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15 Common Social Media Mistakes Small Businesses Make

Social media is a valuable marketing and customer service tool. It allows businesses to reach out to potential customers without having to spend large sums of money on advertisements or print materials. However, many small businesses do not recognize that social media can be a double-edged sword. There are already plenty of pitfalls for small businesses in the digital space, and knowing about these mistakes can help you avoid them.

 

In this blog post, you’ll find 15 common social media mistakes for small business owners.

 

1.) Using the Wrong Platforms

 

When a social media marketing company starts working with its first client, it is expected for them to provide a detailed strategy of how the business can make use of social media platforms. It is a common problem among marketing companies to suggest using platforms like Facebook and Twitter without knowing that these platforms do not impact their clients much.

 

 

2.) Leaning Too Much on Tools

 

Social media tools such as Hootsuite and Tweetdeck are great for scheduling posts, and monitoring feeds, but one cannot rely solely on these tools to get the desired results. While it is important to know what one’s followers are saying, engaging with them and actively making them interested in your small business is more important.

 

 

3.) Ignoring Ratings and Review Websites

 

In the digital age, businesses should not be worried about the one-off negative reviews that might pop up on review sites. Instead, they should actively monitor these sites and reply to any negative feedback. This is because ratings and reviews on these sites can seriously impact your business as customers look at these sites before deciding to switch over to your business.

 

 

4.) Not Being Authentic

 

As cliché as it may sound, social media is about authenticity. People are tired of businesses trying to sell their products or services through every single post. A much better approach is to just be real about who you are and what you do in the digital space. Your followers will appreciate your honesty, and you will also receive valuable feedback from them. 

5.) No Personal Touch

A business must always remember that social media is nothing but a digital platform. The main purpose of using social media tools is to create a personal connection with your customers. Your customers want to know who you are and what your values are as a person. So never forget to give them a bit of your personal touch while addressing them on social media platforms.

6.) Ignoring Complaints

Another mistake a social media marketing company can make is ignoring complaints on social media. If you ignore complaints, then you are merely ignoring your customers and not showing them the kind of attention they are looking for. Your most important customer is your current customer, who makes up the bulk of your revenue. And if you do not give them what they are looking for, then they will go elsewhere for it – that’s just the law of supply and demand.

7.) Taking Too Long to Respond

One of the most common mistakes small businesses make is that they do not respond in a timely fashion when a customer has an issue with them. In fact, social media is all about engaging with your customers and responding to their needs. If you do not engage your customers in a timely manner and reply to all the comments they make, it can cause your reputation and brand to suffer.

 

A coffee shop owner does social media marketing on his phone

8.) Failing to Think Like a Customer

Another common mistake that small businesses make is failing to understand their potential customers’ requirements. Before you start posting on social media, ensure you know exactly what your target audience would like to see in your posts. This way, you can be sure that your campaigns will be effective and yield the desired results.

9.) Not Having a Strategy

Small businesses often think having a Facebook page is enough and can just post whatever they want whenever they want. But social media has become a powerful medium for advertising and requires a well-thought-out strategy.

10.) Not Understanding the Audience

Furthermore, social media has grown so much that it no longer remains just about Facebook and Twitter pages. As a small business owner, you need to understand that it can be used effectively for reaching out to your customers and targeting potential leads. In addition, different types of platforms are available, such as Google+, Instagram, and Pinterest, which can be used to reach a much larger audience. 

11.) Not Buying Ads

Many businesses do not use social media advertising because they think it is too expensive. But the fact is that it is still cheaper than other forms of marketing and can deliver a large ROI if used correctly. You can create engaging ads on Facebook or YouTube that will get your message out, as well as help you reach a large number of new customers. 

12.) Not Being Consistent

Another common mistake that small businesses make is to forget to update their social media page with relevant information regularly. You can lose your customers and have negative feedback if you do not respond in time or if they do not find any useful information on your social media page. 

13.) Not Using Technology Effectively

While many businesses rely on social media to help reach out to their target audience, others think it is impossible with the growing technology and tools available. But the truth is that various tools, such as Instagram and Pinterest, can be used for digital marketing purposes. 

14.) Posting Too Much Information

You need to remember that while you are posting on social media, your customers are not necessarily looking for every single piece of information you have. So it is good to look at the kind of information your customers find interesting and relevant to them and focus on that.

15.) Misusing Social Media

It should be well known that social media should be used for the intended purpose. Many people and even a social media marketing company can intentionally or unintentionally abuse social media platforms. This is because they think that it offers certain benefits that anyone can use. Some types of social media platforms, like Twitter and Facebook, are mostly used for individual purposes and should not be misused. 

Contact Salk Rank

While social media is an excellent tool that can help businesses reach out to the right people, it is important to know where the pitfalls lie. By knowing and avoiding these mistakes, you can protect your reputation and your business. If you need help in this area, be sure to reach out to our team here at Salt Rank for assistance!

12 Tips to Help Small Businesses Better Utilize Social Media

Social media marketing can generate more qualified leads, loyal customers, and significant cost savings for small businesses. However, many small businesses don’t know where to start when it comes to getting the most out of their efforts in social media marketing in Kansas City. Today’s blog post offers twelve helpful tips for these companies who would like to make better use of social media and deepen their customer relationships.

 

1.) Identify the Right Networks

 

First, choose the social networks where your target customers tend to congregate. This can vary from one business to another, so do a little research and read customer reviews on sites like Yelp. If you are unable to find enough information about your target customers online, ask some of the people you know about their habits and what social networks they use.

 

2.) Create Effective Landing Pages

 

Landing pages are specially designed websites that help visitors convert into customers. While it is possible to drive your target customers through links from various social media profiles to your brand’s homepage, you will get better results if you create separate landing pages for each of your social media profiles. These landing pages should be designed to capture your target customer’s email address as early in the conversion process as possible.

 

3.) Set Your Objectives

 

Over the last decade, more and more companies have entered the social media world. As a result, many smaller businesses have tried to answer the same highly competitive questions and challenges that larger businesses face. However, many small business owners are unable to figure out what their next steps should be. This can lead to confusion and decreased performance.

 

Before embarking on any marketing campaign, you need to decide what your objectives are. From there, you can figure out what your goal is for each of your social media profiles and the online channels you are planning to use.

4.) Consider the Cost

Social media marketing may be free (if you don’t count your time). Facebook ads and Google Adwords are popular forms of paid advertising, but there are other costs associated with social media marketing as well.

 

Consider how much you will spend per month on social media advertising and the costs that are involved in using other online channels. Then decide on a budget and stick with it.

 

5.) Use the Right Tools

 

Social media management software can help you stay up-to-date with your brand’s social media profiles, post to multiple profiles at once, manage your blog posts, create custom landing pages, and more. For those of you who prefer to handle social media marketing on your own, use tools like HootSuite. However, if you prefer to let somebody else handle this part of your business, Salt Rank will be able to help.

 

6.) Share Your Brand

 

When you take the time to post to social media, you are sharing your brand with potential customers. Most of these conversations will not be with influencers or VIPs but with regular customers who are interested in what you do, how you do it, and what they can expect from your business in the future. Instagram is a great way to engage these regular customers by showing off your products and giving them unique access to what goes on behind the scenes of your business.

 

Two young women use social media marketing to share photographs of their menu items

 

7.) Post at an Optimal Time and Frequency

 

If you want to get more traffic and better results from your social media marketing efforts, you will have to post at the right time. According to HootSuite, on Twitter, the most popular times for posting are Monday through Friday between 1-2 pm (EST). If you are using Facebook or LinkedIn, the best time for posting is between 12-3 pm (EST). You should also take into account when people are likely to be online. In general, the best times to post are between 6-9 pm and 10-11 pm.

 

8.) Always Be Professional

 

 

The last thing you want is to offend your target customers with inappropriate posts and comments, so be careful. Always remain professional when it comes to posting content. This includes having an appropriate profile picture, being honest about your experiences, and staying away from political statements or statements that may offend or hurt somebody’s feelings. If you don’t feel comfortable sharing a post, then don’t do it.

 

9.) Keep Conversations Going

 

Another important part of social media marketing is staying in touch with your target customers. For example, you can use a messaging tool – like HootSuite – to schedule posts, remind them that you are there, and keep the conversation flowing between your brand and customers.

 

10.) Use the Right Metrics to Monitor Your Progress

 

If you want to make sure that your social media marketing efforts are effective, you will have to measure your results. Use the right metrics to figure out what is working and what isn’t. It can be tempting to focus on things like the total number of followers and likes, but these may not be the metrics that are most important for your business.

 

For example, consider using metrics that track the number of clicks you receive from each post, conversions, email sign-ups, and more.

 

11.) Stay Away From Self-Promotion

 

Social media is a great place to promote your business, but you also need to stay away from self-promotion. Write reviews, post links to your blog, and share articles and announcements on your social media profiles but never try recommending products or services that you are promoting or have a financial interest in.

 

12.) Get the Word Out

 

Finally, the best way to get people to your social media profiles is by telling them about them. Whether you are using traditional marketing methods like TV commercials, print ads, or door-to-door flyers, tell your customers that you have a social media presence. You can also put a link to your landing page on your website in order to drive people there and encourage them to sign up for more information about your business. 

Conclusion

Social media marketing in Kansas City can really help you enhance your business image, reach more potential customers and sell more products and services. As long as you invest the time and use the right social media marketing strategies, you should be able to see some great results.

10 Photography Tips for Taking Better Marketing Photos

If the photographs you post on social media don’t seem professional enough, it will reflect poorly on your brand. Obviously, you want to show off your brand and product to your social media followers. Why not employ a reflection to capture the sea and shoreline during a sunset, rather than just providing a dull photo? Create a unique viewpoint. You don’t want your social media marketing photographs to appear bland and amateurish, right? You want marketing photos just like the ones taken by experts in social media marketing in Kansas City.

 

People are excellent subjects for social media marketing. So don’t be afraid to use abstract pictures to grab people’s attention. Consider how you can make your marketing photographs pop off the page and grab the attention of social media users. 

 

For those who haven’t made the transition from amateur to professional photographer, it might be scary. The distinction between the two, however, is far smaller than most people believe. With only a few basic techniques, you can improve the quality of the marketing images on your website without hiring an expert in social media marketing in Kansas City.

 

Here are the tips that will surely improve your marketing photos:

 

 1.) Use the rule of thirds.

The rule of thirds is taught in most beginner photography programs and many art classes because it is a valuable technique. This rule instructs you to picture your canvas as being divided into nine equal sections.

 

The rule of thirds was created to aid artists in creating a well-balanced composition in their work. It’s also crucial for deciding where your piece’s focal point — your product – should be. Your aim is to put your goods along the lines, ideally at the intersection of two lines.

 

According to studies, people’s eyes naturally travel to one of the crossing points while examining photos rather than the center of the frame.

 

2.) Take pictures of the details.

You may talk about the nitty-gritty specifics of your product all you want. Still, there’s no assurance that your potential buyers will understand what you’re saying. Take images of each significant feature to guarantee that even the most visual learners receive a comprehensive picture of what your product has to offer. Nothing is left to the frequently erroneous imagination in this manner. These types of photographs provide your prospects with a better understanding of what you’re selling, increasing the likelihood that they’ll buy.

 

3.) Take a panoramic photo.

Because smartphone cameras have such a small frame, it might be challenging to capture wide-angle shots. Shooting in panoramic mode lets you get a more comprehensive picture of a vast scene, such as a skyline or sunset. When conveying a feeling of scale, panoramic photographs may also generate a dramatic, sweeping impression, just like what experts in social media marketing in Kansas City are doing.

 

4.) Use the crop feature.

The use of the zoom option is another beginner error that people make all the time. Unless you’re taking images with a professional camera, manually zooming in on a topic is a no-no. That kind of gear is extra. Your smartphone will take photos that are suitable for sharing.

 

However, as you begin zooming, the photo’s quality suffers. Rather than zooming in, get closer to your subject. Don’t be concerned if this isn’t achievable. Take a photo from where you are and adjust the composition with the rule of thirds. 

 

After taking the shot, all you have to do now is crop it to your taste.

  

5.) Set the scene for your goods.

Your customers must visualize themselves utilizing your goods. After all, why would someone buy your product if she sees photographs of it online and can’t imagine herself using it? 

 

Before a person with limited cash buys something, they must be convinced that it would benefit their everyday lives in some manner. When products are taken out of context, it’s tough to see oneself utilizing them. Someone looking for a mattress for their new apartment, for example, is unlikely to choose one that is offered just resting against a blank background. 

 

6.) Shift your angle.

Although it may feel natural to bring the camera up to your face and shoot, changing your viewpoint may drastically alter the look of your images. Try leaning down to shoot up or going above your subject to shoot down instead of shooting at eye level.

 

A woman taking a social media marketing photo of a denim shirt 

7.) Simple props work best.

When it comes to product photography props, don’t go overboard! Always keep in mind that the product should be the focal point of each product photo. Props, on the other hand, could assist your consumers in seeing you in a better light.

 

So, how do you pick the right props for the job? When it comes to props, it’s best to use basic props in line with the color scheme and relevant to the scenario or your product.

 

8.) Make sure your camera is stable.

Consider using a tripod if you’re capturing a shot that requires a steady hand. Some smartphone tripods are highly portable. Smartphone cases with threads for mounting on big tripods are also available. If you’re in a hurry, simply propping your phone against a cup or a bottle should work. When combined with the self-timer feature, one of these alternatives will let you capture the perfect scenery, sunset, or selfie!

 

9.) Don’t abuse the zoom feature.

Using the zoom tool on your smartphone camera reduces the image’s total quality, resulting in grainy photographs and limiting your editing possibilities. So you’re better off getting closer to that gorgeous puppy on the opposite side of the dog park if you want a close-up photo.

  

10.) Look for symmetry.

Another visual feature that we are naturally drawn to is symmetry. So, if you have the chance to capture symmetry in an image, take advantage of it. The image is elevated and more professional when the symmetry is captured. Your photographs must stand out and register to get the attention of your customers. It will reflect negatively on your brand if all of the images appear to be taken by an amateur. We both know that’s not something you want to happen. It’s straightforward, yet it works.

 

Engaging photography may help you create relationships with your audiences that will endure a long time and provide you with a competitive advantage. Handy digital cameras and smartphone cameras are becoming powerful tools to develop excellent marketing material since they are simple to use and always with us.

How Hiring a Social Media Marketing Company Can Help Your Business

With digital taking over the advertising world nowadays, it pays to remain competitive in social media platforms. If social media marketing is done right, your business will definitely gain more customers and increase revenue in the long run. 

 

However, with the rising technicalities of operationalizing, this might make you feel overwhelmed. Don’t worry because the help of a social media marketing company might cover all those looming questions. Read on to know the top reasons why working with an agency is the right step to spearheading your business growth. 

 

1. Experience Is the Key

Yes, it might be easy for you to create your own Facebook profiles and send advertising emails to your connections. But there’s so much more than these strategies as these won’t generate revenue for you. That’s where the experience of a social marketing company may come in. 

 

Experts like them can coach you with the end-to-end process. They will provide you with enough technical knowledge to manage your media presence and introduce tools that can be your leverage in handling your accounts. In addition, their experience will provide stability in your learning phase while still teaching you the best practices from their previous runs.

 

2. They Know How to Manage Your Budget

One of the pitfalls that most newbies face at their early social media marketing stages is putting their budget in the wrong baskets. It does not mean that just because you boosted a post on Facebook, you’ll get the return of investment that you are expecting. That’s where the agency’s expertise will come in. 

 

They know how to maximize your ad spend by using their creativity in content writing, design, and video animation.  Add to this their epic timings on posting by capitalizing on the trends and customer online behavior. 

 

3. You Can Save Time

Believe it or not, digital marketing is not as easy as it seems. If you don’t know what you’re doing, the tendency is that you’ll only face unproductivity and inefficiency. To put it bluntly, you’ll just waste your time. 

 

If you don’t want to spend half of your day in front of your laptop learning the technicalities of this type of marketing, then a social media marketing company is the way to go. Since they do this work on a daily basis, there’s not too much investment that you have to shell out. Work hand-in-hand with them on the strategy but let them do the legwork. This setup will enable you to do what you’re supposed to do in business development. 

 

4. Win Through Outside The Box Campaigns

Social media is saturated nowadays. To stand out among the rest, you have to produce something that is out of the box. Believe us when we say that being a leader in this industry pays off greatly instead of just being a trend follower. 

 

The experience of agencies gives them the edge in creating engaging content. They have tried and tested different strategies to have an idea of which formulas are bound to succeed. 

 

But the truth, whether they choose to admit it or not, is that many businesses are stuck in their own bubble. They just follow what they’re used to, and they’re limited to their boxed ways. 

 

With the help of an agency, you get to have a peek at extraordinary ideas past your four walls. These extra thinking hats push you to gain outside perspective without having to let go of your branding. 

 

Most importantly, they are familiar with the pitfalls this space offers. They will guide you into avoiding traps so your business won’t have to shell out thousands of dollars for nothing. 

 

Woman on smartphone smiling while checking social media with emojis around her

5. They Have Access to the Best Tools

Doing everything manually is never the best option when handling your social media profiles. Given the customer volume these agencies are managing, they invest in various tools to make their lives easier. It’s a good thing to utilize these with how you do things in your business. 

 

Keep in mind that most of these are paid tools. Meaning, their packages have add-ons that you won’t usually get from those who only offer free versions. Examples of these tools include data analytics, scheduling posts, auditing, and reporting. These instruments also have the means to evaluate the performance of your competitors. They can dive deep into what works for them and whether this is applicable for how you manage your business. 

 

Aside from this, they also have software services that will definitely be a big help to your creatives. You don’t have to pay for your own because their usual software plans have a wide array of features perfect for your visuals. 

 

6. You Are Hiring a Professional Team

When you get the services of a social marketing company, you’re not only getting the expertise of one person. Instead, you have at your fingertips a team of professionals that are experts in their respective fields. Working together enables them to produce the best output that brings high ROI for their clients. 

 

Should you hire an agency of your own, expect them to cover these roles: 

 

  • Copywriting
  • Account managing
  • Graphic design
  • Video creation
  • Social media strategizing
  • Data analysis

 

Given that they have these aspects covered, you don’t have to invest in hiring and training other people anymore. 

 

7. Staying Relevant

Social media companies have their eyes everywhere. They maximize their social listening capabilities, and they have the resources to know what’s in and not. At the same time, they have a deep understanding of your target market – their interest, behavior, and preference. Because of that, you can rest assured that your content will remain up-to-date and relevant. 

 

Bottomline

Social media is so much more than creating an account and posting every day. There are various technicalities that you have to fulfill that will make or break your company. If you aim to receive a high return on investment, hiring a social media company, like the professionals at Salt Rank, is the best move going forward. With their expertise, premium tools, and experience, your business will be on its way to achieving its business goals. 

 

How We Help Senior Living Communities Stand Out Online

In today’s day and age, almost everyone uses the internet to help handle their daily needs, most especially older adults. In fact, surveys revealed that seniors spend 57% of their daily time online, scouting for discounts and looking at articles about retirement and senior life.
 
This means that there’s really a huge chance that seniors or their family members will first do an online search for possible senior living communities for themselves or their loved ones, right? So if you’re not investing in the best digital marketing services to make your senior living website stand out, then what are you doing?
 
Luckily, it’s never too late to amp up your marketing strategies and turn to the digital side to improve your business. One such company that can help you navigate the whirlwind industry of digital marketing is Salt Rank.
 
Whether yours is an assisted living community, independent living, memory care, or retirement facility, Salt Rank is your go-to company for all your digital services needs, and here’s why!

 

Why Digital Marketing Matters to Senior Care Communities

It’s hard enough to build a business and maintain its day-to-day operations without piling in the tedious job of marketing your services. And we all know how important the marketing aspect is to a business. 
 
Businesses grow and expand with the right advertising techniques created by an expert marketing team or agency. One such strategy that you should not ignore if you want a successful business in the 21st century is digital marketing.
 
Digital marketing strategies can help your senior living community get its much-needed presence online to advertise the community itself and the services it provides.
 
Furthermore, digital marketing is the best modern way to reach a wider audience and showcase how you can help seniors get the highest quality of life they deserve. Some of the important reasons why your senior care facility needs the best digital marketing services include:
 

  • To grow your sales and revenue
  • To start marketing to the right audience
  • To establish your brand and message to the online community
  • To build credibility
  • To market your products and services properly
  • To track the performance of your marketing strategies and see what works for your business.
  • To achieve your business goals in a short time and implement the best techniques to see the best results.

Lastly, digital marketing is one of the surest ways to bring in a good ROI so your business can continue serving the lovely seniors in your community.

 

Digital Marketing Services for Senior Living Communities

There are tons of different digital marketing techniques that exist, from lead generation to PPC marketing strategies. So, of course, there’s a different course of action for each business. After all, there’s no one-size-fits-all solution when it comes to marketing.
 
But with the assistance of a digital marketing team with expertise in the senior living industry, then you can rest assured that every advertising tactic implemented will yield the best results for your business.
 
For instance, Salt Rank has already handled and helped a considerable amount of senior living communities to gain traction in the online world. 
 
Moreover, we have ample experience in marketing all kinds of senior living facilities一from memory care to rehabilitative services for elderlies. As a result, Salt Rank already knows what works for your specific audience and what methods can effectively boost the right traffic and turn it into sales.
 
Some of the digital marketing services Salt Rank currently implements into the senior living communities we work with include:
 

    • Website Design and Development – This includes website design and optimizing it to gain online traffic, like SEO (search engine optimization) implementation, making technical adjustments, and conversion tracking.
    • Content Marketing – This refers to creating different content and pages for your website to advertise, inform, and educate your audience. This also includes optimizing each piece of content, so it will appear on the search results page of Google when a user searches for a specific keyword or phrase.
    • Social Media Marketing and Management – Build your brand using one of the most powerful platforms today一social media! Salt Rank performs social media marketing services to build brand awareness, increase customer engagement, and improve lead generation.
    • Pay Per Content MarketingAdvertise your business using the right Google Ad campaigns and optimize them to target the right audience. Convert each click into leads and ultimately turn those into customers by trusting the best digital marketing team.
    • Local SEO – Target the right crowd by investing in local SEO through Google listings, local link building, and keyword research. 

 
Of course, it goes without saying that all these services come with foolproof long-term strategies and management to keep the digital traffic going. 
 
Senior couple sitting on couch looking at tablet

Why Choose Salt Rank?

Many adults turn 65 each day and search “assisted living near me” or “independent living in Kansas City.” Each day is a golden opportunity to gain traffic and customers, so make sure to get your hands on the best team of marketers to handle your digital marketing service needs.
 
Choosing a dedicated marketing agency is of vital importance. With hundreds out there, here’s what makes Salt Rank unique and trustworthy. 

1. Expertise in the Senior Living Industry

We operate based on the decades of experience we have gained from working with numerous senior living facilities. So it’s safe to say that we know what works and what doesn’t for your target audience.

2. Experienced Team

Our team consists of the most reliable and dedicated web developers, SEO strategists, content writers, and marketers.

3. Enterprise Level Quality

Whether you are a start-up or an SMB, we will deliver an enterprise-level solution to your digital marketing problems and needs.

4. Results Driven Work

Our team strives to actually make things happen. We are driven by solid leads and improved ROI, as well as seeing your senior community grow both online and offline.

5. Cost-Efficient Without Sacrificing the Quality

We were once an up-and-coming business as well, so we know the struggle. That’s why we provide quality services at an affordable price. 
 
Stand above your competition by getting the best digital marketing services from the best team in Kansas City!

 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.