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6 Easy Ways to Draw More Traffic to Your Website

One of the most important things about having an online business is traffic. Without it, success will be harder to achieve, and your website will drop in value. Even if you add more time, money, and a lot of effort, traffic is necessary. Without traffic, it will be harder to reach potential customers, which is bad for your business growth.

 

Driving traffic to your website is one of the essential parts of an online business. Therefore, you want to work on attracting people to visit your website. Get as much traffic as you can for more people to know about your brand. Even if you’re busy with other tasks for your business, it’s best to prioritize traffic.

 

However, doing everything by yourself can be tiring. That’s why it’s better to look into web marketing services to help you. They use social media, search engines, and email marketing to drive traffic to websites. Strategies are used by web marketing services to help business owners get the traffic they need to achieve their target.

 

Generating traffic to your website is not an impossible task to fulfill. You can start doing it on your own to increase traffic. Make it your priority to ensure that your website will be discovered. There are many ways to get site visitors. Below are six easy ways to draw more traffic to your website.

 

1.) Optimize Your Website

Optimizing your website for searchers is one way of driving traffic. Doing that will give you quality traffic and make your website optimized. As your website gets optimized, it will get more traffic from important searches (your target keywords). Website optimization is the best way to get organic traffic that search engines will love to see.

 

When creating a website, consider what people are searching for. Knowing this and designing your strategy around it will help attract visitors since they are searching for the same topic. Search for important keywords that will help it to rank on search engines. If you create a website based on the searches, it will be optimized and drive traffic naturally.

 

2.) Cognitive Fluency

Once you’re done with your research, use cognitive fluency on your website. One example is when you search for a medical clinic around your location. Their website will have a theme that visitors can recognize. Whenever someone sees that website, they will know that it’s a medical clinic right away.

 

Improve the cognitive fluency of your website to ensure that your visitors will recognize it. Think about what people expect to see for your type of business. Check the format, font, and other elements of your website. Optimize your website depending on what your customers like to see.

 

3.) Answer Questions

Website pages will help you to attract more traffic and find potential customers. Those new eyes will know about your business and what you are offering. Optimize your blog by using keywords that people are searching for to get them to go to your site.

 

Find out about the frequently asked questions of your target market. Take time to learn about their problems and how to solve them. Giving answers to their questions can be done in your blog (which you should definitely have). Your blog will help answer visitors’ questions and solve their current problems.

 

When they search using keywords, your website will appear. They will go to your website since it will help them to solve their problems. It will help to build trust and keep your site on top of the search results.

 

4.) Use Social Media

The best way to keep your audience engaged is to be active on social media. It will drive traffic to your website since the answer is already in front of them. According to GoDaddy, 61% of sites with high traffic come from social media. Make sure to have a Facebook page or a Twitter account.

 

Never neglect the power of social media and keep your online presence. If your website is a B2-B company, LinkedIn is for you. It can provide leads for your business. Use Instagram if you have an amazing visual identity. It’s best to post quality images for your site. Social media is free and the best way to let people know about your business.

 

A small business using social media for their company

 

5.) Email Marketing

Email marketing is still one of the most effective ways to drive traffic to your sites. Even if other people suggest that this method is no longer effective, don’t listen to them. As long as email exists, you can continue to use it for marketing. Send cold emails to let other people learn about your business.

 

If you have email subscribers, they will be notified whenever you have a new post. It will bring them back to your website. Build your email list to send marketing emails. For eCommerce, use automated email marketing tools to make selling easier. It will help you to spread the word to strangers.

 

Retargeting former customers is the best way of making a sale. It’s best for those who browsed your website or if they leave items on their cart. There are about 40% of abandoned carts online. Make use of that list to retarget potential customers. When they see your blog, they may also browse other pages. It will help them know that you have what they need.

 

6.) Publish Regularly

It may sound obvious, but this is something that many site owners missed. Publishing regularly will help your website to be found by internet users. Having a blog with keywords based on your business is not enough. Blog consistently to keep on attracting visitors and get more traffic.

 

Based on the State of Inbound Marketing Report of 2013, those who blog every day are likely to get their return on investment faster. Compared to sites that only publish once a month, blogging regularly helps to get more traffic. That means they can also generate leads and customers easier.

 

Give a reason for search engines to crawl to your website regularly. They will index your site, make your pages discoverable, and put your blog on the first page of the search bar. It’s the best way to drive traffic to your business and make visitors become customers in the long run. 

5 Goals You Need to Implement for Your Social Media Marketing Strategy

With a new year ahead of us, it’s the perfect time to begin setting goals for your social media marketing in Kansas City. Are you trying to grow a larger following? Or are you trying to increase engagement or gain more clients from your social media marketing?

 

There are many social media goals you could work towards this year. Here are 5 possible goals that will help you achieve huge success from your social media marketing in Kansas City.

5 New Social Media Marketing Goals to Set in 2022

We suggest that you set some (or all) of these goals for your business and make sure to adjust them in accordance with each different social media platform.

1.) Update Your Profiles With the Latest Developments

When did you last really check your social media profiles? It’s common for people to forget to check their own accounts and keep the information they contain up to date. For example, is your bio page relevant? Does the link to your profile page still work? And is that profile and header photo still an accurate representation of your business or product? First impressions are everything, and your account page can give a good one or a bad one. Good first impressions mean more followers.

 

Do a self-analysis of your social media profile pages. Think about which areas you can improve in order to better represent your company and the value you can offer

2.) Create High-Quality Content and Post More Often

Chances are, you’d like to increase your follower count and rate of engagement this year. That’s an excellent goal to have for a new year. So, how can you make it happen? Well, one of the best ways is to simply show up more often. The more often that you post, the more chances you’ll have to get your content out in front of more people. Another benefit of posting more is that the algorithm will love you for it. The algorithm prefers active users more than inactive ones. Of course, there are limits to how much you should post, and it varies with each platform. But a good rule of thumb is that if it doesn’t seem like natural human behavior, then it probably isn’t a good idea to do.

 

It’s also a good idea to remember that quality over quantity is important too. The content you put out should be high quality and enjoyable for your audience. You want to build up the Know, Like, and Trust Factor, and the best way to do that is to provide the appropriate kind of content. As for the quantity of content, all you need to do is determine the maximum amount of content that you’re able to post each day, create a daily posting schedule, and stick to it.

3.) Create an Online Show

To build on that consistency, it’s worth considering making some kind of series – something that occurs weekly, biweekly, or monthly. This fulfills the goal of providing consistent content while at the same time keeping your social media audience on the hook for more and more content. One specific idea is a weekly Instagram Livestream or Facebook Live. You could also do weekly shows on Twitter Spaces.

 

There are massive benefits to doing online shows. For one, you provide more value to your existing followers, and you also cast a wider net online to create an even bigger audience. If you’ve chosen the goal of growth in 2022, then this is definitely one of the top ways to achieve that growth. 

 

A group of friends looking at social media

4.) Take Advantage of Your Past Content

We may get stuck in the limited thinking that every piece of content published online must be new and fresh. However, assuming that you’ve been building your presence online for a while, you’ll have a huge collection of virtual assets that are just collecting dust. So if that content is still relevant and useful to your audience, then repurpose it!

 

Also, there will hopefully be plenty of new people in your audience who haven’t seen the content that you published a long time ago. So all you need to do is discover how to repurpose and refresh that old content so you can bring in more traffic and engagement to your website. For instance, you could take some quotes from one of your old blog posts and make them into graphics. You could take one of your YouTube videos and cut it up into smaller clips that you can then share on other social media websites like Instagram. And of course, you could also take some tips from an old blog post and put them into a shareable format for social media.

5.) Use Your Analytics to Improve Your Strategy

Your analytics are actually a veritable goldmine of information just waiting to be tapped and taken advantage of. With this information at your disposal, your social media marketing in Kansas city can reach new heights.

 

Analytics show what content is most appealing and interesting to your target audience. By paying attention to your analytics, you’ll have a better idea of what content to share more of and what to share less of.

 

As you can see, it’s an incredibly important part of social media marketing success, which is why you should make it one of your goals for 2022.

 

Besides looking at the types of posts that your audience responds to, also pay attention to which posts get the most clicks, comments, likes, and shares. Look for patterns and similarities. Do certain types of content or specific topics generate more engagement? If you can figure this out, you can create a social media schedule full of the kinds of posts that your audience will engage with.

 

Conclusion

To conclude, it’s important to be open to experimentation. Don’t get stuck in the same old way of doing things because you’ll miss possible new opportunities doing that. Let this be the year that you break away from doing that, and let this blog post be the inspiration for trying new things. If you are interested in having Salt Rank help you move forward with these goals, contact us today!

10 Photography Tips for Taking Better Marketing Photos

If the photographs you post on social media don’t seem professional enough, it will reflect poorly on your brand. Obviously, you want to show off your brand and product to your social media followers. Why not employ a reflection to capture the sea and shoreline during a sunset, rather than just providing a dull photo? Create a unique viewpoint. You don’t want your social media marketing photographs to appear bland and amateurish, right? You want marketing photos just like the ones taken by experts in social media marketing in Kansas City.

 

People are excellent subjects for social media marketing. So don’t be afraid to use abstract pictures to grab people’s attention. Consider how you can make your marketing photographs pop off the page and grab the attention of social media users. 

 

For those who haven’t made the transition from amateur to professional photographer, it might be scary. The distinction between the two, however, is far smaller than most people believe. With only a few basic techniques, you can improve the quality of the marketing images on your website without hiring an expert in social media marketing in Kansas City.

 

Here are the tips that will surely improve your marketing photos:

 

 1.) Use the rule of thirds.

The rule of thirds is taught in most beginner photography programs and many art classes because it is a valuable technique. This rule instructs you to picture your canvas as being divided into nine equal sections.

 

The rule of thirds was created to aid artists in creating a well-balanced composition in their work. It’s also crucial for deciding where your piece’s focal point — your product – should be. Your aim is to put your goods along the lines, ideally at the intersection of two lines.

 

According to studies, people’s eyes naturally travel to one of the crossing points while examining photos rather than the center of the frame.

 

2.) Take pictures of the details.

You may talk about the nitty-gritty specifics of your product all you want. Still, there’s no assurance that your potential buyers will understand what you’re saying. Take images of each significant feature to guarantee that even the most visual learners receive a comprehensive picture of what your product has to offer. Nothing is left to the frequently erroneous imagination in this manner. These types of photographs provide your prospects with a better understanding of what you’re selling, increasing the likelihood that they’ll buy.

 

3.) Take a panoramic photo.

Because smartphone cameras have such a small frame, it might be challenging to capture wide-angle shots. Shooting in panoramic mode lets you get a more comprehensive picture of a vast scene, such as a skyline or sunset. When conveying a feeling of scale, panoramic photographs may also generate a dramatic, sweeping impression, just like what experts in social media marketing in Kansas City are doing.

 

4.) Use the crop feature.

The use of the zoom option is another beginner error that people make all the time. Unless you’re taking images with a professional camera, manually zooming in on a topic is a no-no. That kind of gear is extra. Your smartphone will take photos that are suitable for sharing.

 

However, as you begin zooming, the photo’s quality suffers. Rather than zooming in, get closer to your subject. Don’t be concerned if this isn’t achievable. Take a photo from where you are and adjust the composition with the rule of thirds. 

 

After taking the shot, all you have to do now is crop it to your taste.

  

5.) Set the scene for your goods.

Your customers must visualize themselves utilizing your goods. After all, why would someone buy your product if she sees photographs of it online and can’t imagine herself using it? 

 

Before a person with limited cash buys something, they must be convinced that it would benefit their everyday lives in some manner. When products are taken out of context, it’s tough to see oneself utilizing them. Someone looking for a mattress for their new apartment, for example, is unlikely to choose one that is offered just resting against a blank background. 

 

6.) Shift your angle.

Although it may feel natural to bring the camera up to your face and shoot, changing your viewpoint may drastically alter the look of your images. Try leaning down to shoot up or going above your subject to shoot down instead of shooting at eye level.

 

A woman taking a social media marketing photo of a denim shirt 

7.) Simple props work best.

When it comes to product photography props, don’t go overboard! Always keep in mind that the product should be the focal point of each product photo. Props, on the other hand, could assist your consumers in seeing you in a better light.

 

So, how do you pick the right props for the job? When it comes to props, it’s best to use basic props in line with the color scheme and relevant to the scenario or your product.

 

8.) Make sure your camera is stable.

Consider using a tripod if you’re capturing a shot that requires a steady hand. Some smartphone tripods are highly portable. Smartphone cases with threads for mounting on big tripods are also available. If you’re in a hurry, simply propping your phone against a cup or a bottle should work. When combined with the self-timer feature, one of these alternatives will let you capture the perfect scenery, sunset, or selfie!

 

9.) Don’t abuse the zoom feature.

Using the zoom tool on your smartphone camera reduces the image’s total quality, resulting in grainy photographs and limiting your editing possibilities. So you’re better off getting closer to that gorgeous puppy on the opposite side of the dog park if you want a close-up photo.

  

10.) Look for symmetry.

Another visual feature that we are naturally drawn to is symmetry. So, if you have the chance to capture symmetry in an image, take advantage of it. The image is elevated and more professional when the symmetry is captured. Your photographs must stand out and register to get the attention of your customers. It will reflect negatively on your brand if all of the images appear to be taken by an amateur. We both know that’s not something you want to happen. It’s straightforward, yet it works.

 

Engaging photography may help you create relationships with your audiences that will endure a long time and provide you with a competitive advantage. Handy digital cameras and smartphone cameras are becoming powerful tools to develop excellent marketing material since they are simple to use and always with us.

How Hiring a Social Media Marketing Company Can Help Your Business

With digital taking over the advertising world nowadays, it pays to remain competitive in social media platforms. If social media marketing is done right, your business will definitely gain more customers and increase revenue in the long run. 

 

However, with the rising technicalities of operationalizing, this might make you feel overwhelmed. Don’t worry because the help of a social media marketing company might cover all those looming questions. Read on to know the top reasons why working with an agency is the right step to spearheading your business growth. 

 

1. Experience Is the Key

Yes, it might be easy for you to create your own Facebook profiles and send advertising emails to your connections. But there’s so much more than these strategies as these won’t generate revenue for you. That’s where the experience of a social marketing company may come in. 

 

Experts like them can coach you with the end-to-end process. They will provide you with enough technical knowledge to manage your media presence and introduce tools that can be your leverage in handling your accounts. In addition, their experience will provide stability in your learning phase while still teaching you the best practices from their previous runs.

 

2. They Know How to Manage Your Budget

One of the pitfalls that most newbies face at their early social media marketing stages is putting their budget in the wrong baskets. It does not mean that just because you boosted a post on Facebook, you’ll get the return of investment that you are expecting. That’s where the agency’s expertise will come in. 

 

They know how to maximize your ad spend by using their creativity in content writing, design, and video animation.  Add to this their epic timings on posting by capitalizing on the trends and customer online behavior. 

 

3. You Can Save Time

Believe it or not, digital marketing is not as easy as it seems. If you don’t know what you’re doing, the tendency is that you’ll only face unproductivity and inefficiency. To put it bluntly, you’ll just waste your time. 

 

If you don’t want to spend half of your day in front of your laptop learning the technicalities of this type of marketing, then a social media marketing company is the way to go. Since they do this work on a daily basis, there’s not too much investment that you have to shell out. Work hand-in-hand with them on the strategy but let them do the legwork. This setup will enable you to do what you’re supposed to do in business development. 

 

4. Win Through Outside The Box Campaigns

Social media is saturated nowadays. To stand out among the rest, you have to produce something that is out of the box. Believe us when we say that being a leader in this industry pays off greatly instead of just being a trend follower. 

 

The experience of agencies gives them the edge in creating engaging content. They have tried and tested different strategies to have an idea of which formulas are bound to succeed. 

 

But the truth, whether they choose to admit it or not, is that many businesses are stuck in their own bubble. They just follow what they’re used to, and they’re limited to their boxed ways. 

 

With the help of an agency, you get to have a peek at extraordinary ideas past your four walls. These extra thinking hats push you to gain outside perspective without having to let go of your branding. 

 

Most importantly, they are familiar with the pitfalls this space offers. They will guide you into avoiding traps so your business won’t have to shell out thousands of dollars for nothing. 

 

Woman on smartphone smiling while checking social media with emojis around her

5. They Have Access to the Best Tools

Doing everything manually is never the best option when handling your social media profiles. Given the customer volume these agencies are managing, they invest in various tools to make their lives easier. It’s a good thing to utilize these with how you do things in your business. 

 

Keep in mind that most of these are paid tools. Meaning, their packages have add-ons that you won’t usually get from those who only offer free versions. Examples of these tools include data analytics, scheduling posts, auditing, and reporting. These instruments also have the means to evaluate the performance of your competitors. They can dive deep into what works for them and whether this is applicable for how you manage your business. 

 

Aside from this, they also have software services that will definitely be a big help to your creatives. You don’t have to pay for your own because their usual software plans have a wide array of features perfect for your visuals. 

 

6. You Are Hiring a Professional Team

When you get the services of a social marketing company, you’re not only getting the expertise of one person. Instead, you have at your fingertips a team of professionals that are experts in their respective fields. Working together enables them to produce the best output that brings high ROI for their clients. 

 

Should you hire an agency of your own, expect them to cover these roles: 

 

  • Copywriting
  • Account managing
  • Graphic design
  • Video creation
  • Social media strategizing
  • Data analysis

 

Given that they have these aspects covered, you don’t have to invest in hiring and training other people anymore. 

 

7. Staying Relevant

Social media companies have their eyes everywhere. They maximize their social listening capabilities, and they have the resources to know what’s in and not. At the same time, they have a deep understanding of your target market – their interest, behavior, and preference. Because of that, you can rest assured that your content will remain up-to-date and relevant. 

 

Bottomline

Social media is so much more than creating an account and posting every day. There are various technicalities that you have to fulfill that will make or break your company. If you aim to receive a high return on investment, hiring a social media company, like the professionals at Salt Rank, is the best move going forward. With their expertise, premium tools, and experience, your business will be on its way to achieving its business goals. 

 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.