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7 Tips for Amplifying Your Social Media

Social media is needed for every business, but it’s not always easy to maneuver. We understand this and are here to help. With years of social media experience under our belts, we wanted to share some of our top tips for amplifying your social media marketing.

 

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KNOW WHEN TO POST

Knowing when to post on each social media platform your company is on is crucial. You want to make sure that you are posting content at the time your audience is likely to be online. You can see this on many platforms by looking at the Insights. For instance, on Facebook, when you navigate to the Insights page, select Posts on the left side. You will then see a timeline of a one week period and how often your posts appear when your fans are online. There have also been many studies done that show when optimal times are to post in your niche, like this one from Sprout Social or this one from HubSpot.  

USE VISUALS

Sometimes a short and sweet post with text can get a point across, but if you really want to amplify your engagement you have to use good visuals. Photos are always an easy one and get people’s attention quickly. Graphics are also great, whether it’s a simple vector of something you mention in the text or an infographic that explains steps of a process or visually tells a story. Video might be the king of all visuals, especially in today’s world for YouTube and TikTok. One study showed that “social media videos generated up to 1200% more shares than text and images combined (MartechAdvisor).”

ASK QUESTIONS

Not really sure what kind of content your audience wants to see more of? Maybe you want their opinion on a new product? All you have to do is ask for their opinion. Just about every social media platform now has a way to ask questions or create a poll, aside from just a simple text post.

LinkedIn recently added polls to their website and even Instagram has a question feature as well as a poll in their IG Stories. Asking questions is a great way to communicate with your audience as well as find out more about who they are and what they like. It also generates more engagement which means a boost in numbers for you. 

USE A CONTENT CALENDAR

Creating, curating, and scheduling posts can be very time consuming when it comes to social media. Maybe you are a one-person show and just don’t have time to work it in all the time but you know that it needs to be done. Invest in a good content calendar online tool or create your own using a spreadsheet or even just writing it down on a printable calendar sheet. Using a content calendar can help you save time operating your social media so that you can focus on other areas of your company that need attention. There are many great online platforms out there if you are interested in investing a little money into a program.

Platforms like Hootsuite, Coschedule, and Sprout Social are some of the most frequently used platforms out there and offer a variety of plans and tools to help you with your daily tasks.  We suggest taking about an hour or so each day to create and plan out your content a week in advance. You can always work ahead as well, but be sure to come back and check your calendar before things are posted to make sure they are still relevant to current events. 

(You could also hire a company, like Salt Rank, to help you manage your social media platforms. See more here!)

SHARE FROM INDUSTRY LEADERS

Though creating and sharing your own content is key to showing others you have knowledge about your business, it is also important to share what industry leaders have to say. This helps to further your understanding of your industry and shows that you are well informed. Always be sure to credit your sources and tag them when relevant. Tagging these other industry professionals can also help you to be seen by more people. 

 

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POST WITH PURPOSE

When you are creating content, always be thinking about your audience. Will what you are about to post be beneficial to your audience? Does it hold value? You never want to just “post to post,” you want to make sure that you are sharing information your audience wants to see. Information that helps to solve a problem your audience may be having. 

USE ADS TO GROW YOUR AUDIENCE

Using ads on any social media platform is a great way to grow your audience. For a new business, it’s a great way to get your business in front of your local audience and tell them about who you are. For a business that has been around for a bit, it’s still good to run page like ads to find new potential customers, but engagement ads are also great. Many platforms like Facebook and Instagram often let you know when a post is doing well or could potentially reach more people if you boost it. Boosted posts are a great way to generate more engagement and attract new customers. Each platform has many different ad options and testing them out is great for any business. Even offering up a small budget for testing each month could help you to find new potential strategies to grow your business.

There you have it, our 7 Tips for Amplifying your Social Media. Did we miss anything you think we should have mentioned on our list? Have a question or want more information? Check out our social media platforms for more tips on the industry and follow us for added value each week. Feel free to reach out and we will be happy to assist you with all of your digital marketing needs.

Using Images to Market on Social Media

Do you like to share images on social media without a second thought? If so, have you ever wondered whether that’s the right thing to do? Knowing the basics about copyright law will allow you to use images on social media legally as well as help you protect your content.

There are rules and laws to follow when it comes to image marketing, and a good online marketing services company will adhere to them.

The following guidelines can protect your business from a copyright infringement lawsuit.

 

 

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What is Copyright Protection?

Copyright can apply to many different types of creative works. Copyright protection is automatic (if you used it, then that work is assumed to be yours). But what about the copyright symbol? Well, some people still like to use it as a way of saying, “Hey, this is mine,” even though it isn’t legally required.

Copyright essentially means that nobody else can use your creation without permission.

However, the protection can only be enforced if you apply with the US Copyright Office within 90 days of when you released your content. So, for example, if a violation occurs on June 1, you’ll have until September 1 to apply. If you don’t apply by then, you won’t be able to sue for copyright infringement.

 

Using Others’ Work

When it comes to using others’ work, always remember this rule: if you didn’t create it, then you shouldn’t use it. Even giving the creator credit won’t always be enough.

The exception is if the image is “labeled for reuse” or if the owner gave their express permission for others to use their image. Also, pay attention if there are any caveats like “for non-commercial usage only.”

 

Read the Terms of Service

Each social media website has its own rules put in place to protect their company and their users. That’s why if you’re a business, then this next step really is mandatory: you must read through the website’s terms of service. It’s super important and can save you much trouble down the line.

 

Why You Should Read the Terms of Service: A Real-World Example

We need to hammer this point home, which is why we’re going to show you an example of why you should understand terms of service. On Pinterest, they have a couple of interesting rules. The first one is that you’re responsible for everything that you post on the platform. The second rule is that you’re allowed to repin other people’s images on Pinterest. 

The first rule can get you into trouble. Let’s say that Sarah has a blog about puppies, Rachel on Pinterest loves one of those puppies and copies the picture onto her Pinterest account. Jane comes along and repins the image onto her board of adorable puppies. In this case, Rachel and Jane would be violating the terms of service, even though Jane wasn’t aware of where the image originally came from. That’s because of the seemingly simple rule “you’re solely responsible for the content you post to Pinterest.”

So it’s essential to not only read all of the rules and terms but to understand them as well. This area is where an online marketing services company can be very beneficial. They will make sure that all of the rules are followed to protect you and your business/brand.

 

 

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Understand Image Licensing

Another layer of complexity comes from stock services: image licensing. You can purchase images from these stock websites, and you have the option of what kind of license you’d like them to have. Generally speaking, the more expensive licenses allow you to do more with the image. Depending on the license in question, you may only be able to post the picture a certain number of times, or for certain types of usage only. With images and licenses, it’s essential to know what you’re buying.

 

Seek Permission From the Creator

You should always try and get permission from the owner before using their image or video. Many people will be happy for you to use their image, provided that you give them credit. Also, keep in mind that there are attorneys and photographers out there looking for people who violate copyright. Most of them will be happy to settle outside of court, but that can still cost you thousands of dollars. Just remember it’s better to be safe than sorry when you’re considering whether or not to use an image or video to market on social media.

 

Fair Use Guidelines

But what about fair use? You might assume that fair use doesn’t apply to images used in marketing campaigns, and your assumption would most likely be correct. You see, fair use is one of the only exceptions to the copyright rule. The purpose of the fair use doctrine is to allow for exceptions of when images and content can be used by others, as long as that usage doesn’t impede the original author’s rights.

Giving credit to the creator isn’t the same thing as fair use. Fair use refers to how you are using that content. If you’re using it for education or nonprofit purposes, then it’s more likely to be considered fair use.

Whether or not it’s fair use depends on the nature of the work.  Also, how much did you use – for example, did you use a single page of a book or the entire book?

An example would be a TV show. Sure it’s fine to take a snapshot of the TV show and post the picture in your ebook. However, what you can’t do is take an entire episode of said TV show and publish it on your website while claiming fair use for educational purposes.

When it comes to fair use, always ask yourself the question, “why am I using this content, and how much of it am I using?”

Continue reading “Using Images to Market on Social Media”

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