Address :
2300 Main Street, Suite 900,
Kansas City,
Missouri - 64156
USA.
Tel : 816-533-4417
Email : contact@saltrank.com
salt rank $$$

Top Engagement Strategies to Grow Your Business Online

There are many engagement strategies and online marketing services to help you grow your business online. Two of the best strategies for engaging with potential customers involve blogging and social media. In this blog post, we’ll take a deep dive into these two methods and how you can utilize them effectively.

 

Blogging

Blogging is not only a great way to create engagement with your target audience, but it’s also great for your website’s SEO.
 
As most of us know, SEO stands for search engine optimization, and it’s all about getting the best results from organic search terms relating to your website.
 
But if you’re new to internet marketing, then you may not be aware of the different ways of how blogging helps your website’s SEO.
 
It’s important to know the basics, so let’s go over them now.

 

1. Blogging Helps Keep Your Website Current

Maintaining a website that’s current and up to date is essential for SEO. Why is that the case?
 
Well, think about it from Google’s point of view.
 
Google is the most used and popular search engine in the world, and there’s a good reason for that; Google has some of the highest standards for how websites are ranked in the search engines.
 
This means that they will only rank your website on page one if they feel that it would provide a good experience to visitors.
 
A website without content is a website that can’t be trusted. There could be various reasons why a website isn’t updated with new content. It could have gone out of business, or the information could’ve been proven false and then retracted.
 
But whatever the case may be, Google isn’t going to rank a website highly without a blog, nor will it rank a website highly with a blog that isn’t updated regularly.

 

2. Blogging Keeps Eyeballs On Your Website Longer

How does the time visitors spend on your website affect your SEO? Well again, let’s look at this question from Google’s perspective.
 
The longer someone stays on your page, the more this signals to Google that your website is helpful.
 
But suppose someone leaves the page quickly (aka a bounce). In that case, this sends the opposite signal – that your website is either of low quality or that it doesn’t properly address the searcher’s concern.

 

3. Blogging Is Your Key To Unlocking The Potential Of Long Tail Keywords

Did you know that half of all searches are long-tail keywords?
 
If you don’t already know, long-tail keywords are simply keywords that are longer – about four words or more.
 
Compared to more competitive and shorter keywords (for example, “microwave oven”), long-tail keywords (such as “how does a microwave oven work”) have the advantage for most businesses.
 
Since most businesses don’t have the SEO authority that big brand name websites do, they should try and rank for long-tail keywords. Long-tail keywords are often best suited for targeting more serious buyers anyway.
 
So how does blogging help your website’s SEO when it comes to long-tail keywords? Well, blogging is the best way to use long-tail keywords on your website.
 
For instance, it’s difficult to incorporate long-tail keywords on a product page. But a blog, on the other hand, can give you the ability to target any long-tail keyword that you choose.
 
In short: with long-tail keywords, who you want to target to bring to your website is all up to you! And that will be a much better engagement strategy for you to grow your business.
 
Man outside looking at smartphone

Social Media

Social Media is the king of online engagement and ultimate online marketing services. In the past 15 years or so, we have seen a rise in social media platforms. We can do so many things with social media, including promotions of businesses. What can social media do to benefit your small business?

 

1. Builds Your Brand

Your brand is key when it comes to your business. Who are you? What is your business? What do you do? What can you offer your customers?
 
It’s good to communicate all of these in your social media channels, so potential customers know who you are and what your business actually does.

 

2. Builds Relationships

Since social media is interactive, this is a great way to build relationships with your customers. This is a great platform for customers to easily communicate if they have issues they need to talk to you about or suggestions for your business. (Maybe even some compliments!) You can easily reply to your audience’s comments or Tweets within seconds, which brings people back for more. 

 

3. Creates Loyal Customers

Staying engaged with customers on your social media channels can really make a difference in your business. Suppose someone is angry with your service and posts an angry comment on your social media posts. In that case, you can reply to it immediately and resolve the issue.
 
It’s better to confront the issues and solve them rather than ignore your customers’ problems. According to research done by Harvard Business Review, customers who receive quick responses to their comments or Tweets are more willing to spend more money with the said company later on, especially if the company responds in five minutes or less.

 

4. Boosts Sales

No matter what you’re selling, social media can help you sell it. It’s easier to promote your business. You can have your friends share your posts to their personal social media, and it’s a great way to show off your products or services. Being able to communicate across platforms, share posts quickly and share to a large audience really benefits small businesses when it comes to sales. 

 

5. Cost-Effective Marketing

It’s free and easy to sign up for social media accounts like Facebook, Twitter, or Instagram. These sites have features where you can purchase sponsored content to help promote your business even more. Although, you can easily promote your social media accounts and business for free with some extra work, such as word of mouth or contests to share your business. 
 
Advertising is usually relatively cheap on each of these social media platforms, so you can purchase the advertising and marketing you need within your budget.
 
So what can social media marketing do for increasing engagement? It can increase brand awareness, create new customers and promote your small business to audiences worldwide!

 

4 Helpful Tips for Creating a Social Media Calendar

As a social media manager or brand owner, building an effective strategy for different social media platforms and tools can be a bit challenging. With the constant flooding of new thoughts, ideas, and content in social media, managing multiple social media accounts day-to-day is a tough job.
 
Also, the load of events is quite overwhelming. For sure, no one wants to miss important events to create opportunities and boost engagement with your audience. Sometimes mismanaging social media can lead to publishing similar content due to a lack of ideas and organization.
 
For instance, posting the same pictures or using the same words on your posts repeatedly can lead to a decline in your social media marketing strategy. That’s because your online audience can get bored. Also, they will lose interest in your content if it is not worth reading or looking out for.
 
The answer: a social media calendar. Publish regularly with a range of relevant content on a daily basis. The key to increasing brand awareness and engagement is consistency. 
 
Developing a social media calendar is the best answer to organize your ideas and content. Plus, it helps you plan ahead of time if you run out of ideas.
 
Building an efficient way to create a successful social media calendar is never easy. It takes time, brainstorming of ideas, and passion to produce a calendar with good social media content. But don’t fret, because we got you!
 
Close up of woman on smartphone looking at social media, emojis coming off of phone

How to Create Your Social Media Calendar

Although creating a social media calendar sounds simple, it can be challenging for you if you don’t know where to start. Here is the ultimate guide for creating a social media calendar.
 
 

1. Create Content That Suits Your Brand and Provides Value

The first step in a successful social media calendar is to select the content based on your brand. It can be unfussy, professional, entertaining, serious, etc., as long as you don’t imitate others. Stay authentic and true to your brand. You can put out varieties of content such as vlogs, photos, demo videos, e-books, a hit story, interviews, and much more.
 
Learn what your content pillars are based on the interests of your target audience. It can consist of motivational or inspirational stories, how-to hacks, tips and tricks, and products and services. Create smaller segments of content under these pillars.
 
With all the different social media platforms out there, you must determine which strategies suit the ones you’re considering. For instance, you can apply hashtag marketing and graphic design to your Instagram posts. Create an appealing headline and stories. Never forget that the audience wants to learn from you. Make sure to create a story and advertisement that’s relevant to them.
 
 

2. Determine the Best Time and Frequency to Post

Posting too often can push your audience away and can also overload them with so much information. However, not posting enough can lead to losing your audience and poor recognition of your brand.
 
The rate at which you post content on social media is a crucial element in your online social strategy. You also need to ensure that it matches up with the social network and your audience preferences.
 
For example, when you post on Twitter, it can be three times per day or more. Your engagement with people decreases slightly after the third tweet. On Facebook, you can post at least two posts per day. Two times per day is the level at which the likes and comments begin to drop off quickly.
 
Another thing that can boost your social media presence is by posting at the right time. You should know which time of day your audience is most active on social media. Is it after work or during a break? You can see this on each social media platform by looking at your insights. 

 

3. Set Up Your Social Media Calendar

After gathering the necessary information and ideas, you need to decide the frequency, the time, and the content you will post throughout the month.
 
It is time to put together your social media calendar. This step will greatly depend on what tools you are going to use. Organize your ideas by using Microsoft excel sheets or tools that will help you use prebuilt social media calendars.
 
Input the content you want to publish in the calendar. Schedule the content or caption for each social media channel on a daily and hourly basis to ensure maximum engagement. You can also look for digital marketing services that can help you in setting up a social media calendar and managing your accounts, like Salt Rank!
 
 

4. Analyze the Efficacy of Your Social Media Calendar

Apart from posting, don’t think of your social media calendar as merely a tool for planning. It is a method of tracking and measuring campaigns across all platforms you use.
 
Analyze the data that you get from your social media campaigns and keep your social media calendar optimized. When the content that you posted is doing great, do not be afraid to save it and reintroduce it for your future posts. Also, storing in a preapproved library will help ensure that all your photos and videos are on point regarding brand style guidelines.
 
Remember that every social media platform performs different purposes. So it would be best if you implement designed planning to boost the popularity of a given post on another platform.
 
Through the analysis, you will learn where you can improve and what posts are more engaging for your business. Does it tap the right market? Or do you have a new potential market? You can answer these questions after examining the results. There are also digital marketing services to help you with this in case it seems too overwhelming.

 

Boost Engagement and Visibility Through your Social Media Calendar

A well-planned social media content calendar allows you to use your time wisely and focus on other aspects of your marketing strategy. In today’s business world, we are continuously advancing. The way to catch your audience’s attention is to boost your social media presence. Look for social media experts or digital marketing services to ensure the best results, like our team here at Salt Rank. 
 
If you are ready to boost your social media presence online, reach out to us today and learn how our social media management team can help your business to thrive online.

 

 

 

 

 

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.