Address :
2300 Main Street, Suite 900,
Kansas City,
Missouri - 64156
USA.
Tel : 816-533-4417
Email : contact@saltrank.com
salt rank $$$

6 Best Practices to Better Manage Your Google Adwords Campaign

As Google says, it doesn’t cost all that much to get plenty of value out of AdWords. However, no matter how small your budget is, you’ll still want to know that your money isn’t being wasted. So before we get into the specifics of Google AdWords management, you need to have some faith in the process. And here is why you should.

Why You Need Google AdWords

There’s nothing more depressing than seeing your website filled with cobwebs because of lack of traffic. When there are no online visitors, then there are also no orders and sales. If you want to avoid this, it would be best to invest in effective internet marketing techniques like Google AdWords services. 

 

Google Ads or AdWords refers to an online advertising platform. It allows businesses to show an ad on the search engine results pages of Google, usually at the very top of the SERP or at the bottom. 

 

This pay-per-click (PPC) advertising works when advertisers (businesses or companies) pay Google to feature their top SERPs and feature their ads. Here’s how it goes:

 

      • Advertisers will choose relevant keywords (words frequently used by users when searching for a product or service) significant to their business offers.

      • They will then bid against other competitors on how much they’re willing to pay Google when a user clicks on their ads.

      • The highest bidder and the one with an excellent advertisement quality get to appear and rank at the top of the SERPs.

 

With all the digital marketing techniques out there, you may be wondering why your business needs a PPC marketing strategy like Google AdWords services. Well, here are the key reasons why your company should invest in it.

It Works Immediately and Produces Results Quickly

Google AdWords generates more traffic and works faster than other search engine marketing techniques out there. You just need to optimize your ad campaign and focus on getting a set of relevant keywords for your business to secure that top spot on Google’s SERPs.

 

SEO and organic traffic are still beneficial to your business in the long run. But as you optimize your website and wait months to rank high organically, you already have a running marketing campaign to drive leads to your page.

It Raises Brand Awareness

Besides driving traffic and converting it to sales, Google AdWords services also help increase brand awareness. It does so through its Display Network, which shows your ad to the target audience while browsing affiliated websites or watching Youtube videos.

 

This increases your brand’s exposure by displaying your ads in front of plenty of users for a cost-effective price. Further, you can tailor your ads to appear only to your target audience.

 

A notebook that reads 'pay per click' written out

It Improves Business Growth

Using Google AdWords not only ranks you higher in the search engine results pages. It also features your ad campaigns in Google’s other platforms (Youtube, Gmail). Thus, helping your business widen its online presence. 

 

Further, Google continuously improves AdWords to make product listings more engaging than organic ones. You also get to see your money’s worth since you will only bid on keywords relevant to your business. At the same time, you will only get charged when someone clicks on your ad.

 

This kind of advertising service allows you to reach your target customers, build your brand’s name, and compete with the big leagues in your field. 

 

Gaining organic traffic is great, but there’s no reason not to maximize your marketing strategies through an effective yet cost-efficient PPC method like Google AdWords services.

 

Now that you know why you should use Google AdWords, here are the ways that you should go about managing your new AdWords campaign!

1.) Set a Clear Goal

The most crucial part of any search engine marketing campaign is to have a clear goal for the future. The end goal that almost every Adwords campaign should have is to increase sales rather than just increase brand awareness. This is because brand awareness is harder to measure. 

2.) Write Your Ad With Your Target Customer in Mind

You should adhere to the AIDAS rule of advertising, which is to:

      • Attract your audience’s attention

      • Increase customer interest

      • Convince your customers that they want what you’re offering

      • Lead your customers down a road of taking actions (use a call to action for this)

      • Offer satisfaction if they decide to choose your website

3.) Be Clear With Customers

Be clear with your customer, don’t mislead them. Your ad must be completely accurate for the landing page you are advertising. The top keywords that you’re targeting should be present on both the landing page and in the ad’s text. To ensure that you do not mislead anybody, make sure that your ad group is completely relevant to the landing page you want to promote and that it’s only being displayed for relevant searches. 

4.) Master Ad Targeting

Be sure to use all forms of keyword targeting: broad match, phrase match, and exact match. We recommend that you bid higher for exact match keywords and less for broad match keywords. A good tip for Google AdWords management is to separate ad groups by category as well as keyword type in order to keep your campaign organized more effectively.

5.) Don’t Forget About Mobile Searchers

When running enhanced campaigns, be sure to use mobile-preferred ads. That way, you’ll be able to customize your message and implement mobile-specific CTAs (call to action) that will let you reach out directly to mobile searchers. When you combine this Google Adwords management strategy with a landing page that’s optimized for mobile users, you’ll start to see better conversion rates. 

6.) Continue Testing Your Ads

After you’ve identified the goal or plan of action for your Adwords campaign, then you should also plan out a variety of tests to achieve the best outcomes. The tests should cover your entire funnel, starting with identifying the keywords you want to bid on and what ad copy to use for them, as well as the design of your landing page. 

Contact Salt Rank

Do you need some help managing your Google Adwords Campaign? Contact us here at Salt Rank today and we would be happy to talk more about what we can do for you and your business!

How to Use PPC in Kansas City

If you are a business owner, you know that a successful marketing campaign is worth its weight in gold. So how do you go about running a successful marketing campaign? With all the options out there, it can be challenging to figure out where to spend that all-important advertising budget. 


Thankfully, we are experts at Salt Rank in Kansas City and are standing by ready to help you navigate the world of online media advertising. From Search Engine Optimization to PPC advertising, our expert staff is ready to help, no matter the size of your business.


So let’s take a look at one of these areas of expertise. PPC or Pay per click marketing and advertising. What is it? How does it work?


Pay-per-click (PPC) is an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked. The goal is to lead the person viewing it to click through to the advertiser’s website or app and then complete a valuable action, such as purchasing a product. One of these popular advertising platforms is search engines. They allow you to display ads that are relevant to what users are searching for. Advertising services like Google Ads and Bing Ads operate with real-time bidding, where advertising space is sold in a private, automated auction using real-time data.

How Paid Search Works

Every time there is an ad spot on a search engine results page (SERP), an instantaneous auction takes place for the keyword. A combination of multiple factors is used by the search engine to determine who will win the auction. These factors include the bid amount and the quality of the ad. To get involved in these auctions, advertisers use accounts on platforms like Google Ads to set up their advertisements and determine where and when they would like those ads to appear.

Keywords

Keywords lie at the center of PPC, connecting advertisers to users’ search queries. Advertisers can choose whether to match keywords with search queries exactly, or they can allow for variations such as the different ordering of the words, different spellings, or the inclusion of other words. It is also possible to have negative keywords which help to prevent irrelevant traffic as the ads won’t display from search queries containing those keywords.

Ads

ppc-kansas-city

Ads are what the users will see if the auction is won. They typically contain a headline, URL, and a description. On a SERP they can show up on top of the results or at the bottom of the page. Services like Google Ads and Bing Ads also provide features called ad extensions that enhance the appearance of ads. Some of these extensions include site extensions and call extensions. These extensions can increase the visibility of your ad, as well as communicating more information.

Ad Rank

There is more to winning the auction than just having the highest bid. Search engines also look at other factors to determine which ads should be at the top and most valuable spot. They consider the bid amount, but they also consider ad relevance and quality, the context and time of the search, the format, and whether ad extensions were used. The quality can be determined by things like the historical click-through rate, the relevance of the keyword to the ad/search query, and the landing page quality. Your ad should be high quality and relevant, but your company’s website’s ease of use and good user experience are also essential in determining whether and how often you will win the bid to have your ad displayed.


In short, it can be a somewhat complicated thing to figure out if you are just getting started. That is where hiring a service like Salt Rank in Kansas City can come in handy. They specialize in this type of marketing and have proven strategies to ensure success. They can provide you with benefits like:

Ad Creation

Because it all starts with the creation of your ad, at Salt Rank, we are always testing new ad concepts and comparing results to ensure we are using ads that generate the most ROI for you. This can help to ensure that you aren’t unintentionally wasting your budget on clicks that have no value to your business.

Keyword Optimization

While an ad campaign can never be perfect, we strive to get as close as possible. We continuously monitor, test, and optimize your ads to increase efficiency and cost-effectiveness. We research demographic data, performance reports and even check your clicks to try and ensure that unqualified clicks are prevented, decreasing your costs, increasing your conversion rate, and ultimately increasing the number of clicks you receive.


PPC advertising can be a great way to reach a high number of customers without it costing an arm and a leg. To ensure you get the most out of your advertising budget, consult with an agency to help you to navigate the world of online PPC advertising successfully.


Contact us today if you need help setting up and managing your PPC advertising!

Pay Per Click Marketing | A Beginner’s Guide

Pay per click marketing is an incredibly powerful marketing strategy that can help companies generate thousands in revenue. With the ability to set up a campaign in a matter of minutes, directing consumers to your company’s website, a company can start reaping the rewards almost immediately, making it an essential strategy for many companies.


So you’re probably wondering, how does pay per click (PPC) work?


If you are looking to improve the effectiveness and ROI of your marketing campaigns, then understanding how PPC works is essential. Many businesses jump straight into making their PPC campaigns then complain when they don’t see the returns they were expecting. By understanding how PPC works, users will have a much better chance of having a successful campaign.

How Pay Per Click Works:

ppc-advertising-kansas

When it comes to PPC, there are three main players: advertisers, the middle man (or PPC network), and publishers.

Advertisers

Advertisers are businesses or individuals who use PPC to promote their products or services. They pay the PPC network to display their advertisements on their network. Whenever a visitor clicks on their ad, they are charged money by the network. This is where the term “pay per click” came from.

Network

Networks are the websites where the advertisers display their ads. A few examples of networks are sites like Adwords, Bing Ads, Facebook Ads, or even Google. Networks charge Advertisers every time an ad is clicked. The amount they are charged depends on the keyword they are targeting and their competition. It can be anywhere from a few cents to tens of dollars for each click.

Publishers

Publishers are individuals who team up with PPC networks in order to earn revenue from displaying their adverts. Almost all publishers own some website which they can show adverts on. When website visitors click on these adverts, publishers receive a split of the revenue. How much they receive in the end depends on what keyword the user clicked and what the average bid of that keyword was. Many PPC networks introduced publishers with the aim of increasing the network’s display and potential audience. By having their ads displayed on more websites, apps, and videos, a more extensive range of users can is reached. 

The Bidding process

ppc-advertising-kansas

The way that a Network determines the cost to the advertiser of each click can be a complicated process. A keyword that is very common, and that has a lot of competition from multiple advertisers will be much more expensive per click than a keyword that is not as commonly used. Also, as there are only a limited number of advertising slots available on a web page, businesses need to battle it out to claim their spot. This is where bidding comes into play. Depending on the keyword you choose to bid on, you can also bid for the placement of your ad. However, it’s important to note that bidding for the number 1 spot is not always worth it. It is still possible to have a successful campaign by being in the number 4 spot. The chances are that you will pay a lot less than the 1st position, but will still receive relevant clicks. 

When advertisers create PPC campaigns, they are often given a choice between having advert displayed on the network, or displayed with their partners. The benefit of having publishers and partners means that advertisers can often pay less per click than they usually would.

Quality Score

Another thing to consider when devising a pay per click campaign is to consider the quality of your ad. Quality Score is Google’s way of rating the quality and relevance of the ads displayed. It is used to determine your cost per click, and also your ad position. Making sure that you have a good quality score can be the difference between paying a small CPC and a huge CPC. If you want to increase your chances of having a good ROI and a successful ad campaign, then you need to ensure that your ads have a good quality score. So make sure that you have a relevant ad with relevant keywords. A good CTR and a quality landing page will pay dividends in the long term.


If you are starting out with this, getting in touch with a company that specializes in this type of marketing can be a huge help. Using pay-per-click services the right way has great potential in helping your business to succeed.

Maximize Your Business Sale With An Effective PPC Campaign

 

ppc company

PPC management is a complex process and involves in depth analyzing and superior skills. You must choose a reputed PPC company who specializes in delivering an effective PPC advertising and marketing campaign.

 

A meticulously planned PPC campaign optimized with conversion boosters will deliver targeted website traffic. A  digital marketing agency employs experts who are creative and have proper knowledge and experience regarding pay per click strategies for augmenting business processes.

 

PPC (pay per click) campaigns help to derive targeted traffic to your website. One of the most effective ways to maximize efficiency and boost ROI is to optimize conversion rate (CVR) by testing innovative approaches without putting undue pressure on the budget.

 

Five techniques that will help you build more conversions and secure good results in 2018 and beyond.

 

 

Optimize keyword quality scores

 

Quality scores are often considered as one of the most important things which invariably lead to reduced costs and better ad positions.

 

 

The three main elements that determine QS are:

 

 

i) Ad relevance –Establish clearly how far the keyword is relevant to the ad copy. Create significant headlines; focus on the needs and sensitive points of your targeted audience.

 

 

ii) Landing page experience – Quality scores are basically dependent on the landing page experience and expected CTR. If the landing page experience is not good, your quality scores will be bad. People tend to click faster and convert faster on your landing page if it is explicitly and unambiguously designed. Dynamic text replacement (DTR) will provide some quick benefits and can improve quality score.

 

iii) Expected CTR (click-through rate) – PPC experts consider CTR as one of the most crucial factors when determining QS. Having more high-quality ads will generate more clicks and conversions as compared to ad groups with merely one.

 

2. Intellectual Re-Marketing

Customers who visit your landing pages are at various stages of their buying journey. Intelligent re-marketing is a unique way to connect and engage visitors to your website who may not have made an instant purchase. The main aim of re-marketing is to capture the interest of lost users as well as retain customers. Never serve the same messaging. Find innovative ways to add value up and down the funnel.

 

Tips for remarketing ads in order to capture the interest of lost leads:

 

 

i) Test different lead magnets: Different visitors respond to different types of media. Split-test your remarketing ads to offer an e-book and webinar.

 

ii)Name-drop influencers: Include popular influencers in your remarketing ads. This alliance builds up trust.

 

iii)Use dynamic targeting: Serve specific ads to different audience segments.

 

3. Utilize the innovative concept of machine learning

 

AI and machine learning brings the promise of higher-performing marketing at speed. This is an automated endeavor which also aids in budget management. With this you will be able to use more data than any human can handle in order to make quick adjustments in real time.

 

4. Test new ad extensions

 

 

It is important to capture as much SERP (search engine results page) as is possible. In order to do this, you can test different ad extensions on your top-performing campaigns.

 

Ad extensions are available in different forms, the most popular of which are:

 

i) Sitelink Extensions

 

ii) Callout Extensions

 

iii)Structured Snippets

 

iv)Location Extensions

 

Google provides additional extensions for ads that appear on the mobile devices. These are:

 

i) Message Extensions

ii) Call Extensions

 

5. Highly developed segmentation with in-market audiences

 

By using in-market audiences within your display ads targeting, you can easily target users according to their consumer behavior, as well as the content they have shown an interest in online. Thus, you can serve hyper-specific ads to customers who exhibit an interest. Ranging from persona segments to product categories, there are numerous options.

Let’s talk about your business

Please let us know how we can help your business. You can shoot us an email, call us, or connect with us via Social Media.