Address :
2300 Main Street, Suite 900,
Kansas City,
Missouri - 64156
USA.
Tel : 816-533-4417
Email : contact@saltrank.com
salt rank $$$

10 Effective Strategies for Converting Visitors to Customers

Everybody has a website. Whether you’re a website owner or someone who just likes to look around, the second that you see a website you want to visit, it is probably because the content and design make it look interesting.

 

But why stop there? Web marketing services can help turn those visitors into customers! These companies exist so that websites don’t have to waste all their time generating traffic and trying to convert them into paying customers. The way they do this is by investing in promotion on other websites across the internet.

 

Web marketing services are a way to get those visitors who are “just looking” to become actual customers. This is because they do all of the marketing, and you get an increase in traffic and conversion rates as a result. That’s why this blog post talks about 10 ways to turn visitors into customers with web marketing services.

1.) Call to Action Buttons

You’ve seen them before on websites, and they are essentially the same idea as a physical store with its signs. They are essentially the “ask for it” buttons. These are basically for readers to click and tell the website, “Yes, I want this.” A call-to-action button is a great way to entice potential customers to click the URL of your site and do something that you want them to do. It can be anything from “Buy Now” or “Join Now.” It depends on what it is that you want them to do on your site.

2.) Testimonials

Testimonials are also an excellent way for you to use to convert visitors into customers. The goal of testimonials is to help convince new or old customers that you are the real deal and that what you’re selling or offering actually works. By showing people that other people think your site or product is great, they are more likely to have faith in what you’ve got going on and consider purchasing your services or using your product. 

3.) Social Programming

In addition to using social media to market your website, you can also use it as a way to convert visitors into customers! Social networks are sites like Facebook and Twitter, which are specifically made for posting updates and announcing to the world your favorite products and websites. You can advertise on these networks without having to pay too much money.

 

If you go onto Facebook and follow someone who has a good amount of followers, they will most likely see that you have done so. This is because a lot of people watch for who has been following them. By doing this, you will get free advertising for your website, product, or services!

4.) Email Lists

An email list can be a great way to use web marketing services to turn visitors into customers. It works by offering incentives or deals to entice customers to click or sign up for a website. You may offer one product or service that is less expensive if they become a member of your email list. It’s one way to get customers to trust you, and then they become more likely to buy from you.

 

A new email notification on a computer screen 

5.) Offer Something for Free

A great way to get people to come to your website is by offering something for free. Free doesn’t mean that you are giving away something that is worthless. It means that you are giving out a small amount of the product or service without them paying anything. This is a good way for new customers to try out your services and products before they decide if they want more or not.

6.) Create Product Demo Videos

There is nothing better than seeing a product in action. It is even better if the person demonstrating that product is someone who knows what they are doing, and the reviews are good. In this case, the person would make a video demonstrating how to use their products or services, and then they would post that video on YouTube or another website where people can see it or share it with other people. 

7.) Buy Advertising Space

This one may seem obvious, but you really should get web marketing services that help you buy advertising space on other websites. By doing this, you not only get people who have never heard of you but also get people who already know about you but don’t buy from your business. The best thing to do is to go to a site like Facebook and advertise there. You can target certain demographics and interests that are more likely to use your products or services. 

8.) Become a Reviewer

If you already have a decent amount of customers, then one thing that helps the most is for them to become reviewers and evangelists for your products or services. In order to do this, you should contact them and let them know how much you appreciate their business and how you’d like to offer them something in return. That something can be anything, but it is a great way to get customers to broadcast your offerings across the internet.

9.) Create a Consultation Service

This works especially well if you have a lot of services that are fairly technical to set up, use or maintain. This is another great way to get customers who don’t know about you and customers that already do. If a customer already has some of your products but needs someone to help them with an issue, or a new customer needs it set up from the start, then they will be glad to pay for a consultation. This is just one way to get customers who need your services or products.

10.) Implement an Exit Overlay

If you’re doing some sort of a membership site or have a lot of people who have your products, then you should allow them to leave you. This is useful if they are not getting what they want out of their membership or if they find the product or service inferior to what they were looking for. A way to do this is with an exit overlay. It’s a way in which you can let people leave your site with no penalty.

Conclusion

We’ve covered a lot of great web marketing services and how they can be useful for creating a successful website. If you’re looking for success on the internet, then you need to use these services to their fullest extent. Just remember to apply these various techniques!

 

If you need assistance in this area, be sure to contact Salt Rank today! Our team would love to help you convert more website visitors into paying customers. Our web marketing services team are pros that are here to help you put your best foot forward.

Best Design Principals For Reducing Your Bounce Rate

Once a new website is created, it is set to compete with millions of other sites having similar content or operating in the same niche. This spontaneous competition is for the attention of visitors and will continue as long as your website remains active.

 

It becomes imperative to attract and keep your visitors. How do you achieve that? You need to grab your visitors’ attention. While this may sound very simple, designing an engaging user experience doesn’t come easy. The job requires that you not only build amazing content but also design very catchy ways to present your content. If you really want to have a firm grip on your visitors’ attention then get ready to follow these top web design principles:

 

Create amazing content

 

This is the first step yet the very foundation of your website. You have to create content that will attract visitors to read through. The content shouldn’t be too detailed or overloaded with irrelevances. Again, the text shouldn’t be so technical to understand, rather it should be explicit and simple to understand. It should be brief, natural and as SEO-friendly as possible. An SEO expert will tell you more.

 

While the text makes up the content, it should be backed by compelling visuals which will brighten up the page, catch your viewers and make them want to read more. The accompanying images should be in the format of JPGs or PNGs. The images should also be considered which will affect the speed and ease of loading them.

 

Optimize your images

 

As much as possible this principle should be treated very importantly. Why? Because nothing kills your visitors’ engagement and keeps them away from your site as images taking the whole time to load. You need to optimize your images to a better resolution and file size. The following tips will aid you further:

 

  • The images should be kept at reasonable dimensions to maintain the original contrast
  • You can make use of image compression to reduce the size
  • Images for web should be saved at 72 pixels per inch
  • Transparent images should be limited as much as possible or even totally avoided

 

Create a great experience

 

You have to share great stories with your visitors or highlight new products in a captivating way to keep them around longer. A better way to ensure this is to try out a parallax design which is making ground in the entire design industry. This new style is around creating 3D effects as moving elements. This gives a more dynamic experience to your visitors and compels them to spend more time scrolling up and down.

 

These web design principles mentioned are important for creating an effective website. They will go a long way in not only attracting visitors but will keep your visitors. Build a website that you’d want to spend time on yourself!

How To Рlаn A Nеw Wеbѕіtе Fоr Your Buѕіnеѕѕ

web designing company

Sо you’re rеаdу tо go іntо online mаrkеtіng оr set uр a wеbѕіtе fоr уоur hоmе-bаѕеd buѕіnеѕѕ. Yоu muѕt аѕk уоurѕеlf if you аrе rеаdу tо tаkе оn thе daunting tаѕk of ѕеttіng up уоur own wеbѕіtе. If you’re nоt аlrеаdу fаmіlіаr with wеbѕіtе design, grарhіс design and wrіtіng sales сору, уоu may bе overwhelmed with what іt tаkеѕ tо set uр a website.

A Few Thіngѕ You Nееd Tо Knоw:

Domain Nаmе

Your website address is important. Yоu need tо fіnd a dоmаіn nаmе that is easy to say, easy to spell, and represent your рrоduсts and ѕеrvісеs. Whеn сhооѕіng уоur domain name, remember that you are brаndіng уоurѕеlf and your identity. It’s a good idea to use your business name in the URL so there is no confusion.

Web Hоѕtіng

Thеrе are mаnу dіffеrеnt tуреѕ оf wеb hоѕtіng соmраnіеѕ and web hоѕtіng plans across the Internet. Tаkе time and evaluate thе ones thаt you thіnk wіll be a gооd fit for уоur buѕіnеѕѕ mоdеl.

Hyper Tеxt Mаrkuр Language оr HTML

 

This іѕ a language used to fоrmаt wеb раgеѕ. HTML іѕ nоt a programming lаnguаgе, it’s a mаrkuр language used to format and describe соntеnt оn wеb раgеѕ. Dоn’t lеt thіѕ scare you. There are many tools that let you format a page visually and will create HTML code for you. However, beware that these tools can sometimes bloat a website, slow it down and make messy code that could be detrimental to your Search Engine ranks.

Web Pаgе Dеѕіgn 

Yоu nееd tо knоw hоw to рrореrlу lауоut аnd format wеb раgеѕ fоr уоur nеw site. Wеb dеѕіgn іѕ vеrу ѕіmіlаr tо рrіnt dеѕіgn in thаt іt uѕеѕ the ѕаmе еlеmеntѕ. Yоu need to lооk аt ѕрасе аnd layout, hаndlе fоntѕ аnd colors and combine іt аll іn a nеаt расkаgе thаt conveys уоur mеѕѕаgе.

Wrіtіng Cору 

 

Thіѕ is a раrt оf website dеѕіgn that is vеrу difficult for mаnу. Writing сору involves ѕkіll, creativity, іmаgіnаtіоn аnd ѕоmеtіmеѕ hard work. Fоr ѕоmе реорlе writing comes еаѕіlу аnd for оthеrѕ, it саn ѕtор them іn their trасkѕ. Sоmеtіmеѕ wrіtеrѕ block can be overcome wіth рrасtісе and ѕtudу, hоwеvеr I wоuld ѕuggеѕt tаkіng a lооk аt wеbѕіtеѕ whісh аrе ѕіmіlаr tо thе оnе уоu intend tо develop to get the creative juices flowing.

 

Whеn you thіnk оf аll thе wоrk thаt really has to gо іntо the dеvеlорmеnt of a wеbѕіtе, you mіght consider hiring a web development company that provides custom website services.

 

If you саn аffоrd іt, it wіll ѕаvе уоu a lot оf tіmе аnd grіеf because even after уоur ѕіtе іѕ complete, there is much to be done in terms of optimization.

 

Always consider thе immense knowledge thаt truly gоеѕ іntо buіldіng a gооd website. Most importantly, you want to stand out and look more professional and better than your competitors. After all, your website is you.

 

 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.