fbpx
Address :
2300 Main Street, Suite 900,
Kansas City,
Missouri - 64156
USA.
Tel : 816-533-4417
Email : contact@saltrank.com

Kansas City Online Marketing: How to Generate Local Leads

If you are a Kansas City business, you can generate more local leads when you use Kansas City online marketing. Most companies generate the highest quality and greatest amount of leads through Google Searches. You know that you need new leads to grow your business, but how do you get them?


The answer is simple: Search Engine Optimization or SEO for short.

Kansas City Online Marketing firm or DIY?

Using a Kansas City Online Marketing firm like Salt Rank to improve search engine optimization is the way to get your website to rank on search websites like Google and Bing. The reason you want to show up on search pages is that the people who are searching for a solution to their problem and looking for your business right NOW. When they click on your website, it is a chance to turn a visitor into a customer.


If you want to try to DIY your SEO to generate leads, we will take you through the five easiest ways to do it. Keep reading for super useful information you can use today.

First: Find the Right Keywords

Keywords are the words that people type into a search engine to find the answer that they are looking for.


What you need to do is find the keywords that your customers are using and optimize your homepage for them.

keywords for kansas city online marketing

How do you find the right keywords?

1 – Take a look at what terms your customers are already using. You can find this information through your Google Search Console or Google Analytics.


2 – Ask your customers how they found you. A simple way to know what keywords to use is just to ask existing customers how they found you. If they say ‘Google’ ask them what search term they used to find you.


3 – Think about localized keywords like

  • [service] near me, e.g., plumbers near me
  • plumbers in [Kansas City]
  • doctors in [Kansas City]


Once you know your keywords, optimize your website for it! Make sure your meta description on each page is targeted to your keyword.

Do not overlook the importance of local keywords!

Why?

1 – Half of the people who Google a business physically went to the store within 24 hours.

2 – 60 percent of Americans use search to find out local products and services.

3 – Most people (71%) look the location of a business up to see that is real and get directions to it.

If you don’t know where to start with keyword research or optimizing your website, contact us today to get a free quote and consultation.

Second: Claim Your Google My Business Listing and All Other Local Listings

city photo of kansas city online marketing

If you have a local bricks-and-mortar store, you need to have a presence on local listing websites. Not only will this create great backlinks, but the people looking for your product or service will be able to find you.


Once you have your My Business listing, work hard to generate positive reviews. Over 85% of your customers trust online reviews. These days, they are just as powerful as a recommendation from a friend.


Salt Rank has a robust reputation management system that enables you to get 4- and 5-star reviews from your customers without having to reach out to the one by one.


However, if you are just starting out, you can ask your customers individually for reviews, and this will help you rank better on search pages.

Third: Write Blog Posts Consistently

kansas city online marketing girl writing

Blogs combine everything needed to reach visitors, engage them, and keep them coming back. Generating leads is easy when you have a great blog.


‘Consistent’ varies from industry to industry and business, but you should be posting a blog at least every 10 days.

But how do you write a great blog post?

Choose a great topic

Always write on a topic that is relevant to your customer. If you aren’t sure the type of content they want to see, you can start with your keyword research or thing of the frequently asked questions you get.

Create an outline

Write a great outline with the major points that you want to hit in your post. Then write the conclusion first. This will help you fill in the blanks as you write.

Create user-friendly and high-quality content

Notice how we are answering all your questions and writing in a friendly tone?

Publish content that’s easy to skim

Use a lot of headings and bullet points in your blog post to make it easy to read. Like these bullet points here!

Create engaging titles

Make sure that your titles speak to a problem or your customer in general. There is nothing worse than a dull, generic headline

Note: Make sure your headline is no longer than 70 characters

Use keywords

People can’t find you if search engines don’t know what you are writing about. Make sure your post is full of the keywords you want to rank for.


If you don’t have time to write blogs or don’t consider yourself a strong writer, Salt Rank is a Kansas City online marketing firm that can help you create high-quality, compelling blog posts consistently.

Fourth: Guest Post

podcast and backlinks kansas city online marketing

Now that you are writing posts consistently, you are ready to guest post. This is a great way to build authority and get backlinks!


If you aren’t a great writer, you can be a guest on a local podcast or do a video Q and A with a local YouTuber.

This may seem like a lot of work, but there are some excellent reasons to guest post

You Can Establish Authority in Your Niche

When you show up on someone else’s website, their audience will see you are a credible source on the topic they are interested in. Make sure you are only guest posting on quality websites. Their authority will rub off on you.

You Will Get Better, Local Backlinks (this is good for SEO)

Remember when we talked about backlinks above? Getting a link to your website from another local business will help your rankings when people are looking for ‘hairdressers near me’.

Your Writing Skills Will Improve

The more you write, the better you become. Practice makes perfect!

Your Social Media Will Benefit

People love to share what is new on their social media. When they share, you will be exposed to their audience, and a small percentage of them will find you on social. It’s not a lot, but if you are featured on a page with a large following, you will get lots of followers.

Brand Awareness

Guest posting or being a guest on a podcast is an excellent way to build brand awareness. Like in benefit #4, your message and brand will be exposed to hundreds, thousands, or hundreds of thousands of other people!

Fifth: Optimize Your Images

optimize images on website kansas city

If you don’t have alt-tags, or image descriptions, or are not using progressive JPEGs, you aren’t doing SEO properly.

Why use alt tags?

Google can’t see, so it relies on your image descriptions to know what users are seeing.

Why use progressive jpegs.

Google prioritizes page load speed, and if you have large files that take forever to load, you will be penalized in the search rankings. Making your photos, progressive JPEGs will help your website load faster!


When you optimize your images, your website can show up in image searches, and your site will load faster.


You don’t want to show up on page six of Google, so optimize your images!

Here is a mini checklist you can use to optimize your images

1 – Save your pictures as a progressive JPEG

2 – Strip your picture of the metadata if it is too big

3 – Change your titles to describe what the user is seeing accurately

4 – Add alt tags

5 – Use the caption section (is you have WordPress)


Now you have all the tips you need to generate local leads to grow your business, by using SEO.


If you are too busy running your business and need help, you can contact Salt Rank, your friendly neighborhood, Kansas City online marketing firm!

4 Simple Ways to Protect Your Site Against Negative SEO

seo experts

If you have been overlooking the significance of negative SEO, you missing something important. Find out in detail how you can protect your website from its consequences.

 

Wondering if there are any SEO techniques which could be used to break the rules to ruin a site’s reputation? Can these decrease its rankings in search engine result pages (SERPs)?

 

Or simply, is Negative SEO real?

 

Well, the answer is YES. Not only negative SEO exists but also it has become a legitimate danger.

 

What is Negative SEO?

 

As per Search Engine Journal, “Negative SEO is the practice of implementing black hat SEO techniques on another site.”

 

While the entire SEO landscape has changed in the last 5 years, ranking in Google’s top 10 search results has become a big challenge. Definitely, black hat techniques don’t work anymore. And yes, these can damage your site beyond repair. And this lead to creation of a new type of SEO, called ‘Negative SEO’.

 

Here are some techniques that black hat practitioners can use to reduce your search rankings. Check in detail how to safeguard your website.

 

Google Search Console Email Alerts

 

Do you know you can use Google’s very own Search Console to prevent negative SEO attacks? You might have come across the email alerts sent by Google when:

#Your pages are not indexed

#You get a manual penalty from Google

#When your site is being infected with malware

#You have server connectivity issues

 

Hence, connect your website with Google Search Console and enable email notifications. So, now you’ll receive email alerts from Google whenever there is an issue with your website.

 

Site Speed

 

Of course, site speed is a critical ranking factor. In case you find your site has a high loading time, ensure it’s not because someone is sending thousands of requests per second to your server. If this comes to be true, you need to take an action as soon as possible. For this, monitor your site speed once a week at least. You can use any of the following tools:

 

#GTMetrix

#Varvy Pagespeed Optimization Tool

#Google’s PageSpeed Insights

#HubSpot’s Website Grader

 

Regular Backlink Audits

 

 

One of the most common negative SEO practice used by spammers is to build low quality links for your site. Hence, performing regular backlink audits can help you protect it from potential SEO attacks. You must monitor your site’s backlink profile on a constant basis to avoid any suspicious new links. Use reliable tools such as “Ahrefs” or “Serpstat”. With these you can set email alerts and these will notify you when your site gains or loses a backlink.

 

Duplicate Content

 

Another common negative SEO methods employed by spammers is content duplication. For this, you must check if your website has duplicate pages on the internet. Use Copyscape or simply add your website or the body of the article to any reputed tool of your choice. It will show you if your content is being published elsewhere, and you can take an action against it.

 

Remember, negative SEO is real. However, following essential and timely preventive measures will help mitigate the loss.

 

Ever dealt with negative SEO? Have any preventive steps to share? Let us know your tips and ideas.

Best Design Principals For Reducing Your Bounce Rate

Once a new website is created, it is set to compete with millions of other sites having similar content or operating in the same niche. This spontaneous competition is for the attention of visitors and will continue as long as your website remains active.

 

It becomes imperative to attract and keep your visitors. How do you achieve that? You need to grab your visitors’ attention. While this may sound very simple, designing an engaging user experience doesn’t come easy. The job requires that you not only build amazing content but also design very catchy ways to present your content. If you really want to have a firm grip on your visitors’ attention then get ready to follow these top web design principles:

 

Create amazing content

 

This is the first step yet the very foundation of your website. You have to create content that will attract visitors to read through. The content shouldn’t be too detailed or overloaded with irrelevances. Again, the text shouldn’t be so technical to understand, rather it should be explicit and simple to understand. It should be brief, natural and as SEO-friendly as possible. An SEO expert will tell you more.

 

While the text makes up the content, it should be backed by compelling visuals which will brighten up the page, catch your viewers and make them want to read more. The accompanying images should be in the format of JPGs or PNGs. The images should also be considered which will affect the speed and ease of loading them.

 

Optimize your images

 

As much as possible this principle should be treated very importantly. Why? Because nothing kills your visitors’ engagement and keeps them away from your site as images taking the whole time to load. You need to optimize your images to a better resolution and file size. The following tips will aid you further:

 

  • The images should be kept at reasonable dimensions to maintain the original contrast
  • You can make use of image compression to reduce the size
  • Images for web should be saved at 72 pixels per inch
  • Transparent images should be limited as much as possible or even totally avoided

 

Create a great experience

 

You have to share great stories with your visitors or highlight new products in a captivating way to keep them around longer. A better way to ensure this is to try out a parallax design which is making ground in the entire design industry. This new style is around creating 3D effects as moving elements. This gives a more dynamic experience to your visitors and compels them to spend more time scrolling up and down.

 

These web design principles mentioned are important for creating an effective website. They will go a long way in not only attracting visitors but will keep your visitors. Build a website that you’d want to spend time on yourself!

6 Major Ways A Digital Marketing Agency Can Help You Expand Your Business

digital marketing agency

 

If you are running a business and aren’t using the right digital marketing practices, you are lagging behind. Explore some essential reasons to hire an agency for better ROI.

 

Undoubtedly, digital marketing has appeared to be an exciting tool for expanding any business. Whether you own a small or a medium business enterprise, it proves to be helpful in different ways.

 

If you really wish to stay ahead of your competitors and reach the pinnacle of success, you need to work on your online marketing strategy. Remember, for this you must consult experts.

 

You do not need to have an entire team or to add an additional department to your business. Just outsourcing your needs from a reputed digital marketing agency can do wonders.

 

Check out how digital marketing companies can work for you:

 

A 24*7 Online Presence 

 

The first thing you will start with is a website which will be the hub of your digital marketing activities. You will have different pages with different purposes, which through one or the other will enforce potential buyers to become regular customers. It will be a big support to achieve your conversion goals.

 

Developing Marketing Strategy

 

A team of skilled professionals will develop an effective digital marketing strategy to achieve specific objectives. They are perfect to blend and balance the many initiatives, leading to maximum effect.

 

Search Engine Optimization

 

Remember, buying journeys begin with search. Do you know 70% of all searches are done with Google? Hence, if your business is not appearing in top searches, you are lagging behind. So, let your digital marketers take it to the next level of success.

 

Content Marketing 

 

Certainly, content marketing is the fabric of search and social programs. It plays a critical role in every phase of the buying cycle. But the fact is only a small percentage of businesses actually realize the benefits of content marketing. Having a team of content experts will help you lead the competition. Whether it is about writing the website content or preparing an engaging blog, there will be an endless number of tasks to be done.

 

Pay-Per-Click Advertising

 

While achieving success with SEO calls for time and persistence, there’s little chance for it to produce immediate results. Don’t worry; your digital marketing agency will help you produce faster and efficient results using PPC. It will also create instant visibility to generate traffic, leads, and sales.

 

Visual Marketing

 

These days videos are in trend. Investing for online visual marketing including everything from images for web pages to photos, illustrations, and infographics for social media, will prove to be highly beneficial.

 

So, these were some of the reasons why you need to employ the right techniques of online marketing, and have a reliable team with you. Surely, these will be helpful in the evolution of your SME business.

 

Need an expert team of digital marketing professionals? Let us know how we can help you!

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.