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Top Engagement Strategies to Grow Your Business Online

There are many engagement strategies and online marketing services to help you grow your business online. Two of the best strategies for engaging with potential customers involve blogging and social media. In this blog post, we’ll take a deep dive into these two methods and how you can utilize them effectively.

 

Blogging

Blogging is not only a great way to create engagement with your target audience, but it’s also great for your website’s SEO.
 
As most of us know, SEO stands for search engine optimization, and it’s all about getting the best results from organic search terms relating to your website.
 
But if you’re new to internet marketing, then you may not be aware of the different ways of how blogging helps your website’s SEO.
 
It’s important to know the basics, so let’s go over them now.

 

1. Blogging Helps Keep Your Website Current

Maintaining a website that’s current and up to date is essential for SEO. Why is that the case?
 
Well, think about it from Google’s point of view.
 
Google is the most used and popular search engine in the world, and there’s a good reason for that; Google has some of the highest standards for how websites are ranked in the search engines.
 
This means that they will only rank your website on page one if they feel that it would provide a good experience to visitors.
 
A website without content is a website that can’t be trusted. There could be various reasons why a website isn’t updated with new content. It could have gone out of business, or the information could’ve been proven false and then retracted.
 
But whatever the case may be, Google isn’t going to rank a website highly without a blog, nor will it rank a website highly with a blog that isn’t updated regularly.

 

2. Blogging Keeps Eyeballs On Your Website Longer

How does the time visitors spend on your website affect your SEO? Well again, let’s look at this question from Google’s perspective.
 
The longer someone stays on your page, the more this signals to Google that your website is helpful.
 
But suppose someone leaves the page quickly (aka a bounce). In that case, this sends the opposite signal – that your website is either of low quality or that it doesn’t properly address the searcher’s concern.

 

3. Blogging Is Your Key To Unlocking The Potential Of Long Tail Keywords

Did you know that half of all searches are long-tail keywords?
 
If you don’t already know, long-tail keywords are simply keywords that are longer – about four words or more.
 
Compared to more competitive and shorter keywords (for example, “microwave oven”), long-tail keywords (such as “how does a microwave oven work”) have the advantage for most businesses.
 
Since most businesses don’t have the SEO authority that big brand name websites do, they should try and rank for long-tail keywords. Long-tail keywords are often best suited for targeting more serious buyers anyway.
 
So how does blogging help your website’s SEO when it comes to long-tail keywords? Well, blogging is the best way to use long-tail keywords on your website.
 
For instance, it’s difficult to incorporate long-tail keywords on a product page. But a blog, on the other hand, can give you the ability to target any long-tail keyword that you choose.
 
In short: with long-tail keywords, who you want to target to bring to your website is all up to you! And that will be a much better engagement strategy for you to grow your business.
 
Man outside looking at smartphone

Social Media

Social Media is the king of online engagement and ultimate online marketing services. In the past 15 years or so, we have seen a rise in social media platforms. We can do so many things with social media, including promotions of businesses. What can social media do to benefit your small business?

 

1. Builds Your Brand

Your brand is key when it comes to your business. Who are you? What is your business? What do you do? What can you offer your customers?
 
It’s good to communicate all of these in your social media channels, so potential customers know who you are and what your business actually does.

 

2. Builds Relationships

Since social media is interactive, this is a great way to build relationships with your customers. This is a great platform for customers to easily communicate if they have issues they need to talk to you about or suggestions for your business. (Maybe even some compliments!) You can easily reply to your audience’s comments or Tweets within seconds, which brings people back for more. 

 

3. Creates Loyal Customers

Staying engaged with customers on your social media channels can really make a difference in your business. Suppose someone is angry with your service and posts an angry comment on your social media posts. In that case, you can reply to it immediately and resolve the issue.
 
It’s better to confront the issues and solve them rather than ignore your customers’ problems. According to research done by Harvard Business Review, customers who receive quick responses to their comments or Tweets are more willing to spend more money with the said company later on, especially if the company responds in five minutes or less.

 

4. Boosts Sales

No matter what you’re selling, social media can help you sell it. It’s easier to promote your business. You can have your friends share your posts to their personal social media, and it’s a great way to show off your products or services. Being able to communicate across platforms, share posts quickly and share to a large audience really benefits small businesses when it comes to sales. 

 

5. Cost-Effective Marketing

It’s free and easy to sign up for social media accounts like Facebook, Twitter, or Instagram. These sites have features where you can purchase sponsored content to help promote your business even more. Although, you can easily promote your social media accounts and business for free with some extra work, such as word of mouth or contests to share your business. 
 
Advertising is usually relatively cheap on each of these social media platforms, so you can purchase the advertising and marketing you need within your budget.
 
So what can social media marketing do for increasing engagement? It can increase brand awareness, create new customers and promote your small business to audiences worldwide!

 

What is Facebook Pixel, and Do I Need it?

Digital marketing became the new norm since the pandemic started. It opened plenty of opportunities for various businesses to have a new way of gaining customers and improving sales. Now, almost every company in every industry invested in several online marketing services, such as SEO, PPCs, and paid channels.
 
But one of the most promising among the digital mediums today is social media marketing, particularly Facebook Ads. 
 
With over 2.8 billion active users, there’s no better way to reach your target audience and get your brand message in front of them than through Facebooks Ads. 
 
As confusing as it might be, you need to start learning about this social media marketing technique and the complementary tools that come with it, like Facebook Pixel. This tool can help you get the most out of the money you put into Facebook Ads.
 
If you want to increase your ROI, then you better start learning the basics about the Facebook Pixel. Here’s a detailed rundown on what it is and how it can help you with your business.

 

What Is Facebook Pixel?

Placing your business advertisements all over the web should not be the end of your marketing strategy. You should know what users do on your website after they clicked your ads so that you can gauge how effective your ad is.
 
What pages did your audience view? Did they make a purchase? What platform do most of your users come from? The answer to all of these is in the Facebook Pixel.
 
Facebook Pixel refers to an analytic tool that tracks users and the actions they do on your website. Pixel is a piece of code/javascript from Facebook that you need to place into your website to monitor user actions and measure how effective your ad campaigns are. 
 
Some of the events it tracks on your website include:
 

  • When a user adds an item to their shopping cart or their wishlist.
  • When a user makes a purchase
  • The pages a user viewed.
  • A user’s scroll depth and time on page and more.

 
Facebook Pixel collects all these important data points that will help you measure your ads’ effectiveness–from monitoring conversions to optimizing your advertisements.
 
Facebook Pixel works once someone does something on your website. It will fire up and trigger the cookies to track user activities as they interact with your site. The actions tracked and received by the Pixel will be displayed on your Facebook Pixel page Events Manager.
 
You can find Facebook Pixels in the Facebook Ads Manager on the Assets column. Once you have created a pixel, you can copy the pixel base code into your website’s header.

 

Why Do You Need Facebook Pixel?

There’s no point in placing ads all over social media sites if you have no way of knowing how they perform. Even if you don’t have Facebook Ads, you still need to know what people do on your website so you can better their experience and your campaigns, right? That’s where Facebook Pixel comes in.
 
Here are some of the reasons why you need to set-up these little trackers on your website now.

 

 1. Know Your Audience and Retarget Them

One of the advantages of excellent online marketing services is you will be able to see the people who accessed your site and what they did while they were on it.
 
Further, you can find out valuable information about the audience who visited your site so you can better your campaigns. This includes the percentage of people in a relationship, their age, gender, lifestyle, education level, job titles, household income, and spending habits.
 
What’s more exciting is you can show targeted ads to the people who already visited your site. You can create it via the “Custom Audiences” in Pixel and target these people with relevant ads when using Facebook, Instagram, and other networks.
 
For example, on your website, a user added something to their shopping cart and then abandoned it. Facebook Pixels will then target this user and show ads about the product they left in their shopping cart.

 

 2. Find New Customers

Besides knowing your loyal visitors, Pixel can also help you find new customers who have a high chance of being interested in what your business offers. 
 
Pixels will look for audiences with the same web or app activity as that of your most valuable existing consumer. If they “look-alike,” then Pixels will bring ads in their way. This makes your paid ads more worth it as they will be targeted towards people who actually have an interest in your business. 
 
Woman looking down at smartphone on Facebook
 

 3. Track Conversion

Facebook Pixel allows you to track how many actions are happening as people interact with your ads across different networks (e.g., Facebook and Instagram). 
 
You can even see what device a customer used when they converted. Did they see your ads on their laptop but decided to click them on their phones? Or is it the other way around?
 
This lets you know the best way to reach your target audience and where to strategically place your ads for better conversion. Further, you can use it as a guide for other online marketing services you plan to use in the future.

 

 4. Optimize Your Ads

Since Facebook Pixels show you the different metrics and analytics of your advertisement’s performance, you can now optimize your Facebook ads to yield better conversion. 
 
For instance, it can optimize an ad for your audience based on their value and purchase activities. Pixels can target consumers with high-value spending habits online who are more likely to click and buy from your business.

 

 5. Drive More Sales

Lastly, Facebook Pixels helps you drive more sales. All of the above-mentioned Pixel events help you guide your target audience to do a desirable action: purchasing or availing what your business offers. 
 
Its specificity and personalized approach are what make it one of the best tools in online marketing services. There’s nothing more targeted than the detailed insights you get when a user interacts with your advertisement. 

 

 

 

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