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What Are Core Web Vitals and Why Are They Important?

Google is one of the leading companies in internet technology and innovation. The company also hosts one of the most reliable search engines on the internet. Many websites rely on their search engine rankings to gain more visitors, popularity, and visibility on the internet. To increase these rankings, website developers use different marketing techniques such as Search Engine Optimization (SEO) and Pay-Per-Click (PPC) to gain better rankings in keyword search results and show up more often on search engine results.
 
Some website owners even hire expert SEO services to manage their website optimization. Even if this move costs them some money, this will increase their chances of making more profits due to improved search engine rankings. Having an optimized website and showing up at the top of keyword searches is a good way to make the most out of your resources.
 
Recently, Google announced a new project that will help website owners promote their websites by showing a high score in the user website experience. Today, the page experience of a website may be evaluated based on several factors such as usage of HTTPS, the effectiveness of the mobile version of the website, number of pop-up ads, and safety in web browsing.
 
Google now plans to add a new factor named “Core Web Vitals” in determining a website’s page experience. Google also stated that they are giving time for websites to learn more about this new factor, and they will be giving out the tools needed for improving these vitals. Before worrying too much about improving your website vitals, let us first break down these Core Web Vitals and understand each contributing factor.
 
Man on laptop looking at search analytics

Breaking Down the Core Web Vitals

The Core Web Vitals may be classified into three different factors: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These factors represent different characteristics of a website, and each of these can greatly affect user experience. Each of these factors is discussed below:
 
 

1. LCP

Largest Contentful Paint refers to the time it takes for a website to load a whole new page upon clicking a link to another website. A user’s satisfaction may be greatly affected by loading times since a website that takes too long to display its entire content causes impatience for the user, disrupting their attention span.
 
LCP also considers how quickly the user can interact with the website upon loading. There are several tools available online in measuring LCP, such as Google Pagespeed Insight, and Google also produced guidelines regarding LCP.
 
For a website with “good” LCP, it only takes 2 seconds to load a new page, while a website taking 4 seconds is classified as “needs improvement,” and taking 6 seconds or more means the website has “bad” LCP. Basically, a website needs to load a new page in less than two seconds to satisfy the users.
 
 

2. FID

First Input Delay refers to the time it takes for a website to respond when a user clicks a link, a button, or types characters in a word box. Basically, this means that this is the time it takes for the website to interact with the user, and it is usually measured in milliseconds.
 
Google also provides a guideline for measuring FID. A “good” FID is usually measured at 100 milliseconds while “needs improvement” and “poor” measures at 300 milliseconds and 500 milliseconds, respectively.
 
FID should only measure in milliseconds because if the reaction time of a website per action takes a second or more, it will surely receive bad reviews from users.
 
For websites that contain articles and blogs, FID is not something to worry about too much since most of the FID occurs when scrolling through the webpage. But for websites that have a lot of menus, extra pages, fill-in dialog boxes, buttons, and other elements that require user input, FID will be an important factor in determining the user’s experience. After all, they will interact with these sites a lot more compared to the previous example.
 
There are some ways to reduce the delays between the user and website interaction and improve FID for a website. One method is by removing third-party scripts that are non-essential to your website. These additional scripts add to the website’s processing time and can be removed to improve FID.
 
Another way is to minimize your JavaScript and use browser cache. By reducing the JavaScript, it takes less time to load a new page and lets the user interact with the new page immediately upon loading. Adding a browsing cache also helps speed up this process.
 
 

3. CLS

Cumulative Layout Shift refers to the stability of the elements of your website as a new page load. If the elements in your website get rearranged or misplaced during loading times, then your website has “high” CLS. This causes inconvenience for users because objects may sometimes overlap each other and cause them to click other links and buttons. CLS must be minimal so that the website elements will remain in place while the page is loading the rest of its contents.
 
To minimize the CLS, you must set the size attribute dimension of the objects on the website, such as images, videos, and other media. This sets a certain amount of space allocation for each object, so the website will know how much space each object will take up every time the website loads.
 
Also, allocate enough space for advertisements to have enough space to be displayed properly. Otherwise, the website may miscalculate the space allocation and the advertisements may cover other objects and elements of the website.

 

Core Web Vitals will surely make a difference in a website’s ratings, and search engine rankings once implemented in the upcoming months. Even if your website has expert SEO, these factors will now be a standard for website developers and may even dictate how much your website can profit.

 

5 Best WordPress SEO Tips for Beginners

Today, online visibility is very important for a company that is just starting out. Having a website for your company is very useful in dealing with customers and promoting your services and products. It also shows that the company is capable of growth and is knowledgeable in expanding their business online, thus showing potential to be bigger in the future.
 
A company that has its own website is also ahead when it comes to managing assets and work. It enables the company to store and process data online and delegate their work remotely to their employees.

 

The Importance of a CMS

Having a Content Management System (CMS) is one of the most efficient ways of managing your company’s website. A CMS helps users build and create their own websites without the need for coding or in-depth knowledge in programming languages. It can be used as a tool for editing and creating content to be displayed on your websites.
 
A popular content management system these days is WordPress. It began as a blogging website when it was founded way back in 2003, but it has quickly evolved into a tool that helps users create their own websites.
 
Websites such as BBC America and Time.com are all managed and created using WordPress. WordPress also has a community that helps each other out with different website-creating problems in this open-source platform.
 
This shows that WordPress is indeed a powerful and useful tool that can create different types of websites aimed at different types of ventures.

 

The Importance of SEO

Another important factor in managing your websites is knowledge in Search Engine Optimization (SEO). SEO is basically the different practices and techniques done during the optimization process. These techniques match a search engines’ algorithm on keyword searches.
 
Matching these algorithms helps increase your website’s incoming traffic and views by ensuring that your website will be prioritized during keyword searches in search engines.
 
Websites that are shown first during keyword searches are most likely fully optimized websites using SEO techniques.
 
Even if WordPress allows you to create a great website for your company, there is still a need to optimize the website using SEO to make the most out of your website. The strength of a website lies in its online visibility and ability to manage incoming and outgoing traffic. To make your website a big hit on the internet,  you can look for an SEO services company to help you get started on your website.
 
If you are a beginner in search engine optimization and website creation, here are some tips that will greatly increase your WordPress website using SEO.
 
SEO search engine results page

1. Secure a Good Internet Provider

A good internet connection is one of the essentials in getting high network traffic for your website. Having a faster upload speed has a direct impact on the SEO performance of your website.
 
If your site does not immediately accept incoming traffic, it may affect your visibility in search engine results, and the incoming visitors will decrease over time. Always choose the provider that offers a higher upload speed, even if it will cost you a bit more money since it will pay off in the long run.

 

2. Use a WordPress SEO Plugin

An SEO plugin is also helpful when creating your website on WordPress and optimizing it. The plugin will not necessarily make your website more optimized, but it will help you make the process of optimizing your website a lot easier. It will be a helpful tool that will guide you when optimizing your website on WordPress.
 
These plugins are safe from viruses and do not consume too much memory, so it is okay to download them onto your website. There are many free plugins available, and it is easy to install them right through WordPress. You can also consult an SEO services company to know more about this.

 

3. Choose a WordPress Theme Suited For SEO

WordPress lets you choose a theme for your website from its default choices. You can choose any of them for your website but take note that some themes contain scripts that actually slow down the response of your website to incoming traffic.
 
Additional designs, images, and other digital content may add to your website’s image but always consider if your website can still handle the added effects along with processing incoming and outgoing data.
 
These scripts may take too much time to be processed and affect the upload speed of your website. There are ways to check if the theme you are using slows down your upload speeds, so be sure to look into this when selecting your theme.

 

4. Set Up a Custom URL for Your Website

A website’s URL may also affect the visibility of your website on search engine results. For websites made on WordPress, there is an option that allows you to edit the URL to your preference. Remember to make the URL as unique as possible and include the main keywords related to your website’s content so that it will match the algorithms of different search engines, thus increasing the chances of your website showing up first on search engine results.

 

5. Optimize Your Title Tags & Meta Descriptions and Make Them Unique

The title tags and the meta descriptions are also important SEO factors. These are the words usually seen first by users, and it gives them an idea about the content of your website. This means that you must optimize these statements so that they will help in matching the algorithm of the search engines.
 
It helps to add keywords in the title tags and the meta description and make them as engaging as possible. This will attract curious users and will take them directly to your websites and earn you more visitors.

 

Optimizing a website on your first try is not as difficult as it sounds. All you need is WordPress, some SEO techniques, and a creative approach to making your very own optimized website. 
 
Just remember that SEO takes time. You will not see an immediate improvement. So long as you continue to build on your SEO strategy and keep up with it, you will see your efforts pay off over time.

 

 

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