Social media is needed for every business, but it’s not always easy to maneuver. We understand this and are here to help. With years of social media experience under our belts, we wanted to share some of our top tips for amplifying your social media marketing.
KNOW WHEN TO POST
Knowing when to post on each social media platform your company is on is crucial. You want to make sure that you are posting content at the time your audience is likely to be online. You can see this on many platforms by looking at the Insights. For instance, on Facebook, when you navigate to the Insights page, select Posts on the left side. You will then see a timeline of a one week period and how often your posts appear when your fans are online. There have also been many studies done that show when optimal times are to post in your niche, like this one from Sprout Social or this one from HubSpot.
Sometimes a short and sweet post with text can get a point across, but if you really want to amplify your engagement you have to use good visuals. Photos are always an easy one and get people’s attention quickly. Graphics are also great, whether it’s a simple vector of something you mention in the text or an infographic that explains steps of a process or visually tells a story. Video might be the king of all visuals, especially in today’s world for YouTube and TikTok. One study showed that “social media videos generated up to 1200% more shares than text and images combined (MartechAdvisor).”
Not really sure what kind of content your audience wants to see more of? Maybe you want their opinion on a new product? All you have to do is ask for their opinion. Just about every social media platform now has a way to ask questions or create a poll, aside from just a simple text post.
LinkedIn recently added polls to their website and even Instagram has a question feature as well as a poll in their IG Stories. Asking questions is a great way to communicate with your audience as well as find out more about who they are and what they like. It also generates more engagement which means a boost in numbers for you.
USE A CONTENT CALENDAR
Creating, curating, and scheduling posts can be very time consuming when it comes to social media. Maybe you are a one-person show and just don’t have time to work it in all the time but you know that it needs to be done. Invest in a good content calendar online tool or create your own using a spreadsheet or even just writing it down on a printable calendar sheet. Using a content calendar can help you save time operating your social media so that you can focus on other areas of your company that need attention. There are many great online platforms out there if you are interested in investing a little money into a program.
Platforms like Hootsuite, Coschedule, and Sprout Social are some of the most frequently used platforms out there and offer a variety of plans and tools to help you with your daily tasks. We suggest taking about an hour or so each day to create and plan out your content a week in advance. You can always work ahead as well, but be sure to come back and check your calendar before things are posted to make sure they are still relevant to current events.
(You could also hire a company, like Salt Rank, to help you manage your social media platforms. See more here!)
SHARE FROM INDUSTRY LEADERS
Though creating and sharing your own content is key to showing others you have knowledge about your business, it is also important to share what industry leaders have to say. This helps to further your understanding of your industry and shows that you are well informed. Always be sure to credit your sources and tag them when relevant. Tagging these other industry professionals can also help you to be seen by more people.
POST WITH PURPOSE
When you are creating content, always be thinking about your audience. Will what you are about to post be beneficial to your audience? Does it hold value? You never want to just “post to post,” you want to make sure that you are sharing information your audience wants to see. Information that helps to solve a problem your audience may be having.
USE ADS TO GROW YOUR AUDIENCE
Using ads on any social media platform is a great way to grow your audience. For a new business, it’s a great way to get your business in front of your local audience and tell them about who you are. For a business that has been around for a bit, it’s still good to run page like ads to find new potential customers, but engagement ads are also great. Many platforms like Facebook and Instagram often let you know when a post is doing well or could potentially reach more people if you boost it. Boosted posts are a great way to generate more engagement and attract new customers. Each platform has many different ad options and testing them out is great for any business. Even offering up a small budget for testing each month could help you to find new potential strategies to grow your business.
There you have it, our 7 Tips for Amplifying your Social Media. Did we miss anything you think we should have mentioned on our list? Have a question or want more information? Check out our social media platforms for more tips on the industry and follow us for added value each week. Feel free to reach out and we will be happy to assist you with all of your digital marketing needs.