customers in your business.

3) Conversations Will Be Recorded in Every Corner of the World

The next logical step after social media is to feel like we’re always talking to each other. That’s why tech companies like Facebook and Google have been investing heavily in video.

 

Video conferencing is a growing trend. As people increasingly use smart devices to connect with friends and family, we’ll be able to do it from anywhere on the planet. It will be easier than ever to see loved ones, even if they’re thousands of miles away from you, because the technology can send pictures, videos, and audio communications across each channel. The more you know about your customers, the more likely they are to trust you.

4) Email Marketing Will Become More Personal

Email marketing is already among the most effective forms of marketing. However, it hasn’t evolved very much in the last couple of years. There’s a lot of room for growth when it comes to personalizing and targeting messages based on keywords and interests.

 

Email icons overlaid on an image of a person texting

What Are the Benefits of Growth Marketing?

Growth marketing can be a bit cheesy at times. However, if you can do it right through the right digital marketing firm, it can be a powerful tool that helps you drive sales. Here are the most important benefits of growth marketing:

1) Significant ROI

Growth marketing is expensive. When compared to other growth channels, it’s definitely more expensive. This doesn’t mean growth marketing is useless – in fact, if done correctly, it has a higher ROI than tactics like paid ads and copywriting. If you can achieve a 2% conversion rate, your ROI will increase by 200%.

2) It’s fun!

Of course, not every growth marketing project is going to be successful. But even when they fail in some way, they’re still worth doing. The process of growth marketing is exciting, and your customers will enjoy the results. Just remember that you’ll still need to focus on customer service for your existing users and make sure you have the proper infrastructure in place before you begin.

3) It’s Natural for Your Audience to Trust You

It’s easier for your audience to trust you when you’re building a brand that has real value to them. Some people like funny videos, while others prefer customer testimonials and helpful tips. Your growth marketing efforts shouldn’t be so over-the-top that they overshadow your other marketing efforts.

 

Are You Ready to Make Growth Marketing Work for Your Business?

If you want to continue growing your business, you’re going to have to avoid some common growth marketing mistakes. If you want to avoid those mistakes and create more engaging content, start by:

1) Making It Easy for Your Customers to Buy

The biggest mistake businesses make with growth marketing is confusing their customers. They try to rush them into selling without giving the customer the tools they need to make a purchase. The result? Few sales and an overall bad experience for both sides.

2) Trying Too Hard

Marketing videos aren’t organic anymore; they require creators and sponsors. It’s not enough to create entertaining content now; it has to be funny, insightful, and educational all at the same time.

3) Trust-Building Content

Think about your audience when you create your growth hacking strategies. What are the topics they would find most interesting? Where can you find those people? What do they have in common? How can you use their keywords to your advantage?

 

Growth marketing should be an organic process that fits naturally into your current business model. There’s no easy way to implement growth marketing strategies. However, when you plan them correctly and dedicate the time and energy to executing them, you’ll get results. Finding a good digital marketing firm such as our team here at Salt Rank will help you avoid common mistakes, too. You need to be proactive about growth marketing. Make sure your system is set up for success at every stage of the funnel.

4 Helpful Tips for Creating a Social Media Calendar

As a social media manager or brand owner, building an effective strategy for different social media platforms and tools can be a bit challenging. With the constant flooding of new thoughts, ideas, and content in social media, managing multiple social media accounts day-to-day is a tough job.
 
Also, the load of events is quite overwhelming. For sure, no one wants to miss important events to create opportunities and boost engagement with your audience. Sometimes mismanaging social media can lead to publishing similar content due to a lack of ideas and organization.
 
For instance, posting the same pictures or using the same words on your posts repeatedly can lead to a decline in your social media marketing strategy. That’s because your online audience can get bored. Also, they will lose interest in your content if it is not worth reading or looking out for.
 
The answer: a social media calendar. Publish regularly with a range of relevant content on a daily basis. The key to increasing brand awareness and engagement is consistency. 
 
Developing a social media calendar is the best answer to organize your ideas and content. Plus, it helps you plan ahead of time if you run out of ideas.
 
Building an efficient way to create a successful social media calendar is never easy. It takes time, brainstorming of ideas, and passion to produce a calendar with good social media content. But don’t fret, because we got you!
 
Close up of woman on smartphone looking at social media, emojis coming off of phone

How to Create Your Social Media Calendar

Although creating a social media calendar sounds simple, it can be challenging for you if you don’t know where to start. Here is the ultimate guide for creating a social media calendar.
 
 

1. Create Content That Suits Your Brand and Provides Value

The first step in a successful social media calendar is to select the content based on your brand. It can be unfussy, professional, entertaining, serious, etc., as long as you don’t imitate others. Stay authentic and true to your brand. You can put out varieties of content such as vlogs, photos, demo videos, e-books, a hit story, interviews, and much more.
 
Learn what your content pillars are based on the interests of your target audience. It can consist of motivational or inspirational stories, how-to hacks, tips and tricks, and products and services. Create smaller segments of content under these pillars.
 
With all the different social media platforms out there, you must determine which strategies suit the ones you’re considering. For instance, you can apply hashtag marketing and graphic design to your Instagram posts. Create an appealing headline and stories. Never forget that the audience wants to learn from you. Make sure to create a story and advertisement that’s relevant to them.
 
 

2. Determine the Best Time and Frequency to Post

Posting too often can push your audience away and can also overload them with so much information. However, not posting enough can lead to losing your audience and poor recognition of your brand.
 
The rate at which you post content on social media is a crucial element in your online social strategy. You also need to ensure that it matches up with the social network and your audience preferences.
 
For example, when you post on Twitter, it can be three times per day or more. Your engagement with people decreases slightly after the third tweet. On Facebook, you can post at least two posts per day. Two times per day is the level at which the likes and comments begin to drop off quickly.
 
Another thing that can boost your social media presence is by posting at the right time. You should know which time of day your audience is most active on social media. Is it after work or during a break? You can see this on each social media platform by looking at your insights. 

 

3. Set Up Your Social Media Calendar

After gathering the necessary information and ideas, you need to decide the frequency, the time, and the content you will post throughout the month.
 
It is time to put together your social media calendar. This step will greatly depend on what tools you are going to use. Organize your ideas by using Microsoft excel sheets or tools that will help you use prebuilt social media calendars.
 
Input the content you want to publish in the calendar. Schedule the content or caption for each social media channel on a daily and hourly basis to ensure maximum engagement. You can also look for digital marketing services that can help you in setting up a social media calendar and managing your accounts, like Salt Rank!
 
 

4. Analyze the Efficacy of Your Social Media Calendar

Apart from posting, don’t think of your social media calendar as merely a tool for planning. It is a method of tracking and measuring campaigns across all platforms you use.
 
Analyze the data that you get from your social media campaigns and keep your social media calendar optimized. When the content that you posted is doing great, do not be afraid to save it and reintroduce it for your future posts. Also, storing in a preapproved library will help ensure that all your photos and videos are on point regarding brand style guidelines.
 
Remember that every social media platform performs different purposes. So it would be best if you implement designed planning to boost the popularity of a given post on another platform.
 
Through the analysis, you will learn where you can improve and what posts are more engaging for your business. Does it tap the right market? Or do you have a new potential market? You can answer these questions after examining the results. There are also digital marketing services to help you with this in case it seems too overwhelming.

 

Boost Engagement and Visibility Through your Social Media Calendar

A well-planned social media content calendar allows you to use your time wisely and focus on other aspects of your marketing strategy. In today’s business world, we are continuously advancing. The way to catch your audience’s attention is to boost your social media presence. Look for social media experts or digital marketing services to ensure the best results, like our team here at Salt Rank. 
 
If you are ready to boost your social media presence online, reach out to us today and learn how our social media management team can help your business to thrive online.

 

 

 

 

 

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