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Important Google Ranking Factors for Better Local SEO Results in 2018

Local SEO

Search Engine Optimization (SEO) is an exceptionally dynamic field that evolves more and more rapidly with each passing day. An owner of a website would surely love to see their website come in at rank one on the results page of a search engine.

 

Well, here are some of the important Google ranking factors for better local SEO results compiled by abiding to all of Google’s algorithm rules for 2018!

 

1. The Best Content gets the Best Rank!

 

Content with a high ranking is referred to one covering a broad spectrum of its respective subject. The content must provide a quality real value to the user and should also incorporate engaging visual content complementing the written content. The site with good quality content always gets the higher rank.

 

Thus, it’s always considered to be wise to focus on the quality of the content and not the quantity.

 

2. Focus on the Backlinks!

 

Backlinks are amongst the strongest ranking signals in Google’s search algorithm. The more links one has from various high-authority domains, higher the chances to rank high for top keywords.

 

Especially, the online marketers should pay attention to their backlink profiles as the recent updates such as “*Penguin 4.0*” filtered sites with low-quality backlink profiles.

 

3. Make your Websites Mobile Friendly!

 

According to the mobile-first indexing introduced by Google, a website’s compatibility with mobile has a great impact on its search rankings. In the old times, web designers used to build desktop versions first and then came the mobile. Nowadays, as the mobile usage has surpassed desktop, websites should be designed in a way to run smooth and properly scale even with mobile versions to provide a better user experience.

 

Google’s mobile-first approach is already altering the search results, especially when it comes to local results. A user now receives the results that better targets the current location he/she is in. Thus, the developers and designers should work accordingly.

 

4. Ensure your Website has Good Page Load Speed!

 

In accordance with the mobile-first indexing approach from Google, a webpage’s speed has become more essential than ever. Websites with slow page load speed will really find it difficult to rank amongst the topmost results. The objective of Google with these updates is to provide users with the search results which include the websites that provide the best user experience to the ones visiting to it.

 

5. Keep in Mind the Brand Power!

 

The searches with a brand name provide a strong signal to Google’s search algorithm. The more traffic a website receives from the branded searches, the more it will be noticed by the algorithm. Also, it has been noticed that social signals from the social media like the Facebook, Reddit, Instagram, Pinterest and similar sites help the site achieve high search rankings.
Sites that can succeed in combining the brand power and social signals with efforts across all other SEO channels always achieve greater search visibility and rankings.

 

Abiding by the factors stated above, you can make your website achieve higher search ranks! Good luck!

Optimizing Your Website: SEO Trends To Follow In 2018

Learning SEO takes plenty of time and effort. You just can’t achieve success overnight; you have to try various techniques to know what Google likes. This is exactly how things worked out for most of the successful and aspiring online entrepreneurs.

 

If you cannot do this on your own because you lack time then hiring an SEO expert is a fantastic option for you. There are so many search industry trends which SEO professionals consider to devise a perfect strategy. Here we explain the upcoming SEO trends of 2018:

 

Link Building

 

A powerful SEO strategy in 2018 will certainly move towards relationship building which further helps a brand develop great contacts and links which will be beneficial long term. A greater challenge this next year will be dealing with guest blogs and how to involve them as an important part of a link building strategy without hurting the reputation of the company. Back in the month of May, Google warned publishers who relied too much on guest posting for so there will be a closer look at guest blogs to control questionable links.

 

Voice Search and Digital Assistants

 

When it comes to implementing SEO strategy, the increase in voice search brings out the need to emphasize more on long-tail search keywords & a natural language which matches the user’s conversational tone. Voice is expected to grow with its addition in smart home hubs, helping companies’ access new data while giving users a flawless experience through devices to be used on a daily basis. The rise in digital assistants has already given a growing market which can altogether change the way search queries are performed.

 

User Experience

 

An excellent user experience increases the chance of engagement with the pages they visit. This help search engines find out which pages are more helpful for people favoring them over others. The initial step is to monitor a website’s speed, its navigation structure and readability to assess how these can be enhanced. Also, as people consume more content there is an ever increasing need to give an excellent user experience.

 

Featured Snippets and Quick Answers

 

An interesting angle to put more emphasis on during the 2018 is the optimization of featured snippets for voice search. This will involve changes in the search queries, focus on longer keywords more and natural language too. A simple way to reach the top of the SERPs is to make content that acts as a Quick Answer. Google’s Answer Box is the type of featured snippet which answers the question in a more attractive way. This will further allow companies to discover more about search intent and how they can optimize their content which can show up in an Answer Box.

As it seems to be, 2018 will be an interesting year for SEO. A number of new trends are in the works that could modify the practice of optimizing for search. As search engines evolve, there will be a lot of opportunities to increase your website search traffic without focusing on organic SERPs.

TIPS TO REPURPOSE YOUR CONTENT

Most organizations use content writing as a tool to introduce or rejuvenate their products and services in the market.

Sometimes to revive your strategy or to present your product or service in the market you can re-use or repurpose existing content. Below we have listed some tips to repurpose your content:

Channelize Through Various Sources:

Don’t restrict your content to only one purpose like blogs or facebook. Make the content flexible so that it can be used in various formats like e-book, articles, video or audio.

Cut It Short:

Reduce the length of your existing content and use it on various social-sites like Facebook, Instagram, Quora, Twitter, LinkedIn, etc. If your current content is lengthy just take the main points and share it on various platforms.

Choose The Best-Content:

For a particular client you might have written several pieces of content, choose the best content and then distribute it to different content writers to repurpose the old content. This way you will get fresh content from various writers which can be used in several ways and forms.

Rejuvenate Existing Content:

If you have existing content in your archives, review the content and rejuvenate it. Update it by adding existing information and make it relevant for today. Freshening-up content gives it a longer lifespan for users to find it.

Create A Guide:

If you have a series of articles, blogs related to one topic. Then combine all of them together and create one content piece like a guide or a book. It should be precise and easy to read.

New Ideas To Share Your Content:

Think of some new ideas to share your content and to reach the target audience. Present relevant information on infographics, videos, log guides, colorful images and textures. By doing this you can keep customers engaged in the content and it helps in connecting with the customers.

Make It User-Friendly:

Create content that is user-friendly, fresh and enjoyed by the users on a large scale. Nowadays viewing content through videos has become easy and if a particular video is liked then it will be shared more often.

These are just some of the ways to re-purpose your content. The most important thing to remember is “Content is King”.

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