Digital marketing has drastically changed this year due to the COVID-19 pandemic. As we approach another year, you need to note these changes and consider them when charting your new digital marketing game plan. By looking at the critical facts and anticipating another wave of possible changes, you will be closer to implementing the best marketing strategies.
Planning takes a lot of work, and implementing is even more difficult. But with your wise decisions supported by carefully considered factors, you are for sure on the right digital marketing path. In this post, you’ll get to see how marketing evolves on a strategic level and what specific trends you need to look out for next year.
To develop an effective plan, contemplate how your short-term goals can influence your business in the long run. Focus on the importance of statistics, research, trends, and data to grab opportunities when strengthening your digital marketing strategy.
Here are a few tips on how to prepare your digital marketing for the new year:
1. Determine Your Goals and Objectives
Knowing what you want to accomplish ensures that you won’t get lost while achieving your objectives. Marketers are more likely to get stuck at a certain point when there isn’t a clear set of goals and objectives.
Evaluate the results of your annual performance and use them to create a more effective plan and strategy. Since digital marketing is evolving quickly, what may be good and useful today can quickly become outdated and not work at a future time.
2. Provide a World-Class Customer Experience
Customers keep on coming back when they have a seamless experience with your service. This helps you build a positive business culture, making people feel important and satisfied. But the question is, how can it be possible to gain customers even without convincing them?
The answer to that question is the quality of service you will provide. With that being said, you have to make sure you keep an eye on website optimization first.
- Make access convenient and friendly – More and more people are using mobile devices. When it comes to searches, you have to make sure that your website allows mobile viewing.
- Add a chatbot to your website – Chatbots are available anytime to answer queries from customers. It has been proven to be very efficient and cost-effective.
- Optimize voice search – This is another convenient way to help customers with their concerns. It is practical and helpful, especially for busy people who have no time to do text-searching. It would be best to have an updated Google My Business profile to ensure that your business is optimized for voice-based search. An updated GMB profile means your business will be included in Google results.
3. Widen Your Social Media Presence
Get a feel for what resonates most with social media audiences by publishing a compelling set of topics. It is challenging to boost your social media presence when you don’t have many followers yet. This limitation can be remedied because there are tools for different platforms to help you spread the word about your business. These include tools such as Facebook Insights and Instagram Stories. In Facebook Insights, you get to know the statistics about your posts’ interactions. You can then determine where your audience comes from. Meanwhile, Instagram Stories are perfect for showing customers why you have a relatable brand.
Another way to reach your target audience is to hire influencers. Look for influencers who have followings that are likely to be interested in your products and services. These influencers don’t need to have millions of followers, as it won’t be cost-effective. Micro-influencers are best for this arrangement since they have a hold on a specific market niche.
4. Increase Traffic Using Quality Inbound Links
Inbound links are backlinks or hyperlinks that connect one web page to another. Link building is a great way to improve search engine ranking. Never overlook the importance of an inbound link if you want to rank on search engines and be at the top spot. Just always remember that what counts here is the quality of inbound links and not quantity alone. An authoritative or recognizable website can help you meet this goal since most people trust a reputable website that produces high-quality content. High-quality content is considered such when it’s relevant, unique, and creative.
5. Consider Video Advertising
Videos are compelling when they have creativity. It can influence and persuade many people about their buying decisions. Having a video advertisement gives you a chance to tell your story and build a connection with prospective clients. The cost can be high when producing videos but rest assured that the benefits will exceed the expenses when it fulfills its purpose.
6. Consider the Effects of Adblockers
Ad blockers filter out advertisements, whether it’s paid or organic. Many internet users rely on these blockers to avoid being bombarded by multiple ads. Given that, if you are running a pay per click campaign, users surely won’t see your ads. Regardless of how well designed and intelligent your marketing strategies are, it’s of no use when people won’t see them. To resolve this, you need to think of another way to reach your target audience by exploring other marketing channels. For instance, email marketing will bring you closer to your prospective customers. In this highly personalized method, you obtain a higher return on investment and reach a wider channel.
Marketing tactics are changing, and the best way to keep up is to be incredibly flexible. In order to become successful, there’s a need to adapt to change and be open to continuous improvement. The methods you have created during a calendar period might not suit the new trends in the next calendar year. So, don’t settle too much in your existing strategies. Try to assess and, if necessary, reinvent. The progress that results from well-planned digital marketing drives the whole industry forward.
Need help managing your digital marketing efforts? Reach out to us today and learn more about how Salt Rank can help your business grow online!