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Top Engagement Strategies to Grow Your Business Online

There are many engagement strategies and online marketing services to help you grow your business online. Two of the best strategies for engaging with potential customers involve blogging and social media. In this blog post, we’ll take a deep dive into these two methods and how you can utilize them effectively.

 

Blogging

Blogging is not only a great way to create engagement with your target audience, but it’s also great for your website’s SEO.
 
As most of us know, SEO stands for search engine optimization, and it’s all about getting the best results from organic search terms relating to your website.
 
But if you’re new to internet marketing, then you may not be aware of the different ways of how blogging helps your website’s SEO.
 
It’s important to know the basics, so let’s go over them now.

 

1. Blogging Helps Keep Your Website Current

Maintaining a website that’s current and up to date is essential for SEO. Why is that the case?
 
Well, think about it from Google’s point of view.
 
Google is the most used and popular search engine in the world, and there’s a good reason for that; Google has some of the highest standards for how websites are ranked in the search engines.
 
This means that they will only rank your website on page one if they feel that it would provide a good experience to visitors.
 
A website without content is a website that can’t be trusted. There could be various reasons why a website isn’t updated with new content. It could have gone out of business, or the information could’ve been proven false and then retracted.
 
But whatever the case may be, Google isn’t going to rank a website highly without a blog, nor will it rank a website highly with a blog that isn’t updated regularly.

 

2. Blogging Keeps Eyeballs On Your Website Longer

How does the time visitors spend on your website affect your SEO? Well again, let’s look at this question from Google’s perspective.
 
The longer someone stays on your page, the more this signals to Google that your website is helpful.
 
But suppose someone leaves the page quickly (aka a bounce). In that case, this sends the opposite signal – that your website is either of low quality or that it doesn’t properly address the searcher’s concern.

 

3. Blogging Is Your Key To Unlocking The Potential Of Long Tail Keywords

Did you know that half of all searches are long-tail keywords?
 
If you don’t already know, long-tail keywords are simply keywords that are longer – about four words or more.
 
Compared to more competitive and shorter keywords (for example, “microwave oven”), long-tail keywords (such as “how does a microwave oven work”) have the advantage for most businesses.
 
Since most businesses don’t have the SEO authority that big brand name websites do, they should try and rank for long-tail keywords. Long-tail keywords are often best suited for targeting more serious buyers anyway.
 
So how does blogging help your website’s SEO when it comes to long-tail keywords? Well, blogging is the best way to use long-tail keywords on your website.
 
For instance, it’s difficult to incorporate long-tail keywords on a product page. But a blog, on the other hand, can give you the ability to target any long-tail keyword that you choose.
 
In short: with long-tail keywords, who you want to target to bring to your website is all up to you! And that will be a much better engagement strategy for you to grow your business.
 
Man outside looking at smartphone

Social Media

Social Media is the king of online engagement and ultimate online marketing services. In the past 15 years or so, we have seen a rise in social media platforms. We can do so many things with social media, including promotions of businesses. What can social media do to benefit your small business?

 

1. Builds Your Brand

Your brand is key when it comes to your business. Who are you? What is your business? What do you do? What can you offer your customers?
 
It’s good to communicate all of these in your social media channels, so potential customers know who you are and what your business actually does.

 

2. Builds Relationships

Since social media is interactive, this is a great way to build relationships with your customers. This is a great platform for customers to easily communicate if they have issues they need to talk to you about or suggestions for your business. (Maybe even some compliments!) You can easily reply to your audience’s comments or Tweets within seconds, which brings people back for more. 

 

3. Creates Loyal Customers

Staying engaged with customers on your social media channels can really make a difference in your business. Suppose someone is angry with your service and posts an angry comment on your social media posts. In that case, you can reply to it immediately and resolve the issue.
 
It’s better to confront the issues and solve them rather than ignore your customers’ problems. According to research done by Harvard Business Review, customers who receive quick responses to their comments or Tweets are more willing to spend more money with the said company later on, especially if the company responds in five minutes or less.

 

4. Boosts Sales

No matter what you’re selling, social media can help you sell it. It’s easier to promote your business. You can have your friends share your posts to their personal social media, and it’s a great way to show off your products or services. Being able to communicate across platforms, share posts quickly and share to a large audience really benefits small businesses when it comes to sales. 

 

5. Cost-Effective Marketing

It’s free and easy to sign up for social media accounts like Facebook, Twitter, or Instagram. These sites have features where you can purchase sponsored content to help promote your business even more. Although, you can easily promote your social media accounts and business for free with some extra work, such as word of mouth or contests to share your business. 
 
Advertising is usually relatively cheap on each of these social media platforms, so you can purchase the advertising and marketing you need within your budget.
 
So what can social media marketing do for increasing engagement? It can increase brand awareness, create new customers and promote your small business to audiences worldwide!

 

How To Capture Company Diversity With An Online Marketing Agency

For a long time marketers all aimed at attracting WASPS: white anglo Saxon protestants. This strategy used to make sense because they made up most of the consumer market. In 2020 that approach is not only outdated but potentially harmful to your business. Perhaps it’s time to seek an online marketing agency to ensure that you are reaching a full spectrum of new business.

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For starters, it ignores the changing demographics of the United States.

In 2019, millennials made up the largest generation in the United States and around the world. They are also entering their prime spending years, and this represents a golden opportunity for marketers everywhere.

Millennials today are the most diverse generation ever to exist, so narrow targeted campaigns will no longer work.

Inclusion is also a key value of this generation, and a significant 70% said that they wouldn’t consider a brand whose promotions and offerings weren’t diverse enough if there was another alternative.

What this means is that marketers today must embrace a concept now known as diversity marketing.

We’re going to give you an overview of diversity marketing from the perspective of an online marketing agency, strategies that you can utilize in your marketing efforts, and some examples from companies and that have used it correctly.

Diversity Marketing Definition

Diversity marketing refers to any marketing campaign that recognizes the differences within subgroups of people. These subgroups include age, gender identity, ethnicity, religion, sexual identity, disability, and so on.

You can go into even more segmentation through sorting them by weight, marital status, job occupation, education level, income, and you get the idea…

In short, diversity marketing means hyper-targeting your marketing campaign in order to connect with the largest variety of people within your target market.

When Should You Do Diversity Marketing?

When you’re starting out your business or brand, it’s ok to have a very focused business persona. However, as your business grows, you’ll need to reach out to a wider range of customers in a genuine manner. If your message is shallow, then you’ll experience poor results in your marketing and possibly incur other negative side effects. Here are some examples of those negative side effects:

  • Offending your target customers. If you aren’t diverse enough or come across as ignorant, then you risk offending your potential customers and possibly current ones as well. For example, addressing a group of people in the wrong way is a common mistake that businesses make.
  • You can lose out on potential customers. With diversity marketing, you can make your target audience feel like you know them personally, which will help you gain their trust. They can also relate to your brand better that way too.
  • Change can be difficult. Going from a non-diverse approach to a diverse approach isn’t easy, but the longer you wait the harder it will be to pull off. And as time goes on it will become harder to explain when your competition is going full steam ahead into diversity marketing.

The time is now to put diversity marketing into practice in your digital marketing strategy. The question is how do you do it? With these tips of course! Here are some simple ways that you can capture company diversity with your online marketing.

Market Research is a Necessity

Market research is a key step in diversity marketing, especially with an online marketing agency. The US population is more diverse and outspoken now than it has even been before. Companies are also discovering the internal advantages that diversity brings, including increased productivity, more innovation, and a better company message.

Diversity looks at all of the following (and more): race, age, disability, religion, sexual orientation, and gender identity. So to be successful, you must understand your target audience and how your brand fits into their lives. There’s just as much to learn from failed campaigns (like the ones from Pepsi and Visa) as from the successful ones.

So how can market research help you incorporate diversity into your digital marketing campaigns? In the following ways:

  • Lets you know about potential problems before they infect your wider campaign. For example, are you going to use a Spanish ad translation? If so, then have a native speaker look it over and make sure that your translation isn’t offensive or inaccurate.
  • Allow for a review of images. Pepsi learned this lesson the hard way with their protest ad featuring Kendall Jenner. It’s always a good idea to get an outside perspective before allowing an image or ad to go viral (in a bad way).
  • Prevent disaster. Be careful not to get stuck in your company bubble. If you don’t get any outside opinions or ideas, then that will lead to stagnation and failure in the long run. Additionally, if you’re surrounded by people who already know your company, product offering, and brand, then you’ll be at greater risk of making errors in judgment.

Don’t Cut Yourself on Too Much Edginess

So you’d like to run an edgy campaign. Well, that’s not necessarily a bad thing. Doing something different from your competition can certainly send you to the top. However, you should always have a voice of reason in your campaign sessions who can bring up some key questions.

So with all that in mind here’s how you can embrace edginess AND diversity in your ad campaigns

  • Outside perspectives should be welcomed. Make it a point to hire outside consultants or remote workers to get some honest opinions and viewpoints.
  • When trying to birth new ideas, bring as many different backgrounds, and ethnicities into the discussions as possible.
  • Your ultimate goal should be empathy. Your customers should be able to relate with your ads despite (or perhaps because of) their edginess. However, you should use caution and make sure they aren’t condescending or offensive.

Some examples of good ads following these principles are the Coca-Cola “America is Beautiful” ads, and any ads by Apple, which is a company that is leading the way in utilizing diversity marketing.

Test Your Ads

The last step is to test your ads on small groups. Run A/B test ads before starting your full-blown digital marketing campaign.

Remember, the more testing you do, the more sure you’ll be that your message will align with your target audience’s values.

Contact Salt Rank today for more information on how an online marketing agency can help implement diversity marketing for your small business.

4 Simple Ways to Protect Your Site Against Negative SEO

seo experts

If you have been overlooking the significance of negative SEO, you missing something important. Find out in detail how you can protect your website from its consequences.

 

Wondering if there are any SEO techniques which could be used to break the rules to ruin a site’s reputation? Can these decrease its rankings in search engine result pages (SERPs)?

 

Or simply, is Negative SEO real?

 

Well, the answer is YES. Not only negative SEO exists but also it has become a legitimate danger.

 

What is Negative SEO?

 

As per Search Engine Journal, “Negative SEO is the practice of implementing black hat SEO techniques on another site.”

 

While the entire SEO landscape has changed in the last 5 years, ranking in Google’s top 10 search results has become a big challenge. Definitely, black hat techniques don’t work anymore. And yes, these can damage your site beyond repair. And this lead to creation of a new type of SEO, called ‘Negative SEO’.

 

Here are some techniques that black hat practitioners can use to reduce your search rankings. Check in detail how to safeguard your website.

 

Google Search Console Email Alerts

 

Do you know you can use Google’s very own Search Console to prevent negative SEO attacks? You might have come across the email alerts sent by Google when:

#Your pages are not indexed

#You get a manual penalty from Google

#When your site is being infected with malware

#You have server connectivity issues

 

Hence, connect your website with Google Search Console and enable email notifications. So, now you’ll receive email alerts from Google whenever there is an issue with your website.

 

Site Speed

 

Of course, site speed is a critical ranking factor. In case you find your site has a high loading time, ensure it’s not because someone is sending thousands of requests per second to your server. If this comes to be true, you need to take an action as soon as possible. For this, monitor your site speed once a week at least. You can use any of the following tools:

 

#GTMetrix

#Varvy Pagespeed Optimization Tool

#Google’s PageSpeed Insights

#HubSpot’s Website Grader

 

Regular Backlink Audits

 

 

One of the most common negative SEO practice used by spammers is to build low quality links for your site. Hence, performing regular backlink audits can help you protect it from potential SEO attacks. You must monitor your site’s backlink profile on a constant basis to avoid any suspicious new links. Use reliable tools such as “Ahrefs” or “Serpstat”. With these you can set email alerts and these will notify you when your site gains or loses a backlink.

 

Duplicate Content

 

Another common negative SEO methods employed by spammers is content duplication. For this, you must check if your website has duplicate pages on the internet. Use Copyscape or simply add your website or the body of the article to any reputed tool of your choice. It will show you if your content is being published elsewhere, and you can take an action against it.

 

Remember, negative SEO is real. However, following essential and timely preventive measures will help mitigate the loss.

 

Ever dealt with negative SEO? Have any preventive steps to share? Let us know your tips and ideas.

Best Design Principals For Reducing Your Bounce Rate

Once a new website is created, it is set to compete with millions of other sites having similar content or operating in the same niche. This spontaneous competition is for the attention of visitors and will continue as long as your website remains active.

 

It becomes imperative to attract and keep your visitors. How do you achieve that? You need to grab your visitors’ attention. While this may sound very simple, designing an engaging user experience doesn’t come easy. The job requires that you not only build amazing content but also design very catchy ways to present your content. If you really want to have a firm grip on your visitors’ attention then get ready to follow these top web design principles:

 

Create amazing content

 

This is the first step yet the very foundation of your website. You have to create content that will attract visitors to read through. The content shouldn’t be too detailed or overloaded with irrelevances. Again, the text shouldn’t be so technical to understand, rather it should be explicit and simple to understand. It should be brief, natural and as SEO-friendly as possible. An SEO expert will tell you more.

 

While the text makes up the content, it should be backed by compelling visuals which will brighten up the page, catch your viewers and make them want to read more. The accompanying images should be in the format of JPGs or PNGs. The images should also be considered which will affect the speed and ease of loading them.

 

Optimize your images

 

As much as possible this principle should be treated very importantly. Why? Because nothing kills your visitors’ engagement and keeps them away from your site as images taking the whole time to load. You need to optimize your images to a better resolution and file size. The following tips will aid you further:

 

  • The images should be kept at reasonable dimensions to maintain the original contrast
  • You can make use of image compression to reduce the size
  • Images for web should be saved at 72 pixels per inch
  • Transparent images should be limited as much as possible or even totally avoided

 

Create a great experience

 

You have to share great stories with your visitors or highlight new products in a captivating way to keep them around longer. A better way to ensure this is to try out a parallax design which is making ground in the entire design industry. This new style is around creating 3D effects as moving elements. This gives a more dynamic experience to your visitors and compels them to spend more time scrolling up and down.

 

These web design principles mentioned are important for creating an effective website. They will go a long way in not only attracting visitors but will keep your visitors. Build a website that you’d want to spend time on yourself!

5 Reasons Why Business Owners Should Go For SEO Services

seo services

 

With most businesses going online, it is now necessary to consider SEO in your marketing strategy.

 

Just surf across internet for few minutes and you will find everything you’re looking for. Without a doubt, the Internet has made life easy for everyone. And this is true for business owners as well.

 

Those who dream of spreading their business across the globe, online marketing plays a crucial role. But how is that possible?

 

All thanks to SEO, i.e. Search Engine Optimization. Basically, it is a marketing technique which helps your products get recognition. If your business is not using SEO services yet, you need to consider some essential reasons to spend on it right away.

 

 

Consumers are Researching before they Buy

 

Customers are getting smarter. Around 70 percent of consumers today research companies online before doing any kind of business. This means, having a functional website isn’t the only thing you need. If you want to grow your business and find new customers, you need to stay ahead of your contenders. It is possible with SEO. Using internet marketing practices, you can enhance the visibility of your business.

 

 

Your Contenders are doing it

 

You need to understand that there are only 10 available spots on the first page of Google, Yahoo and other search engines. And if you ever do a quick search for some of your relevant keywords, you will find that millions of other websites are competing for those spots. Plus, every day new websites are launched. So, the competition is fierce and you cannot afford to miss out the top positions, right?

 

Because it Really Works

 

First thing’s first; even if SEO seems like a marketing buzzword, you cannot deny the fact that SEO works. A proper usage of SEO strategies not only helps raise rankings but also drive traffic and boosts sales for your business. And the best part is it continually evolves.

 

SEO is an Asset

 

SEO is not a single service. In fact, it is a group of services which altogether works for the progress of your business. For instance, paid search advertising is one of the best options to get your business on the first page of the search results. With the help of SEO, you are building an asset. Just like buying a home which increases in value over time.

 

Search Ranking builds Credibility

 

Do you know 80% of web users skip the paid ads? They focus solely on organic search results. This clearly states that when you invest in SEO and get a high ranking, trust level increases. Hence, a higher number of customers and sales can be expected. In short, a good SEO strategy offers consumers a positive feeling!

 

It is pretty clear that investing in SEO is a smart move. And there’s no sign of that changing anytime soon. Get started right now!

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.